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Heyday Press Kit.Key Contents • An Introduction to Heyday • Recent Press Coverage (quotes) • FAQ • Andrew Jones on the Story of Shanghai Jazz, courtesy of afropop.org 2 • Heyday is a 1930s style jazz bar featuring some of the top talent from China and around the world. The aim was to provide an intimate environment where performances are of a more personal nature,( performers and audience are never more than 20 feet from the stage as the seating fans around the stage). Also, central to the concept was the quality of the drinks we serve. We simply don’t think you should have to choose between going An to a live show or getting a great drink. They go together. In order to deliver on this part of the vision, we’ve assembled a world class bar crew who serve introduction up drinks that you would expect to find in the finest craft cocktail bars. to Heyday • Since opening in January 2015, Heyday has been named Best Live Music Venue by That’s Shanghai and nominated for Best New Bar by City Weekend, Time Out Shanghai, and That’s Shanghai. We are honored by this recognition and the positive buzz we have received in the press, and are committed to building on the momentum we have built. • Below are a number of artifacts that may be useful to our friends in the press who wish to write about Heyday, including quotes from recent articles, downloadable photographs and videos, an FAQ, and an interview with Andrew Jones reposted courtesy of Afropop about the Shanghai jazz scene of the 1930s. We are also happy to participate in interviews, contribute written content, and provide other support for articles. 3 3 Travel & Leisure: http://www.travelandleisure.com/articles/best-shanghai-bars-cocktails “With its cushy banquettes, terrazzo floors, and waitresses in qipaos, this just-opened club is an homage to Shanghai’s 1930s jazz era, complete with vocalists crooning Billie Holiday and Ella Fitzgerald songs.” City Weekend: http://www.cityweekend.com.cn/shanghai/blog/reviews/new-bar-heyday/ Recent Press “… excellent live sets from Shanghai's jazz notables like Jade Lee, Jonas Coverage Seetoh and Coco Zhao.” “The intimate atmosphere and local talent crooning classics like ‘East of the Sun’ and ‘Just the Two of Us’ on a crystal clear sound system are delicious enough to keep us coming back to Heyday.” Time Out Shanghai: http://www.timeoutshanghai.com/venue/Bars__Clubs-Cocktail_bars- _Bars__Clubs-Live_Music_Venues/24650/Heyday.html “Smart vintage live jazz bar with impressive cocktails” “…Heyday, a slick new addition to the Taian/Xingguo crossroads, the city has a new ‘old-timey’ lounge worthy of attention.” 4 4 Shanghai Wow http://www.shanghaiwow.com/en/2015/02/Bar-Buzz-–-Heyday “Heyday is looking to bring Shanghai’s classy, decadent past roaring in to its heady present with a combination of live music, excellent cocktails and Recent Press sleek design.” “Basically, this is a vintage jazz bar that has put a lot effort into the music Coverage without skimping on any of the other aspects that make a great nighttime spot. The idea is that a lot of the time you have to decide whether to take in some great live music or enjoy some real high quality drinks – Heyday is a place where you don’t have to make that choice.” “There’s a lot of dedication and detail put in to expressing the time period’s elegance and it comes off really well, glitzy but never gaudy.” “Some of the signatures here are really special – the Heaven Built on Hell (RMB 78), named for a nickname once given to this great city of ours, is a winning mix of raspberry and orange foam made with Japanese egg whites on a base of vodka. The drink is itself spread across two levels, but its sophistication goes beyond this winking physical acknowledgement of its name. It’s smooth, sweet and perfectly constructed.” 5 5 Shanghai Wow http://www.shanghaiwow.com/en/2015/04/Shanghai’s-Newest-Themed- Bars “At the end of the day, though, Heyday is about music, drinks and ambience, and so far it seems to be winning on all counts. There are already Recent Press a handful of jazz bars in this city, but the attention to detail here and the savvy introduction of a drinks selection as stellar as this already make it a Coverage standout.” “Heyday is one of the most welcome additions to Shanghai nightlife in recent memory – a jazz bar that puts as much emphasis on its cocktails as it does on its music, which is provided by a tight house band during the week and big name local singers at the weekend.” “But Heyday’s jazz theme goes deeper than just regular live performances. Its name comes from the fact that it draws on Shanghai’s 20s and 30s golden age and the bar goes all out with it – the jazz all skews vintage, the waitresses wear qipaos and the whole venue radiates the kind of retro class that died out with the jazz age.” 6 6 Luxe City Guides/Penninsula Hotel http://www.peninsula.com/en/PenCities/shanghai/Swank-Jazz- Joint-20150413?prev=hotel “The Art Deco-tinged den, with its brassy ceilings and cozy plush booths surrounding a full-band setup, spotlights local and international talent like Coco Zhao and Anne Evenou.” “Alongside the intimate atmosphere for music appreciation, Heyday takes Recent Press good care of your glass, too. True to the bar’s distinct motif, Aaron J Feder (formerly of Willy Moreno’s el Ocho) brings to life a 1930s-themed cocktail Coverage programme.” Daily Secret http://china.dailysecret.com/shanghai/en/xuhui-district/bars/ heyday#.VTdWEVxN3FI “If you thought teleportation wasn't possible, you haven't walked down Tai'an Lu yet: Amongst its cafés and convenience stores lies Heyday, a live jazz bar that pays homage to Shanghai's 1930s jazz era. Here, you'll go back in time to find bartenders dressed in suits and waitresses in qipaos, all in a dark, intimate venue that showcases local jazz talents like Coco Zhao. Ask one of the bartenders to whip up a Heaven Built on Hell — a chili vodka- based cocktail that'll certainly jazz things up. Live performances take the stage Tuesday through Sunday. Ready for takeoff? “ “P.S. Need a stronger cocktail? Ask for the Vieux Carré, a whiskey cocktail that dates back to 1930s New Orleans.” 7 7 Q: What was the inspiration for Heyday? A: Heyday was inspired by what is often referred to as the Golden Era of Shanghai. It was a period in the late 1920s and 1930s when Shanghai’s nightlife was renowned. It was a time of elegence, sophistication, and no small dose of decadence. It was also a time when jazz featured prominintly. This is a time that is still recalled with nostalgia some 80 years later, and as Shanghai itself has returned full circle to its former glory, it seemed F. A . Q. appropriate to let people step back in time and experience an important part of Shanghai’s history and culture. Q: What sort of music do you play? Is it only jazz? A: Heyday is a vintage jazz club, and so when you come you can expect to hear classic music. That includes a lot of swing music, standards made famous by legends such as Ella Fitzgerald, Billie Holiday, Dinah Washington, and so many more greats. It also includes latin jazz, Bossa Nova, Cuban, as well as French chansons, or even Shanghai jazz. There is such a wealth of music to draw from when you use words like vintage or classic. Above all, we are commited to featuring great talent and performances that leave you breathless. 8 8 Q: How did you deliver on the drink quality side of the concept? A: We started by bringing in a 12 year veteran and award winning bartender, Aaron Feder. He helped us with building out a team that is truly as good as they get. That team has developed a drink menu that includes barrel aged cocktails, our jazz themed signature cocktails, and the ability to create bespoke cocktails to meet the taste of what our guests are looking for at the moment. We also have a great selection of fine wines, Champaign, and an impressive spirit selection, including single malt F. A . Q. whiskey. Q: Who are some of the performers you work with? A: We have a house band that plays most nights and a rotating selection of singers. The house band is composed of Danny Zanker and Ronnie Williams, vertans of the New York jazz scene, and Oleg Roschin, a classically trained pianist who discovered that jazz was his calling. We’ve been fortunate to work with some amazing singers, including Coco Zhao, Anne Evenou, Apphia Campbell, Zhang Le (of Shanghai Restoration Project), Jade Lee, Jonas Seetoh, and many others. We also feature instrumental stars such as Li Xiaochuan and his band, Alec Haavik, Tony Mak, Tinho Pereira, and Mark Fitzgibbon. We have also had 2 Grammy winners, Dana Leong and Marco Bosco, grace the Heyday stage. 9 9 Q: Who are the founders of Heyday and what are their backgrounds? F. A . Q. A: Brian McKay and his wife Sally Dai are the ones behind Heyday. Their experience is oddly not in F&B. Brian worked for 18 years in software development as head of product for EF and other companies, and his wife owns a chain of spas in Shanghai called Zen Massage. “This was a departure for us, obviously, and it was more of a passion project than anything.
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