Category Expertise: transaction counts and modeling themes Transaction counts, people counts, and demographics across
• Active Wear Agenda • Casual Wear • Office Wear • Jewelry and Accessories • Footwear Category Expertise
ACTIVE WEAR PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Activewear (Men’s and Women’s)
23,977,943 Active Wear Shoppers Profiled 318,306,036 Active Wear Purchases Analyzed
Breakdown by Product Category Total Brand Count: 1,101
Product Categories % of Transactions Adidas High Sierra Reebok Men's Active 9% ACICS Hurley Southern Tide Men's Shorts 11% Althleta Izod Reebok Men's Sweats & Hoodies 12% Men's Underwear & Socks 6% ASOS Lacoste Rockport Men's Sneakers 10% Billabong Lilly Pulitzer Roxy
Women's Active 7% Callaway Marmot Saucony Women's Shorts 14% Calvin Klein Mountain Hardware Spalding Women's Tops & Tees 18% Canada Goose Nautica Spanx Women's Sneakers 13% Club Monaco New Balance Speedo
Breakdown by Product Price Range Columbia Nike Spyder Eastern Mountain Sports Nordstrom The North Face Price Range Categories % of Products Eddie Bauer Old Navy Tommy Hilfiger 0-$49 57.40% Fabletics PacSun Tory Burch $50-$99 29.39% Fila Patagonia Tretorn $100-$149 6.42% $150-$199 2.94% Forever21 Puma Umbro $200+ 2.85% Gap Quick Silver Under Armour
Confidential Information, not for redistribution. PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Activewear (Men’s and Women’s)
Gender Income Distribution $0-$50,000 15% 27.6% 37% Female $50,000- 100,000
Male $100,000-$150,000
$150,000-$200,000
5.8% 25% $200,000-$250,000
$250,000+ 8.8% 63% 17.7%
Age Distribution Life Stages 3.9% 16.6% Upper Middle Income | Homebodies 18-29 9.9% 14.6% 19.9% Average Income | College Educated 30-39 10.9% Upper Middle Income | Nest Egg Savers 40-49 Average Income |Not College Educated 21.7% 50-59 28.1% 20.2% Upper Income | Established
60-69 Other Stages 19.6% 70+ 22.9% 11.5% Confidential Information, not for redistribution. Category Expertise CASUAL WEAR PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Casual Wear (Men’s and Women’s)
100,055,229 Casual Wear Shoppers Profiled 357,508,381 Casual Wear Purchases Analyzed
Breakdown by Product Category Breakdown by Product Price Range
Product Categories % of Transactions Price Range Categories % of Products Men's Coats & Jackets 5% 0-$49 36.18% Men's Jeans 4% $50-$99 29.60% Men's Pants 5% Men's Shirts & Polos 6% $100-$149 16.36% Men's Sweaters 5% $150-$199 8.18% Men's Underwear & $200+ 9.68% Socks 2% Men's Casual Shoes 4% Men's Boots 4% Total Brand Count: 1,101 Men's Sneakers 4% Women's Coats & Jackets 7% Adirenne Vittadini Armani Betsey Johnson Women's Dresses 7% Women's Intimates 2% Adrianna Papell ASICS Bill Blass Women's Pants 7% AG ASOS Billabong Women's Skirts 6% Alexander McQueen Athleta Birkenstock Women's Sweaters 7% Women's Tops & Tees 7% Altra Athleta Body Glove Women's Casual Shoes 7% Anne Klein Badgley Mischka Bostonian Women's Boots 5% Anthropologie Balenciaga Bottega Veneta Women's Sneakers 5%
Confidential Information, not for redistribution. PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Casual Wear (Men’s and Women’s)
Gender Income Distribution $0-$50,000 15.1% 37.8% Female 27.5% $50,000- 100,000
Male $100,000-$150,000
$150,000-$200,000
25.1% $200,000-$250,000 5.8%
$250,000+ 8.8% 63.2% 17.7%
Age Distribution Life Stages 3.9% 16.6% Upper Middle Income | Homebodies 18-29 9.8% 14.7% 19.9% Average Income | College Educated 30-39 10.9% Upper Middle Income | Nest Egg Savers 40-49 Average Income |Not College Educated 21.6% 50-59 28.3% 20.3% Upper Income | Established
60-69 Other Stages 19.7% 70+ 11.5% 22.8% Confidential Information, not for redistribution. Category Expertise
OFFICE WEAR PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Office Wear (Men’s and Women’s)
53,057,126 Office Wear Shoppers Profiled 347,207,087 Office Wear Purchases Analyzed
Breakdown by Product Category Total Brand Count: 1,366
Product Categories % of Transactions 525 America BCBGeneration Christian Dior Men's Pants 11% 7 For All Mankind BCBGMAXAZRIA Club Monaco Men's Shirts & Polos 11% A Pea In The Pod Bebe COACH Men's Dress Shirts 5% Adrianna Papell Ben Sherman Cole Haan Men's Suits & Sport Coats 3% Women's Dresses 14% Adrienne Vittadini Betsey Johnson Dickies Women's Pants 14% Aerosoles Bill Blass Diesel AG Billabong Dior Women's Skirts 13%
Women's Sweaters 14% ALDO Bottega Veneta DKNY Women's Shoes 15% Alexander McQueen Brooks Brothers Dockers
Breakdown by Product Price Range Anne Klein Bruno Magli Donna Karan Anthropologie Burberry Eddie Bauer Price Range Categories % of Products Armani Calvin Klein Eileen Fisher 0-$49 44.33% ASOS Carhartt Element $50-$99 33.52% Badgley Mischka Caribbean Joe Elie Tahari $100-$149 11.10% Balenciaga Champion Ellen Tracy
$150-$199 4.48% Bali Chloe Emporio Armani $200+ 6.57% Confidential Information, not for redistribution. PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Office Wear (Men’s and Women’s)
Gender Income Distribution
15.1% 37% $0-$50,000 Female 27.5% $50,000- 100,000 Male
$100,000-$150,000
$150,000-$200,000 5.8% 25.1% $200,000-$250,000
63% 8.8% $250,000+
17.7%
Age Distribution Life Stages
3.9% Upper Middle Income | Homebodies 16.5% 18-29 9.8% 14.7% 19.9% Average Income | College Educated 30-39 10.9% Upper Middle Income | Nest Egg Savers 40-49 Average Income |Not College Educated
21.6% 50-59 28.2% 20.3% Upper Income | Established
60-69 Other Stages 19.7% 70+ 11.5% 22.8% Confidential Information, not for redistribution. Category Expertise JEWELRY AND ACCESSORIES PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Jewelry and Accessories (Men’s and Women’s)
41,065,427 Jewelry and Accessories Shoppers Profiled 323,714,993 Jewelry and Accessories Purchases Analyzed
Breakdown by Product Category Total Brand Count: 843
Product Categories % of Transactions Alexander McQueen Body Glove Charlotte Tilbury Health & Beauty 21% Anne Klein Boss Hugo Boss Chloe Makeup 8% Anthropologie Bostonian Christian Dior Skin Care 11% Men's Accessories 14% Armani Bottega Veneta Citizen Jewelry 5% ASOS Boucheron Clinique
Women's Accessories 20% Badgley Mischka Brand Club Monaco Bags 20% Balenciaga Brooks Brothers COACH Bareminerals Bulgari Cole Haan
BCBGeneration Bulova Darn Tough
BCBGMAXAZRIA Burberry Diesel Breakdown by Product Price Range Bebe BVBGeneration Dior Ben Sherman Bvlgari DKNY Price Range Categories % of Products 0-$49 74.67% Benefit Cosmetics Calvin Klein Donna Karan
$50-$99 15.28% Betsey Johnson Carhartt Eagle Creek $100-$149 4.45% Billabong Caribbean Joe Eddie Bauer $150-$199 1.95% Bobbi Brown Cartier ELEMIS $200+ 3.64%
Confidential Information, not for redistribution. PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Jewelry and Accessories (Men’s and Women’s)
Gender Income Distribution
14.9% 37.1% $0-$50,000 Female 27.7% $50,000- 100,000 Male
$100,000-$150,000
24.9% $150,000-$200,000 5.8% $200,000-$250,000
8.9% 63.9% $250,000+
17.7%
Age Distribution Life Stages
3.9% Upper Middle Income | Homebodies 16.6% 18-29 9.6% 14.8% 19.9% Average Income | College Educated 30-39 10.8% Upper Middle Income | Nest Egg Savers 40-49 Average Income |Not College Educated 21.6% 50-59 28.5% 20.3% Upper Income | Established
60-69 Other Stages 19.7% 70+ 11.6% 22.7% Confidential Information, not for redistribution. Category Expertise FOOTWEAR PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Footwear (Men’s and Women’s)
51,439,636 Footwear Shoppers Profiled 259,551,202 Footwear Purchases Analyzed
Breakdown by Product Category Total Brand Count: 888
Product Categories % of Transactions Adidas Bill Blass Crocs Men's Shoes 17% Adrianna Papell Birkenstock DC Shoes Men's Boots 12% Aerosoles Bostonian Dior Men's Sneakers 13% ALDO Bottega Veneta DKNY Women's Shoes 26% Women's Boots 16% Altra Brooks Easy Spirit Women's Sneakers 16% Anne Klein Brooks Brothers ECCO
Anthropologie Bruno Magli Elie Tahari
Arc'teryx Carhartt Enzo Angiolini
ASICS Caribbean Joe Fila Breakdown by Product Price Range ASOS Chaco FOREVER21 Price Range Categories % of Products Athleta Chloe Franco Sarto 0-$49 8.35% Badgley Mischka Christian Dior Free People $50-$99 27.96% Balenciaga Clarks Frye $100-$149 33.56% $150-$199 16.84% BCBGeneration COACH G.H. Bass & Co. $200+ 13.28% BCBGMAXAZRIA Cole Haan GAP
Ben Sherman Converse Givenchy
Confidential Information, not for redistribution. PRECISETARGET MACHINE KNOWLEDGE Apparel Category: Footwear (Men’s and Women’s)
Gender Income Distribution
15% 37.2% $0-$50,000 Female 27.6% $50,000- 100,000 Male
$100,000-$150,000
$150,000-$200,000 5.8% 25% $200,000-$250,000
8.8% 63.8% $250,000+ 17.7%
Age Distribution Life Stages
3.9% Upper Middle Income | Homebodies 16.4% 18-29 9.9% 14.7% 19.9% Average Income | College Educated 30-39 10.9% Upper Middle Income | Nest Egg Savers 40-49 Average Income |Not College Educated 21.6% 50-59 28.1% 20.3% Upper Income | Established
60-69 Other Stages 19.6% 70+ 11.6% 23% Confidential Information, not for redistribution.