Yachts Passing by the West Coast of Portugal – What to Do to Make the Marina and the Destination of Figueira Da Foz a Nautical
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182 Scientific Journal of Maritime Research 32 (2018) 182-190 © Faculty of Maritime Studies Rijeka, 2018 Multidisciplinary Multidisciplinarni SCIENTIFIC JOURNAL OF znanstveni časopis MARITIME RESEARCH POMORSTVO https://doi.org/10.31217/p.32.2.3 Yachts Passing by the West Coast of Portugal – What to Do to Make 1the Marina and1 the Destination2 of Figueira da Foz a1 Nautical Tourism Reference? Luís Silveira , Norberto Santos , Fernando Perna 2 CEGOT / University of Coimbra, Colégio de São Jerónimo Largo da Porta Férrea, 3004–530, Coimbra, Portugal, e-mail: [email protected]; e-mail: [email protected] School of Management, Hospitality and Tourism – University of Algarve, Campus da Penha, 8005-139 Faro, Portugal, e-mail: [email protected] ABSTRACT ARTICLE INFO Yachting appears as a tourism segment with proven and specific importance for the economic and Preliminary communication social development of tourist destinations Every year, thousands of yachts cross the Portuguese Received 3 November 2018 waters. Figueira da Foz is a seaside city and a destination with a history connected to tourism KeyAccepted words: 19 November 2018 activities. Despite having a marina located in the city centre, the number of yachts stopping by is still far from this nautical port maximum capacity. As a reaction, and to change this reality, both local and regional stakeholders have participated in a Delphi panel to find out if yacht tourism has the potential Yachting to increase. It has been found that both the destination and its marina have the resources to attract Nautical tourism and make this territory a nautical reference, and a strategy has been created. This model may serve as Development strategy a basis for application in other nautical ports. Marina Figueira da Foz 1 Introduction st Tourism is, in this 21 century, a global activity and one that has the recognized ability to promote development in the territories where it happens. Portugal enjoys a geographical position of undeniable potential at both European and world level. In the con- text of the Atlantic Ocean, there is a flow, mainly demar- cated, from the area of the Panama Canal / Caribbean to Europe and North Africa, with entry to the Mediterranean Sea between these two continents, and where Portugal Figure 1 is located. However, the European seas have the largest flows of yacht traffic. The Mediterranean Sea, the North Yachts traffic in the North Atlantic (2014). The White / Clear Sea and the Baltic Sea are the marine masses that present Lines Represent the Flow of Yachts in the Seas and Oceans Visible in the Image. Source: Marine Traffic (2015) the largest flows of yachts, covering mostly the European continent. Exception to the western strip of Portugal, are Spain, France and Ireland, which are bathed directly by the Regarding the number of yachts on the Portuguese Atlantic Ocean. According to Figure 1, Portugal occupies waters, there is no official statistical source to identify a central geographical position and stands in a location the quantitative dimension of vessels that annually pass between the flows from the Caribbean, passing through along the Portuguese mainland, thus making it difficult to the Azores to the Mediterranean, as well as the flow com- ascertain the potential market of tourists that may arrive ing from Central and Northern Europe and going to the by sea and on board yachts. However, some authors have Mediterranean and the Caribbean (and vice-versa). presented some probable numbers. It is estimated that the L. Silveira et al. / Scientific Journal of Maritime Research 32 (2018) 182-190 183 Atlantic Portuguese coast is crossed annually by between facilities for the berthing and stay procedure. For this last 10,000 and 15,000 vessels [28]. According to the opinion characteristics, the following goods and services are nec- of some owners of yacht sales companies [22], it has been essary or important at the place of destination and / or in mentioned that more than 20,000 yachts annually pass transit: berth mooring for the vessel in a sheltered water off the Portuguese coast. They have also pointed out that area, provision of supply and catering, complementary most of them do not enter in the marinas, sequencing the supply (car rental, nightlife, etc.), and other services such non-winnings of several million euros that will be collect- as post office, tourist guides, etc. Nautical tourism, specifi- ed by other countries. cally yacht tourism, corresponds to sailing or navigation of Figueira da Foz has been an Atlantic seaside city and small and medium-sized sailing and / or motor yachts by a destination with a thhistory connected to the tourism ac- individuals (potentially tourists) who navigate using the tivities since the 19 century. Despite having a marina sea environment and who use points in coastal zones for located in the city centre, the number of yachts stopping rest, fuel and food supplies, and for the use, generally in by (741 yachts in 2014 and 734 in 2015) is still far from the immediate vicinity, of infrastructures and services that this nautical port maximum capacity (344 berths). As may or may not have a tourist vocation. In some countries, a reaction, and to change this reality, both local and re- the nautical stop points may be more diverse than those gional stakeholders have participated in a Delphi panel in Portugal, such as anchoring in bays or coves. This situ- to find out if yacht tourism has the potential to increase ation is more common when the shoreline is trimmed and and have formulated a strategy for yacht tourism devel- protected from rippling. The Portuguese mainland coast is opment through a SWOT analysis, a set of interventional little cut and is at the mercy of the Atlantic. In this sense, actions to be applied by in the municipality and in the marinas and recreational ports are the main points / infra- marina. Adding to these measures, the characteristics for structures for receiving yachtsmen and their vessels [26]. a future tourist product for yachtsmen have been present- Regarding the marinas, it can be pointed out that these ed. Some studies have been already made to enhance this have been the means of supporting recreational craft and tourism segment but mainly at national level (for example, have been developing in maritime countries as a way of at- Croatia [18], Turkey [25], among other). This research is tracting people engaged in different forms of navigation. (at least) the first one in Portugal to be applied at a mu- Its growth in the last decades shows the importance both nicipality and marina structure level (local level) from the as catalysts for the growth of leisure equipment (hotels tourism perspective, using Delphi technique, and with the and recreation) and for instruments to revitalize tourist participation / involvement of stakeholders as yachtsmen, resorts and coastal towns [5]. academia, public institutions, marina support managers, Yachting appears as a tourism segment with proven and leisure / tourism agents. and specific importance for the economic and social devel- 2 Theoretical Background opment of the destination Yacht tourism is considered as one of the most propelling types of recreational tourism. Thanks to its multiplier effects, it contributes to a more Water has always fascinated humans (it is, almost, an valuable and versatile quality of life and planning, open- unconscious return to the liquid environment experienced ing the way to other effects, directly or indirectly, linked during the gestation period). It was responsible for es- to a global destination humanization [12]. In addition, tablishing the first populations and still continues to in- and according to some reports and authors [9] [17] [23], fluence their distributions [20]. Water has also an almost yachtsmen are a welcome tourist population for those magnetic attraction for tourists due to the availability of destinations with marinas, being high academic educated different scenarios for recreational and leisure activities and with high buying power. The average daily expenses [8] [15] [27]. Coastal areas have always been territories per yachtsman in the Algarve (Portugal), Balearic Islands of intense human activity, long been associated to growth (Spain) and Croatia are of €115.40, €171.10 and €99.92 and development and have always had a significant eco- respectively. 2.1 The Territory and the Marina nomic function [24]. Coastal territories continue to be points of fascination with their meaning, of value to soci- ety, and with recreational and leisure function of extreme importance [10]. Figueira2 da Foz corresponds to an integrated munici- Concerning the long-range sportive nautical tourism or pality in the Portuguese Centro region, with an area of yacht tourism, the characteristics of this tourism segment 379.4 km , located along the West Atlantic coast, 180 km have been presented [30]. They are: (1) recreational boats North from Lisbon. In terms of population, Figueira da Foz do not represent a mass displacement of passengers, being was, in 2011, the sixth largest municipality in the region, limited, predominantly, to the displacement of less than 12 with 62,125 inhabitants [11]. people; (2) and which are not subject to fixed and regular The territory corresponding to Figueira da Foz was oc- routes, the itinerary being defined by the tourists them- cupied very early due to the strategic location between the selves as an option and being susceptible to change by the Atlantic Ocean and the Mondego River estuary. In the 18th passengers themselves; (3) and need shelter and mooring and 19th centuries, Figueira da Foz grew in importance L. Silveira et al. 184 / Scientific Journal of Maritime Research 32 (2018) 182-190 at national level due to the movement of the port and the tracts of mooring their boats in that structure, that num- shipbuilding industry, having been elevated to the cat- ber being stable for the last years.