another mother runner® 2021 Media Kit

ROOTING YOU ON AT EVERY MILE—AND MILESTONE.

ANOTHER MOTHER RUNNER | 2021 MEDIA KIT The AMR Tribe AMR At a GLANCE

GLOBAL REACH Another Mother Runner started with one book--yet now the brand engages women and amplifies its messages across the spectrum of social media, including a popular podcast. AMR is known for its authentic voice, a blend of wit, warmth, and candor.

PODCAST 171,826 monthly downloads

E-NEWSLETTER Who is AMR? AMR Email Subscribers 22,000 a supportive community for 15% Open Rate for AMR Daily Newsletters women runners of all speeds to gather (virtually) to be TWITTER enlightened + entertained. 25,657 followers nother Mother Runner *3 accounts: @dimityontherun, @sbsontherun, @themotherrunner began with a book, sproutedA into a community, and WEBSITE grew into a business. Fueled by the energy of the mother 148,000 page views/monthly runner tribe, Dimity and Sarah *These are average numbers for 2017 and combine anothermotherrunner.com and trainlikeamother.com are continually inspired to create fresh, relevant, engaging content through daily blog and Facebook FACEBOOK posts; frequent tweets; weekly 117,755 likes podcasts; monthly newsletters; 332,297 28 Day Reach Train Like a Mother Club groups (programs featuring support INSTAGRAM from the first training mile to the finish line); and annual retreats 34,000 followers providing our virtual community 55,900 Accounts Reached (30 Day Reach) time and space to connect in 8,745 Content Interactions (28 Day Reach) real life.

BOOK SALES anothermotherrunner.com 102,133 books sold to date

ANOTHER MOTHER RUNNER | 2021 MEDIA KIT Global Reach AMR DEMOGRAPHICS

While AMR is based in Portland, Oregon, the brand engages mother runners across the country--and beyond. These numbers are culled from a June 2017 survey.

60% of BAMRs* have at least one child between the ages of 4-8 years old

81% of BAMRs have 18% 49% 20% 8% purchased a product have 2 children because products were recommended by AMR.

WHERE IN THE WORLD ARE THE BAMRS?

25.2%

29.4%

72% 24.7% have a pet

OUTSIDE OF USA .7% Canada 61.8% Australia 14.6% Germany 5.6% Japan, Luxembourg, 20.2% France, & Iceland follow with 1-2% 92% are married age groups household income employment 20-35: 18% $100 - $150K: 28% 62% - Employed full-time outside of home. 36-45: 54% $150 - $200K: 17% 16% - Employed part-time outside of home. 46+: 28% 7.6% - Self-employed. 20.2% - Run families and homes full-time.

*Badass Mother Runner ANOTHER MOTHER RUNNER | 2021 MEDIA KIT AMR Demographics AMR TIMELINE

SUMMER 2007 Sarah + Dimity blog for RunnersWorld.com as the “Marathon Moms” MARCH 2010 Run Like a Mother debuts

OCTOBER 2010 Mother Runner Store, AMR’s online merch outlet, opens for biz JULY 2011 Another Mother Runner Podcast debuts

JANUARY 2012 AMR founders give talk w/ Bart Yasso at Running USA annual conference FEBRUARY 2012 Train Like a Mother hits shelves

MAY 2013 First Mother Runner party held at run specialty store

FEBRUARY 2015 Tales from Another Mother Runner completes the AMR trilogy APRIL 2015 firstAMR Run + Refresh Retreat held, in Little Rock, Arkansas

JANUARY 2016 Train Like a Mother Club, AMR’s AMR Podcast releases online training programs, launches 300th episode FEBRUARY 2018

JULY 2018 first episode ofAMR Answers, a Q&A spinoff podcast hosted by SBS + Dimity, airs AMR Facebook page surpasses 100K fan mark NOVEMBER 2018

JANUARY 2019 Many Happy Miles, AMR’s membership program, kicks off ANOTHER MOTHER RUNNER | 2021 MEDIA KIT AMR Timeline AMR PR + BRANDTHEM

Run Like a Mother Excerpt in MARCH 2010 Runner’s World Train Like a Mother Excerpt in MARCH 2012 Runner’s World

AMR is featured in The Oregonian MARCH 2013

MARCH 2015 AMR is featured on ESPN.com

AMR is featured in the Denver Post APRIL 2015

JUNE 2015 Article for Women’s Running

Quote from Runner’s World NOVEMBER 2016

“WE OWN RUNNING” AMR is featured in Competitor FEBRUARY 2017 Magazine and on Competitor.com

AMR is featured on Health.com MAY 2018

Click to watch AMR’s Brandthem Video! AMR PODCAST GUESTS

#326 2017 NYC WINNER + RUN FAST. COOK FAST. EAT SLOW. CO-AUTHOR Episode downloads: 17,164 Sarah and co-host Ellison Weist are beyond thrilled to have a sit-down with 2017 NYC Marathon Winner Shalane Flanagan at her Portland home (!!!). SBS dives right in, asking Shalane about her current pursuit to become a mother. The trio talks about Shalane’s multiple 26.2-mile races through the five boroughs, with Shalane talking about her “chemistry” with New York City.

#325 TALKING POSITIVITY WITH OLYMPIC MARATHON MEDALIST + AUTHOR Episode downloads: 16,628 Sarah and co-host Tish Hamilton thoroughly enjoy an amazing conversation with Deena Kastor, bronze medalist in the women’s marathon in 2004 and author of Let Your Mind Run: A Memoir of Thinking My Way to Victory.

#426

ALYSIA MONTAÑO TALKS ABOUT MOTHERHOOD, SAYING “NO, NOT NOW,” AND RACE Episode downloads: 15,823 Sarah and Tish welcome professional runner, activist, podcast host, and new mom (for a 3rd time) Alysia Montaño. In addition to talking about her new book, Feel-good Fitness, Alysia details how fitness is her “space for joy”; the importance of making life during this pandemic “manageable and sustainable”; advice on cultivating motivation; and the mothers-supporting mission of &Mother, the foundation Alysia co-founded. She also details what she, as a Black woman, is feeling in the current racial injustice reckoning. Podcast ADVERTISING

The Another Mother Runner Podcast is a member of the Megaphone podcast network.

A native ad is a host-read ad. AMR guarantees episode downloads hit 13K within the first 30 days of release.

Pre-roll Midroll at beginning of episode 10-20 minutes into episode

A native ad = 15- to 30-second pre-roll ad + 75- to 90-second midroll ad.

Brands that have advertised on AMR podcasts include Calm, Flamingo, Thrive Market, Rothy’s, StoryWorth, and Acorn TV, as well as many partners, such as Chrysler, Nuun, KORSA, and NordicTrack.

ANOTHER MOTHER RUNNER | 2021 MEDIA KIT Podcast Advertising Media PARTNERS

Aaptiv AfterShokz BEDGEAR CEP Champion

Chosen Foods Chrysler Pacifica Flamingo goodr GU since 2011

Hyland’s Implus Living Proof Nature’s Gem Nuun Homeopathic since 2013 since 2011

OOFOS NordicTrack Press House RX Bar Saucony

SufferFest Strava Third Love Topo Athletic WIN

ANOTHER MOTHER RUNNER | 2021 MEDIA KIT AMR Media Partners Partner TESTIMONIALS

“Partnering with another mother runner has felt like working with an extension of our own team. Not only do they do a great job of creating awareness for our brand and products, they have sent us many customers who have become amazing brand ambassadors and long-term loyalists of Nuun Hydration!”

EMILY SMITH, Marketing Director, Nuun

“WELL, THE RESULTS ARE IN, AND AMR IS “GU IS THRILLED TO HELP FUEL THE TRAINING outperforming all of our other podcast sponsorships and racing of mother runners across the country. by a wide margin! Keep up the Pied Piper-esque As a family owned company, we love opening our words that you’re using to get people to the site.” doors to the community and we’re excited to host DAN WEINSOFT a live podcast every year from our headquarters in Head of Digital, goodr Berkeley, CA!” CELIA SANTI Senior Sports Marketing Director, GU

“WE ARE THRILLED WITH OUR PARTNERSHIP “OUR PARTNERSHIP WITH ANOTHER MOTHER WITH AMR! Word of mouth is the best advertising RUNNER was the most successful program we’ve for us, and AMR’s network of ambassadors really ever executed. The discount code was used 256 embraced our product and helped spread the word times, which is 100% more than any program we’ve about us in ways we could hardly have imagined.” done with racing events across the country” LEE SILVERMAN BRIAN GOODELL, Managing Director, WIN Founder, BibBoards

ANOTHER MOTHER RUNNER | 2021 MEDIA KIT AMR Media Partners AMR Program NUMBERS

“I have never had so much fun during a race, and I love having that shared experience--it made both the race and the retreat that much more special.” -- ANNE, 2018 Cape Cod retreater, which sold out in 36 hours (85 Spots!)

LOVE THE RUN YOU’RE WITH MANY HAPPY MILES Love the Run You’re With is AMR’s first-ever Many Happy Miles is a year-long virtual race series which launched in March membership program that includes monthly 2020. In just 2 short weeks, the program sold workouts, challenges, special discounts, out with 1,000 athletes joining this 4-part expert workshops, and more. It launched series. We received such an overwhelming on January 1, 2018, and we have 1,000+ response that we are launched another series members that renew annually. in August, and again 1,000 athletes signed up. We are announcing 3.0 very soon!

ANOTHER MOTHER RUNNER | 2021 MEDIA KIT AMR Program Numbers AMR ADVERTISING

Native Podcast Ad: $800 per episode Social Media Burst (2 FB Posts, 1 IG Post, 4 Tweets): $1,000 FB or IG Live Event: $5,000 Sponsored E-Blast: $3,500 Ad in Newsletter: $1,500 Sponsorship of Train Like A Mother Challenge: $4,500 AMR.com Giveaway (includes social media support): $3,500 National Sampling Opportunities: $2,000 Brand Presence at AMR Events + Expos: $1,000 per Race Brand Presence at AMR Retreat: $3,500 GWP Opportunity with AMR Programs: $2,500 BAMRbassador testing: $2,500 Instagram Giveaway: $1,800 Sponsored Instagram Story with swipe-up: $1,500

ANOTHER MOTHER RUNNER | 2021 MEDIA KIT AMR Advertising