HOUNSLOW MATTERS PARK SURVEY
Prepared by Tim Douglas Culture and Leisure Services GENERIC TRENDS Frequency of visit: The majority visit at least once per week
Two of more times 4.70% 6.00% per week 8.60% About once per week About once every 54.80% two weeks 23.60% About once per month Less than once per month Travel to the park: 82% walk to get there suggesting a local catchment!
24.70% Car/Motorcycle Bus 11.40% Tube 1.30% Train 82.30% 0.80% Cycle Walk 9.10% % of respondents who visited park/s most frequently in past 4 months: Boston, Gunnersbury, Lampton, Turnham Green
45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
Avenue Park Avenue Beaversfield St. Dunstons Stamford Jersey Park Inwood Feltham St. Johns Park Heston Feltham Redless Hanworth Chiswick Boston Turnham Lampton Gunnersbury Other User Profiles
1.30%1.80% 7.60%0.80%2.50% 13.60% Under 18 0.50% White 15.70% 18-24 1.80% Mixed/Dual Heritage 33.80% 25-44 Black/Black British 45-64 Asian/Asian British 65-74 Chinese Over 75 Other ethnic group 34.30% 72.00%
35.10%
Male Female 57.60% Half of users are there to walk, almost 40% visit parks to take children to play
Walking
21.00% Walking the dog
6.00% 50.60% Cycling
Other sporting activity (running, football, etc.) 38.70% To relax
To take children to play 17.10%
6.80% To visit the museum or event 39.20% 12.70% To enjoy the wildlife Satisfaction by attribute: Users are least satisfied with toilet provision and cleanliness. They are most satisfied with maintenance
Opening hours Maintenance of grass areas Cleanliness (litter) Maintenance of pathways Safety and security Wildlife and nature Cleanliness (dog mess) Children's play facilities Information and signage Plant and flower displays Provision of seating Toilets cleanliness Toilets provision
0 2 4 6 8 10 Importance by attribute: Cleanliness and safety/security are important to users. Information and signage is least important
Cleanliness (dog mess) Toilets cleanliness Cleanliness (litter) Safety and security Maintenance of pathw ays Maintenance of grass areas Toilets provision Wildlife and nature Provision of seating Plant and flow er displays Children's play facilities Opening hours Information and signage
0 2 4 6 8 10 Satisfaction Vs Importance: There are large gaps against elements that are considered most important.
10 9 8 7 6 Importance 5 4 Satisfaction 3 2 1 0
Cleanliness (litter) Cleanliness (dog mess) Safety and security Provision of seating Children's play facilities Information and signage Plant and flower displays Maintenance of pathways Maintenance areas of grass Opening hours Toilets provision Toilets cleanliness Wildlife and nature Correlation of overall satisfaction with attribute scores: Adding toilets has least impact, however, if provided they must be kept clean.
Cleanliness (litter) Maintenance of grass Safety and security Plant and flower displays Maintenance of pathways Wildlife and nature Children's play facilities Cleanliness (dog mess) Toilets cleanliness Information and signage Provision of seating Opening hours Toilets provision
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Top 3 items they would like to see improved. Toilet provision, cleanliness, safety and children’s play areas are key.
45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%
and signage Opening Maintenance Plant and Maintenance Wildlife and Provision of cleanliness Children's Safety and (dog mess) Cleanliness Cleanliness provision
Information
hours flower Toilets
security
of grass
seating Toilets
nature
play (litter)
of Areas to focus if not performing: litter, safety and maintenance, wildlife and nature, plant and flower displays. Areas we should communicate more on: wildlife and nature, plant and flower displays
9.5 Satisfaction Drivers Safety Cleanliness litter 9
Maintenance Pathways 8.5 Maintenance Grass 8 Importance Mean Wildlife and Nature
7.5 Plant and Flower Displays
7
6.5 Hidden Opportunities 6 0.3 0.4 0.5 0.6 0.7 0.8 Impact PARK CLUSTERS Parks most likely to be used solely PARK % (of total sample visiting park) who visited only this park in past 4 months Lampton 35% Hanworth 25% Boston Manor/ 15% Heston/Inwood Gunnersbury Park 13% St Johns 13% Redlees 12% Feltham Park 9% Turnham Green 4% Feltham Green 3% Chiswick Common/ 0 Stamford Brook Parks most likely to be used solely (base sizes low)
PARK % (of total sample visiting park) who visited only this park in past 4 months Bedfont Lakes 76% (base =25) St Pauls 46% (base =13) Parks most likely to be visited in conjunction with
PARK Other parks visited to this park in past 4 months Beaversfield Park Gunnersbury, Lampton Boston Manor Gunnersbury Feltham Green Feltham Park, Hanworth Park, St. Dunstons Feltham Park Feltham Green, Hanworth Park Heston Lampton Park Inwood Lampton Park St. Johns Redless Turnham Green Chiswick Common Stamford Brook Turnham Green TRENDS BY USAGE Overall satisfaction by user function: Walkers are most satisfied. Those taking children to play least satisfied
7.2 7 6.8 6.6 6.4 6.2 6 5.8 5.6 5.4
5.2
the
the
Other
Other
to play
Cycling (please activity wildlife
To To take
children specify) To visit the dog
sporting To relax
Walking Walking
To To enjoy museum Usage by demographic: Indexed against total profile and over/under indexing highlighted. Those taking children to play and for cycling are more likely to be 25-44. Those walking the dog are most likely to be 45-64. Satisfaction mean by age: 25-44 year olds are least satisfied. This group are most likely to ‘take children to play’
Over 75 6.96
65-74 7.23
45-64 6.51
25-44 5.91
18-24 7.1
Under 18 7.67
0 2 4 6 8 10 Satisfaction attributes by user function showing difference from attribute mean for total sample. Results show that those who take children to play are least satisfied. Importance attributes by usage function. Difference against attribute mean shown. For those walking, dog mess is important. For those walking the dog, and taking children to play, safety and security is an issue. 3 most important elements to improve by usage function (high values highlighted). For those walking, dog mess and lack of toilet provision is an issue. For those taking children to play, improved play equipment is essential WALKERS: Overall satisfaction correlated with attributes..
Cleanliness (litter) Maintenance of grass Safety and security Maintenance of Toilets cleanliness Plant and flower Wildlife and nature Cleanliness (dog mess) Information and signage Provision of seating Children's play facilities Opening hours Toilets provision
0 0.2 0.4 0.6 0.8 CHILDREN PLAY: Quality of play equipment impacts satisfaction
Cleanliness (litter) Children's play facilities Wildlife and nature Safety and security Toilets cleanliness Maintenance of grass Maintenance of pathways Plant and flower displays Cleanliness (dog mess) Information and signage Provision of seating Toilets provision Opening hours
0 0.2 0.4 0.6 0.8 TRENDS BY INDIVIDUAL PARK (where base is sufficient) BOSTON MANOR: Strong satisfaction rating on cleanliness, plant & flower displays and maintenance. Low score for safety and security
10 9 8 7 6 5 4 3 2 1 0
Mean provision cleanliness Maintenance Safety and Provision of and signage Children's Wildlife and (dog mess) Cleanliness Cleanliness Plant and Maintenance Opening
Information
hours hours
Toilets flower
security
of grass
Toilets seating
nature (litter)
play
of LAMPTON PARK: Lower satisfaction across attributes. Lack of seating is an issue as is safety and security
10 9 8 7 6 5 4 3 2 1 0
Mean provision cleanliness Provision of Safety and (dog mess) Cleanliness Wildlife and and signage Children's Maintenance Cleanliness Maintenance Plant and Opening
Information
hours hours
flower
security
Toilets
seating
of grass
Toilets
nature
play (litter)
of Gunnersbury Park need seats but feel safe!
9 8 7 6 5 4 3 2 1 0
Opening
Safety and
Maintenance
Children's
Cleanliness
Wildlife and
Cleanliness
(dog mess)
Maintenance
Plant and
and signage
Provision of
cleanliness
provision
Mean
Information
hours hours
flower
security
Toilets
seating
of grass
Toilets
nature
play
(litter)
of Hanworth Park need seats aswell!
8 7 6 5 4 3 2 1 0
Mean provision cleanliness Plant and Provision of and signage Maintenance Safety and Cleanliness Children's Maintenance Wildlife and (dog mess) Cleanliness Opening
Information
hours hours
flower
security
Toilets
seating
of grass
Toilets
nature
(litter) play
of Bedfont Lakes
8 7 6 5 4 3 2 1 0
Mean provision cleanliness Provision of Plant and Children's Maintenance and signage Maintenance Cleanliness (dog mess) Cleanliness Safety and Wildlife and Opening
Information
hours hours
flower
security
Toilets
seating
of grass
Toilets
nature
play (litter)
of Conclusions - Overall
• Some parks are used more frequently and individually.
• The total sample are most satisfied with the maintenance of grass/pathways, litter cleanliness and safety/security. These attributes have the greatest impact on satisfaction and have high stated importance.
• The gap between satisfaction and stated importance is highest (aside of loos) for cleanliness (litter), cleanliness (dog mess) and ‘safety and security’.
• They are least satisfied with toilet provision. In terms of impact on satisfaction provision of toilets scores lowest, hence whilst it has stated importance it has low impact. Equally toilet cleanliness has very high stated importance, so if provided they must be kept clean. Conclusions– User Groups
Each park has a different usage function. We need to understand this on an individual park basis and tailor the service to those user groups using it most frequently.
• Walkers: Have a median overall satisfaction score. Against the total survey they are least satisfied with cleanliness (dog mess), this was also stated as being important to them. APPENDIX Opens: Other improvement suggestions: Facilities
Facilities Net 36% of total sample More toilets 39% of facilities comments More seats 22% of facilities comments More dog bins 18% of facilities comments Opens: Other improvement suggestions: Maintenance
Maintenance Net 27% of total sample Cleanliness 29% of maintenance comments Litter collection 19% of maintenance comments Clean toilets 19% of maintenance comments Pathways 12% of maintenance comments Opens: Other improvement suggestions: Safety
Safety Net 21% of total sample More security 40% of safety comments Better safety 35% Patrol Park 22% Less antisocial 13% behaviour Less vandalism 13% Opens: Other improvement suggestions:
Young Childrens Play 4% of total sample Facilities Older Childrens Play 2% of total sample Facilities Net Encourage Wildlife Net 4% of total sample More plants and flowers 6% of total sample Opens: Other improvement suggestions: Opens: Other improvement suggestions: