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ITV, Turning the Spotlight on Modernized Production. Leading British Network Uses Adobe Creative Cloud for Enterprise to Save Time and Money Behind the Camera

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ITV, Turning the Spotlight on Modernized Production. Leading British Network Uses Adobe Creative Cloud for Enterprise to Save Time and Money Behind the Camera Adobe Customer Story ITV, turning the spotlight on modernized production. Leading British network uses Adobe Creative Cloud for enterprise to save time and money behind the camera. “Adobe Creative Cloud for enterprise had all of the software and integrated features that we needed to provide users with a better experience.” Martyn Suker, Head of Production Innovation, ITV SOLUTION RESULTS Adobe Creative Cloud for enterprise 3.7% SAVINGS LEAN BUDGETS EFFICIENT INTEGRATIONS FLEXIBLE WORKFLOWS ENTERPRISE CONVENIENCE Improved ingest efficiency, Developed smooth workflows Supported creative Flexibility to scale across leading to a 3.7% savings with built-in and third-party opportunities and easy teams as needed while on the overall budget integrations collaboration with third centralizing license parties management Adobe Customer Story ITV Established in 1955 Employees: 5,217 London, United Kingdom www.itv.com CHALLENGES • Improve internal processes and simplify the production workflow Decades of experience, innovative workflows • Deploy an end-to-end solution that For more than 50 years, ITV has delivered beloved and successful programming to households throughout supports the entire production process the United Kingdom. Today, ITV is best known for its flagship serial dramas, Coronation Street and Emmerdale, • Maintain creative flexibility while both of which have been on the air for thousands of episodes and found popularity with audiences around developing a new standard solution the world. Decades of experience with the fast turnaround of these dramas has underlined the importance of efficient production and streamlined workflows. ITV is now taking this experience to the next level by finding ways to improve all digital strategies and streamline processes with its Production Modernization program. “The ultimate goal is to save time and money during production so that we can shift more value on screen,” says Martyn Suker, Head of Production Innovation for ITV. “We look at how we can optimize best practices, implement technologies, and even shift the entire production culture to achieve our goals.” Rather than just changing a few pieces of software or hardware, ITV was looking for an end-to-end solution that could track production information throughout the production lifecycle and automate tasks for better productivity. “We’ve been using Adobe apps for years, so it made sense to look at Adobe Creative Cloud for enterprise for our entire workflow,” says Suker. “Adobe Creative Cloud for enterprise had all of the software and integrated features that we needed to provide users with a better experience.” Providing a better end-to-end solution ITV’s key serial dramas, Coronation Street and Emmerdale, both need to develop hours of content every week, leading to multiple crews and short turnaround times. Adobe Story CC Plus helps production teams keep track of schedules and scripts. Adobe After Effects CC and Photoshop CC are also used regularly by designers and editors during production. “With Adobe Creative Cloud for enterprise, we can access the latest versions of the software that we’re already using and expand our workflows with additional Adobe applications,” says Suker. Adobe Customer Story “Adobe Creative Cloud not only ITV was particularly interested in working with Adobe Premiere Pro CC and Adobe Prelude CC. Premiere Pro CC supports built-in integrations, but fits smoothly into an Adobe video production workflow, especially when using Dynamic Link to share assets with After Effects, while Prelude CC streamlines ingest. also many third-party integrations that help us customize the software “Adobe Creative Cloud for enterprise not only supports built-in integrations, but also many third-party to meet our needs and enhance integrations that help us customize the software to meet our needs and enhance productivity,” says Suker. productivity.” ITV uses MioEverywhere from Nativ.tv to take the Adobe workflow to the next level with media management capabilities. Using MioEverywhere, ITV built custom panels in Prelude and Premiere Pro Martin Suker, Head of Production Innovation, that simplify asset management. ITV Testing Adobe workflows in action After seeing the potential of Creative Cloud for enterprise, ITV set up a rigorous pilot program using the SOLUTION AT A GLANCE Adobe workflow to produce a drama documentary. “There are issues with any new workflow, many of • Adobe Creative Cloud for enterprise. which you can only identify when you’re working on a real production,” says Suker. “The Adobe workflow Components used include: held up during our pilot, demonstrating both its efficiency and flexibility.” • Adobe Story CC Plus The drama documentary used as the pilot combined both dramatic reenactments and archive footage, • Adobe Premiere Pro CC resulting in a large amount of footage. Prelude CC proved to be particularly effective by enabling the • Adobe After Effects CC production staff to ingest and log footage in the same application. The time savings were so significant that ITV saved 3.7% of the entire budget. By freeing up money, the production team was able to shift • Adobe Photoshop CC funds towards hiring a well-known actor, which can help pull in a bigger audience for the show. • Adobe Prelude CC “Adobe Prelude CC helped us accomplish exactly what we wanted to see from the pilot—creating savings behind the camera that we can shift to value in front of the camera,” says Suker. “Although Adobe Creative Cloud for enterprise gives us a wide range of tools that support almost anything we need, the workflows are still flexible enough to give our production teams creative options,” says Suker. During the pilot, the producer wanted to work with a particular colorist and dubbing mixer. ITV simply exported the masters for the post-production houses, and then re-imported the files for finishing in Premiere Pro CC. Saving time and money For more information www.adobe.com/creativecloud/buy/enterprise.html Suker sees opportunities to use Creative Cloud for enterprise across the company in production and development teams. Using the Enterprise Term License Agreement, ITV has the flexibility to scale across teams as needed while centralizing license management. Adobe Systems Incorporated 345 Park Avenue Adobe, the Adobe logo, Adobe Premiere, After Effects, Creative Cloud, Photoshop, Prelude, and Story are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other San Jose, CA 95110-2704 countries. All other trademarks are the property of their respective owners. USA www.adobe.com © 2015 Adobe Systems Incorporated. All rights reserved. 7/15.
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