Braun Büffel opens flagship boutique at Airport

MALAYSIA. German leathergoods company Braun Büffel has opened a flagship boutique in the departure/transit hall at Kuala Lumpur International Airport (KLIA) Satellite Building.

Located at Gates C31-C37 on the High Fashion Street, the Braun Büffel outlet spans 850sq ft and is in line with the brand’s recent move towards a more vibrant, fashionable and younger image.

With its signature minimalist décor, the boutique seeks to appeal to time-strapped travellers with its three-way entrance flanked by polished marble columns. Its clean lines and use of mirror finish stainless steel, the beige and cream interior, and the light pinkish-beige toned wood and warm lights were designed to create an affable and inviting retail environment. A plush Braun Büffel cowhide leather couch forms the centrepiece of the space.

The new layout will allow the full range of Braun Büffel products, including the season’s latest collections, to be displayed.

The store has been designed to segment the space and offer private corners by the use of varying height cabinets and display cases. Items will be grouped by class in different areas of the store. The new boutique is in line with the brand’s recent move towards a more vibrant, fashionable and younger image

About Braun Büffel

Established in 1887 by Johann Braun in Kirn, Germany, Braun Büffel has built its tradition and reputation over the last century as a designer and producer of leathergoods and accessories.

Today, the brand is exclusively distributed in the Asia Pacific by Lianbee-Jeco, and is available in at its boutiques in Suria KLCC, , Pavillion Kuala Lumpur, The Gardens at , , , Empire Shopping Gallery, , Penang, Tebrau City Baru,1 Borneo Kota Kinabalu and KL SOGO. For more information, visit www.braunbuffel-asiapac.com.

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