Western University Scholarship@Western Electronic Thesis and Dissertation Repository 12-18-2018 1:00 PM A Data-Driven Analysis of Video Game Culture and the Role of Let's Plays in YouTube Ana Ruiz Segarra The University of Western Ontario Supervisor Suárez, Juan-Luis The University of Western Ontario Graduate Program in Hispanic Studies A thesis submitted in partial fulfillment of the equirr ements for the degree in Master of Arts © Ana Ruiz Segarra 2018 Follow this and additional works at: https://ir.lib.uwo.ca/etd Part of the Digital Humanities Commons, Leisure Studies Commons, Other Languages, Societies, and Cultures Commons, Social and Cultural Anthropology Commons, and the Sociology of Culture Commons Recommended Citation Ruiz Segarra, Ana, "A Data-Driven Analysis of Video Game Culture and the Role of Let's Plays in YouTube" (2018). Electronic Thesis and Dissertation Repository. 5934. https://ir.lib.uwo.ca/etd/5934 This Dissertation/Thesis is brought to you for free and open access by Scholarship@Western. It has been accepted for inclusion in Electronic Thesis and Dissertation Repository by an authorized administrator of Scholarship@Western. For more information, please contact
[email protected]. Abstract Video games have become an important part of the global popular cultures that are connecting broader audiences of all ages around the world. A recent phenomenon that has lasted almost ten years is the creation and upload of gaming-related videos on YouTube, where Let’s Plays have a considerable presence. Let’s Plays are videos of people playing video games, usually including the game footage and narrated by the players themselves.