bad ischl 2024

european capital of culture candidate city

introduction 04 (q01-q04) contribution to the long-term strategy (q05-q09) 09 cultural and artistic content 15 (q10-q13) european dimension (q14-q16) 33 outreach 37 (q17-q19) management bad ischl 2024 (q20-q35) 42 european capital of culture capacity to deliver candidate city 57 (q36-q38) The monarchy is dead! But our yodelling de-dusted and contemporary develop- period desired for its so-called “Som- question 01 is real! ment for Bad Ischl and the Salzkammer- merfrische”, the summer re-creation, Why does your city wish to take gut. Sustainable positive cultural change where artists and others came to part in the competition for the title We also have an urgent need to deal IS possible. Taking the preceding Aus- encounter an enclave of peace and of European Capital of Culture? with the migration of youth and a well trian ECoC cities as an example, proves inspiration. To become ECoC means to qualified workforce to bigger cities. This how long lasting this cultural change can re-establish those spaces to retreat and brain drain problem we share with other be. Our region can be a similar example to strengthen the power of our counter- European regions. Due to the lack of for other future rural enclaves. In Austria culture. Some of this we have already. PRESENT DAY – Bad Ischl and the Salz- promising future visions and an attrac- and across Europe. Different cultural enclaves, but sepa- kammergut 2018-2019 tive infrastructure many people migrate rate and disconnected. Like enclaves elsewhere. More than 40% of all Austrian THE FUTURE Bad Ischl and the Salz- across Europe. Our region, which many have heard of municipalities are facing substantial kammergut 2019-2030 We will re-create the summer recreation! but few truly know, is at a tipping point. A consequences of this rural exodus. real danger of degenerating into a tour- Bring on the future! The Salzkammergut, as a topographically Our vision for 2024 is that Salzkammer- ist sport and leisure Disneyland looms and historically shaped cultural envi- gut residents, already record-holders in over us. In our villages and cities, this We are confronted with even more chal- ronment, offers a myriad of unusual and the system and membership of societies (Hyper-)Tourism adversely affects the lenges: The Salzkammergut’s topograph- surprising stories, places and people. and associations (the first continental life quality and opportunities of the local ical reality, which is a source of beauty, We are rebellious, mysterious, nature European cooperative movement was population. We witness this phenomenon also makes mobility difficult, as does the loving, curious, hearty and creative! Yes, founded here), shall create a new coop- throughout Europe in various places, poor development of public transport. we are all of these things! erative cultural movement - the Inclave. just look at Amsterdam, Barcelona, The housing and building culture is still Dubrovnik or Venice. underdeveloped compared with contem- The Salzkammergut was for a long Manifold and peculiar as we are, we do At first chance, please turn around! porary standards. In particular we lack wish to open ourselves to Europe and affordable housing for all people. We demonstrate that the gridlocked, dusty Our tourism advertising continues to also lack consumption-free spaces to i image is far away from today’s reality. pursue an idealisation of a perfect world indulge in and cultivate social contacts We owe commitment to tradition, but and a sell off of emperor myths and not only in Bad Ischl but also in the at the same time new traditions arise clichés. This sell off already started in other communities. These deficits are 0.5 % as well! The cultural diversity – ranging the post-war era with film productions equally present throughout Europe. An of their annual salary is what from counterculture and subculture, such as “The White Horse Inn”, “Sissi” or enchanting landscape neither pays the around 80% of salt workers pay pop-culture and traditional culture to “The Sound of Music” and is contributing bills nor does it provide opportunities for voluntarily into the so-called high culture – will appear in new glory, if to an image of our region as backward, a fulfilling career. “Bruderlade”, a solidarity fund we develop those small cultural enclaves conservative and being full of homeland Let us live here! established in 1837 through which into a big inclusive Inclave. aficionados. Tradition in the Salzkam- workers help each other in case We’re IN with the Inclave of culture! And mergut has real depth and meaning but Considering all those challenges, NOW of illness and hardship. we want Europe to be too! so often is sold through merely folk- is precisely the moment to take action loric events. and lay the cultural groundwork for a

04 bad ischl 2024 introduction question 02 Does your city plan to involve its surrounding area? Explain this choice.

question 03 Explain briefly the overall cultural profile of your city

To underline the very essence of our application, which is the fundamental unity of our core city Bad Ischl with its surrounding region of the Salzkam- mergut, we have grouped these two questions together.

Bad Ischl, the core city leading the application, is located right in the Artists, aristocrats, entrepreneurs have To guarantee a program of this magnitude their ideas. To shamelessly use a phrase Bad Ischl Daniel Leitner middle of the cultural region called chosen this city as their home. Con- and impact, and to manage our social and from one of the area’s most famous the Salzkammergut, which has in total sequently, the city distinguishes itself cultural challenges, we have established musical depictions1: “our hills are alive” 1. “The Sound of Music” a population of 102,000 people. Our through a unique mixture of historically strong links between Bad Ischl and the with culture. area and Bad Ischl in particular enjoy rooted as well as contemporary culture, surrounding municipalities. A total of 23 historical and cultural significance which propels this town to a central municipalities across the Salzkammergut, Alive, through our mountains, which mark within Austria and Europe. The grand position within Austrian tourism. The spanning three different federal states, the beginning of the Alps, alive through history of the Habsburg monarchy, city draws its identity exactly from this have agreed on the first joint cultural our 76 lakes and rivers. Alive as a natural with the Emperor family having their field of tension generating an energy development plan (see Q5). We anticipate paradise and not just a unique selling summer residence here, triggered that is all at once charged, creative, that most, if not all, of these 23 munici- point. Many visitors who come here, state the popular “Sommerfrische tourism” cosmopolitan and Europe focused. palities will play a full part in a Bad Ischl that it is one of the most magic places in (summer re-creation tourism), which Precisely this makes Bad Ischl, as ECoC 2024. the world. together with the tourism industry con- representative for the whole region, the stitutes an important economic factor ideal body as bidder for the ECoC 2024 As early as now, artists and others from Alive, through the history of salt mining and makes this city the indisputable title. A cultural hub, charming, radiating across the entire region have been spanning more than 7,000 years and still metropolis of the Salzkammergut. and open for the “Other”. reaching out to us and putting forward ongoing. Alive also through European

bid book one 05 Ateliers Alte Weberei Brauerei Schloss Eggenberg Eggerhaus Galerie 422 Galerie Erlas Galerie Tacheles International Ceramics Symposium Kapuzinerkloster Schoss Ort K-Hof Museen Kino Ebensee Kitzmantelfabrik Moserei Scharnstein Salzkammergut Festwochen Gmunden Stadttheater Gmunden Freies Radio Salzkammergut Zeitgeschichte Museum Kaiservilla Kongress- und Theaterhaus Lehartheater Stadtmuseum Trinkhalle

Deutschvilla Strobl Kulturhaus Mozarthaus Ausseer Festsommer Kammerhofmuseum Kurhaus Literaturmuseum Altaussee Hand.Werk.Haus Salzwelten Altaussee Kunstmü Festival Sprudel, Sprudel + Musik Paul Jaeg Galerie Volkshaus Altaussee Salzwelten Hallstatt Welterbemuseum Hallstatt

06 bad ischl 2024 introduction history, the Hallstatt era, the monarchy, the fest (Emperor celebration) and the Léhar agriculture and livestock farming, indus- kammergut. Another idea is to connect world war eras with the infamous National Festival. The city does not lack of contem- trial areas rich in the culture of work, the salt sites, located in Ebensee, Bad Socialism having left its painful mark, up to porary artists and has a persistent alterna- manufacturing and processing, mining Ischl, Hallstatt, Altaussee and Hallein. our contemporary globalised time. tive scene. However, to broaden Bad Ischl’s areas, craftsmanship in wood, metal, Everywhere on those strategic points cultural profile, there is a strong need for ceramics etc. and the more touristic and places of intervention, the local Alive too as a place of retreat, which a clearer strategy for audience develop- resorts, as well as the purely residential. cultural associations - such as art house inspired world famous 19th and 20th ment, including recognising and funding There are bourgeois, fashionable and cinemas, exhibition centers, museums, century artists to live, perform and create less traditional, exclusive forms of culture. artsy, simple as well as socialist areas. music schools and concert halls - here during the original “Sommerfrische”. This could be achieved, for example, with We find areas influenced by Catholicism, including the independent art and media Today this legend continues to attract a stronger focus on pop culture, con- as well as Protestantism. scene, artists as well as the general artists and many others, providing a living temporary arts and the performing arts. public would be included and motivated place and a refuge for creation as well as There is neither a big historical museum in This great terrain has a diversity that to get involved. re-creation, healing, sport and pleasure. place nor one dedicated to contemporary interlinks all cultural, social and historical arts. Only a few small museums provide a aspects present - running across all topo- Originally, a cultural cooperative funded Freies Radio Salzkammergut But what does the term Salzkammergut professional offer. Most of the cultural pro- graphic delicacies, elevations, mountains through the EU LEADER program initi- Kaiservilla actually mean? The chamber (“Kammer”) gram is aimed at day-trippers or summer and valleys, including the Waters as well ated this application. The program aims Kongress- und Theaterhaus estate was the direct property of the visitors. This application aims to address as the air above. Such is the diversity that to engage local stakeholders to initiate Lehartheater Archdukes of the House of Habsburg. the need for more permanent spaces and it offers us an abundance of opportunities actions for the development of their rural Stadtmuseum The salt quarried from deep within the places for art and culture also catering for for a common cultural development for our areas. It originally constituted an agricul- Trinkhalle mountains was in the true sense of the a local audience. future together. tural development program but recently word the “white gold” of this region. It has been focusing more on how culture enriched the Habsburg Empire, whilst In this bountiful region the potential Regional identity exists through a can connect with and support social and providing work for local people. It created is in place. One encounters areas with branched-out network among cultural cre- economic development. Through this this fascinating combination of imperial ators and institutions. This already man- EU LEADER program several cultural Deutschvilla Strobl enrichment (and exploitation) juxtaposed ifests itself in creatives working together projects have already been established in Kulturhaus with a strong cultural obstinacy, a particu- i between all the three federal states of the Salzkammergut region, including our Mozarthaus Ausseer Festsommer Kammerhofmuseum lar stubbornness and a resisting attitude Salzburg, Upper Austria and Styria. There application for ECoC 2024 and a long-term Kurhaus towards authorities, resulting in the first 624 is great potential for even more coopera- cultural development plan for the entire Literaturmuseum Altaussee workers cooperative movement and tive endeavours. Salzkammergut (see Q5). Other instigated Hand.Werk.Haus Protestants emigrated Salzwelten Altaussee social insurance scheme in Europe. This EU LEADER projects are “KUNST:RAUM Kunstmü Festival Sprudel, Sprudel + Musik character trait has also found its way into to Transylvania between We want to continue with and revitalise Gmunden”, for low-threshold regional cul- Paul Jaeg Galerie Volkshaus Altaussee our culture. It has created an indomitable 1734 - 1736 to escape the the movement of cultural cooperatives, tural development, the “Summer Academy Salzwelten Hallstatt scene of counterculture, a key area for our Counter-Reformation. Up with targeted actions and comprehen- Traunkirchen”, which offers courses in Welterbemuseum Hallstatt program’s development. until today various villages sive cultural programming. One such the visual arts and the “Medienportal”, a in the Salzkammergut are idea, for example, is a line of initiatives regional multimedia platform. NOW is the Today, Bad Ischl presents itself as an predominantly protestant. along the river Traun, which runs as a time to fuse all these initiatives into one imperial and operetta city with its Kaiser- main artery through the whole Salz- common and substantial cultural vision.

bid book one 07 Salt and Water are the core elements basis of our society and makes our point. The region that created the question 04 of all living beings. We want Salt. life more worth living. Culture polar- concept of the community cooper- Explain the concept of the programme which Water to be the focus of a newly-en- izes, provides food for thought and ative is in danger of remaining, and would be launched if the city is designated ergized, vibrant living space. Modern initiates debates about how we shape being stuck, as a series of enclaves - as European Capital of Culture. technology in Salt extraction and our coexistence. Our definition of which exist separately, looking inward processing means fewer people can culture is broad, including all forms of and back to a Europe past instead of make a living exclusively from the creativity. Everyone should be able to a Europe of now - and thus failing to “white gold”. Like in many other parts create, organise and consume culture! connect with each other. Our Concept is based on the elements of Europe or in the whole world in fact, Through the ECoC 2024 challenge which formed the original life force when a traditional industry dies, it and opportunity, we will use our past Salt.Water can also be painful. But of our region: Salt.Water. Both were cuts off the very lifeblood which flows history to create a modern story. in the long term it heals the wound. fundamental in creating our history. through our veins. Our Salt.Water will start the healing Our Salt.Waters brought people here process and help us move from many to recuperate and be cured. Bad Today, the region continues to live We are rebellious, mysteri- enclaves to one Inclave. This will bring Ischl as a “Kurort” (health resort) can on its Salt and Water assets, but in back young, well-educated Salzkam- be traced back to the 1820s, when a different way. Water, an attractive ous, nature loving, curious, mergut natives, as well as attract new the first spas were set up here. Salt element for visitors and tourists, now people from across Europe. became an important economic fac- plays a major commercial role. But hearty and creative! Yes, we tor, brought jobs for Salt miners and there are dangers in overdependence are all of these things! Our goal is to use just the right gave us our name. As early as 1656 the on tourism. We don’t want to live in amount of Salt.Water to create a name Salzkammergut is mentioned for a theme park of the past, sustaining tasty, healthy and wholesome Salz- the first time. This interplay between a backward-looking culture which Change can be painful. It can be kammergut soup. This will strengthen nature and commerce created both has commercialized our history and comforting to dwell on a rosy glow of the parts of our region on the brink of our landscape and culture. Above all, it traditions. the past. But the train running from cultural starvation. Bad Ischl and the connected us to Europe! Salzburg to Bad Ischl, immortalised in Salzkammergut will be an inclusive Using Salt and Water, which are the another gloriously cheesy song from Inclave with new cultural lifeblood. An blood of our Salzkammergut organism, the operetta “The White Horse Inn”, inclusive Inclave with new opportuni- i in a fresh and outward-looking way, is turning into a traffic nightmare ties in culture, infrastructure, contem- our region has the power to connect as visitor numbers become at times porary and affordable living, mobility culturally with the rest of Europe. We overwhelming and ultimately unsus- and job prospects. will return to our original spring to tainable. Another nightmare plagues revitalize our cultural life. the small village of Hallstatt with its With the necessary pinch of Salt and 778 inhabitants, where each year the power of Water we will neither Can we create a New Salt? Yes! one million (!) Asian tourists view the dilute ourselves nor oversalt our own 37 Museums village as a theme park, even entering soup. The right pinch of Salt makes Culture will be our New Salt. Culture private homes to take pictures. So we the difference! can make the difference! It forms the are, as we stated in Q1, at a tipping

08 bad ischl 2024 introduction in the buttocks” to rethink our future has always been its solidarity. Now is the from its stale image and prospers into question 05 as a region. Instead of developing chance to revisit this solidarity on the a center for contemporary and cou- Describe the cultural strategy that various plans for different towns, we basis of modern European cultural and rageous cultural work that appeals to is in place in your city at the time decided to build on one joint Regional social values. young and old alike. The Salzkammer- of the application, including the Cultural Strategy. We are convinced gut progresses from a cliché-charged plans for sustaining the cultural that together as a consortium we can This led to a long-term strategy for tourist region to a cultural region that activities beyond the title year. achieve greater visionary results with Bad Ischl/Salzkammergut until 2030. stands for innovation, courage and the bigger impact. The future of the Salz- It is based around a clear commitment passion to actively participate in the kammergut is one of regional collabora- to a broad concept of culture and the design of its own future. The picture tion and we want to set an example for importance of culture for our region’s grows more colourful and varied: our At the start of this application process similar regions in Europe. economic and social development. former Emperors, the famous Sisi and random cultural mission statements Franz have their respected place as were already in place in Bad Ischl and In 2017 we initiated the process of Culture CAN make a difference! well as critical contemporary culture. in a few other communities. But they developing a cultural strategy, namely We understand the application for ECoC had already gathered quite a bit of dust. Strategy 2030, for the Salzkammergut As we set out in the previous question, 2024 as the engine for this necessary Additionally there were a few other stra- as a whole. We collected and examined culture shall become the new lifeblood development, as described in more tegic plans in place that basically had all existing strategy documents, talked streaming through the Salzkammergut - detail in the following questions. two things in common: there was little to many people and held discussions. like Salt and Water that brought us to life or no focus on culture and they barely Out of this developed a future cultural in the first place. To deliver this 2030 vision, the Salz- looked beyond their own horizons. vision and a commitment to play a full kammergut’s very first Regional Cultural part in a Europe of cultural diversity Our 2030 vision is for our region to be Development Plan sets goals that can be The application for ECoC 2024 was through a revitalised Salzkammergut. recognized as a Cultural Inclave within grouped into three strategic categories: literally the necessary so-called “kick The strength of this unusual rural region Europe. Bad Ischl opens up, shifts away People, Places, Connections.

i Places People Connections ×× Revitalised cultural institutions ×× Professionalization and ×× Better outreach with creating more 82 ×× New cultural spaces capacity building access to culture ×× A Culture School for people and ×× Joint working (as opposed to ×× Improved marketing of his 86 summers Emperor Franz capacity development individual “enclaves”) ×× Collaborations and work alliances/ Joseph spent in Bad Ischl. ×× Nature – as a cultural as well as ×× Audience development Co-working natural phenomenon ×× Cultural education ×× Partnerships (national/European)

bid book one 09 A memorandum of understanding to 2018. This constitutes a considerable In spring of 2019 the Salzkammergut mitted to the Municipal Councils for pursue the above mentioned strategic leap forward for our regional cultural Cultural Development plan will be final approval in the summer of 2019. objectives at the best possible rate development. Needless to say we are further developed and finalised. The will likely be signed by the munici- well aware that this is only the very completed version including detailed pal councils by the end of December first step. measures and timetables will be sub-

question 06 Plans to strengthen the capacity of the cultural and creative sectors. sector, as organizational structures It is evident that there is too little net- and working patterns are more flexible working between the business and cul- and many artists and cultural workers ture sectors in Bad Ischl. People tend to have multiple jobs. As we demonstrated stick to where it’s nice and comfortable, question 07 How is the European Capital of Culture action included in this strategy? in Q2&3 a huge variety can be found where they don’t have to deal with the throughout the Salzkammergut region, unfamiliar. Unfortunately this is also the but we miss a complete structured over- case for the entire Salzkammergut. view. This is exactly where our Strategy As mentioned in Q2&3 this very appli- pean regions similar to ours. 2030 comes in. Over the last five years, But here’s where the ECoC application cation has grown out of an EU funded as already indicated, several EU-funded has been, and will be, transforma- program – the LEADER program. We But first we need to start here at home. projects explored the status quo and tional. Our participation process was think that this connection between We have already been gathering facts the framework conditions of the cultural organised with a long-term view, first LEADER, culture and ECoC has huge and figures, building an extensive and creative sector in the Salzkam- preparing the overall Cultural Devel- potential implications for culture in knowledge of our cultural sector and mergut. These projects had different opment Plan and second the bidbook. more rural parts of Europe. analyzing strengths and weaknesses. geographic focus points - our Strategy This brought to light that people from The analysis looks at such aspects as 2030 is the first to provide an overall different contexts do not know each Our Strategy 2030, and indeed our audience development and places for view across the Salzkammergut. other much, even though they are entire program, has as its subtext a the arts and contemporary culture. We often facing similar problems and major capacity building program for have outlined these needs above in In order to make the cultural and goals. Simply through the process of the cultural and creative sectors in Q2&3. creative sector more successful in the applying to become ECoC, a signif- the Salzkammergut. This will embrace long term, it is essential to understand icant kick-off for more interaction everything from cultural education Examining the economic sector, it is the status quo: what is already being has already been achieved and there (see Q19), through instigating partner- straightforward for us to say that 7,813 worked on, who is doing this work and is noticeable improvement. We have ships with national and European cul- companies are based in the region. This what are the conditions needed to be managed to bring people together tural institutions, to mutual and action results simply from an established state effective. Our Strategy 2030 is based around one table and recognize com- learning. We aim to work with other structure monitoring such economic on this analysis and addresses the three mon potentials. ECoCs and transnational partners on a statistics. However this is difficult main categories Places, People and cultural development plan for Euro- to record in the cultural and creative Connections. To further cement this symbiotic rela-

10 bad ischl 2024 contribution to the long-term strategy tionship between our Strategy 2030 24. For each field we have identi- our capacity for ECoC 2024. These 24 and the application, we have expanded fied eight activities and supporting for 24 goals also provide a “Plan B” for our three key strategic fields - Places, actions, 24 in total. This will help us assuring cultural change, in the event People and Connections – into 24 for build up our cultural methodology and our application should not succeed.

Places People Connections

1 Create open, consumer-free meeting 1 Increase awareness for the importance 1 Create greater cultural exchange and spaces of culture networking for residents within the 2 Renovate and modernize existing 2 Create low-threshold access to culture region cultural institutions 3 Encourage increased participation in 2 Broader networking opportunities for 3 Establish a Regional Cultural office culture cultural workers 4 Support Regional Cultural office with 4 Professionalize cultural work 3 Promote international artistic and mobile Salzkammergut offices 5 Strengthen audience development cultural exchanges 5 Create barrier-free access across Salzkammergut 4 Develop sustainable cultural tourism 6 Build up a center for galleries, studios 6 Create a regular networking panel of model in partnership with stakeholders and resources for sharing workshops stakeholders 5 Build partnerships with national and 7 Implement Salzkammergut School for 7 Engage more young people in culture European organisations Cultural Management 8 With “SilverSalzkammergut” (see Q18) 6 Cultural training & education for 8 Initiate a museum modernisation develop a culture program for seniors regional politicians and administrators program 7 Inter-connect seniors with youth, as well as genders 8 Strengthen relationship between people of different cultures i The application for ECoC 2024 has plans before - run the risk of gathering broken ground for the revitalisation of dust. Therefore, to accomplish our tasks, our cultural system. With our Strategy we need to make sure to sustain the 2030, we want to dig deeper and explore energy and ambition of the first applica- further to find theNew Salt. tion phase and actually start living the plan rather than just reading it. ECoC 83 Schools We are conscious about the danger for 2024 would provide us with a huge boost this plan to equally – like so many of the towards that goal.

ich bin so schön wie ich Jacqueline Korber bid book one 11 creative and cultural industries from question 08 across Europe. New ideas created here, Set out the long-term cultural, social in the still rural Salzkammergut, are and economic impact on the City. carried into the world as the New Salt. Water.

The Salzkammergut is also an Inclave Our Strategy takes us up to the year for educational excellence. Existing 2030. How might Bad Ischl and the Salz- facilities are modernised, new schools kammergut look by then, having been of higher education in digitization, ECoC 2024? Let us present you our tourism, arts and crafts have relocated vision and story as recited in 2030: to the region. A successful, innovative school for creative-cultural education is All along our artery, the river Traun, established with growing enrolment. from north to south, one of the most recognised Cultural Inclaves in Europe As expanded on above in Strategy 2030, has developed. A strong, emerging cre- connections among the people and the ative sector has transformed the for- branches of commerce, tourism and merly deserted village centers into now culture have built a solid base during and flourishing, vibrant places. There are after the ECoC year. The assumption that public spaces and thriving museums, high culture, counterculture, traditional where artists, educational institutions culture and mainstream culture are as well as the general public are col- competing disciplines is demystified, laborating and mingling. The one time instead they co-exist and enhance each cliché-laden museums have become a other. There is space and interest for all tale of the past. forms of arts and culture in Bad Ischl and increasing democratic participation, We are growing again. the Salzkammergut. trust and appreciation in politics. Strategy 2030 was successfully imple- We continue to work on our aspiration mented in the build up to 2024. Its spirit The main transport arteries are used An ambitious company relocation pol- that all people should be able to live in guides our re-energised region. Far- by e-vehicles. Public transportation icy, created hand in hand with natural a region where creativity and care have sighted architecture has left its imprint. connects in all directions. On our lakes sustainability, is launched and sup- become shared values, reintroducing us The regional urban hub of Bad Ischl, passenger ships are integrated into this ported by local stakeholders. Innovative to the cooperative spirit which flour- this former imperial city, has escaped overall concept. Nature and people are businesses provide high-quality job ished when work bound us together. its “monarchist mausoleum”. A modern relieved of burdensome traffic. opportunities. Nature is sustained. The Culture is now our connector. Our Salt. cultural and technical infrastructure outflow of regional talent is brought to Our Water. The enclave has become one exists across the Salzkammergut, Municipal politicians are integrating a halt or minimum, immigration is ris- very special Inclave. Everyone wishes acting as a magnet for people from the Strategy 2030 into their agendas with ing, the population decline is reversed. to be part of and IN with the Inclave.

12 bad ischl 2024 contribution to the long-term strategy While Q8 sets out the narrative of our So we ensure our vision is not simply a Places, People and Connections. This question 09 future vision, our monitoring and eval- fairy tale. will enable us to measure the impact of Outline briefly the plans for uation strategy will be vital to provide ECoC 2024 on key aspects crucial to us. monitoring and evaluation. a complementary and analytical way of To be consistent with Strategy 2030, measuring how we deliver that vision we will base our monitoring system Bad Ischl 2024 – and measure our progress towards it. around our three strategic goals – Outline Measurement Model:

Places People Connections

We have our standard audiences, but are weak on At present, the Salzkammergut is mainly seen as a reaching out to and involving others. Number of A small number of regional cultural partnerships Baseline touristic region. Further professionalisation of the jobs in culture is currently very low. There is also a already exist, but need further strengthening and Statement cultural sector is needed to deliver an international strong need for career development for cultural pro- development, also on an international level. cultural system. fessionals.

To build an internationally recognised cultural To create and anchor a stronger appreciation of a To enhance cooperation both regionally and inter- Vision infrastructure across the Salzkammergut broad concept of culture in our region nationally

×× More cultural exchanges in the region and beyond ×× Introduction of a more affordable ×× More exchange with international artists ×× Improved cultural and community cultural offer and cultural professionals infrastructure ×× More engagement of citizens in cultural creation ×× More knowledge of cultural funding from national ×× Cultural institutions become future and participation and European sources Aims shaping places ×× Stronger cultural sector both in terms of skills and ×× More exchange among people from different ×× Modernised museum offer future career opportunities social groups ×× Establishment of a sustainable cultural tourism ×× More diversified audience (in terms of age, place ×× Establishment of a cultural programme in the model of residence, level of education) school curriculum ×× Synergies between cultural and tourism sectors are better used (marketing)

bid book one 13 Places People Connections

×× Realisation of a regional cultural office ×× Growth in number of creative in Bad Ischl, which connects & works throughout and cultural jobs the region ×× Open cultural centre in Bad Ischl ×× More women in leadership positions ×× Greater number of exchanges with ×× New city library in the cultural and creative sector international artists and cultural workers Outcomes ×× Significantly enhanced museum programme ×× Establishment of a “culture school” for profes- ×× More “cross-sector” projects are delivered ×× Introduction of education and outreach pro- sional development ×× Establishment of a regional culture fund, awarded grammes ×× More accessible, free and low-cost events by an independent advisory board ×× Audience growth across all groups ×× Establish mechanism for advice on national and EU funding for culture

×× Increase of number of cultural opportunities for young people and increase of apprenticeships in cultural jobs ×× Increase of number of people with special needs attending cultural events ×× Increase of number of cultural events ×× Increase of number of cultural associations and organised in cooperation of ×× Increase of audience figures institutions several municipalities (overall and by genre) ×× Increase of number of creative businesses ×× Increase of number of events with ×× Increase of number of people employed ×× Increase of number of overnight stays international artists and cultural workers Indicators in the cultural sector ×× Increases in funding: growth of ×× Increase of exhibitions & number of museum ×× Increase of number of women in regional “cultural GDP” visitors leadership roles ×× Increase of number of contemporary ×× Increase of press interest & coverage / received ×× Decrease of number of unemployed cultural events promoted by the press articles university graduates Regional Tourism Board ×× Increase in population figures especially in smaller towns and villages ×× Increase of overnight stays especially in the low season

In order to be able to thoroughly tinuously monitor this key data which by the European Union. program. This will give us concrete and analyse and survey long-term effects, will allow us to evaluate the period up tangible feedback about which screws we will gather our baseline data during to and including 2030. We will adhere to For us it is important that the evaluation in the system might need adjustment. 2019. From 2020 onwards we will con- the guidelines for evaluations published is practice-oriented as we develop our At the same time, we want to be able to

14 bad ischl 2024 contribution to the long-term strategy deal with the consequences of cul- University Linz are potential partners to Regional volunteers will be trained, lysed annually through reports. Based tural development at a more strategic cooperate in the evaluation process. We alongside with the evaluation team, on these reports we will regularly eval- level. Therefore, we decided to involve are interested in exploring a participa- to collect some of the data locally. uate our working methods, outreach both academic institutes as well as tion by the Kufstein School for Applied In addition, an employee of the ECoC strategies, participation, economic, independent companies in the eval- Sciences, which runs innovative MA team will be assigned to become the ecological and social impacts and uation process. Universities such as programs that cover subjects dealing permanent focal point for everything other important facts and figures. This the Vienna University of Economics with major cultural and sporting events related to the evaluation processes. will allow us to reflect upon the results and Business or the Johannes Kepler and their impacts. The results will be recorded and ana- and adapt if necessary.

question 10 Artists and cultural programs will the themes forms an individual program What is the artistic vision and strategy for the cultural programme of the year? engage in the discovery of new answers strand, which is described in more detail to fundamental questions concerning in the following question. our European lives; to build projects The artistic vision for Bad Ischl 2024 is artists and creative workers we will focused on and concerned with four key to translate the concept of Salt.Water, deliver an exceptional program of themes of modern society. The which constitutes the foundation of our cultural events, exhibitions, concerts program is set to challenge region and connected it to Europe, into and conversations. The line-up will the stereotypical image an inspirational and engaging program. turn this enclave, characterised by of the region, as well Our artistic vision becomes the conduit notions of tradition and conservatism, as ourselves. It Power Impact through which new cultural lifeblood into a vibrant, contemporary, inclusive may even hurt of of (Hyper-) connects Austria’s Salzkammergut both region – the Inclave. a bit – as we Tradition ENCLAVE to itself and to Europe. throw a little Tourism The cultural program will bring the Salt into the ENCLAVE Salt and Water will shape the program extraordinary geographical and cultural wound – to built around the power and energy characteristics of Bad Ischl and the initiate the SALT . WATER of these two elements. It will stim- Salzkammergut back into the hearts and process of a ulate a new cultural life exploring minds of individuals throughout Europe cultural heal- themes and questions of a genuinely but particularly of the people who live ing. These ENCLAVE European significance. Artists and here. As both a landscape and histori- four themes, Flow ENCLAVE Strength cultural workers provide answers and cally shaped cultural space, the Salz- and how they to of responses to these questions. They kammergut tells many unique stories. will help us Retreat Counter Culture are, after all, constantly focused on The strong qualities will become visible to explore and and concerned with themes of modern and our visitors will discover surprising realise the artistic society. With the help of regional, places with cultural events taking place vision, are illustrated in INCLUSIVE CONTEMPORARY national, European and international in the entireCULTURAL Salt.Water SALZKAMMERGUT region. the diagram below. Each of

bid book one 15 question 11 THE POWER THE IMPACT Give an overview of the structure of your cultural programme. OF TRADITION OF (HYPER-)

Bad Ischl is both blessed and bur- TOURISM dened by the power of traditions As indicated in the diagram, we have responsible for some of our most Tourism is a rapidly growing industry chosen four program strands that trans- famous landmarks; but also our worldwide. It causes manifold side late our artistic vision into a series of enclaves shaped our past culture. effects in the Salzkammergut as projects. Each section explores crucial, Our traditional costumes, festivals well as in other European tourist hot challenging questions, designed in a and folklore still define much of our spots. How can we foster cultural way that is engaging and inclusive. Each image and culture. How can the past exchange with tourists, who only stay strand has an important relationship help illuminate the future? How can for a short period of time? How can with the region but also raises questions traditional culture break out of its we improve the quality of life in mass and topics equally relevant to people all stereotypical image and move us tourism destinations? What concepts over Europe and beyond. forward rather than hold us back? are in place for cultural tourism and how can sustainable tourism be established? THE STRENGTH Our region is dense with creativity, resistance, tradition, playfulness and OF COUNTER- THE FLOW unique community strengths. Our pro- gram will tap into these regional sources CULTURE TO RETREAT and combine them with European and international ones. All these resources Alongside Bad Ischl’s imperial past, Salzkammergut used to be a recog- the history of working culture and nised European center for re-crea- cooperations gave rise to a strong tion. How can we develop space for underground movement. How can re-creation and retreat for everyone We will re-create the regions like ours encourage edgy and in the present time? How do we want summer recreation! independent culture to flourish, whilst to shape our working and cultural life challenging yet enhancing more in the future? How do we protect and traditional cultural forms? How can enjoy nature in a sustainable way? will facilitate the cultural transforma- we embrace and celebrate the variety tion from enclave to Inclave by making of new cultures that are now found in Salt.Water the lifeblood of a revitalised our region? cultural system.

16 bad ischl 2024 cultural and artistic content THE PROGRAM

The Power of Tradition and present impact of the Emperor and Bad Ischl, dealing with the Habsburgian region (“The Sound of Music”), could his family for the Salzkammergut and heritage on various levels. For exam- contain a line to provide the basis for a The Power of Tradition is strong in the other former Habsburgian regions. If you ple, public lectures by historians will major exploration of the themes that are Salzkammergut, that is obvious. But the visit Bad Ischl in August, there is a good teach us about the reasons for and at the heart of Europe’s current chal- Emperor is dead and we live here now. chance you will encounter hundreds of consequences of the importance of lenges? Bless my Homeland Forever? Our program brings this legacy and the people in historical costumes celebrat- the Salzkammergut for the Habsburgs. provides the inspiration for a project in image we are left with to a contempo- ing Franz Joseph’s birthday. It seems A temporary photo exhibition in Bad which young people from Bad Ischl and rary level, through the exploration and Bad Ischl and the Kaiser (Emperor) have Ischl’s “Emperor’s street” shows pictures the Salzkammergut explore issues of rediscovery of ancient, archaic rites an everlasting connection, at times so of companies, events etc. in Bad Ischl, nationality, imperialism and globalization and imperial traditions. All explored in strong that people get fed up with it. which use the term imperial for market- in the context of modern Europe. They a modern, challenging and foremost ing purposes. In a public film screening, will share this analysis with their coun- European context. Here, carnival or we will watch the famous “Sissi” movies terparts in cities which were formerly “Fasching” as we call it, is a 5th season, and organise a podium discussion on also part of large empires and which the Salzkammergut is Austria’s self-pro- the effects of the movie on the way we are themselves past, future or poten- claimed 10th state, the traditions of the deal with the Habsburgian legacy in tial ECoCs. rebels are game poaching, illegal fishing, Europe. In participatory formats, we will Is Nationalism a defensive and negative mountaineering and trapping woodland exchange present and future ways of reaction to a perceived demoralisation birds. The Emperor and his entourage commemorating the Habsburgs. We will of “western culture”? Or can a more left their valuable traces in the archi- invite other European cities with which positive form of national pride emerge tectural culture, in the Salt trade and in we share a Habsburgian heritage, such based on tolerance, liberty and a sense traditions. It is also clearly visible that as Rijeka, Novi Sad, Timișoara, Opatija of shared values? How can we celebrate our traditions are not rigid; they emerge and Sarajevo to name a few we have and uphold our historic culture and iden- in new ways and formats or change already established contacts with. We tity in a way which finds space for new over time. hope to welcome Glaswegian indie-rock cultures to emerge and new citizens to band Franz Ferdinand to play a concert refresh and broaden those values? for us, allowing for a completely different FLAGSHIP CONVERSATIONS Habsburgian connection. This project will begin in 2020 with ABOUT THE EMPEROR discussions and workshops for young Bless my Homeland Forever? people in Bad Ischl/Salzkammergut and This project is formed of a series of This project addresses European in our twin cities of Sarajevo and Opatija events which take place throughout issues of nationalism, past and present. (part of Rijeka 2020). It will spread in the whole ECoC year and deal with our Who would have thought that a song, 2021 to include Novi Sad and Timișoara; imperial legacy. Talks, debates, concerts Each month, we will stage one Conver- “Edelweiss”, specifically crafted for a between 2022-2024 it will involve cities and film screenings will explore the past sation about this famous Emperor in constantly popular musical set in our from the former British and Soviet

bid book one 17 Empires (Liverpool, Kaunas) as well as lead culturally connected lives. Blossom Labs will have a different focus: One will Almost all famous composers are men. the successful Hungarian candidate of Snow shows that age is no barrier for play around with notions of traditional We want to work with a female composer for 2023 and our Estonian and non-EU fun or creativity. Austrian taverns, another will tackle and prove that composing music has partner for 2024. We also want to share this positive the topic of present day national and nothing to do with gender. Our young participants will be encour- ageing process with European silver international food culture and the third In 2024, there would be a Paschen 3.0 aged to find creative and artistic ways surfers. Projects like “The Art of Aging” will establish a new club culture. set of shows on a quarterly basis, each to explore the topic, also celebrating the (Liverpool, FACT), Bodø’s “Weather or All three Tavern Labs use empty build- in a different community and area of the writers, singers and artists whose work Not” initiative, which encourage people ings and definitely think pub culture Salzkammergut. The show will be inter- helps to shed light on these fundamental of all ages to enjoy surrounding nature, outside the box. But The Tavern Lab esting for both old and young audiences, questions of identity. The culmination of and Tartu and Turku’s project “CoMew- isn’t finished by simply opening the three for traditionalists as well as for lovers of this project will be a combined confer- ith”, which encourages older men to taverns. Throughout 2024, events will new music. ence, exhibition and festival towards the celebrate and share their hobbies. take place exploring the meaning of pub end of 2024 - a huge, positive Inclave of culture in our society. We will also team Gstanzl vs Freestyle - A Different Kind ideas, exhibits, and action. up with ECoC candidate cities Tartu, of Battle FLAGSHIP THE TAVERN LAB Vesprem and Bodø, who are equally This is a dialogical music and dance Blossom of Snow struggling with a dying pub culture. project between the traditional genre This is a European exploration on aging. This is a cross-cultural and European and modern street culture. “Blossom of snow, may you bloom and rethink and resurrection of Tavern Paschen 3.0 For one weekend, in a setting known grow” is another line from “Edelweiss” culture. Closing taverns and dying pubs This is an experiment in music and from hip-hop battles, the who-is-who of (“The Sound of Music”). Few Austrians are a serious problem not only in the in bringing the genders together “Gstanzl” singers (“Gstanzl” is an Upper know the song, yet many from outside Salzkammergut but in many rural regions through art. Austrian spoken word/singing style) and our country think it is our national across Europe. With more and more Two poles of music, the traditional freestyle rappers from across Europe anthem. Blossom of Snow provides closed taverns not only jobs but also “Paschen” (rhythmic clapping, a male come together. Alternately, one of each inspiration for a project which focuses spaces to meet are lost. Can we revi- only tradition) and new music meet each group shows off. An expert jury and on sharing the secrets of a long and talise pub culture so they become once other. A female composer, musician the crowd (via applause, noise) decide hopefully happy life. It celebrates the again central to the village community? and performer creates a contemporary on progress or knockout. But for a real beauty of white hair (or even dyed With The Tavern Lab we explore pos- piece for a group of traditional rhythmic battle of hip hop vs alpine traditions, fuchsia hair) which decorates our sible solutions to this question. A small clappers, so-called “Pascher”. a dance battle is a must. This would 2. Salzkammergütler- SilversalzkammergütlerInnen2. They will working group, consisting of students “Paschen” is an archaic form of making be a competition of b boys and b girls Innen are the residents of Salzkammergut. be encouraged to tell us the secrets of a from three tourism schools (schools all music, found throughout the world. Like (breakdance) vs “Schuhplattlers” (famous fulfilled, culturally rich ageing process. located in former European Habsburg singing, it uses only the human body to alpine dance with men dancing, jumping, Whether it is telling stories of their residences), art students from Linz and create music. “Paschen”, in the Salzkam- clapping hands on legs and other body misspent youth, singing or dancing in the local hosts search together for new mergut, is practised in groups of men. parts, thus making noise). This battle streets or taking part in a special approaches. Starting in spring 2023, No women are allowed to participate in is equally assessed by an expert jury, celebration of lifelong friendship. They they will develop a concept for three this tradition, as is the case with many together with the crowd. might also tell of difficult times, and taverns, which will open to the public other traditions around the Salzkammer- Gstanzl vs Freestyle is a humorous how, in spite of this, they were able to in early 2024. Each of the three Tavern gut. music and dance festival, based on

18 bad ischl 2024 contributing to long-term strategy mutual respect and interest. “Gstanzl” icle and monitor this ritual richness he brought. A camera films him read- became obsolete. However, there is a singing and rapping have a lot in and overcome this lack in awareness. ing and broadcasts it live onto various particular need for innovation to ensure common, both being spoken word art Starting by exploring the notions and screens placed on pedestals in the public future viability of the traditional construc- forms that communicate about small (ab-)uses of the term “tradition”, we want realm in different locations all over the tion industry, creating knowledge transfer and big problems. We find the same with to publish a scientifically profound, yet Salzkammergut. The actor reads com- and its contemporary application. A user- “Schuhplatteln” and breakdancing, where easy and fun to read collection of rites ments, stories, homespun philosophies friendly open source platform provides all you need is your body, some physi- and customs found in the Salzkam- and opinions collected over the preced- networking opportunities and allows all cal skills and creativity. The virtuosity mergut – a publication both targeted at ing weeks and months from people living interested users to incorporate their of the traditional dancers and singers locals and Europeans. in the Salzkammergut: thoughts about knowledge. This creates a sustainable and the street culture protagonists is here and now, thoughts about the past. and steadily growing regional knowl- demonstrated, compared and cheered They are harmonic and controversial, edge. In addition, courses and hands-on for. This shows that tradition as well as politically correct and incorrect and ulti- learning of innovative, traditional crafts cutting-edge contemporary culture can mately anonymous. The actor confronts and building methods will be offered. be thrilling. The battle is not a fight, but the dead in the Charnel House with these Building Culture SKGT strives to connect a competition of cultural skills. opinions and leaves it symbolically up with other European experts, thereby to them to get a picture of our present establishing a vital network for building Atlas of Traditions day society. culture knowledge. This is an education, research and pres- The real-life building component of ervation project. Building Culture SKGT this project focuses on adapting and The Salzkammergut is a region full of This is both a digital and tangible building rehabilitating existing structures in the traditions and rites, which accompany project aimed at preserving the knowl- Salzkammergut - such as renovating a the annual cycle. In each community, one edge of craft and building techniques. former soap factory and converting it can find specific customs, many with a A group of experts from the fields of into contemporary creative spaces. The surprising, often surreal touch to them. regional history, building research, urban target is to establish a range of cooper- Take “Glöcklerlaufen” and “Fetzenzug” planning, architecture and materials ative workspaces, studios, offices, open in Ebensee, “Liachtbratlmontag” in Bad research take the initiative to set up a work spaces and event spaces in those Ischl, “Flinserl” (all of them are UNESCO cooperation network for the innovative rehabilitated buildings. intangible cultural heritage), the “Narzis- application of historical knowledge or senfest” in Bad Aussee, “Bratwürstlsonn- experience in construction. tag”, “Bird Catching”, the “Rauhnacht” Building Culture SKGT is an achievement i traditions, ...okay, you get our point, Turning the Grave arising from the interaction of like- we really do have a wealth of traditions This is an oral history and interactive minded people. In the spatial narrowness 7,000 years here. Actually, we have so many that literary project about different genera- of Salzkammergut’s valleys, specific types even locals often do not know traditions tions. of settlements developed, imprinting a ago humans started visiting outside their own towns. An actor walks into the Charnel House cooperative social structure. From the the Salzberg (Salt Mountain) With the Atlas of Traditions we want (the famous bone house) in Hallstatt. He mid-twentieth century on, this specific of Hallstatt. to take a closer look - research, chron- takes a seat and arranges the documents regional knowledge in building culture

bid book one 19 The Impact of (Hyper-) FLAGSHIP its inhabitants wish for? On the day Thailand and Japan – are invited to Tourism HALLSTATT DISAPPEARS of Hallstatt Disappears, European apply. In contrast to the day-trippers a philosophers, artists, city and regional quality stay with an artistic output and This is a multimedia project in partner- developers, and specialists in sustaina- an intense cultural exchange will be In the Salzkammergut, weekends, summer ship with Ars Electronica Solutions. The ble tourism management are invited to established from 2024 onwards. Adapted days and winter holidays look like the project’s aim is to challenge tourism Dis- discuss these questions publicly. vacancies in communities along the following: hobby pilots fly their small neyfication. shore of lake Hallstatt (Bad Goisern, planes and helicopters over the beautiful Hallstatt, a sleepy little village with 780 Hallstatt, Obertraun) are used as guest lake region, long lines of hikers form in inhabitants, has become a magnet for studios/apartments. By thinking about the mountains; during winter, masses of day tourists. Each year, around 1 million the regions’ landscape and nature and people go skiing or snowboarding. The people, mainly from Asian countries, by creating a piece of land art, artists, lakes are frequented by far too many surf- come to visit. In 2012, an accurate, and also the spectators from Eastern ers, paddlers, boaters, water skiers and though mirrored, copy of the town was Asia, are able to perceive the Salzkam- other water sports enthusiasts. Too many built in the southern Chinese province mergut more intensely. Land Art will be 3. Chinese surveyors mountain biking enthusiasts constitute of Guangdong3. Because of this popular established and made visible through- masked as tourists visited Hallstatt over a danger for the biosphere and moun- copy, substantially more tourists from out the region, enabling an in-depth several years and tainous routes. During summer, one can Asia visit the “original” Hallstatt, while cultural exchange. developed detailed plans of the town. Without the hardly access the lakes, there are no park- becoming increasingly more ignorant Part of each residency is an artist talk knowledge or permission ing spaces and no room on the shores. about the fact that Hallstatt is an actual and an excursion to the place of the land of its residents and pol- iticians, a symmetrically Thousands of day-trippers park along the town with real inhabitants. artwork. Supplementary there will be a mirrored copy of the town access roads. Even the sat-nav screams To challenge this Disneyfication, the real bigger yearly exhibition of the works and was built 8881 km away in the southern Chinese “Turn around at the first opportunity.” Hallstatt will disappear for an evening, the documentation of them combined province of Guangdong Sunday evenings, after all needs for a replaced by the imitated Chinese with land art works of local artists. in 2012. This 900 million Dollar project consists of quick consumption of leisure and fun have Hallstatt, which will outshine the real With this project, we are not only highly-priced real estates been satisfied, kilometre-long motorcades Hallstatt in the truest sense of the word. strengthening the position of visual arts for wealthy Chinese. In addition, the historical and traffic jams form. (Hyper-)Tourism Reversed photographs of the artificial in the region but also enhancing another, significance of Hallstatt does not only affect nature, but also such Hallstatt will be superimposed in large- more rigorous form of cultural exchange. is disappearing from public perception. The famous tourist destinations as Hallstatt, scale over the real Hallstatt to provoke A.I.R. Eastern Asia: Land Art Hallstatt Age (Iron Age which is literally drowning in tourists. a discourse about the issue of the This is an artist in residence program approx. 800 BC), the important archaeological We must implement new strategies and artificial being favoured over the real, all which challenges the notion of the “4 FLAGSHIP CRITICAL MASS B145 finds and the fact that devize concepts for sustainable quality in order to achieve optimal results – but hours in SKGT” kind of tourism. a first settlement had already existed here in tourism through the promotion of culture. at what cost? Instead of passing through and ticking This participatory community project the Neolithic period (ca With events, discussions and a contem- Hallstatt Disappears not only questions off the Salzkammergut box, we will invite takes its inspiration from Critical Mass, 5500 BC) seem forgotten. porary cultural offer, we will make this the impacts of (Hyper-)Tourism but also visual artists, specialising in land art, which started in San Francisco in 1992. formerly prosperous (industrial) region a provokes a deep reflection on tourism to stay with us for two months. Artists Since then, Critical Masses take place culturally worthwhile and exciting piece of marketing and destination management. from the main tourist groups visiting the all over the world, as a creative, cultural Europe again. What kind of tourism does a place and Salzkammergut – China, South Korea, way to make problems of heavy traffic

20 bad ischl 2024 contributing to long-term strategy visible. Until now, Critical Mass rides daily life in this town and the chance to Sepp will make sure to use and play to the shore of the lake. It is a conven- were mainly held in big cities. Critical see Bad Ischl from another perspective with them all. To make this “inside out” ient “quick outing” that is exercised on Mass B145 takes it to the rural area and providing very different insights. approach even more fun, during the weekends by several thousand visitors. invites bicycle riders to reclaim the main Bad Ischl residents are invited to take tour participants will encounter actors This, of course, has an immense impact arterial road of the region. a picture of an important place in their stepping into various stereotypical roles on the beautiful landscape and nature’s Due to the lack of an attractive public daily life, describe it in a short paragraph and portraying those alternative facts. health. The roads between the moun- transportation system, the region is, and send it to the Museum of Bad Ischl. Tour participants sometimes might tains are narrow and there is only one especially during the summer, literally These pictures, with their accompanying not be able to tell truth from fiction, or main road, the B145, which connects drowning in cars. One weekend in June stories, become the core of an exhibition distinguish actors from locals - that’s the the Salzkammergut with the rest of the 2024, B145, the road from Gmunden to depicting Bad Ischl from the realistic fun challenge. world, resulting in major traffic jams. Bad Mitterndorf, will be closed for all perspective of its residents. But the desire for nature’s beauty is so motor vehicles. Everyone with a bicycle The exhibition Bad Ischl, Daily not only No View Point strong that all gridlocks are acceptable – is allowed to join Critical Mass B145! connects the Museum of Bad Ischl with This is an artistic project that challenges just to catch a glimpse of a natural gem A cultural framework program consisting its residents, who rarely visit it, but also the human greed for (scenic) beauty. and get some fresh air. of repair workshops, concerts, theatre and very importantly connects visitors One of the most beautiful viewpoints of In 2024, the most beautiful view performances and discussions around with residents. Visitors will be urged the Salzkammergut, with a breath-tak- becomes the No View Point. For mobility issues will invite Critical Mass to contribute their personal view of a ing landscape, becomes the set for No the duration of a week, a high fence visitors to slow down. Fun, family friendly day in Bad Ischl via a social media feed, View Point. obstructs the view along the east bank and participatory bicycle events will be which will also be shown in the museum, Tourists and locals – everyone loves of the Langbathsee, just where the held throughout the weekend. Simul- resulting in two contrasting views – the a fantastic view. This is what you find parking lot and the viewing and photo taneously to our Critical Mass B145 we local view and the visitor’s perspective. at the “Vorderer Langbathsee”, nes- point are located. A tarp, mounted on would like to invite other European cities Continuous contributions to Bad Ischl, tled among surrounding mountains the fence, bears a literary text, commis- and regions, like Budapest, Sarajevo, Daily will be possible and encouraged. in Ebensee. A deeply human need for sioned to a writer, describing what vis- Opatija and Gödöllő to join our initiative beauty unites us all. It is especially easy itors would see, if they were able to see and hold their version of a Critical Mass Alternative Facts Guided Tours to admire this particular natural beauty, the view. Curiosity for beauty is put to at the same time as well. That way we This is a project that plays with the because you can drive your car right up the test and with it, human perception. can set a collective sign for our nature stories you would expect to hear, or Imagination and our visual consumption and the claim for better public transport might want to hear, as a tourist visiting habits are called into question. No View across Europe. the Salzkammergut. i Point becomes a reflection both on the With the Alternative Facts Guided Tour, exploration of natural beauty and the Bad Ischl, Daily tour guide Sepp will reveal “everything” 7 impact of “excursion” tourism. This major photo exhibition is created by you want to know about our region – Visitors are invited to try their hand Bad Ischl residents. from history, to culture, to stories and screen adaptations exist so far at painting and creating an imaginary Bad Ischl, Daily depicts everyday life, secrets about the people – he might of the world-famous operetta “Im landscape. By visually implementing the in stark contrast to the beautiful and even tell you things you don‘t want to Weissen Rössl am Wolfgangsee” – literary text, a new view is born. During picturesque imagery of tourism adver- hear. There are so many clichés about catchy tune guaranteed! the project week, painting materials are tising. Visitors can get a real feeling for the Salzkammergut, and your tour guide available for visitors.

bid book one 21 Bring Your Salt! stories and statements can be read, but we embrace and celebrate the variety destroy these art treasures of price- This is a participatory exhibition project a digital community will be established. of new cultures that are now found in less value. If he couldn’t possess them that will take place in all partnering Visitors from all over the world can be our region? for his Führer museums, no one else Salzkammergut towns and villages. in touch with each other and participate This edgy cultural vibe could give should have them. Although Hitler later Bring Your Salt! will make cultural in exchanges. young creative people a much-needed recalled his command, the Gauleiter of exchange visible. At the end of 2024, all the Salt packages place, overcoming cultural apathy and the Salzkammergut still wanted them For centuries, Salt has been taken out that have come from Europe and beyond reversing rural exodus. New cultures, destroyed. Miners became suspicious of the Salzkammergut and carried into are distributed among the Salzkammer- which have recently immigrated here, and prevented the bombing of the mas- the world. The use of salt as a com- gut residents. can also find space in the countercul- terpieces at the last minute. Does this modity refers to the salt trade paths tural Inclave. plot sound familiar? George Clooney’s that have connected us to Europe from By strengthening counterculture, a movie “Monuments Men” tells the story of the beginning and still do. Nowadays, culture far removed from the popular these masterpieces. tourism is our main connection to the The Strength of and little demanding Oktoberfest roman- We know a lot about the time when the outside world. Counterculture ticism, we will be able to over-salt the art treasures were hidden in the tunnel, High glass steles, shaped like the Saline’s “Kaiserschmarren” (a traditional sweet but what happened afterwards? Our chimney, will be placed in each town omelette). And our Water will initiate project starts exactly at this point and center. When booking a hotel, tourists Rural regions are not necessarily known turning the waterwheels of culture again. follows the paths of the paintings and are kindly asked to bring a package for their counterculture, which is rather sculptures after their removal from the of Salt with them, to later place it in seen as a decidedly metropolitan salt mines. Initial research led us to the stele. At the base of each stele, a feature. But that’s certainly not true for FLAGSHIP WHAT HAPPENED TO Japan, New York, Berlin and Vienna, but digital guestbook asks tourists to leave us here. Due to the enclavian situation THE SALTY MASTERPIECES? we are still in the dark about most of the statements and stories related to their of the region, particularly in the inner pieces. The results of the full research hometowns and countries and also about Salzkammergut, we have developed a This is a major research and exhibition will be documented in an exhibition, their time in the Salzkammergut. The strong obstinacy, a certain stubbornness project. Its starting point is the ongo- staged in this specific mine at the origi- digital guestbook is connected to a Bring and an attitude of resistance towards ing international search for a range of nal scene if possible. We want, and hope your Salt! weblog, where not only the authorities. We do not see this trait as famous artworks, which have one thing for, some of the original masterpieces to negative, but instead as a productive in common: They were all hidden in the return to this setting to be showcased in resistance and rebellion which created salt mines of Altaussee. the mine as well. i an indomitable counterculture scene, Imagine paintings of Rubens, Bruegel, one which has been working for quite Klimt, Vermeer, Dürer and Rembrandt, 200 some time on liberating the cultural life a Madonna by Michelangelo, the Ghent FLAGSHIP of the Salzkammergut. With this in mind, altar of the van Eyck brothers – a total THE NEWSALT FESTIVAL or more Jewish residents we will readdress the questions: How of more than 20,000 artefacts – sealed were expropriated in the can regions like ours continue to encour- away by the National Socialists in the The NewSalt Festival is a celebration of Salzkammergut region during age edgy and independent culture to tunnels of the Altaussee salt mines for our New Salt: Culture. It is a big Euro- National Socialism. flourish, while challenging yet enhancing two years. Shortly before the end of pean alternative music, performance, more traditional cultural forms? How can World War II, Hitler gave the command to visual arts, digital arts and literature fes-

22 bad ischl 2024 contributing to long-term strategy tival in Bad Ischl. It is conceived as the Novi Sad. Our experiences of this Exit requires a large cooperative group, from people who live/d in the Salzkammergut alternative to the Kaiserfest (Emperor edition will consequently culminate in start to finish: for the artistic produc- and people from all over Europe who celebration), which celebrates Franz 2024 with our big ECoC festival edition – tion of the objects, for releasing them were deported, are collected and retold. Joseph and Sisi in a rather romanticised NewSalt Festival. into the Traun and for collecting the 24 characters, artistically designed way. With The NewSalt Festival, the objects at the end. This commemorates as 3D busts, are installed all over the alternative culture scene is given full The visual finale for the 2024NewSalt the collaborative workers’ movement of Salzkammergut. Each character tells a visibility: “Hey, look at us, we are part of Festival is Red Traun. The river Traun, the Salzkammergut. story related to its location. By pushing the Salzkammergut too! The Kaiser is which streams like an artery through a button on the bust, you can hear the dead, but we and our culture are alive the Salzkammergut, will be filled with SalsaSalzkammergut character talk about different aspects and what we are doing is important for red floating objects. This is a visual- This is a dance project about diversity. of National Socialism. Karl, for example, current society.” isation of the so called “red canyon”, It was inspired by people of the interna- will tell you about his father, who was For three weeks in June, Bad Ischl will the traditionally socialist democratic tional community, who were looking for a part of a Catholic resistance group, be THE counterculture hub. During the space to dance. active throughout the Salzkammergut. week, European, international and local SalsaSalzkammergut aims to bring Drahomír, from former Czechoslovakia, artists and cultural workers will offer dance-crazy people together. By sharing shares his experience of arriving as an workshops in digital arts, music and the culture of dance traditions – Austrian inmate to the Ebensee concentration performance. On three weekends, con- dance and the dance culture of the new camp in 1944. Elfriede talks about what certs, performances and readings are SalzkammergütlerInnen – a wide cross it is like to currently live on the site of scheduled. Each weekend has a musical section of people will get to know each the former concentration camp, where motto – Alternative | Electronic | New other through this cultural exchange. she has to pass through the original Music. During the week prior to each Every Saturday, the dance floor is open camp gate every day in order to enter motto weekend, the program themati- in Bad Ischl and everyone can join the her home. Giovanni, from Italy, explains cally references the motto. dance happenings spontaneously. why he drives hundreds of kilometres to Our NewSalt Festival blends the collab- To extend the dance culture knowl- attend the yearly liberation ceremony orative workers’ movement with cultural edge, each month dancers from all over of the former Ebensee concentration and artistic work. In collaboration Europe are invited to host a SalsaSalz- with artists and cultural workers from kammergut Day, introducing their dance Liverpool, which also boasts a strong to others. At the end of the summer, we i tradition of the workers’ movement, we will celebrate the big finale with an out- will create a new, trendsetting festi- door event in the Kaiserpark, in the city 7,626 val format. center of Bad Ischl, bringing all commu- nities together! victims known by name were With The NewSalt Festival, we want to murdered in the concentration become part of Yourope, an Association part of the region along the river Traun. Talking Busts camp in Ebensee between 1943 of European Festivals. In 2020, we will The happening will be accompanied Talking Busts is an artistic oral history and 1945. Another approximately kick-start by organising and becoming by a sound installation, collaboratively project about personal stories in times 1,000 could not be identified. an official satellite festival for Exit in created during the festival. Red Traun of National Socialism. Stories, both from

bid book one 23 camp. Auguste tells you about the fun Broadway mixes with Kabuki. For 2024, launch the first episode in 2024, starting music to alpine avantgarde – we want to times she had with Nazi officers, who the focus lies on establishing coopera- in early 2023 people are invited to upload give the musical diversity of our were regular guests at her parents’ pub. tion with artists from other former and their firstSalt Opera sequences. In Salt continent a platform. Maria will tell you she didn’t see anything future ECoCs. The program will reflect Opera, issues that move people in the The concert series, held in the inner at all. the varied taste of all people – including Salzkammergut, the good and the bad, courtyard of the Museum Bad Ischl, will All of the stories will also be made film, music, comedy, literature, dance, should be addressed and broadcast. focus on performances from across available online. On each site, alongside performance and theatre for children as Those stories can be told by people who Europe, including North African Mediter- the character busts, visitors will be able well as adolescents. live here as well as people who come ranean countries. Each concert is to access more background information A special workshop program for children, here for vacation or for ECoC 2024. Of recorded and broadcast live on Freies 4. Non-profit regional via XiBIT, an infoguide platform. This which invites them to be active partic- course, exaggeration and imagination Radio Salzkammergut4. Apart from the independent radio station with an outreach of platform acts as an online exhibition and ipants and not just viewers, will be part are very welcome! concerts, the musicians will speak about 200,000 people. digital audio guide. of the Theatre of Dreams. Children, with their music, culture and sound spaces. the support of theatre professionals, European Music Club This should happen not only during the Theatre of Dreams can learn and try their hand at various This music club is truly European: from evening events but, as much as possible, This project revives existing theatre aspects of theatre production, like act- Sardinian overtone singing, eastern also in the context of multilingual radio spaces in the Salzkammergut and ing, making up stories for (theatre) plays, European Klezmer, Moroccan Knawa studio talks. Bad Ischl locals, who speak aims at fostering performative arts in creating costumes and stage design. the required languages of the musicians, the region. are invited to help with translation and In recent years, historic venues like Salt Opera explanations to support them in sharing the Lehártheater Bad Ischl have been This is a participatory multimedia their stories. Consequently, in addition “Sleeping Theatre Beauties”. Theatre project that shows: everybody can be a to the music, a further bridge between of Dreams will revitalise those loca- maker and be creative by using everyday the people and the multilingual reality of tions, and on top of that establish new digital technology. the region and Europe is erected and destinations. A third strand is to bring a There are already tons of soap operas, becomes audible. European Music Club new form of outdoor outreach theatre but the Salzkammergut will invent can be a compelling platform for migrant work to the region, where mobile theatre the Salt Opera! Tears are Salty, tears culture in the Salzkammergut. wagons will be used as a stage for are Watery, tears are sweet. Everyday street theatre, travelling to all villages in life drama – that’s what a Salt Opera Youropean Music Club is the youth part the Salzkammergut. is about. Visitors and locals produce of this project. It provides a platform for Through a mixture of productions made smartphone clips about their real-life young musicians from Austria and other in the Salzkammergut and inviting guest dramatic, emotional or boring everyday European Countries to experience differ- performers from all over Europe, we experiences, or they can also simply ent music styles and music cultures. establish an international exchange make them up. But the stories have to It is divided into two program strands for forum. We give rise to a festival where take place in the Salzkammergut. The two age groups: ages 5-11 and 12-20. Commedia dell’Arte meets Le Coq, the video clips can be uploaded on medi- Children aged 5-11 will be encouraged expressionist theatre meets the enter- enportal.at and are edited continuously to set up their own Music Club. They tainment style of the British theatre and into a series of episodes. In order to can be pupils from an Austrian or other

24 bad ischl 2024 cultural and artistic content European music school or be self-taught companies or private people can provide of sound, words and languages are that is sent from one European studio to – all are welcome. Music school teachers large surfaces for very visible murals explored with songs, texts, situations, the next. The drawing itself becomes the will accompany the young musicians in (Murals, Street Art, Graffiti). The artists soundscapes and light. The script alter- migration. Ten rolls equal the number this process, and help them to organise are supposed to exchange ideas with nates between everyday life episodes of the ten participating studios. The themselves. The elder children support the participants of the debates, sub- and a poetic ritual flow of music. last studio to receive a large collabo- the younger ones, with the experimental sequently creating those large murals rative piece will then exhibit the large character still remaining. based on the discussion results. Future Incl(us)ave scale drawing on their premises. As Young People ranging from age 12 to 20, Is Now! links art, politics and education This is a European project about artistic culmination, all ten migrating rolls will with and without experience in playing and projects them into the public space. diversity, inclusion, migration and coun- be brought back together again and and making music, have the opportunity A catalogue summarises and documents terculture. exhibited in one location in the Salzkam- to meet and exchange musical ideas. the process. In addition, an audio guide The project is delivered in cooperation mergut. As with the younger group, they too will app is planned, where the artists talk with the Kunstwerkstatt Lebenshilfe, a be encouraged to form their own Music about their works and intentions. local studio of artists with impairments, Club or Group. Professionals will support and Eucrea, an umbrella organisation this process. Primal Sounds representing the interests of artists The Flow to Retreat In this multimedia performance based with impairments in German-speaking Future Is Now! on sound art, an artist and a social countries. Eucrea’s network also links Today, as before, Bad Ischl and the Salz- This is a dialogical street culture project worker encounter language on a level of us to many other non-German speak- kammergut provide a refuge, an enclave with a broad participatory aspect. basic communication. This basic com- ing European countries. Incl(us)ave for different people and their needs. At In an extensive engaging process, Euro- munication is part of everyday living and fosters diversity in arts and culture the same time, we are all dealing with pean citizens will discuss challenges ancient language. through bringing artists of all abilities the European and worldwide problem of of our common future. The Salzkam- The performance takes place in a public together in simultaneous events across a misused natural beauty, rural exodus mergut will serve as a meeting space space, for example a gym that has been ten European inclusive studios. These and mass tourism. and location for debate. We leave it up artistically, temporarily redesigned. At simultaneous events will occur through- Flow to Retreat, understood as a move- to the participants which questions to the entrance, visitors are welcomed out 2024. Individual events will range ment for culture of quality extending to debate. It can be rural exodus, climate by two artists and invited to produce a from exhibitions, video, to animation and the tourism sector, enables us to move change, tourism, traffic, spatial planning primal sound into a microphone - this performances. Many events will be col- away from (Hyper-)Tourism and towards or environmental protection. Crucial are functions as the entry ticket for the laborative in nature, between European a sustainable nature and cultural tour- a (self-) critical view and the willing- performance. The sounds will be heard outsider artists and European contem- ism. Flow to Retreat gives us the chance ness to tolerate the opinions of others. in the gym and recorded for the following porary artists. to experience a real re-creation. Everything else shall be determined by live performance. The entry process of Our many health resorts, such as Bad the participants. the audience is slow; the crowd is part of In addition to the various simultaneous Ischl, should provide affordable healing. Parallel to the debates, through the a phonetic lesson. The story about pri- events, Incl(us)ave will focus on one Healing – not only for wealthy tourists format of eight weeks’ artist residencies, mal sound starts here, with the recorded major migratory project: ArtMigra- and second home owners, but also for international artists will be invited to sounds – a poetic lesson. tion. This is the outcome of an artistic locals and those looking for the special, stay and create within various Salzkam- Primal sounds create a river of images, process. Artists, contemporary and the obstinate. mergut communities. Municipalities, sounds and emotions. The worlds outsider, work on one large roll of paper The Salzkammergut, as many other

bid book one 25 regions throughout Europe, are places works to the Salzkammergut. In coop- and opportunities of the enclave in our just a few hours and by doing so create a of refuge for people seeking asylum eration with large museums like the present time. Empty, unused places European cultural exchange of enclaves, from war or destruction. Additionally, Leopold Museum Vienna, the Belvedere and historical buildings throughout the one of ideas and future visions. the region receives people from across Vienna or the Salzburg Museum we will Salzkammergut are adapted as guest the world for pure relocation purposes. create an exhibition with works and studios. The locations may be remote Art Nomadic is a mobile variation of These people need more visibility and artefacts of artists like Klimt, Schiele – an old “Almhütte” (alpine cabin) on a the A.I.R. program. It addresses a new, more opportunities for a lived culture. and many more. mountain, an abandoned factory building rapidly growing, migratory population Our program will offer learning culture, or a lumberjack’s hut on a lakeshore – travellers in campers and caravans. communication culture and culture of Parallel to the exhibition, a lecture series – these captivating surroundings, the Each year, the traditional migratory exchange and curiosity. will be offered with invited art histori- atmosphere of the studio location, Roma pass through the Salzkammergut, ans, experts, curators. The lectures will intensifies and stimulates the enclave instead of towns relocating them within reveal background stories, such as the feeling. In a retreat situation, artists a few days, Art Nomadic could serve as FLAGSHIP circumstances of the artists’ creation address the European and international a cultural connector. ART FROM THE ENCLAVE processes or their time spent here. topic of enclavisation, such as exclusion, We also plan to cooperate with the Lehár urbanisation, desolation of rural regions, Small moveable studios are placed in This is a major exhibition project, Festival Bad Ischl and the Musikschule migration to bigger cities, compression unusual locations in order to connect which brings back masterpieces of art Bad Ischl to organise concerts of famous of cities and the resulting inner enclaves people with art in places where art is originally created in the Salzkammer- musicians, like Brahms or Schubert, who like loneliness. Through artistic dis- not expected. This project provides the gut enclave. were inspired by the Salzkammergut. course on these topics, “inclavisation” opportunity to unexpectedly meet an Summer re-creation in the Salzkam- Art from the Enclave not only raises possibilities are made visible, tangible. artist at work while walking through a mergut, the so called “Sommerfrische”, awareness about the huge impact the city center, in a campground or parking was very popular, especially in the early Salzkammergut had on artists, but The two months residencies will end lot, sailing or hiking. 19th century. The Habsburgs and other also addresses the critical issues of with a public presentation of works aristocrats, including their entourage, decentralisation and democratisation created during the residencies. A.I.R. spent their summers here to escape by bringing high art from the cities back Enclave_Inclave will attract “other” FLAGSHIP SALT2WATER the hot cities. A large number of gifted into the region. visitors, those interested in culture and thinkers and artists followed, or were in the region. These visitors, not just the This is a major exhibition project / invited by, their rich mentors. In the A.I.R. Enclave_Inclave artists, will stay for a while, more than extensive installation. calmness of the retreat, they found This is an artist in residence program for Salt is an essential part of human lives inspiration to create some of their most visual artists and writers from a range of worldwide. In Japan, it is a sacred sub- important pieces of art. Gustav Klimt, European enclaves. i stance used for funerals to purify spirits Egon Schiele, Johannes Brahms, Franz Artist from other European enclaves from the impurity of death. Schubert, Arnold Schönberg, Thomas – such as Llívia, San Marino, Baarle-Nas- 630,000 Motoi Yamamoto is a renowned inter- Bernhard, Rudolf von Alt and many other sau, Campione d’Italia or Brussels just national artist who has been using Salt famous artists were repeatedly drawn to to name a few – are invited to apply via tons of salt are mined in the for his installations for nearly 25 years, our region or set up residence here. an open call. The artists are encouraged Salzkammergut every year. primarily drawing swirls and labyrinths. In 2024 we will return some of their art to respond to the concept, problems Swirls symbolise life and death, resur-

26 bad ischl 2024 cultural and artistic content rection and rebirth, signifying a strong visitors are invited to take the Salt back day topics and problems, the discussion pean dimension and the environmental vitality and eternity mainly in East Asia. to where it came from: the sea. participants become Brined to the Point impact on water and subsequently fish. Labyrinths symbolise almost exactly of Happiness. the same aspects in the West, having Brined to the Point of Happiness In DistillationMigration, two regional originated from Scotland and Greece. This is a celebratory project about H2Oh-No artists will start in 2019 by following the

The hours necessary to build a par- balance and happiness and the art of con- H2Oh-No is an interdisciplinary confer- path the river Traun takes, from its source ticular work are an integral part of the versation. ence, which explores the relationship in the Grundlsee to its estuary joining the Brine is a perfect balance of Salt and between culture and nature. river Danube. They gather what the river Water. Happiness derives from a balanced With climate change and population has left behind. One will do so by pho- life. The Salzkammergut was partly made growth, there is a global need for tackling tographic documentation, the other by famous because of its healing waters, the question of how we make use of our collecting what has washed ashore, using as the names of several regional towns limited resources. For example, the UN these objects as their artistic materials. attest – Bad Ischl, Bad Goisern, Bad resolution “Human Right to Water and European artists who share the river Mitterndorf, Bad Aussee. The spa culture Sanitation 2010”, turned access to clean Danube in common are invited to join the is a booming industry, with the potential water into a human right. Yet it happens DistillationMigration project, document- danger of becoming over-marketed like quite frequently that water supplies are ing their part of the river. A web platform so many other aspects of the Salzkam- privatised and sold at high costs. The will act as an ongoing live exhibition from mergut. Aristocrats used to come to the Salzkammergut is also affected by this 2019-2024. During ECoC 2024, traveling spas in the times of imperialism. But trend: recently, an American investor exhibitions will share the regional and nowadays: Do we need experts to tell us bought a spring in our region. Since 2016, European artistic outputs. how to balance 21st century life/work? he has been shipping water from the Salzkammergut to the USA. This, and For Water Lines from 2019-2024 the Let’s come together in the spas - not just the selling of Hallstatt air, inspired us to “filter papers” used for filtering the lake for relaxation, but for the sake of good convene a conference focused on nature Water before it enters the hatchery’s conversation. Everyone, whether local or being sold as a commodity and how we holding tanks are collected along with visitor, is invited to join the discussion in might find the right balance between data of the daily weather conditions. a relaxing, healing ambience. With Brined using nature and allowing it to recover. These filter papers reflect a one-to-one to the Point of Happiness, we want We will invite international experts, as state of the lake – floods, algae, pollen, creation process. Yamamoto talks of to revive the distinguished discussion well as representatives of European state strong currents – they all leave their mark memory, time and commemoration in atmosphere of the ancient Roman ther- organisations and nature conservancies, on the paper. After five years, five mas- his performances. He draws all the lines mal baths and the Roman bath culture. artists and cultural workers to present sive “paper” rolls become documents of of the installation by himself. He never A discussion group, regularly expanded at the conference. For H2Oh-No we will our regional climate change. In collabo- erases or re-draws the lines. There is with invited guests, relaxes in warm Brine, partner with Tartu and Bodø, both ECoC ration with other artists, a final exhibition a ritualistic aspect, in the presence of exchanging views on topics currently candidates, which also have a strong will present the reworked “papers”. In the public, while the artist creates these occupying the world. Invited Brine focus on nature in their bidbooks. connection with the exhibition, the fish labyrinths, owing to the symbolism they Speakers will trigger specific topics for Two artistic projects run parallel to hatchery will present a historical exhibit represent. At the end of the exhibition, discussion. By discussing ordinary, every- H2Oh-No. The projects address the Euro- of regional fishing practises, including a

bid book one 27 Bernhard Holub experience their own region literally from another point of view and get to know it better. Surf the SKGT Couch is a non- profit project; it is about exchange, dia- logue and expanding the sense of home.

Jericho-Salzkammergut A neo Salzkammergut artist, coming from Palestine, takes you on an artistic journey of Water and Salt, from Jericho to the Salzkammergut. The visual artist from Palestine, who now lives in the Inner Salzkammergut, has a strong connection to Salt and Water. The two places in his life, Bethlehem and Bad Goisern, are true Salt and Water hotspots. presentation of the current state of fish in its diverse forms and with various tech- For 2024 we want to establish an all- Jericho, close to the Dead Sea and only populations in the Salzkammergut lakes. nologies. We will span a network of sound year residence exchange program for 50 kilometres from Bethlehem, is the streams over hills and through valleys SalzkammergütlerInnen. People from all lowest city location on earth, and was an Water Sound Flows using directional and mobile loudspeak- over the world come here for summer important town for many ancient rulers. This is an artistic sound research of the ers, underwater acoustic propagation, re-creation, staying at the most beautiful The “Winterfrische” (winter re-creation) Water region. sound-modulated light over laser links hotel spots, mountain huts or camping palace of Hischām ibn 'Abd al-Malik The Salzkammergut region has been as well as analogue and digital sound sites on the lakeshores. The housing was there, seasonal home to the 10th shaped by the forces of Water. While carriers travelling by public and individual reality of many locals is a bit different. In Umayyad caliph, who ruled from 724 on, Water is still omnipresent in its liquid transport. We expect sound to undergo earlier times, it was common for families and very similar to the “Sommerfrische” form, its salty sediments are the fun- continuous transformation while travel- to move out during summer so the house (summer re-creation) castles of the dament of its settlements, its specific ling, acquiring colours, tastes and smells, could be rented to tourists, providing the Habsburgs here in the Salzkammergut. heritage and of course its name. Also in picking up impurities and leaving resid- family with extra income. Now locals can There are huge differences, but also sim- the domain of sound, we can find these uals, just as the Waters flowing through have their own summer re-creation, with ilarities between those two places. Bashir two phases: the propagating stream the landscape. A multitude of recording Surf the SKGT Couch. An online couch- Qonqar wants to explore the two regions covering distances between a source and listening stations – public as well surfing platform for Salzkammergütler- in detail; the meaning of both places and a perceiver, and the sediments in the as intimate – will allow the audiences to Innen will make it possible. Everybody for himself and for locals. Film/fiction, form of recordings – audio inscribed into participate and eavesdrop into the Water can offer her or his couch and/or look different mythologies of both locations, durable materials. Sound Flows. for a couch, maybe in a community he or sketches, paintings and stories are part Within this project, we will interconnect she would have always wanted to live in of the Jericho-Salzkammergut expedi- the entirety of the Salzkammergut 2024 Surf the SKGT Couch – Residence or on a mountain top or a romantic place tion. Jericho-Salzkammergut will be an region by the use of the sounds of Water Exchange for Salzkammergut People with a stunning view at a lake. Locals can extensive multimedia installation.

28 bad ischl 2024 cultural and artistic content Salzkammergut” box. Furthermore, tions will give a deep insight in our local question 12 we hope the insights and experiences cultural heritage from a present-day Explain succinctly how the cultural of our region gained by the artists perspective. Conversations about the programme will combine local will feedback positively, building a Emperor, Talking Busts and Building cultural heritage and traditional beneficial impact of new awareness Culture SKGT are also specifically art forms with new, innovative and in their home countries in Asia. Their formulated to deal with local traditions experimental cultural expressions? experiences during the residencies can and heritage by way of addressing them become important cultural transmitters in a European context. and image correctives. In addition to those specific examples, We genuinely believe that our program Salzkammergut’s pronounced musical the entire program will see excellent, and each of the four program strands tradition is well maintained and offers high-quality traditional, cultural events contain a mix of traditional and new a broad field of cooperation possibili- in beautiful spaces. A range of strong forms of culture, together with innova- ties. Gstanzlsingen, Paschen, Yodelling, traditional events is an important part tive ways to explore and connect with Juchazen, making music in groups, of the yearly Salzkammergut cycle. We traditional themes and approaches brass band music, playing on the integrate them into our artistic pro- to culture. Styrian (accordion), playing the alpine gram, making it possible for visitors to zither – these are just a few examples experience their captivating, mysteri- To illustrate this, we particularly of traditional forms of music vibrant in ous and magical atmosphere. emphasise the two program strands the Salzkammergut. However, we don’t The Power of Tradition and The simply celebrate traditional music. Despite this strong cultural potential, Impact of (Hyper-)Tourism. Within Paschen 3.0 and Gstanzl vs Freestyle - we must acknowledge that the percep- the latter strand, we have the exciting A Different Kind of Battle are examples tion and acceptance of new, contempo- project Hallstatt Disappears, realised of projects conceived as interface rary art and culture is underdeveloped in partnership with Ars Electronica between local traditions and interna- in our general public. Since many Salz- Solutions, which tackles the dilemma tional contemporary art. kammergut inhabitants are sceptical of tourism gone mad by superimposing towards contemporary art and culture, the artificially created digital image With The Tavern Lab, the tradition of and visitors are fascinated by tradi- of the Chinese Hallstatt over the real spending time in the local tavern – not tional culture, the ECoC 2024 team will one. The A.I.R. Eastern Asia: Land Art just for eating, but for socialising, be particularly keen to bridge tradition Lisa Neuhuber program bring artists from Eastern talking, playing cards and making music and contemporary art, interspersed culture, sub- and counterculture, Asia to the Salzkammergut, offering – will be reinvented and revitalised in with a strong counterculture program. traditional culture and mainstream a completely new way of looking at exchange with European students, culture are not competing disciplines. tourism and cultural exchanges. Their artists and hosts. We will also play with And as part of our Strategy 2030, in They co-exist with each other. There two-month residency will enable them the kitsch versions of the prevalent particular our plans to develop audi- is space and interest for all forms of to deal intensively with the region alpine stereotypes many tourists think ences and appetites for culture, we art and culture in the Bad Ischl and rather than ticking the “4 hours in the are traditional for us. Atlas of Tradi- need to convince people that high Salzkammergut Cultural Inclave.

bid book one 29 over one hundred proposals. More than Paschen 3.0 The NewSaltFestival question 13 fifty are included in our Strategy 2030, Petra Kodym (artist/project creator), Heidi Zednik (artist/project creator), How has the city involved, or how does it and fourteen in our artistic program. All Michaela Schausberger (composer/ Petra Kodym (artist/project creator), plan to involve, local artists and cultural idea providers will play a crucial part in singer), traditional regional male groups Lisa Neuhuber (project creator), organisations in the conception and implementing their projects, many of who practise Paschen Markus Bless, Christian Kapun, Michaela implementation of the cultural programme? which are conceived around collabora- Schausberger, Pangani (musicians/dig- tions with other European artists and Turning the Grave ital artists), Chango, Glory Dead, among cultural workers. Grimmbabies Filmproduction others (bands) (project creator), Erol Nowak (actor) The development of this application has Further concrete examples of how we Incl(us)ave been led by artists, cultural activists and will involve local artists and organisa- No View Point Paul Jaeg von Gosau, Petra Kodym, regional developers based in the heart tions include the following: Petra Kodym (artist/project creator) Donna E. Price, Ferdinand Reisenbichler, of Salzkammergut’s cultural community. Sylvia Vorwagner, Heidi Zednik (artists), We have been in constant touch with the Gstanzl vs Freestyle Hallstatt Disappears Margarethe Bamberger, Sophie Beiskam- local art scene. We have invited artists, Petra Kodym (artist/project creator) Petra Kodym (artist/project creator) mer, Martin Filsegger, Andreas Krötzl, cultural activists and institutions to Franz Krumholz, Elisabeth Kumpfhuber, participate and bring in their ideas and Bless my Homeland forever? Alternative Facts Guided Tours Eva Sturmberger, Julia Rakuschan, project proposals in personal meetings Heidi Zednik (artist/project creator), Klaus Wallinger (project creator) Christian Rebhan, Sigrid Reingruber and group discussions. This has involved Petra Kodym (artist/project creator), (outsider artists) intense contact with protagonists from a Lisa Neuhuber (project creator) A.I.R. Eastern Asia: Land Art dozen cultural institutions throughout the Petra Kodym (artist/project creator) What happened to Salzkammergut such as Kino Ebensee, Building Culture SKGT the Salty Masterpieces? Salzkammergut Festwochen, Ceramic HTBLA Hallstatt (school for interior Bring your Salt! Hans Fuchs (project creator) Symposium Gmunden, Freies Radio design, crafts, arts and design), architects Siegfried Holzbauer (artist), Salzkammergut, Lehártheater Bad Ischl, Friedrich Idam, Andreas Zohner, Thomas local tourism agencies Primal Sounds Hand.Werk.Haus Bad Goisern and Kun- Kopfsguter, Lugmayr and Schwarzgruber Sylvia Aigner (cultural worker), stforum Salzkammergut, to name a few. among others Bad Ischl, Daily Nico Note (musician) They all contributed enthusiastically to Lisa Neuhuber (project creator) our artistic concept and Strategy 2030. Atlas of Traditions Future Is now! local museums of Bad Ischl, Bad Goisern, Critical Mass B145 Mario Friedwagner In September 2018 we presented our Bad Aussee, Ebensee, among others Heidi Zednik (artist/project creator), (cultural worker/project creator) results to 40 local cultural workers and Petra Kodym (artist/project creator), artists with the request for feedback and Blossom of Snow Lisa Neuhuber (project creator) SalsaSalzkammergut further suggestions. In addition, we had Heidi Zednik (artist/project creator), Heidi Zednik (artist/project creator), an open call for projects related to Salt. Petra Kodym (artist/project creator), European Music Club Petra Kodym (artist/project creator), Water and the four program strands. Lisa Neuhuber (project creator) Freies Radio Salzkammergut Lisa Neuhuber (project creator) We received a staggering number of

30 bad ischl 2024 cultural and artistic content Talking Busts DistillationMigration Art Nomadic Brined to the Point of Happiness Sandra Daxinger / XiBIT (app and web Heidi Zednik (artist/project creator), Heidi Zednik (artist/project creator) Stefan Heinisch (project creator) development), Giovi (artist) Donna E. Price (artist/project creator), Regine Pots (artist) Jericho-Salzkammergut Water Lines Theatre of Dreams Bashir Quongar Heidi Zednik (artist/project creator), the Sonja Zobel (actress/project creator) Surf the SKGT Couch – Residence (artist/project creator) association Rettet den Traunsee Fisch Exchange for Salzkammergut People (save the Traunsee fish), the Altmünster Salt Opera Lisa Neuhuber (project creator) A.I.R. Enclave_Inclave Fischbruthaus (a regional fish hatchery) Petra Kodym (artist/project creator), Petra Kodym (artist/project creator) Medienportal Salzkammergut

question 14 Give a general outline of the activities foreseen in view of: a) Promoting the cultural diversity of Europe, intercultural the dissolution of the Austro-Hungarian intercultural have become defensive and dialogue and greater mutual understanding. Empire and the emergence of new nation inward looking. The Flow to Retreat, the b) Highlighting the common aspects of European culture, heritage and states. The new Austria and Hungary, name of one of our own program strands, history, as well as European integration and key European themes. Czechoslovakia, Yugoslavia and Poland has in many parts of Europe been a retreat rebuilt after 200 years. This was intended away from the spirit of mutual understand- to be a “new world order”, bringing an ing and constructive dialogue between enduring peace. But it didn’t. The 20th different cultures which underpins the century, although ushering in scarcely ethos of European Capital of Culture. In the previous section we described how In the latter part of 2018 as we were believable scientific and technological our artistic program will create a new type finalising this application, Europe was progress, also ushered in a century of A small city in Central Europe cannot of inclusive Inclave in our region where all commemorating the centenary of the more war. War which, as recently as 30 hope to find solutions to all of the huge types of culture – experimental, traditional armistice, which ended the First World years ago, still wrote its crimson autograph challenges Europe faces. But through an and countercultural – will be encouraged. War. It was difficult not to be moved by the in the area a half day’s drive from us. In an innovative exploration of how our tradi- A new way for us to engage both, artists stories of those involved in the conflict area over which our former Emperor used tional culture can adapt to new ones, we and communities. We also stated that our and their families. A conflict, which was to preside. believe we can make a contribution which artistic vision was about exploring a num- brought about as a reaction to a series punches above our weight. For example, ber of fundamental European questions in of events which began in Bad Ischl’s twin Fast forward to today. Europe still faces a the Flow to Retreat, which forms part of a challenging and innovative way. Now, in city, Sarajevo. myriad of challenges, not least migration, our program will instead try to describe the this question, we examine the European which in a large measure flows from a need creation of more inclusive Inclaves where context of Salt.Water, both the contribu- The Great War (if it can ever be right to call to escape from further conflicts in our people will be welcome, safe and free from tion it can make to Europe and what we war great) redrew the map of the world neighbouring continent. This has resulted persecution. can learn from Europe. and especially our part of Europe. It saw in dialogues, which rather than being

bid book one 31 Bernhard Holub

culture can be this new Salt. Revitalising short term visitors and short term profit. traditions and connecting communities. Areas like the Salzkammergut struggle for Our vision is to explore this shift from an critical mass in terms of cultural audi- imperial summer playground to a multicul- ences and cultural workers are needed to tural rural democracy in which heredity and support high quality productions and career deference count for less than imagination, development. Institutions and funders are talent and ambition. concentrated in larger metropolitan centers and today’s artists – like their past counter- This democratization or decentralisa- parts – flow to where the money is. tion of culture is really important for rural regions like ours. We have seen how And so this vicious circle continues and becoming ECoC (or other major events) Europe’s rural areas and smaller cities could can be a catalyst for reenergising and lose their essential and distinctive charac- But the opening paragraphs of this ques- tity, using it to challenge bigotry and intol- reconnecting former industrial cities. ter, which makes them such an important tion were not designed to show how much erance by also showing what we share with There are far fewer examples – if any – for part of Europe’s history – and, ironically, so we know about the history of our region other Europeans. That is why we intend to rural regions. Yet these regions are deeply attractive to mass tourism. or the post-war re-creation (that word deliver projects, which provide opportuni- impacted by the changes which have again) of modern Europe. They actually ties to promote dialogues of tolerance and affected Europe in these last 100 years. These are big European themes. We share demonstrate how much we have learned liberty, where people whose families have For example: a desire to explore them with a number of and reflected during this process about lived here for hundreds of years together current ECoC candidates we have con- Europe, its history and culture. And how with new residents are joined through a set Once again, there is a flow of population nected with and who are looking at these much our own history and culture connect of shared and lived values – the intercul- from rural areas to the larger cities. The themes from their particular perspective. not just to the narrow confines of Bad Ischl tural Inclave. rural economy is being affected by the They include Bodø/Nordland and Tartu/ and Salzkammergut, but to fundamental automation of the agricultural sector and, South Estonia, our fellow 2024 candidates issues and challenges in Europe. We think Another crucial aspect we have learned to an extent, reshaping tourism and hospi- from Norway and Estonia respectively, and our own learning illustrates an important from the development of the ECoC program tality. Wages can be low and people in rural also Veszprém and the Balaton, one of the and sometimes under-recognised element is the democratization of culture. Here in areas are turning their backs on their main candidates from neighbouring Hungary. of an ECoC – to expose the citizens of the the Salzkammergut, artists once came to sources of past jobs. Yet it is difficult to ECoC area to European history, themes chase the imperial money, which gave rise attract what people consider to be creative This gives us the confidence that we are and culture! to the original “Sommerfrische” – a top industries as creatives tend to want to tackling themes of genuine European down cultural system based on the patron- cluster in places where connections and significance. How thenatural capital of Looking at history, and especially cataclys- age of the rich and powerful, serving their networking are easier. regions like Salzkammergut’s local food mic events like the Great War, is a crucial interests and tastes. Today, culture itself production, biodiversity, clean Water and part of this. Remembrance is, after all, an can become a life force which connects Culture in rural areas has a reputation of air can connect with its cultural heritage opportunity to take stock. To learn from the people from different backgrounds, ages being mainly focused on past heritage and, to provide new European models for a life- past. To create a shared future narrative, and political persuasions. In 2024 we have in danger of being represented as theme- work balance, sustainable cultural tourism which embraces historic culture and iden- an opportunity to share with Europe how park tourism, simply putting on a show for and a more rurally based creative economy.

32 bad ischl 2024 cultural and artistic content Bless My Homeland Forever? The Impact of (Hyper-)Tourism A.I.R. Eastern Asia: Land Art question 14 Explores issues of nationalism and impe- Cultural Tourism is one of Europe’s Is an artist in residence program which c) Featuring European artists, rialism in the context of modern Europe greatest strengths and among its top challenges the notion of the "4 hours in cooperation with operators and from 2020 to 2024. four economic drivers. However, as we SKGT" kind of tourism – a major Euro- cities in different countries and Young people from twin cities of Bad have described earlier, it is also facing a pean issue. transnational partnerships. Ischl Sarajevo and Opatija, Liverpool, crisis in terms of impact on local culture, Asian Land Art artists the like of Cai Kaunas 2022, as well as the successful resources and the fundamental relation- Guo-Qiang. Although primarily focused Hungarian candidate for 2023 and our ship between the local and the tourist. on the issue of 4 hour Asian tourism, we Estonian and non-EU partner for 2024 are considering broadening to include a Building on our explanations in 14a and b, This program strand contains pro- more European element and residency we now set out a brief description below The Tavern Lab jects, which create a highly visible new of how each program strand addresses Explores the revitalisation of closed dialogue, for example, innovative artists Bring your Salt! key European themes or encour- taverns and pubs – a central feature of juxtaposing the beautiful heritage or Is a participatory exhibition project that ages intercultural dialogue and some Europe’s community life, yet everywhere environment, which is under threat from will make cultural exchange visible. examples of the partnerships we have under threat. (Hyper-)Tourism. We want to share our Transnational travel agencies initiated or plan to in specific projects Tourism School of Opatija, Bodø 2024, dialogue about how the public good of (see also Q16). Tartu 2024, Veszprém 2023, artist and clear air, water and land can be prop- The Strength of Counterculture urban planner Ton Matton – and others erly valued and linked to our cultural As we indicated earlier, counterculture The Power of Tradition who want to join us on a European pub heritage. And to share with European and all the benefits it brings – challeng- This program strand is central to the crawl partners the value of the EU LEADER ing the established order, room for dis- European connection between the past, program which inspired this application. senting voices, opportunities for social the present and the future. We believe Conversations about the Emperor mobility – is in danger of becoming an the key to this is exploring our traditions Is a series of events, which take place Hallstatt Disappears exclusively metropolitan phenomenon. in fun and innovative ways, or creating throughout the whole ECoC year and deal A major multimedia project, which Salzkammergut counterculture is rooted dialogues with others who have experi- with Europe’s imperial legacy. challenges and creates a dialogue about in the history of the cooperative workers’ enced a similar tradition in a different Rijeka 2020, Novi Sad 2021, Timișoara tourism Disneyfication. movement and, as in some of our fellow part of Europe, trying to find answers for 2021, Banja Luka 2024, Twin cities of Bad Ars Electronica Solutions who are work- ECoCs, it is something to be celebrated the future. We also want to create mod- Ischl, Sarajevo, Gödöllő and Opatija (part ing on a project of this scale in a rural and shared. els of mutual understanding and collabo- of Rijeka 2020) setting for the first time rative working, fusing together different The literal strength of the countercul- elements of the arts and culture scene. Gstanzl vs Freestyle - A Different Critical Mass B145 ture is to include subcultures, enabling Taking tradition out of its box. Kind of Battle Is a participatory community project a positive self-empowerment to “swim Blossom of Snow A terrific dialogue between European which makes visible problems of heavy against the stream.” A very timely A project whose focus is to share the street culture and Upper Austrian singing traffic in a creative, cultural way. countermovement to the current rise of secrets of a long and hopefully happy life. tradition. Critical Mass Budapest, twin cities of nationalism not just across Europe, but Liverpool, Bodø 2024, Tartu 2024 and Urban freestyle artists such as Storm Bad Ischl Sarajevo, Opatija, Gödöllő the world. Along with our recently arrived Turku 2011 and the collective Urbanartists new cultures, we can share the values of

bid book one 33 strong countercultures to push bounda- Incl(us)ave causing stress on nature itself. To coun- Art from the Enclave ries, share dialogue and find spaces for Is an inclusive art project, which collabo- teract this negative impact, we focus on Is a major exhibition project, which brings new expression. rates with several European outsider art building a real re-creation both for us back masterpieces of art originally cre- institutions. humans and our environment. The new ated in the Salzkammergut enclave. Talking Busts Eucrea Salzkammergut Inclave is able to act International museums and collections Is an artistic oral history project about as a European place of re-creation but for example National Gallery in Prague, personal stories in times of National also a European region that is open and Tate Modern or Stiftung Ludwig Socialism. welcoming to refugees. Research departments of Museo della We’re IN with the Inclave We also share the challenges of rural DistillationMigration Deportazione in Prato, Dachau Con- of culture! And we want exodus with Europe, including popula- Is a project, which artistically documents centration Camp Memorial Site among tion ageing. Through ECoC we plan to what the rivers Traun and Danube have others Europe to be too! turn the tide and, together with other left behind. European regions facing the same European artists who share the common The NewSalt Festival issues, find lasting solutions. river sources Is a big European alternative music, European Music Club Art Nomadic performance, visual arts, digital arts and H Oh-No Is a concert series to give the musical Is a project to connect people with art in 2 literature festival. Is an interdisciplinary conference, which diversity of our continent a platform. places where art is not expected. Exit-Novi Sad, Yourope and European explores the relationship between culture European musicians the like of Amster- Collaborations include Artscape, Nor- musicians, performers and artists from and nature. dam Klezmer Band, Tenores di Bitti way, Kaunas District/Kaunas Biennial other ECoCs past, present and future Tartu 2024, Bodø 2024, Veszprém 2023, Mialinu Pira or Gnawa Diffusion and Yellow Windows Arts, South Estonia. Floriade Festival Almeira (NL), German SalsaSalzkammergut and Slovenian candidate cities inter- Theatre of Dreams A.I.R. Enclave_Inclave Is a dance project about diversity. ested in this topic. revitalises existing theatre spaces and Is an artist in residence program for European dance groups and individual establishes an international exchange visual artists and writers from other dancers the like of Tarek Kwhiss or Linda forum of theatre culture. European enclaves. Dadd European theatre companies the like of Connections include UNESCO City of i Théâtre du Jeu des Paumes or New Vic Literature offices like Tartu and the Knut What happened to the Theatre Hamsun center in Norway, the Messy Salty Masterpieces? “Seamless Corners project Bodø. Also modern writ- Is a major research and exhibition project ers from our Balkan partners. focusing on the international search for The Flow to Retreat suntan in famous artworks, which were all hidden in The Flow to Retreat addresses the Salt2Water the salt mines of Altaussee. need for retreat spaces across Europe, Obertraun“ Is a major exhibition project/ extensive Research institutions the like of German since contemporary life is increasingly on the world’s first nudist installation with Salt. Lost Art Foundation, Rooms for becoming faster and more stressful. cross-country ski trail from 1990 Motoi Yamamoto and artists from other Resistance, Tartu To counterbalance this daily speed until 2007. and stress, many turn to nature, in turn European Salina Locations

34 bad ischl 2024 european dimension question 15 Can you explain your overall strategy to attract the interest of a broad European and international public?

We are not struggling to attract tour- ists as our (Hyper-)Tourism project line shows. In fact, one of the challenges we have amongst the partners in our region is managing their concern that being a ECoC would somehow upset the economic basis of our region’s current tourism model. However, one thing other ECoCs show, is that tourist numbers are very unlikely to be negatively affected.

But our strategy is very much to build on and complement our existing strengths by creating a more symbiotic model for cultural tourism. Our program will not just be a collection of interesting projects. Instead it builds a broader narrative of a beautiful, historic place plans set out in Q34. belonging to the region. Building a with the spirit of those projects. There Norbert Artner trying to create a new place for itself in a home together rather than simply check- will also be thrilling pieces of art in modern Europe. Hotel to Home ing in and checking out. beautiful spaces. Our concept of Hotel to Home is a That narrative is strategic, optimistic strategy aimed at creating a different Projects like Hallstatt Disappears, No We will work with hotel and hospitality and playful. Here we describe the spe- set of relationships between visitors and View Point and the A.I.R. Eastern Asia staff, using principles developed in pre- cific features which are designed to help the places which host them. Instead of program, will both challenge the current vious ECoCs like Linz and Liverpool. Tak- us make connections with new groups a model where guests check in to their model of the four hour tick box tour- ing the “just” out of the job will encour- of European and international visitors hotels and dip in and out of the local ism, making people think about a more age staff to see themselves not as “just and to attract new ones. Of course, this offer, we want to create a model where intense connection with the places they a” receptionist, bar person, waiter etc. specific strategy for international guests guests and locals together create a visit, and also appeal to funky younger but as true and valued ambassadors for complements our wider communication stronger sense of connection and travellers who would feel a connection the Salzkammergut – letting people into

bid book one 35 the special secrets of the region, after guests from those countries to explore A strong call to fully participate in the to the Salty Masterpieces? deals with discovering them for themselves first! their history in an accessible and engag- spirit of Hotel to Home will underpin the fascinating story of world-famous ing way. our communication strategy. Right now, masterpieces hidden in the salt mine What Did the Habsburgs Ever Do the majority of tourists who visit us are of Altaussee. Theatre of Dreams will For Us? The Hills Are Alive well over 50. With exciting, thematically be a major project combining different Well, they created the “Sommerfrische”. Playful explorations of our kitsch repu- diverse and surprising events, we know European theatre traditions, together Oh yes...and they encouraged the devel- tation will provide another international we can attract younger Europeans, as with film and dance, offering some- opment of many of the most impressive “attack brand”. People will be attracted well as draw in cultural tourists from thing for everyone. venues in Bad Ischl…and so on… by the “Sound of Music” brand, and will Linz and Salzburg. After all that, you’ll need to chill and We know that the “attack brand” of Impe- experience great music, though not have a drink. Brined to the Point of rial culture is a major draw for interna- quite as expected. Gstanzl vs Freestyle Big Hitters Happiness combines two things most tional visitors already. But projects like - A Different Kind of Battle gives a Art from the Enclave is a major exhi- of us love - good conversations and Conversations about the Emperor and European public the chance to experi- bition of genuine international signifi- the soothing atmosphere of a spa. Bless My Homeland Forever? will enable ence our singing tradition in dialogue cance, with works of world-famous art- And after your spa, The Tavern Lab us to attract more culturally and intel- with modern European street culture. ists like Egon Schiele or Gustav Klimt will be filled with European partners lectually curious (and younger) visitors, The NewSalt Festival is a celebration in partnership with some of Europe’s experiencing a very different type of to explore more challenging questions of culture for everyone. Young visitors top galleries and museums. We are pub culture. of imperialism and its contributions to will especially be attracted by the mix sure this will be a massive draw. With past and present Europe. Some fifteen of alternative music, performance, Salt2Water visitors can experience We are confident that we won’t be short current nations have direct Habsburg visual arts, digital arts, and our planned Japanese artist Motoi Yamamoto creat- of European visitors. And together, connection and, as well as the specific partnership with Novi Sad’s Exit Festival, ing fascinating large-scale salt mazes we will create some great new ways invitations to international project which will turn us into a cool destination live. His exhibitions attract thousands to enjoy cultural tourism. Q37 tells you partners, we will be able to invite more for young hipsters. of visitors worldwide. What happened where we plan they will stay.

question 16 To what extent do you plan to develop links between your cultural programme with courage and curiosity. Already we progress beyond pre-selection. and the cultural programme of other cities holding the ECoC title? have identified a number of potential connections with the cultural programs of future and also past ECoCs, as well i as fellow candidates. We have already In our bidding process, we made sure journey to ECoC is a once-in a lifetime begun to develop some partnerships, enormous to connect with other candidate cities chance to positively influence the future making face to face contacts with some as well as cities which already held the of Bad Ischl and the Salzkammergut. partners and less direct contacts with existing salt resources in the ECoC title. For us, bidding was, and still others. We will continue increasing this region is, an exciting adventure and we feel the We approached the process thoughtfully, communication, in the event we should

36 bad ischl 2024 european dimension In Q14c, we have already matched spe- imperial might and a strong tradition of in Bless my Homeland Forever?, given and on connections with the German cific projects to potential partner cities, innovative social justice. Are those two their different but equally fascinating 2025 candidates. artists and organisations. Here we would historical features mutually exclusive? Or Russian connections, both before and like to present our thoughts behind our is there somehow a connection? after the fall of the Iron Curtain. We see In workshops organised by the Federal connection concept. Kaunas’s “Memory Office” also having Chancellery of Austria’s Department Some of our close ECoC neighbours will links with Power of Tradition. of Europe and International Policy, we Firstly, we are fortunate that in the also work with us in other aspects of our not only exchanged experiences with years leading up to and just beyond exploration of traditional rural culture, Our focus on innovative architecture in our fellow Austrian candidates from St. our own ECoC year, there are a number music and gastronomy, for example we more rural areas, connects our Build- Pölten and Dornbirn/Feldkirch/Hohen- of ECoCs or candidates for later years have met with members of the Bodø ing Culture SKGT with projects like ems, but also met with representatives in neighbouring countries, especially team. The “small city-rural region” the “Sexy Region Toolkit” and “Pimp My from Marseille-Provence 2013, Umeå those which formed part of the former theme is clearly evident in their bidding Pajta” (Barn) from Hungarian candidate 2014 and Sønderborg-Schleswig, a Habsburg Empire. Together with our strategy, and we are looking at possible Veszprém and with Bodø’s “Cabins of regional candidate for Denmark 2017. We twin cities Sarajevo and Opatija, which collaboration around our Power of Tra- Culture”. attended conferences and workshops is linked to Rijeka 2020, those Capi- dition theme which has strong parallels in Valletta and spoke to representa- tals in Rijeka, Novi Sad, Timișoara, the with Bodø’s “Fish and Ships” program. A critical aspect for our candidacy is, tives from Novi Sad 2021, Plovdiv 2019, selected Hungarian capital for 2023, the Both aim to make people in our regions of course, capacity building across Matera 2019, Mons 2015, Wrocław 2016 candidates from Mostar and Banja Luka more aware of deep European connec- the entire regional cultural scene. We and Valletta 2018. We are also in contact and from Slovenia 2025 will be invited to tions stemming from our histories and are aware that this is a key objective with Liverpool 2008, learning about take part in our projects which explore how these connections can also frame across pretty much the ECoC network measurement of long-term effects and imperialism and nationality. We are in the future. The need to work with nature as a whole. We are keen to be part of capacity building in communities. contact with some already as cooper- rather than destroy it, are key themes capacity building programs and also ative partners in Conversations about for both cities, as well as for Tartu from innovative ways to build stronger cultural Finally, since Austria has delivered the Emperor. Estonia with its focus on culture and programming for schools and young two ECoC programs - Linz 2009 and ecology. We also think that Narva and people. We would like to learn from, and Graz 2003, which have both been very We, in turn, would be happy to partici- Tartu could be really interesting partners connect with, Kaunas’s “Tempo Academy successful in terms of their innovation pate in projects offered by cities facing of Culture” and “Emerging Kaunas”, to and long term city positioning - we had similar problems like us. Indeed, the see if we can build on the “Schoolbag a close look at them, especially in terms selected candidate from our neighbour i model” for schools culture programming of marketing and programming. We Hungary (who will be known by the which is in operation in Norway. want to provide a further example for time this bidbook is read) will offer a Austria, of how our country can deliver fascinating partnership in this area. We Other learning has come from Ruhr this program with originality and imag- would also propose to involve the UK’s 2010, whose former Managing Direc- ination. It’s our vision to create the first last ECoC, Liverpool, in this area as well. tor Oliver Scheytt has deep personal successful inner-alpine ECoC program, The city was a mighty port at the height connections to our region since his with Salzkammergut as the Salt.Water of the British Empire and has, like us, 76 Lakes childhood, and has helped with strategic of modern Europe. a fascinating mix of stories, both of advice about regional ECoC delivery

bid book one 37 38 bad ischl 2024 outreach For that reason we started a partic- educated people want to come back Surf the Couch SKGT – Residence question 17 ipation process with a public call for after studying in bigger cities but find Exchange for Salzkammergut People Explain how the citizens have been getting actively involved, fortunately it it difficult because there is a lack of is an exchange project for people involved in the preparation of the fell on fertile ground. We specifically highly qualified job opportunities. living in the region. It aims at connect- application and will participate in the wanted to address the concerns of the For teenagers there are hardly any ing people beyond their villages, thus implementation of the ECoC year. ordinary people, the general public, cultural offers and families frequently breaking up their enclaves. rather than the affairs and agendas of can’t afford to attend cultural events. Future Is Now! is a proposed project policy makers and stakeholders. Each It is extremely difficult for people from a local cultural worker, which Tuesday, we opened our office doors who don’t own a car to attend cultural invites inhabitants of the Salzkam- As a matter of fact, this very bidbook for passersby and anyone who wanted events because of the lack of effective mergut to discuss future challenges. grew out of the local community. It to know more about the project. We public transportation in the evening It brings them together with inter- was written by Heidi, Lisa, Petra, Klaus, initiated an online questionnaire, and on the weekend. A lot of people national artists, who transform the Eva and Stefan. We all live in different and throughout the Salzkammergut are buzzing with ideas, but they miss results of these debates into big locations in the Salzkammergut and are organised interdisciplinary workshops possibilities to get involved in arts murals on facades. a colorful mix of ages (26 to 59), back- on the region’s future. We held small and cultural events. This is where the Critical Mass B145 is a project grounds (artists, cultural and tourism focus group sessions on specific cul- ECoC 2024 challenge can make a huge regaining the street for bicycles and managers) and where we come from ture related topics and went to schools difference and reach out to many more raising awareness about the impact of (born and raised here or moved to the to ask young people about their future people to make these ideas happen the massive car traffic the region is area from abroad). From the very begin- visions. We also simply listened to the and some dreams come true. typically facing during the tourist high ning it was indisputable to us that Bad many people we met along the way. season. For one weekend, together Ischl and Salzkammergut 2024 is for So this bidbook was literally created We are very excited about how ideas with Salzkammergut residents and EVERYONE who feels connected to the bottom up, generated from the hearts, have developed from local people everyone who wants to join, we claim region or simply wants to be part of it! souls and brains of the region and who have suggested some genuinely the main arterial road in order to expe- is based on the many ideas, needs innovative concepts. Here are some rience a totally different way of moving and desires communicated to us by examples of projects, which have through the region. i its locals. emerged from our consultations, calls and workshops: “To my We found that people cherish the enormous beauty of the landscape The project The Tavern Lab grew out i Peoples!” they are living in, but increasingly of the concern of many people across struggle with the impacts of (Hyper-) the Salzkammergut who struggle with is the beginning of the Tourism, which raises real estate the increasing closure of local taverns declaration of war to Serbia, prices. People are also faced with the and the subsequent loss of spaces which Emperor Franz Joseph loss of jobs, since large companies are to meet and have a good time. The signed in Bad Ischl on 28.07.1914, either moving elsewhere or closing project aims at exploring the future of thereby starting the Great War. down entirely, forcing many into hours tavern culture and the local population 164 Hotels of daily commuting. Often young, well will be asked to contribute with ideas.

Norbert Artner

bid book one 39 Competence Center for Integration ples‘ homes, making new connections affects accessibility for wheelchair question 18 and Diversity based in Bad Ischl, we throughout the region. users and people having difficulties Explain how you intend to create want to make this diversity in our walking, but also offers services for opportunities for participation of region visible. The NewSalt Festival, SilverSalzkammergut visually and/or hearing impaired. marginalised and disadvantaged groups. for example, would be a modern and This is a program for a very large People have told us that lack of fun regional festival bringing people disadvantaged group we encounter mobility is a big challenge. It prevents, from various backgrounds and cul- in the region. With a rural exodus, especially the elderly, from attending tures together. the Salzkammergut has increasingly cultural events. We will revitalise and The bid for ECoC made us take a close SalsaSalzkammergut is envisioned as become a region for elderly people, adapt a previously existing project, look at our region. We came to the an inclusive dance project for getting yet so far, they are not sufficiently which provided cheap taxi rides for conclusion that the most disadvan- migrants and people born and raised included – especially with regard to the immobile people, whilst at the same taged groups in the Salzkammergut in the Salzkammergut in touch. This cultural sector. SilverSalzkammergut time offering jobs for those unem- are the most invisible ones. Travel- project grew out of the need of sev- is composed of a series of projects ployed just a few years before retire- ling around the Salzkammergut you eral migrant communities looking for aiming to offer cultural events to ment. These CultureCabs will take won’t recognise the cultural variety of a space to practice and perform their people over 65. Providing a range of people to events, the drivers will con- Salzkammergut residents living here. traditional dances. possibilities like clubs, interest groups, nect them with others and also inform However in reality, there are quite European Music Club is a platform information and further learning, them about upcoming events. significant numbers of minorities who for international musicians. Locals they shall stay engaged and actively have settled here. from Bad Ischl who are from the same involved. In cooperation with Kino Economic barriers country as the musicians are invited Ebensee (art house cinema and music We want to offer as many events as Bad Ischl is home to people originat- to join them, sharing experiences venue) and retirement homes we plan possible for free. For events that ing from as many as 64 countries! and knowledge of their shared home to host SilverSessions, i.e. special require admission, we offer tickets at Most are from former Yugoslavia, country. film screenings for elderly people in low-cost levels for families and low-in- Turkey, Syria, Afghanistan and Iraq. Blossom of Snow is a project about the afternoon. With MAS-Bad Ischl, come groups. Additionally, we strive Together with them and the Regional ageing - a common feature in every- a regional dementia assistance and to cooperate with the Austrian social one’s life - and the question of how support center, we would like to offer platform Hungry for Art and Culture, to live a good life. For this project SilverVisits, interactive visits to local which enables people with low income i we specifically invite the elders from museums and art galleries for people to experience culture for free. international communities living in the with dementia. Salzkammergut to share their experi- Besides these rather concrete pro- Social barriers ences. jects, we will be active at various Overall, our guiding principle is to Surf the SKGT Couch - Residence levels in reducing as many barriers as reduce abstract communication to Exchange for Salzkammergut People possible. a bare minimum. The program book is about bringing Salzkammergut and our website will be available in 6 Music Schools residents together, no matter their Physical barriers an additional plain language version. background. People from different We strive to circumvent physical barri- In order to minimise inhibitions, we communities are invited to other peo- ers as much as possible. This not only are planning a CultureBuddy project

40 bad ischl 2024 outreach modelled after the one run success- fully by Caritas Vienna. Volunteers accompany socially disadvantaged or homeless people, refugees, people with mental illnesses, physical disa- bilities or those who have previously been convicted to cultural offers. Studies prove that these groups rarely take advantage of cultural offerings, even if they are available for free. Lack of information, limited mobility or the fear of getting involved in the unknown can be overcome with a CultureBuddy. Furthermore, we will venture out with projects to places not typically offering any cultural program such as remote neighbourhoods, taverns, train station restaurants and public spaces. The Tavern Lab, Future Is Now!, Hall- statt Disappears or Art Nomadic (as part of A.I.R.) are only a few examples of our cultural outreach approach.

The monarchy is dead! But our yodelling is real!

We want to conclude this question by stressing the importance of including every community in our Inclave where cultural, educational and commu- nity systems are open, welcome and accessible. Wochenmarkt Daniel Leitner

bid book one 41 Lederhosen-Sepp / Dirndl-Traudi for the whole family, like Critical Mass is a 64-year-old frequent pub-goer who question 19 B145. We also provide childcare in muse- usually does not attend any cultural Explain your overall strategy for audience ums, galleries etc., so she can bring her events. Our strategy for him is to development, in particular the link with kids along and still get some time to visit organise projects in places not typically education and the participation of schools. cultural institutions. offering culture and to motivate him to join The Tavern Lab. Weekend-Waltraud Smart-Johannes As emphasised in the previous ques- tions, we want to appeal to and delight a wide audience. We want to take peo- ple’s fear away of engaging in creative, and seemingly weird projects. We is a 75-year-old retired crafts(wo)man, want to expand their narrow cultural who loves to wear traditional clothes, concept of the Salzkammergut. listen to folk music and eat roast pork. For this type, our strategy is to motivate We have analysed the groups who him/her to participate in projects, which don’t attend cultural events and focus on folk tradition but present them understand the need to better connect with a modern twist, like for example the is a 58-year-old businesswoman mainly with them. Based on this analysis, music project Paschen 3.0. living in Vienna, but spends weekends is a 28-year-old student, lives in Vienna we have created our SaltySeven. in her lakeshore villa on the Wolfgang- and visits his family in the Salzkammer- These are cliché-driven prototypes Stressed-Sarah see. Our strategy is to motivate her to gut during holidays. For him, we organise of those groups who typically don’t become a CultureBuddy so she can events around long weekends and public consume or produce art and culture. connect to people living in the region. holidays. Future Is Now! is a project, For each category of our SaltySeven, which invites young people who moved we developed methods which could Pub-goer-Peter away to big cities to share their future help us communicate better with visions for rural regions like the Salz- them and spark their interest in our kammergut. program. We will further expand this “fun audience development strategy” should we progress to the next stage, i by asking those groups of people to identify their own stereotypes. We 1,000 graves aim to identify fun ways to diminish is a 37-year-old mother of two, works are the reason for the period apparent barriers and to connect part time and deals with 95% of the of 800 – 450 BC to be named the “salty stereotypes” better to our household chores. For her, we offer low- Hallstatt Age. cultural system. cost family tickets and fun events suited

42 bad ischl 2024 outreach Sporty-Claudia Opera in cooperation with schools and and will be produced as a radio show to be youth centers. broadcast on Freies Radio Salzkammergut.

Schools and Young People The second school project was undertaken Speaking of teenagers - the Salzkammer- with a primary school in cooperation with gut is home to a diverse educational land- the Saline Austria, the main salt-process- scape, especially with regard to secondary ing firm located in Ebensee. After having schools. There are thirteen schools in Bad explored the topic of salt as the “white gold” Ischl alone, ranging from primary schools to in various contexts, second graders visited secondary education with a total of approx- a salt mine. After those inspiring visits, they imately 3,000 pupils. We investigated our wrote letters to representatives of former schools at all grade levels and found that and current ECoC cities, as well as letters to is 44-year-old woman with a stressful they are currently hardly engaging in any other cities with a saline history either past job in the tourism sector. In her scarce cultural projects. We desperately need a or present. In the letters they asked those spare time she loves to hike, stand-up stronger cultural element in schools. We citizens to send them a package of salt they paddle and mountain bike. Our strategy acknowledge that the students’ overloaded would use on a daily basis. The students is to encourage her to get in touch with scholastic schedule is a big challenge. But collected those salt packages and curated culture through outdoor events, such as if we want to succeed in implementing an exhibition in their school. Art Nomadic. a broad appreciation and understanding of culture in our society, we have to start These two successful experiences have Leave Me Alone-Lukas early in life and that means early on in given us the confidence to build a much grade schools. stronger model of cooperation with schools across the region. If we progress to Phase We met with representatives of many of 2, a range of already established contact our regions’ schools and learned that most points and experts appointed in each of our are very interested in cultural projects, but schools will help us develop our program insecure on how to approach such project and this school culture model further. From opportunities with their pupils. As a first 2020 onwards, at the latest, all schools step, we initiated two very successful will be actively supported, mentored and school projects in 2018. The first was imple- encouraged in the development of at least mented in cooperation with a secondary one cultural engagement project per year. ate a professional SKGT Culture School in Norbert Artner level school with pupils from different Building Culture SKGT, Bless my Home- our region, which offers courses in cultural is a 15-year-old pupil, who currently classes and age ranges from 15 to 17. They land Forever?, Salt Opera, Youropean management and realises cultural projects only loves two things, his smartphone organised a street survey asking people Music Club, Critical Mass B145 and Bad focusing on the reuse of old premises. and to chill. Our strategy for targeting about their opinions on ECoC and other Ischl, Daily are examples of our 2024 pro- This vision, along with the other ideas for him is for us to organise projects like current cultural events in the Salzkam- jects which are targeted at young people schools involvement, will also be developed Bless my Homeland Forever? and Salt mergut. The results were audio-recorded and schools. Our long term vision is to cre- further in Phase 2.

bid book one 43 question 20 What has been the annual budget for culture in the city over the last 5 years?

Annual budget for culture Percentage of total Year in the city (in euros) annual budget

2014 1,151,703.00 3,24%

2015 1,151,835.89 3,18%

2016 1,133,819.64 3,04%

2017 1,104,150.00 2,96%

2018 1,075,900.00 2,97%

Bad Ischl, as a smaller city, has a relatively amount to an average of € 4,898,788.00. limited cultural budget. Yet, it has many Together with Bad Ischl, the Salzkammer- additional cultural resources, not least a gut as a whole shows an annual regional highly active group of cultural associations, cultural budget of € 6,022,269.00. artists, cultural workers and institutions. We are aware that the financing of the The annual cultural budgets of the other ECoC 2024 will be a challenge, but as a municipalities of the Salzkammergut region region we are confident that we can deliver.

question 21 In case the city is planning to use funds from its annual budget for culture to finance the ECoC project, please indicate this amount starting from the year of submission of the bid until the ECoC year.

No, not applicable.

44 bad ischl 2024 management An increase of the cultural budget of 10% permanent main regional culture office question 22 from 2025 onwards, will secure – beyond for all cultural agendas in the Salzkam- Which amount of the overall annual the ECoC year – a core funding for our mergut, as well as an ongoing financial budget does the city intend to spend longer term cultural development as contribution for The NewSalt Festival for culture after the ECoC year? set out in Strategy 2030. This includes (see Q11, program strand Strength of the establishment and financing of a Counterculture).

question 23 Please explain the overall operating budget. application for the title of ECoC 2024 (and for Strategy 2030) has already been carried and supported through a LEADER project, we identified for the period of 2020 to 2025 the following Base Budget Enhancement Budget EU funding schemes for a potential project and program financing: In Euros Percent In Euros Percent ELER (development of rural areas, Public Sector 20,000,000 95,24% 27,000,000 90% especially LEADER (CLLD) national and transnational), ERASMUS+, EFRE Private 1,000,000 4,76% 3,000,000 10% (INTERREG-Alps & ALPINE SPACE), Sector CREATIVE EUROPE, EUROPE FOR CITI- ZENS, ESF (European Social Fund). Total 21,000,000 30,000,000 Total amount available through those EU funding schemes (with the excep- We plan a total budget of € 21 Million. overall budget and can guarantee the tion of Mercouri Prize): € 3 Million. Although not huge, we believe it will funding of € 21 Million for the period of nevertheless enable us to deliver an 2020 to 2025. After first estimates and forecasts the artistically excellent level program- share of additional funding sources ming of international importance Moreover, we want to demonstrate from the private sector amounts to and European significance. We are other sources of financing which we a total of € 3 Million for the project determined not to deviate from this can access. As the initiative for the period of 2020 to 2025 (see Q26). Norbert Artner Norbert Artner

bid book one 45 In a further table we demonstrate that (63% funded).The Traunstein Region question 24 a co-financing strategy including EU has realized projects such as: “Paths What is the breakdown of the income funding is doable and realistic. Signif- to Salt” Museum in Traunkirchen with to be received from the public sector icant funding initiatives are already project costs of € 286,800.00 (60% to cover operating expenditure? Sources of public sector funding are funding cultural activity in this current funded) and KUNST:RAUM Gmunden set out in the table below. funding period managed by the three with project costs of € 225,000.00 LEADER regions. They have also com- (80% funded). The latter was founded missioned Strategy 2030, the cultural by local artists who are also part of development plan. our bidding team. Another ambitious Base Budget Enhancement Budget project in the Ausseerland was the A few examples of the many projects Rescue of Historic Art Treasures In Euros Percent In Euros Percent funded by the LEADER regions in the (Salzwelten) with project costs of € current funding period (2014-2020) 216,331.80 (40% funded). These and National 7,000,000 35% 9,000,000 33,33% are, in the inner Salzkammergut numerous other projects lead to the Government (REGIS): Mediaportal Salzkammergut total amount of investments and fund- Region (Upper with project costs of € 98,513.00 (77% ings listed in the table below. Austria, Styria, 7,000,000 35% 9,000,000 33,33% funded) and the Mobile Crafts Space Salzburg State) with project costs of € 127,000.00 LEADER projects 2014-2020

City and 6,000,000 30% 6,000,000 22,22% Salzkammergut LEADER fundings Total project costs (in euros) (in euros) European Union (with exception of Cultural Heritage Salzkammergut 3,000,000 11,11% the Melina REGIS (Regional Development 515,540.74 792,545.85 Mercouri Prize) Inner Salzkammergut) LAG Code: AT-031 Total 20,000,000 27,000,000 Traunstein Region 507,807.60 738,888.00 LAG Code: AT-036

Ausseerland Base 164,048.08 313,431.80 Budget 35% 35% 30% LAG Code: AT-053

Enhancement Total 1,187,396.42 1,844,865.65 Budget 33% 33% 22% 11% 10 Mio. € 20 Mio. € 30 Mio. €

National Government Region City/Salzkammergut Melina Mercouri Prize EU

46 bad ischl 2024 management City All decisions necessary (in the LEADER Further discussions regarding financial question 25 Already the decision-making bodies of regions) to finance the second application planning are arranged for Phase 2 should Have the public finance Bad Ischl (City Council and Municipal phase, including the further development our application be shortlisted. authorities already voted on or Council) expressed their backing for the of Strategy 2030 (February to December made financial commitments ECoC 2024 application. The foundation is 2019) were adopted in November 2018. National government to cover operating expenditure? Strategy 2030, supported and com- The Federal Chancellery will be informed If not, when will they do so? missioned by 23 municipalities in the Region (“Länder”: three federal states) in the course of submitting the applica- Salzkammergut. Here, Bad Ischl is the We are in contact with all three federal tion documents. There will be no vote project executing body, as well as for the states and regularly inform the relevant until the end of the selection phase. application initiative Bad Ischl- offices of the current status of our appli- We have anticipated a contribution of Salzkammergut ECoC 2024. cation - especially with regard to budget, € 7 Million (Base Budget) and € 9 Million artistic vision and program strands. (Enhancement Budget).

question 26 In addition, we have planned the following ××Presenting partner for selected events, What is the fund-raising strategy to seek support from private measures: for example The NewSalt Festival sponsors? What is the plan for involving sponsors in the event? (potential Salinen plc patronage. To ××Product branding with ECoC 2024 date no concrete conversations). logo: Salinen plc Table Salt, Gmundner Milk (regional dairy), Eggenberger Beer ××Sponsoring by the tourism industry, As explained in Q23 and Q24, we plan to We started to work on and establish a (private brewery) will place our logo as this sector will benefit significantly raise € 3 Million financial contributions fund-raising strategy based on three and website details on their product from the establishment of a sustain- via private and commercial sponsors. strategic fields: labels. Additionally, to support their able, cultural tourism. Not only are we favorite projects, we are asking them looking at financial support (temporary The Salzkammergut is not only a tour- 1. Classic sponsoring with to donate a small but reasonable share increase of city and accommodation ism hotspot in Europe but also location international companies of their sales profits to our program taxes) but also at „special services“, like for innovative businesses from various 2. Project sponsoring strands (see Q11). cost absorption of room and board for economic sectors. We intend to attract (e.g. Red Bull, Salinen plc) artists, journalists and other partners those companies as cooperation 3. Patronage ××Cooperation with the Austrian Cham- (for more synergies with the tourism partners for the realisation of ECoC ber of Commerce (mainly Upper Austria, industry see Q34). 2024, since they participate in shaping The bidding team will continue with district of Gmunden and Styria, district the image of the region, mainly through this in Phase 2, a designated position of Liezen) – especially in areas such as ××Implementation of an E-car fleet for exports. The tourism marketing insti- to handle this from 2020 onward is creative industries, new working forms the ECoC 2024 organisational team. tutions will also be important partners already part of the organisational (co-working/co-workation, co-creation) Under the framework of a multi-an- for both the ECoC 2024 bidding and structure (see Q32). and with the renewed Salzkammergut nual, strategic economic cooperation delivery process. theme of summer re-creation. between ECoC 2024, the respec-

bid book one 47 tive automobile brand and regional very important to us. We see this members get consumable benefits to those stakeholders and support car dealers. group of multi-locally living people as like price reductions, backstage selected initiatives accordingly. Our important ambassadors for the Salz- access, special guest meetings with aim: in 2020 to found and establish a ××Development of fundraising formats kammergut. At the same time those artists in residence or similar. A sep- privately financed cultural fund that and a direct approach to interna- people want to stay informed about arate drafting of a „Cultural Friends first and foremost supports projects tional service clubs such as Rotary the happenings in their hometowns Subscription“ is also planned. springing from the civil society and International, LIONS, Kiwanis and to or want to get involved. For them we the independent scene. regional entrepreneurial personali- establish the club „Friends of the Bad ××Our application initiative ECoC 2024 ties and patrons living in the Salz- Ischl-Salzkammergut ECoC 2024“. emerges directly from the civil Furthermore, we will draw on the kammergut. Membership fees and crowdfunding society: bottom-up, LEADER and expertise and experiences of the pre- (in cooperation with the Innovation therefore a community-led local vious Austrian ECoCs (Graz 2003 and ××The „Ausheimischen“ citizens Service Network GmbH) bring finan- development CLLD project. This is Linz 2009). First contact and commu- (expatriates, but still residents) are cial support. As added value, the club why we want to give something back nications are planned for March 2019.

question 27 Please provide a breakdown of the operating expenditure.

Base Budget Enhancement Budget

In Euros Percent In Euros Percent

Program i 13,650,000 65% 19,500,000 65% Expenditure The planned contribution for salaries (€ 3,150,000) may appear low. However, Promotion 40km 4,200,000 20% 6,000,000 20% we want to emphasise that we don’t is the length of the world’s and Marketing have to bear all personnel costs. This oldest pipeline. Opened in 1595, is because Bad Ischl and the other Wages, Overheads it transported brine from the 3,150,000 15% 4,500,000 15% municipalities participating in the and Administration salt mine in Hallstatt to Ebensee program plan to second employees for processing. Total 21,000,000 30,000,000 to ECoC 2024 as part of their in-kind financial contribution.

48 bad ischl 2024 management Our concept for ECoC 2024 is not based i question 28 on the development and production What is the breakdown of the income to be received from the public of new infrastructures. Within the sector to cover capital expenditure in connection with the title year? framework of Strategy 2030, in terms 2+11 of strategic targets and an efficient use of resources, we wish to develop cultural heritage titles have cultural tourism investments together been granted by UNSECO in the question 31 and, where appropriate, differentiate Salzkammergut region – 2 World If appropriate, please insert a table here that specifies the focus of investments regionally. Heritage + 11 Intangible Cultural which amounts will be spent for new cultural infrastructure Heritage Awards. to be used in the framework of the title year. These are set out in the table below (Q31) which we have linked to Q28.

Salzkammergut Bad Ischl Gmunden (without Bad Ischl and Gmunden) Total

Description In Euros Description In Euros Description In Euros

Selected examples: modifica- Redesign of tion of museum of local history Building of school Town Hall square (Bad Goisern), development of centre and music and Esplanade, culture pavilion and forecourt of school, restoration of modification museum (Hallstatt), “Indus- ”Léharstöckl”, estab- of “Seeschloss” trial Culture” as a new project Planned lishment of archive for (Lake Castle), and development of cultural the Léhar estate, Saline 16,530,000 restoration of 13,000,000 13,084,000 42,614,000 Investments platform for all cultural workers Collection, restoration municipal thea- (Traunsee-Almtal), “Klangwerk- of listed Taubersteg, tre, restoration statt” (Sound Workshop) music surface design of of Villa Cluse- school and reconstruction of Schulgasse mann, parking “fish house” into a cultural hub opportunities (Grundlsee)

Establishment “Offenes Additional Kulturhaus” (Open Investments House of Culture), restoration of “Lauffen not yet not yet > (if awarded 11,950,000 not yet defined not yet defined 15” into Saline Center, defined defined 11,950,000 the title of restoration Léhar The- ECoC 2024) atre, visitor platform Siriuskogl

Total 28,480,000 13,000,000 13,084,000 54,564,000

bid book one 49 For the purpose of medium-term question 29 financial planning, the city of Bad Ischl Have the public finance authorities already voted has made decisions concerning projects on or made financial commitments to cover in relation to the ECoC 2024 (see Q28). capital expenditure? If not, when will they do so? These projects will be further specified in Phase 2 and implemented in case of being awarded the title of ECoC 2024.

question 30 What is your fund-raising strategy to seek financial support from Union programmes/funds to cover capital expenditure?

In the course of program development Asia: Land Art and A.I.R. Enclave_ and research of EU funding programs Inclave projects. (basis current 2014-20 period), we could identify the following programs for EFSI (European Fund for Strategic potential co-financing. Investments): Investments in the area of infrastructure, repurposing of ERDF (European Regional Development existing buildings and sites for re-cre- Fund), especially INTERREG / ALPINE ation, development of tourism industry SPACE: Establishment of clusters investment platforms. between different tourism branches and the creative industry. The aim is EAFRD (European Agricultural Fund for to achieve diversification of regional Rural Development): with regard to the tourism offers, for the protection and public use of re-creational infrastruc- exploration of cultural wealth. This also ture and small touristic infrastructures aims to build small infrastructures for as well as for the preservation and the sustainable cultural tourism, like for improvement of the cultural and natural example: infrastructures for residency heritage of the region. programs as in our A.I.R. Eastern

50 bad ischl 2024 management sion-making for the benefit of transpar- Regional ency and clarity. The Supervisory Board Cooperation Cultural Advisory question 32 Supervisory Board Please give an outline of the intended will choose a Chairman/Chairwoman. Platform Board „salzkammergut“ governance and delivery structure for the implementation of the ECoC year. ××Cultural Advisory Board (Board of Trustees): Personalities from the arts and culture that together as Board of Program Director General Director Trustees and Advisory Board own an The main tasks of the „Kulturhauptstadt advisory role to the executive body of Artistic Production Artistic Production Marketing and Administration, 2024 GmbH“ (ECoC 2024 Ltd) are shown the organisation (especially: artistic Manager #1 Manager #2 Communication Finance and in the organigram. production management, program Controlling development and program planning.) Concerning the structure of the organi- Artistic Production Artistic Production Evaluation Manager #3 Manager #4 and Monitoring sation, in particular two aspects have to ××General Director and Program Direc- Fund-Raising be emphasised: tor: The separation of the positions and Sponsoring “Management, Marketing and Finances” Capacity IT ××The organisation is specifically and “Program Direction” has already Building Manager designed to secure the independence proven itself in the past ECoCs. The Volunteers Human Resources Programme of artistic decision making and content General Director acts as CEO and has development. responsibility for the budget, while the Program Director can act conceptu- of programming and the artistic vision serves first and foremost the commu- ××The continuity of key personnel - ally free and independent and has to for 2024 communicates to the outside nication between the representatives from bidding to organising: We want meet the predetermined budgetary and with the relevant stakeholders and bodies of the „Kulturhauptstadt to secure that the experiences and figures set by the General Director. The (municipalities, economy, tourism, 2024 GmbH“ (ECoC 2024 Ltd) and the competences of the bidding team will Program Director has a team of four regional development, cultural sites and different stakeholders of the region and transfer to large parts into the organis- Artistic Production Managers, for each citizens’ initiatives) in the region. municipalities, whereby the geograph- ing team of the „Kulturhauptstadt 2024 of the defined program strands Power( ical definition of the Salzkammergut is GmbH“ (ECoC 2024 Ltd). of Tradition, Strength of Countercul- ××Regional Cooperation Platform „Salz- deliberately understood very broadly. ture, Impact of (Hyper-)Tourism and kammergut“: Here the networking and Aim is to inform eventual “cultural Short description of the various sections Flow to Retreat). The General Director cooperation activities with the whole strangers“ or critical individuals and within the organisational structure: furthermore controls the classic areas region takes place. This shall secure institutions about the program and the like Marketing and Communication, that also smaller ideas and projects focuses of the ECoC title year 2024 and ××Supervisory Board: This is the body Fund-raising, Evaluation, Volunteer are heard and supported. The Regional to remove barriers at an early stage. in which the city and region authori- Program, IT and Administration. Cooperation Platform meets four times Besides personal contacts, there will ties (state level, national government, a year, between those dates the Capac- also be up-to-date digital and web- sponsors) will be represented. We have ××Capacity Building Manager: A central ity Building Manager acts as a contact based possibilities for communication to guarantee independence of deci- communication office, that in the sense person. The purpose of the platform and discourse.

Makoto Morisawa

bid book one 51 question 33 What are the main strengths and weaknesses ××Alpine: Bad Ischl-Salzkammergut is ××Accessibility, touristic capacities of your project? How are you planning to overcome weaknesses identified? the first ever inner-alpine bid for the and hospitality: the Salzkammergut ECoC title, with a small town of under can also be seen as a suburban space 15.000 inhabitants as Banner City and for Munich and Vienna. In a roughly many small municipalities support- 2,5 hour car ride one reaches Bad In many respects, our strengths and ing the application. We address the Ischl. As an experienced, historic weaknesses are addressed in Q1. The role of small towns in rural European tourist region, the Salzkammergut Salt.Water program, our artistic vision areas and clearly see our courageous provides sufficient bed capacity. and, in particular, the four program position as a strength. The region does, however, want to strands tackle our inherent or perceived increase its capacity in the high-qual- weaknesses and build on our strengths. ××Cross-border, cooperative: a further ity category, namely the four star and strength is the high motivation of the four star superior. We are experi- citizens (bottom-up, community-led enced in hosting international guests. Strengths local development). The ECoC title is The era of the “Sommerfrische”, with intended to be a catalyst to connect its many international visitors, proves ××The diversity of history and culture: the region across the borders of three that. The close proximity to Salzburg, The Salzkammergut is a region which federal states, to look beyond their an international cultural city approx. offers a unique and diverse history: church towers and cooperate more 60 kilometers away, along with its from the Hallstatt period, to the impe- intensively. Like in many other rural famous “Salzburger Festspiele”, could rial “Kammergut”, from the famous regions, the Salzkammergut is facing provide some interesting synergies. “Sommerfrische” and spa facilities big challenges like increasing rural to pioneering economic and techni- exodus, brain drain, an ageing popu- ××Stubbornness as a particular cal achievements, from the workers’ lation, lack of jobs and a shortage in strength: endurance, stubbornness cooperative movements and resist- educational offers. ECoC is a vehicle and the spirit of resistance paired ance groups to the the stronghold of to exchange experiences and knowl- with a big portion of creativity are National Socialists. edge with other European regions well anchored in the region. We aim and together work on strategies for for approaches and strategies to ××Over centuries, Bad Ischl and the Salz- the future. We see our strength in the develop a long-lasting culture to kammergut have been shaped by Salt. fact that we can credibly convey how unfold potential(s), away from urban Water. Now is the time to strengthen regional development and cultural centres. With the title ECoC 2024, we and establish culture as the third ele- work enhances each other, even far create a fertile ground and will not ment, our New Salt! away from big European cities. relent.

52 bad ischl 2024 management Million we are located at the lower end Weaknesses of the ECoC financial scale. For that reason we have already presented the ××The enclave: despite our ambitious enhancement budget of € 30 Million aims (application initiative ECoC in the pre-selection bidbook, the real- 2024 and Strategy 2030) there is the isation of which we have defined as a danger that we might fail in building Phase 2 target. a substantial spirit of cooperation across the whole Salzkammergut ××Three federal states: this circum- political spectrum. The low status of stance promotes the political depend- arts and culture, including the low ance. Furthermore, we can find differ- appreciation towards cultural work ent frameworks due to different state could hinder us from setting a mod- laws and regulations, as for example in ern, open-minded example for other urban and regional planning including rural regions. building regulations.

××No regional culture of innovation: To respond to some of these chal- innovative thinking, interdisciplinary lenges, we are confident in our ability solutions, to think outside the box to create an effective and experienced and the willingness for contemporary governance structure to deliver the art and culture are still underdevel- ECoC year and the preparation from oped. Despite having many strong 2020 onwards. We will establish two supporters on our side, not every- important units within our organiza- one is convinced of our application. tional structure (see Q32) in order to Some critics still want to cultivate build broad confidence around the the backward-oriented image of the diverse stakeholders of the region and Salzkammergut and celebrate the past promote closer cooperation across the as homeland devotees. different fields of society and economy (= capacity building management and ××Structural weakness (budget, regional cooperation platform Salzkam- financing): we are well aware that mergut, see organizational structure, with an operating expenditure of € 21 page 51).

Bernhard Holub

bid book one 53 target groups at the right time. Rather, everyone has the feeling they can get About our communications goals question 34 we mean the physical presence close involved and possibly overcoming anx- Please provide an outline of the city‘s to the recipients. In village squares, ieties. ××communicate the ECoC 2024 program intended marketing and communication in schools, retirement homes, in front strategy for the ECoC year. of pubs and at local markets. Exactly About our audiences ××communicate the process of design- there, where people live and come ing and managing ECoC 2024, starting together. Where they talk about the ××locals and especially those not yet in 2020 daily events and news, but also about connected with the cultural offer of Our marketing and communication politics and Europe. That’s where we our region ××participate with local and national strategy is based on the bid’s DNA - Salt. want to be present. tourism communication and mar- Water, the lifeblood of the region. For us ××the SaltySeven: Lederhosen-Sepp/ keting authorities, because of our it is the ideal inspiration and focal point For this purpose we plan a mobile Dirndl-Traudi, Stressed-Sarah, limited budget. Here, our goal is to for the various fields of communication. office that will function not only as a Weekend-Waltraud, Pub-goer-Peter, provide appealing content for the From 2020 onwards, culture and the rolling info-kiosk, but also as a sort Smart-Johannes, Sporty-Claudia and tourism brands and their commu- main action points of Strategy 2030 will of public space in itself which moves Leave Me Alone-Lukas, who all take nication channels and campaigns thrive throughout the region. Therefore, through the Salzkammergut. This part in the program in different ways as a win-win-situation. Cooperation we have defined a cool, stand-alone serves as an additional office and (see Q19) partners we already spoke with marketing and communication brand, info-point to our main offices in Bad along with a name for the entire ECoC Ischl, Bad Aussee and Gmunden. For ××regional and national audiences (trav- ××Tourism destinations of the Salzkam- 2024 policy, The New Salt. this mobile ECoC Citizen’s Bureau a elers, day trippers, people spending mergut design has already been developed by their leisure-time in Bad Ischl and the ××Almtal and Traunsee region (www. What does that mean? With The New an architecture student from the Salz- Salzkammergut) and of course anyone traunsee-almtal.salzkammergut.at) Salt we address digital and analog kammergut. We want to get the mobile interested in culture ××Ausseerland (www.ausseerland. media, the social, local and mobile, but bureau rolling in the region as soon as salzkammergut.at) especially the huge diversity of people’s possible, to make use of its full nomadic ××Project related target groups, such ××Bad Ischl (www.badischl.salzkam- stories in the Salzkammergut of today: power as a major local marketing and as the local hotel and hospitality staff mergut.at) 5. slang for those who „Dåsige“5, repatriates and returners, the communication tool. Its main purposes (see Q15), ××Dachstein (www.dachstein.salz- are “local” “homeland abstinent”, “multi-locals”, sec- are: delivering pre-information, guid- kammergut.at) ondary residents and the newcomers ance, promotion, press-work, informa- ××European audiences, European and ××Salzkammergut Tourismus Mar- and immigrants. We regard the many tion and public relations. Our aim is to international travelers outside of tick keting GmbH, based in Bad Ischl new cultures present in the Salzkammer- excite people and get them interested. box, mass tourism and representing the entire region gut today as the “Salt in the Soup”. We We want to particularly involve locals (www.salzkammergut.at) will tell those stories with personal throughout the Salzkammergut as early ××Young Europeans (in general and par- ××three regional tourism & mar- closeness and warmth. as possible. We aim to give people in ticularly for projects such as Conver- keting bureaus on federal state the region a sense of ownership of the sations about the Emperor and Bless level: Upper Austria Tourism Board To us mobile does not mean being pres- ECoC, far in advance to 2024. Through my Homeland Forever?) (www.oberoesterreich-tourismus. ent on the smartphone screens of our such an accessible nomadic office, at), Salzburg State Tourism Board

54 bad ischl 2024 management (www.salzburgerland.com) and Sty- development plan to the people. Beacons“ at around 100 selected spots the project „Salzkammergut 365“ a ria Tourism Board (www.tourismus. in Bad Ischl and the Salzkammergut. lot of content will, for the first time, steiermark.at) Our communication projects With this communication technique become available to this target group. ××Austrian National Tourism Board we regularly present regional artists (www.austria.info) For the purpose of increasing our and cultural workers/institutions. Print/Analog: „The New Salt Maga- ××Austrian Chamber of Commerce outreach and attention in the area of Through this move, we not only want zine“ (thenewsalt.eu/mag) (www.wko.at) with special support Cultural Communication together with to make the local residents aware of We believe digital is a duty but print of the districts’ office in Gmunden some regionally well established media the breadth of cultural production but can be the freestyle. That’s why we put and Bad Ischl (www.wko.at/service/ partners (such as the “Freies Radio also want to help cultural protagonists a lot of heart and soul into a new mag- ooe/bezirksstellen/gmunden.html) Salzkammergut”), cultural workers and get more attention. azine that we plan to launch in 2019, ××Special Offer groups like “Kleine cultural institutions, we have - for the initially with four editions a year. The historische Städte in Österreich” time being – defined three key meas- ××Behind this is the idea to develop Bad editorial focus is on PEOPLE (cultural (www.khs.info) and “ARGE die ures: Ischl (a town without a public library) protagonists, artists, crafts, alterna- Österreichische Romantikstraße“ and the Salzkammergut as a whole tive tourism, education, youth, social with the general management Digital: „Salzkammergut 365“ into a decentralised and digital alter- issues, migration), PLACES (cultural based in Gmunden (www.romantik- (thenewsalt.eu) native to a traditional library. More- sites, public spaces, events, special strasse.at) The origin of „xamoom“ (technical over, since many musicians, authors spots in nature) and CONNECTIONS, partner for the implementation) can and creatives are hardly known to hence all that, which accounts for ××Participate with our logo on the be found in the web-culture-project Salzkammergut residents, we will cultural work. product labels of international FMCGs, „Project Ingeborg“ (short: pingeb.org). launch this cultural mediation project like the salt of the Salinen plc (www. Via Smart Labels (NFC/QR) we trans- early on in the application process to For the magazine we chose a handy salinen.com), the local beer brewery form the Salzkammergut into a virtual, ECoC 2024. format (size, paper) so that it can con- “Eggenberg” (www.schloss-eggenberg. decentralised library, which physically sequently (from 2023) be used as ECoC at) and the local dairy factory “Gmund- as such obviously doesn’t exist. This ××We need the digitalisation of culture. info magazine. This format permits it to ner Milch” (www.gmundner-milch.at) communication approach bridges the The so-called „Industry 4.0“ doesn’t be supplemented with Austrian news- as well as wood-furniture producer gap between the real world and the spare culture. Most people do know papers, regional municipality papers “Grüne Erde” (www.grueneerde.com) to Smartphone. „Salzkammergut 365“ is Hubert von Goisern and René Fre- and to be dispatched via state tourism name a few. mobile, ultralocal storytelling, which und. But who are the aspiring local organisations and other partners (for from summer 2019 will give cultural cre- musicians, painters and authors of example for high-circulation advertise- ××Portray local protagonists in con- ators center stage and the necessary the region? We not only increase their ments or direct mailings). nection to the cultural sector or the room for their stories: we want to hear recognition with a young and tech- bidding process: Local artists, cultural whatever they want to tell about their savvy audience, but also support them Personal: „ECoC Ambassadors“ workers, craftsmen, organic farmers, art and cultural work, the region or their in the drafting of e-books & co. We plan a multi-annual communica- entrepreneurs, students and retired life in the Salzkammergut. tion campaign that is, like our cultural workers and employees. This focus ××Accessibility: visually-impaired people development plan, devised bottom-up, is also necessary to help to commu- ××In the first phase we will apply „Smart use smartphones because they can making its way into the living rooms nicate the outcome of our cultural Labels“ and partially „Bluetooth help with their screen readers. With of the residents. We want to bring

bid book one 55 the topic of culture (with a very broad ious program strands, the artistic and at one table, to talk with them about Strategy 2030 as well as to the pro- cultural concept) and important Euro- cultural projects - all in easily accessi- the need for the application and the gramming for Bad Ischl-Salzkammer- pean questions close to the people. To ble small circles, unbiased and open. potential positive changes that could gut ECoC 2024. In that way we grant accomplish this we need ECoC ambas- result from being ECoC 2024. This can additional weight to each individual sadors - as communication multipliers How does that work? The ECoC ambas- take place at home, in pubs or in club voice in the region. We want to involve where they debate our artistic vision sadors bring together people from their rooms. The outcome of the discussions as many people as possible in our for the ECoC 2024 application, the var- circle of acquaintances and friends will contribute to the advancement of cultural development process.

56 bad ischl 2024 management Radio promotion Personal representation Europe Day question 35 A radio-jingle announces the ECoC Events like the opening ceremony, but The 9th of May will be dedicated fully to How does the city plan to year and individual program also events and talks during the title- the European Union. In schools, socie- highlight that the ECoC is an points through national year offer occasions to invite repre- ties, exhibitions and all other projects, action of the European Union? and local radio sentatives of the European Union to the the emphasis is on Europe, European stations. Salzkammergut. We plan a hand-over matters and European content. ceremony with the ECoC Cities 2023 and at the end of the year 2024, the title shall Mobile kiosk The regional collaboration in the Salz- be passed on to the ECoC Cities The mobile bureau will travel between kammergut is an action of the European 2025 in another festive act. the villages of the Salzkammergut - Union, for it originally arose from the carrying information about the ECoC, preparation of a cultural development related themes and aspects, to the plan (Strategy 2030) within the LEADER people, from village to village. This program. During the ECoC title-year, the guarantees that ECoC as an EU action is visibility of the European Union will be communicated far into even the most highlighted through the following mix remote places. of formats: This links us to the Visual identity EU by means of an Key elements, such as the relevant logos artistic approach (potentially of the EU are integrated into all analog an abstraction of the European and digital communication formats. anthem) and through information trans- mitted via those channels.

i In Bad Ischl, the City Council made the 3 question 36 decision for the ECoC application and Please confirm and supply evidence that you have broad and budget. On a regional level, the LEADER imperial ‘Salzprinzen’ (‘Salt strong political support and a sustainable commitment from the management has resolved the budget Princes’) were born after relevant local, regional and national public authorities. for Phase 2 (February to December 2019). their mother received healing For further details, see Q25. treatments in Bad Ischl. One of them was Emperor Franz Joseph.

mobile kiosk Florian Radner bid book one 57 used as a cinema, has become a little question 37 somnolent. Theatre of Dreams will Please confirm and provide evidence that awaken it from its enchanted slumber. your city has or will have adequate and Today, the Trinkhalle (Drinking Hall), viable infrastructure to host the title. built in 1829 as a saline bath, functions a) Explain briefly how the ECoC will make use of as a space for cultural and social events. and develop the city‘s cultural infrastructure. Both locations offer space for various b) What are the city‘s assets in events, one of them will be The NewSalt terms of accessibility? Festival. The Congress House was orig- c) What is the city‘s absorption capacity inally built for the entertainment of Elis- in terms of tourists' accommodation? abeth and Franz-Joseph, the Emperor couple. With an overall area of 1500 m2 it is the largest historical cultural site in the center of Bad Ischl. Across these three historical sites the program is set Cultural infrastructure to stage the monthly Conversations The Salzkammergut is rich in high-qual- about the Emperor. 50km 100km 150km 200km ity cultural infrastructure. At the same time, we find buildings left vacant today However, not all ECoC venues in the caused by rural exodus and structural Salzkammergut are that old (and changes. Instead of building new estab- sometimes a bit dusty): the Moserei in lishments, the ECoC program concen- Scharnstein is a two year old location trates on this unused spatial potential for gastronomy and culture. Outdated by breathing new life into vacant sea freight containers were used to buildings. It will tap into the existing, construct a building complex that liter- extensive portfolio of cultural buildings ally screams for versatile and exper- that has been evolving over the last imental usages. This venue will host 200 years. This ranges from the built Paschen 3.0. heritage of the monarchy to puristic container constructions, which will be Central significance in the ECoC pro- incorporated into the program and for gram is devoted to the vacancies in this cause revitalised. the Salzkammergut. Within the flagship project The Tavern Lab, experimental Part of the ECoC program is staged in concepts for vacant taverns will be the historic cultural venues in the city developed. Also the residency programs center of Bad Ischl. The Lehár Theatre, A.I.R. Eastern Asia: Land Art and A.I.R. opened in 1827 and at this point mainly Enclave_Inclave make use of aban-

58 bad ischl 2024 capacity to deliver doned spaces in the region.

The Salzwelten are located in Altaus- see. The tunnels of this salt mine cut deep into the mountain and visitors can stroll for miles through pure rock salt. That is the stage for the research and exhibition project What happened to the Salty Masterpieces?. The project returns to the very location where the art treasures were once hidden by the Nazis.

In the Bad Ischl spas, the culture of debate as practised in antique Roman baths will be revived. Brined to the Point of Happiness will take contem- 50km 100km 150km 200km plation of topics concerning our society to the soothing atmosphere of the spa.

Accessibility Having been a tourist destination for more than 150 years, Bad Ischl and the Salzkammergut region are well equipped in terms of accessibility by individual as well as public transport.

International transport is handled primarily by air traffic. Five airports are within reach: Salzburg (SZG) and One hour train ride north of Bad Ischl, dominating form of transportation in Two main roads connect the region to ÖNB Linz-Hörsching (LNZ) are both less than the railway node Attnang-Puchheim is the countryside, the Salzkammergut the in- and outside. The B158 connects 40 minutes away from the Salzkam- located on the route between Vienna does offer opportunities to travel by Bad Ischl to the west with Salzburg. mergut. Vienna (VIE), Munich (MUC) and and Salzburg. It connects Bad Ischl and train, tram or bus. Public transport Yet, the B145, the important artery is Graz (GRZ) are just over two hours away. the region to national and international has made an upswing in the region in the lifeline of the region. It constitutes From both international airports (VIE rail traffic. Simultaneously, this route the recent past and efforts are made a north-south link crossing almost the and MUC), the Salzkammergut is easily connects the Salzkammergut to its to enable other alternative forms of entire inner Salzkammergut. accessible by public transport. inner parts. While the car is still the travelling.

bid book one 59 Accommodation In the rest of the Salzkammergut, Bad Ischl. The offer in four star hotels diverse. The Salzkammergut tourism During the six months counting as the excluding Bad Ischl, there are available is clearly more substantial: there are board webpage currently lists 997 such summer period, Bad Ischl has a capacity another 33,213 beds in summer and 45 hotels across the Salzkammergut, accommodations, 63 of which are in of 2,411 beds and in winter 1,898 beds. 27,239 beds in winter. The total amount three of which are located in Bad Bad Ischl. For low budget travellers the of beds in the Salzkammergut there- Ischl. For visitors desiring more luxury, region provides 18 youth hostels and 24 Bed Capacity fore accounts to an average of 32,380. Salzburg offers a wide range of five camping grounds. The latter are often star hotels. The largest segment in located at lake shores. And last but Bad Ischl 2154 Bad Ischl and the Salzkammergut offer accommodations are the traditional not least, the no-budget visitors to the Salzkammergut a wide variety of accommodations. The holiday homes or holiday apartments ECoC 2024 potentially can find around 30226 (without Bad Ischl) most luxury ones are four star supe- (not AirBnB!). With a range of apart- 150 open doors of welcoming couch- rior hotels - we find nine across the ments at farms, mountain chalets surfing hosts in and around Bad Ischl. Total 32380 whole Salzkammergut, two of them in or in town houses, the offer is quite

4* Superior Hotel 4* Hotel Holiday House/Holiday Apartments Youth Hotel Camping Grounds

Bad Ischl 2 3 63 1

Salzkammergut 7 42 934 17 24 (without Bad Ischl)

Total 9 45 997 18 24

i question 38 In terms of cultural, urban and tourism infrastructure what are the projects that your city For planned infrastructures in connec- plans to carry out in connection with the ECoC action between now and the year of the title? tion with the ECoC action, please see E for Elisabeth Q31 table on page 49. is the principal shape of the Kaiservilla, where the Emperor and his wife Elisabeth spent most of their summers.

60 bad ischl 2024 capacity to deliver Motoi Yamamoto

bid book oans 61 Bid Book Team Lisa Neuhuber Heidi Zednik Petra Kodym Eva Mair Klaus Wallinger Stefan Heinisch Photography Credits page 5: Daniel Leitner, Bad Ischl Translation page 11: Jacqueline Korber, Ich bin nicht so schön wie du. Ich bin so schön wie ich. Marion Friedmann www.wirliebe.at Heidi Zednik page 12: Philipp Strasser, enclave page 15: Philipp Strasser, Salt.Water Proofreading page 17: ÖNB, Kaiser Franz Josef I.bei der Huldigung der österr. Jägerschaft vor dem Marisa Tasser Kaiserstandbild Heidi Zednik page 19: STMG / Wolfgang Stadler, Glöckler page 20: Photo by Yeo Khee on Unsplash, Hallstatt Graphic Design page 23: Bernhard Holub, Tobias Husemann und Dundu am Sprudel, Sprudel und Musik Philipp Strasser page 24: Norbert Artner, Festival der Regionen Ebensee 2015 pre-selection bidbook © 2018 page 27: Motoi Yamamoto, Making Mends Labyrinth Printed by page 28: Bernhard Holub, Sprudel, Sprudel und Musik Published by Wigo Druck Bad Ischl page 29: Lisa Neuhuber, Rent-a-Dirndl in Hallstatt Stadtgemeinde Bad Ischl page 32: Hilde Mittermayer, Sprudel, Sprudel und Musik Printed on page 35: Norbert Artner, Festival der Regionen Ebensee 2015 Supported by Munken Pure 150g page 38: Norbert Artner, Festival der Regionen Ebensee 2015 LEADER regions page 41: Daniel Leitner, Wochenmarkt Cultural Heritage Salzkammergut Acknowledgement page 42: Wikimedia Commons REGIS (LAG Code: AT-031) We want to thank every citizen, artist page 43: Wikimedia Commons Traunstein region (LAG Code: AT-036) and cultural worker, who contributed page 43: Norbert Artner, Festival der Regionen Ebensee 2015 Ausseerland (LAG Code: AT-053) with ideas and enthusiasm! Furthermore page 44: Norbert Artner, Festival der Regionen Ebensee 2015 Bundesministerium für we want to thank our steering comittee page 45: Norbert Artner, Festival der Regionen Ebensee 2015 Nachhaltigkeit und Tourismus members, who supported us through- page 50: Makoto Morisawa, Forest of Skyscraper of Motoi Yamamoto Land Steiermark out the whole bidding process: Hannes page 52/53: Bernhard Holub, Sprudel, Sprudel und Musik Land Oberösterreich Heide, Manfred Andessner, Eva Fürtbauer, page 56: Florian Radner, mobib Ernst Kammerer, Robert Oberfrank, Agnes page 57: Florian Radner, mobib axos Links Pauzenberger, Gunter Schimpl, Alexan- page 58: Philipp Strasser, road and rail map www.salzkammergut-2024.at der Scheutz, Franz Steinegger, Brigitte page 59: ÖNB / Vodnyansky, Salzkammergut–Lokalbahn www.facebook.com/salzkammergut2024 Schierhuber and Rosa Wimmer. page 61: Motoi Yamamoto, Floating Garden

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