DOCSLIB.ORG

Opentext Abinbev Customer Success Story

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Opentext Abinbev Customer Success Story SUCCESS STORY Brewing giant Anheuser-Busch InBev toasts success with OpenText Accounts payable automation improves visibility, efficiency, control and compliance Anheuser-Busch InBev (AB InBev) is one of the world’s INDUSTRY top five consumer product companies, with revenues of Consumer – Brewing more than 36 billion USD. Operations span the globe and CUSTOMER with a portfolio of more than 200 beer brands, including Budweiser®, Stella Artois® and Beck’s® as well as Leffe®, AB InBev Hoegaarden®, Skol®, Brahma®, Michelob®, Korona® and BUSINESS CHALLENGES ® Jupiler , AB InBev holds the number one or two position • Increasingly difficult to meet in 19 key markets. Employing over 116,000 people in compliance requirements 23 countries and six operational zones (North America, • Challenging follow-up of pending invoice-related queries Latin America North, Latin America South, Western • Data entry errors caused by key Europe, Central and Eastern Europe and Asia Pacific), from image AB InBev has grown to be a truly global brewer. • Time consuming reporting with questionable accuracy Growth—a driver for change BUSINESS SOLUTIONS Following growth from a number of acquisitions, AB InBev’s Accounts Payable (AP) • OpenText™ Vendor Invoice landscape had become complex and fragmented. A side effect of acquisition and an Management for SAP® Solutions® obvious target to drive efficiency and cost savings, AB InBev began looking at its existing systems for ways to achieve its objectives. BUSINESS BENEFITS AB InBev had begun the move to a shared service center model with eight centers glob- ally. However, at this stage one of the two centers in Europe (Budapest, Hungary) was • Easier to satisfy compliance and audit dealing with all AP transactions, while client-facing activities remained in their respective requirements countries. With each country handling the process differently, there was a need to stan- • Fewer data entry and reporting errors dardize AP to improve efficiencies. • Improved supplier relationships Compliance and audit • More efficient follow-up of invoice With all AP transactions being processed in Budapest, meeting compliance and audit- queries internally ing requirements was increasingly difficult. Purchase requisitions are raised and point • Cost savings from employee reduction ENTERPRISE INFORMATION MANAGEMENT SUCCESS STORY of supply occurs in many European countries. With queries amount of time from project start-up through defining the scope, handled through email, reporting was difficult and close to vendor selection, and implementation to go live was less than impossible to meet European Union invoice processing compli- twelve months, which is a testament to the hard work of many ance requirements. individuals and the solution quality.” AB InBev required a solution to meet its compliance requirements, Success factors scale with its organization, meet internal archiving standards and There’s no doubt that involving stakeholders early aided success, data retention policies, integrate with its SAP® system and have but it was not the sole reason. Careful product selection, with the support and backup of a knowledgeable, responsive imple- an almost 100 percent out-of-the-box deployment with minimal mentation partner. custom development, kept costs and time down. Carefully Defining the business objectives controlled change management played its part, with a well AB InBev was clear about what it wanted to achieve, consistently thought-out and executed education program for users. A “train communicating with its various business units and working to the trainer” approach made AB InBev self-sufficient for the future. sustainable standards. Fast responses to queries, regular and “Users have responded well and find the solution intuitive; they’re accurate reporting, easy access to historical information and a able to respond to queries faster than before the solution went scope for future growth were the clear objectives, and potential live. They now feel they can trust the information presented, and solutions would have to be carefully considered. the reporting capabilities have significantly sped up their work,” Existing work practices involved numerous shared network drives, added Jezsoviczky. a multiplicity of email communications and invoices being scanned Realizing the benefits and archived differently in each country, so AB InBev moved to With Belgium and Luxembourg now fully live and 160,000 invoic- central scanning in Budapest. Initially a low-tech approach, with es processed annually, benefits are already being realized. Query no Optical Character Recognition (OCR) of invoices, information handling is more efficient and information in SAP is much more from scanned invoice was manually entered into SAP, a process accurate due to improvements delivered by automatic invoice prone to human error. information capture through OCR. This in turn aids the automa- The search for a better solution tion of invoice matching, further reducing the effect of human error. To ascertain the suitability of a technical solution and the ability Audit and compliance concerns have been addressed, with a full of an implementation partner, AB InBev set criteria to measure audit trail of who did what. Automation and workflow processing potential suppliers. Functionality, usability and integration to SAP have reduced the time it takes to process every invoice, meaning were the most important factors. A number of solutions were AB InBev has a more accurate view of its current financial position evaluated, and the most suitable was deemed to be OpenText™ and can pay suppliers faster, benefitting from improved supplier Vendor Invoice Management for SAP® Solutions. relationships. Adam Jezsoviczky, business systems solutions manager, AB The overall business case for Vendor Invoice Management for ® InBev commented, “OpenText was able to meet the majority of SAP Solutions was based on a financial return. Softer, less our requirements, more than any other vendor evaluated, has a measureable benefits were a bonus. A 15 percent reduction user-friendly interface, and is tightly integrated to SAP ‘out of the in the number of full-time employees (FTEs) in the back office box’. The ability to implement the OpenText solution, without the has allowed resources to be reallocated elsewhere. This alone need for a costly integration, was attractive to us.” provides an annual savings in excess of €100,000. With a technical solution now selected, AB InBev chose Dela- The project has already been extended into the Netherlands, ware Consulting as its local partner for the implementation. An where an additional 120,000 invoices are processed annually, SAP Competence Partner of OpenText, Delaware Consulting has with similar FTE reductions of 15 percent. extensive experience with SAP and OpenText. Future expansion and plans Involving the stakeholders With the successes achieved, plans are underway to roll out the From the outset, AB InBev involved representatives from across solution to other countries including France, Germany and Russia. the organization that would be affected by the solution. The initial Others, such as Canada and Ukraine, are expected to follow soon solution was deployed in Belgium and Luxembourg, and repre- after. Over the next year, approximately 500,000 additional invoic- sentatives from IT, Finance, Accounts Payable, HR (for internal es will be handled, and the following year, more than 1,000,000 communication support) and Procurement were brought together invoices are expected, further improving efficiency and compli- to define and assist implementation. ance and delivering on-going cost reductions. “Involving all those who would be affected meant everyone had a “Overall, the project has met with universally positive reactions. voice and was represented,” said the implementation lead, Chris- We’re pleased with the results delivered to date and the future tophe Derdeyn, business systems solutions manager at AB InBev. developments planned by OpenText. With the support and assis- “We felt this was key for the overall success of the project. The tance that Delaware provides us, we’re confident that usage will continue to grow, with maybe one day every AB InBev country operation using the solution”, concluded Derdeyn. www.opentext.com/contact Copyright ©2018 Open Text. OpenText is a trademark or registered trademark of Open Text. The list of trademarks is not exhaustive of other trademarks. Registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text. All rights reserved. For more information, visit: http://www.opentext.com/2/global/site-copyright.html (01/2018)08841EN.
Load more

Recommended publications
  • Anheuser-Busch Inbev
    Our Dream: Anheuser-Busch InBev Annual Report 2014 1 ABOUT ANHEUSER-BUSCH INBEV Best Beer Company Bringing People Together For a Better World Contents 1 Our Manifesto 2 Letter to Shareholders 6 Strong Strategic Foundation 20 Growth Driven Platforms 36 Dream-People-Culture 42 Bringing People Together For a Better World 49 Financial Report 155 Corporate Governance Statement Open the foldout for an overview of our financial performance. A nheuser-Busch InBev Annual / 2014 Report Anheuser-Busch InBev 2014 Annual Report ab-inbev.com Our Dream: Anheuser-Busch InBev Annual Report 2014 1 ABOUT ANHEUSER-BUSCH INBEV Best Beer Company Bringing People Together For a Better World Contents 1 Our Manifesto 2 Letter to Shareholders 6 Strong Strategic Foundation 20 Growth Driven Platforms 36 Dream-People-Culture 42 Bringing People Together For a Better World 49 Financial Report 155 Corporate Governance Statement Open the foldout for an overview of our financial performance. A nheuser-Busch InBev Annual / 2014 Report Anheuser-Busch InBev 2014 Annual Report ab-inbev.com Anheuser-Busch InBev Annual Report 2014 1 ABOUT ANHEUSER-BUSCH INBEV About Revenue was Focus Brand volume EBITDA grew 6.6% Normalized profit Net debt to EBITDA 47 063 million USD, increased 2.2% and to 18 542 million USD, attributable to equity was 2.27 times. Anheuser-Busch InBev an organic increase accounted for 68% of and EBITDA margin holders rose 11.7% Driving Change For of 5.9%, and our own beer volume. was up 25 basis points in nominal terms to Anheuser-Busch InBev (Euronext: ABI, NYSE: BUD) is the leading AB InBev’s dedication to heritage and quality originates from revenue/hl rose 5.3%.
    [Show full text]
  • Legal Latest Competition, EU and Regulatory Newsletter November/December 2017
    Legal latest Competition, EU and Regulatory newsletter November/December 2017 Investigations All five suppliers acknowledged their involvement in the cartels and agreed to settle the case. Takata AB InBev under investigation for preventing was not fined for three of the cartels as it revealed cheaper imports of beer their existence to the Commission (thereby avoiding The European Commission has informed AB InBev an aggregate fine of approximately €74 million). of its preliminary view that the company has abused Tokai Rika was not fined for one of the cartels as it its dominant position on the Belgian beer market, revealed its existence to the Commission (thereby by hindering cheaper imports of its Jupiler and avoiding an aggregate fine of approximately Leffe beers from the Netherlands and France into €15 million). Belgium. Anheuser-Busch InBev SA (“AB InBev”) has a very State Aid strong position on the Belgian beer market. Its Irish support scheme for SMEs most popular beer brands in Belgium are Jupiler The Commission has found a €10 million Irish aid and Leffe. AB InBev also sells these two brands in scheme to facilitate the restructuring of small and the Netherlands and France. The Commission’s medium sized companies (“SMEs”) in Ireland, to be investigation has shown that in these two countries, in line with EU State Aid rules. AB InBev sells Jupiler and Leffe at lower prices than in Belgium due to the increased competition it faces Under the scheme, which will run until 2020, there. Enterprise Ireland will be entitled to offer restructuring support to SMEs in financial difficulty.
    [Show full text]
  • Sabmiller Plc Anheuser-Busch Inbev SA/NV
    THIS DOCUMENT IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION. PART II OF THIS DOCUMENT COMPRISES AN EXPLANATORY STATEMENT IN COMPLIANCE WITH SECTION 897 OF THE COMPANIES ACT 2006. THIS DOCUMENT RELATES TO A TRANSACTION WHICH, IF IMPLEMENTED, WILL RESULT IN THE CANCELLATION OF THE LISTINGS OF SABMILLER SHARES ON THE OFFICIAL LIST OF THE LONDON STOCK EXCHANGE AND THE MAIN BOARD OF THE JOHANNESBURG STOCK EXCHANGE, AND OF TRADING OF SABMILLER SHARES ON THE LONDON STOCK EXCHANGE’S MAIN MARKET FOR LISTED SECURITIES AND ON THE MAIN BOARD OF THE JOHANNESBURG STOCK EXCHANGE. THE SECURITIES PROPOSED TO BE ISSUED PURSUANT TO THE UK SCHEME WILL NOT BE REGISTERED WITH THE SEC UNDER THE US SECURITIES ACT OR THE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION OF THE UNITED STATES. THE APPROVAL OF THE HIGH COURT OF JUSTICE IN ENGLAND AND WALES PROVIDES THE BASIS FOR THE SECURITIES TO BE ISSUED WITHOUT REGISTRATION UNDER THE US SECURITIES ACT, IN RELIANCE ON THE EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE US SECURITIES ACT PROVIDED BY SECTION 3(a)(10). If you are in any doubt as to the action you should take, you are recommended to seek your own independent advice as soon as possible from your stockbroker, bank, solicitor, accountant, fund manager or other appropriate independent professional adviser who, if you are taking advice in the United Kingdom, is appropriately authorised to provide such advice under the United Kingdom Financial Services and Markets Act 2000 (as amended), or from another appropriately authorised independent financial adviser if you are in a territory outside the United Kingdom.
    [Show full text]
  • The Best Beer Company in a Better World
    In November 2008 we closed the combination with Anheuser-Busch, creating Anheuser-Busch InBev, a world class consumer goods company with a pro- forma EBITDA of approximately 8.2 billion euro in 2008. The combined business has four of the top ten selling beers in the world, and has a number one or number two position in over 20 markets. Our dream is to become Anheuser-Busch InBev Anheuser-Busch The Best Beer Company in a Better World Annual Report 2008 Annual Report 2008 Report Annual Anheuser-Busch InBev In November 2008 we closed the combination with Anheuser-Busch, creating Anheuser-Busch InBev, a world class consumer goods company with a pro- forma EBITDA of approximately 8.2 billion euro in 2008. The combined business has four of the top ten selling beers in the world, and has a number one or number two position in over 20 markets. Our dream is to become Anheuser-Busch InBev Anheuser-Busch The Best Beer Company in a Better World Annual Report 2008 Annual Report 2008 Report Annual Anheuser-Busch InBev 4 | Letter to Shareholders 6 | Anheuser-Busch: The story so far 8 | The Language we speak 14 | The Brands that define us 22 | The Zones that drive us 30 | The People that make the difference 34 | The World around us 41 | Financial Report 127 | Corporate Governance ‘Anheuser-Busch and InBev both have rich brewing traditions and a commitment to quality and integrity. We will succeed by celebrating Anheuser-Busch InBev is a publicly traded and integrating both company (Euronext: ABI) based in Leuven, companies’ strong brands, Belgium.
    [Show full text]
  • Belgian Beers: Where History Meets Globalization
    A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Persyn, Damiaan; Swinnen, Johan F. M.; Vanormelingen, Stijn Working Paper Belgian Beers: Where History meets Globalization LICOS Discussion Paper, No. 271 Provided in Cooperation with: LICOS Centre for Institutions and Economic Performance, KU Leuven Suggested Citation: Persyn, Damiaan; Swinnen, Johan F. M.; Vanormelingen, Stijn (2010) : Belgian Beers: Where History meets Globalization, LICOS Discussion Paper, No. 271, Katholieke Universiteit Leuven, LICOS Centre for Institutions and Economic Performance, Leuven This Version is available at: http://hdl.handle.net/10419/74982 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, If the documents have been made available under an Open gelten abweichend von diesen Nutzungsbedingungen die in der dort Content Licence (especially Creative Commons Licences), you genannten Lizenz gewährten Nutzungsrechte. may exercise further usage rights as specified in the indicated licence. www.econstor.eu LICOS Discussion Paper Series Discussion Paper 271/2010 Belgian Beers: Where History Meets Globalization Damiaan Persyn, Johan F.M.
    [Show full text]
  • 21Nov200819011210
    21NOV200819011210 ANHEUSER-BUSCH INBEV SA/NV (a public limited liability company with registered office at Grand-Place/Grote Markt 1, 1000 Brussels, Belgium) BRANDBREW S.A. (a company incorporated under the laws of the Grand Duchy of Luxembourg with registered office at 5, Parc d’Activit´e Syrdall, L-5365 Munsbach,¨ registered with the Luxembourg Register of Commerce and Companies under number B-75696) as Issuers on the basis set out below E10,000,000,000 Euro Medium Term Note Programme unconditionally and irrevocably guaranteed by AMBREW S.A. (a soci´et´e anonyme with registered office at 5, Parc d’Activit´e Syrdall, L-5365 Munsbach,¨ registered with the Luxembourg Register of Commerce and Companies under number B-99525) ANHEUSER-BUSCH COMPANIES, INC. (a company incorporated in the State of Delaware with registered office at 1209 Orange Street, Wilmington, Delaware 19801) ANHEUSER-BUSCH INBEV SA/NV (a public limited liability company with registered office at Grand-Place/Grote Markt 1, 1000 Brussels, Belgium) ANHEUSER-BUSCH INBEV WORLDWIDE INC. (a company incorporated in the State of Delaware with registered office at 1209 Orange Street, Wilmington, Delaware 19801) BRANDBREW S.A. (a company incorporated under the laws of the Grand Duchy of Luxembourg with registered office at 5, Parc d’Activit´e Syrdall, L-5365 Munsbach,¨ registered with the Luxembourg Register of Commerce and Companies under number B-75696) COBREW NV/SA (a Belgian public limited liability company with registered office at Brouwerijplein 1, 3000 Leuven, Belgium) INBEV BELGIUM NV/SA (a Belgian public limited liability company with registered office at 21, Boulevard Industriel, 1070 Brussels (Anderlecht)) INBEV FRANCE S.A.S.
    [Show full text]
  • Inbev Completes Acquisition of Anheuser-Busch - Creates One of the World’S Top Five Consumer Products Companies – - Company Renamed Anheuser-Busch Inbev
    Brussels and St. Louis, MO, 18 November 2008 – 1 / 5 InBev Completes Acquisition of Anheuser-Busch - Creates One of the World’s Top Five Consumer Products Companies – - Company Renamed Anheuser-Busch InBev - InBev (Euronext: INB) announced today that it has completed its acquisition of Anheuser- Busch (NYSE: BUD), following approval from shareholders of both companies. The combination creates the global leader in beer and one of the world’s top five consumer products companies. Under the terms of the merger agreement, all shares of Anheuser- Busch will be acquired for 70 USD per share in cash, for an aggregate of 52 billion USD. Effective today, InBev has changed its name to Anheuser-Busch InBev to reflect the heritage and traditions of Anheuser-Busch. Starting November 20, 2008, the company will trade under the new ticker symbol ABI on the Euronext Brussels stock exchange. Anheuser-Busch has become a wholly owned subsidiary of Anheuser-Busch InBev and will retain its current headquarters in St. Louis, MO. St. Louis will also become the North American headquarters for the combined company. The new Anheuser-Busch InBev is geographically diversified, benefiting from a balanced exposure to developed and developing markets. The company manages a portfolio of over 200 brands that includes global flagship brands Budweiser, Stella Artois and Beck’s, fast growing multi-country brands like Leffe and Hoegaarden, and strong “local jewels” such as Bud Light, Skol, Brahma, Quilmes, Michelob, Harbin, Sedrin, Cass, Klinskoye, Sibirskaya Korona, Chernigivske, and Jupiler, among others. Carlos Brito, CEO of Anheuser-Busch InBev, said, “We are extremely pleased to announce the closing of this historic transaction.
    [Show full text]
  • Antitrust: Commission Fines AB Inbev €200 Million for Restricting Cross- Border Sales of Beer
    European Commission - Press release Antitrust: Commission fines AB InBev €200 million for restricting cross- border sales of beer Brussels, 13 May 2019 The European Commission has fined AB InBev €200 409 000 for breaching EU antitrust rules. AB InBev, the world's biggest beer company, has abused its dominant position on the Belgian beer market by hindering cheaper imports of its Jupiler beer from the Netherlands into Belgium. Margrethe Vestager, Commissioner in charge of competition policy, said: "Consumers in Belgium have been paying more for their favourite beer because of AB InBev's deliberate strategy to restrict cross border sales between the Netherlands and Belgium. Attempts by dominant companies to carve up the Single Market to maintain high prices are illegal. Therefore we have fined AB InBev €200 million for breaching our antitrust rules." Anheuser-Busch InBev NV/SA (AB InBev) is the world's biggest beer brewer. Its most popular beer brand in Belgium is Jupiler, which represents approximately 40% of the total Belgian beer market in terms of sales volume. AB InBev also sells Jupiler beer in other EU Member States, including the Netherlands and France. In the Netherlands, AB InBev sells Jupiler to retailers and wholesalers at lower prices than in Belgium due to increased competition. In June 2016, the Commission opened an antitrust investigation to assess whether AB InBev abused its dominant position on the Belgian beer market by hindering imports of its beer from neighbouring countries, in breach of EU antitrust rules. In November 2017, the Commission issued a Statement of Objections. Today's decision concludes that AB InBev is dominant on the Belgian beer market.
    [Show full text]
  • Important Notice Not for Distribution to Any Person
    IMPORTANT NOTICE NOT FOR DISTRIBUTION TO ANY PERSON OR ADDRESS IN THE U.S. OR TO U.S. PERSONS EXCEPT AS DESCRIBED BELOW. IMPORTANT: You must read the following before continuing. The following applies to the Base Prospectus following this page and you are therefore advised to read this carefully before reading, accessing or making any other use of the Base Prospectus. In accessing the Base Prospectus, you agree to be bound by the following terms and conditions, including any modifications to them any time you receive any information from us as a result of such access. NOTHING IN THIS ELECTRONIC TRANSMISSION OF THE DOCUMENT CONSTITUTES AN OFFER OF SECURITIES FOR SALE OR A SOLICITATION OF AN OFFER TO BUY IN THE UNITED STATES OR ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO DO SO OR TO U.S. PERSONS. THE SECURITIES HAVE NOT BEEN AND WILL NOT BE REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933 (THE "SECURITIES ACT"). SUBJECT TO CERTAIN EXCEPTIONS, SECURITIES MAY NOT BE OFFERED OR SOLD WITHIN THE UNITED STATES OR TO U.S. PERSONS. TERMS USED IN THIS PARAGRAPH HAVE THE MEANING GIVEN TO THEM IN REGULATION S UNDER THE SECURITIES ACT. THE FOLLOWING BASE PROSPECTUS MAY NOT BE FORWARDED OR DISTRIBUTED TO ANY OTHER PERSON AND MAY NOT BE REPRODUCED IN ANY MANNER WHATSOEVER, AND IN PARTICULAR, MAY NOT BE FORWARDED TO ANY U.S. ADDRESS OR TO U.S. PERSONS. ANY FORWARDING, DISTRIBUTION OR REPRODUCTION OF THIS DOCUMENT IN WHOLE OR IN PART IS UNAUTHORISED. FAILURE TO COMPLY WITH THIS DIRECTIVE MAY RESULT IN A VIOLATION OF THE SECURITIES ACT OR THE APPLICABLE LAWS OF OTHER JURISDICTIONS.
    [Show full text]
  • CASE AT.40134 ANTITRUST PROCEDURE Council Regulation
    EUROPEAN COMMISSION Competition DG CASE AT.40134 (Only the English text is authentic) ANTITRUST PROCEDURE Council Regulation (EC) 1/2003 Articles 7 and 23(2) Regulation (EC) 1/2003 Date: 13/5/2019 This text is made available for information purposes only. A summary of this decision is published in all EU languages in the Official Journal of the European Union. Parts of this text have been edited to ensure that confidential information is not disclosed. Those parts are replaced by a non-confidential summary in square brackets or are shown as […]. EUROPEAN COMMISSION Brussels, 13.5.2019 C(2019) 3465 final COMMISSION DECISION of 13.5.2019 relating to a proceeding under Article 102 of the Treaty on the Functioning of the European Union (the Treaty) AT.40134 – AB InBev beer trade restrictions (Only the English text is authentic) EN EN TABLE OF CONTENTS 1. Introduction .................................................................................................................. 5 2. The Undertaking concerned ......................................................................................... 6 3. Procedure ...................................................................................................................... 7 4. AB InBev beer products concerned by the infringement ............................................. 8 4.1. The trade channel concerned by the infringement ....................................................... 9 4.1.1. Contractual relationships between AB InBev and its off-trade customers ................ 10
    [Show full text]
  • AB Inbev & Smart Drinking an Analysis of How the Executive Summary World’S Largest Beer Company Contributes to the Reduction of Harmful Alcohol Use
    AB InBev & Smart Drinking An Analysis of How the Executive Summary World’s Largest Beer Company Contributes to the Reduction of Harmful Alcohol Use Published by Business for Impact at Georgetown University’s McDonough School of Business June 2021 Attributions Acknowledgments This publication, AB InBev and Smart Drinking: An Analysis of How the The authors and editor would like to thank Catalina (Cata) Garcia and World’s Largest Beer Company Contributes to the Reduction of Harmful her AB InBev colleagues John Blood, Andrés Peñate, and Carlos Brito Alcohol Use, was produced by Business for Impact at Georgetown for making it possible for our research team to produce this case study. University’s McDonough School of Business with financial support We offer our gratitude to Bill DeJong, who generously shared his health from Anheuser-Busch InBev (AB InBev). The case study authors are communications, social marketing, and editing prowess to help us to Karthikeya (Karthik) Easwar, Myriam Sidibe, and Bill Novelli, and the make this publication stronger. We also recognize Scott Ratzan and editor is Leslie Crutchfield. Mr. Easwar is associate teaching professor of Allison Goldberg, former principals of the AB InBev Foundation, for marketing at Georgetown University’s McDonough School of Business. giving Business for Impact the opportunity to help design and implement Ms. Sidibe is founder of Brands on a Mission, a research fellow at Harvard programs to reduce harmful drinking in South Africa and in other cities University’s Kennedy School of Government, and professor of the practice worldwide. And with deep gratitude to the members of our research team at the London School of Hygiene and Tropical Medicine.
    [Show full text]
  • Bringing People Together
    Budweiser is a proud sponsor of the FIFA Confederations Cup™, held every four years in advance of the FIFA World Cup™. Our association with foot- ball creates a powerful connection with fans and has helped drive Budweiser’s growth in Brazil and around the world. A nheuser - Busch Busch I nBev / 2 01 3 Annual Report Contents 1 Bringing People Together 2 Letter to Shareholders 6 Our Strategic Platform for Growth 20 Consumer Insights and Connections 30 Inspired by Innovation 36 Dream, People, Culture: The Source of Our Success 42 Toward a Better World 49 Financial Report 157 Corporate Governance Statement Open the foldout for an overview of our financial performance. ab-inbev.com Bringing People Together WorldReginfo - 201ac8e9-5fb9-4e86-ad32-77c281c3719a Anheuser-Busch InBev / 2013 Annual Report Budweiser is a proud sponsor of the FIFA Confederations Cup™, held every four years in advance of the FIFA World Cup™. Our association with foot- ball creates a powerful connection with fans and has helped drive Budweiser’s growth in Brazil and around the world. A nheuser - Busch Busch I nBev / 2 01 3 Annual Report Contents 1 Bringing People Together 2 Letter to Shareholders 6 Our Strategic Platform for Growth 20 Consumer Insights and Connections 30 Inspired by Innovation 36 Dream, People, Culture: The Source of Our Success 42 Toward a Better World 49 Financial Report 157 Corporate Governance Statement Open the foldout for an overview of our financial performance. ab-inbev.com Bringing People Together WorldReginfo - 201ac8e9-5fb9-4e86-ad32-77c281c3719a Anheuser-Busch InBev / 2013 Annual Report Anheuser-Busch Annual Report / 1 InBev 2013 1/ When people get together over a beer, they’re not simply sharing a favorite beverage.
    [Show full text]