KHANDELWAL COLLEGE OF MANAGEMENT STUDIES

A MARKET SURVEY REPORT On

CUSTOMER PREFERENCE AND SATISFACTION YAMAHA BIKE

SUBMITTED BY UNDER GUIDANCE MOHD ARIF 1 SHWETA SINGH CERTIFICATE

Date………………

ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible.

I have got considerable help and support in making this project report a reality from many people.

I would like to thank whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of his thought, ideas, concept and above all his modest effort. PREFACE

The project was undertaken to study the Indian

Industry in reference to know the various products and basic services provided by these Motorcycle Companies. Various theoretical and practical aspects were studied in regard to this project. The project is aimed at studying the reason why the consumer purchases any particular Bike of any particular segment and what are those attributes which attracts the consumer towards them and compel them to make their decisions. Various parameters were analyzed to know the current status of the Indian Motorcycle Industry and their various products which are offered to the customers. CONTENT

CERTIFICATE PREFACE ACKNOWLEDGEMENT CONTENTS INTRODUCTION COMPANY PROFILE KNOWLEDGE ABOUT COMPANY OBJECTIVE OF THE SURVEY RESEARCH METHODOLOGY HYPOTHESIS COLLECTION OF DATA QUESTIONNAIER DATA ANALYSIS AND INTERPRETATION FINDING AND SUGGESSION CONCLUSION BIBLIO GRAPHY APPENDIX COMPANY PROFILE OF BAJAJ AUTOMOBILE Ltd.

Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the premium segment. Its Discover DTSi is also a successful bike on Indian roads.

The Bajaj Group is one of the leading business houses of India. Its business interests span host of industries such as automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The Bajaj brand is well-known in over a dozen countries in Europe, South America, the US and Asia. The Bajaj Group comprises 27 companies and its flagship company is ranked as the world's fourth largest two- and three- wheeler manufacturer.

Bajaj Group was founded in 1926, at the height of India's movement for independence from the British. Jamnalal Bajaj, founder of the group, was a close associate of Mahatma Gandhi. Jamnalal Bajaj's close involvement in the freedom movement did not leave him with much time for his business. In 1942, his son Kamalnayan Bajaj took charge of the business. He consolidated the group and diversified into various manufacturing activities. Rahul Bajaj, the present Chairman and Managing Director of the group took reins of the business in 1965. Under his leadership the group has achieved new heights and ranks among the top 10 business houses in India. BAJAJ GROUP COMPANIES AND THEIR BUSINESS INTERESTS

Bajaj Auto Ltd:

Manufacturers of Scooters, and Three-wheeler vehicles and spare parts thereof.

Bajaj Electricals Ltd.:

Manufacturers of electric fans, highmasts, lattice closed towers and poles, etc. and marketing of electrical goods such as general lighting service lamps, special lamps, compact fluorescent lamps, fluorescent tubes, luminaries, fans and electrical & non-electrical appliances.

Mukand Ltd.:

Manufacturers of stainless, alloy and special steels including carbon and alloy steels, free cutting steels, semi-free cutting steels, leaded free cutting steels, cold heading quality steels, spring steels including vanadium steels, high carbon steels; electrode quality steels, boiler quality steels; wire rods,wires, castings, machine tools; E.O.T. and other cranes; bulk material handling equipment for steel and other industries; specialist in major turnkey projects,highway construction and international trading; real estate development. Bajaj Hindusthan Ltd.:

Manufacturers of white crystal sugar and industrial alcohol.

Maharashtra Scooters Ltd.:

Manufactures of scooters.

Bajaj Auto Finance Ltd.:

Deals in financial services including hire purchase financing & leasing.

Hercules Hoists Ltd.:

Manufacturers of 'INDEF' brand materials handling equipments such as triple spur gear chain pulley blocks, chain electric hoists, wire rope, electric hoists, travelling trolleys, EOT / HOT / stores stacker cranes, roll-out racks.

Bajaj Sevashram Pvt Ltd.:

Involved in investment activities.

Hind Lamps Ltd.:

Manufacturers of GLS, fluorescent, miniature lamps and major components such as glass shells, miniature and aluminium caps, lead glass, etc.

Bajaj Ventures Ltd.:

Involved in manufacturing and trading of power tools and manufacturing of houseware and parts thereof.

Bajaj International Pvt. Ltd.:

Exporters of electrical fans, GLS lamps, fluorescent tubes, lighting fittings, luminaries, household appliances and hoists. Hind Musafir Agency Pvt. Ltd.:

Travel Agency.

Mukand International Ltd.:

Involved in trading of metals, steels and ferro alloys.

Mukand Engineers Ltd.:

Construction, fabrication and erection of industrial and infrastructural projects and infotech business

Mukand Global Finance Ltd.:

Financial services: fund based activities - loans and investments, consumer finance, corporate finance. Fee based activities - investment banking, corporate advisory services.

Bachhraj Factories Pvt. Ltd.:

Ginning and pressing of cotton bales at Wardha.

Bajaj Consumer Care Ltd.:

Manufacturing and trading of ayurvedic medicines, hair oil, tooth powder, Shampoos, Pure coconut oil

Bajaj Auto Holdings Ltd.:

Investment Company.

Jamnalal Sons Pvt. Ltd.:

Investment and finance company. Bachhraj & Company Pvt. Ltd.:

Investment company.

Jeewan Ltd.:

Investment company.

The Hindustan Housing Co. Ltd.:

Services company

Baroda Industries Pvt Ltd.:

Investment company

Stainless India Ltd.:

Manufacturers of stainless steel billets and flats etc.

Bombay Forging Ltd.:

Manufacturers of carbon, alloy and stainless steel closed die forgings for automobile and general engineering applications

Bajaj Allianz General Insurance Company Ltd.:

General Insurance Business.

Bajaj Allianz Life Insurance Company Ltd.:

Life Insurance Business. SEGMENT AND BRANDS

Products Brands

Motor 4S 4S Champion cycles Bajaj Platina DTS Bajaj CT 100 Bajaj Platina SI

Bajaj Pulsar Bajaj Pulsar DTSi DTS FI 220

Bajaj Sonic Bajaj Wind 125 Bajaj XCD 125

Boxer Caliber Caliber115

Kawasaki Bajaj KB RTZ KB100 Eliminator

KB125

Scooters Bajaj Kristal Dtsi Bajaj Wave BRIEF DISCRIPATION OF SOME TWO WHEELERS BAJAJ AUTOMOBILE

TWO WHEELERS MOTORCYCLE Bajaj Avenger 180 CC Bajaj CT 100 99.27 CC Bajaj Discover DTSi 135 CC Bajaj Kawasaki Caliber 111.6 CC Bajaj Kawasaki Boxer 111.6 CC Bajaj KB 125 123 CC Bajaj 4S Champion 99.35 CC Bajaj Platina 99.27 CC Bajaj Pulsar DTSi  Pulsar 180 DTS-i UG 180 CC  Pulsar 150 DTS-i UG 150 CC  Pulsar 200 Cc 200 CC 220 CC  Pulsar 220 DTS-Fi Bajaj Wind 125 124.6 CC Bajaj XCD 125 CC >> SCOOTERS Bajaj Bravo 145 CC Bajaj Chetak 145.45 CC Bajaj Classic SL 145.45 CC Bajaj Legend 150 CC >> SCOOTERETTES/MOPEDS Bajaj Blade DTSi 100 CC Bajaj Cagiva CRX 145 CC Bajaj Fusion 145 CC Bajaj Kristal DTSi 100 CC Bajaj M 80 Electronic 74.08 CC Bajaj Rave 74.08 CC Bajaj Saffire 74.4 CC 100 CC Bajaj Sunny 59.86 CC Bajaj Sunny Spice 59.86 CC Bajaj Wave DTSi 109.7 CC AWAITED MODELS Sonic DTSi Motorcycle

Bajaj Scooter In order to cover other segments than motorcycles in the two-wheeler market, Bajaj has launched the Bajaj Kristal DTSi, an extremely fuel-economic scooter priced at around Rs. 40,000.

Bajaj Kristal Kristal DTSi (95 cc) The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark Ignition (DTS-i) technology and ExhausTEC technology. Bajaj Kristal DTS-i is targeted at college going girls who want good speed, comfort and fuel economy, helping them save their pocket money. At the showroom, this bike costs around Rs. 35,200 with an on-road price of around Rs. 40,000 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Bangalore the highest on-road prices for Bajaj Kristal DTSi. Bajaj Kristal DTSi scooter prices vary upon the two-wheeler dealer's location. Bajaj Platina Alloy Wheels

Platina (99.27 cc) Bajaj Platina is a leader in mileage & looks in the 100 cc class. The Bajaj Platina is resplendent in Platinum silver colour and shiny chrome graphics enhanced by a contrasting matt black silencer and graphite-tinted engine. At the showroom, this bike costs around Rs. 30,000 with an on-road price of around Rs. 35,500 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Platina. Bajaj Platina bike prices vary upon the two-wheeler dealer's location. Style and fuel economy at a bargain price. The Bajaj Platina offers features not yet found on more expensive models in the 100cc range using the 97.2cc, 8.2BHP powerplant that does duty on the CT100 the Bajaj Platina gives excellent mileage. Alloy Wheels and chrome decals make it one of the best looking 100cc motorcycles around.

Optoprism headlamp for better lighting and safety. Spring in Spring rear suspension built to handle the rough Indian roads.

Price on Road Individual : Rs. 39,500 Company : Rs. 44,350 Fuel Efficiency (Kmpl) City : 60 +/- 10% Normal : 70 +/- 10% Delivery Time 3 to 7 Days Bajaj Platina Alloy Wheels Style and fuel economy at a bargain price. The Bajaj Platina offers features not yet found on more expensive models in the 100cc range Using the 97.2cc, 8.2BHP powerplant that does duty on the CT100 the Bajaj Platina gives excellent mileage. Alloy Wheels and chrome decals make it one of the best looking 100cc motorcycles around. Optoprism headlamp for better lighting and safety. Spring in Spring rear suspension built to handle the rough Indian roads. Price on Road Individual : Rs. 40,150 Company : Rs. 45,000 Fuel Efficiency (Kmpl) City : 60 +/- 10% Normal : 70 +/- 10% Delivery Time 2 to 4 Days

Bajaj XCD 125 The Bajaj XCD DTS-Si 125 cc is easy to control, easy on the pocket, and a good choice for a 125 cc motorbike. The alloy wheel rims add flamboyance to the strong diamond frame body. The folding number plate is a cool idea and the electric start without a kick works like a charm. At the showroom, this bike costs around Rs. 41,000 with an on-road price of around Rs. 46,000 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj XCD. Bajaj XCD bike prices vary upon the two-wheeler dealer's location. Big bike features with fuel efficiency and pricing of a small bike, the Bajaj XCD 125 redefines the commuter segment.

Featuring the Digital Twin Spark - Swirl induction technology this vehicle gives class leading fuel economy.

Featuring attractive looks, digital speedometer, LED tail lamp and an optional electric start this motorcycle does not skimp on features.

Bajaj XCD 125 Big bike features with fuel efficiency and pricing of a small bike, the Bajaj XCD 125 redefines the commuter segment.

Featuring the Digital Twin Spark - Swirl induction technology this vehicle gives class leading fuel economy. Featuring attractive looks, digital speedometer, LED tail lamp and an optional electric start this motorcycle does not skimp on features.

Price on Road Individual : Rs. 50,100 Company : Rs. 56,300 Fuel Efficiency (Kmpl) City : 60 +/- 10% Normal : 70 +/- 10% Delivery Time 3 to 7 Days

Bajaj Discover 135 ES Alloy Wheels The Bajaj Discover has two variants with 110 cc and 135cc engine. Bajaj Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging from Rs. 46,000 to Rs. 55,000. Bajaj Discover variants include

Discover DTS-I 135 cc Bajaj Discover 135 cc lies in between the 125 cc and 150 cc segments with an engine displacement of 134.21 cc. The Bajaj Discover 135 cc is easy to control, easy on the pocket, and a good choice between a 125 cc and 150 cc motorbike. At the showroom, this motorbike costs around Rs. 49,000 and an on-road price of around Rs. 56,000 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Discover DTS-I 135 cc. Bajaj Discover DTS-I 135 cc bike prices vary upon the two-wheeler dealer's location.

Add some big bike muscle without breaking the bank with the Bajaj Discove 135. With over 13BHP on tap, Disc brakes and broad rubber this is a mean machine.

The bike is fully equipped with a self start, front disc brakes, six spoke alloy wheels and a tachometer Improved handling thanks to gas charged rear shock absorbers and a broad 100/90 rear tyre.

Price on Road Individual : Rs. 55,450 Company : Rs. 62,350 Fuel Efficiency (Kmpl) City : 45 +/- 10% Normal : 60 +/- 10% Delivery Time 2 to 4 Days Bajaj Discover 135 ES Alloy Wheels Add some big bike muscle without breaking the bank with the Bajaj Discove 135. With over 13BHP on tap, Disc brakes and broad rubber this is a mean machine.

The bike is fully equipped with a self start, front disc brakes, six spoke alloy wheels and a tachometer

Improved handling thanks to gas charged rear shock absorbers and a broad 100/90 rear tyre.

Price on Road Individual : Rs. 57,600 Company : Rs. 64,800 Fuel Efficiency (Kmpl) City : 45 +/- 10% Normal : 60 +/- 10% Delivery Time 2 to 4 Days

BAJAJ PULSER DTSi ( 150) Bajaj Motor Bikes An extremely popular bike on the Indian roads,the Bajaj Pulsar currently offers four varieties the Bajaj Pulsar 150 cc,the Bajaj Pulsar 180 cc,the Bajaj Pulsar 200 cc,and the Bajaj Pulsar 220cc. Bajaj Pulsar bikes range in on road prices from around Rs. 62,500 to Rs. 90,500.

Pulsar 150 cc DTS-i A combination of technology and engineering, Bajaj Pulsar 150 cc offers enhanced features like Digital Twin Ignition Technology (DTS-i) based engine, digital console, ride feel and chassis. New motorbikes in this series have a showroom price ranging from around Rs. 55,000 to Rs. 63,000 at Ahmedabad, which inclusive of all charges like insurance, octroi, RTO, etc. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Pulsar 150 cc DTS-i cc. Bajaj Pulsar 150 cc DTS-i cc bike prices vary upon the two-wheeler dealer's location.

Bajaj Auto Ltd. has launched Pulsar DTSi in its attempt to remain 'Distinctly Ahead'. The all new Pulsar DTSi is packed with the path breaking next generation technology of digital biking. Its various digital systems like capacitor discharge ignition (CDI) system, Digital console and Digital Twin Spark ignition (DTSi) provides efficient fuel combustion and better performance under all conditions. The latest DTSi engine of Bajaj Pulsar DTSi, with twin spark plugs and 8 bit microprocessor chip, generates the pulsating 18 ps of power to excite the bikers and its advanced ExhausTEC technology ensures the great performance at lower rpm.

The muscular aerodynamic shape of Pulsar DTSi and its 1350 mm of wheel base with 17" large alloy wheels give this bajaj bike a robust presence on the road. For the first time in India, Pulsar DTSi is equipped with an Oil cooler, tube less tyres and new digital console that makes the Pulsar most sporty and stylish two wheeler on Indian roads.

Launched in three variants of 200cc, 150cc and 180 cc, Pulsar DTSi has a price tag of Rs.70-75,000 (approx.) and up for sale through out the dealerships of Bajaj Auto India.

Company Name Segment USP Digital Twin Spark ignition Bajaj Auto Ltd. 150-200 CC (DTSi) Engine.

Key Features of Bajaj Pulsar DTSi  Engine Oil Cooler to control the temperature and maintain the high speed and rpm.  Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge and two Digital Trip Meters contributes to enhanced riding comfort.  Tubeless tyres for better road grip and stability.  First bike in India with large 33 mm front fork for better shock absorbing ability.  Constant velocity (CV) carburetor for high level of performance.  Split seat for better riding and sitting comfort.  The new Petrol tank flaps gives petrol tank an aerodynamic looks. Variants of Pulsar DTSi  Bajaj Pulsar 200 DTSi  Bajaj Pulsar 150 DTSi and  Bajaj Pulsar 180 DTSi. Price & Competition for Bajaj Pulsar DTSi

With its innovative and latest technology Pulsar DTSi will be a tough competition to Hero Honda CBZ Xtreme, Honda Unicorn, TVS Apache and Hero Honda Karizma. Bajaj Pulsar DTSi is under the price tag of Rs. 70-75,000.

Technical Specifications Dimensions & Weight Wheelbase (mm) 1340 Weight (kgs) 145 Kg Engine Model Designation 4-stroke, DTS-i, Oil cooled New Silencer with ExhausTEC technology now Engine response ensures improved engine torque even at varying load conditions Fuel Efficiency 50-55 kmpl Displacement (cc) 198.8 cc Transmission 05 Gears Top Speed (kmph) 135 Suspension Front Telescopic forks 135 mm stroke Triple rate spring, 5 way adjustable, gas charged Rear NitroX shock absorbers Brakes Front 260 mm hydraulically operated disc brake Rear Mechanically expanding 130 mm drum type Tyres 90/90 x 17" Tubeless tyre, shod on aluminium Front alloy wheels 120/80 x 17" Tubeless tyre, shod on aluminium Rear alloy wheels Fuel Tank 15 Lts ( 2 liters of usable reserve) Performance Max. Horsepower 18 Ps / 13.25 Kw @ 8000 rpm (ps/rpm) Max. Torque (kg m/rpm) 1.75 kgm / 17.17 Nm Bajaj Pulsar 150 ES DTSi Upgrade The Pulsar 150 in its latest avtaar sports alloy wheels, digital meters, led tail lamps and sporty side cowls along with a revised gear box and retuned engine. Power output has been upped to 13.9 BHP with torque figures also going up to 12.76 Nm 5 Speed gearbox now with the standard one down rest up pattern. Digital speedo console with dual trip meters and over rev warning. Gas charges Nitrox shock absorbers aid handling

Price on Road Individual : Rs. 67,550 Company : Rs. 76,100 Fuel Efficiency (Kmpl) City : 45 +/- 10% Normal : 55 +/- 10% Delivery Time 2 to 4 Days

Pulsar 180 cc DTS-i

Bajaj Pulsar 180 cc DTS-I is a cool, mean machine using Digital Twin Technology Ignition (DTSI-i), Twin Spark Plugs, Ignition with Digital CDI and a third generation Throttle Responsive Ignition Control System. This bike is now available at a showroom price of around Rs. 59,300 with an on road price of around Rs. 67,000 at Ahmedabad including supplementary statutory charges. Currently, Delhi has the lowest, and Bangalore the highest on-road prices for Bajaj Pulsar 150 cc. Bajaj Pulsar 180 cc bike prices vary upon the two-wheeler dealer's location. Bajaj Pulsar 200 DTSi Bajaj Pulsar 200cc DTS-i has a dash of style, speed and technology. Having an international sports bike look, Bajaj Pulsar DTS-I has a split seat and several parameter indicators (oil/fuel/temperature etc), Nitro shockers, a third generation Throttle Responsive Ignition Control System and chiseled rear looks. The Pulsar 200cc DTS-i is mean machine to ideally take on a long winding road. New bikes in this series have a showroom price ranging from around Rs. 68,000 to Rs. 74,500, which inclusive of all charges like insurance, octroi, RTO, etc. Currently, Delhi has the lowest, and Bangalore the highest on- road prices for Bajaj Pulsar 150 cc. Bajaj Pulsar 180 cc bike prices vary upon the two-wheeler dealer's location.

Powered by the smoothest engine of the Bajaj Pulsar range with perhaps the most attractive looks in the Pulsar range this performance motorcycle never fails to impress. Delivering almost 20 BHP the engine delivers great performance without seeming stressed. Gas filled shock absorbers and broad tubeless tyres and a well sorted chassis make for excellent handling. Price on Road Individual : Rs. 81,050 Company : Rs. 90,850 Fuel Efficiency (Kmpl) City : 30 +/- 10% Normal : 40 +/- 10% Delivery Time 7 to 15 Days

Bajaj Pulsar 220cc

After launching the Pulsar 200cc now Bajaj manufactures have launched Pulsar 220cc, the definitely male among the Indian bikes. The new Pulsar DTS-Fi (Digital Twin Spark-Fuel injected) is the first bike from Bajaj Auto with the powerful combination of twin spark plugs and fuel-injection technology and is an ultimate machine for the performance motorcycle enthusiast. The latest offering has set new benchmarks in technology, performance, and styling to address the needs of a growing segment of pro-bikers. The 200cc Pulsar is said to be the best looking and handling of the Pulsar Family. However, people have yet to see whether they will age as easily as its predecessors will. Bajaj’s Pulsar DTS-Fi 220cc motorcycle priced at around Rs 85,000.

The Design

On the flip side, the attractive fairing-mounted mirrors reflect little other than the rider’s elbows. The backlit switchgear feels perfect to the touch and is totally contact-free, also featuring self-cancelling turn indicators. Grips and brake and clutch levers are adequate. Look ma, no bulbs! Only amber-coloured LEDs are used for the instruments, dominated by a large analogue rev counter.

A contact-free digital speedometer drive displays precise speeds in a digital read- out. An engine-redline flasher strobes out its communication when the bike is over-revved; the same light doubles up as a low-fuel warning icon. Bajaj has persevered with the same tank on the 220, adding embossed decals and a tank pad. The stepped seats are adequately padded for both rider and pillion and ends in a smart two-piece grab bar. Angular side panels and a smooth tail fairing add panache, as do strips of nifty LED brake warning lights

Engine and power train

The 220cc oil cooled, Digital Twin Spark Fuel Injection (DTS FI) engine produces an awesome power of 20PS at 8500rpm (though not comparable, pulsar 220cc is more powerful than thunderbird) and an incredible torque of 19.12Nm at 6500rpm. Bajaj’s well-proven exhaust TEC (to beef up low-down power) features in pulsar 220cc too. Pulsar 220cc features the standard five-speed gearbox with one down and four up pattern. Oil cooler placed just below the fuel tank helps in further cooling of engine lubricant and keep this high performance engine cool.

A six-speed gearbox like other international bikes could have been better. Thanks to the fuel injection for the gentle release of power, this enables smoother acceleration, also minimal power loss while shifting gears. Pulsar DTS-Fi can reach 60kph in 4.4 seconds and can past 110kph in 18.8sec. Pulsar 220cc can reach a top speed of 131kph. Not alone this top speed is impressive; you can easily maintain the pulsar 220cc in 100 -115kph. Though the fuel efficiency/mileage depends on riding behaviour you can expect anything more than 35kpl from pulsar 220cc DTS FI. Bajaj is offering impeccable warranty for its pulsar 220cc - the DTS FI engine has been given 5yrs warranty in addition to the 2yrs or 30000km vehicle warranty.

Ride and handling

The wheelbase has been lengthened to 1,350 mm from 1,330 of the older Pulsar, along with a new swing arm. Pulsar 220cc DTS-Fi uses telescopic forks at the front and Gas-charged twin shocks are used at the rear. A twin-member tubular frame and an elliptical swing arm mounted on needle roller bearings. This combination gives a good blend of stiffness and flick ability for the bike though pulsar 220 weighs 150kg. MRF tubeless tyres —90/90 x 17 inches at the front and 120/80 x 17 inches at the rear provide good support and traction control for pulsar 220cc DTS Fi. This high performance bike is the India’s first bike to have a rear disc brake although this will help for the effective control; safety in Indian conditions is yet to be seemed. The tyres of the new DTS-Fi are tubeless and hence offer an exciting riding experience. The 55-watt projector low-beam headlamp offers a decent view of the road ahead. The fully digital dash is easy to read and difficult to mistake. The distinctive tail lamps of the Pulsar DTS-Fi add a bit of dash. Overall, the body of the motorcycle still looks like the Pulsar family, but with sharper edges. The front faring is the difference - It is well integrated into the rest of the bodywork, and the sidelights and indicators look excellent. With a performance motorcycle, one should really not expect a high fuel efficiency/ mileage figures - still we expect the Pulsar DTS-Fi to get around 45 kilometres to a litre.

Comfort

It is comfortable all right, but there is a hitch. The fixed fairing comes back a bit too much and unless you are sitting so that the tailbone is touching the seat step, your knees will be rubbing on the fairing. That is a bit uncomfortable. I guess when you are riding it in jeans; it would grip the tank quite hard before hitting the brakes hard. In riding pants, the armour has that privilege of being very intimate with the fairing end. Shorties - I’m guessing 5′5″ and below will not notice this.

For the manufacturers, especially rivals, it would signal the opening of a new market at the very top of the pecking order. A market all of us enthusiasts are milling about in, but the shelves have been empty so far. The Pulsar 220 might actually cause competing products to fill the shops. We already know that TVS is working on an Apache 180. A successful P220 might even prod Hero Honda (or Honda, or both) to upgrade, re-arm or replace the Karizma with something more serious. It might actually engineer separate market spaces for enthusiast-centric product strategy, which so far, does not exist. For us, it would be the beginning of an era of machines and we have been forced to only dream about so far. Special features

In addition to the features mentioned in design section, both these bikes have special features, which increases their practicality. Pulsar 200cc also leaves its drive chain exposed with O’ ring sealed, which is pre-lubricated to help it stay reliable inspite of running open without protection is one such example. Similar to its sibling Pulsar 220cc-soon to be launched, the pulsar 200cc bike throws away the kick lever and makes you to crank the engine only with your thumb unlike the Karizma, which offers both self, and Kick mechanism for cranking. Both these bikes use best instruments and unheard features in any Indian bike. Both Pulsar 200cc and the new Karizma have Digital odo Meter, Digital Fuel Gauge and Digital Trip Meter. Pulsar 200cc features a digital console, which uses only LEDs and intelligently varies its amber backlight intensity for viewing in either day or night.

Road test

When we road tested the bike, we find that it is no less impressive in the flesh. We are not sure that making all Pulsars look so similar is such a great idea, but the 220 does have presence. The 220cc motor is good for 20.5 bhp – it destroys all previous 0-100 kph and top speed times for bikes. But making a bigger motor go faster is easy. What is great is the 220’s dynamic ability. Despite being a fair bit longer than the smaller Pulsars, the 220 is very quick and confident in corners, and most bikes in India would find it hard to keep up. That it rides very well over broken roads and brakes with great composure is a bonus. What we are saying is that overall – product, packaging and pricing – Bajaj have more or less hit the nail square on the head. I would not be surprised at all, if there are not enough 220s to go around. Rs 90,000 have a way of disappearing when broken up into EMIs. Hot in 220cc pulsar

In 220cc Pulsar the most important feature of all is the fuel injection mechanism, which is responsible for the quick throttle and the linear power curve. The Bajaj Pulsar DTS-Fi is the first Indian motorcycle with an oil-cooled engine. Together, they make for a potent combination. The Hero Honda Karizma as well as the Pulsar DTS-Fi weigh 150 kgs, and the extra 3 bhp of the DTS-Fi as well as the power delivery characteristics make this an easy Karizma-beater.

Technical Specification

Dimension & weight Overall height 750 mm Overall length 2035 mm Overall Width 1165 mm Wheelbase 1350 mm Ground Clearance 165 mm Kerb weight 150 Kg Fuel 15 Liters Tank Capacity Engine Type Fuel Injection, Oil Cooled Stroke (2/4) 4 - Stroke No. of cylinders - Bore x stroke - Displacement 220 cc Electrical 12V DC Transmission No. of Gears 5 Speed constant mesh Clutch - Performance Maximum Power 20 PS (14.76 KW) @ 8500 rpm Max. Torque 19.12 Nm @ 6500 rpm Start Self Start Suspensions Front Telescopic Forks 130 mm stroke Rear NitroX gas assisted Hydrolic shock Absorbers. Brakes Front 260 mm disc Rear 230 mm disc Tyres Front 90/90 x 17” Tubeless tyre Rear 120/80 x 17” Tubeless tyre

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OBJECTIVES

 To appraise the present scenario of the Indian Motor Bike industry.

 To study the reason why the consumer purchases any particular Bike of any particular segment?

 To find what are those attributes which attracts the consumer towards them and compel them to make their decisions?

 To study the relation of the consumer with their companies.

 To know the level of the awareness about the product among the customers.

 To determine the level of awareness of people about the various services offered by the company.

 To know the interest level of the consumer’s who are willing to get associated with the company.

 To study the consumer perception regarding the quality of services offered by the company towards their prospective clients.

RESEARCH METHADOLGY

 OBJECTIVES:

 To appraise the present scenario of the Indian Motor Bike Industry.  To identify the key factors of consumer satisfaction in this industry.  To have a comparative analysis of the customer satisfaction level for the various Bike Companies.

 RESEARCH DESIGN:

Research design is a research plan which requires that :  What data are to be collected ?  What research techniques and instruments are to be used ?  How a sample is to be selected ? and  How information is to be collected from this sample ?

A research design specifies the methods and procedures for conducting a particular study. Broadly speaking, research design can be grouped into three categories-exploratory research, descriptive research and casual research.  RESEARCH INSTRUMENT

Exploratory research is used in this project report in order to understand the perceptions of different consumers towards bike industry, and their behavior pattern by studying their different demographics ( such as – age, occupational, income level etc.). This is the most popular type of research technique, generally used in survey research design and most useful in describing the characteristics of consumer behavior.

The methods used were following:  Questionnaire method  Data collection.  Direct Interaction with the users.

 QUESTIONNAIRE METHOD

This is the simplest method of collecting data. In this method a list of printed questions is placed to the people, in which questions are asked with the given objective answers, from which people have to select the best option. This is to be found that questionnaire must be interesting, objective based, unambiguous, ease to complete and generally not burdensome, just to motivate respondents to answer truthfully and completely because consumers are often unwilling to give time for responding the surveys. The format and wording of questionnaire should be simple and questions are arranged in a proper sequence so that consumers can understand it easily. The interview was conducted by filling up the questionnaire by different categories of people and they are given full liberty to fill up these questionnaire.

Therefore our questionnaire is prepared on the basis of:-

1. Open ended questions. 2. Multiple-choice questions. 3. Dichotomous questions. 4. Likert-Scale questions.

DATA COLLECTION

What is data? Data could be anything, it could be a name, and number, etc., which is meaningless. Data collected is always in raw form. It doesn’t convey any msg. because it is facts and figure.

Data collected are of two types:  PRIMARY DATA  SECONDARY DATA

PRIMARY-DATA

 Primary data is that kind of data which is collected by the investigator

himself first time for the purpose of the specific study.

 The data such collected is original in nature.  This method of collecting data is authentic.

 We can also say that the data collected by the investigator by primary

sources is called primary data.

 Now the question arise that, what are the sources of primary data.

Here we use questionnaire and personal interaction with the customers as our primary sources of data collection.

QUESTIONNAIRE:

The printed set of questions in a paper is called as questionnaire; it facilitates the consumers to answer the questions freely. These questions are based on objective answers type, in which the consumers have to select the best option as per their choice.

A questionnaire of about 18 questions was made and it was given to the customers to fill it up for our research.

PERSONAL INTERACTION:

Personal interaction means direct communication with the consumers to get some information about their needs and requirement. In this method face to face communication takes place. We also go to the market and to near people and interact with them personally, about their problem and what they actually need.

SECONDARY-DATA

 Data already collected by any person or institution is called secondary

data.

 These data are often used by the investigators and other people having its

need.

 The advantages of the secondary data can be –It is economical, both in

terms of money and time spent.

 The researcher of the report also did the same and collected secondary

data from various internet sites.

 The researcher of the report also visited various libraries for collection of

the introduction part.

 The sources of secondary data were

 Books,

 Magazines and

 Internet sites.  The secondary data could be collected from Journals, Reports, and

various publications.

DIRECT INTERACTION WITH USERS

Is one of the most popular and easy method of data collection from users. In this method the investigator directly approaches the users of the product or services. Here investigator must know the techniques, how to take out the information of their interest from the users. In this method investigator must be close to the users in order to take related information, otherwise he may not be succeed.

SAMPLE SIZE PLANNING:

Sampling is simply the process of learning about the population on the basis of sample drawn from it. It is that part of the universe {population} which is selected for the purpose of investigation. Sampling may be defined as a part of the whole {population} that represents all the features of the whole under consideration.

Sample size: 50 Approach: Convenience sampling

ANALYSIS OF QUESTIONNAIRE

1. What age group are you in? 18-25 36-45 26-35 Above 45

Age Group

7% 18% 18-266 41% 26-35 36-45 Above 45 34%

Age Group and Income Category: Majority of the customers belongs to the age group of 18-25 and fit into the income category of Rs. 20,000–50,000

2. What category of income do you fit into?

Below Rs.50,000 Rs.1,00,000-Rs.2,50,000 Rs.50,000-Rs.1,00,000 Above Rs.2,50,000.

3. Which kind or segment of motorcycle do you have? Premium / Performance Segment (150cc & above) Utility / Medium Segment (125cc-135cc) Entry / Economy Segment (100cc-110cc)

Motorcycle Segment: Majority of the customers have Entry / Economy segment motorcycles. 4. Which company’s motorcycle do you have? Hero Honda TVS Bajaj LML Yamaha Honda

Leading Company: According to the study, Hero Honda is the market leader and Bajaj is the second most preferred brand in the market. 5. What is your main purpose of using a motorcycle? Personal Status Business Leisure

Purpose of Using Bike: Most of the customers are using bikes for their personal purpose.

6. Which factor would you consider the most while buying a motorcycle? Fuel Efficiency Look & Style Image & Brand Maintenance Resale Value Availability of the product

7. What are your main preferences while buying a motorcycle? Brand Features Price Service Dealer’s Advice Promotional Schemes

Important Factor While Buying a Bike: Factor which is considered the most while buying a bike by the customer is Fuel Efficiency.

8. Which mode of payment would you prefer while buying a motorcycle? Lump-sum Installment

53% of the customers pay the lump-Sum amount of payment while buying a bike.

CONCLUSION

 There is a preference of Premium / Performance segment of bikes has been observed among the youngsters in the metros.

 There is a stiff competition for the market leader position between the two giants of the industry, i.e, Hero Honda & Bajaj. But Hero Honda is still the market leader.

 According to the study, the bike becomes the status symbol among the customers (especially among youngsters) because 24% of the customers are agreeing with the statement.

 Still fuel efficiency factor is considered the most by the customers while buying a bike. Maintenance and Look & Style factors are considered too while buying.

 According to survey, the main preference of customers while buying a bike is its features. And next preferences are Price and Services.

 Around 20% of the customers want to have some incentives with the purchase of the bike.

SUGGESTION

 All the players of this industry should work on their Brand Building Process because 70% of the customers are not brand loyal.

 Bajaj Auto should introduce new products with innovative features.

 Bajaj should more work on producing or developing fuel efficient bikes due to energy crisis in near future.

 Bajaj should launch or introduce new segment, i.e., Super-Bike segment in India because there is a great demand of this kind of bikes.

 Maintenance is still the main reason for dissatisfaction, so the Bajaj should develop those bikes which need very maintenance.

 Companies should widen their channels of distribution.

 Bajaj must emphasis more attention on their after sale services.

QUESTIONNAIRE PERSONAL DETAILS:- NAME:-…………………… AGE:-……………… ADRESS:-…………………………………………………………………… ……………………………………………………………………………….. OCCUPATION:-………………. CONTACT NO:-……………………

1. What category of income do you fit into?  Below Rs.50,000  Rs.1,00,000-Rs.2,50,000  Rs.50,000-Rs.1,00,000  Above Rs.2,50,000.

2. Which kind or segment of motorcycle do you have?  Premium / Performance Segment (150cc & above)  Utility / Medium Segment (125cc-135cc)  Entry / Economy Segment (100cc-110cc)

3. Which company’s motorcycle do you have?  Hero Honda  TVS  Bajaj  LML  Yamaha  Honda  Royal Enfield

4. What is your main purpose of using a motorcycle?  Personal  Status  Business  Leisure

5. Which factor would you consider the most while buying a motorcycle?  Fuel Efficiency  Look & Style  Image & Brand  Maintenance  Resale Value  Availability of the product

6. What are your main preferences while buying a motorcycle?  Brand  Features  Price  Service  Dealer’s Advice  Promotional Schemes

7. Which facilities would you expect while buying?  Low Price  After Sale’s Service  Incentives  Others ______

8. Which mode of payment would you prefer while buying a motorcycle?  Lump-sum  Installment 9. Do you get the spare-parts of your motorcycle easily from the market?  Yes  No

10. Are you Brand Loyal?  Yes  No

11. Would you like to buy Super-bikes in future?  Yes  No

12. Does Celebrity Endorsement of a motorcycle gives it more appeal? 1 2 3 4 5 Strongly Agree Agree Don’t Know Disagree Strongly Disagree

13. Do you think that motorcycles endorsed by celebrities are higher in quality? 1 2 3 4 5 Strongly Agree Agree Don’t Know Disagree Strongly Disagree

14. Do you intend to buy a new motorcycle within the next six months? 1 2 3 4 5 Definitely will Probably will Undecided Probably Definitely not buy not buy will buy will buy

Thank you for your time.

BIBLIOGRAPHY

I have used the following source for finding the data-

A.Research methodology - C.R. Kothari

Literature from the web site

www.google.co.in

www.bajajauto.com