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DETROIT BUSINESS MAIN 10-16-06 A 24 CDB 10/12/2006 3:53 PM Page 1

Page 24 CRAIN’S BUSINESS October 16, 2006

CRAIN'S LIST: LARGEST COMMERCIAL RADIO STATIONS Ranked by 2005 revenue Radio revenue trends downward Total Total Company General manager revenue revenue 12 AQH share Signal Of the 19 radio stations Address Sales manager ($000,000) ($000,000) Arbitron ranking strength Rank listed as the largest in De- Phone; Web site Program director Parent company 2005 2004 spring 2006 (watts) Format troit based on 2005 rev- WWJ 950 Rich Homberg CBS Radio $23.2 $25.1 4.6 (8) 50,000 News enue, just two showed an 26495 American Drive, Southfield 48034 Pete Kowalski New York City (248) 455-7200; www.wwj.com Rob Davidek B increase from 2004. 1. Revenue figures for most stations are estimates by WRIF 101.1 FM Tom Bender Inc. 21.0 22.1 5.0 (4) 27,000 BIA Research Inc. 1 Radio Plaza, Detroit 48220 Gayle Halebain Braintree, Mass. The local downward 2. (248) 547-0101; www..com Doug Podell trend parallels a national decline, radio experts say, with the Detroit losses also WOMC 104.3 FM Kevin Murphy CBS Radio 20.8 18.5 C 4.8 (6) 190,000 2201 Woodward Heights Blvd., Ferndale 48220 Lynn Montemoyor New York City attributed to auto industry 3. (248) 546-9600; www..com Steve Alan troubles. “It’s a huge uncertainty in the marketplace,” said 19.2 WNIC 100.3 FM Til Levesque Clear Channel 19.8 3.7 (11) 32,000 Adult Kevin Scollin, director of 27675 Halsted Road, Farmington Hills 48331 Liz Waterhouse Communications contemporary (248) 324-5800; www..com Don Gosselin San Antonio placement at Southfield- 4. based Specs Howard School of Broadcast Arts. WJR 760 AM Mike Fezzey Citadel 19.0 20.4 4.9 (5) 50,000 News talk He also does a weekend 3011 W. Grand Blvd., Detroit 48202 Tom O'Brien Broadcasting Corp. WYCD 99.5 FM Steve Stewart New York City show on . 5. (313) 875-4440; www..com “The auto industry is expe- riencing difficulties, and WMGC 105.1 FM Tom Bender Greater Media Inc. 16.0 16.0 3.3 (12) 50,000 Adult we have difficulties with 1 Radio Plaza, Detroit 48220 Marcy Cyburl Braintree, Mass. contemporary the war. You’re seeing a 6. (248) 414-5600; www.detroitmagic.com Lori Bennett downward trend in the housing market. People are becoming more cautious, WJLB 97.9 FM Til Levesque Clear Channel 15.3 17.6 5.2 (1t) 50,000 Urban 645 Griswold, Suite 633, Detroit 48226 Brian Boettcher Communications contemporary and as a result, people are 7. (313) 965-2000; www.fm98wjlb.com K.J. Holiday San Antonio spending less.” ■ Tied for top-rated station. Also when companies see a dip in profits, there’s WVMV 98.7 FM Debbie Kenyon CBS Radio 14.6 14.9 4.2 (9) 50,000 New adult often an inclination to trim 31555 14 Mile Road, No. 102, Farmington Hills 48334 Jennifer Jennings New York City contemporary, (248) 855-5100; www.wvmv987.com Tom Sleeker smooth jazz back the sales staff, Scollin 8. said. Fewer salespeople means less revenue. WYCD 99.5 FM Debbie Kenyon CBS Radio 14.6 C 12.8 C 5.2 (1t) 17,500 Country Rich Homberg, general 26555 Evergreen Road, Suite 675, Southfield 48076 Janet Jablonski New York City manager at CBS Radio- (248) 799-0600; .com Jim Roberts 8. ■ Tied for top-rated station. owned WWJ 950 AM and WXYT 1270 AM, expects WKQI 95.5 FM Til Levesque Clear Channel 14.0 15.7 4.7 (7) 100,000 Pop the rest of this year and 27675 Halsted Road, Farmington Hills 48331 Allyson Fillman Communications contemporary 2007 to be rebound years, 10. (248) 324-5800; www.channel 955.com Dom Theodore San Antonio hit radio at least locally, for radio. “The car business will come back, and we’re start- WMXD 92.3 FM 13.7 Til Levesque Clear Channel 14.9 5.1 (3)3 45,000 Urban adult ing to see that,” he said. He 645 Griswold, Suite 633, Detroit 48226 Jeff Luckoff Communications contemporary (313) 965-2000; www.wmxd923.com Jemilah Muhammed San Antonio also expects increased rev- 11. enue from the mortgage, health care and telecom WCSX 94.7 FM Tom Bender Greater Media Inc. 12.6 13.1 3.2 (13) 13,500 sectors. 1 Radio Plaza, Detroit 48220 Jennifer Mefford Braintree, Mass. 12. (248) 398-9470; www..com Bill Stedman — Bill Shea Ownership WKRK 97.1 FM Rich Homberg CBS Radio 8.1 8.2 1.9 (17t) 15,000 Talk 15600 W. 12 Mile Road, Southfield 48076 Bob Turner D New York City Owners of more than one 13. (248) 395-9797; www.971fm.com Craig Schwab station: Clear Channel

WHTD 102.7 FM Carol Lawrence Dobrusin Radio One Inc. 7.7 8.1 3.0 (14) 50,000 Urban WNIC 100.3 FM 3250 Franklin St., Detroit 48207 Skip Dillard Lanham, Md. contemporary WJLB 97.9 FM 14. (313) 259-2000; www.hot1027detroit.com Charles Spence WKQI 95.5 FM WMXD 92.3 FM WDTW 106.7 FM WDVD 96.3 FM Steve Kosbau Citadel 7.6 7.9 2.6 (15t) 20,000 Adult WDTW 1310 AM Scott Kunnath Broadcasting Corp. contemporary 3011 W. Grand Blvd., Suite 800, Detroit 48202 WDFN 1130 AM 15. (313) 871-3030; www.963dvd.com Ron Harrall New York City CBS Radio WWJ 950 WDRQ 93.1 FM Steve Kosbau Citadel 6.5 7.5 2.6 (15t) 26,500 WOMC 104.3 FM 800 , Detroit 48202 Kristi Orvis Broadcasting Corp. (313) 871-9300; 931dougfm.com Ron Harrell New York City WVMV 98.7 FM 16. WYCD 99.5 FM WKRK 97.1 FM WDTW 106.7 FM Til Levesque Clear Channel 6.3 7.5 1.9 (17t) 61,000 Country WXYT 1270 AM 27675 Halsted Road, Farmington Hills 48331 Nancy Wade Communications (248) 324-5800; www.1067thedrive.com John Trapane San Antonio Greater Media Inc. 17. WRIF 101.1 FM WMGC 105.1 FM WDFN 1130 AM Til Levesque Clear Channel 5.0 5.5 1.3 (21) 50,000 Sports WCSX 94.7 FM 27675 Halsted Road, Farmington Hills 48331 Elliott Lerner Communications (248) 848-1130; www..com Rona Danziger San Antonio 18. WJR 760 AM WDRQ 93.1 FM WXYT 1270 AM Rich Homberg CBS Radio 4.2 4.6 1.8 (19) 50,000 Sports WDVD 96.3 FM 26495 American Drive, Southfield 48034 Bob Turner New York City (248) 455-7350; www.wxyt.com Dan Zampillow Radio One Inc. 19. WHTD 102.7 FM WDMK 105.9 FM WDMK 105.9 FM Carol Lawrence Dobrusin Radio One Inc. 4.2 4.4 3.9 (10) 20,000 Urban adult WCHB 1200 AM 3250 Franklin St., Detroit 48207 Charles Spence Lanham, Md. contemporary (313) 259-2000; www.kissdetroit.com Skip Dillard 19. WMUZ 103.5 FM WEXL 1340 AM This list encompasses commercial radio stations in Wayne, Oakland, Macomb and Livingston counties. This is not a complete listing but the most comprehensive available. Information was provided by Investing in Radio Salem Communications 2006, The Arbitron Co. and the radio stations themselves. Revenue figures for all commercial radio stations were obtained from Investing in Radio 2006, BIA Research Inc., Chantilly, Va., unless otherwise indicated. All audience rankings are copyright 2006, The Arbitron Co., New York City, and may not be quoted or reproduced without the prior written permission of Arbitron. 12+ average quarter-hour share (AQH) rankings are from the WDTK 1400 AM Detroit metro survey area Spring 2006 Quarterly Local Market Report, from March 30, 2006, through June 21, 2006, 6 a.m. to midnight Monday through Sunday. The first number in the column is the percentage of listeners WLQV 1500 AM over 12 years of age in the survey area who listen to a station for at least five minutes during a 15-minute period. The number in parentheses represents the Arbitron ranking. t = tie. B Rob Davidek is the news director. Birach Broadcasting C Station provided revenue. WNZK 690 AM D Interim sales manager. WPON 1460 AM LIST RESEARCHED BY ANNE MARKS AND JOANNE SCHARICH