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36 04/2016 Digital age and social media has become the most effective way for Internet & mobile penetration increased significantly from year 2012 to 2015. people with huge followings to assert their influence. Through various

social platforms - Twitter, Instagram, Facebook, Youtube etc., a Broadband and Mobile Penetration (per 100 inhabitants.)

number of individuals have acquired thousands of followers who Broadband 140 watch, listen to and cling on to their every word. Mobile 105 Here are the top 20 Most Influential Malaysian in Social Media. 70 35 0 20 Most Influential Malaysian in Social Media (based on number of followers): 2012 2013 2014 2015 1 Lisa Surihani 5 Samad 9 Fizo Omar 13 Aznil Hj Nawawi 17 Izara Aishah 2 Dato' Sri Haji 6 Awal Ashaari 10 Liyana Jasmay 14 Hafiz Hamidun 18 Dato' Dr. Haji Mohd Mohammad Najib bin 7 Yana Samsudin 11 Scha Alyahya 15 Neelofa Fadzilah Kamsah The popular activities among Malaysian Internet users Tun Haji Abdul Razak 8 Yuna 12 Tun Dr. Mahathir bin 16 Dato' 19 Anwar Ibrahim 3 Zizan Razak Mohamad 20 Khairy Jamaluddin incline towards social networking and entertainment. 4 Aaron Aziz

Percentage distribution of Facebook user and number of account owned by a user

Criteria: Daily Active Users Daily Active Users Daily Active Users 1090 136 300 13.2% 86.8% Twitter Million Million Million Do not have Have 87.4% Facebook Facebook 1 ACCOUNT Instagram account account 10.4% Facebook 2 ACCOUNTS Google Trending Search Politician 20% 12.6% 1.4% Top 20 3 ACCOUNTS News Hits are Others 10% Influential Celebrity People in 70% having 0.7% Malaysia more >3 ACCOUNTS than one Facebook account

Source : http://www.skmm.gov.my/

Percentage distribution of Facebook user by alternative social media Organisation Others Celebrity Others Politician

48.4% 51.6%

of Facebook 14.2% user 5.9% 30.3% 4.0% 3.7% 3.1% Organisation have an 22.7% 2.1% Organisation alternative Celebrity Celebrity Athlete Celebrity social media account + Others None 04/2016 37 Digital age and social media has become the most effective way for Internet & mobile penetration increased significantly from year 2012 to 2015. people with huge followings to assert their influence. Through various social platforms - Twitter, Instagram, Facebook, Youtube etc., a Broadband and Mobile Penetration (per 100 inhabitants.) number of individuals have acquired thousands of followers who Broadband 140 watch, listen to and cling on to their every word. Mobile 105 Here are the top 20 Most Influential Malaysian in Social Media. 70 35 0 20 Most Influential Malaysian in Social Media (based on number of followers): 2012 2013 2014 2015 1 Lisa Surihani 5 Shaheizy Sam Samad 9 Fizo Omar 13 Aznil Hj Nawawi 17 Izara Aishah 2 Dato' Sri Haji 6 Awal Ashaari 10 Liyana Jasmay 14 Hafiz Hamidun 18 Dato' Dr. Haji Mohd Mohammad Najib bin 7 Yana Samsudin 11 Scha Alyahya 15 Neelofa Fadzilah Kamsah The popular activities among Malaysian Internet users Tun Haji Abdul Razak 8 Yuna 12 Tun Dr. Mahathir bin 16 Dato' Siti Nurhaliza 19 Anwar Ibrahim 3 Zizan Razak Mohamad 20 Khairy Jamaluddin incline towards social networking and entertainment. 4 Aaron Aziz

Percentage distribution of Facebook user and number of account owned by a user

Criteria: Daily Active Users Daily Active Users Daily Active Users 1090 136 300 13.2% 86.8% Twitter Million Million Million Do not have Have 87.4% Facebook Facebook 1 ACCOUNT Instagram account account 10.4% Facebook 2 ACCOUNTS Google Trending Search Politician 20% 12.6% 1.4% Top 20 3 ACCOUNTS News Hits are Others 10% Influential Celebrity People in 70% having 0.7% Malaysia more >3 ACCOUNTS than one Facebook account

Source : http://www.skmm.gov.my/

Percentage distribution of Facebook user by alternative social media Organisation Others Celebrity Others Politician

48.4% 51.6%

of Facebook 14.2% user 5.9% 30.3% 4.0% 3.7% 3.1% Organisation have an 22.7% 2.1% Organisation alternative Celebrity Celebrity Athlete Celebrity social media account + Others None