Performance Report December 2016
Richard Bell, BBC iPlayer BBC Communications 07725641207 | Richard.Bell@bbc.co.uk December 2016 summary • The festive season in December has helped BBC iPlayer have its best month ever. There were 354 million TV and radio requests for programmes on BBC iPlayer and iPlayer Radio, a record high and up +11% on December 2015. It was also the best month for requests for TV programmes, totalling 281 million across the month.
• Planet Earth II continued its strong performance in December, with the final two episodes of the David Attenborough series both topping 2.2 million requests each. Episode 1 of the new three-part series Rillington Place performed well, with 1.5 million requests. The Apprentice continued its success, whilst the most requested Christmas Special in December was Outnumbered, also getting well over a million requests.
• The popular Radio comedy series I'm Sorry I Haven't A Clue Series 66 Episode 5 topped the radio programme charts in December, with 216k, (plus two more episodes in the top 5). Charles Paris Mystery achieved a third place ranking, with the rest of the top 20 made up of continuing radio drama or comedy.
• In December,16% of TV requests were for live TV viewing, broadly in line with other figures across the second half of 2016.
Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, now showing a slight female skew, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Slide 2 Index
Page Content 4-5 Monthly BBC iPlayer requests by media type 6 Weekly BBC iPlayer unique browsers by media type 7-9 Weekly requests by media and device type 10 TV and radio requests - live vs catch-up 11 Notes about the data in this report 12 Top TV programmes per month 13 Top iPlayer Radio programmes per month 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer Radio by time of day 16 Profile of BBC iPlayer users 17 Glossary
Slide 3 Total monthly BBC iPlayer requests across all platforms, since 2009 The festive season in December has helped BBC iPlayer have its best month ever. There were 354 million TV and radio requests for programmes on BBC iPlayer and iPlayer Radio, a record high and up +11% on December 2015. It was also the best month for
requests for TV programmes, totalling 281 million across the month. Largest total monthly requests to TV requests date artificially inflated* Requests for TV programmes DATA 354 337 SOURCE Requests for radio programmes CHANGE 309 Data Measurement missing* correction* 271
217
187 259 281 253 145 202
114 174 143
62 114 86
45 78 73 69 56 44 42 28 32
16
Millions of requests per month per of Millionsrequests
Jul Jul Jul Jul Jul Jul Jul Jul
Jun Jun Jun Jun Jun Jun Jun Jun
Apr Apr Apr Apr Apr Apr Apr Apr
Feb Feb Feb Feb Feb Feb Feb Feb
Sep Sep Sep Sep Sep Sep Sep
Oct Oct Oct Oct Oct Oct Oct Oct
Mar Mar Mar Mar Mar Mar Mar Mar
Nov Nov Nov Nov Nov Nov Nov Nov
Aug Aug Aug Aug Aug Aug Aug Aug
Dec Dec Dec Dec Dec Dec Dec Dec
May May May May May May May May
Sept
Jan 09 Jan 10 Jan 11 Jan 12 Jan
Jan-13 Jan-14 Jan-15 Jan-16
Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016 RADIO DATA MISSNG SINCE FEB 2015*
* Please refer to slide 12 for guide notes on months with data caveats Slide 4 Average daily BBC iPlayer online requests Overall there was an average of 11.4m daily requests across BBC iPlayer and iPlayer Radio in December, with daily TV requests increasing on November’s figures, whilst radio requests were slightly down on November’s figures.
TV requests Largest artificially average daily inflated* requests to
Daily TV requests date (Oct)
Daily radio requests DATA SOURCE CHANGE Measurement correction* Data 11.4 missing * 10.9 10.0
8.73
6.99 9.1 6.03 8.4 8.2 4.68 6.5
5.6 3.71 4.6 3.7 2.8 2.13 1.6 2.5 2.4 2.2 1.8 1.4 1.4
0.6 0.9 1.0
Millions of requests per day (average monthly) (average day per of Millionsrequests
Jul Jul Jul Jul Jul Jul Jul Jul
Jun Jun Jun Jun Jun Jun Jun Jun
Apr Apr Apr Apr Apr Apr Apr Apr
Feb Feb Feb Feb Feb Feb Feb Feb
Sep Sep Sep Sep Sep Sep Sep
Oct Oct Oct Oct Oct Oct Oct Oct
Mar Mar Mar Mar Mar Mar Mar Mar
Nov Nov Nov Nov Nov Nov Nov Nov
Aug Aug Aug Aug Aug Aug Aug Aug
Dec Dec Dec Dec Dec Dec Dec Dec
May May May May May May May May
Sept
Jan 09 Jan 10 Jan 11 Jan 12 Jan
Jan-13 Jan-14 Jan-15 Jan-16
Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016 RADIO DATA MISSNG SINCE FEB 2015*
* Please refer to slide 12 for guide notes Slide 5 Weekly unique browsers to BBC iPlayer
As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer and iPlayer Radio. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted. In December 2016, there was an average of 19.2m unique browsers per week to BBC iPlayer (TV and BBC iPlayer Radio).
20 19.2
16.7 15 All BBC iPlayer Browsers
BBC iPlayer (TV)
10 BBC iPlayer Radio Millions
5.2 5
iPlayer Radio browsers were over-counted in September ; this affects both radio and total browser numbers here. 0 Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov 14 15 16
Source – ComScore (Digital Analytix) Slide 6 TV and radio: Requests for programmes by device type TV devices are being more accurately reported since the measurement change in July 2016, and we saw a record high of 132m requests to TV devices in December. A step-change can be seen for other devices too, since the measurement change now correctly categorises devices that were previously mis-categorised or ‘unknown’. There was a record high of 354 million TV and radio requests for programmes on BBC iPlayer & iPlayer Radio in December with increases seen on TV devices(+7%) and tablets (+3%).
Number of requests (millions) % of requests DATA SOURCE DATA CHANGE SOURCE TV requests ---- SOME RADIO DATA MISSING SINCE FEB 15* ---- 400 inflated CHANGE 352 351 354 SOME RADIO 334 100%
350 313 315 321
315 DATA MISSING*
308
310 310
Unknown 90%
300
309 298
84 286 290 85 85 13% 281
280 23%
16% 18%
278 61 14%
19% 23% 24% 300 275 24%
273 19%
20% 24% 26% 24% 24%
20% 34%
80% 16%
34% 32%
35% 36% 258
79 251 66 64 65 67 63 81 76 37%
26%
63 54 71
58
TV devices 70%
250 63 67 62 54 24%
62 70 66 23% 61 87 25%
100
24%
21%
56 23%
22%
21% 21%
24% 20%
19%
60% 21%
22% 20%
78 21%
21%
90 200 92 95 88 85 87 85 68 64
92 82
18% 25% 76 25%
76 24%
82 50% 24%
Tablet
84 24%
68
94
24%
67
73 73
61 25% Millions 150 68
24% 43%
40%
24% 25%
57 55
24% 24% 24% 24% 24%
81
25% 25%
24% 24%
23% 23%
22% 69 24% 74 73 74 77 70 71 70 20% 78 66 67 69 100 30% 17%
65 Mobile 19% 20% 60 65 19%
70 126 19% 19% 88 105
132
20%
55 103
50 45 43 52 54 63 71 74 73 72 79 68 65 70 102
47 47 34% 31%
36 30%
29% 29% 29% 29% 29% 29%
28% 28% 28% 28% 28% 28% 28% 27%
10% 26% 24%
Computer 22%
21%
21% 20% 0 19%
0%
Jul
Jul
Jun
Apr
Feb
Sep
Oct
Mar
Nov
Jun
Apr
Aug
Dec
Jul
Feb
Sep
Oct
May
Mar
Nov
Aug
Dec
Jul
May
Jun
Apr
Feb
Sep
Oct
Mar
Nov
Jun
Apr
Aug
Dec
Feb
Sep
Oct
May
Mar
Nov
Aug
Dec
May
Jan-15 Jan-16 Jan-16 Notes: Jan-15 TV requests inflated Sept 15 Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016
* Please refer to slide 12 for guide notes. Slide 7 TV only: Requests for programmes by device type A step-change in device data can be seen since the measurement change in July 2016, because some devices that were previously mis-categorised or ‘unknown’ are now being labelled correctly.
In December, total requests for TV programmes increased by +4% compared to November. TV devices achieved the highest increase in requests compared to November’s data, up +7%
Number of requests (millions) % of requests DATA DATA TV requests SOURCE SOURCE inflated CHANGE 300 CHANGE 281 273 276 274 265 271 100% 259 255
252 253 250 244
239 237
232 90%
250
229 Unknown
226
225222 226 222
16%
18%
55 210 20% 28%
125
23% 29%
80% 29% 23%
203 19%
24%
30%
31%
31% 31% 45 200 25%
132 32% 24%
103 39% 44% 71 44% 74 45% 63 46% 73 47% 200 88 123 70% 32%
36 72 79 TV devices
70
52
43 54 105
68 102
27%
77 47 65 60% 28%
72 47 28%
25%
22%
26%
25%
22% 22%
25%
22%
150 23% 20%
57 55 22% 21%
60 55 21% 22% 56 50%
Tablet
52
55 56 53 53 19% 53 45 68
70
26%
48
68
52
44 66 Millions 49
40% 24%
26%
24%
21%
25%
100 60 57 60 24%
19%
19%
47 22%
18% 19% 48 19%
57 22%
47 48 19%
19%
20% 18% 18% 18%
46 19%
20% 35% 16% 43 42 41 43 38 Mobile 43 43 39 30% 42 38 33 16%
39 30 30 32 12% 11%
26
11%
11%
11%
27
11%
20%
50
6767 69 69 72 68 61 64 66 63 64 63 31% 50 29%
59 58 48 28%
57 57 28% 27% 55 27%
Computer 26%
26% 26% 26% 26% 26% 26%
51 25% 25% 50 25% 46 10% 25%
42 47 23%
22%
20%
18%
18%
18% 17%
0 0%
Jul
Jul
Jul
Jun
Apr
Feb
Sep
Oct
Jul
Mar
Nov
Jun
Apr Jun
Aug Apr
Dec
Feb
Sep
Feb
Sep
Oct
May
Oct
Mar
Mar
Nov
Nov
Jun
Aug Apr
Dec
Aug
Dec
Feb
Sep
May
Oct
May
Mar
Nov
Aug
Dec
May
Jan-15 Jan-16 Jan-16 Jan-15 TV requests Notes: inflated Sept 15 Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016
* Please refer to slide 12 for guide notes. Slide 8 Radio only: Requests for programmes by device type A step-change in device data can be seen since the measurement change in July 2016, because some devices that were previously mis-categorised or ‘unknown’ are now being labelled correctly. There were 73m radio requests recorded in December, with mobile maintaining its position as the largest device for radio.
DATA DATA 90 Number of requests (millions) % of requests SOURCE SOURCE CHANGE 79 79 ---- SOME RADIO DATA MISSING SINCE FEB 15 ----CHANGE 77 ---- SOME RADIO DATA MISSING SINCE FEB 15* ---- 80
73 73
100%
68 17 Unknown
65 14% 13%
90% 15%
14%
14% 16% 16% 16% 16%
70 64 16% 17%
64 17%
16% 16% 16%
62 17 16%
21%
20%
22% 21%
60 22% 23% 58 59 60 17 12% 57 57 58 56 16 80% 55 55 60 54 53 11 10 14 7 53 51 10 10
9
9%
9 TV devices 9
9 9 70%
8
10
50 7 8
7 7 9 11 38 41%
7
40% 42%
43%
36%
60% 43%
43% 72% 44%
21 45%
46%
47%
37 45%
49%
48% 48%
46% 50% 40 30 34 41% 31 27% 23 30 31 36 46% 31 Tablet 46% 30 48% 20 25 26 26 28 50% 48%
23 49% Millions 22 21 24 26 30 24 22 40%
20 Mobile
30%
33
26 25 22
24 23 23 23 23 22 23 23 23 22 23 23 22 22
21 21 21
45% 45%
20 19 20% 44%
10 20 44%
43%
42%
41% 41%
39%
39%
38%
38%
37%
37%
36%
36% 36%
35%
34%
32%
30%
29% 29% 0 Computer 10% 26%
Jul 0%
Jul
Jun
Apr
Feb
Sep
Oct
Mar
Nov
Jun
Apr
Aug
Dec
Feb
Sep
Oct
May
Mar
Nov
Aug
Dec
May
Jul
Jul
Jan-15 Jan-16
Jun
Apr
Feb
Sep
Oct
Mar
Nov
Jun
Apr
Aug
Dec
Feb
Sep
Oct
May
Mar
Nov
Aug
Dec
May
Jan-15 Jan-16 Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016
* Please refer to slide 12 for guide notes. Slide 9 * Please refer to slide refer toPlease slide 12* for notes. guide Source switched from iStats AV toAV iStats from switched Source Notes: the exception of August’s high of 28% due to the Rio Olympics content available to watch on live BBC iPlayer). In December,16% of TVrequests were for TVlive viewing, broadly in line with other figures across the second half of (w2016 showing that they make up a larger proportion of the total number of requeststo BBC iPlayer. The measurement update in July has 2016 resulted in a clear step TV and radio requests: radio TV and
Jan-15 92% 8% Feb 92% 8% Mar 91% 9% Apr 92% 8%
May 91% 9% % requests for programmes TV Jun 92% 8% Jul 91% 9% On-demand Aug 93% 7% Streamsense Sep 93% 7% Oct 92% 8% Nov 91% 9%
in Adobe DigitalAdobe in Dec 92% 8% Jan-16 92% 8% Feb 93% 7%
Mar 93% 7% DATA SOURCE CHANGE Simulcast Apr 93% 7%
Analytix May 93% 7% Jun 89% 11%
Jul 81% 19% (iStats) in July 2016 inJuly (iStats) Aug 72% 28% Sep 85% 15%
Oct 84% 16% live vs catch
Nov 83% 17% Dec 84% 16%
Slide Slide 10 -
change, with more accurate measurement of TVlive requests
Jan-15 20 80
Feb 25 75 ----
% requests for iPlayer Radio programmes - Mar 27 73 15* FEB SINCE MISSING DATA RADIO SOME
Apr 27 73 requests online up May 27 73 Jun 28 72 Jul 30 70 Aug 36 64 On-demand Sep 32 68 Oct 33 67
Nov 33 67 Dec 35 65 Jan-16 34 66 Feb 35 65
Simulcast Mar 35 65 ----
Apr 37 63 DATA SOURCE CHANGE SOURCE DATA May 36 64 Jun 35 65
Jul 31 69 Aug 40 60 Sep 33 67
Oct 31 69 Nov 29 71
ith Dec 33 67
Notes for figures in this report
Data issues to note • Figures for Virgin Cable and Sky are interim estimates for September 2016. Games console requests were undercounted in January 2016, and Android devices were undercounted from 16th to 31st March 2016. • TV requests were inflated in August and September 2015 by around 18-25%, please treat these figures with caution when looking at trends. iPlayer Radio Unique Browser figures were over counted in September 2016 as a result of inflated Android app figures. • Please refer to the BBC Internet blog for details on missing Radio requests from February 2015. • Some TV request data was not captured in March 2015 (estimated17m requests). Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about 6m requests are missing in November, across all device types. We are not including these estimates in the graphs in this report. The remainder of this report excludes data from Virgin Media cable and Sky. The data arrives later than that from other platforms and is not currently consolidated within BBC Digital Analytics systems. These notes below apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on the final page of the pack. • Prior to July 2016, requests data was measured via a BBC in-house system (BBC iStats AV). Since July 2016 the source has changed to StreamSense by Adobe Digital Analytix. Data is broadly comparable, and most step-changes are due to device categorisation correction, and a small amount of data missing from BBC iStats AV (such as live TV viewing on TV platforms, and webcasts). • Unique browser data is reported from the Adobe Digital Analytix tool. Please quote the source of request figures as “BBC Digital Analytics”. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. • Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series, and are only measured in the calendar month. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. All data is for the UK only and excludes listening outside the UK. Requests are counted for BBC iPlayer on any BBC website or application – whether on a programme, channel or station page, or on the BBC iPlayer websites or bespoke mobile or TV apps. This report does not include requests for web- only content (such as online news or sport coverage). Webcasts are only included if they have been made available through BBC iPlayer. Figures in this report include requests for programmes which are only on iPlayer, as well as for programmes previously shown on linear TV. On average this has boosted the totals by 2% since 2014.
Slide 11 BBC iPlayer - top 20 TV episodes, December 2016 (excluding Virgin Media cable and Sky)
Planet Earth II continued its strong performance in December, with the final two episodes of the David Attenborough series both topping 2.2 million requests. Episode one of the new three part series Rillington Place performed, reaching 1.5 million requests. The Apprentice continued to do well, whilst the most requested Christmas Special in December was Outnumbered, also getting well over a million requests. BBC iPlayer Top 20 TV episodes – All BBC iPlayer Top 20 TV episodes – Total requests per ep. Total requests per ep. most requested episode per series Planet Earth II Episode 6 2,240,000 Planet Earth II Episode 6 2,240,000 Planet Earth II Episode 5 2,220,000 The Apprentice Series 12 Episode 9 1,663,000 The Apprentice Series 12 Episode 9 1,663,000 Rillington Place Episode 1 1,503,000 Rillington Place Episode 1 1,503,000 EastEnders 25/12/16 1,223,000 The Apprentice Series 12 Episode 14 1,473,000 Outnumbered Christmas Special 2016 26/12/16 1,129,000 The Apprentice Series 12 Episode 10 1,471,000 Strictly Come Dancing Series 14 Episode 27 1,080,000 The Apprentice Series 12 Episode 12 1,415,000 Mrs Brown's Boys Christmas Specials 2016 Episode 1 1,066,000 Planet Earth II Episode 4 1,346,000 The Missing Series 2 Episode 8 1,005,000 EastEnders 25/12/16 1,223,000 Call the Midwife Christmas Special 2016 25/12/16 945,000 Outnumbered Christmas Special 2016 26/12/16 1,129,000 Doctor Who The Return of Doctor Mysterio 25/12/16 927,000 Strictly Come Dancing Series 14 The Final Episode 27 1,080,000 The Great British Bake Off 2016 Christmas Specials Ep 1 853,000 Mrs Brown's Boys Christmas Specials 2016 Episode 1 1,066,000 Who Do You Think You Are? Series 13 Episode 4 842,000 Rillington Place Episode 2 1,059,000 The Witness for the Prosecution Episode 1 824,000 EastEnders 26/12/16 1,016,000 Hank Zipzer Christmas Catastrophe 12/12/16 782,000 The Missing Series 2 Episode 8 1,005,000 Last Tango in Halifax Series 4 Episode 1 748,000 EastEnders 27/12/16 996,000 Match of the Day 2016/2017 03/12/16 730,000 EastEnders 02/12/16 981,000 Lawful Killing: Mark Duggan 05/12/16 712,000 Call the Midwife Christmas Special 2016 25/12/16 945,000 Six Wives with Lucy Worsley Episode 1 645,000 Doctor Who The Return of Doctor Mysterio 25/12/16 927,000 Have I Got News For You Series 52 Episode 9 618,000 EastEnders 13/12/16 922,000 Walliams & Friend Series 1 Episode 2 595,000
Please refer to slide 12 for guide notes Slide 12 BBC iPlayer Radio - top 20 radio episodes, December 2016
The popular Radio comedy series I'm Sorry I Haven't A Clue Series 66 Episode 5 topped the radio programme charts in December, with 216k, (plus two more episodes in the top 5). Charles Paris Mystery achieved a third place ranking, with the rest of the top 20 made up of continuing radio drama or comedy.
BBC iPlayer Top 20 Radio episodes – BBC iPlayer Top 20 Radio episodes – All Total requests per ep. Total requests per ep. most requested episode per series I'm Sorry I Haven't A Clue Series 66 Episode 5 216,000 I'm Sorry I Haven't A Clue Series 66 Episode 5 216,000 I'm Sorry I Haven't A Clue Series 66 Episode 4 214,000 Charles Paris Mystery Episode 1 211,000 Charles Paris Mystery Episode 1 211,000 The Now Show Series 49 Episode 5 190,000 I'm Sorry I Haven't A Clue Series 66 Episode 6 190,000 Desert Island Discs18/12/16 177,000 The Now Show Series 49 Episode 5 190,000 The Archers 25/12/16 168,000 Desert Island Discs18/12/16 177,000 5 live Sport 5 live Rugby England v Australia 03/12/16 161,000 The Now Show Series 49 Episode 6 173,000 Test Match Special India v England - Day 1 08/12/16 153,000 The Archers 25/12/16 168,000 The Archers 19/12/16 153,000 The Now Show Series 49 Episode 7 167,000 Dead Ringers Series 17 Episode 1 151,000 Charles Paris Episode 2 166,000 The Archers 11/12/16 148,000 The Archers 09/12/16 165,000 5 live Sport Premier League Football 2016-17 19/12/16 119,000 The Archers 07/12/16 162,000 The Chris Evans Breakfast Show 02/12/16 105,000 5 live Sport 5 live Rugby England v Australia 03/12/16 161,000 Ken Bruce 23/12/16 101,000 The Archers 26/12/16 158,000 Clare in the Community Series 11 Episode 4 99,000 Test Match Special India v England - Day 1 08/12/16 153,000 The Archers Omnibus 18/12/16 99,000 The Archers 19/12/16 153,000 The Radio 1 Breakfast Show with Nick Grimshaw 09/12/16 86,000 The Archers 18/12/16 152,000 Stardust Part 1 17/12/16 84,000 The Archers 08/12/16 151,000 The Infinite Monkey Cage Christmas Special 27/12/16 82,000 Dead Ringers Series 17 Episode 1 151,000 Drama Stone Casualties Episode 3 82,000 The Archers 12/12/16 151,000 Cabin Pressure Series 5, part 1 Episode 1 81,000
Please refer to slide 12 for guide notes Slide 13 BBC iPlayer – use for TV online by time of day, December 2016
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
TV viewers TV peak – Internet peak – BBC iPlayer peak – 25 million BBC iPlayer TV requests 28.4 million 681,000
Internet users (any website)
Note: each line has a very different scale different very a has line each Note: peaks) (see
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources – TV from BARB December 2016, internet from Nielsen March 2012, BBC iPlayer from Streamsense Adobe Digital Analytix (iStats) December 2016- see footnotes on final page for more detail
Please refer to slide 12 for guide notes Slide 14 BBC iPlayer Radio – use for radio online by time of day, December 2016
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer Radio use. However it shows the relative usage pattern by time of day – with BBC iPlayer Radio being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio listeners BBC iPlayer Radio peak Radio peak – – 179,000 13.3 million Internet peak – BBC iPlayer Radio 28.4 million requests
Internet users (any
website)
Note: each line has a very a has line each Note: peaks) (see scale different
09:00 06:00 07:00 08:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources – radio from RAJAR Q3 2016, internet from Nielsen March 2012, BBC iPlayer from Streamsense Adobe Digital Analytix (iStats) December 2016 - see footnotes on final page for more detail
Please refer to slide 12 for guide notes Slide 15 TV & iPlayer Product: demographics of BBC iPlayer users
BBC iPlayer has become more female-skewed over time, with the largest share of audience aged 16-34.
100% 100%
18%
18%
19%
19%
21%
22%
23%
80% 80%
44%
48%
48%
49%
49%
50%
52% 55+
Women
35% 37%
60% 60% 38%
39%
40% 39% 39% 35-54
40% Men 40%
16-34
57%
52%
52%
52%
51%
50% 48%
20% 20% 46%
45%
44%
43% 40%
METHOD 39% 37% CHANGE 0% IN 2014 0% 2010 2011 2012 2013 2014 2015 2016 2010 2011 2012 2013 2014 2015 2016 Gender (latest 4 quarters) Age (latest 4 quarters) 100% 100% 18% 80% 80% 33% 36% 36% 51% 51% 52% 51% 55+ 60% 60% 37% Women 35% 34% 34% 35-54 40% Men 40% 16-34 49% 49% 48% 49% 20% 20% 45% 32% 30% 30%
0% 0% Users of BBC Home All TV viewers All Radio Users of BBC Home All TV viewers All Radio iPlayer broadband Listeners iPlayer broadband Listeners users users
Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Slide 16 Data up to Q3 2016, RAJAR Q3 16 Glossary
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website. Stream – click to play instantly; download – save to your device to play later. We report download playback, rather than downloads, where possible.
• Unique browsers – a count of browsers accessing the online BBC iPlayer service, deduplicated across a week. So, please note: if someone has a different device at work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. If a mobile phone uses an app and a browser, they are counted twice.
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer.
• Live / simulcast – streaming of live TV channels / radio stations on the service, at exactly the same time as broadcast on traditional TV / radio stations. Since May 2016, this data also includes webcasts of live events that are available through BBC iPlayer but not available on linear TV.
Extra footnotes for slides 19-20 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals
Slide 17