Brand Guidelines December 2015 Derry City and Strabane District Council 2 Brand Guidelines

Contents

Our brand 3 Visual identity 7 Design examples 25

Strategic priorities and organisation 4 Logo landscape 8 Corporate stationery 26 Culture and values 5 Logo portrait 9 Press ad 27 Behaviours 6 Landscape logo variations 10 Recruitment ad 28 Portrait logo variations 11 Livery 29 Clearance area 12 Signage external/internal 30 Prohibited logo usage 13 Uniforms 31 Colour palette 14 Staff passes 32 Colour picking 15 Service specific 33 Typography 16 Exhibition and pop-up stands 34 Tone of voice 17 Brochure examples 35 Graphic device 18 Outdoor advertising 36 Photography 20 Website 38 Partner/Funder 24 Web advertising 39 Social media 40 Derry City and Strabane District Council 3 Brand Guidelines

Our brand Derry City and Strabane District Council 4 Brand Guidelines

Strategic – Economic regeneration priorities and – Environmental regeneration organisation – Social regeneration – Business & culture directorate – Environment & regeneration directorate – Health & community directorate Derry City andand StrabaneStrabane District District Council Council 5 Brand Guidelines

Culture – ‘One council approach’ and values – Outcome and delivery focussed – Proud, confident, ambitious, empowered – Embracing change and opportunities – Creative and imaginative – Flexible, adaptable, cross organisational – Outward looking, open, honest, transparent, listening Derry City andand StrabaneStrabane District District Council Council 6 Brand Guidelines

Behaviours – Adaptive and responsive – Together and in partnership – Open and transparent – Value for money – Respect and dignity – Energy and enthusiasm – Evaluated and celebrated Derry City and Strabane District Council 7 Brand Guidelines

Visual identity Derry City and Strabane District Council 8 Brand Guidelines

Logo landscape A new modern logo has been created for Derry City and Strabane District Council.

The ‘DS’ icon from the logo is made up of two core elements. A ‘D’ for Derry and a flowing ‘S’ for Strabane. When paired together the two letters create a visual representation of the River Foyle that links both regions.

The new logo highlights the coming together of two distinct regions in a representative and balanced approach.

All proportions of the logo are fixed and should not be altered. It must always be reproduced using the original digital master artwork and must not be modified in any way. Please do not scan or try to recreate the logo under any circumstances. Derry City and Strabane District Council 9 Brand Guidelines

Logo portrait The logo can also be used in portrait format for certain applications. Colour and monotone variations are also available.

Landscape logo Colour variations The logo can be applied to coloured backgrounds from the approved colour palette later in this document.

The logo itself can be a solid colour from White on colour the same palette as well as using a mix of colour logo and grey text.

When placing a colour logo onto a coloured/photographic background, colours must compliment each other and above all else legibility is key.

The primary colour logo should be used where possible. There is a greyscale version for use when colour printing is not available.

There are also mono black and mono white Greyscale Mono black Mono white reversal logos. These allow the logo to work on both light and dark backgrounds. Derry City and Strabane District Council 11 Brand Guidelines

Portrait logo Colour White on colour Mono white variations The logo can be applied to coloured backgrounds from the approved colour palette later in this document.

The logo itself can be a solid colour from the same palette as well as using a mix of colour logo and grey text.

When placing a colour logo onto a coloured/photographic background, colours must compliment each other Greyscale and above all else legibility is key.

The primary colour logo should be used where possible. There is a greyscale version for use when colour printing is not available.

There are also mono black and mono white reversal logos. These allow the logo to work on both light and dark backgrounds.

Mono black Derry City and Strabane District Council 12 Brand Guidelines

Clearance area The Derry City and Strabane District Council logo should always be surrounded by a minimum area of space. The clearance area for the logo is based on the space between the first two languages as shown. This is to ensure that the logo is not encroached upon or interfered with by headlines, text or other visual elements.

The minimum size the logo can be used at for legibility reasons is shown here for both print and screen on both landscape and portrait orientations. There is no set maximum size.

Landscape Portrait

Minimum size for print Minimum size for screen Minimum size for print Minimum size for screen

– –

30 160 mm pixels – – – –

30mm 160 pixels

– – Derry City and Strabane District Council 13 Brand Guidelines

Prohibited logo 01. 02. 03. usage All elements of the Derry City and Strabane District Council logo are fixed and should not be altered in any way. The logo must always be reproduced using the original digital master artwork and must not be modified in any way. 04. 05. 06.

Here are some examples of things that you should NEVER do:

01. Stretch the logo 02. Squash the logo 03. Rotate the logo 04. Make the icon larger 05. Change alignment of the typography 06. Place languages above the icon 07. Place languages on the wrong 07. 08. 09. side of the icon 08. Change the scale of icon and typography 09. Place the logo in a box 10. Use drop shadow on the logo

10. Derry City and Strabane District Council 14 Brand Guidelines

Colour palette Primary Colour Our colour palette is made up of a primary corporate colour, along with 7461U a range of other colours all with contrast tones. 539U The palette contains muted, subtle tones to convey trust and heritage; as well as vibrant and energetic colours to convey energy and diversity. Secondary Colour The overall visual system is strong enough to bring consistency without relying on one primary corporate colour. The new identity allows the 5493U 5125U 381U 1795U colour to change depending on the type of communication. 5463U 5185U 378U Black 5U CMYK, RGB, hex values and Pantone colours have been specified for each colour – we recommend using uncoated paper when printing.

167U 4515U 129U 241U

4625U Black 4U 1545U 5185U Derry City and Strabane District Council 15 Brand Guidelines

Colour picking If a piece of communication is not for corporate purposes or does not need to follow the colour palette, the colours used for the logo and graphic elements can be selected from a specific tone within the photography.

Where possible, try and select a strong accent colour. The chosen colour may need to be exaggerated to increase legibility.

Here are some illustrations of choosing colour from within an image. Derry City and Strabane District Council 16 Brand Guidelines

Typography Headlines – Gotham Bold, -40 kerning Our brand typeface is Gotham. This should be used throughout all of our communications. Size hierarchy is important when setting Gotham bold type. In general, the headline message should always be the largest. The sub-headers should be slightly smaller and the body copy should always be the smallest type on the page. The minimum point size for Gotham body copy is 10pt. lowercase for Call to action should never be larger than a sub-heading. Leading headlines As a general rule the leading should be set the same as the text point size. For example if the text is ‘40pt’ the leading should also Sub headlines – Gotham book, -40 kerning Body copy – Gotham Book, -15 kerning be ‘40pt’. Vita et esectoribus pera quas res dolupta Kerning Gotham book quosseq uosande voluptiatius doluptae maxim ut ra alibusae volenti orpogm erum laboribum When kerning Gotham headlines/sub eribusa rionem solora audam repellatium. headlines/call to action should be set lowercase at ‘-40’ and body copy set at ‘-15’. for sub-headlines Essequi ssimuscimil inum iurehenimi sam quatiur ma tnttnm voluptaecto te aut lacest.

Call to action – Gotham book, -25 kerning derrystrabane.com Derry City and Strabane District Council 17 Brand Guidelines

Adaptive & responsive In a world of communications dominated by social Tone of voice media speed of response is vital and may require When writing about or with the voice of a tone that is informal and human. Derry City and Strabane District Council it is vital to keep the audience in mind. A public audience will respond positively to a tone that is informative and informal, Together & in partnership We want our audiences to feel that we are working whereas material composed for more formal in partnership so we may need to dial up warmth situations may require a tone that is more and togetherness. direct, authoritative or technical. However, our core brand behaviours are a good place to start when considering which tone of voice is appropriate. Open & transparent It is important that people feel that we are not Value for money shrouded in mystery or jargon so we must speak in a voice that is clear and plain-speaking.

Respect & dignity We live in a multi-cultural society embracing a wide range of people with different backgrounds, beliefs and incomes so our tone should always be respectful and positive.

Energy & enthusiasm From time to time we may want to inspire people to greater energy, enthusiasm and civic pride so we should not be afraid to speak in a voice that is passionate and imaginative.

Evaluated & celebrated We should be confident in the efficiency, effectiveness and success of our efforts in which case our tone can be confident and assured. Derry City and Strabane District Council 18 Brand Guidelines

Graphic device 1. 3. A graphic device has been developed to help with layout and bring a degree of flexibility when working with images and photography. +

The graphic device uses the ‘DS’ icon from the Derry City and Strabane District Council logo. The graphic shapes are created by taking sections of this and playing with scale. These shapes can be used as graphic patterns or as a way of housing images or to create space for content. 2. Here is an example of how we have created various versions of the graphic device using a range of colours from the approved palette. Shadow can be added for some extra depth as shown.

01. Divide ‘DS’ icon and use two complimentary colours 02. Choose a section from each

03. Overlap these sections to create 1. Shapes from logo identity a unique layout that helps with 2. Crop elements to give unique shapes you specific content 3. Bring shapes together to create spaces to contain information Derry City and Strabane District Council 19 Brand Guidelines

Graphic device Here are some examples of the graphic device in use. The examples show how the shapes can be used to house imagery and as flat graphic shapes. Derry City and Strabane District Council 20 Brand Guidelines

Photography Derry City and Strabane District Council is inspired by the community that make it up. We are proud of our people and feature them in our photography whenever possible. When choosing photography consider the following:

Do – Commission photography where possible – Look at things from an alternative angle – Include negative space where possible – Make it relevant to your message – Feature real people doing real things

Don’t – Use photography that looks staged – Try and say everything in one image – Use stock images Derry City and Strabane District Council 21 Brand Guidelines

Photography — tourism Keywords: Culture, heritage, vibrancy.

Show the regions biggest attractions from historical sites to shopping hotspots. Feature the landscape where appropriate with the River Foyle connecting Derry and Strabane a very important aspect.

Avoid stereotypical shots with groups or individuals posing for the camera. Keep it natural and eye-catching. Use unusual angles. Capture people in action, enjoying themselves, smiling and interacting. Tell a story in a picture.

Here are some examples of photography showcasing tourism in Derry City and Strabane District Council. Derry City and Strabane District Council 22 Brand Guidelines

Photography — events Keywords: Energy, contemporary, progressive.

Try to feature a wide range of events that the region has to offer. Everything from live music and theatre to Hallowe’en and the arts.

Here are some examples of photography showcasing events in Derry City and Strabane District Council. Derry City and Strabane District Council 23 Brand Guidelines

Photography — corporate Keywords: Connected, community, forward thinking.

Feature some of the business success stories who will sell the region on behalf of the council. They will inspire other businesses and invite government investment.

Try to give an overview of the region by using aerial shots where appropriate.

Keep it natural and eye-catching. Use unusual angles. Capture people in action, enjoying themselves, smiling and interacting. Tell a story in a picture.

Here are some examples of photography showing how a corporate publication can be handled for Derry City and Strabane District Council. Derry City and Strabane District Council 24 Brand Guidelines

Partner/Funder 01. 02. 03. The simple rule for application is that the Derry City and Strabane District Council logo and the co-brand partner logo should be aligned either horizontally or vertically. Department of Management and Leadership Class of 2014 Prize Evening We want to welcome back our past and present students from the class of 2014, to congratulate you all and celebrate your success. We hope you enjoy your evening. There are three ways in which co-branding Awards can work with Derry City and Strabane BSc (Hons) Management and Leadership Peak Discovery Leader of Tomorrow Shelley Wilson Development Award Nazeeta Ahmed District Council. Grafton Recruitment Project Prize BSc (Hons) Human Resource Management Bruce Cooper Memorial Prize Sinead Loughran Capita Achievement Award Eimear McGoran

Open to all undergraduate students who The Dean’s List Award Craig Faulkner, Adam Kennedy, Joanne Mallon, achieve over 70% in their first year of Andrew Neil, Shannon O’Neill, Shannon Stanfield 01. Derry City and Strabane District Council studies MSc Human Resource Management Labour Relations Agency Sheelagh Kennedy Dissertation Prize

takes the lead. The partner logo should MBA The CBI Prize Philip Keers The James Leckey Award Philip Keers MBA Association of Ireland Cara McAleer support it. Award D InstituteR of Director’s PrizeA Cara FMcAleer, Gareth McConomy,T Helen McKeever, Patrick Holmes, David Law

MSc Management/Sports The Course Director’s Prize Simon Turner Management Ulster Sports Academy Ambassador Stephanie Jameson 02. Both logos take equal prominence and Award MSc Business Improvement Management Development Services Andy Rebbeck Prize Translink Business Process Aine McGreeghan therefore are the same size. Improvement Award

MSc Management and Corporate The Deloitte Award Ciara Culleton Governance First Trust Cup Genevieve Keane 03. Derry City and Strabane District Council takes the lead. A range of partner logos should support it. Derry City and Strabane District Council 25 Brand Guidelines

Design examples Derry City and Strabane District Council 26 Brand Guidelines

Corporate Stationary

Corporate stationery Corporate stationery should be set using the Gotham typeface. The Derry City and Strabane District Council logo and addresses must be in their fixed position at all times.

25 September Business cards should contain the 244 Newtownards Road contacts’s name, position, address, mobile, Belfast telephone and email as well as the council County Down web address – www.derrystrabane.com BT4 7HJ

Logo and address must be in their fixed Dear Sir/Madam, Derry Strabane +44 (0) 2871 253 253 position at all times. [email protected] www.derrystrabane.com Lorem ipsum dolor sit amet, consectetuer adipiscing elit.98 Aenean Strand Rcomodooad lig eget47 D edolor.rry R oad Derry Strabane Derry City & Strabane District Council Aenan massa. Cum sociis natoque penatibus et magnisB T48dis parturient 7NN montes,B Tnascetur82 8DY ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, semiumat. @dcsdcouncil Nulla consequat massa quis enim. Donec pede justo, fringilla aliquet vulputate eget arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend enim. Aliquam lorem ante dapibus in viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nis etiam rhoncus. Aenean vulputate Linda Williams eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend enim. Aliquam lorem Head of Cultre ante dapibus in viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Business & Culture Directorate Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Development Directorate Derry City Council, 98 Strand Road, Derry, N.Ireland BT48 7NN Maecenas tempus, tellus eget condimentum rhoncus sem quam semper libero M: +44 (0) 0771 2390 039 sit amet adipiscing sem neque sed ipsum. Nam quam nunc blandit vel luctus pulvinar, T: +44 (0)28 7136 5151 Ext 6943 E: [email protected]

hendrerit id, lorem. Maecenas nec odio tincidunt tempus. Donec vitae sapien ut libero www.derrystrabane.com venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh.

Regards, Davis Smith

Derry Strabane +44 (0) 2871 253 253 [email protected] www.derrystrabane.com 98 Strand Road 47 Derry Road Derry Strabane Derry City & Strabane District Council BT48 7NN BT82 8DY @dcsdcouncil Derry City and Strabane District Council 27 Brand Guidelines

Press ad Press ads should ideally feature photography to draw attention. The graphic device can be used to create areas for copy. Taste The headline message should be engaging Festival to capture attention. When colour is used 01 Jan – 14 Jan it should also be bright and eye catching. The An Grianan Hotel 01 Jan —14 Jan 2016, 10pm When using the logo on photography always ensure that there is sufficient Lineup negative space for the logo to sit on. Kenneth Crawford Paul Jack Also ensure you are using the reversal M&D Karaoke Eat Out Food Festival logo that is most appropriate for the Trevor Loughrey Millennium Forum Strabane 01 Jan —14 Jan 2016, 10pm 01 Jan —14 Jan 2016, 10pm photograph’s background colour. Squealing Pigs And much more... Come to a fantastic night of entertainment every Come to a fantastic night of entertainment every weekend at An Grianan Hotel with live music in the weekend at An Grianan Hotel with live music in the As always, legibility is key. Fort Bar & Lounge. With a dierent act performing Fort Bar & Lounge. With a dierent act performing each week from the best talent in the area Always each week from the best talent in the area Always a great live performance with a warm and friendly a great live performance with a warm and friendly Live Music ambiance for your valued Saturday night. ambiance for your valued Saturday night. Millennium Forum 01 Jan —14 Jan 2016, 10pm Saturday Market Taste Sensation Ebrington Guildhall Square Come to a fantastic night of entertainment every 14 Jan 2016, 10pm 01 Jan —14 Jan 2016, 10pm weekend at An Grianan Hotel with live music in the Fort Bar & Lounge. With a dierent act performing Come to a fantastic night of entertainment every Come to a fantastic night of entertainment every each week from the best talent in the area Always weekend at An Grianan Hotel with live music in the weekend at An Grianan Hotel with live music in the a great live performance with a warm and friendly Fort Bar & Lounge. With a dierent act performing Fort Bar & Lounge. With a dierent act performing each week from the best talent in the area Always each week from the best talent in the area Always ambiance for your valued Saturday night. a great live performance with a warm and friendly a great live performance with a warm and friendly ambiance for your valued Saturday night. ambiance for your valued Saturday night. For further info visit www.derrystrabane.com For further info visit www.derrystrabane.com Derry City and Strabane District Council 28 Brand Guidelines

Recruitment ad The Local Government (Miscellaneous Provisions) Recruitment advertising should make use (Northern Ireland) Order 1985 of all available space, however the logo Article 3 and Schedule 1 should live at the top of the ad and be within clearance area guidelines. The Local Government (Miscellaneous Provisions) (Northern Ireland) Order 1985 Article 3 and Schedule 1 Lorem ipsum dolor sit amet, Nullam dictum felis eu pede mollis consectetuer adipiscing elit. Aenean pretium. Integer tincidunt. Cras commodo ligula eget dolor. Aenean dapibus. Vivamus elementum semper massa. Cum sociis natoque penatibus et nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, Lorem ipsum dolor sit amet, magnis dis parturient montes, nascetur consequat vitae, eleifend ac, enim. consectetuer adipiscing elit. Aenean ridiculus mus. Donec quam felis, Aliquam lorem ante, dapibus in, viverra commodo ligula eget dolor. Aenean ultricies nec, pellentesque eu, pretium quis, feugiat a, tellus. Phasellus viverra massa. Cum sociis natoque penatibus et quis, sem. Nulla consequat massa quis nulla ut metus varius laoreet. magnis dis parturient montes, nascetur enim. Donec pede justo, fringilla vel, Quisque rutrum. ridiculus mus. Donec quam felis, aliquet nec, vulputate eget, arcu. In ultricies nec, pellentesque eu, pretium enim justo, rhoncus ut, imperdiet a, Aenean imperdiet. Etiam ultricies quis, sem. Nulla consequat massa quis venenatis vitae, justo. nisi vel augue. Curabitur ullamcorper enim. Donec pede justo, fringilla vel, ultricies nisi. Nam eget dui. Etiam aliquet nec, vulputate eget, arcu. In Nullam dictum felis eu pede mollis rhoncus. Maecenas tempus, tellus eget enim justo, rhoncus ut, imperdiet a, pretium. Integer tincidunt. Cras condimentum rhoncus, sem quam venenatis vitae, justo. Enean leo ligula, dapibus. Vivamus elementum semper semper libero, sit amet adipiscing sem porttitor eu conseqr. nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, Aenean imperdiet. Etiam ultricies consequat vitae, eleifend ac, enim. lorem. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper Aliquam lorem ante, dapibus in, viverra Maecenas nec odio et ante tincidunt ultricies nisi. Nam eget dui. Etiam quis, feugiat a, tellus. Phasellus viverra tempus. Donec vitae sapien ut libero rhoncus. Maecenas tempus, tellus eget nulla ut metus varius laoreet. venenatis faucibus. Nullam quis ante. condimentum rhoncus, sem quam Quisque rutrum. Etiam sit amet orci eget eros faucibus semper libero, sit amet adipiscing sem tincidunt. Duis leo. Sed fringilla mauris neque sed ipsum. Nam quam nunc, Aenean imperdiet. Etiam ultricies sit amet nibh. Donec sodales sagittis blandit vel, luctus pulvinar, hendrerit nisi vel augue. Curabitur ullamcorper magna el tonunt. id, lorem. Maecenas nec odio et ante ultricies nisi. Nam eget dui. Etiam tincidunt tempus. Donec vitae sapien rhoncus. Maecenas tempus, tellus eget ut libero venenatis faucibus. Nullam condimentum rhoncus, sem quam Dated this 22nd day of July 2015. quis ante. Etiam sit amet orci eget eros semper libero, sit amet adipiscing sem faucibus tincidunt. Duis leo. Sed fringilla neque sed ipsum. Nam quam nunc, SIGNED John Kerr mauris sit amet nibh. Donec sodales blandit vel, luctus pulvinar, hendrerit (APPLICANT) sagittis magna. id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien Dated this 22nd day of July 2015. ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros www.derrystrabane.com SIGNED John Kerr faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. John Kelpie MEng., CEng., MIStructE., MIEI www.derrystrabane.com Chief Executive Lorem ipsum dolor sit amet, Derry City and Strabane District Council John Kelpie MEng., CEng., MIStructE., MIEI consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean Chief Executive massa. Cum sociis natoque penatibus et Derry Strabane Derry City and Strabane District Council magnis dis parturient montes, nascetur C/o Council C/o Council ridiculus musenim. Donec pede justo, 98 Strand Road 47 Derry Road Derry Strabane fringilla vel, aliquet nec, vulputat Derry Strabane C/o Council C/o Council imperdiet a, venenatis vitae, justo. BT48 7NN BT82 8DY

98 Strand Road 47 Derry Road Derry Strabane BT48 7NN BT82 8DY Derry City and Strabane District Council 29 Brand Guidelines

Livery Guidance has been provided to show how vinyl graphics are applied to vehicle livery. Where possible, graphics should be applied to both sides, front and back of the vehicle.

Ensure the web address is applied to both sides and back of the vehicle.

Think before you70% bin it. Derry City and Strabane District Council 30 Brand Guidelines

Signage external/internal This example of totem signage shows how it should be made clear and legible; and of a reasonable height to draw attention. In this example the ‘DS’ icon has been punched through the totem. Derry City and Strabane District Council 31 Brand Guidelines

Uniforms The logo should always appear on the left breast of any clothing. No other branding should appear on the clothing.

All logos should be embroidered, transfers or badges are not recommended.

All clothing should be made available in white and another appropriate colour from the approved palette. Derry City and Strabane District Council 32 Brand Guidelines

Staff passes Staff passes should ideally match the colour of the staff uniforms. They must contain the employee name, position and validation expiry date. The graphic device can be used to create an engaging layout.

Olivia Pierce Peter Ja ckson Account Manager Executive Ocer Derry City and Strabane District Council 33 Brand Guidelines

Service specific Waste Example of a cover and inside spread of an Service Guide A4 Waste Service Guide publication as well Bin Making it easier for you to recycle Collection as a wrong item tag and an A4 guide to Additional bags or side waste cannot be collected during wheeled bin collections as these pose an unacceptable health and recycling sticker. safety risk to operatives.

Additional recyclables can be disposed of at any of Council’s seven Recycling Centres.

Bins are collected on an alternative week Departments are not colour specific, Environmental Awards system with grey bins collected one week and blue the next. Householders are requested however appropriate colour considerations • Winner of City Category for Ulster in to ensure that the correct materials are Bloom 2008, 2009, 2010 and 2011 deposited in each bin and that bins are set out for collection as per the agreed • Winner of the Small City / Large Town collection schedule. should be made using the palette and Award of Britain in Bloom 2011 and Environmental Quality Award for Small Services www.derrystrabane.com/refusecollection colour picking. City / Large Town Silver Gilt Award • Provided on a scheduled basis using Wheeled bins, provided they are used in • Team Challenge Gold Medal in the a fleet of specialist vehicles and 145 accordance with manufacturer’s guidelines, Garden Show Ireland Competition 2011 personnel should have a life span of seven to ten • Refuse Collection Services provided years. The Council will only replace a These awards consider a full range of Monday to Friday bin if it has been damaged during refuse environmental indicators including • Street Cleansing Services operate 7 days collection operations. It is the home owner’s recycling rates, community engagement, a week 365 days a year responsibility to replace the bin in all street cleansing standards, environmental other circumstances. campaigns and floral displays. Statistics Council wish to thank all those in the community, voluntary and business • Council presently recycles 33% of all sectorsfor their input and support household waste reflected in the huge improvements • Continually meets annual landfill diversion A Guide to Using made to the physical environment over targets recent years. • Cleanliness Performance Indicator of 88% for 2011 i.e. 88% of streets surveyed Guide to Bin Collection Arrangements Your Bins Recycling achieved an acceptable level of cleanliness What’s inside? - source Keep Northern Ireland Beautiful Borough Cleansing Survey. 1. Wheel your bin to the edge of the kerb or 3. Ensure the bin is not overloaded with the lid and Waste 2015 • Environmental awards the agreed collection point no later than completely closed. Bins not presented in the 7.30 am on your collection day – bins not correct manner will not be emptied as they • Bin Collection We are making it easier for you to recycle. out at this time may not be collected. pose a health and safety risk to operatives. • Frequently asked questions More items can now go into your blue bin. 2. Position the bin convenient to where the 4. Please return your bin to your property as • Blue bin contents refuse vehicle usually stops, with the soon as possible following collection. • Food waste recycling handles facing the road. Mixed glass can now go into the blue bin. Lids • Home composting can be left on. Broken bottles and jars are also • Household recycling centres accepted. 2 Service Information – Waste Services 028 7137 4107 www.derrystrabane.com/recycle 3 Mixed glass Plastic bottles Your new Find out more online at www.derrystrabane.com/recycle food waste collection service Plastic Tins, cans* We are making changes to food containers* & aerosols the way your food waste is collected we will be introducing a new weekly food waste collection. Food waste caddies should be set out for collectionon Paper Juice cartons* same day as your wheeled bin. & cardboard (Tetrapak) Collection Wheel your bin to the edge of the kerb or the agreed collection point no later than Small electrical Household 7.30 am on your collection day appliances batteries & textiles* – bins not out at this time may not be collected. Sorry Enquiries * To be emptied and rinsed For any waste or recycling ** Give charity shops or clothing banks ﬁrst queries or to book a free choice of textiles bulky waste collection We are unable to collect your food waste because it call (028) 71374107. contains material which cannot be treated in the food

Blue bins CANNOT take waste process. Please see overleaf for materials we can

• Plastic raw meat trays • Tissues and cannot take and remove the incorrect materials. (trays that have held raw • T.V.s, microwaves, Reduce your We will collect your food waste as normal next week. chicken, raw beef, computer monitors waste by saying raw pork or raw ﬁsh) • Pyrex no thank you to • Shredded paper • General rubbish • Plastic windows from • Bags or food waste plastic bags when envelopes • Continental Quilts you go shopping! • Nappies

Thank you for recycling Derry City and Strabane District Council 34 Brand Guidelines

Exhibition and pop-up stands

Using a single full bleed image will give the most impact on an exhibition stand.

Chosen photography must be suitable for Culture Halloween the portrait format of the stand and must Weekend Fun tie in with the message. Arts 24 — 27 August 2015 17 — 26 October 2015 Legibility is still key, so try to keep the copy to a minimum and the headlines short Week allowing them to be as large as possible.

These stands will also work well with just 21 June — a solid background colour and the graphic 27 July 2015 device should no suitable imagery be available. For further info visit www.derrystrabane.com

www.derrystrabane.com www.derrystrabane.com Derry City and Strabane District Council 35 Brand Guidelines

Brochure examples AUTUMN WINTER 2015——— 2015/16 Brochures should ideally feature photography on the front cover to draw attention. The graphic device can be used to make the communication more Culture recognisably Derry City and Strabane District Council. WeekendAUTUMN WINTER 24–27 August201 52015——— 201Nov5/16 — Jan Food Festival The graphic device will help ensure that all Culture Week titles and information have space to sit and Arts & Crafts Sept—Oct Market are easily read. Music Festival Nov — Jan Culture Week Food Festival A4, DL and A5 formats are recommended. Arts & Crafts Culture Week Arts & Crafts Market Sept—Oct Market Music Festival Culture Week Arts & Crafts Market

www.derrystrabane.com www.derrystrabane.com www.derrystrabane.com www.derrystrabane.com www.derrystrabane.com

A4 DL A5 Derry City and Strabane District Council 36 Brand Guidelines

Outdoor www.derrystrabane.com advertising For outdoor advertising a single image is preferable. Use striking dynamic images to help draw attention. The image must Culture have a suitable amount of negative space for the copy to sit comfortably on. Weekend Legibility is key, therefore headlines should be short and to the point which will allow www.derrystrabane.com them to be as large as possible.

Here are some examples of 48-sheet Culture advertisements using photography, colour Weekend and the graphic device.

Music Food Festival Festival 27 June – 28 July Music Lineup Consectetur adipiscing elit. Etiam ut cursus nibh. Fusce convallis et ipsum Hozier vitae tincidunt. Proin ornare nunc at The kooks dolor malesuada,Food et laoreet ex molestie. In nec ornare metus, sed ornare justo. The Drums Plus More Festival derrystrabane.com Guest Appearance 27 June – 28 July Paul Rankin / Tom Kerridge / Simon Fuller derrystrabane.com FestivalHugh Fearnley/ Anthony Worrall Thomspon

Lineup Consectetur adipiscing elit. Etiam ut cursus nibh. Fusce convallis et ipsum Hozier vitae tincidunt. Proin ornare nunc at The kooks dolor malesuada, et laoreet ex molestie. In nec ornare metus, sed ornare justo. The Drums Plus More derrystrabane.com

Guest Appearance

Paul Rankin / Tom Kerridge / Simon Fuller derrystrabane.com Hugh Fearnley/ Anthony Worrall Thomspon Derry City and Strabane District Council 37 Brand Guidelines

Outdoor Food advertising Festival For outdoor advertising a single image AUTUMN 2015 is preferable. Use striking dynamic images to help draw attention. The image must have a suitable amount of negative space for the copy to sit comfortably on.

Legibility is key, therefore headlines should be short and to the point which will allow Highlights them to be as large as possible. Music Festival Tom Kerridge Here are some examples of Adshel Arts & Crafts advertisements using photography, colour Market and the graphic device. Highlights Music Festival Tom Kerridge Arts & Crafts Market Restaurant The City AUTUMN 2015 for Shopping Week Fusce porta, ipsum vitae euismod commodo, Fusce porta, ipsum vitae euismod commodo, nibh nibh metus eleifend ipsum, imperdiet mollis metus eleifend ipsum, imperdiet mollis ligula leo ligula leo sit amet justo. sit amet justo.

derrystrabane.com derrystrabane.com derrystrabane.comderrycityandstrabanedistrict.com Derry City and Strabane District Council 38 Brand Guidelines

Website The Derry City and Strabane District Council logotype should always sit top left on the website or internal digital channel.

Care must be taken on the feature image to Home Your Council Services Things To Do Business Community Online Services A-Z make typography legible. Implementing the coloured graphic elements over the image is a good way to aid legibility. Get Also involved Get involved with the Digital Derry 2015 community 100% Leisure Plan Centres

Council Services

Pirate themed fun day to mark opening...

Spaced camps landing at Derry and Strabane

Team of experts working on mystery Derry City and Strabane District Council 39 Brand Guidelines

Online Ad Web advertising The most common formats are MPU, Fancy Leaderboard and Skyscaper although other formats can be used. Family Use the four or five frames to pose a question, then answer it, and have a clear call-to-action on the final frame. Fun?

Less is more: keep text concise and in plain language.

Use different font-weights to emphasise elements of the message.

Use the wider colour palette to create a bright, engaging message that stands out Arts, Crafts & from the webpage that’s hosting it. Entertainment

Culture Weekend 1–3 September 2016 Derry City and Strabane District Council 40 Brand Guidelines

Social media The avatar should contain the Derry City and Strabane District Council logo against a solid background colour for maximum impact. The colour of the avatar should Culture Weekend 1–3 September 2016 ideally complement the cover photo. The cover photo should contain eye catching imagery.

Imagery is key when creating engaging content for social media. Photography should not look staged and should feature real people in a natural context.

Graphic devices help the text stand out and complement the image.

Use brighter colours chosen from the colour palette so that your message stands out from all of the social media congestion.

Use landscape orientation where possible as this is proven to increase the number of engagements with the message. www.derrystrabane.com

derrystrabane.com

Corporate avatar Alternate avatars 41

The Derry City and Strabane District Council logo/brand must never be altered or recreated without the prior permission of Derry City and Strabane District Council.

The logo should only be reproduced from master artwork supplied specifically for this purpose by Derry City and Strabane District Council’s Marketing department.

For permission to use the Derry City and Strabane District Council brands contact the Marketing department on:

Derry City & Strabane District Council Marketing and Communications 98 Strand Road Derry BT48 7NN

Telephone: (028) 7137 6575 Email: [email protected]