Catalogue 2021
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Re-Contextualization and Representation of Folk Art in Advertising
Re-contextualization and Representation of Folk Art in Advertising Dr. Manash Pratim Goswami Associate Professor, Dept. of Media and Communication, Central University of Tamil Nadu ([email protected]) Dr. Soubhagya Ranjan Padhi Professor, Dept. of Sociology & Social Anthropology, Indira Gandhi National Tribal University ([email protected]) Abstract: Although art and advertising are ideologically distant apart, yet they share a close and entwined relationship. Art imitates life and advertising imitates art to persuade. Advertising connects diverse and disconnected pieces of art to create semantic meaning in a message. The magic of an image with dots and lines can create powerful impact in an advertising message with a potential to influence people. The idea of appropriation of art or elements of art have been in practice for a long time. Advertising campaigns often re-contextualise popular imageries to influence people. The re- contextualization and representation of art, culture, motifs, patterns and designs of painting often help communicating advertising message effectively and lucidly. The current study focuses on investigating the appropriation of cultural characteristics and elements of folk-art and paintings to re-contextualise the creative expression of artists to communicate advertising messages. The study makes a qualitative analysis of ‘GE Works’- the advertising campaign of General Electric (GE) launched a decade ago, which recontextualised and represented four distinct and colourful Indian folk-art forms. Keywords: Appropriation, Recontextualization, Representation, Folk-art and Painting, Advertising. Introduction Art and advertising, although separated by ideological notions, share a close and intertwined relationship. Art is a commentary presented to be appreciated for its beauty or emotional power (Oxford University Press, n.d.) and advertising persuades, influences and convinces the individual for something. -
Odisha Review
ODISHA REVIEW VOL. LXXIII NO.12 JULY - 2017 SURENDRA KUMAR, I.A.S. Commissioner-cum-Secretary LAXMIDHAR MOHANTY, O.A.S Director DR. LENIN MOHANTY Editor Editorial Assistance Production Assistance Bibhu Chandra Mishra Debasis Pattnaik Bikram Maharana Sadhana Mishra Cover Design & Illustration D.T.P. & Design Manas Ranjan Nayak Hemanta Kumar Sahoo Photo Kishor Kumar Sinha Raju Singh Manoranjan Mohanty Niranjan Baral The Odisha Review aims at disseminating knowledge and information concerning Odisha’s socio-economic development, art and culture. Views, records, statistics and information published in the Odisha Review are not necessarily those of the Government of Odisha. Published by Information & Public Relations Department, Government of Odisha, Bhubaneswar - 751001 and Printed at Odisha Government Press, Cuttack - 753010. For subscription and trade inquiry, please contact : Manager, Publications, Information & Public Relations Department, Loksampark Bhawan, Bhubaneswar - 751001. Rs.5/- Five Rupees / Copy E-mail : [email protected] Visit : http://odisha.gov.in Contact : 9937057528(M) CONTENTS Miracle in 90 Days (22nd Asian Athletics Championships) Ashok Mohanty ... 1 Asian Athletics Championships – 2017 ... ... 4 Hon'ble Chief Minister Shri Naveen Patnaik's Valedictory Address at the 22nd Asian Athletics Championships - 2017 ... ... 12 Rejuvenating the Status of Women in Odisha : Issues and Challenges Ankit Sourav Sahoo ... 14 Times Cast a Shadow on this Sundial Nikunja Bihari Sahu ... 19 Tribal Science and Technology : A Case Study on Kandhamal District Dr. Chittaranjan Mishra ... 21 Harishchandra Buxipatra - the Prudent Reformer Charudutta Panigrahi ... 29 Disease and Medicine in the Colonial Odisha during 19th Century Susanta Barik ... 32 Siddhis and Benefits Achieved by Practice of Hatha Yoga and Raja Yoga Dr. -
MINUTES of 34Th MEETING of the CULTURAL FUNCTION and PRODUCTION GRANT SCHEME (CFPGS) HELD on 27Th to 28Thmarch 2017 at NSD, New Delhi
1 F.No. 9-1/2017-S&F Government of India Ministry of Culture **** Puratatav Bhavan, 2nd Floor ‘D’ Block, GPO Complex, INA, New Delhi-110023 Dated: 07.06.2017 MINUTES OF 34th MEETING OF THE CULTURAL FUNCTION AND PRODUCTION GRANT SCHEME (CFPGS) HELD ON 27th to 28thMarch 2017 AT NSD, New Delhi Under CFPGS Scheme Financial Assistance is given to ‘Not-for-Profit’ Organisations, NGOs including Societies, Trust, Universities and Individuals for holding Conferences, Seminar, Workshops, Festivals, Exhibitions, Production of Dance, Drama-Theatre, Music and undertaking small research projects etc. on any art forms/important cultural matters relating to different aspects of Indian Culture. The quantum of assistance is restricted to 75% of the project cost subject to maximum of Rs. 5 Lakhs per project as recommend by the Expert Committee. In exceptional circumstances Financial Assistance may be given upto Rs. 20 Lakhs with the approval of Hon’ble Minister of Culture. 2. A meeting of CFPGS was held on 27th to 28th March 2017 under the Chairmanship of Shri M.L. Srivastava, Joint Secretary to consider the proposal for financial assistance by the Expert Committee. 3. The Expert Committee meeting was attended by the following:- (i) Shri M.L. Srivastava, Joint Secretary, Chairman (ii) Shri Tumkur Shivakumar, Member (iii) Ms. Kripa Phadke, Member (iv ) Shri T. V. Rangaiah, Member (v) Shri Gopalakrishna Nairy, Member (v i) Smt. Leela Venkatraman, Member (v ii) Smt. Rajashree Shirke, Member (viii) Smt. Abha Bansal, Member (ix ) Smt. Rekha Mehra, Member (x) Shri Vasudev Bhatt, Member (x i) Shri Hari Prasad Singh, Member (x ii) Shri Sudesh Sharma, Member (xiii) Shri G. -
The Utkal Sabha and Indian National Congress
Orissa Review * January - 2005 The Utkal Sabha and Indian National Congress Dr. Janmejay Choudhury The political consciousness of the Oriya people of Cuttack attended on that meeting and people had been sufficiently aroused by the last decided to establish a permanent organisation quarter of the nineteenth century. Within this in order to champion the cause of the people period a big public meeting was organised at and to help the institutions of local self- Cuttack on 30th June 1882 to celebrate the government particularly in the district of occasion of the adoption of new scheme of Cuttack. The first office-bearers were also local self-government in India by Lord Ripon's nominated in that meeting. Chaudhuri Kasinath Government. Madhu Sudan Das, Hariballabha Das and Gauri Sankar Ray were chosen as the Ghosh, Priyanath Chatterjee, Madhusudan Rao, first President and Secretary of the organisation Bipin Bihari Mitra were among others who respectively. Besides there were two vice- spoke on the occasion and they observed that Presidents and a few members of the executive the people were prepared to shoulder the committee (Utkal Dipika, 19 August 1882). responsibilities entrusted to them by the new Madhu Sudan Das, who returned from Calcutta scheme of local self-government. They desired and joined the Bar at Cuttack, was associated that the people should be allowed to elect their with the 'Utkal Sabha' from the beginning. He representatives to the local bodies in order to was the first Oriya pleader and soon took the make them more effective and popular (Utkal leading part in organising and moulding public Dipika, 8 July 1882). -
Rayagada Gazetteer
ODISHA DISTRICT GAZETTEERS RAYAGADA GOPABANDHU ACADEMY OF ADMINISTRATION [GAZETTEERS UNIT] GENERAL ADMINISTRATION DEPARTMENT GOVERNMENT OF ODISHA ODISHA DISTRICT GAZETTEERS RAYAGADA DR. TARADATT, IAS CHIEF EDITOR, GAZETTEERS & DIRECTOR GENERAL, TRAINING COORDINATION GOPABANDHU ACADEMY OF ADMINISTRATION [GAZETTEERS UNIT] GENERAL ADMINISTRATION DEPARTMENT GOVERNMENT OF ODISHA PREFACE The Gazetteer is an authoritative document that describes a District in all its hues–the economy, society, political and administrative setup, its history, geography, climate and natural phenomena, biodiversity and natural resource endowments. It highlights key developments over time in all such facets, whilst serving as a placeholder for the timelessness of its unique culture and ethos. It permits viewing a District beyond the prismatic image of a geographical or administrative unit, since the Gazetteer holistically captures its socio-cultural diversity, traditions, and practices, the creative contributions and industriousness of its people and luminaries, and builds on the economic, commercial and social interplay with the rest of the State and the country at large. The document which is a centerpiece of the District is developed and brought out by the State administration with the cooperation and contributions of all concerned. Its purpose is to generate awareness, public consciousness, spirit of cooperation, pride in contribution to the development of a District, and to serve multifarious interests and address concerns of the people of a District and others in any way concerned. Historically, the “Imperial Gazetteers” were prepared by Colonial administrators for the six Districts of the then Odisha, namely, Angul, Balasore, Cuttack, Koraput, Puri and Sambalpur. After Independence, the Scheme for compilation of District Gazetteers devolved from the Central Sector to the State Sector in 1957.