Tourism Marketing Toolkit

TOURISM MARKETING TOOLKIT

8 PURCHASING WHOLESALE TICKETS Wholesale tickets are purchased through a password-protected portal on the Ticketek website. To obtain a password, please contact [email protected].

1. Once you have received your password, visit http://premier.ticketek.com.au/TomRoberts

2. On the TICKETS tab select the customer’s desired date from the calendar.

3. Enter your password (obtained from the NGA) in the box provided to access the wholesale discount.

9 4. On the Choose your Tickets page, select your ticket type and quantity.

5. Choose ezyTicket PRINT-AT-HOME as the delivery method to have the tickets emailed to you. Click NEXT to continue.

6. Sign in to your MyTicketek Account or Register to create a new account if your business does not already have one.

7. Confirm event date and ticket details are correct and proceed to payment.

8. The tickets will be emailed to you as a PDF attachment – one attachment per ticket. Please ensure that these are printed for guests upon check-in.

10 PROMOTIONAL COPY

150 words:

Experience the work of legendary Australian artist Tom Roberts this summer at the NGA in Canberra. This extraordinary exhibition brings together Tom Roberts’ most famous paintings loved by all Australians. Paintings such as Shearing the rams (1888-90) and A break away! (1891) are among the nation’s best known works of art. An exhibition for all Australians, it is not to be missed.

The Tom Roberts exhibition takes place during an exciting period of change at the NGA, including a large-scale rehang of almost every work of art, with Australian art taking pride of place in a new location. Rediscover your NGA!

4 December 2015 – 28 March 2016

Open daily, 10:00am – 5:00pm

Closed Christmas Day

100 words:

The exhibition takes place during an exciting period of change at the NGA, including a large-scale rehang of almost every artwork. Rediscover your NGA.

4 December 2015 – 28 March 2016

Open daily, 10:00am – 5:00pm

Closed Christmas Day

50 words:

Experience the work of legendary Australian artist Tom Roberts this summer at the NGA in Canberra. This extraordinary exhibition brings together Tom Roberts’ most famous paintings loved by all Australians. An exhibition for all Australians, it is not to be missed. Open daily, until 28 March 2016.

11 PROMOTIONAL IMAGERY AND BRANDING Promotional imagery and branding can be accessed via the Tourism portal at www.nga.gov.au/tourism. Key works of art have been provided to assist your promotional efforts, especially via your website and social media channels. We ask that you send any advertising mock-ups that include exhibition branding and imagery to [email protected] for approval prior to submission.

12 TOM ROBERTS : CONTENT GUIDE To assist you in creating content around the exhibition, we have included facts, quotes, and a biography on Tom Roberts.

Tom Roberts Facts:

• Tom Roberts was born on 9 March 1856 in Dorchester, Dorset, England.

• In 1869 he immigrated to Melbourne with his widowed mother, brother and sister when he was thirteen years old, shortly after the death of his father.

• He worked for photographers while studying fine art in Melbourne and in 1881-85 he attended London’s Royal Academy Schools and travelled through Spain, Italy and France.

• Tom Roberts was one of the founders of Australian Impressionism, sometimes known as the Heidelberg School.

• Roberts is most famous for his large and deliberately nationalistic pre-Federation subject pictures including Shearing the rams (1888-90), The Golden Fleece (1894), A break away! (1891) and the bushranging subject Bailed up (1895).

• Tom Roberts’ largest work, known as The Big Picture is his historic Federation commission, Opening of the First Parliament of the Commonwealth of Australia by H.R.H The Duke of Cornwall and York, May 9, 1901, 1901-03 has 265 recognisable portraits within it, including his friend Frederick McCubbin.

• The Big Picture was so large that it was painted on three separate pieces of canvas, stitched together. This is the first time the painting is being moved since it was installed at Parliament House in 1988.

• The seminal ‘9 by 5 Impression Exhibition’ of 1889 was Tom Roberts’s idea. The title referred to the size of the works exhibited, many were painted on cigar box lids measuring nine by five inches (23 x 12.5 cm).

• Roberts was given the nickname ‘Bulldog’ by his brother and it was used by his close friends and colleagues throughout his life.

• Robert’s tended to work thematically and to plan a series of pictures on the same subject or mood.

• 133 works in the exhibition; including 53 portraits and 53 landscapes, and also his famous national narratives, still-lifes, nudes and figures in landscape; covering all the media which he worked in; paintings, pastels, drawing, prints and sculpture.

• Shearing the rams attracted more press coverage at the time than any other Australian painting.

• A coach driver called ‘Silent’ Bob Bates who modelled for Roberts in Bailed up, had been held up by the bushranger Captain Thunderbolt in the 1860s.

• Arthur Boyd: ‘All Australian paintings are in some way a homage to Tom Roberts’

• Arthur Streeton: ‘[Roberts] was … the first to discover and paint the beauty of our gum trees and the refined flesh-like colour of their saplings in the forest.’

Tom Roberts Quotes

‘Paint what you love, and love what you paint’

‘By making art the perfect expression of one time and one place, it becomes art for all times and all places’

‘You know how proud I am to have put my little bit to Australian history’

13 Tom Roberts Biography

• 9 March 1856 born in Dorchester, England

• 1869 emigrated from England to Melbourne

• 1871 started formal training at East Collingwood Artisans’ School of Design

• 1871–74 worked as a photographer’s assistant in Melbourne and started evening classes at the National Gallery’s School in 1874

• 1877– 79 studied of Painting under Eugene von Guérard

• 1881–85 studied at Royal Academy Schools, London

• 1885 returned to Australia

• 1885–87 established artist camps at Box Hill, Melbourne, with friends Frederick McCubbin and Louis Abrahams and later at Mentone and Beaumauris where he met Arthur Streeton.

• 1889 exhibited sixty-two works in the ‘9 by 5 Impression Exhibition’, Melbourne

• 1896 married Elizabeth ‘Lillie’ Williamson, his only child Caleb Roberts was born in 1898.

• 1901 attended the opening of the first Federal Parliament at the Exhibition Building, Melbourne. Commissioned to paint the event, which he called The Big Picture as a gift for the Royal Family

• 1915–16 worked as an orderly at the 3rd London General Hospital during the First World War

• 1928 his wife Lillie Roberts dies

• 1928 married Jean Boyes

• 1931 dies and is buried in Tasmania

TOM ROBERTS FAQS AND GENERAL VISITING INFORMATION Can tickets be purchased at the NGA? Tickets may be purchased in person at the front desk of the NGA, subject to availability.

Will tickets be available on the day? Yes. Tickets will be sold at the Gallery during the exhibition for any dates that have tickets available.

Will the exhibition travel to galleries in Sydney or Melbourne? The Tom Roberts exhibition will show at the NGA in Canberra only.

14 NGA FAQS AND GENERAL VISITING INFORMATION Location: Parkes Place, in the Parliamentary Triangle on the south side of Lake Burley Griffin. opening hours: Open 7 days, 10am – 5pm. Closed Christmas Day only.

Parking: available off King Edward Terrace. Open 7 days a week from 9.45am – 5pm. Charges apply until 5pm, Monday to Friday. Weekend parking is free.

The closest bus stop to the Gallery, on the ACTION bus routes is Kings Avenue/National Circuit, only a short 5-minute walk from the Gallery. For timetable information call Acton’s Customer Service Centre on 131710

Getting to the NGA by bus: The closest bus stop to the Gallery, on the ACTION bus routes is Kings Avenue/National Circuit, only a short 5-minute walk from the Gallery. For timetable information call Acton’s Customer Service Centre on 131710

Are food and drinks permitted?: Food and drinks are not permitted inside the NGA, however, visitors can enjoy a range of food and drink options in the gallery’s cafes.

Photography: Photography is permitted in all areas of the NGA. We ask that you refrain from using selfie sticks and flash photography.

NGA Members: How to become a Member of the NGA: To become a member of the NGA visit nga.gov.au/members

More Information: Couldn’t find the answer to your question, can we help you further? Please visit the NGA’s website at www.nga.gov.au or call 02 6240 6411

15 CONCIERGE SHEET

4 DECEMBER 2015 – 28 MARCH 2016

EXHIBITION OVERVIEW • Tom Roberts blockbuster exhibition, on show at the National Gallery of Australia (NGA)

• This extraordinary exhibition brings together Tom Roberts’ most famous paintings loved by all Australians.

• Rediscover the NGA, following a large-scale rehang of almost every work of art in the collection.

• The famously fun kid’s room will feature as part of the Tom Roberts exhibition.

• Enjoy high tea, lunch or a picnic with friends or family at the NGA, before or after seeing Tom Roberts

EXHIBITION OPENING HOURS 7 Days, 10am – 5pm Closed Christmas Day

TICKET INFORMATION Wholesale tickets available via Ticketek Australia password protected industry portal. Retail prices set out below for guests who wish to buy their own tickets:

Customer type Price Adult $20 Child (16 and under) Free Concession $17.50 Member $15 *All ezyticket transactions (including wholesale) incur a one off service delivery fee of $1.95 per transaction *Credit card transactions incur a one off payment processing fee of 1.95% per transaction How to purchase tickets on Ticketek Website www.Ticketek.com.au/TomRoberts Phone 132 849 or 1300 795 012 *Tickets also available at NGA front desk

NATIONAL GALLERY OF AUSTRALIA VISITING INFORMATION

CONTACT LIST NGA Front Desk (7 days) 02 6240 6411 Ticketek 132 849 or 1300 795 012