Quarterly Report 2 (Feb, Mar, Apr 2012)

http://www.sallyfitzgibbons.com

Back to back Bells!!

This quarter was all action starting with the Australian Awards at Manly where Sally picked up Female Surfer of the Year an award held by Layne Beachley and Steph Gilmore for the last decade.

After breaking her wrist in December and being out of the water until a week before the Australian Open you couldnʼt have predicted the results that were to come. Sally couldnʼt have been happier than to start the season with a win at the new Hurley Australian Open at Manly. She is now the first surfer to win the Australian and US Open surfing titles.

Snapper was a solid event also with some positive heat wins and a semi final finish. There was plenty of media and support from Roxy with their “Go Sally” campaign and Sally was happy with her performance. Sally decided to support the Aussie 6 Star events and also competed in and came away with a victory at the Newcastle before taking a break and heading to Torquay for the Ripcurl Pro Bells Beach.

Bells will always be a special place for Sally being the location of her first World Tour win and she was determined to put in the work to go back to back. It is one of the most difficult places to win at with fitness and wave knowledge tested every heat. Amazingly despite the poor conditions they ran the final for the women in Sally prevailed and was stoked to get back-to-back Bells titles.

New Zealand was shaping up to be an excellent event for Sally as was the Commonwealth Beachley Classic at but Sally had to settle for 2 quarter final finishes despite being in great form and top scoring the early rounds.

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 Quarterly Activities

• Roxy Trade Show Sydney • Sth Coast Register Interview • Mercury Interview • ESPN Interview • Youth Week Interview • Play By The Rule Commercial • Sydney Confidential • Australian Surfing Awards • SCG Cricket VIP Guest Speaker • ASP World Surfing Awards • Green Room Conference • Peter Hellier Radio Interview • SEN Radio Interview • F1 Grandprix Red Bull VIP • ModelCo Shoot Hayman Island • Ch 9 Wide World Of Sports Bells Interview • Ch 10 7PM Project Youth Ambassador Interview • Tara Wolf Photo Shoot Sydney • Sydney Swans SCG VIP Guest • YouTube Feature Interview Red Bull • Quiksilver Foundation Surf Lesson • Herald Interview • MX Magazine Interview • Quiksilver Japan Interview • ABC Radio Interview • SEA FM Brisbane Radio Interview • Plus 6 Contests!!

Sally Banzai Yahoo7 Sport Blog (5 & 6) Ready For Steph http://au.lifestyle.yahoo.com/banzai/surf/opinions/show/3145514/sally- fitzgibbons-blog-ready-for-steph-in-roxy-semis/

That Winning Feeling http://au.lifestyle.yahoo.com/banzai/surf/opinions/show/3152862/sally- fitzgibbons-blog-that-winning-feeling/

Google Alerts for Sally mentions this quarter = 404

Twitter Followers - 31,000+ FaceBook friends/fans – 15,000 + FaceBook Weekly Reach 17,000 – 25,000

The Illawarra Mercury voted Sally the most influential sports person south of Sydney in the last ten years.

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 What Is Your KLOUT?

Klout – A new Social Media measure combining your influence on Twitter, Facebook, YouTube… A percentage rank of 67 places Sally at the top of the female surfers (by a good margin) and with only one male surfer in front of that. Klout attempts to measure the way a person influences people on the Internet. By way of comparison is a 56 and is a 45. is a 60 and is a 71 (top score for surfing)

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 Contest Results

There is an abundance of contests this quarter for the Women’s Tour with Sally making her presence felt at all events in and out of the water. • 1st Hurley Australian Open of Surfing Manly – 6 Star • 3rd Roxy Pro Snapper Rocks Qld Australia - WT • 1st Surfest Newcastle Australia – 6 Star • 1st Ripcurl Pro Bells Beach Australia - WT • 5th AgroSciences Pro - WT • 5th Commonwealth Bank Beachley Classic Dee Why Australia - WT

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 Media Coverage – Sunday Telegraph

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 Media Coverage – Sunday Herald

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 Media Coverage – Bells Beach

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 Media Coverage – Sally joins ModelCo

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 Media – Sally, Dragons & Kookaburras, Quiky Boardies

Sally FitzgibbonsSally Sponwas ansor Ambassador Report Feb for2012 “Love – Apr Your 2012 Beach” sponsored by Garnier Media Coverage – Front page coverage Aussie Open

Sally talks with girls from a Surfing NSW camp at the Beachley Classic about her competition experiences

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 Media Coverage – MX Magazine 3pg Feature

In the lead-up to Bells there was plenty of media interest

Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012 Media Coverage – Beachley Classic

Sally and Steph chair Courtney up the beach for her first World Tour victory at the Beachley Classic Dee Why. Sally Fitzgibbons Sponsor Report Feb 2012 – Apr 2012