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December 2016 Performance Report

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December 2016 Performance Report Performance Report December 2016 Richard Bell, BBC iPlayer BBC Communications 07725641207 | [email protected] December 2016 summary • The festive season in December has helped BBC iPlayer have its best month ever. There were 354 million TV and radio requests for programmes on BBC iPlayer and iPlayer Radio, a record high and up +11% on December 2015. It was also the best month for requests for TV programmes, totalling 281 million across the month. • Planet Earth II continued its strong performance in December, with the final two episodes of the David Attenborough series both topping 2.2 million requests each. Episode 1 of the new three-part series Rillington Place performed well, with 1.5 million requests. The Apprentice continued its success, whilst the most requested Christmas Special in December was Outnumbered, also getting well over a million requests. • The popular Radio comedy series I'm Sorry I Haven't A Clue Series 66 Episode 5 topped the radio programme charts in December, with 216k, (plus two more episodes in the top 5). Charles Paris Mystery achieved a third place ranking, with the rest of the top 20 made up of continuing radio drama or comedy. • In December,16% of TV requests were for live TV viewing, broadly in line with other figures across the second half of 2016. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, now showing a slight female skew, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2 Index Page Content 4-5 Monthly BBC iPlayer requests by media type 6 Weekly BBC iPlayer unique browsers by media type 7-9 Weekly requests by media and device type 10 TV and radio requests - live vs catch-up 11 Notes about the data in this report 12 Top TV programmes per month 13 Top iPlayer Radio programmes per month 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer Radio by time of day 16 Profile of BBC iPlayer users 17 Glossary Slide 3 Total monthly BBC iPlayer requests across all platforms, since 2009 The festive season in December has helped BBC iPlayer have its best month ever. There were 354 million TV and radio requests for programmes on BBC iPlayer and iPlayer Radio, a record high and up +11% on December 2015. It was also the best month for requests for TV programmes, totalling 281 million across the month. Largest total monthly requests to TV requests date artificially inflated* Requests for TV programmes DATA 354 337 SOURCE Requests for radio programmes CHANGE 309 Data Measurement missing* correction* 271 217 187 259 281 253 145 202 114 174 143 62 114 86 45 78 73 69 56 44 42 28 32 16 Millions of requests per month per Millionsof requests Jul Jul Jul Jul Jul Jul Jul Jul Jun Jun Jun Jun Jun Jun Jun Jun Apr Apr Apr Apr Apr Apr Apr Apr Feb Feb Feb Feb Feb Feb Feb Feb Sep Sep Sep Sep Sep Sep Sep Oct Oct Oct Oct Oct Oct Oct Oct Mar Mar Mar Mar Mar Mar Mar Mar Nov Nov Nov Nov Nov Nov Nov Nov Aug Aug Aug Aug Aug Aug Aug Aug Dec Dec Dec Dec Dec Dec Dec Dec May May May May May May May May Sept Jan 09 Jan 10 Jan 11 Jan 12 Jan Jan-13 Jan-14 Jan-15 Jan-16 Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016 RADIO DATA MISSNG SINCE FEB 2015* * Please refer to slide 12 for guide notes on months with data caveats Slide 4 Average daily BBC iPlayer online requests Overall there was an average of 11.4m daily requests across BBC iPlayer and iPlayer Radio in December, with daily TV requests increasing on November’s figures, whilst radio requests were slightly down on November’s figures. TV requests Largest artificially average daily inflated* requests to Daily TV requests date (Oct) Daily radio requests DATA SOURCE CHANGE Measurement correction* Data 11.4 missing * 10.9 10.0 8.73 6.99 9.1 6.03 8.4 8.2 4.68 6.5 5.6 3.71 4.6 3.7 2.8 2.13 1.6 2.5 2.4 2.2 1.8 1.4 1.4 0.6 0.9 1.0 Millions of requests per day (average monthly) (average day per Millionsof requests Jul Jul Jul Jul Jul Jul Jul Jul Jun Jun Jun Jun Jun Jun Jun Jun Apr Apr Apr Apr Apr Apr Apr Apr Feb Feb Feb Feb Feb Feb Feb Feb Sep Sep Sep Sep Sep Sep Sep Oct Oct Oct Oct Oct Oct Oct Oct Mar Mar Mar Mar Mar Mar Mar Mar Nov Nov Nov Nov Nov Nov Nov Nov Aug Aug Aug Aug Aug Aug Aug Aug Dec Dec Dec Dec Dec Dec Dec Dec May May May May May May May May Sept Jan 09 Jan 10 Jan 11 Jan 12 Jan Jan-13 Jan-14 Jan-15 Jan-16 Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016 RADIO DATA MISSNG SINCE FEB 2015* * Please refer to slide 12 for guide notes Slide 5 Weekly unique browsers to BBC iPlayer As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer and iPlayer Radio. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted. In December 2016, there was an average of 19.2m unique browsers per week to BBC iPlayer (TV and BBC iPlayer Radio). 20 19.2 16.7 15 All BBC iPlayer Browsers BBC iPlayer (TV) 10 BBC iPlayer Radio Millions 5.2 5 iPlayer Radio browsers were over-counted in September ; this affects both radio and total browser numbers here. 0 Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov 14 15 16 Source – ComScore (Digital Analytix) Slide 6 TV and radio: Requests for programmes by device type TV devices are being more accurately reported since the measurement change in July 2016, and we saw a record high of 132m requests to TV devices in December. A step-change can be seen for other devices too, since the measurement change now correctly categorises devices that were previously mis-categorised or ‘unknown’. There was a record high of 354 million TV and radio requests for programmes on BBC iPlayer & iPlayer Radio in December with increases seen on TV devices(+7%) and tablets (+3%). Number of requests (millions) % of requests DATA SOURCE DATA CHANGE SOURCE TV requests ---- SOME RADIO DATA MISSING SINCE FEB 15* ---- 400 inflated CHANGE 352 351 354 SOME RADIO 334 100% 350 313 315 321 315 DATA MISSING* 308 310 310 Unknown 90% 300 309 298 84 286 290 85 85 13% 281 280 23% 16% 18% 278 61 14% 19% 23% 24% 300 275 24% 273 19% 20% 24% 26% 24% 24% 20% 34% 80% 16% 34% 32% 35% 36% 258 79 251 66 64 65 67 63 81 76 37% 26% 63 54 71 58 TV devices 70% 250 63 67 62 54 24% 62 70 66 23% 61 87 25% 100 24% 21% 56 23% 22% 21% 21% 24% 20% 19% 60% 21% 22% 20% 78 21% 21% 90 200 92 95 88 85 87 85 68 64 92 82 18% 25% 76 25% 76 24% 82 50% 24% Tablet 84 24% 68 94 24% 67 73 73 61 25% Millions 150 68 24% 43% 40% 24% 25% 57 55 24% 24% 24% 24% 24% 81 25% 25% 24% 24% 23% 23% 22% 69 24% 74 73 74 77 70 71 70 20% 78 66 67 69 100 30% 17% 65 Mobile 19% 20% 60 65 19% 70 126 19% 19% 88 105 132 20% 55 103 50 45 43 52 54 63 71 74 73 72 79 68 65 70 102 47 47 34% 31% 36 30% 29% 29% 29% 29% 29% 29% 28% 28% 28% 28% 28% 28% 28% 27% 10% 26% 24% Computer 22% 21% 21% 20% 0 19% 0% Jul Jul Jun Apr Feb Sep Oct Mar Nov Jun Apr Aug Dec Jul Feb Sep Oct May Mar Nov Aug Dec Jul May Jun Apr Feb Sep Oct Mar Nov Jun Apr Aug Dec Feb Sep Oct May Mar Nov Aug Dec May Jan-15 Jan-16 Jan-16 Notes: Jan-15 TV requests inflated Sept 15 Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016 * Please refer to slide 12 for guide notes. Slide 7 TV only: Requests for programmes by device type A step-change in device data can be seen since the measurement change in July 2016, because some devices that were previously mis-categorised or ‘unknown’ are now being labelled correctly.
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