The Toyota Innova Has Been India's Favourite Mpv for 15
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SUPPLEMENT WITH OVERDRIVE FEBRUARY 2020 ISSUE - DATE OF PUBLICATION: 23RD OF EVERY PREVIOUS MONTH 1 India’s Largest Auto Media THE TOYOTA INNOVA HAS BEEN INDIA’S FAVOURITE MPV FOR 15 YEARS. IT’S NOT DIFFICULT TO SEE WHY 2 | SUPPLEMENT WITH OVERDRIVE FEBRUARY 2020 ISSUE - DATE OF PUBLICATION: 23RD OF EVERY PREVIOUS MONTH SUPPLEMENT WITH OVERDRIVE FEBRUARY 2020 ISSUE - DATE OF PUBLICATION: 23RD OF EVERY PREVIOUS MONTH | 3 TIMELESS ACHIEVEMENTS 2016 RIGHT FROM ITS DEBUT IN 2005, TOYOTA INNOVA SUCCESS STORY THE INNOVA HAS BEEN SETTING 2010 CRYSTA LAUNCHED THE INNOVA’S SUCCESS HAS MADE IT SYNONYMOUS WITH THE TOYOTA BRAND IN INDIA NEW BENCHMARKS TKM SETS IN INDIA SALES RECORD After ruling the MPV segment for over 11 Toyota Kirloskar Motor 2012 years with style, space, akichi Toyoda set down five has been an exceptionally robust and of luxury previously unseen in this records a massive 107 safety and comfort, the principles that he expected technically advanced base on which segment. The Crysta’s strong safety per cent jump in sales INNOVA PLATFORM new second generation everyone who worked Toyota has developed its other iconic proposition and extensive feature list in December. This is SALES CROSS 50 Innova Crysta redefines driven by the Innova LAKH MARK for the car company he products, like the Hilux pickup and the only add to its position as the leader ‘Power and Luxury’. Is which accounts for 77 GLOBALLY founded, to follow. One of Fortuner SUV. The Innova has further in its segment. The sales figures are completely new from the per cent of all Toyotas these asked for people to gained from Toyota’s obsessive focus on the ultimate proof of this. The Innova 2005 Toyota Motor ground up with even sold that year. make sure that they always stayed ahead quality, durability and reliability, where Crysta has been the sales leader in its TOYOTA INNOVA Corporation, Japan, more luxury features Sof the times and another one asked every step of the car’s manufacturing segment for most of its 15-year tenure. LAUNCHED IN INDIA announced that sales of and more refined and vehicles based on the them to be practical. The engineers process focusses on making sure powerful engines. Toyota Kirloskar Motor Innova’s IMV platform and designers who have worked on the only the best reaches the customers. (TKM) creates the premium crossed 50 lakh units Toyota Innova seem to have taken this The Innova has also gained from the MPV segment in India by 2008 globally, proving that the bit of advice quite seriously, considering experience that Toyota gained from the INNOVA OVER THE YEARS launching a product that Innova’s mix of style, 2017 how much of these values shine through Qualis. That car was the first premium had the best of MPV and INNOVA CROSSES luxury and robustness is ONE LAKH SALES INNOVA TOURING in their creation. MPV in India and the Innova improved sedan in one car. a global draw. SPORT LAUNCHED But then, the Innova has been no on its already strong head start. MILESTONE TKM takes the Innova to ordinary car. It’s been the best. And The Innova has been such a success The Innova quickly even higher reaches, not just for a year or two years, it’s that it is now almost synonymous with asserts itself as being NEW INNOVA the dominant force in launches the Innova been a market leader for 15 years now. the Toyota brand in India. The growth LAUNCHED Touring Sport. This When Toyota launched the Innova of the Innova has mirrored Toyota’s the Indian market. Crosses the one lakh Toyota Kirloskar Motor version is aimed at a here in February 2005, the idea was progress as a major force in the Indian sales mark on the back strengthens its position blend of dynamic to do something that had never been auto industry. Toyota is a brand known of constant upgrades as the MPV segment exterior design, sporty done before in the country. Create for its premiumness and quality, an and strong reliability. leader by launching the interiors along with an offering that would give buyers all image that the Innova has strengthened. New Innova with new superior safety and the creature comforts and luxury of In its current iteration as the and improved interior performance features. a sedan, with all the practicality and Toyota Innova Crysta, things have only and exterior luxury features to further space of an MPV. moved forward. The Innova Crysta is a enhance its appeal to The secret to this flexibility, and genuinely premium product, that aside customers. eventually success, has been the from the values already mentioned, Innova’s IMV platform. This structure also cocoons passengers in a level 2018 RECORDS HIGHEST- EVER IMV SALES The company achieves the milestone of recording the highest ever IMV sales in 2017 (73,000 units of Innova and 24,000 units of Fortuner – total IMV sales = 97,000) in India. 2020 LAUNCHES BSVI COMPLIANT INNOVA CRYSTA Strengthening its commitment to a green and sustainable environment, Toyota Kirloskar Motor opens bookings for the BSVI compliant version of its flagship MPV, Innova Crysta, in both petrol and diesel options. 4 | SUPPLEMENT WITH OVERDRIVE FEBRUARY 2020 ISSUE - DATE OF PUBLICATION: 23RD OF EVERY PREVIOUS MONTH SUPPLEMENT WITH OVERDRIVE FEBRUARY 2020 ISSUE - DATE OF PUBLICATION: 23RD OF EVERY PREVIOUS MONTH | 5 EXPERT SPEAKOVER THE LAST 15 YEARS, CRITICS HAVE SHOWERED HIGH PRAISE ON THE INNOVA 2005 the last row. Even the last bench is to perfection? The last revision to reclinable, a passenger convenience the Innova was the mild facelift PHOENIX feature never before seen in any car a couple of years ago and now it RISING! in India, leave alone any MUV. And gets a second facelift. The Innova That the Innova is a big leap there is still enough space behind has always been a comfortable forward in the Indian the last row to accommodate vehicle to travel in and has been the automotive industry would be luggage for a weekend trip. benchmark in its segment. The new an understatement. It is not only upgrade hasn’t changed the car changing the rules of engagement drastically but makes it feels fresh. but also bridging the divide The prices are not yet confirmed but between cars and MPVs and MUVs. 2006 expect a marginal increase over the All the people who were buying TOYOTA’S BRILLIANT older model. The new Innova will cars like Chevrolet Optra, Hyundai MPV INNOVA-TION be launched at the Delhi Auto Expo Elantra and the Skoda Octavia can and expect the waiting period to Jargon and terminology aside, the now rethink their priorities. Because only increase. new Toyota Innova is a vehicle suddenly along with nearly the which is so simple in its layout yet same comfort that these saloons so painstakingly crafted and put provide, the Innova gives more together that it is light years ahead space and flexibility as well. 2016 of even some premium C – and D – segment cars! TOYOTA INNOVA CRYSTA FIRST DRIVE 2005 REVIEW The Innova is by far the most 2012 CAN THE TOYOTA successful product to ever roll out INNOVA TEAR INTO TOYOTA INNOVA FIRST of Toyota India, period. It’s an MPV THE ENTRY-LEVEL DRIVE REVIEW that never had any competition. LUXURY CAR SCENE? The Innova doesn’t need an It created a segment and has Everything about the Innova has introduction. It went straight to continued to dominate it for more been planned and replanned and the top of its class when it was than a decade. From large families then some more. Very obviously launched six years ago and is still to fleet operators, the Innova has where she scores highly over any untouchable. In fact, this probably is changed the way Indians define and every car is the versatility a record of sorts – despite being on travel. The Toyota Innova Crysta of space she offers. She can seat the market, essentially unchanged, looks a lot more premium compared seven or eight very comfortably. In it still commands a waiting list! to the outgoing Innova. The styling the seven-seater option mid-row, Despite being the staple of taxi is similar to the Toyota models passengers get cushy bucket seats fleets all over the country, it still available internationally. It follows that can be adjusted laterally is very popular among private the same sharp design theme. There and are reclinable with a wide buyers. How then do you improve are large headlamps that house passageway that gives access to upon a MUV that is nearly close projector headlights. 6 | SUPPLEMENT WITH OVERDRIVE FEBRUARY 2020 ISSUE - DATE OF PUBLICATION: 23RD OF EVERY PREVIOUS MONTH SUPPLEMENT WITH OVERDRIVE FEBRUARY 2020 ISSUE - DATE OF PUBLICATION: 23RD OF EVERY PREVIOUS MONTH | 7 FOUR-PRONGED ADVANTAGE LEGENDARY THE TOYOTA INNOVA’S EXCEPTIONALLY STRONG POSITION IN THE INDIAN QUALITY MARKET CAN BE PUT DOWN TO FOUR STRONG POINTS 2 THE TOYOTA QDR PHILOSOPHY IS THE CORNERSTONE FOR EVERY TOYOTA VEHICLE, PERFORMANCE INCLUDING THE INNOVA The Toyota Innova Crysta can be had with two powerful and fuel-efficient engines, both of which meet the latest BSVI emissions well ith every step of the process, before these standards become mandatory Toyota ensures that exceeding for Indian cars. The 2.4-litre GD-diesel engine expectations of the customers is the most powerful in its class, with great low-end torque and efficiency. The 2.7-litre is its first priority. This is based TR petrol engine has a relatively low weight on a promise to the customer that reduces fuel consumption.