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Master Universitario En Dirección De Proyectos Trabajo Final De Master

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Master Universitario En Dirección De Proyectos Trabajo Final De Master Master Universitario en Dirección de Proyectos Trabajo Final de Master Título de Alineación estratégica de proyectos para potenciar la obtención de beneficios y su aplicación práctica en gestión de grandes festivales. Alumno/a Profesor/a Ponente Andrés Cano de la Fuente Miguel Angel Sanchez Araujo ACTA DE LA DEFENSA DEL TRABAJO FINAL DE MASTER Reunido el Tribunal calificador en el día de la fecha, el alumno/a Andrés Cano de la Fuente expuso su Trabajo Final de Master, que trató del siguiente tema: Alineación estratégica de proyectos para potenciar la obtención de beneficios y su aplicación práctica en gestión de grandes festivales. Acabada la exposición y contestadas por parte del alumno las objeciones formuladas por los Srs. Miembros del tribunal, éste valoró el citado trabajo con la calificación de: Barcelona, fecha PRESIDENTE DEL TRIBUNAL VOCAL DEL TRIBUNAL VOCAL DEL TRIBUNAL 2 Abstract En el siguiente proyecto “Alineación estratégica de proyectos para potenciar la obtención de los resultados en organizaciones dedicadas al desarrollo de macro festivales de música” se ha realizado un estudio del estado de la alineación de los objetivos de los proyectos con los de las propios organizaciones, sirviéndose de estudios realizados por organizaciones reconocidas como el PMI “Project Management Institute”, según los cuáles se resalta la necesidad de mejorar el procesos de alineación estratégica de los proyectos. A partir del estudio de las mejores prácticas en empresas líderes en obtención de resultados, se establece un modelo de mejores prácticas para la inclusión de los objetivos estratégicos en la finalidad del proyecto y la orientación de los beneficios para la satisfacción de las necesidades de negocio; abarcando desde el origen del proyecto hasta su finalización y transferencia. 3 Índice de contenidos Abstract...................................................................................................................................... 3 Introducción ............................................................................................................................... 8 Descripción del problema ........................................................................................................... 9 Estudio del estado actual ..........................................................................................................10 El entorno de dirección de proyectos dentro de la empresa ..................................................10 La organización..................................................................................................................10 La dirección .......................................................................................................................10 La estrategia ......................................................................................................................11 La relación entre estrategia y proyectos .............................................................................12 La PMO y EPMO ...............................................................................................................14 La estructura organizativa ..................................................................................................14 Los beneficios ....................................................................................................................15 Descripción del estado actual de la dirección de proyectos ...................................................16 Resultados recopilados sobre el fracaso y éxito de los proyectos ......................................16 Resultados recopilados sobre el nivel de madurez en la identificación de los beneficios. ..19 Estado actual de la gestión de requisitos ...........................................................................22 Descripción del estado actual de las empresas del sector .....................................................26 Estudio general del sector ..................................................................................................26 Estudio de casos de fracasos ............................................................................................29 Conclusiones del análisis del sector...................................................................................30 Conclusiones del estudio del estado actual ...........................................................................30 Propuesta para asegurar la alineación estratégica de los proyectos con la empresa ................32 Descripción general ...............................................................................................................32 Fase de inicio ........................................................................................................................34 Esquema de desarrollo durante la fase de inicio ................................................................34 Caso de negocio ................................................................................................................34 Identificación de los beneficios ...........................................................................................36 Fase de planificación .............................................................................................................40 Gestión de los requerimientos durante la planificación.......................................................40 Fase de ejecución .................................................................................................................45 Seguimiento y control de los requerimientos ......................................................................45 Realización de los beneficios .............................................................................................48 4 Fase de cierre .......................................................................................................................50 Validación del cumplimiento de los requerimientos definidos y aprendizaje. ......................50 Mantener la realización de los beneficios ...........................................................................53 Limitaciones y variantes ........................................................................................................55 Gestión del conocimiento para la madurez del gobierno de proyectos ..................................56 Nuevas habilidades y conocimientos en el director de proyectos ..........................................59 Resumen ...............................................................................................................................61 Aplicación del método a la gestión de grandes festivales ......................................................63 El caso de negocio .............................................................................................................63 La gestión de la realización de los beneficios ....................................................................64 La gestión de los requerimientos .......................................................................................67 Bibliografía ................................................................................................................................70 Documentos ..........................................................................................................................70 Otras fuentes de información .................................................................................................70 5 Índice de tablas y figuras 1.Composición de la estrategia. ................................................................................................11 2.Relación entre proyectos y estartegia. ...................................................................................12 3.Esquema detallado de la relación entre los diferentes niveles de la organización ..................13 4. Métricas de desempeño de los proyectos. Extracto de “The Pulse of the profession - PMI 2016 Aumento de las tasas de éxito”. ................................................................................................16 5. Clasificación de los proyectos. Extracto de “The Pulse of the profession - PMI 2016 Aumento de las tasas de éxito”. ...............................................................................................................17 6. Motivos de fracaso de los proyectos. Extracto de “The Pulse of the profession - PMI 2016 Aumento de las tasas de éxito”. ................................................................................................18 7. Extracto de “The Pulse of the profession - PMI 2016 Aumento de las tasas de éxito”. ..........18 8. Estartegia, beneficios y objetivos. .........................................................................................19 9. Frecuencia con la que se identifican los beneficios antes del proyecto. Extracto de “The Pulse of the profession - PMI 2016 Identifique los beneficios para impulsar los resultados de negocio”. .................................................................................................................................................20 10. Actividades para la identificación de beneficios. Extracto de “The Pulse of the profession - PMI 2016 Identifique los beneficios para impulsar los resultados de negocio”. .........................20 11.Extracto de “The Pulse of the profession - PMI 2016 Identifique los beneficios para impulsar los resultados de negocio”. .......................................................................................................21
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