Qualitative Research Methodology in Social Sciences and Related Subjects
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Jackson: Choosing a Methodology: Philosophical Underpinning
JACKSON: CHOOSING A METHODOLOGY: PHILOSOPHICAL UNDERPINNING Choosing a Methodology: Philosophical Practitioner Research Underpinning In Higher Education Copyright © 2013 University of Cumbria Vol 7 (1) pages 49-62 Elizabeth Jackson University of Cumbria [email protected] Abstract As a university lecturer, I find that a frequent question raised by Masters students concerns the methodology chosen for research and the rationale required in dissertations. This paper unpicks some of the philosophical coherence that can inform choices to be made regarding methodology and a well-thought out rationale that can add to the rigour of a research project. It considers the conceptual framework for research including the ontological and epistemological perspectives that are pertinent in choosing a methodology and subsequently the methods to be used. The discussion is exemplified using a concrete example of a research project in order to contextualise theory within practice. Key words Ontology; epistemology; positionality; relationality; methodology; method. Introduction This paper arises from work with students writing Masters dissertations who frequently express confusion and doubt about how appropriate methodology is chosen for research. It will be argued here that consideration of philosophical underpinning can be crucial for both shaping research design and for explaining approaches taken in order to support credibility of research outcomes. It is beneficial, within the unique context of the research, for the researcher to carefully -
On Becoming a Pragmatic Researcher: the Importance of Combining Quantitative and Qualitative Research Methodologies
DOCUMENT RESUME ED 482 462 TM 035 389 AUTHOR Onwuegbuzie, Anthony J.; Leech, Nancy L. TITLE On Becoming a Pragmatic Researcher: The Importance of Combining Quantitative and Qualitative Research Methodologies. PUB DATE 2003-11-00 NOTE 25p.; Paper presented at the Annual Meeting of the Mid-South Educational Research Association (Biloxi, MS, November 5-7, 2003). PUB TYPE Reports Descriptive (141) Speeches/Meeting Papers (150) EDRS PRICE EDRS Price MF01/PCO2 Plus Postage. DESCRIPTORS *Pragmatics; *Qualitative Research; *Research Methodology; *Researchers ABSTRACT The last 100 years have witnessed a fervent debate in the United States about quantitative and qualitative research paradigms. Unfortunately, this has led to a great divide between quantitative and qualitative researchers, who often view themselves in competition with each other. Clearly, this polarization has promoted purists, i.e., researchers who restrict themselves exclusively to either quantitative or qualitative research methods. Mono-method research is the biggest threat to the advancement of the social sciences. As long as researchers stay polarized in research they cannot expect stakeholders who rely on their research findings to take their work seriously. The purpose of this paper is to explore how the debate between quantitative and qualitative is divisive, and thus counterproductive for advancing the social and behavioral science field. This paper advocates that all graduate students learn to use and appreciate both quantitative and qualitative research. In so doing, students will develop into what is termed "pragmatic researchers." (Contains 41 references.) (Author/SLD) Reproductions supplied by EDRS are the best that can be made from the original document. On Becoming a Pragmatic Researcher 1 Running head: ON BECOMING A PRAGMATIC RESEARCHER U.S. -
Sexism in Advertising
Sexism in Advertising A Qualitative Study of the Influence on Consumer Attitudes Towards Companies MASTER THESIS WITHIN: Business Administration NUMBER OF CREDITS: 30 PROGRAMME OF STUDY: Degree of Master of Science in Business and Economics AUTHOR: Hanna Andersson & Emilia Schytt JÖNKÖPING May 2017 Master Thesis in Business Administration Title: Sexism in Advertising: A Qualitative Study of the Influence on Consumer Attitudes Towards Companies Authors: Hanna Andersson and Emilia Schytt Tutor: Tomas Müllern Date: 2017-05-22 Key terms: Women in Advertising, Sexist Advertising, Congruity, Incongruity, Gender Differences, Consumer Attitudes. Background: Advertising is one of the most powerful influences on consumer attitudes, and for several decades, sexism in advertising and its affects on society has been a current topic. Even though the increased importance of equality in today’s society, sexism are still commonly depicted in advertising. How women are portrayed in advertising has been suggested to affect women’s perceived role in society and increased stereotypical roles defining how they should act and behave. Purpose: The study will seek insight in consumer attitudes formed by sexist advertising, and understanding of the difference between congruent sexist ads and incongruent sexist ads. The purpose of this study is to understand how sexist advertising influence consumer attitudes of a company. The ambition is to contribute to a greater understanding of sexist advertisements’ impact on companies. Method: An interpretive approach was adopted in order to gain deep insight and understanding in the subject. An exploratory study was conducted in the form of qualitative two-part interviews. Through a convenience sampling, 50 respondents were selected, divided into 25 females and 25 males in the ages of 20-35. -
An Ethnomethodological Investigation of Time in a Prison Clyde Brewster
THE WNIVERSITY OF CALGARY Doing Time : An Ethnomethodological Investigation of Time in a Prison by Clyde Brewster Freeman III A TIESIS SUMITTED TO THE FACULTY OF OUATE STUDIES IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS DEPARTMENT OF ANTHROPOLOGY CALGARY, ALBERTA JULY, 1997 O Clyde Brewster Freeman III 1997 National Library Bibliothèque nationale 1*1 ofCrnada du Canada Acquisitions and Acquisitions et Bibliographie Services seMces bibliographiques 395 Wellington Street 395, me Wellington Ottawa ON K1A ON4 Oüawa ON K1A ON4 Canada Canada The author has granted a non- L'auteur a accordé une licence non exclusive licence aiiowing the exclusive permettant à la National Library of Canada to Bibliothèque nationale du Canada de reproduce, loan, distribute or se1 reproduire, prêter, disûi'buer ou copies of this thesis in microfom, vendre des copies de cette thèse sous paper or electronic formats. la forme de microfiche/nIm, de reproduction sur papier ou sur format électronique. The author retains ownership of the L'auteur conserve la propriété du copyright in this thesis. Neither the droit d'auteur qui protège cette thèse. thesis nor substantial extracts fiom it Ni la thèse ni des extraits substantiels may be printed or otherwise de celle-ci ne doivent être imprimés reproduced without the author' s ou autrement reproduits sans son permission. autorisation. ABSTRACT This thesis examines how inmates "do time" by making temporal phenomena available through conversation. The study combines techniques of ethnomethodology and ethnography to analyse time-talk occurring in the natural language of prison inmates. The thesis argues that (a) an analysis of doing time is informative of the temporal dimensions of everyday life in the prison and (b) ethnomethodology would benefit from being attentive to time. -
Qualitative Research
Encyclopedia of Leadership ______________________________________________________________________________ Edited by G. Goethals, G. Sorenson, J. MacGregor Copyright © 2004 SAGE Publications London, Thousand Oaks CA, New Delhi www.sagepublications.com A R T I C L E Qualitative Research Sonia Ospina Robert F. Wagner Graduate School of Public Service New York University QUALITATIVE RESEARCH Leadership scholars seeking to answer questions about culture and meaning have found experimental and quantitative methods to be insufficient on their own in explaining the phenomenon they wish to study. As a result, qualitative research has gained momentum as a mode of inquiry. This trend has roots in the development of the New Leadership School, (Conger, 1999; Hunt, 1999), on the recent emergence of an approach to leadership that views it as a relational phenomenon (Fletcher, 2002), and on the increased recognition of the strengths of qualitative inquiry generally. Shank (2002) defines qualitative research as “a form of systematic empirical inquiry into meaning” (p. 5). By systematic he means “planned, ordered and public”, following rules agreed upon by members of the qualitative research community. By empirical, he means that this type of inquiry is grounded in the world of experience. Inquiry into meaning says researchers try to understand how others make sense of their experience. Denzin and Lincoln (2000) claim that qualitative research involves an interpretive and naturalistic approach: “This means that qualitative researchers study things in their -
Promotional Activities in Order to Win More Customers
Promotional Activities in Order to Win More Customers A case-study of an ISP in Bangladesh Master Degree Project in Business Administration One year. Advance Level, 15 ECTS Spring Term, 2011 Md. Razaul Karim Zhao Xu Supervisor: Peter Hultén,Ph.D Examiner: Stefan Tengblad Acknowledgement We would like to extent our sincerest thanks to all those who helped us to complete this research paper. We would like to extend our thanks and regards to our supervisor Mr. Peter Hultén, Ph.D who gave us distance supervision. We could not complete this research paper without his endless support. We would like to thanks all customers who expend their valuable time to fill up survey form and we also want to thanks Mr. Mashhurul Amin Nobin, Marketing Manager of Link3 Technologies Ltd. to give us time an opportunity to work with his renowned ICT Company. Above all, we would like to thanks Almighty Lord to give us knowledge and keep us healthy during the whole period of our research work. Md. Razaul Karim & Zhao Xu University of Skovde,June 2011 Table of Contents CHAPTER – 1: INTRODUCTION ………………………………………………………………………………………………………01-07 1.1 Background……………………………………………………………………………………………………………………………………………………………………01 1.2 Problem Discussion………………………………………………………………………………………………………………………………………………………. 03 1.3 Research Question…………………………………………………………………………………………………………………………………………………………04 1.4 Research Purpose…………………………………………………………………………………………………………………………………………………………..04 1.5 Importance of This Research Paper………………………………………………………………………………………………………………………………..04 1.6 Limitation……………………………………………………………………………………………………………………………………………………………………….05 -
Constructionism and the Grounded Theory Method
CHAPTER 20 Constructionism and the Grounded Theory Method • Kathy Charmaz n the introduction to this Handbook, James is grounded theory? The term refers to both A. Holstein and Jaber F. Gubrium suggest the research product and the analytic Ithat a social constructionist approach method of producing it, which I emphasize deals best with what people construct and here. The grounded theory method begins how this social construction process unfolds. with inductive strategies for collecting and They argue that the constructionist vo- analyzing qualitative data for the purpose of cabulary does not as readily address the why developing middle-range theories. Exam- questions that characterize more positivistic ining this method allows us to rethink ways inquiry.1 In their earlier methodological of bringing why questions into qualitative re- treatise, The New Language of Qualitative search. Method (Gubrium & Holstein, 1997), they A social constructionist approach to proposed that naturalistic qualitative re- grounded theory allows us to address why searchers could address why questions “by questions while preserving the complexity of considering the contingent relations be- social life. Grounded theory not only is a tween the whats and hows of social life” method for understanding research partici- (p. 200). To date, however, most qualitative pants’ social constructions but also is a research has not addressed why questions. method that researchers construct through- In contrast, the grounded theory method out inquiry. Grounded theorists adopt a few has had a long history of engaging both why strategies to focus their data gathering and questions and what and how questions. What analyzing, but what they do, how they do it, 397 398 • STRATEGIES AND TECHNIQUES and why they do it emerge through interact- Objectivist grounded theory (Glaser, 1978, ing in the research setting, with their data, 1992, 1998) has roots in mid-20th-century colleagues, and themselves. -
Sociology One Course in Upper Level Writing
North Dakota State University 1 ENGL 120 College Composition II 3 Sociology One Course in Upper Level Writing. Select one of the following: 3 ENGL 320 Business and Professional Writing Sociology is the scientific study of social structure, social inequality, social ENGL 324 Writing in the Sciences change, and social interaction that comprise societies. The sociological ENGL 358 Writing in the Humanities and Social Sciences perspective examines the broad social context in which people live. This context shapes our beliefs and attitudes and sets guidelines for what we ENGL 459 Researching and Writing Grants and Proposal do. COMM 110 Fundamentals of Public Speaking 3 Quantitative Reasoning (R): The curriculum is structured to introduce majors to the sociology STAT 330 Introductory Statistics 3 discipline and provide them with conceptual and practical tools to understand social behavior and societies. Areas of study include small Science & Technology (S): 10 groups, populations, inequality, diversity, gender, social change, families, A one-credit lab must be taken as a co-requisite with a general community development, organizations, medical sociology, aging, and education science/technology course unless the course includes an the environment. embedded lab experience equivalent to a one-credit course. Select from current general education list. The 38-credit requirement includes the following core: Humanities & Fine Arts (A): Select from current general 6 education list ANTH 111 Introduction to Anthropology 3 Social & Behavioral Sciences -
A Do-It-Yourself Producer's Guide to Conducting Local Market Research
Agricultural Marketing Resource Center Value-added Agriculture Profile Iowa State University November 2008 A Do-It-Yourself Producer’s Guide to Conducting Local Market Research By Tommie L. Shepherd Agribusiness Economist Center for Agribusiness & Economic Development The University of Georgia, Athens, Georgia Sharon P. Kane Food Business Development Specialist Center for Agribusiness & Economic Development The University of Georgia, Athens, Georgia Audrey Luke-Morgan Agribusiness Economist Center for Agribusiness & Economic Development The University of Georgia, Tifton, Georgia Marcia W. Jones Agribusiness Economist Center for Agribusiness & Economic Development The University of Georgia, Athens, Georgia John C. McKissick Director Center for Agribusiness & Economic Development The University of Georgia, Athens, Georgia Funding was provided by the Agricultural Marketing Resource Center. A Producer’s Guide to Conducting Local Market Research Introduction Many producers of agricultural commodities investigate the potential for develop- ing value-added products each year as a means of enhancing income from their farm- Introduction ing operations, capturing niche markets for locally grown food products or develop- ing new markets for products that spring from their own innovative ideas. These producers often lack both the technical skills necessary to conduct meaningful mar- ket research and the resources to hire professional consultants. University Extension programs frequently offer some level of assistance in these areas but often lack the time and industry specific knowledge to guide producers through in-depth studies tailored to individual products or markets. Value-added outreach and educational pro- grams are typically designed to present gen- eral information to groups of producers with diverse product interests, and as such, only discuss market research in very general terms, and then only as part of a broader curriculum. -
Biohumanities: Rethinking the Relationship Between Biosciences, Philosophy and History of Science, and Society*
Biohumanities: Rethinking the relationship between biosciences, philosophy and history of science, and society* Karola Stotz† Paul E. Griffiths‡ ____________________________________________________________________ †Karola Stotz, Cognitive Science Program, 810 Eigenmann, Indiana University, Bloomington, IN 47408, USA, [email protected] ‡Paul Griffiths, School of Philosophical and Historical Inquiry, University of Sydney, NSW 2006, Australia, [email protected] *This material is based upon work supported by the National Science Foundation under Grants #0217567 and #0323496. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation. Griffiths work on the paper was supported by Australian Research Council Federation Fellowship FF0457917. Abstract We argue that philosophical and historical research can constitute a ‘Biohumanities’ which deepens our understanding of biology itself; engages in constructive 'science criticism'; helps formulate new 'visions of biology'; and facilitates 'critical science communication'. We illustrate these ideas with two recent 'experimental philosophy' studies of the concept of the gene and of the concept of innateness conducted by ourselves and collaborators. 1 1. Introduction: What is 'Biohumanities'? Biohumanities is a view of the relationship between the humanities (especially philosophy and history of science), biology, and society1. In this vision, the humanities not only comment on the significance or implications of biological knowledge, but add to our understanding of biology itself. The history of genetics and philosophical work on the concept of the gene both enrich our understanding of genetics. This is perhaps most evident in classic works on the history of genetics, which not only describe how we reached our current theories but deepen our understanding of those theories through comparing and contrasting them to the alternatives which they displaced (Olby, 1974, 1985). -
Using Grounded Theory to Explore Learners' Perspectives of Workplace Learning
Special Issue: Work-integrated learning research methodologies and methods Using grounded theory to explore learners’ perspectives of workplace learning JULIE BYTHEWAY1 University of the Sunshine Coast, Sippy Downs, Australia Grounded theory is an inductive enquiry that explains social processes in complex real-world contexts. Research methods are cumulative cyclic processes, not sequential processes. Researchers remain theoretically sensitive and approach data with no preconceived hypotheses or theoretical frameworks. Literature is reviewed as lines of enquiry and substantive theories emerge. Interviewers ask broad open questions, check understanding and prompt further description. Participants choose how they share their perspectives and experiences. Everything is considered data. Data is analyzed in cyclic processes. Initially coding uses participants’ words, and then identifies patterns, social processes and emerging substantive theories. Memos and diagrams facilitate understanding of data and literature. Grounded theory is a suitable research methodology for work-integrated learning because grounded theory explains social processes, such as learning, in complex real-world contexts, such as workplaces, where multiple influencing factors occur simultaneously. A case study illustrates how grounded theory was used to explain learning in the workplace. Keywords: Research methodology, research methods, grounded theory, inductive enquiry, work-integrated learning, teacher education GROUNDED THEORY METHODOLOGY Using an Inductive Approach Grounded theory was developed by Glaser and Strauss (1967) from pragmatism (Mead, 1967) and symbolic interactionism (Blumer, 1969) as “a reaction against … ‘grand’ theories produced through the logico-deductive method of science” (Denscombe, 2007, p. 100). Grounded theory does not test hypotheses nor merely describe phenomenon (Birks & Mills, 2012; Dunne, 2011). Urquhart (2013) describes grounded theory as having integrity because it “does not seek to impose preconceived ideas on the world (p. -
Grounded Theory: Some Reflections on Paradigm, Procedures and Misconceptions
CORE Metadata, citation and similar papers at core.ac.uk Provided by Wolverhampton Intellectual Repository and E-theses Wolverhampton Business School Management Research Centre __________________________________________________________________________________________________ Grounded Theory: some reflections on paradigm, procedures and misconceptions by Christina Goulding Working Paper Series June 1999 Number WP006/99 ISSN Number ISSN 1363-6839 Christina Goulding Principal Lecturer University of Wolverhampton, UK Tel: +44 (0) 1902 323692 Fax: +44 (0) 1902 323755 Email: C. [email protected] © University of Wolverhampton 1999 - All rights reserved Grounded Theory: some reflections on paradigm, procedures and misconceptions _________________________________________________________________________________________ Copyright © University of Wolverhampton 1999 All rights reserved. No part of this work may be reproduced, photocopied, recorded, stored in a retrieval system or transmitted, in any form or by any means, without the prior permission of the copyright holder. The Management Research Centre is the co-ordinating centre for research activity within Wolverhampton Business School. This working paper series provides a forum for dissemination and discussion of research in progress within the School. For further information contact: Management Research Centre Wolverhampton Business School Telford, Shropshire TF2 9NT !01902 321772 Fax 01902 321777 The Working Paper Series is edited by Kate Gilbert 2 Management Research Centre 1999 Grounded