Thank You to Our Sponsors! 7th Annual Mrs. Edward C. Trimble Media Breakfast Ampersand Graphics WQCS 88.9 FM and Professional Development Seminar Supporting Sponsors BB Jones Communications Debby Keseric Graphic Design FCEdge presented by Larraine Sanger Peacock Imaging Inc. Schooner Graphics Scripps Newspapers The Bureau Treasure Coast Chapter The Public Relations Association (FPRA) is the largest association for public relations professionals in the state of Florida. More than 1,000 people belong to FPRA, working together to enhance and promote the public relations profession throughout Florida and the nation. Tuesday, June 10, 2003 The Treasure Coast Chapter of FPRA meets on the Club Med second Tuesday of every month.

For more information please visit our website at: 8:00 a.m. to 11:40 a.m. - AM Session www.fpratreasurecoast.com. 12:00 noon to 2:30 p.m. - PM Session Atlantic Ballroom 1 - Business Media Breakfast Schedule Hugo Ottolenghi – Daily Business Review Susan Port – Palm Beach Post 8:00-8:45 a.m. Registration/Buffet Breakfast Ken Cogburn – Scripps Treasure Coast Newspapers 9:00-9:30 a.m. Welcome and Opening Remarks Atlantic Ballroom 2 - Radio Jan Timon Jacobson, APR - Media Breakfast Chair Millie Wood-Goldsby, CFRE Rosco Bowers – WFLM - Treasure Coast Chapter President Greg Wyatt – WPSL/WSTU/WIRA Jim Holmes – WQCS Keynote Address Mark Bass – Clear Channel Jim Holmes, Station Manager WQCS/88.9FM Tom Adams – WHLG Ethics, Journalism and Their Impact on Democracy Atlantic Ballroom 3 - Features Nisha Pulliam – Fifty Plus Lifestyles 9:45-10:10 a.m. Media Forum 1 Peter Chapin – Fifty Plus Lifestyles Amy Brunjes – Scripps Treasure Coast Newspapers 10:15-10:40 a.m. Media Forum 2 Jeri Butler – Palm Beach Post 10:45-11:10 a.m. Media Forum 3 Jose Cabriales – WIRA Christine Caliendo – Stuart Magazine 11:15-11:40 a.m. Media Forum 4 Florida Ballroom 1 - Sponsorship 12:00 noon PM Session - See insert Andy Anderson – Scripps Treasure Coast Newspapers Carol Wyatt – WPSL/WSTU/WIRA Steve Erlanger – Hometown News Media Forums (scheduled to attend) Jeffrey Schipritt – TCPalm.com (Internet) St. Lucie Suite - Local News Boardroom - Editorial Charlie Neeld – WPSL/WSTU/WIRA Teresa Lane – Palm Beach Post Glenn Henderson – Palm Beach Post Tammy Raits – Hometown News Tom Teter – WSTU/TCN.com (Internet) Michael Goforth – Tribune Mark Tomasik – Scripps Treasure Coast Newspapers Nancy Smith – Stuart/Port St. Lucie News Anthony Westbury – Tribune Ken Ward – Press Journal Larry Reisman – Press Journal Martin Suite - Television Media Breakfast Committee Jan Timon Jacobson, APR (chair); Ann Corbin; Peter Dobens – WPBF Channel 25 (ABC) Robin Delgado; Melinda Glasco; Misti Guertin, APR; Don Colee – WPEC News 12 (CBS) Beverly Bevis Jones, APR; Joyce Levi, APR; Bryan Garner – WPTV Channel 5 (NBC) Nancy McConkey; Adrienne Moore, APR, CPRC; Rosalind Sedecca – Network News Source Anne Satterlee, APR, CPRC; Millie Wood-Goldsby, CFRE Professional Professional Development Development Seminar Seminar

12:00 noon Lunch Buffet Opens 12:00 noon Lunch Buffet Opens

Noon-2:30 p.m. Christine Barney Noon-2:30 p.m. Christine Barney RBB Public Relations RBB Public Relations “It’s Never Too Late To “It’s Never Too Late To Build A Good Reputation” Build A Good Reputation”

Seminar Key Points: Seminar Key Points: Media Training Media Training Results Management Results Management Creative Execution Creative Execution

RBB Public Relations is one of RBB Public Relations is one of Florida’s largest and oldest Florida’s largest and oldest independent, full-service public independent, full-service public relations firms. Established in 1975 as relations firms. Established in 1975 as Bruce Rubin & Associates, the firm Bruce Rubin & Associates, the firm became recognized as the fastest became recognized as the fastest growing public relations firm in the growing public relations firm in the state, and has maintained that state, and has maintained that momentum for more than 25 years. momentum for more than 25 years.

Christine Barney Christine Barney Under the direction of Under the direction of Christine Barney, the firm has gained Christine Barney, the firm has gained continued on back continued on back a statewide and national reputation for media relations, a statewide and national reputation for media relations, corporate communications, crisis counseling, cutting-edge corporate communications, crisis counseling, cutting-edge national product campaigns, integrated marketing and national product campaigns, integrated marketing and exceptional client services. With more than 20 full-time exceptional client services. With more than 20 full-time professionals, the Miami-based firm also excels in community professionals, the Miami-based firm also excels in community relations and events/promotions, research and competitive relations and events/promotions, research and competitive intelligence. intelligence.

Christine Barney, CEO and Managing Partner, oversees Christine Barney, CEO and Managing Partner, oversees the strategic development of all client programs with an eye the strategic development of all client programs with an eye toward ensuring that meaningful results are measured and toward ensuring that meaningful results are measured and achieved. achieved.

Christine’s emphasis on insisting that public relations Christine’s emphasis on insisting that public relations programs be measured in a tangible manner has led the firm programs be measured in a tangible manner has led the firm to develop several proprietary programs such as to develop several proprietary programs such as EvenTTracker™, which systematizes community relations EvenTTracker™, which systematizes community relations activities and allocates budgets, and CID™, a competitive activities and allocates budgets, and CID™, a competitive intelligence database that tracks media activity for clients intelligence database that tracks media activity for clients against competitors on several levels. against competitors on several levels.

Christine is a former president of the Public Relations Christine is a former president of the Public Relations Society of America, Miami chapter, and winner of the 1995 Society of America, Miami chapter, and winner of the 1995 “Up & Comers” award for public relations. She speaks regularly “Up & Comers” award for public relations. She speaks regularly to groups on the importance of integrating marketing goals to groups on the importance of integrating marketing goals with public relations programs. with public relations programs.

Prior to joining the firm in 1989, she was with Burson- Prior to joining the firm in 1989, she was with Burson- Marsteller in New York City where she worked on accounts Marsteller in New York City where she worked on accounts such as The NutraSweet Company and Genentech. Christine such as The NutraSweet Company and Genentech. Christine Barney holds a degree in Communications from Ithaca Barney holds a degree in Communications from Ithaca College. College.