KHANDELWAL COLLEGE OF MANAGEMENT STUDIES A MARKET SURVEY REPORT On CUSTOMER PREFERENCE AND SATISFACTION YAMAHA BIKE SUBMITTED BY UNDER GUIDANCE MOHD ARIF 1 SHWETA SINGH CERTIFICATE Date……………… ACKNOWLEDGEMENT I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible. I have got considerable help and support in making this project report a reality from many people. I would like to thank whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of his thought, ideas, concept and above all his modest effort. PREFACE The project was undertaken to study the Indian Motorcycle Industry in reference to know the various products and basic services provided by these Motorcycle Companies. Various theoretical and practical aspects were studied in regard to this project. The project is aimed at studying the reason why the consumer purchases any particular Bike of any particular segment and what are those attributes which attracts the consumer towards them and compel them to make their decisions. Various parameters were analyzed to know the current status of the Indian Motorcycle Industry and their various products which are offered to the customers. CONTENT CERTIFICATE PREFACE ACKNOWLEDGEMENT CONTENTS INTRODUCTION COMPANY PROFILE KNOWLEDGE ABOUT COMPANY OBJECTIVE OF THE SURVEY RESEARCH METHODOLOGY HYPOTHESIS COLLECTION OF DATA QUESTIONNAIER DATA ANALYSIS AND INTERPRETATION FINDING AND SUGGESSION CONCLUSION BIBLIO GRAPHY APPENDIX COMPANY PROFILE OF BAJAJ AUTOMOBILE Ltd. Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the premium segment. Its Discover DTSi is also a successful bike on Indian roads. The Bajaj Group is one of the leading business houses of India. Its business interests span host of industries such as automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The Bajaj brand is well-known in over a dozen countries in Europe, South America, the US and Asia. The Bajaj Group comprises 27 companies and its flagship company Bajaj Auto is ranked as the world's fourth largest two- and three- wheeler manufacturer. Bajaj Group was founded in 1926, at the height of India's movement for independence from the British. Jamnalal Bajaj, founder of the group, was a close associate of Mahatma Gandhi. Jamnalal Bajaj's close involvement in the freedom movement did not leave him with much time for his business. In 1942, his son Kamalnayan Bajaj took charge of the business. He consolidated the group and diversified into various manufacturing activities. Rahul Bajaj, the present Chairman and Managing Director of the group took reins of the business in 1965. Under his leadership the group has achieved new heights and ranks among the top 10 business houses in India. BAJAJ GROUP COMPANIES AND THEIR BUSINESS INTERESTS Bajaj Auto Ltd: Manufacturers of Scooters, Motorcycles and Three-wheeler vehicles and spare parts thereof. Bajaj Electricals Ltd.: Manufacturers of electric fans, highmasts, lattice closed towers and poles, etc. and marketing of electrical goods such as general lighting service lamps, special lamps, compact fluorescent lamps, fluorescent tubes, luminaries, fans and electrical & non-electrical appliances. Mukand Ltd.: Manufacturers of stainless, alloy and special steels including carbon and alloy steels, free cutting steels, semi-free cutting steels, leaded free cutting steels, cold heading quality steels, spring steels including vanadium steels, high carbon steels; electrode quality steels, boiler quality steels; wire rods,wires, castings, machine tools; E.O.T. and other cranes; bulk material handling equipment for steel and other industries; specialist in major turnkey projects,highway construction and international trading; real estate development. Bajaj Hindusthan Ltd.: Manufacturers of white crystal sugar and industrial alcohol. Maharashtra Scooters Ltd.: Manufactures of scooters. Bajaj Auto Finance Ltd.: Deals in financial services including hire purchase financing & leasing. Hercules Hoists Ltd.: Manufacturers of 'INDEF' brand materials handling equipments such as triple spur gear chain pulley blocks, chain electric hoists, wire rope, electric hoists, travelling trolleys, EOT / HOT / stores stacker cranes, roll-out racks. Bajaj Sevashram Pvt Ltd.: Involved in investment activities. Hind Lamps Ltd.: Manufacturers of GLS, fluorescent, miniature lamps and major components such as glass shells, miniature and aluminium caps, lead glass, etc. Bajaj Ventures Ltd.: Involved in manufacturing and trading of power tools and manufacturing of houseware and parts thereof. Bajaj International Pvt. Ltd.: Exporters of electrical fans, GLS lamps, fluorescent tubes, lighting fittings, luminaries, household appliances and hoists. Hind Musafir Agency Pvt. Ltd.: Travel Agency. Mukand International Ltd.: Involved in trading of metals, steels and ferro alloys. Mukand Engineers Ltd.: Construction, fabrication and erection of industrial and infrastructural projects and infotech business Mukand Global Finance Ltd.: Financial services: fund based activities - loans and investments, consumer finance, corporate finance. Fee based activities - investment banking, corporate advisory services. Bachhraj Factories Pvt. Ltd.: Ginning and pressing of cotton bales at Wardha. Bajaj Consumer Care Ltd.: Manufacturing and trading of ayurvedic medicines, hair oil, tooth powder, Shampoos, Pure coconut oil Bajaj Auto Holdings Ltd.: Investment Company. Jamnalal Sons Pvt. Ltd.: Investment and finance company. Bachhraj & Company Pvt. Ltd.: Investment company. Jeewan Ltd.: Investment company. The Hindustan Housing Co. Ltd.: Services company Baroda Industries Pvt Ltd.: Investment company Stainless India Ltd.: Manufacturers of stainless steel billets and flats etc. Bombay Forging Ltd.: Manufacturers of carbon, alloy and stainless steel closed die forgings for automobile and general engineering applications Bajaj Allianz General Insurance Company Ltd.: General Insurance Business. Bajaj Allianz Life Insurance Company Ltd.: Life Insurance Business. SEGMENT AND BRANDS Products Brands Motor 4S 4S Champion Bajaj Avenger cycles Bajaj Platina DTS Bajaj CT 100 Bajaj Discover Bajaj Platina SI Bajaj Pulsar BAJAJ PULSAR Bajaj Pulsar DTSi DTS FI 220 Bajaj Sonic Bajaj Wind 125 Bajaj XCD 125 Boxer Caliber Caliber115 Kawasaki Bajaj KB RTZ KB100 Eliminator KB125 Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave BRIEF DISCRIPATION OF SOME TWO WHEELERS BAJAJ AUTOMOBILE TWO WHEELERS MOTORCYCLE Bajaj Avenger 180 CC Bajaj CT 100 99.27 CC Bajaj Discover DTSi 135 CC Bajaj Kawasaki Caliber 111.6 CC Bajaj Kawasaki Boxer 111.6 CC Bajaj KB 125 123 CC Bajaj 4S Champion 99.35 CC Bajaj Platina 99.27 CC Bajaj Pulsar DTSi Pulsar 180 DTS-i UG 180 CC Pulsar 150 DTS-i UG 150 CC Pulsar 200 Cc 200 CC 220 CC Pulsar 220 DTS-Fi Bajaj Wind 125 124.6 CC Bajaj XCD 125 CC >> SCOOTERS Bajaj Bravo 145 CC Bajaj Chetak 145.45 CC Bajaj Classic SL 145.45 CC Bajaj Legend 150 CC >> SCOOTERETTES/MOPEDS Bajaj Blade DTSi 100 CC Bajaj Cagiva CRX 145 CC Bajaj Fusion 145 CC Bajaj Kristal DTSi 100 CC Bajaj M 80 Electronic 74.08 CC Bajaj Rave 74.08 CC Bajaj Saffire 74.4 CC Bajaj Spirit 100 CC Bajaj Sunny 59.86 CC Bajaj Sunny Spice 59.86 CC Bajaj Wave DTSi 109.7 CC AWAITED MODELS Sonic DTSi Motorcycle Bajaj Scooter In order to cover other segments than motorcycles in the two-wheeler market, Bajaj has launched the Bajaj Kristal DTSi, an extremely fuel-economic scooter priced at around Rs. 40,000. Bajaj Kristal Kristal DTSi (95 cc) The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark Ignition (DTS-i) technology and ExhausTEC technology. Bajaj Kristal DTS-i is targeted at college going girls who want good speed, comfort and fuel economy, helping them save their pocket money. At the showroom, this bike costs around Rs. 35,200 with an on-road price of around Rs. 40,000 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Bangalore the highest on-road prices for Bajaj Kristal DTSi. Bajaj Kristal DTSi scooter prices vary upon the two-wheeler dealer's location. Bajaj Platina Alloy Wheels Platina (99.27 cc) Bajaj Platina is a leader in mileage & looks in the 100 cc class. The Bajaj Platina is resplendent in Platinum silver colour and shiny chrome graphics enhanced by a contrasting matt black silencer and graphite-tinted engine. At the showroom, this bike costs around Rs. 30,000 with an on-road price of around Rs. 35,500 at Ahmedabad. This includes standard ancillary charges also. Currently, Delhi has the lowest, and Mumbai the highest on-road prices for Bajaj Platina. Bajaj Platina bike prices vary upon the two-wheeler dealer's location. Style and fuel economy at a bargain price. The Bajaj Platina offers features not yet found on more expensive models in the 100cc range using the 97.2cc, 8.2BHP powerplant that does duty on the CT100 the Bajaj Platina gives excellent mileage. Alloy Wheels and chrome decals make it one of the best looking 100cc motorcycles around. Optoprism headlamp for better lighting and safety. Spring in Spring rear suspension built to handle the rough Indian roads. Price on Road Individual : Rs. 39,500 Company : Rs. 44,350 Fuel