TRUSTED. VALUED. ESSENTIAL. 2021

For 18 years, PBS is #1 in public trust.

PBS 76%

Courts of Law 71%

Video Streaming Services 70%

Commercial Cable TV 68%

Commercial Broadcast TV 64%

Newspaper Publishing Companies 61% What is Federal Government 40% your level of PBS ranked trust with each Congress 37% most trusted of the following Social Media 35% organizations? news and public Graph indicates “agree strongly” and “agree somewhat.” affairs network.

PBS provides high value for tax dollars.

77% Country’s Military Defense

73% Overseeing Safety of Food and Drugs Rate the value of these 69% PBS taxpayer-funded 61% Social Security

services provided 60% Agricultural Subsidies by the Federal Government. 59% Highways, Roads and Bridges 52% Environmental Protection

51% Federal Aid to College Students Graph indicates “excellent” and “good.”

Believe PBS % % % % is in touch with 74 70 74 71 today’s culture. Believe PBS content Believe PBS does Believe PBS appeals to people a good job of features a of different ethnic representing diverse range backgrounds. people of color of people. in its content.

Marketing & Research Resources, Inc. (M&RR) fielded 23 questions via an online survey during the window of January 4-13, 2021. The survey was conducted among a sample of 1,035 adults ages 18+, 502 men, 532 women, and 1 respondent preferred to self-identify. The results are weighted to be nationally representative of the US adult population. Results presented throughout are for all respondents, unless otherwise noted. TRUSTED. VALUED. ESSENTIAL. 2021

Parents say PBS KIDS Helps prepare children for success in school.

6% PBS KIDS % Disney Junior Which network 6% Disney Channel best prepares % Nick Jr. children for success in % Universal Kids school? 66% Nickelodeon % Cartoon Network

Graph indicates “agree strongly” and “agree somewhat.”

PBS KIDS rates Most educational media brand. 6% Disney+ 61% PBS KIDS 6% Disney Channel 5% Netflix PBS KIDS is a Which trusted and safe network 5% Nickelodeon source for kids to do you believe % is the most 5% Nick Jr. of parents watch television educational for and play digital 4% Disney Junior agree children? T R E games and apps. 4% YouTube Kids F US A 2% Universal Kids TED S 2% Cartoon Network

PBS stations reach PBS stations reach PBS KIDS averages more children, and more Hispanic, Black, 13.6 million monthly more moms of Asian American, users and 359 million young children, in and Native American monthly streams low-income homes children ages 2-8 than than any children’s any of the children’s across PBS digital TV network. TV networks. platforms.

(Source: Nielsen NPOWER, 9/23/2019 - 9/20/2020, (Source: Nielsen NPOWER, 9/23/2019 - 9/20/2020, L+7 (Source: Google Analytics Oct ‘19 - Sep ’20) L+7 M-Su 6A-6A TP reach, 50% unif., 1+min., K2-11 M-Su 6A-6A TP reach, K2-8, 50% unif., 1+min., K2-8 His- in HH w/Inc <$25K, LOH18-49 in HH w/Inc<25K, panic, Black, Asian/Pacific Islander, American/Alaskan PBS stations, children’s cable networks.) Native. All PBS Stations, children’s cable TV networks.)

Marketing & Research Resources, Inc. (M&RR) fielded 23 questions via an online survey during the window of January 4-13, 2021. The survey was conducted among a sample of 1,035 adults ages 18+, 502 men, 532 women, and 1 respondent preferred to self-identify. The results are weighted to be nationally representative of the US adult population. Results presented throughout are for all respondents, unless otherwise noted.