The State of Health Care and Life Sciences for SAP Customers:
A Recap of our Research
March 25, 2021 About ASUG Research
The ASUG research team uses quantitative and qualitative research methods to capture a unique view of what the largest group of SAP users in North America is thinking, doing, and planning for their road maps.
Examples of Topics We Cover
cloud strategies emerging SAP S/4HANA industry tech technologies myths and ROI trends
2 © 2021 ASUG Health Care and Life Sciences Insights for 2021
1 Key Trends and Pressures for SAP Health Care and Life Sciences Customers
2 The Secrets Behind Satisfaction for SAP Health Care and Life Sciences Customers
3 What Does it All Mean?
3 © 2021 ASUG Key Trends and Pressures for SAP Health Care and Life Sciences Customers
4 © 2021 ASUG What’s on the Minds of SAP Health Care Customers
Customer Trends
COVID-19 and Cost management Implementing digital telehealth technologies
Source: ASUG State of the Industry research (September 2020; n=52) Size of icon indicates amount trend was noted by respondents
5 © 2021 ASUG What’s on the Minds of SAP Life Sciences Customers
Customer Trends*
Incorporating artificial Increasing costs of drugs/quality Advancements in genetics intelligence/digital control technologies
Source: ASUG State of the Industry research (September 2020; n=21) Size of icon indicates amount trend was noted by respondents *Use caution due to small sample size 6 © 2021 ASUG Pain Points for SAP Health Care and Life Sciences Customers
Pressures They’re Feeling
Adequate Building up and maintaining Finding funding needed to staffing/ensuring staff cybersecurity keep resources up-to-date is up to date on new technology
Source: ASUG State of the Industry research (September 2020; n=73) Size of icon indicates amount trend was noted by respondents
7 © 2021 ASUG Dashboards and Chat Bots Are On Their Road Map
81% 76% of participants in the of participants in the life health care industry sciences industry expect expect data conversational user analytics/dashboards to interfaces/chat bots to impact their jobs impact their jobs*
Source: ASUG State of the Industry research (Health Care, September 2020; n=52) (Life Sciences, September 2020; n=21) *Use caution due to small sample size
8 © 2021 ASUG Customer Experience is a Critical Factor
36% 50% of participants overall are of participants overall note currently using Qualtrics intelligence on customer needs and demands as a critical factor relating to their job
Source: ASUG State of the Industry research (September 2020; n=73)
9 © 2021 ASUG Most Relevant Topics in the Next Year
Health Care Life Sciences*
#1 Strengthening security #1 Managing the supply chain
#2 Empowering the #2 Developing cloud strategies workforce with technology
#3 Maintaining data compliance with regulations, standards, or requirements
Source: ASUG State of the Industry research (Health Care, September 2020; n=52) (Life Sciences, September 2020; n=21) *Use caution due to small sample size
10 © 2021 ASUG Cloud Strategy Development
We have a cloud We have a cloud strategy We do not have a cloud We do not have a cloud strategy in place. in place, but we are in strategy in place yet but strategy in place and the early stages. are exploring it. are not exploring it.
Health Care 52% 31% 15% 2%
Life Sciences* 33% 33% 33% 0%
Source: ASUG State of the Industry research (Health Care, September 2020; n=52) (Life Sciences, September 2020; n=21) *Use caution due to small sample size
11 © 2021 ASUG A Look at Mobile Technology
We use it across our We use it in the field. We do not use it today We do not use mobile entire organization. but are planning to technology. implement it. Health Care 58% 35% 6% 2%
Life Sciences* 52% 14% 29% 5%
Source: ASUG State of the Industry research (Health Care, September 2020; n=52) (Life Sciences, September 2020; n=21) *Use caution due to small sample size
12 © 2021 ASUG Key Products Used by SAP Health Care and Life Sciences Customers
52% 50% 44% 38% 38% 37% 35% 33% 31%
SAP Integrated SAP Data SAP SAP ERP Central SAP Qualtrics SAP Ariba SAP Fieldglass SAP Fiori Business Planning Warehousing BusinessObjects BI Component (SAP SuccessFactors (SAP IBP) Platform ECC)
Source: ASUG State of the Industry research (September 2020; n=52)
13 © 2021 ASUG Key Products Used by SAP Life Sciences Customers*
52% 52% 48% 43% 38% 33% 33% 33%
SAP Integrated SAP Data SAP Fiori SAP SuccessFactors SAP ERP Central SAP Ariba SAP Fieldglass Qualtrics Business Planning Warehousing Component (SAP (SAP IBP) ECC)
Source: ASUG State of the Industry research (September 2020; n=21) *Use caution due to small sample size
14 © 2021 ASUG SAP S/4HANA and COVID-19
% Currently using % Considering SAP S/4HANA using
Health Care 29% 21% 41% of participants overall note their SAP S/4HANA plans have Life Sciences* 14% 33% been delayed due to the COVID-19 pandemic
Source: ASUG State of the Industry research (Health Care, September 2020; n=52) (Life Sciences, September 2020; n=21) *Use caution due to small sample size
15 © 2021 ASUG Where Health Care and Life Sciences Customers Need the Most Help
32% 23% 21% Integrating current Exploring new technologies products
Source: ASUG State of the Industry research (September 2020; n=73)
16 © 2021 ASUG The Secrets Behind Satisfaction for SAP Health Care and Life Sciences Customers
17 © 2021 ASUG What’s Top-of-Mind and What Drives Satisfaction Behind the Scenes
Critical Factors Hidden Motivators Minimum Expectations
Intelligence on customer needs and Data compliance with regulations Product research and development demands Environmental, safety, and Access to data/data ownership sustainability issues Workforce safety/protection procedures
Source: ASUG State of the Industry research (September 2020; n=73)
18 © 2021 ASUG A Breakdown of Segments That Participated
Health Care Hospital and health care Medical practices Mental health care 87% 21% 17%
Life Sciences*
Pharmaceuticals Medical devices Drug development 95% 76% 76%
Source: ASUG State of the Industry research (Health Care, September 2020; n=52) (Life Sciences, September 2020; n=21) *Use caution due to small sample size
19 © 2021 ASUG What Does it All Mean?
20 © 2021 ASUG What Does it All Mean?
Uncovering COVID-19 impacts and incorporating digital technologies
Leverage AI solutions, automation, and rely on enhanced data analytics to upgrade and digitize processes Solve challenges related to finding and retaining necessary skill sets, staying abreast of new technologies, and maintaining cybersecurity concerns, all while managing the funding needed
Cloud solutions and mobile technologies
Source: ASUG State of the Industry research (September 2020; n=73)
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