Global Personal Care Consumer Trends

New Product Launches for the Multi-Faceted Woman

Christophe Toumit September 2013

TM Innovation you can build on New Product Launches For the Multi--faceted Woman

is

Source: Mintel Mintel GNPD Source: applicator) brush brush powder format powder unique unique Volumizing Dry Dry Lift Volumizing

Pronto Dry Dust Dry Teasing Pronto

TM (including a (including Blandi one’s hair: one’s

Source: Mintel Mintel GNPD Source: Oscar Oscar Keratin Complex Complex Keratin Powder . .

volumize In these two examples, a two examples, these In to way additional and a new as offered

Innovation you can build on build canyou Innovation

. New Format: Volumizing Hair Volumizing Format: New New Product Launches For the Multi--faceted Woman

Source: Mintel Mintel GNPD Source:

air h only

not

another wash… in wash… - Cleansing ConditionerCleansing

Expertise

the consumer the TM Hair

regimen to regimen additional multitasking multitasking additional - Cleansing ConditionerCleansing

–

Hydracharge

from one product to another but another to productone from - to traditional product regimen product traditional to

s product faceted Product Regimen Product faceted -

EverCreme L’Oreal L’Oreal Paris EverCurl

care product and care in skin CC… cream BB, as such co conditioner, cleansing to one to of Introduction Paradigm Shift: Shift: Paradigm alternates

Innovation you can build on build canyou Innovation Multi

. . New Product Launches For the Multi--faceted Woman

to a to

System

+ Toning Device Toning + Facial

aging devices aging -

Device anti Facial Toning Toning Facial

Device Microcurrent

TM Microcurrent

Trinity Toning Toning Trinity

Egg

The Toning BMR Facial Serious Skincare

Other Similar Similar Products: Other • • • NuFACE bringing the game of game the bringing level new With more and more devices on the market, the market, the on devices more and more With is product this pushed; is efficiency of frontier

Innovation you can build on build canyou Innovation

. New Approach: Face Toning Face Approach: New New Product Launches For the Multi--faceted Woman

Source: Mintel Mintel GNPD Source: are adding are

add shine add Rare blend oil™ Rare blend

. wellness. convenience functional products products functional - control,

Ojon™ Therapy Hair Total TM trends of trends we see for oils in westernoils in for we see

hat

and help with scalp help and markets are multi are markets but repair, and nourishonly not that smooth, protect, W expect from a product a from expect Emerging Emerging consumers requirements the to complexity

. Innovation you can build on build canyou Innovation

. Oils applied to Western markets Westernto applied Oils New Product Launches For the Multi--faceted Woman

oil cleansing cleansing oil

Astringent Astringent Cleanser

Oil -

Anti tasking products, we see we products, tasking - to Clean & Care Care & to Clean Cleansing Oil Cleansing

TM

Argan Ways Uemura

Shiseido Face & Body Face &ShiseidoOil Body Cleansing , Energy Clean Gentle Oil Cleansing Joie MartinJoie

• • Products: Similar Other • Shu Oil Shampoo Cleansing more hybrid concepts, including including concepts, hybrid more care skin from derived care hair for products With the hot topic of oils and the consumerthe oils and of topic hot the With multi towards drive

Innovation you can build on build canyou Innovation

. New New New Product Launches For the Multi--faceted Woman

) Source: Mintel Mintel GNPD Source:

3, 6 and 9 6 and 3, from -

a ‘beauty ‘beauty to tilizing

from its protective its protective with this this with

fatty acids (Omega acids fatty TM

fortify fortify hair treatment u treatment hair Replenishing Hair Treatment Treatment Hair Replenishing layer 3 the natural lipid barrier of lipid barrier natural the - of omega fatty acids fatty omega of as omega as

Salon Series by Ouidad by Series Salon Omega continues to promote hot skin care ingredients ingredients care skin hot promote to continues such Borrowing ingredients Borrowing care hair care’,‘topical skin and within’, the hair and hair the surface Hybrid concept Hybrid nourishing blend restore

Innovation you can build on build canyou Innovation . Further Skin Inspiration Skin Further . New Product Launches For the Multi--faceted Woman

both in both

Source: Mintel Mintel GNPD Source:

aging -

” products ”

anti

skin. mask, offers a Shiseido offers mask, face

TM critical step in step critical Brightening Brightening Mask

that saturates skin with a generous with skin saturates that and make up in an effort to restore the restore to effort an in up make and Power Power

become a become the past 3 years, there's been an "explosion" of of "explosion" an been there's years, 3 past the

Lucent Lucent radiance enhancers/illuminating radiance

With this brightening this With treatment ingredients brightening of amount skincare young of luminosity natural It's In “

Innovation you can build on build canyou Innovation . .

. Revealing Radiant Skin Radiant Revealing Shiseido White New Product Launches For the Multi--faceted Woman

hair,

protection technology to technology treated treated -

color

Care Shampoo In Smooth Frizz Condition Frizz Condition

- - Volume

Anti TM

Texture Texture Evolved Color Color Evolved

exclusively for color for exclusively

: next generation formulas combine the combine formulas generation next Powderfix Instant Powderfix Leave PlushLocks SuperRich SuperRich Moisture CrazySmooth FiberBlast

. . . . . ColorProof latest innovations in ingredient ingredient in innovations latest in standard a new create and care Designed these

Innovation you can build on build canyou Innovation

. Color Care to a Whole New Level New Whole a to Care Color

Source: Mintel GNPD Mintel Source:

New Product Launches For the Multi--faceted Woman

Source: Mintel Mintel GNPD Source:

. It is all about is It .

protection from from protection

or , pollution:

TM aggressors such as pollution, pollution, as such aggressors stress hether it’s preparation against against preparation it’s hether Sunscreen Lotion W Difference Skin Difference Day Serum Day Balancing All All Amore Amore Pacific Balancing Balancing Arden Elizabeth Visible

UVA/UVB rays and rays UVA/UVB products. products. environmental sleep, of lack Anticipation: the new care newthe Anticipation: two in these illustrated as prevention

. . Innovation you can build on build canyou Innovation

. Skin Balancing Skin New Product Launches For the Multi--faceted Woman

Source: Mintel Mintel GNPD Source:

- anti

Serum

the subtle the invasive invasive which very which - future Aging - a major trend a major on n ™ Volumizing ™ Volumizing are that that

fear factor, fear TM Intensité

volume by visibly plumping visibly by volume is said to address said to is

lines, nasal labial creases and labial creasesnasal lines, solutions RÉVIVE serum

the media buzz around surgery around buzz media the

ll his

crow’s feet. crow’s T facial of loss puppet much plays in favor of favor in plays much aging bright a have to seem and A a exacerbates

Innovation you can build on build canyou Innovation .

. Next Step in Anti in Step Next