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Coolmax® Brand News Newsletter Issue #3

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Coolmax® Brand News Newsletter Issue #3 COOLMAX® BRAND NEWS NEWSLETTER ISSUE #3 A COOL LOOK AT THE INNOVATIONS AND DEVELOPMENTS FROM COOLMAX® PERFORMANCE FABRICS ® COOLMAX FABRIC Pro Hiker ANDREW SKURKA FIRES UP NEW AD CAMPAIGN Tapped As Brand Ambassador B:10.25 in B:10.25 in T:10 in T:10 in S:9.5 in S:9.5 in Professional hiker/backpacker Andrew Skurka — known for being the first to complete the 6,875-mile Great Western Loop and the 7,778-mile Sea-to-Sea Route — is the new brand ambassador for ® KEEP YOUR COOLMAX fabric. COOL MAX KEEP YOUR YOUR PERFORMANCE. COOL MAX The 27-year-old Skurka was named YOUR PERFORMANCE. B:13.25 in B:13.25 in S:12.5 in S:12.5 in T:13 in T:13 in the 2007 “Adventurer of the Year” by National Geographic Adventure. In addition to expanding the limits of long-distance backpacking, Skurka has defined the light-and- fast style of backcountry travel. THE ULTIMATE PERFORMANCE FABRIC THE ULTIMATE PERFORMANCE FABRIC COOLMAXFABRIC.COM COOLMAXFABRIC.COM COOLMAX® fabric is a trademark of INVISTA. ©INVISTA 2008. All rights reserved. COOLMAX® fabric is a trademark of INVISTA. ©INVISTA 2008. All rights reserved. 65888_InvistaTradeAds_4C.indd 1 6/5/08 3:09:11 PM 65888_InvistaTradeAds_4C.indd 2 6/5/08 3:10:28 PM .$- .$#!5 .$- .$#!5 +2(/0 . #$#/ (+## ,10'$)#6 +2(/0 . #$#/ (+## ,10'$)#6 2$# 0 6-4-2008 8:37 PM %.,* PrePress_G5_M4WS8 !5 lbyatt / lbyatt .(+0$#0 100% 2$# 0 6-4-2008 8:37 PM %.,* PrePress_G5_M4WS8 !5 lbyatt / akons .(+0$#0 100% ,!(+%, --.,2 )/ ,+0/* &$/ ,!(+%, --.,2 )/ ,+0/* &$/ The h)($+0ot InvistaC CoolmaxOOL.(+0.,#1"$.MChinn,A JenniferX®Fonts fabric global biking)($+0, hInvista iCoolmaxking.(+0.,#1"$. anChinn,d Jennifer goFontslfing, among other ,! 8F-17870-020 "",1+0&. Rossley, Jennifer Avenir (35 Light, 95 Black) ,! 8F-17870-020 "",1+0&. Rossley, Jennifer Avenir (95 Black, 35 Light) .$4 65888 .0(.$"0,. Potter, Michelle .$4 65888 .0(.$"0,. Potter, Michelle .(* 10 in x 13 in ,-53.(0$. Gessner, Melissa Images .(* 10 in x 13 in ,-53.(0$. Gessner, Melissa Images )$$# 10.25 in x 13.25 in . %" Cain, Sarah 65888_Golf.tif (CMYK; 300 ppi; 100%) )$$# 10.25 in x 13.25 in . %" Cain, Sarah 65888_Running.tif (CMYK; 300 ppi; 100%) (2$ 9.5 in x 12.5 in .0.,#1"$. Lamoreaux, James (2$ 9.5 in x 12.5 in .0.,#1"$. Lamoreaux, James adver(+$".$$+tis300i ndpi g ca"m )$ pNoneaignInks was introduced at sports(+$".$$+. D300 dpievelo" p)$ edNone by InksDoner Advertising, the .,#1"0,#$ None .,,% 3 Cyan, Magenta, Yellow, Black .,#1"0,#$ None .,,% 3 Cyan, Magenta, Yellow, Black +(0 Magazine +(0 Magazine two la -0(,+unvariousch events in June at the Standard campa -0(,+igvariousn was shot in Los Angeles by sports Hotel Downtown in Los Angeles and at photographer Scott Morgan. The ads, which The Glass Houses in New York City. were tested globally, reinforce the connection between the fabric and its ability to perform in extreme workout conditions. CAMPAIGN RESEARCH RESULTS The events also promoted new innovations t QFSDFOUPGUBSHFUDPOTVNFST “My gear needs to keep me dry and for the activewear market that included TBJEUIFDBNQBJHOEFNPOTUSBUFE comfortable and last for thousands ® ® ® UIFJNQPSUBODFPG$00-."9® COOLMAX fabric for wool and COOLMAX of miles. COOLMAX fabric is GBCSJDJODMPUIJOH XtraLife fabric, a unique blend of moisture- amazing technology that I can wicking fabric, abrasion-resistant Cordura® count on, day after day, on rugged t QFSDFOUSFTQPOEFEUIBUUIF fabric and shape-retaining LYCRA® fiber terrain and in the harshest of DBNQBJHONBEFJUDMFBSUIBU for stay-up fit. weather conditions.” $00-MAX® was an advanced —Andrew Skurka performance fabric. The print ad campaign came to life at — Pinnacle Marketing Management, Macrh 2008 dynamic presentations that featured Skurka will be wearing garments live models/athletes posed in COOLMAX® and socks with COOLMAX® fabric clothing against a backdrop of fabric on his next excursions to The new campaign features the brand’s COOLMAX® fabric walls and large- California’s Sierra High Route and signature tagline, “Keep Your Cool, Max scale images of the ads. The campaign Iceland. A special jacket and pants Your Performance” and portrays athletes will roll out to the trade this summer. with COOLMAX® fabric are being designed for the trip. GOING THE DISTANCE INVISTA SPONSORS SKIRTSPORTS RACES WITH INJINJI NEW PERFORMANCE COLLECTION FEATURES COOLMAX® FABRIC INVISTA is sponsoring four SkirtSports’ 2008 “SkirtChaser” 5K races to help kick off the Race Collection line — which launches this August — featuring COOLMAX® fabric. The first race takes place INVISTA continues to be a proud in Salt Lake City during the supplier of socks with COOLMAX® Outdoor Retailer show fol- fabric for the 2008 Injinji Performance lowed by races in Denver, Series toe socks exhibiting at Austin and Santa Monica. marathons. The company is supporting running events in Los Angeles, Boston, The SkirtSports Race It concludes with a block party and South Dakota, San Jose, Long ® Collection line with COOLMAX fabric fashion show featuring a live band. Beach, Las Vegas and the Marine includes a Race Skirt, Women’s Race Corp in Washington, D.C. Injinji has Sleeveless Top, Men’s SkirtChaser “We decided to use COOLMAX® participated in a number of marathon Technical Tee, and Men’s Race Chaser fabric because we wanted to produce expos for the last six years, and Shorts, as well as Headsweats visors. a collection that was our most high- has interviewed ultramarathoners, Product testers have reported that performing apparel for our Race trail runners and marathoners from the new collection is the “best one Collection,“ says DeBoom. “The brand around the world to learn about yet,” according to Nicole DeBoom, has a history of using the most innovative their habits and gear preferences. CEO of SkirtSports. and technical fabrics.” Marathoners tend to abuse to their Each SkirtChaser Race kicks off with an The new collection will be available feet while running long distances, but all-women’s start, followed by a men’s to race participants and through the Injinji TetraSock™ toe sock with “skirt chaser” start three minutes later. skirtsports5k.com. COOLMAX® Extreme Performance fabric eliminates a very high percentage, if not all, of the blistering POWERSOX® PROMO and skin irritation that can occur, BREEZING THROUGH SUMMER ® according to Founder Joaquin at Dick’s Sporting Goods WORKOUTS WITH CW-X Romay. The patented Injinji toe PowerSox® teamed up with Dick’s ® sock with its seamless individual toe The CW-X Ventilator Sporting Goods for a national in-store ™ sleeves provides better posture, Tight is the first warm- promotion during May whereby customers gripping and balance — a naturally weather conditioning received a $10 rebate when anatomically correct way in which tight designed to keep they purchased $30 worth the foot was designed to work. the wearer energized or three units of PowerSox®. — and cool. This full- The special promotion took length tight reduces place in 355 locations. heat fatigue, offers ® support, and improves COOLMAX Fabric for Wool According to Ander Horne, circulation through PREMIERS NEW HANG TAG Vice President of Marketing combining COOLMAX® of Gold Toe Moretz, which fabric with LYCRA® produces PowerSox®, surveys fiber, conditioning Web™ technology ® conducted at marathon COOLMAX and scientifically placed mesh fabric is now expos in partnership with available for wool- ventilator panels. blended garments Runner’s World indicated ™ — lightweight that runners prefer “Our new Ventilator Tight gives warmth and COOLMAX® fabric to other wicking consumers the choice to utilize full- wicking all length support, year round,” says in one soft fabrics. “By listening to what athletes performance preferred, PowerSox® created a quality Al St. Jean, CW-X Sales Director. fabric! COOLMAX® fabric product,” says Horne. For more information, visit cw-x.com. Contact Information: COOLMAX® fabric, CORDURA fabric® and LYCRA® fiber are trademarks of INVISTA. MEDIA: Michele Silver, The Bromley Group, 212.696.1100 x 20; [email protected] INVISTA: Nina Servino, 302.683.3013; [email protected] © INVISTA 2008. All Rights Reserved . H IN-0025.
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