Coolmax® Brand News Newsletter Issue #3

COOLMAX® BRAND NEWS NEWSLETTER ISSUE #3

A COOL LOOK AT THE INNOVATIONS AND DEVELOPMENTS FROM COOLMAX® PERFORMANCE FABRICS

® COOLMAX FABRIC Pro Hiker ANDREW SKURKA FIRES UP NEW AD CAMPAIGN Tapped As Brand Ambassador

B:10.25 in B:10.25 in T:10 in T:10 in S:9.5 in S:9.5 in Professional hiker/backpacker Andrew Skurka — known for being the ﬁrst to complete the 6,875-mile Great Western Loop and the 7,778-mile Sea-to-Sea Route — is the new brand ambassador for ® KEEP YOUR COOLMAX fabric.

COOL MAX KEEP YOUR YOUR PERFORMANCE. COOL MAX The 27-year-old Skurka was named YOUR PERFORMANCE. B:13.25 in B:13.25 in S:12.5 in S:12.5 in T:13 in T:13 in the 2007 “Adventurer of the Year” by National Geographic Adventure. In addition to expanding the limits of long-distance backpacking, Skurka has deﬁned the light-and- fast style of backcountry travel.

THE ULTIMATE PERFORMANCE FABRIC THE ULTIMATE PERFORMANCE FABRIC

COOLMAXFABRIC.COM COOLMAXFABRIC.COM

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INVISTA is sponsoring four SkirtSports’ 2008 “SkirtChaser” 5K races to help kick off the Race Collection line — which launches this August — featuring COOLMAX® fabric. The ﬁrst race takes place INVISTA continues to be a proud in Salt Lake City during the supplier of socks with COOLMAX® Outdoor Retailer show fol- fabric for the 2008 Injinji Performance lowed by races in Denver, Series toe socks exhibiting at Austin and Santa Monica. marathons. The company is supporting running events in Los Angeles, Boston, The SkirtSports Race It concludes with a block party and South Dakota, San Jose, Long ® Collection line with COOLMAX fabric fashion show featuring a live band. Beach, Las Vegas and the Marine includes a Race Skirt, Women’s Race Corp in Washington, D.C. Injinji has Sleeveless Top, Men’s SkirtChaser “We decided to use COOLMAX® participated in a number of marathon Technical Tee, and Men’s Race Chaser fabric because we wanted to produce expos for the last six years, and Shorts, as well as Headsweats visors. a collection that was our most high- has interviewed ultramarathoners, Product testers have reported that performing apparel for our Race trail runners and marathoners from the new collection is the “best one Collection,“ says DeBoom. “The brand around the world to learn about yet,” according to Nicole DeBoom, has a history of using the most innovative their habits and gear preferences. CEO of SkirtSports. and technical fabrics.”

Marathoners tend to abuse to their Each SkirtChaser Race kicks off with an The new collection will be available feet while running long distances, but all-women’s start, followed by a men’s to race participants and through the Injinji TetraSock™ toe sock with “skirt chaser” start three minutes later. skirtsports5k.com. COOLMAX® Extreme Performance fabric eliminates a very high percentage, if not all, of the blistering POWERSOX® PROMO and skin irritation that can occur, BREEZING THROUGH SUMMER ® according to Founder Joaquin at Dick’s Sporting Goods WORKOUTS WITH CW-X Romay. The patented Injinji toe PowerSox® teamed up with Dick’s ® sock with its seamless individual toe The CW-X Ventilator Sporting Goods for a national in-store ™ sleeves provides better posture, Tight is the first warm- promotion during May whereby customers gripping and balance — a naturally weather conditioning received a $10 rebate when anatomically correct way in which tight designed to keep they purchased $30 worth the foot was designed to work. the wearer energized or three units of PowerSox®. — and cool. This full- The special promotion took length tight reduces place in 355 locations. heat fatigue, offers ® support, and improves COOLMAX Fabric for Wool According to Ander Horne, circulation through PREMIERS NEW HANG TAG Vice President of Marketing combining COOLMAX® of Gold Toe Moretz, which fabric with LYCRA® produces PowerSox®, surveys fiber, conditioning Web™ technology ® conducted at marathon COOLMAX and scientifically placed mesh fabric is now expos in partnership with available for wool- ventilator panels. blended garments Runner’s World indicated ™ — lightweight that runners prefer “Our new Ventilator Tight gives warmth and COOLMAX® fabric to other wicking consumers the choice to utilize full- wicking all length support, year round,” says in one soft fabrics. “By listening to what athletes performance preferred, PowerSox® created a quality Al St. Jean, CW-X Sales Director. fabric! COOLMAX® fabric product,” says Horne. For more information, visit cw-x.com.

Contact Information: COOLMAX® fabric, CORDURA fabric® and LYCRA® ﬁber are trademarks of INVISTA. MEDIA: Michele Silver, The Bromley Group, 212.696.1100 x 20; [email protected]

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