March 2018 The End. By Jeremy Main

February 1, 2018

The end came quietly. No big speech- tablished, but the name “Meredith” does wanted to buy only the service and life-style es. No parties. On Thursday, February 1, not have the recognition of “Time.” magazines, such as Real Simple and InStyle, the Time Inc sign came down from the What happens now to the former but Time rebuffed the offer. glass façade of 225 Liberty Street and Time Inc. employees and magazines When Meredith came back in 2016, the Meredith sign went up. Inside the (brands)? Meredith has already said it will as Time’s decline steepened, they were building, Meredith chairman Steve Lacy take $400 million to $500 million out of after the whole company and with $650 and CEO Tom Hardy stood in the lobby the costs of the merged companies, es- million in backing from the Koch broth- greeting their new employees, the shaken pecially among duplicated management ers, the company was able to make an ac- survivors of Time Inc.’s last days. jobs. That presumably means more layoffs ceptable offer of $2.8 billion. Some com- The company that had stood astride and perhaps some closings. Time Inc. had mentators wondered about the role of the media world in what Henry Luce had already fired so many employees that Mer- the Koch brothers. Would they have any called “the American Century” was un- edith found enough empty space at 225 influence on the news magazines? Would able in the 21st Century to survive a series Liberty to accommodate Meredith’s New they take over any of them? Meredith says of management blunders and unable to York staff, located in midtown until now. the brothers will be passive investors. make its way profitably in the new digital Before the first week was out, Meredith Meredith’s inclinations remain the world. So the old farmer in Iowa absorbed announced it was closing Time’s Florida same as they were in 2013. Referring per- the city slicker in New York. fulfillment center, which employs 700 haps to the five magazines Meredith didn’t Meredith is smaller than Time Inc. people. Its functions will be taken over by want then, CEO Hardy said he will “con- (3,000 employees vs. 7,000, $1.65 billion Meredith’s own fulfillment center. Then duct a portfolio review of the combined in revenue in 2016 vs. $3 billion). But it agreed to sell Time UK and its 50-plus company’s media assets and divest those Time Inc was shrinking and Meredith, titles for something under $200 million to not core to our business which might be with its mixture of service magazines, dig- the Epiris fund. of more value to another operator.” ital offerings and TV stations, is growing. What about the magazines themselves? The decline of Time Inc. might be dat- So the Time logo, established in 1923 Before February 1, Time Inc. had already ed back to the closing of the weekly Life in and recognized around the world, disap- sold off Essence and Sunset. Golf is up for 1972. TV was taking over its role of show- pears. Meredith, established in 1902 but sale. Meredith has not said anything about ing the world to the American people and less known, takes over. Some observers the future of Time, Fortune, Money, Sports took the advertising with it. But that may wondered why Meredith would throw Illustrated or People. However, they don’t have been only a harbinger, because Time away such a famous name. Its magazines, fit well with Meredith, which has never been Inc. continued to be profitable. In fact, as such as Better Homes & Gardens and Good oriented towards the news. When Meredith late as 2000, the money poured in. Housekeeping, are well known and well-es- first approached Time Inc. in 2013 they It poured out too. Fortune, for ex-

The New York Post follows the Time Inc. story closely and had this to say about TLAS: “One of the early casualties of the Time takeover by Meredith is the Time Life Alumni Society—the new owners have shut off the club funds, closed the office, and the corporate ID passes don’t work—The alumni members comprise some of the editorial titans in the storied history of the company. The group was so talent-rich that the guest speakers at their luncheons were usually drawn from the ranks of their top writers.” —Keith Kelly

1 Time Life Alumni Society ample, was making so much money in through five management teams. Mere- of the Meredith National Media Group. 2000 it took over a seaside resort on the dith CEO Hardy particularly criticized a The unsigned article said “we look for- Hawaiian island of Lanai and flew most decision two years ago to abolish the post ward to continuing the mission laid out of the staff there for an “off-site.” The of magazine publisher. Sales reps were by Time’s founders nearly a century ago: company’s famously extravagant expense required to offer the entire portfolio of to keep our readers well informed and to accounts were epitomized by Dick Clur- magazines, so customers faced an im- adapt to the news needs of a changing man, the chief of correspondents in the possibly complex set of choices among a world. Find out more about Meredith at 1950s and 1960s. He told Time’s long- score of titles. meredith.com.” time Jerusalem correspondent, Marlin Although there was no formal farewell There was a small storm during the Levin, “Don’t concern yourself with the to Time Inc., there was a somber gather- turnover. Meredith replaced the Time expense of getting the story. Use money ing on January 17, but it could hardly be logo with its own on the LinkedIn en- the way you would use typing paper.” called a party. A different cuisine as well tries for the Time Inc employees who had Clurman practiced what he preached. He as drinks were served on each of the six become Meredith employees. The action flew first-class (as we all did, then) and floors occupied by Time. Black baseball also changed the logos on some retirees’ bought two tickets for himself, to keep hats with the Time logo in white were is- entries, to their intense annoyance. One one seat free for his papers and to guard sued to everyone, presumably as a nod to of them, Tammy Berentson, former vice his privacy. But that era was long over. the women’s protests rather than a sign of president for consumer marketing at Peo- Staffers have flown tourist class for years mourning. Only current employees—as ple and Entertainment Weekly and now The decline was hastened by a series of that day—–and members of the TLAS an associate dean at Columbia University, of bad decisions. The first was the sale board and volunteer staff were invited. posted the following: “Dear LinkedIn, of Time Warner to AOL in 2000. At the One of them, Ralph Spielman, ob- please give me my old Time Inc. logo time it was the largest corporate merger served that the millennial staff members back! . . .Meredith may have bought the ever, and it soon became the worst. It oc- were enjoying themselves, while the older company, but they did not buy my expe- curred at the height of the internet bub- TimeIncers were somber. He saw CEO rience, my memories, our history. Fix it!” ble, inflating the value of AOL beyond all Rich Battista and COO Jen Wong were It was fixed. reason. The bubble soon burst. AOL had together talking quietly. There were no Meredith immediately put the cur- to write off $99 billion and employees speeches, no reminiscences about what rent covers of the ex-Time Inc publica- and stockholders took heavy losses. Ted many of us consider to be the great days tions on its website, along with those of a Turner, Time Warner’s biggest stock- of Time. Later in the month TimeIncers score of their original publications If any holder, lost $8 billion, or 80% of his for- held an Irish wake at Rosy O’Grady’s in Time Inc. people move to Des Moines tune. Later, at a TLAS luncheon, Turner mid-town Manhattan. they will check in to four-story building opened his remarks with this greeting: Time magazine itself paid scant atten- with a colorful mural up one side of the “Hello, fellow suckers!” tion to the sale. In the fine print in the building and a huge (24-foot) bright red Other poor decisions followed. When small box that identifies the ownership gardening trowel planted in the lawn. It Time Inc. separated from Time Warner it of the magazine on the contents page, will be a change. carried with it a burden of $1.4 billion in “Meredith Corp.” replaced “Time Inc.” As the Meredith motto says: “Be debt that handcuffed the company. As the In the February 19 issue, Time reported Bold—Together .” company struggled in the 2010s to find in two sentences under the headline “A a way to reverse the decline, it burned New Era For Time” that it was now part

January 17, 2018: Left to right; Barbara Orlando, Lillian Kelly, Frank Kelly, Connie Cosner, Eileen Miller and Raquel Rubin. —Photo: Al Freni The “Black Hat” Party

2 Time Life Alumni Society — What’s News —

• Russ Adams (Books edit) has moved meets Tuesday evenings once or twice a material about Ford Denmark. One story from rural, “largely unpaved” Fort Valley, month ([email protected]). • John P. he recorded tells of the barge full of Mod- Virginia, ten miles away to Woodstock, and Harrington (Life ad sales) has been work- el Ts that turned turtle in the Baltic Sea has retired after 12 years as treasurer of the ing for Oppenheimer & Co. for the past 28 and dumped hundreds of brand new cars. Fort Valley volunteer fire department. But years. • Martha Haymarket (Life ad sales, They are still at the bottom. • Melvin he remains Shenandoah County Planning Time edit, photo department, Bevedit) Levine (photo lab, SI) continues to shoot Commissioner after 11 years. Through the writes that at 92 she still enjoys ‘the diversity pictures of the Brooklyn Cyclone minor Shenandoah Community Foundation he and culture of Los Angeles and is involved league team and does “relaxing travel” in has established a scholarship for Fort Val- in peer counseling for people of all ages.” the Caribbean with his wife. • C. L. Don- ley High School graduates and a fund for • Penny Hays (Time Inc. picture collec- ald Lim (People, SI consumer marketing the local museum. • Graciela Aguilar (ac- tion) and her husband attended a “grand, and circulation) has worked in the hotel counting) spends her time teaching music charming affair,” a wedding at Dundee development business in Asia since leaving and traveling. • Laurence Barrett (Time Castle in Scotland, complete with fife and Time Inc. and now is starting a restaurant edit, Time-Life News Service) does a little drums, bagpipes, and whiskey tasting, one spin-off specializing in Japanese food. So, freelance writing, otherwise is “mostly re- of many staged to pay for the castle’s up- he says, he is moving from “the business of tired.” • Arnold Drapkin (Time picture keep. “All rather Downton Abbey-ish,” she food for thought to just food.” • William department, 1950-1988) serves on the writes. • Richard Heinemann (Time ad Mesce (HBO) writes that he has published board of the Palm Beach Photographic sales) lives with his wife in his native Wis- two books, a novel Legacy and The Rules of Center and is director emeritus of the Palm consin in a house on Lake Michigan. Dick Screenwriting and Why You Should Break Beach Fotofusion Festival. • Peter Carry says he has been average in most things, Them. He has begun teaching screenwrit- (SI, Discover edit, 1964-2003) is “working but he and his wife are “way above average ing and composition at the University of hard to perfect my French in the very ru- as grandparents.” Their three kids and six Maine, Farmington. • Jan H. H. Mey- ral department of the Ardeche in France.” grandchildren visit “frequently—but not er (Time ad sales, marketing, 1959-1992) In New York, he is chairman of the board too frequently.” has moved from his home to a retirement of trustees of the Harlem Link Charter • Marian Heiskell (widow of the late community in Stamford, Connecticut, and School. • Janice Castro (Time.com, Time Andrew Heiskell, Time Inc. CEO) spent his lifestyle is the same—volunteering, trav- Inc. New Media) writes that she finds her- most of last year recovering from hip sur- eling and chasing 10 grandchildren—but self “extremely busy”, which is not surpris- gery—but “hip, hip hooray” went off to he has given up golf. • Manny Millan ing. She advises journalism students at two California with her daughter at the end (photo lab, SI edit) is working on a book of universities and the local high school in Ed- of the year. • Margo Hopkins (HBO, photos about his 50 years of travel. • Car- inboro, Pennsylvania, volunteers 150 hours Time-Warner) spent the winter with her mine Modé (magazine typesetter, com- a year at the Asbury Woods Nature Center daughter in Houston. She went tap danc- puter operator) volunteers for the Virginia in Erie and 160 hours a year helping to re- ing and studied Italian in preparation for Symphony Orchestra and helps out with store the historic Presque Isle lighthouse on spending a month in Florence this summer. several Virginia Beach festivals. • Robert Lake Erie. She serves on the board of the • Robert L. Johnson (corporate man- Paton (Time Inc. research center) enjoyed Erie Society for Genealogical Research and ufacturing and distribution) and his wife his 80th birthday in Scotland with a crew recently used her Time Inc. experience to “completely exhausted” their bucket list of three generations of family members. He help them design a new website. • Clare of travel with a safari in Kenya and Tanza- belongs to the Melbourne Cricket Club Crawford-Mason (People Washington bu- nia raising the total of countries visited to and follows Australian cricket with interest. reau) is working on her fourth book about 49. They winter in Florida and summer in He also studies the history of the Vanuatu W. Edwards Deming, the quality guru who Pennsylvania. • John Keane (People mar- Islands in the Pacific, where he was born. taught the Japanese and then the Americans keting) is a full time professor at Lim Col- • Ruth Pouliot (corporate production) how to make good cars. Working title: The lege, a private business and fashion school doesn’t seem to have slowed down much New Wisdom. With that done, she hopes in New York. He is also chief of research since finishing her 35-year career at Time to start on a memoir. She writes that she is at The Internationalist which promotes best Inc. She volunteers at the Saratoga Chil- overwhelmed trying to sort out files from practices in international marketing. • Pa- dren’s Theater, sometimes taking parts in the 1960s when she covered the White tricia S. Kyle (Time-Life promotion) still their musicals or playing the keyboard in House for the Washington Star and other lives in Peconic Landing, a retirement home the pit. She volunteers at several church publications. • William K. Ely (Sports Illus- in Greenport, New York, and thoroughly ministries, plays golf “avidly”, bowls, takes trated marketing and ad sales) has retired as enjoys it because she is among “interesting piano lessons and sometimes plays at church president of the Retired Men’s Association people who have led interesting lives.” services. • Wendy Afton Rieder (Books of nearby Boston communities but remains •​ Ben Larsen (Time ad sales) has been researcher, chief of research) works as an in- on its board. He is a trustee of the Acton assisting the Danish National Museum terior designer and volunteers at her church Congregational Church and a member of put together a history of the Ford Motor and the Child & Family Agency of South- the Mayflower Society of Massachusetts.• Company in Copenhagen. Ford estab- eastern Connecticut. • Roy Rowan (Time, Piri Halasz (Time edit) would welcome lished a plant there to build Model Ts in Life, Fortune edit), who died in 2016, now new members to her “high intermediate” 1920. His father was vice president of sales has a biography i n Wikipedia. • Herbert bridge group, a “convivial” gathering that for the Baltic and kept two scrap books of Satzman (SI promotion) has been teaching

3 Time Life Alumni Society copywriting at Baruch College for 17 years. chief of research, is “alive and well” at the when Hearst bought out the company. • • Joan Norton-Taylor Seyler (Life pic- Longwell Museum in Neosho, Missouri. Hal Wingo (Life, People edit) writes that ture library, Books) reports that the round The Longwells retired to Neosho and be- he and his wife of 60 years have moved Deltec hurricane-resistant homes survived friended Judith, who wrote a book about houses 25 times. Some of the moves were the recent hurricanes “unscathed” on the them. Judith writes copy for the catalogues Time Inc.’s fault but mostly it was because mainland and on the islands. She has three and auctions for the work of artist Doug he is “an incurable house hopper.” They of them on the Inner Banks built around Hall, who specializes portraying Eastern have just moved for the third time in three her pool. • Gary Schulze (corporate) was woodland Indians in the 18th Century. • years in Palm Springs. • Putney West- made a citizen of Sierra Leon by President Carolyn Kelly Tasker (Time edit, Books) erfield (Time assistant publisher, Fortune Ernest Bai Koroma last September. Gary says she is suffering from the usual ailments publisher) plays the piano and writes arti- served there in the Peace Corps and has of a 94-year-old “BUT I still live alone, cles for the newsletter of the Portola Valley previously been honored by Sierra Leon. • prepare tasty meals and enjoy a pleasant retirement community in California, where Cinda Siler (Books, Money, Time) and her life in Biloxi.” As a native of Minnesota she he lives. • Cynthia Ahart Wood (People, husband are spending the first half of 2018 has found some “enlightening surprises” Fortune, TV Cable Week promotion) is en- cruising around the world, with lengthy in the Deep South. • Tracy Windrum rolled in the San Francisco State graduate stops in Australia and Great Britain. • Ju- (corporate manufacturing and distribution, writing program and is plotting her second dith Haas Smith (Life edit) reports “the People marketing) became vice president of novel. life and legacy” of Dan Longwell, a found- manufacturing and distribution at Grun- ​ —Send your news to: ing editor of Life and his wife Mary Fraser, ner & Jahr in 2000. He retired in 2005 [email protected]

Comments on “The End” from Friends and Colleagues Your Grandfather’s Country Time Inc. was an interesting and demand- Simply No Urgency ing universe. Lance Morrow, one of Time’s most • “A motorcycle courier would speed Joe Nocera, once Fortune’s executive brilliant and prolific cover writers and es- a copy of the magazine (a ‘makeready’) to editor and an outstanding business writer, sayists, wrote a wonderfully evocative article the White House on Sunday night. Lyn- made these observations in a detailed piece about our history in the City Journal, pub- don Johnson would wait up for it in his for Bloomberg: lished by the Manhattan Institute. Here are pajamas and pore over the magazine; if he “At its peak in the late 1990s and early some excerpts: read something he didn’t like he would 2000s, Fortune was making, pre-tax, up- • “Henry Luce’s America was your phone Hugh Sidey, Time’s White House wards of $110 million—we even spent $5 grandfather’s country. It met its demise correspondent and yell in his ear. God- million one year taking the entire staff to around the same time Luce himself died. damn it, Sidey! You bastards. . . . Hawaii. Time magazine made in the $100 In our time it would reappear only to be • “Just at the start of the Depression million range, People made over $400 mil- satirized as a remnant of the age of Mad (bad timing, one would think), Luce came lion, and Time Inc. had earnings that came Men—the regime of white, male, privi- forth with the opulent Fortune, which, in in a hair under $1 billion. The idea that it leged characters who drank like fish and its early years, was arguably the best mag- would all come to an end one day was un- smoked like chimneys and treated women azine ever published. Then in 1936, Time imaginable. But that day has come. . . . as if, officially speaking, they did not quite Inc. began publication of Life, another bril- “As I’ve written before, one of the exist. . . Mad Men was filmed in the Time- liant invention... key reasons for Time Inc.’s decline was Life Building in New York. The advertising “The stoats and weasels have taken its inability to figure out the internet. executive Don Draper’s office reproduced, over Toad Hall. The once-mighty imperial When I was there, the executive charged in eerie detail, my senior editor Gus Dan- fleet will be broken up and sold for scrap. with driving Fortune’s internet strategy iels’s office as it appeared when I arrived The ghost of Henry Luce (who wanted to worked on the business side and rarely in- at Time in summer 1965. be a poet when he was young) would think teracted with journalists. On the editorial • “Accounts of the old days at Time al- of Kipling’s ‘Recessional’: side, there was simply no urgency about ways make much of the liquor carts and driving internet traffic. Meanwhile,Sports the catered dinners and the fancy expense On dune and headland sinks the fire: Illustrated allowed itself to be reduced to accounts, and all of that was true. But the Lo, all our pomp of yesterday also-ran status by ESPN’s website; Peo- work was hard and the standards, on the Is one with Ninevah and Tyre.” ple’s genteel gossip couldn’t compete with whole, were exacting and obsessive; and TMZ, and so on. . . . the editors, sometimes spectacularly neu- • • • “There is another issue, though. Mag- rotic (one of them ate pieces of paper when azines don’t necessarily last forever. Some- he was agitated), were also intelligent and times, they simply outlive their usefulness. sometimes learned, and the people one In the 1940s and 1950s, Time Inc.’s Life worked with were, many of them, splendid magazine was perhaps the most popular and gifted and eccentric and irreplaceable. mass circulation magazine in the country.

4 Time Life Alumni Society But the rise of television diminished the • “Thank you for your efforts for TLAS. I • “Oh Lord! Would there be any kind need for weekly magazine built around like your positive approach. TLAS is very of newsletter explanation telling us about photography, and it folded. Money maga- much alive! And we thank Linda Censor, who bought and rules Times Inc now? zine is a monthly personal finance maga- Janet McDougall and Ralph Spielman. Have we any rights or connections at zine in an era where financial information You’re all dear” —Peter Hanson all?” —Susan Lehman (See below) is at everyone’s fingertips. Time’s once- • “THANK YOU SO MUCH!!” proud competitors, Newsweek and U.S. —Eileen & Frank Miller • • • News and World Report, are hanging on by their fingernails, and their old formula—a • “Hello, Mr. Essman . . .I’m still in a Health Insurance? well-written roundup of the week’s news state of shock about the Meredith acqui- Pensions? —has been outdated for decades. And sition. I didn’t even know it was on the while Time has valiantly tried to reposition horizon. And now the removal of the For those of you concerned about how itself in various ways, it really doesn’t have a name on the building—it seems like the the sales of Time Inc. might affect your reason for being anymore.” Twilight Zone” —Jean Stratton benefits, our treasurer, George Vollmuth, has the following answer: • • • • “Thank you for continuing the TLAS on-line newsletter” —Harry Benson We have spoken with Time Warner And Members Say. . . and wanted those of you who have been • “Aargh! Thanks so much for this work covered by Time Warner benefits in the Here are some comments we have received and for the update” —Jeanine Laverty past to know that the Meredith acquisi- about the sale and about TLAS: tion of Time Inc. will not change that. • “Nasty. Thanks to everyone for keeping For help you can continue to call OneEx- • “Heartbroken, needless to say, about TLAS alive”—Gail Danaher Carruth change at 858-801-9762. the fate of our beloved Time. I will miss the mail edition of (the newsletter) but • “The scoundrels!” – Jay Branegan Pensions are covered by a legal obli- grateful to know the publication lives on- gation to pay, and should the payer fail, line” —Lillian Gilden • “Sorry to hear about the changes and then the Pension Benefits Guaranty Cor- the new ownership’s apparent indiffer- poration steps in (assuming it has the • “Sad news, but predictable” ence (the kindest word I can use) toward funds). —Barbara Orlando. TLAS. —Tyler Mathisen

— About with Alan — The Future and Beyond. . .

Thanks to all who have taken the time to Second, in conjunction with the up- And fourth, please know that the con- send on their thoughts and ideas for TLAS grading and improvement of our TLAS version of our newsletter from paper pro- going forward. Very much appreciated. website (www.tlasconnect.com) we will duction, printing, and land mail delivery to Be sure that TLAS, in the new Time- soon be able to feature iconic archival Time online will generate significant savings. In less world we live in, will live on. Here Inc audio and video material on the TLAS fact, these savings will cover the majority of are the steps we have taken in planning for website. For example, iconic pictures by our annual operating costs for the next sev- our future. the company’s great photographers and eral years. First, is the need to reduce or costs. video from major magazine events includ- Thank you all for your continued sup- Without the financial support that Time ing Time and Life at Radio City. port and enthusiasm for TLAS. We, your Inc. gave us, we simply cannot continue Third, we will continue our signature volunteer staff, are proud of this unique with business as usual. We have converted luncheon-guest speaker events. Likely two organization and totally committed to a the newsletter to full digital production per year – Spring and Fall. The plan is to bright future; and, we are looking forward and delivery. No more paper or printed use smaller, comfortable restaurants in mid- to seeing you at our first event this year, newsletters delivered by U.S. mail. This town where we can wholly take over the likely this fall. Your comments and sugges- newsletter has been delivered to the email establishment for our events. Yes, social tions are most welcome. address that we have in our database. hours, yes luncheons, and yes guest speak- Alan Wragg Please check your email address as shown ers. We are looking at midtown locations, President, TLAS in the Directory. If you need to make a likely the West Side, and likely some names change, please send it to our new email you will recognize. More on that soon as address: [email protected]. we complete our reconnaissance visits.

5 Time Life Alumni Society — Farewells — lars” and later “Your Money Minute” on CBS radio. He had several other radio and TV shows. He won two Gerald Loeb (no relation) Awards for fi nancial journalism. After retiring from Time Inc. he became editor of the Columbia Journalism Review and continued to be in demand as a public speaker. He was amused that he could give the same talk with the same opening joke over and over again for $25,000 a pop. When he was serving a term as president of the Overseas Press Club a decade ago he discovered he had Parkinson’s. Later when he was bound to a wheel chair by the advance of the disease he continued to come to Time Life Alumni Society events, eight years Marshall ran it than during all of • Mary Placko, 88, who helped accompanied by an aide. its preceding years. keep the Time Life Alumni Society offi ce Marshall was born in Chicago and as a Marshall’s approach at both magazines going for 30 years as a volunteer, died in youngster so admired the Chicago journal- was to make them more popular and wide- Lodi, New Jersey, in January. Mary, the ists that he went to the School of Journal- ly read by expanding their scope. Instead of late Loretta Geissler and Doris Laffan ism at the University of Missouri (Fortune’s focusing on corporations and the economy, all retired from Time Inc. in 1988 when Carol Loomis was a fellow student). After Fortune took on social issues and executive retirement packages became available for graduating he traveled to Germany because life, among other topics. The business side those who had worked for the company he was interested in fi nding out why Ger- of the magazines loved him. for 30 years and they signed up to volun- many had become Nazi. Once there he Tyler Mathisen, who worked with teer for TLAS. landed a job with the United Press and met Marshall at Money and is now a well-known Mary worked at Printing Developments and married a red-headed German-French business commentator on CNBC, said Inc., a subsidiary, and later helped Rose stewardess (today’s fl ight attendant) at Pan Marshall was full of ideas and constant- Epstein keep track of expense accounts, American Airways. Marshall and Peggy ly busy. “Thank God we didn’t have cell which were pretty inventive in those days. took a honeymoon trip around the world phones then,” he said. Marshall was not When she signed up with TLAS it had no courtesy of Pan Am. the kind of editor who bellows at his staff. real offi ce—just a bunch of cartons behind Back in the U.S. Marshall signed up as He was polite, witty and generous in shar- a partition, she said. Later the company set a city reporter for the St. Louis Globe-Demo- ing his sources with colleagues. Margaret aside a pair of offi ces in the Time & Life crat. But he had wider horizons and within described his kindness and patience. When Building. The volunteers handled phone a year, in 1956, Time hired him as a writer. photographer Neil Leifer told Marshall calls and the mail, helped to organize lun- There, the Jewish boy from a scruffy west that his mother in Brooklyn was worried cheons and trips, kept track of the 1,700 side Chicago fl ourished among the Ivy about what to do with her money, Marshall members of TLAS. It was a busy place. Leaguers who then dominated the Time called her and gave her some advice. After Mary was a Eucharist minister and lec- Inc. magazines. He edited several sections that, when the market made a big move, tor in the Rosary Society of St. Francis de of the magazine, but found his real home she would call him and he would patiently Sales Church. She liked crossword puzzles, running the business section. He was par- answer her questions. westerns and was a die-hard Yankees fan. ticularly successful with a column of inter- views he did with CEOs and for gathering • Bobbi Baker Burrows, 73, den • Marshall Loeb, 88, who brought a board of distinguished economists who mother to many of Life’s famous photogra- new fame and profi ts fi rst to Money in the met periodically to share their views with phers and guardian of Life’s incomparable 1980s and then to Fortune in the 1990s as Time’s readers. picture collection, died in Martha’s Vine- managing editor of both magazines, died When he was passed over for the man- yard in January of a rare neurological dis- in December from the Parkinson’s disease aging editorship of Time, he moved in ease, corticobasal degeneration. She joined that had affl icted him since 2006. The 1980 to Money, then a struggling monthly. Life in 1966 as a photographer’s assistant many tributes that came in included this The magazine’s profi ts went from zero to and became a go-fer for Alfred Eisens- one, re-quoted from The New York Times $35 million in the years he ran the mag- taedt, one of many photographers who in 1994: He was “one of the most visible azine, said his son Michael, at a well-at- became lifelong friends. and infl uential editors in the magazine in- tended memorial Temple Emanu-El on She became a senior picture editor dustry.” Fifth Avenue. Circulation increased from at Life when it was a weekly and at the In a life of prodigious output Marshall 825,000 to 1.4 million. In 1986 he became monthly Life when it was resurrected in edited several sections of Time, produced managing editor of Fortune, with the same 1978. When the magazine folded in 2000 20 books, broadcast the daily “Your Dol- spectacular results. His daughter Margaret she remained as director of photography, said that Fortune made more money in the helping to produce a series of special issues 6 Time Life Alumni Society Bobbi Burrows with Gordon Parks Photo: Kenneth Jarecke, Gil Rogin, Jim Richman and books or “bookazines” of Life photos She was as tough as she was charming. plot, no suspense. Our progress was as lack- which were turned out at almost the same When Eppridge got a close-up picture of ing in memorable incident as the passage of frantic pace as the magazine. Robert Kennedy just after he had been an hour hand over the face of a clock.” Barbara Jean Baker was born in Bos- shot in 1968, she held off two FBI agents He published his first short story inThe ton and grew up in Hamden, Connecticut. demanding the negative with charming New Yorker in 1963 and over the years the She graduated from Colby Junior College chit-chat while the film was processed. She magazine published 33 of the 44 stories (now Colby-Sawyer College) in New Lon- figured her miniskirt might have helped that he submitted, an enviable record. But don, New Hampshire in 1963. She set out distract them too. in 1980 he encountered Roger Angell, the for New York with the idea of becoming a Bobbi was married to Russell Bur- magazine’s fiction editor. who rejected his dancer, but the need to earn a living turned rows, the son of Life photographer Lar- latest submission with the words, “You’re her to Life, which was then at the peak of ry Burrows, who was killed along with repeating yourself.” Gil was shattered and its popularity and influence. three other photographers when their never wrote another word of fiction. He As a senior picture editor she had helicopter was shot down over Laos in had already published two novels much much to do with assigning photographers 1971. Their remains were recovered in praised by the likes of John Updike and and choosing which pictures to print from the 1990s and buried at the Newseum in John Cheever. They were republished in a among the thousands that came in. Bobbi Washington. Her daughter Sarah is a pic- single volume in 2010. worked late and hard. She earned the love ture editor at People. Gil was a man of fixed habits. Staffers at and respect of photographers for her de- SI knew to be quiet between 2 and 3 p.m. votion to finding the best pictures to illus- • Gilbert Rogin, 87, the irascible, because that’s when he took a nap. He had trate a story and for taking a personal in- talented managing editor of Sports Illus- to swim a mile every day. When he traveled terest in them. Her close friends included trated and author of highly praised fiction, his secretary picked a hotel with a proper many of the photographers who created died at his home in Westport, Connecti- swimming pool, not a kidney-shaped one. the picture history of the 20th Century– cut, last November. He wrote two novels One morning at a hotel in California he David Douglas Duncan (who has just and many short stories for The New Yorker got up to find that the swimming pool was turned 102), Henri Cartier-Bresson, mostly about middle-aged Jewish Manhat- being emptied. He leapt in and completed Gordon Parks, Martha Holmes, Len- tanites who were eccentric magazine writ- his lengths as the water level sank. nart Nilsson and Bill Eppridge. She ers—in others words, like himself. Franz Lidz, a former SI staffer, re- was with Carl Mydans when he died at Gil, or “Rogie” as he was also called, calls that he went to Gil to apply for a job, 97 and visited Eisie in the hospital in his grew up in Manhattan where his father knowing nothing about the magazine or its final days. practiced law and his mother had been managing editor. He found Gil struggling Life in those days was a family. Pho- an actress. He graduated from Columbia, to open a bottle of orange juice. He hand- tographer Kenneth Jarecke recalls that worked briefly as an office boy at The New ed it to Franz, saying, “Here, open this and he and Bobbi literally called each other Yorker, and spent two years in the Army. you can have the job.” Franz opened it and “son” and “mom”. Jarecke covered the He joined the one-year-old Sports Illus- started work the next week. Tiananmen square student demonstrations trated in 1955 and was assigned to clipping Some of his writers were offended by in 1989 but before the massacre he made articles to go into SI’s files, but he start- his style of editing, but one of them, Jerry the mistake of leaving for New York for an ed writing articles almost immediately. He Kirshenbaum, wrote “You didn’t feel like important date (with his future wife) with- was recognized soon for the elegance of your fingers were being chopped off the out telling anyone. While others assumed his writing and his acute observations. He way it was with some other editors. With he had covered the massacre and were livid could be mordantly funny. Of participating Gil it was like having a manicure.” when they found he hadn’t, Bobbi wasn’t. in a yacht race from California to Hawaii, Gil eventually moved reluctantly to She was happy to see him safe in New York he wrote, “It was a numbing, embittering take over Discover magazine in 1984 and and they chatted about family matters. and largely useless 12 days. There was no then in 1987 he became corporate editor,

7 Time Life Alumni Society the number three job on the editorial side. spent three years in the UK. Back in the There he supervised the launch of Vibe US, she served on the town board of Bed- magazine. Gil was married to Jacque- ford, N.Y. for 12 years and on the West- line Duvoisin, a former SI photographer. chester County legislature for four years. (Adapted from The New York Times and After she and Gerald moved to Tesuque other sources.) she helped develop a new master plan for Santa Fe County. Patty loved skiing the • Jim Richman, 78 who worked double black diamond trails in Taos and in Sports Illustrated’s promotion depart- Mad River Glen, Vermont. ment in the 1970s and 1980s, was killed in an auto accident in Vermont in Decem- ber. Jim had been especially helpful to the TLAS in setting up video recordings of our luncheons. In retirement, Jim divided his time be- at home in Larchmont, New York. She is tween a co-op in Manhattan and a condo survived by her husband, Steve Wulf, who in Sugarbush, Vermont. He loved skiing wrote for SI before moving on to ESPN. and had skied with his brother and sister in Bambi was born in Boston, grew up Sugarbush the year before. He had a wry in Wellesley and graduated from Mount sense of humor and a sarcastic wit. Holyoke in 1976 with a major in French. —Thanks to David Richman An undergraduate year in Paris enchanted her and left her with a love of travel. SI • Helga Kohl, 89, who worked off hired her as a copy clerk in the news bureau and on, mostly on, for Time Inc. publi- a year after graduation. She soon became a cations beginning in 1954 as she accom- reporter and covered golf with Dan Jen- • Cristina Scalet, 53, an award-win- panied her diplomat husband around the kins. In addition to traveling to golf tour- ning picture editor at Sports Illustrated world, died in Chevy Chase at the end naments, she covered the Kentucky Derby, and Time, died of cancer in New York in of 2016. the World Series, the Olympics and the Su- December. She joined Time Inc. in 1988 She joined Time as a foreign news per Bowl. working briefly in the circulation promo- researcher in 1954 in New York and be- By the early 1980s she was chief of re- tion department and moving on to People ginning in 1961 when her husband was porters and showed a talent for discovering the following year to be photo traffic co- assigned to Munich she contributed to and nurturing good writers and editors. ordinator. Bayerischer Rundfunk writing scripts in She moved over to Time in 1999 as chief Beginning in 1990, Cristina spent 16 her native German. When they moved to of correspondents and later assistant man- years at Time as science picture editor, a Athens in 1964 she became a stringer for aging editor. She was responsible for a staff job which involved everything from nego- the magazines and the Books division and of 200 and deployed Time’s journalists to tiating photo rates to conceptualizing art learned conversational Greek. cover 9/11, the explosion of the shuttle features. She was recognized three times Back in Washington in 1970 she was Columbia and other major events. by the National Press Photographers As- briefly a researcher for The National Geo- She was known for her parties, for her sociation, with a first prize, a second prize graphic and then found herself back in copious production of cookies and cup- and one honorable mention. In 2006 she Athens and other European cities string- cakes and for running her four children became picture editor for SI books and ing for the Time-Life News Service and from event to event in spite of holding de- Ebooks, which were heavily illustrated, and for Books. She finished out the 1970s in manding jobs. SI said in a tribute to her remained there until cancer cut her career Alexandria as a Books staffer, writing and “no person has done more to promote the short. editing. careers of sportswriters in the U.S. over the For the final years of her career, ending last 40 years than she did.” • Edwin W. Goodpaster, 91, a peri- in 1983, she was a stringer in Bonn. Over patetic journalist who, among many other the years, Helga had traveled extensive- • Patricia Jane Vollmer Hotch- things, served as news editor and deputy ly throughout the Middle East, the Gulf kiss, 88, a former Life promotion writer chief of Time’s Washington bureau from states, Africa and Europe interviewing ar- died last October in New Mexico, where 1965 to 1972, died in January in Balti- chaeologists, historians, museum directors she had lived with her husband Gerald more, where he was once national editor of and other experts to select art works and Hotchkiss, another Life promotion writer, The Baltimore Sun. sites for illustrations for many of the books since 1992. Patty was born in Davenport, Before his death in 2005, Hugh Sid- on ancient civilizations as well as a number Iowa, and graduated from Vassar College ey, Time’s Washington bureau chief, told of volumes on World War II. with the class of 1950. Gene Light writes The Baltimore Sun “Ed was the executive “she was the very pretty, very smart ex- officer, deploying the troops of the 23-man • Jane Bachman Wulf 62, known tremely vivacious copy writer. Her laughter bureau. He also played copy editor, assign- to everyone as “Bambi”, a cheery boss and cheered up anyone who worked with her.” ment maker, staff psychiatrist and domestic mentor of reporters and writers at Sports Il- She worked as a senior promotion affairs counselor.” He found gas masks and lustrated and Time, died of cancer last June writer at Life from 1952 to 1959 and then helmets for reporters covering the riots af- 8 Time Life Alumni Society worked in Life’s market research depart- • William Stewart, 80, a former ment and moved on to sales development. Time correspondent and a columnist on He switched to Time ad sales in 1962 and world affairs for The New Mexican for the remained there until l974. He concluded past 20 years, died in Santa Fe in Febru- his career as executive vice president and ary. He had a lifelong interest in world group publisher for the family of finan- cial service newspapers that included The American Banker and four other papers. • Ann Morrell, 77, who had worked for Time, Life, People and cor- ter Martin Luther King’s assassination and Arctic underwear for reporters on their way to Greenland. But he seldom got the glam- orous assignments. The son of a janitor in Mount Pulaski, Illinois, Ed got a degree in journalism at the University of Miami, where he was a reporter for the campus newspaper. After Army service in the occupation of Japan, he became a reporter and then city editor at the Minneapolis Tribune before joining Time. affairs and could fascinate his listeners He finished his stint at the Washing- with well-informed and amusing analyses ton bureau with a career turn-around. He porate from 1973 until her retirement in of current and past events. bought the Whitehall (Wisconsin) Times, 2001, died in New York in January. She A native of Baltimore, Bill started out circ. 2,400, with the idea of bringing his ide- grew up in Providence, Rhode Island, as a diplomat in the 1960s, serving as al of journalism to a small town. A daughter and had her first job with the Providence special assistant to the deputy director of wrote a school column, a son a sports col- Journal before moving to New York and intelligence and research in the State De- umn and another son took photos. His wife her career with Time Inc. partment. He joined Time in 1971 and sold and laid out ads and the whole family She worked for Jim Gaines for nine was bureau chief in Tokyo during the col- joined in to distribute the paper. years, when he was managing editor of lapse of South Vietnam. He was among After two years, Ed sold the pa- People and when he moved up to the the correspondents who made a last-min- per back to its original owner and returned 34th floor. She was hired as his executive ute escape by helicopter. Then he served to Washington to serve as press secretary assistant but as it turned out, he writes, as Time’s Middle East correspondent and in the Department of Agriculture during she was his “editor, guardian, judge, jury covered the Iran-Iraq war. the Carter administration. In 1981 he and friend.” When he hired Ann he asked When he retired from Time in the moved to Williamsport, Pennsylvania, to her if she had any special conditions and mid-1990s, he moved to Santa Fe and run Grit, a national good-news weekly for she replied, “Just treat me as a real per- became a columnist for The New Mexi- rural Americans all over the country. Back son.” They shook hands on that. can. “He had the knowledge of a diplo- in Washington in 1982, he became chief Jim says “Ann’s discretion was im- mat and the sensibility of common peo- of the Washington bureau of the The Bal- penetrable, which is part of what made ple,” said Rob Dean, the paper’s former timore Sun and then moved to Baltimore her a great gate-keeper, someone who managing editor, who hired him. “Bill to become the paper’s national editor. He could be trusted with secrets, and a stout had one goal above all else: helping read- retired in 1997. He took up guitar lessons companion in the internecine wars. When ers understand the world.” He also loved at the age of 90. she spoke of her ex-husband. . . or of her to talk at length about world affairs. (Adapted from The Baltimore Sun) many friends, it was always with great When Dean considered dropping the kindness and affection, literally never column about 10 years ago, Dean said, • Edmund C. Burke, 90, who otherwise. . . . What I will always remem- he received “one of the loudest outpour- worked in the advertising departments ber most was her irrepressible, infectious, ings of protests I ever heard in my time at Life and Time for two decades, died in slightly raucous laugh—often directed at as editor.” He kept the column. Bill col- New Jersey last November. Edmund at- me, sometimes at herself.” lected antiques, loved dogs and cats and tended St. Benedict’s Prep and the College enjoyed cooking fancy dishes that he had of William and Mary. During World War II encountered in his travels. He had no he joined the merchant marine and during family. the Korean war he served in the U.S. Army. —Adapted from the In 1953, after the Korean war, he Santa Fe New Mexican

9 Time Life Alumni Society • Mary Cronin, 88, died Septem- • Rosemary Elson, 89, a copy ed- ber 3 in Charleston, South Carolina at itor at Time in the 1950s, died in West the Bishop Gadsden retirement com- Reading, Pennsylvania, in March, 2017. munity there. Mary had moved from At Time she met and married John El- her longtime New York City home to son, who became one of the magazine’s Charleston in 2016. senior editors. He died in 2009. She vol- Born July 27, 1929 in Orange, New unteered for more than 20 years at the Jersey, Mary attended Montclair High Visiting Nurse Service in New York and School and Bryn Mawr College before also gave time to the New York Public coming to work at Time. Starting as a re- Library. searcher, she spent most of her career as a reporter, including a stint in the London • Barbara Ward¸ 75, a former re- Bureau where among other things she porter for People, died last October in covered the Lady Di-Prince Charles wed- New York. Born in Manhattan in 1933, ding and aftermath. Upon returning to she grew up in Rye, New York and was New York she reported on entertainment graduated from the University of Geor- and lifestyle topics. gia. Robin, as she was called, went to An avid gourmet, Mary loved to cook work for Life as what was known then and her dinner parties, both in her New lisher of Life. His assignments included as a “mail girl” in the late 1950s. In a York apartment and her summer home in managing the publicity for the publica- four-decade career at the company she Southampton, were always lively and the tion of Harry Truman’s memoirs in Life. became a reporter for People. In retire- food terrific. They were often enlivened He joined the public TV station, Chan- ment she traveled, volunteered at the by stories about the great and near-greats nel 13, in 1965 as vice president for de- Lenox Hill Hospital and for animal and she had interviewed during her career. velopment. The dire need for funds for environmental causes. The British Royals were an especial- the three-year-old station persuaded him ly rich lode for racy anecdotes. She was to go on the air to plead and to start the • • • also an accomplished painter, especially familiar pledge drives. He introduced the of Long Island’s South Fork landscapes. WNET tote bags and other premiums. NOTE: We regret that we could not in- Her many friends, inside Time Inc. and Hud was also director of development clude the obituaries of all the Time Incers elsewhere, will long remember her wit, for the drive that raised $150 million to whose deaths have been reported to us. curiosity and intelligence. Mary is sur- build Lincoln Center. They include Dale Brown, James Cobbs, vived by her brothers Jerry, John and Bill Hud lived in New Canaan, Connecti- Vivien Duffy, Clement Figueroa, Henry Cronin. —John Schenck cut, where he had been chairman of the Groskinsky, Patricia Roache, Eleanor school board and a member of the town Schaeffer, Roz Taylor and Nancy Wil- • Hudson Stoddard, 94, former council. He participated in the civil rights liamson. We have little or no information assistant to the publisher of Life and a pi- march on Washington in 1963. about some of them, so if you can help oneer in developing public TV, died in Adapted from The New York Times us, it would be appreciated. We hope New Canaan, Connecticut, last October. to get their obituaries done soon. Hud graduated from Princeton in 1944 and went to work as a courier for the State Department. He joined Time Inc. in 1947 and eventually became assistant to the pub-

10 Time Life Alumni Society