SEASON REVIEW 2014/15

SUPPORTING. INVESTING. DELIVERING. THE PREMIER THE LEAGUE FOOTBALL PAGES 4–7 PAGES 8–I5 INVESTING IN THE SEASON HIGHLIGHTS AND COMPETITION AND RICHARD SCUDAMORE DELIVERING CONTINUED Executive Chairman DRIVING STANDARDS SUCCESS THE PREMIER LEAGUE THE FANS “The Premier League has always worked “I never tire of saying it and the clubs hard to create the conditions for our never tire of achieving it; our top clubs to succeed. Collective decision- strategic priority is full and vibrant making and revenue distribution are stadiums. This is the third season in a critical to this. We are privileged to row that the Barclays Premier League have always had clubs who support has had occupancy in excess of 95% – this model by delivering on and off the highest in Europe. Clubs work the pitch. Throughout this Review incredibly hard to achieve this, but this you will see examples of where clubs’ season it is particularly pleasing to see investment is making a real difference an increase in away attendance, female to this competition, their fans and fans and more young people coming their communities; creating attitudes, through the turnstiles than ever before.” structures and facilities that will serve football for years to come.” THE COMMUNITIES “One of the Premier League’s proudest THE FOOTBALL achievements is the scope and “José Mourinho’s Chelsea are worthy scale of our clubs’ delivery for their Barclays Premier League Champions. communities. Seeing the impact these Their skill combined with their will to programmes can have on people really win are embodied by players like Eden drives home their importance. Getting Hazard and John Terry. This is the more young people involved in sport sort of combination clubs are trying requires facilities, coaching and to achieve with their continued opportunity. Our clubs deliver schemes investment in Youth Development, like Premier League Kicks and as clubs want to be producing world- competitions like the Premier League class players as well as buying them. Schools Tournament, which inspire That is why the investment in the and engage thousands each year, coaching and education of our best creating a sporting habit, offering young players is so important.” routes into further education and training and even providing players for professional club Academies.”

THE THE COMMUNITIES FANS Go online for Richard’s interview review.premierleague.com PAGES 24–3I PAGES I6–23 INVESTING IN COMMUNITIES AND SUPPORTING FANS DEVELOPING THE WHOLE GAME HOME AND AWAY 2 3

Go online for more information DELIVERING FOR FOOTBALL review.premierleague.com THROUGH SUPPORT AND INVESTMENT COMPETITIVE PASSIONATE SUPPORT FOOTBALL Competitive and compelling football At the Premier League the football creates interest from fans – whether drives everything we do. World- in the grounds, at home or on social class players and managers media. This attracts investment put on competitive and from broadcasters and sponsors, compelling matches in full which allows the clubs to keep and vibrant stadiums. 54 95.9% delivering for fans. home-grown players Stadium occupancy made their Premier League debut

57% I85 countries now watch the growth in U9-U16 Barclays Premier League Academy festivals on TV and tournaments

RESPONSIBLE 546,000 I.53:I GENERATING INCOME DISTRIBUTION young people in Ratio of top to bottom FOR THE GAME our community earning clubs Our focus on youth and education projects We distribute central revenues means investing in facilities and to clubs equitably to keep supporting schools. This delivers the League competitive and increased participation and encourage investment. We share opportunities to play sport, with our success to help benefit the professional football clubs serving development of the game outside as hubs for their communities. the Premier League. 4 5

A MODEL OF SUCCESS

Stoke City CEO Tony Scholes believes Premier League investment has a vital impact on and off the pitch: THE “Seven years ago we won promotion to the Premier League – the best league in the world in our view. Success on the pitch enables us to invest in facilities, infrastructure and development off the pitch, which in turn delivers success on the pitch. Our aim is to be in that PREMIER ‘virtuous cycle’ and stay in the Premier League. Being in the Premier League enables us to invest in our Youth Development and in the Community. Also for the city itself, having a club in the Premier League is a massive economic boost to the local area. It’s great for the fans of Stoke City as well, LEAGUE in terms of helping the morale of the city. We try to sell the stadium out for “This is the league where every match is a real every single match and that ‘sell-out atmosphere’ helps the team of course.” match. Every opponent is difficult. Every detail can make a difference. This is the league where you want to be champion and risk finishing fifth. Where you want a Tony Scholes, Stoke City Europa League spot and risk being relegated. Chief Executive This is the Barclays Premier League. This is a real competition.” José Mourinho, Chelsea

Go online for José Mourinho’s exclusive interview review.premierleague.com 6 7

ALBION’S LOCAL HISTORY PROJECT West Bromwich Albion is investing a six-figure sum in a Fan Zone on a historic site. The new supporters’ area will be situated in front of the old Hawthorns pub, a Grade II listed SHARING building, and will feature on-the-day catering and bar facilities, as well as matchday SUCCESS attractions for fans young and old. The final standings Payments to clubs (totals may not sum due to rounded figures) The Premier League has the Equal share Facility Merit Total most equitable revenue POS CLUB GD PTS payments fees payment payment distribution of any major league 1 CHELSEA 41 87 £54.1m £19.9m £24.9m £99.0m in Europe. And, in ventures big 2 MANCHESTER CITY 45 79 £54.1m £20.7m £23.7m £98.5m LIVERPOOL’S HOME IMPROVEMENT 3 ARSENAL 35 75 £54.1m £20.0m £22.4m £96.5m The club is redeveloping its Main Stand and small, our clubs put the at as part of a wider £260m social 4 MANCHESTER UNITED 25 70 £54.1m £21.5m £21.2m £96.8m and economic area regeneration programme. money they receive to great 5 TOTTENHAM HOTSPUR 5 64 £54.1m £14.8m £19.9m £88.8m The expanded Main Stand will become one of the largest all-seater single stands in use in their local area. Liverpool, 6 LIVERPOOL 4 62 £54.1m £20.0m £18.7m £92.8m Europe, a new noisy home for their fans Tottenham Hotspur and West 7 SOUTHAMPTON 21 60 £54.1m £11.0m £17.4m £82.6m and an impressive addition to one of the Bromwich Albion are three clubs 8 SWANSEA CITY -3 56 £54.1m £10.3m £16.2m £80.6m most famous stadiums in world football. doing just that. 9 STOKE CITY 3 54 £54.1m £8.8m £14.9m £77.8m 10 CRYSTAL PALACE -4 48 £54.1m £9.5m £13.7m £77.3m 11 EVERTON -2 47 £54.1m £14.0m £12.4m £80.6m How equitable distribution creates competition Competitive and compelling · 50% of UK broadcast revenue 12 WEST HAM UNITED -3 47 £54.1m £11.0m £11.2m £76.3m football played in top class split equally between the stadiums that are full of 20 clubs 13 WEST BROMWICH ALBION -13 44 £54.1m £8.8m £10.0m £72.9m passionate fans is what makes · 25% of UK broadcast revenue 14 LEICESTER CITY -9 41 £54.1m £8.8m £8.7m £71.6m the Barclays Premier League the paid in Merit Payments (‘Prize most watched football league in Money’ per place in the table) 15 NEWCASTLE UNITED -23 39 £54.1m £16.2m £7.5m £77.8m the world. The unscripted drama of bottom beating top is created · 25% of UK broadcast revenue 16 SUNDERLAND -22 38 £54.1m £9.5m £6.2m £69.9m from the collective strength paid in Facility Fees each time and equitable distribution of a club’s matches are broadcast 17 ASTON VILLA -26 38 £54.1m £9.5m £5.0m £68.6m in the UK our broadcast revenues. 18 HULL CITY -18 35 £54.1m £8.8m £3.7m £66.6m There is a mechanism for All international broadcast distributing this revenue based revenue, and central commercial 19 BURNLEY -25 33 £54.1m £8.8m £2.5m £65.4m on the Premier League Founder revenue, is split equally among Members’ Agreement, the the 20 clubs. 20 QUEENS PARK RANGERS -31 30 £54.1m £9.5m £1.2m £64.9m contract signed by the initial The table opposite – which also clubs that formed the League shows the finishing positions in 1992. of the clubs – details the The mechanism resulted in value of the central income a ratio of 1.53:1 between payments made to the club finishing top and our clubs in the bottom in 2014/15 2014/15 season. and works as follows: TOTTENHAM HOTSPUR BUILDS FOUNDATIONS Tottenham Hotspur is investing £1.8m in redeveloping Percy House to become their Go online for full Foundation’s new head office. It will act as Payments to Clubs table a major community enterprise, employment review.premierleague.com and skills hub located at the heart of the regeneration of North Tottenham. The new stadium site will also feature the first ever University Technical College sponsored by a football club. 8 9 THE FOOTBALL

Nathaniel Clyne ’S GOT TALENT

Home-grown talent made his England debut this season. He believes there is a plentiful supply of English talent: “This season I’ve seen some terrific home-grown talent coming through to play on the Premier League stage. Given the investment that’s gone into the Academy system over the last few years, I’m not surprised. “Southampton is a great example of that investment paying off. Our world-class Academy facility is getting a fantastic end result. Southampton had six U21 Premier League debuts in the Premier “Being a home-grown player has helped me a League this season – the most of any team. lot. The fans have that little extra feeling for “This season James Ward-Prowse’s terrific set-piece delivery has seen him become a key member of our you. They have been great to me this season, squad. Then you’ve another local lad Matt Targett singing my name. Hopefully I keep on scoring making the grade. You’ve got to be a special talent to make your Premier League debut at 19 and Matty and they keep on singing.” is showing fantastic promise at left-back. He’s got great pace down the wing, good delivery and is solid , defensively too. Tottenham Hotspur “Both James and Matty are part of an England U21 set-up that’s full of Premier League talent, like Danny Ings, , and Saido Southampton Go online to see our exclusive Harry Kane interview rising star Berahino. The future for the Premier League review.premierleague.com Matt Targett and England is very bright.” 10 The football 11 JAMIE CARRAGHER

“I think Sergio Agüero is the best WORLD CLASS SERGIO player in the League and he’s The Barclays Premier League is home to some of the greatest proved that this season. He’s the top scorer and would get in a footballers in the world. Every campaign they light up our AGÜERO world XI as a striker.” competition with their skill, passion and goals. TOP GOALSCORER 26 GOALS 8 ASSISTS PLAYER EDEN PERFORMANCE INDEX HAZARD RANK #2 SCORE 9I6 PLAYERS’ PLAYER OF THE YEAR I4 GOALS 9 ASSISTS PLAYER PERFORMANCE INDEX RANK #I SCORE 98I

MICHAEL OWEN

“ is class. He’s one of a few players who could threaten to be one of the world’s best in the future.” ALEXIS SÁNCHEZ GRAEME FANS’ PLAYER SOUNESS OF THE YEAR “Alexis Sánchez has perpetual I6 GOALS 8 ASSISTS motion, he never gives up on any cause, and you can see what his goals mean to him. He lives and PLAYER breathes football. He makes PERFORMANCE INDEX other people play because he’s RANK #3 SCORE 887 infectious.” 12 The football 13 DELIVERING MORE AND BETTER PLAYERS For the last three seasons the Premier League and our clubs have invested heavily STAFF PLAYERS ENVIRONMENT in developing a world- IMPROVING THE QUALITY OF STAFF DEVELOPING TECHNICALLY CREATING AN ELITE LEARNING leading Academy system. In addition to developing and expanding EXCELLENT PLAYERS ENVIRONMENT a world-leading coaching network, we also At its core, the EPPP is about producing Clubs have invested heavily in their Academies The Elite Player Performance want coaching provision to be improved. tactically astute and independent to provide inspirational facilities for their Plan (EPPP) is about one They are supported by the very best sports decision-makers, fully equipped for a players, while a flexible and wide-ranging science, medicine, performance analysis successful career as a professional footballer. Games Programme ensures they are competing thing; producing more and education specialists. Central to that is providing more time for in best-with-best environments from U9s to players to play and be coached, with a clear U21s. We are also committed to the rounded and better home-grown pathway to first-team football. development of players through a holistic players capable of playing education programme. first-team football. Here RESULT RESULT RESULT we look at its three key increase in full-time coaches increase in contact time growth in U9-U16 Games between players and coaches Programme festivals and elements, speak to those 69% 50% 57% tournaments at its heart and see how the investment is already delivering results.

“Through the EPPP there’s increased “Playing in the Premier League and “The on-and-off pitch experience from the recognition of the importance of coaches looking at the opposition, even Christmas Truce Tournament in Ypres was on players’ development. When I was coming just watching them, was an amazing. We had a wonderful football through the Academy system 10-15 years eye-opener. I knew straight education playing and winning against some ago, the support for a player was a away that to play week in, of the best teams of Europe, and got to play couple of coaches and a physio. week out at that on an amazing 3G pitch that the Premier Now, there’s not only a bigger level without a struggle League donated to the city. It was also a team of coaches, but I’d need to work on unique chance to learn about the history of a complete network being physically stronger. World War I and the cultures of the foreign of specialists.” There’s a lot to learn but I know boys we played against. I will never forget this.” Ryan Garry, Arsenal U13s there is a wealth of knowledge Valentino Livramento, player in Chelsea coach and Year 2 Elite in the staff here to help me Christmas Truce Tournament U12 winning team Coach Apprenticeship make those marginal gains.” Scheme participant Reece Burke, second-year West Ham United scholar who made his Premier League debut this season 14 The football 15

A ROUNDED EDUCATION “We want every player to be a rounded individual, to understand everything SUPPORTED TO SUCCEED about their technical, tactical, physical and mental development as a footballer, To make it to the Barclays Premier but also develop young men that have League stage takes years of hard work the personal skills to make a positive contribution beyond the Academy.” and dedication, whether as a player Ian Cawley, Leicester City Head of or a referee. But behind every talent Academy Education is a support network helping those individuals fulfil their dream.

John Brooks (centre) has benefited greatly this season from the expertise of PGMOL Panel 2A coach COACHING FOR RESULTS Steve Dunn (left) and “It’s not about a player’s size, it’s about PGMOL General Manager their technique, understanding of the (right) game, and their ability. Mark Hughes asks, ‘Can they play?’ He always has kids over COMPETITION IS KEY to train with the first team. We had Oliver “Competition is essential for Shenton, a local 16 year-old, make his stretching a player’s individual debut because he’s capable.“ learning objectives. Tournaments Dave Wright, Stoke City take players out of their comfort Academy Director zone. How do they cope against other players with different styles IN SAFE HANDS of play, how do they respond to their coaches’ instructions, how do they SPORTS SCIENCE IN ACTION Already a assistant referee, cope being away from home?” “The single most important thing is John Brooks’ goal is to take charge of a Premier Mark Atkinson, Sunderland Youth that player on the pitch. It is getting League match. Commitment to the game, Development Coach them on the pitch and staying there, dedication to learn and the support structure getting time with the coach so that of Professional Game Match Officials Limited he can share his knowledge with (PGMOL), will help him on his journey: those kids.” “My goal is to referee in the Barclays Premier Frankie Hunter, League. One thing is for sure, the right people Hull City Head of Academy are helping me get there. The support structure Sports Science and created by PGMOL General Manager Mike Riley THE PLAYER AT THE HEART Medicine means that everything is there for me to succeed. As a Select Group assistant referee I have a full-time coach. Adam Watts and his team are The Elite Player Performance Plan is empowering the ones who help us reach that 99% accuracy every player to be an independent decision-maker on offside decisions. At Premier League matches and take more ownership of their development. I have the best learning environment in the world, Premier League clubs have invested in support seeing the strategies our Select Group refs use. structures that put the player at the heart of The close bond in the Select Group means they development. are never slow to pass on that knowledge. Rushian Hepburn-Murphy is a great example “I’ve another referee coach at Conference level of the pathway to the first team. Aged 16 years to talk to before and after games. Steve Dunn and 176 days the Aston Villa Academy graduate gives me the confidence to go out and perform made his debut in the away match at Sunderland to the best of my ability. Add to the mix PGMOL’s in March. The Birmingham-born youngster was also in-house psychologist, who has developed a Villa’s leading goalscorer at U18 level during the mental toughness training programme for all 2014/15 season. those of us who aspire to be Premier League Assistant referee John Brooks with Cesc Fàbregas referees, and we‘re well prepared for the future.” 16 17

THERE’S A NEW FAN IN TOWN…

26% of Premier League match Modern Fanatics – along with attenders are now ‘Modern millions of others – stay Fanatics’ – younger, well informed connected to the Premier THE and well connected. League 24/7 between matches: 89% 8.6m use the internet daily for Premier Twitter followers – up 91% FANS League news this season @premierleague Fantasy Over 30m “It’s been an amazing honour to walk out to Over half play Fantasy Premier Facebook likes – up 33% this season Chelsea’s Didier Drogba League, compared to a quarter www.facebook.com/premierleague the roar of 45,000 fans at Anfield, as well celebrates with fans of other match attenders as other packed Premier League stadiums. For 17 years these supporters have been Im 8I% Instagram followers since launch in behind me all the way. They’ve helped get news from social media platforms, October 2013 make me the player I am today, compared to 36% of traditional fans https://instagram.com/premierleague so I thank them for that support.” Steven Gerrard, Liverpool

 A Newcastle United Modern Fanatic captures the moment 18 the fans 19 INCREASED DIVERSITY of the Black, Asian and I6% Minority Ethnic (BAME) population attended MORE OF EVERYONE Barclays Premier League For the third season in a row, Premier matches – a record high. League occupancy was over 95%. Supporters came for the excitement and drama on the pitch, but also the accessible and welcoming experience around it. This mix ensured that during the 2014/15 season, our audience was younger and more diverse than ever before.

MORE WOMEN YOUNGER AUDIENCE AND CHILDREN of match attenders were 18-34 of match attenders were female 40% year-olds. The average adult fan 26% – an all-time high – and children’s age has decreased to 41. season ticket sales grew again. 20 the fans 21

EVERTON: SEASON THE VALUE TICKET MASTERS SUPPORTING 90% OF FOOTBALL were early birds who saved £85 THE SUPPORTERS With over 13.7 million seats sold How Premier League Supporter Liaison for Barclays Premier League matches I7% Officers go above and beyond. of adults paid less than £10 per game this season, we consider the investment that clubs and fans make in supporting £5 their teams. per match for under 12s

Jason Howard with his wife and daughter at Goodison Park Achieving full stadiums does not happen by accident. Clubs work QPR Supporter Liaison Officer Andy Rees with very hard to ensure that as the Loftus Roadies many fans as possible have the opportunity to follow their team in person. Everton Chief Executive Robert Elstone believes his club is making football affordable:

“All football clubs think long and hard about ticket prices and most develop broad pricing structures that meet the All Premier League clubs must “The Loftus Roadies are our match employ a Supporter Liaison Officer day customer service agents and play needs and budgets of the (SLO). The key aim of the SLO is to a key role in welcoming people and vast majority of fans. listen to the fans and bring them answering any questions. They wear red closer to their club. The Premier Nike uniforms and are a team of 10-20 “Junior prices are invariably WE ARE FAMILY League organises events for the people who work around the ground, attractive, as clubs work Lifelong Everton fan Jason Howard We have great seats and all the network of 20 SLOs from the clubs, with at least five in the family stand.” exceptionally hard to get young explains how football brings his stewards and staff are brilliant so they can learn from each other The team hand out match day activity fans in their stadia. Many clubs friends and family together: with the kids. and share ideas, whilst tailoring cards for youngsters, as well as a supply them to fit their club. of free fruit bags. Alongside this, work with local schools, junior For me, Everton is about friends The match day experience has Spark the mascot is on hand and the and family time. There’s nothing improved a lot since my first Andy Rees is the SLO at Queens Park football clubs and businesses Matchday Activity Centre is open better than myself, my family and match as an eight year-old in Rangers. Having only joined the club in to offer heavily discounted “As with everything we’ve 90 minutes before the match. group rates.” my best friend Roger and his sons all 1977. There’s a Fanzone before January 2013, he was able to get up heading to Goodison for a day out. the game and the kids love all the achieved at QPR, we won the and running very quickly in his role: Andy’s season highlight this year came in February when Loftus Road became We get brilliant value for money entertainment, food and bands. Autism Access Award through “It’s largely thanks to the Premier League the first spectator sports arena to be from our season ticket. This year Half-time is much improved, with and their support of the events and our focus on listening to and awarded the National Autistic Society’s we paid around £550 each for our old players returning, competitions the open network of SLOs that I was talking with our fans.” ‘Autism Access Award’. adult tickets through the early for fans, and kids allowed on the able to make a difference so quickly Robert Elstone, bird club scheme; the kids are pitch. There’s a lot to be said for at QPR.” Soon after joining the club, Everton Chief Executive £95 each, which is fantastic as it’s modern football. Andy decided to have a refocus on only £5 a game. the team of people who are on the Andy Rees, ground at the stadium. QPR Supporter Liaison Officer 22 the fans 23 “THERE IS NO BETTER THE WORLD’S DRAMA ON TV” LOCAL LEAGUE What does the Premier League deliver for our UK The Barclays Premier League is the and international broadcasters that is so special? world’s most watched football league; As BBC’s Guy Mowbray and NBC Sports’ Rebecca all 38 match rounds are broadcast to Lowe explain, it is the live and unscripted drama. 725 million homes in 185 countries.

We want our fans across the globe In December 2014, over 20,000 to get closer to the excitement and Premier League fans flocked to drama, and through in-country events Mumbai to watch Manchester like the Barclays Asia Trophy and United v Liverpool being broadcast Barclays Premier League Live, they can. live at a Premier League fan park.

Liverpool legend Robbie Fowler surrounded “I was astounded when my by young fans in Mumbai cousin told me the Premier  Guy Mowbray in the commentary box for  Rebecca Lowe in the NBC Sports’ studio League was coming to Mumbai. I had to go, Rachin, 23 EXPECT THE UNEXPECTED Liverpool fan at so I travelled 800km on Barclays Premier “At Match of the Day we have a running order an overnight train from League Live and, if everything went as you would expect, in Mumbai then nothing would change. I don’t think the VIBRANT ATMOSPHERE my home city to get there. order has stayed the same all season.” “Despite the fact they live 3,000 miles away It was so good to mix with our job is to bring US viewers the sounds, all those supporters and the smells through the pre and post-match, see a tent devoted to UNPREDICTABLE ACTION going over to England through the season and my beloved Liverpool. “What makes it the most exciting league is the presenting pitch side.” unpredictability, there’s a result every week “I can’t believe I met Robbie that makes you go ‘wow’.” FAMILY VIEWING Fowler in the flesh. It’s a shame about the result but that’s LIVE DRAMA “We’re ‘appointment viewing’ for families fine, win or lose, we support because it’s same channel, same time and Liverpool. It’s wonderful to same place for nine months of the year.” “There is no better drama on TV. This is live, have that acknowledgement being played out in front of you, you don’t know what’s going to happen and it’s different that this culture exists every time. I love the pace and intensity. I don’t GAME CHANGING in India. The experience think there’s another league like it in terms of “My favourite weekend was when there was unforgettable.” end-to-end action.” was a game-changing moment – an equaliser, a winning goal, a red card – in every 3pm game we cut to. All that is great about the Barclays Premier League was encapsulated in the space of five minutes.”

Premier League supporters enjoy the live broadcast in Mumbai 24 25 THE COMMUNITIES “I was 14 when I started coming to Crystal Palace Kicks. It gave me a big opportunity. Once you give someone that arm around the shoulder and you support them constantly, I think you can get the best out of them.” , Crystal Palace COACHING FOR KICKS

Premier League Kicks coach George Henry was part of the same Crystal Palace Kicks scheme as Wilfried Zaha growing up. Their careers may have taken different paths but both are making an impact in football: “A lot of these kids get into trouble because they haven’t really got anything to do with their time. It’s good that as a Premier League club we can give them something that they can do for free. “When I first went on a Kicks session I wasn’t in with the best of crowds. I only went along because it was near me and it was free football. It started off as something to do and turned into a passion. They got me to do some volunteering, then they put me through a Level 1 coaching course, then I went to university and did a degree in sports development. Yeah, some of the kids who come to us think it’s a way to make it as a player. And maybe they will. But the important thing is, we can help with all sorts of things.”

56,302 young people Go online to see Zaha’s Match of the Day interview participated in Premier George Henry, review.premierleague.com League Kicks this season Premier League Kicks Coach 26 the communities 27 CLUBS AS HUBS OF COMPETITIVE PASSIONATE THEIR COMMUNITIES FOOTBALL SUPPORT

RESPONSIBLE GENERATING DISTRIBUTION INCOME FOR THE GAME

OUR COMMUNITIES STRATEGY

INVESTING IN The success of the Premier League both on and off the pitch enables us to make a significant investment in community FACILITIES work and the wider football world. Our strategy is to support clubs in their role as hubs at the heart of their communities. Effective partnerships underpin club delivery of a wide range of activities for young people. We have a clear focus on investing in facilities, football and sports participation, as well as I6I supporting education and skills. Premier League, Football League and Conference clubs supported Delivering in high-need areas DELIVERING SUPPORTING Supporting schools SPORTS EDUCATION Over Enhancing the lives of young people PARTICIPATION & SKILLS 546,000 Working in partnership young people on projects we fund Engaging locally, inspiring globally directly

4,I58 schools with Premier League sport and education programmes 28 the communities premier league season review 29 SUPPORTING SCHOOLS Schools are a vital location for club-delivered activities, so play a key role in our strategy. A three-year, £10.5m investment in School Sport saw over 125,000 primary school children take part in P.E. lessons funded by the Premier League last year.

Our commitment to schools helps “It was great to go back to school, drive sports participation among visiting local partner schools of the young people. We support 67 Premier Manchester United Foundation.” League and Football League clubs to deliver this across England and Wales. #SchoolsUnited The Premier League also provides competitive opportunities, with 4,333 schools taking part in major national competitions we organise and fund. , Manchester United Following club qualifying tournaments involving 12,144 pupils, the final of this year’s Premier League Schools Tournament culminated in a unique UNITED FOR COMMUNITIES opportunity to play in the final at Manchester United is a great Captain Wayne Rooney led his team Tottenham Hotspur’s . example of a club delivering mates as they split into small groups Manchester City’s City in the through a range of hubs in local to visit ten of the Foundation’s Community girls’ team qualified as communities. partner schools at locations across part of a celebration of International CITY IN THE COMMUNITY Their first-team players took part Greater Manchester. At each venue Women’s Day. More than 300 aspiring in activities with local schools the players got involved in activities footballers from 29 local secondary this season, for an event dedicated showcasing the Foundation’s core schools took part in the event hosted “Manchester City are very passionate about creating solid pathways to celebrating the work of the delivery, including sports coaching, at City Football Academy. for girls to get into football and to have positive role models like Manchester United Foundation. leadership workshops and even language lessons. our women’s team at the City Football Academy is a real boost for participants. Being able to show young women that there are opportunities for them to be involved in football both on and off the pitch is really important across the board at City.”

Hannah Steele, City in the Community Women and Girls Co-ordinator

Manchester City Chris Smalling and players in the Premier Michael Carrick League Schools chat with pupils Tournament Final from Manchester at White Hart Lane Enterprise Academy 30 the communities DELIVERING CHANGING PARTICIPATION LIVES AROUND Delivering first-class facilities is a key element of our strategy to get THE WORLD as many people participating in Our communities work not only HRH The Duke sport as possible. This season saw of Cambridge has a powerful impact in the UK, at a Premier Skills HOW WE DELIVER the delivery of the 525th artificial event in Shanghai it is an international success grass pitch funded by the Premier PREMIER SKILLS story too. Training community coaches League and The FA Facilities Fund. and referees to run their own football projects Since 2007 the Premier League and Kenya’s Premier Skills project our clubs have worked with the “By coaching both boys and was specially developed with the British Council and other local girls, it shows people that UK Department for International partners to deliver Premier Skills. Development (DfID) to tackle We have trained 6,300 new coaches girls can do what boys can do. violence against women and girls. and referees through the project Having male coaches talking Alongside experts on this issue, and last season we worked in about difficult issues will trainers from Aston Villa and communities as diverse as western influence other men. Victims West Bromwich Albion are Kenya, downtown Chicago and and survivors will learn teaching local coaches to run across China’s schools. football and education activities. their rights and avenues

Local men and women for moving forward.” being trained on the new Elizabeth Njeri Nyaga, Premier Skills Setting up community DfID-funded Premier football instructor, Kenya projects based on the Premier Skills project in Kenya League Kicks model Premier League trainers are working with coaches from Major League Soccer club Chicago Fire. They use young people’s passion for football to help create safer neighbourhoods by building bridges with the Chicago Police. “I grew up in Nottingham and everyone comes here to play Producing football-based materials that inspire millions their football, so for the Premier to learn and teach English League to have invested so Over 600,000 people around the world have visited a dedicated much money to redevelop it, Premier Skills English website to regenerate it and to take that offers free downloadable football-related resources to care of it as well, is huge.” learn and teach English. BBC pundit and former Premier League player Jermaine Jenas, who started his career at Nottingham Forest. The new Forest Recreation Ground pitch is the result of a £900,000 grant from the Premier League and The FA Facilities Fund, which is delivered by the Football Foundation. Funding is provided by the Premier League, The FA and Government via Sport England. 32 the communities

“B eing in the Premier League and the economic benefits ECONOMY NETS PREMIER that it brings has been key. Possible stadium purchase and expansion, continuing club growth and the city of Swansea LEAGUE BOOST being known around the world are all linked to our success on the Premier League stage.” An Ernst & Young (EY) Economic Impact Huw Jenkins, Swansea City AFC Chairman Assessment of the Premier League and our 20 clubs has reported a total tax contribution of £2.4bn to the UK Exchequer in the 2013/14 season.

PREMIER LEAGUE TAX CONTRIBUTION £2.4bn to public finances This would pay for CLUBS the salaries of 93,000 police constables (90% of all constables in England and Wales). The £2.4bn includes Solidarity payments to £891m tax directly Thethe FootballFootball LeagueLeague paid by Premier FOOTBALL EMPLOYMENT League players. Parachute payments I03,354 Premier League Clubs supported jobs SOLIDARITY also committed to adopt the Living Non-leagueNon-League supportsupport Wage for all full-time THE employees by PREMIER the start of the LEAGUE Clubs as hubs of communities 2016/17 season. Investing in facilities GROSS VALUE ADDED (GVA) COMMUNITIES £3.4bn GVA reflects the value Contribution to UK GDP AND to the economy of GOOD CAUSES Sports participation &and education education goods and services produced by a given firm or sector. International development

Local and national tourism WIDER International exports and ECONOMIC recognition BENEFITS Supported industries For the full EY report go to: www.ey.com/PremierLeagueEconomicImpact Premier League Clubs 2014/15 season

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