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Leasing Brochure Introduction LEASING BROCHURE INTRODUCTION 02 INTRODUCTION 03 The go-to community retail hub, serving the residents of Sheikh Ahmed Square and Al Jaddaf with a range of everyday essential goods & services, as well as a selection of F&B concepts unrivalled in the area. INTRODUCTION PROJECT ESSENTIALS Sheikh Ahmed Square is mixed-use residential and commercial complex located in the Al Jaddaf municipal district of Dubai. Facing Dubai-Al Ain Road, the complex comprises two towers joined by a podium. The towers house 180 2-bedroom apartments, which will accommodate Emirates crew. The podium houses 105 commercial units on the ground floor, first floor and second floor. The proposed retail offering includes a supermarket, everyday essentials goods & services on the ground floor, further retail and F&B offerings on first floor. Parking is available for visitors in front of the building and in a multi-level structure to the rear of the building. 04 05 PROJECTDETAILS DEVELOPER Dubai Real Estate Centre LLC PROJECT NAME Sheikh Ahmed Square PROJECT LOCATION Plot 326-0842, Al Jaddaf, Dubai, UAE COORDINATES 25°12’51.0”N 55°18’54.3”E GLA (M²) 12,046 RETAIL LEVELS GF & L1 UNITS 55 PARKING 225 OPENING 2020 SITE ANALYSIS 06 SITE ANALYSIS DUBAI INTERNATIONAL AIRPORT DUBAI CONTEXT MAP PROJECT SITE DOWNTOWN DUBAI N 08 09 PALM JUMEIRAH SITE ANALYSIS SITE ANALYSIS DUBAI DUBAI LOCAL AREA & LOCAL ACCESS ROAD NETWORK /EGRESS DUBAI HEALTHCARE N E1 CITY METRO AL WASL SPORTS CLUB E1 AL JADDAF ZABEEL 1 LATIFA HOSPITAL 010 2nd ZABEEL RD AL JADDAF 011 AL WASL CREEK SPORTS CLUB AL KHAIL RD AL NOURAS ST AL JADDAF SHEIKH AHMED SQUARE ZABEEL 2 PARKING PROJECT SITE AL KHAIL RD AL KHAIL RD PARKING 225 BAYS E66 DUBAI AL AIN RD AL KHAIL RD SITE ANALYSIS SITE PHOTOS View towards the front of the building 012 013 SITE ANALYSIS SITE ANALYSIS SITE PHOTOS Approach to the property from E66 View of the rear of the property from the View of entry from/exit to Al Nouras Street View of exit on to Al Nouras Street Dubai Al Ain Rd parking structure 014 015 View of drop off area to the front of the View of entry from Al Nouras Street View from Dubai Al Ain Rd View from outside building SITE ANALYSIS SITE ANALYSIS SITE PHOTOS 016 017 DEMAND ANALYSIS 018 DEMAND ANALYSIS DEMAND ANALYSIS DUBAI DUBAI TRADE AREA TRADE AREA MAP & DRIVE TIMES GARHOUD GARHOUD AL JAFFILIYAH AL JAFFILIYAH N E1 UMM HURRAIR 2 E1 UMM HURRAIR 2 AL SATWA AL SATWA E1 E1 ZABEEL 1 E66 ZABEEL 1 E66 DUBAI FESTIVAL CITY DUBAI FESTIVAL CITY DIFC DIFC 2nd ZABEEL RD 2nd ZABEEL RD 020 021 AL KHAIL RD AL KHAIL RD E1 E1 AL JADDAF AL JADDAF ZABEEL 2 PROJECT SITE ZABEEL 2 PROJECT SITE DUBAI CREEK HARBOUR 15 MINS DUBAI CREEK HARBOUR AL KHAIL RD AL KHAIL RD 6 - 10 MINS 11 - 15 MINS KEY DRIVE TIME PRIMARY TRADE AREA (PTA) 5 MINS 6 - 10 MINS SECONDARY TRADE AREA (STA) 11 - 15 MINS DEMAND ANALYSIS DEMAND ANALYSIS PRIMARY TRADE AREA DEVELOPMENT The primary trade area includes several long-established institutions and hospitality complexes, including Al Wasl Sports Club, Latifa Hospital, Dubai Police Officers Club, Al Jalili Childrens Hospital, Belhasa Driving Centre, Arabian Park Hotel, Park Hotel PRIMARY TRADE AREA DEVELOPMENT Apartments and Marriott Hotel Al Jaddaf. Recent years, however, have seen the rapid development of residential high-rise apartment towers which is rapid development is expected to continue in the coming years, as there 9,000 are currently more residential buildings under construction than completed ones. Further hospitality developments are in the pipeline, including Al Jaddaf Rotana, Residence Inn by Marriott. 6,750 022 Important commercial office buildings are currently limited to the FAB Dubai HQ. 023 4,500 2,250 0 2017 2018 2019 2020 2021 2022 2023 2024 2025 KEY RESIDENTIAL UNITS HOTEL ROOMS Binghatti Gateway under construction in the PTA DEMAND ANALYSIS DEMAND ANALYSIS PRIMARY TRADE AREA Primary Unit 2021f 2023f 2025f POPULATION & Trade Area HOUSEHOLDS Residential # 5,107 7,247 8,643 We estimate the population of the primary trade area to have reached around 8,171 by Units the end of 2021 and we forecast that it will reach 11,595 by the end of 2023 and 13,829 by 2025. Our estimates include assumptions regarding the occupancy level of the units of existing stock and those that will come to market over the next few years and mature over time, as well as assumptions regarding double occupany rates (eg Occupancy % 80 80 80 2 residents per unit on average given that the bulk of units are 1-bed apartments). 024 The residents of the area are a mix of family households and collective households 025 (non-related individuals sharing an apartment). Some buildings are dedicated to staff accommodation. Households # 4,086 5,798 6,914 Average property prices in the area are around the AED45-55k mark for 1-bed units and AED65-80k for 2-bed units. Households are typically in mid- to lower-middle income bracket. Average The mix of nationalities is predominantly South Asian, non-GCC Arab, Philippines. Household # 2 2 2 Size Population # 8,171 11,595 13,829 DEMAND ANALYSIS DEMAND ANALYSIS SECONDARY TRADE AREA Secondary Trade Area 2021f 2023f 2025f We expect the secondary trade area of the project to include the residential areas of Zabeel First, Zabeel Second and Jaddaf Waterfront, all of which lie within a 10min drive of the project. Zabeel First/Second 1,085 1,125 1,196 In total there will be an estimated 11,478 residents living in 3,245 households in the secondary trade area by 2021. We expect this to increase steadily in the case of Zabeel First/Second and rapidly in the case of Jaddaf Waterfront over the coming years. In addition to the residential buildings, major hospitality facilities in the area include the 250-key Palazzo Versace Dubai 5-star hotel. Households Jaddaf Waterfront 2,160 2,600 2,880 026 Total 3,248 3,724 4,076 027 Zabeel First/Second 7,158 7,419 7,895 Population Jaddaf Waterfront 4,320 5,200 5,760 Total 11,478 12,619 13,665 PROJECT POSITIONING & MERCHANDISE MIX 028 PROJECT POSITIONING & MERCHANDISE MIX PROJECT POSITIONING & MERCHANDISE MIX The project will position itself as a unique blend of a lifestyle, neighborhood convenience & everyday essentials. Merchandise and tenant mix will be positioned as affordable–to-mid catering to the local population in the primary trade area as well as visitors to the project. Front facing units provide a variety of food & beverage options with a mix of causal dining, quick service restaurants (fast food) and selection of cafés and impulse food units. ‘Everyday Essentials’ cluster on the GF dominated by the variety of supermarket, services, and other complementary retail 030 031 L1 will offer more ‘destinational’ retail / services to drive footfall on a daily basis and stimulate visitation. L1 will feature a health club (with separate Ladies only section), medical / clinic, tutoring, kids gym, ballet & drama classes and similar destinational activities. Road & Park facing units to feature a wide selection of quality and affordable Food & Beverage options (Restaurants, Cafes, QSR’s & Impulse Food) PROJECT POSITIONING & MERCHANDISE MIX # Unit No Floor Category SubCategory Area 26 GF_26 GF Services Exchange 59 SPACE 27 GF_27 GF Services Telecom 65 28 GF_28 GF Services Nutrition 54 PROGRAMME 29 GF_29 GF F&B Impulse Food 54 30 GF_30 GF F&B Café (Non-Cooking) 118 31 GF_31 GF F&B Restaurant 271 32 GF_32 GF F&B Restaurant 256 # Unit No Floor Category SubCategory Area 33 GF_33 GF F&B Specialty Food 130 1 GF_1 GF F&B Restaurant 282 34 GF_34 GF Retail Optical & Sunglasses 118 2 GF_2 GF F&B Specialty Food 115 35 GF_35 GF F&B Café (Cooking) 199 3 GF_3 GF F&B Restaurant 263 36 GF_36 GF F&B QSR 124 4 GF_4 GF Services Bank 237 37 GF_37 GF F&B QSR 104 5 GF_5 GF Services Pharmacy 206 38 GF_38 GF Anchor Supermarket 515 6 GF_6 GF Retail Party Supplies 195 39 GF_39 GF F&B QSR 73 7 GF_7 GF Services Tailor 113 40 GF_40 GF F&B QSR 65 8 GF_8 GF Services Pet Shop & Veterinary 148 032 41 GF_41 GF F&B QSR 80 033 9 GF_9 GF Services Printing & Typing Centre 132 42 GF_42 GF Services Barber 60 10 GF_10 GF F&B Café (Non-Cooking) 91 43 GF_43 GF Services Ladies Salon 380 11 GF_11 GF Services Nursery 478 44 L1_1 L1 F&B Restaurant 447 12 GF_12 GF Services Reflexology / Masage Centre 132 45 L2_1 L1 Services Martial Arts 372 13 GF_13 GF F&B QSR 124 46 L3_1 L1 Services Medical / Clinic 1,014 14 GF_14 GF F&B QSR 100 47 L4_1 L1 Services Cosmetology Clinic 236 15 GF_15 GF F&B QSR 143 48 L5_1 L1 Services Government Services 394 16 GF_16 GF Retail Perfume & Cosmetics 85 49 L6_1 L1 Services Dental Office 381 17 GF_17 GF Retail Gifts & Cards 108 50 L7_1 L1 Services Kids Play Centre 326 18 GF_18 GF F&B Restaurant 204 51 L8_1 L1 Services Musical / Balet Studio 571 19 GF_19 GF F&B Restaurant 203 52 L9_1 L1 Services Tutoring Centre 315 20 GF_20 GF F&B Impulse Food 54 53 L10_1 L1 Services Group Exercise Studio 396 21 GF_21 GF Services Driving School 49 54 L11_1 L1 Services Health Club 891 22 GF_22 GF Retail Book Store 64 55 L12_1 L1 F&B Café (Cooking) 271 23 GF_23 GF Retail Mobile & Electronics 62 24 GF_24 GF F&B Impulse Food 66 Total 12,046 25 GF_25 GF Services Laundry 53 Note: Stabilised Base Rent In Yr 3 Note: Stabilised Base Rent In Yr 3 PROJECT POSITIONING & MERCHANDISE MIX PROJECT POSITIONING & MERCHANDISE MIX MERCHANDISE MIX GROUND FLOOR LEVEL 1 034 035 Department Store Jewellery / Watches Entertainment F&B - Quick Service / Impulse Department Store Jewellery / Watches Entertainment F&B - Quick Service / Impulse / Accessories / Accessories Footwear Electronics Supermarket Footwear Electronics Supermarket Services / Specialty Stores Services / Specialty Stores Fashion Mobiles & Accessories Sports /Outdoors Fashion Mobiles & Accessories Sports /Outdoors Perfume & Cosmetics Perfume & Cosmetics Handbags / Luggage F&B - Restaurant / Toys / Hobbies / Gifts / Music Handbags / Luggage F&B - Restaurant / Toys / Hobbies / Gifts / Music Home Furnishing Cafe / Books / Stationery Home Furnishing Cafe / Books / Stationery PO BOX 283850 THE ONYX TOWER 2, OFFICE 612, SHEIKH ZAYED ROAD, DUBAI UAE.
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