KITCHENER RANGERS FAN BASE and ATTENDANCE Currently More Than 80% of Our Fan Base Are Above the Age of 20 and 44% Are in the Range of 35-59 Years of Age
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CORPORATE OPPORTUNITIES KITCHENER RANGERS FAN BASE AND ATTENDANCE Currently more than 80% of our fan base are above the age of 20 and 44% are in the range of 35-59 years of age. 51% of our fans have a combined family income of $100,000 or more and 55% have some level of post secondary education. Since the 2001-02 season, fan attendance has averaged over 100% capacity with standing room only crowds for over 400 plus consecutive games. AGE RANGE INCOME (FAMILY) EDUCATION REGULAR SEASON ATTENDANCE 60 + YEARS 245,000 % 12% 240,000 100 SEAT 13% 235,000 EXPANSION 0 -12 YEARS $85,000 - $99,000 230,000 + HIGH 225,000 35 - 59 15% 45% SCHOOL Since 2001, fan YEARS 36% 220,000 215,000 attendance has 44% 12 - 19 $60,000 - $84,000 210,000 averaged over 100% YEARS seating capacity 205,000 6% POST with standing room 51% 200,000 20 - 34 55% SECONDARY only crowds! YEARS $100,000 195,000 23% 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 CONTACT US TO DISCUSS YOUR SPONSORSHIP GOALS Kitchener Memorial Auditorium Complex TELEPHONE: 519-576-3700 Kitchener Rangers Hockey Club TWITTER: @OHLRANGERS 1963 Eugene George Way WEBSITE: KITCHENERRANGERS.COM Kitchener, ON N2H 0B8 SPONSORSHIP RESTRICTIONS NOTE The Kitchener Rangers Hockey Club is a member of the Ontario Hockey League (“OHL”). Under OHL rules all advertising/sponsorship agreements are subject to temporary removal for CHL/OHL nationally sponsored events. Such events include the following: Games broadcast on Rogers Sportsnet, OHL Conference Championship Series, OHL League Championship Series, CHL Subway Canada/Russia Challenge, CHL BMO Top Prospects Game and CHL MasterCard Memorial Cup. PRODUCTION CHARGES Production charges are not included unless specified. The Kitchener Rangers Hockey Club does not assume any responsibility for advertising reproduction that does not conform to the specifications as provided. Further inquires can be made through your sales representative. 2019-20 BOWL & ICE LEVEL SIGNAGE OPPORTUNITIES $SEASON SUPER SUITE Minimum two year term Dimensions: 4’ (h) x 12’ (w) $4,350 Penalty box side, opposite player benches above Super Suites. $4,375/YR. 2 GOAL SUITE/ Minimum two year term Dimensions: 4’5” (h) x 16’ (w) $4,850 NORTH WALL Behind visiting net, above Corporate Loge Suites. $4,875/YR. 2 SOUTH Minimum two year term $4,200 RESTAURANT WALL Behind Rangers net, left and right of restaurant seating. $4,250/YR. 2 BACKLIT Dimensions: 3’(h) x 10’ (w) SOLD $9,650 CENTRE ICE Centre Ice cut-way player exits. OUT FAN EXIT BACKLIT Minimum two year term SOLD $10,250 HALF Option: half (10 signs) or full arena (20 signs) OUT $10,350/YR. 2 $10,500/YR. 3 Above fan exits inside bowl $15,400 FULL $15,500 /YR. 2 $15,600/YR. 3 FAN EXIT BACKLIT Minimum two year term $7,350 UPPER LEVEL Four signs at upper concourse exits inside bowl $7,450/ YR. 2 ICE LEVEL WALL Minimum two year term (5 pairs of signs) Dimensions: 17” (h) X 35’ (w) $9,200 SIGNAGE Ice level above and behind the ice level seating,highly visible to fans $9,250/YR. 2 in seats and suites, providing exposure that is captured by television broadcast and media photography. PLAYER BENCH & Highly visible and highly-focused areas for fan and media coverage. PENALTY BOX See your company logo in the middle of the action! ONE HOME OR VISITOR PLAYER BENCH OR PENALTY BENCH $5,200 ICE LEVEL - ONE HOME AND VISITOR PLAYER BENCH $9,250 ICE LEVEL - BOTH PLAYER BENCHES AND BOTH PENALTY BENCHES $14,250 ICE LOGO Premier area to advertise, providing high exposure from spectators, $9,800 television broadcast and media coverage $9,900 /YR. 2 Maintenance Fee per logo: $750 $ OPTION Option: Add one ice logos in each of the two Ancillary Arenas of The Aud 1,500/ Maintenance Fee per logo: $500 Minimum two year term $6,850 8’ RINK BOARD $ YR. 2 Mounted signage on the hockey rinkboards enclosing the ice surface. 6,950/ Available in 8’ or 9’ $7,600 9’ $7,650 /YR. 2 Option: Add one rink board in each of the two Ancillary Arenas of The Aud $ OPTION Production charge if required: $1,500 (Ancillary Arena: $800) 1,250/ STEP ADS A highly visible property located on stair risers around the arena. $21,000 Welcome every attendee to The Aud with your corporate logo. ZAMBONI Minimum two year term $9,700 $ YR. 2 Corporate logo and messaging provides exclusive exposure. 9,800/ CORPORATE SPONSORSHIP PAGE 2 2019-20 CONCOURSE LEVEL SIGNAGE OPPORTUNITIES $SEASON HISTORICAL One location only Dimensions: 3’6” (h) x 14’ (w) $5,000 MAIN ENTRANCE Largest and most prominent area of signage outside of the arena bowl. CONCESSION AREA Provides exposure for all events at The Aud 365 days a year. FAN ENTRANCE/ Dimensions: 36” x 36” each $675/EACH EXIT SECTION Put your company logo and message on the floor in the entry area of any FLOOR one of the 24 fan sections. MAIN CONCOURSE Have your logo featured on up to 24 full colour player posters that hang $400/EACH PLAYER POSTERS around the concourse of The Aud. MAIN CONCOURSE Highly visible signage that is located above entrance and exit locations $5,000 throughout the main fan level. Provides high exposure during fan entry, exit and intermissions. UPPER Dimensions: 4’ (h) x 6’ (w) $2,500 CONCOURSE Located in the main area of the upper concourse. Provides high exposure BACKLIT during fan entry, exit and intermissions. CORPORATE SPONSORSHIP PAGE 3 2019-20 PRINT OPPORTUNITIES $SEASON EAST AVENUE The team’s official magazine, showcasing your Kitchener Rangers players. BLUE - $ GAME NIGHT HALF PAGE AD 5.5”W X 4.25”H, PLUS BIG BOX AD ON A WEBSITE PLAYER PAGE 1,950 PROGRAM COVER PAGES (INSIDE FRONT/INSIDE BACK) $2,550 BACK COVER $2,800 RANGERS DIGEST - Official game program featuring a Rangers player on each game GAME INSERT supplement (34 regular season games). Full colour publication updated every game with team line-ups, OHL statistics, player articles and more! BANNER AD Dimensions: 2’ (h) x 5.5’ (w) $1,500 AD ON TEAM PAGES Dimensions: 2’ (h) x 2.75’ (w) $1,200 1/2 PAGE AD $1,750 FULL PAGE AD $2,800 LUCKY FAN This fan favourite includes your logo in our Rangers Digest all season. $6252018-19 GIVEAWAY Min. prize value -$25 supplied by your company for each game (supply SEASON PROMOTION based on 40 games). Prize cannot require additional purchase to redeem. TICKET Your ticket back advertising on each season ticket delivers your message $10,300 BACK AD to our season ticket holders and their guests over 215,000 times. A perfect medium to drive instant traffic back to your business! OFFICIAL TEAM Distribution: 5,000 at a Rangers home game $1,100 CALENDAR 18” x 24” poster with a 12-month calendar, featuring a photo of the final $575/OPTION team. Your 3.5” (w) x 5” (h) ad is placed around the calendar. Option: Half ad 3.5” (w) x 2.5” (h) POCKET Distribution: 75,000 throughout the community $1,375 SCHEDULE This schedule fits right in your pocket outlining the full 68-game Rangers home/away regular season. Your business receives a full panel ad position. 2019-20 SEASON TICKET BOOKLET $ SEASON 6,000 Books and 210,000 Individual Tickets COLOUR LOGO ON BOOKLET COVER 2.5”w X 1”h ($6,000 Value) $9,800 COLOUR LOGO ON EVERY TICKET FRONT 1.25”w X 0.3”h ($4,000) BW LOGO ON EVERY TICKET BACK 1.25”w X 0.3”h ($3,000) ADVERTISEMENT EVERY TICKET BACK Dimensions: 2.125” w X 3”h $10,400 ONE FULL PAGE INSIDE FRONT COVER AD IN EACH BOOKLET Dimensions: 10” w X 6”h $2,750 CORPORATE SPONSORSHIP PAGE 4 2019-20 SPONSORSHIP OPPORTUNITIES $SEASON OFFICIAL Imagine your logo on the official game puck! A great piece of SOLD $5,100 GAME PUCK hockey memorabillia. Includes 10-second video identifying OUT your company as the official puck sponsor. INTERMISSION Shoot to score! This on-ice event is a hit with fans. One shot for a chance $2,200 SHOOT OUT to win a prize courtesy of your company. Includes PA announcements during the game and your logo on our shoot out insert in East Avenue Blue magazine (prize provided by client). SEASON TICKET Credit card style VIP Card-distribution of 7,000 included in season ticket $850 VIP CARD booklet and season ticket Warming House members package. Your logo and offer is printed on the card. GAME NIGHT A game promotion night provides a captive one-on-one activation with $2,750 SPONSOR Kitchener Rangers fans and includes tickets, PA announcements, Centre Ice Video Board exposure, a kiosk display area, flyer distribution and much more! You can be sure your message ends up being heard and seen! KIOSK One-on-one activation with Kitchener Rangers fans that includes a kiosk $800 SPONSORSHIP IN display area in a high traffic location on the concourse. Price per game. CONCOURSE TEAM WARM-UP Have your logo on all of the Rangers players game warm-up sweaters. This $5,400 JERSEY has tremendous fan and media exposure during an OHL Rangers game warm-up. Home games only. NATIONAL ANTHEM Be the proud sponsor of a fantastic grass roots program valued at more $4,100 PROGRAM than $40,000 per season. We provide 80 tickets to each school choir compliments of your company.