Solving data storage and management challenges Fluid Data Solutions

Presenter Name: Guiu Ocon Padros Storage Efficiency through Fluid Data Solutions

Robin Kuepers Enterprise Marketing Director Western European Region

2 Confidential Dell in the Datacenter ‚better together‛

Server

Cloud Storage

Better Services Together Management

Software Networking

3 Confidential Global Enterprise Marketing Dell’s approach to acquisitions both extends our core business and to solve your pain points

Strategic

Large Synergistic Platform Innovative adjacencies

Acquisition types

Synergistic CUSTOMERS & PARTNERS Our core adjacencies

Traditional business

PRODUCTS & SOLUTIONS Current New

4 Confidential Global Enterprise Marketing Looming Storage challenges

¿?¿?¿?¿?¿?¿?¿? Explosive Growth Rigid Architecture Storage in the Datacenter is the ‘battlefield’

Servers Storage

1. Virtualized

2. Standardized

3. Open Architecture

4. Rich Eco-system

5. ‚Commodity‛

6. Large vendor choice

7. 3rd party Management

6 Confidential Global Enterprise Marketing This is your Challenge

Create Store Secure and protect Replicate and distribute Archive

Active Static Semi-active 10% 20% 70%

and 80% of your data is unstructured

7 Confidential Global Enterprise Marketing Building a storage foundation for your enterprise

Fund future IT with Grow as your business today’s savings grows, not before

8 Confidential Global Enterprise Marketing Fluid by design

Dell’s Storage Vision

9 Confidential Global Enterprise Marketing “An innovated and unique approach to get the right information at the right time for the right cost” ¿Fluid Data?

11 Confidential Global Enterprise Marketing 1 Confidential 1 Fluid Data Solutions

Storage Eficiente The Fluid Data Architecture Delivering three key values

Maximum Data Efficiency Dynamic tiering Better together Maximising efficiency

Native Scale out designs Greater IT Agility cloud integration Innovative licensing

Consistent ownership Guaranteed Business Self protecting Resiliency experience

13 Confidential Global Enterprise Marketing Four platforms to deliver Efficiency & Agility

1 2 3 4

16 Confidential Global Enterprise Marketing Dell’s Point Products

Dell Compellent Dell EqualLogic Dell PowerVault Dell Cloud Series Series Series Storage

Multiple Hosts/Targets Multiple Hosts/Targets Single Host/Target Dell STaaS Win/Lux/Unix Win/Lux Win/Lux Services Multi-Protocol Scalable-iSCSI

17 Confidential Global Enterprise Marketing Workloads Dell’s Custom Solutions

Disaster Digital Unified Medical Recovery Forensics Clinical Archiving Archive (InSite One )

Data Video Email & File Email Warehousing Surveillance Archiving Management (MessageOne)

Dell Compellent Dell EqualLogic Dell PowerVault Dell Cloud Series Series Series Storage

Multiple Hosts/Targets Multiple Hosts/Targets Single Host/Target Dell STaaS Win/Lux/Unix Win/Lux Win/Lux Services Multi-Protocol Scalable-iSCSI

18 Confidential Global Enterprise Marketing Can Fluid help you today? Scale without a forklift upgrade

Innovative Scale-out designs Auto licensing tiering

Scale-out vs. All-inclusive & perpetual Use automation & intelligence scale-up eliminates risky data software licensing to save cost migrations

20 Confidential Global Enterprise Marketing Protected investment in SAN platform

Next..?

2004 Now Future

Fluid: no forced end of life, leverage new technologies

23 Confidential Global Enterprise Marketing Economic value delivered by Fluid Data

1. Buy less disk, deliver more capacity + performance 2. Pay as you grow, not before 3. No forced end of life 4. Never repurchase software 5. Drive down the cost of expansion 6. Optimise the price/performance of drives 7. Automate online change management

24 Confidential Global Enterprise Marketing To summarize: Dell’s Fluid Data architecture (costumer in mind)

Designed with the As dynamic as your Optimise data customer in mind business everywhere

Have the right information at the right time for the right cost

25 Confidential Global Enterprise Marketing Dell in the Datacenter End-to-End Content Aware, Secure & Managed

Management (VIS / AIM)

Security (SecureWorks / SonicWALL)

Networking (Force-10 & PowerConnect)

APPS APPS APPS APPS

Server Virtualization

Services Software PE PE PE PE PE PE PE

Dedup & Compression (Ocarina)

Dell Fluid File System

Compellent EqualLogic PowerVault Cloud

26 Confidential Global Enterprise Marketing Thank you

27 Confidential