Program

Western Business Forum 2013

Delta Lodge at Kananaskis Kananaskis, AB

March 18 – 20, 2013 ICSC Western Canada Business Forum 2013 Program Directory

Monday, March 18 Concurrent Sessions 9:30 – 10:45 am Registration 4:00 – 7:00 pm A. Operations Lobby, Main Lodge Sinclair/Palliser Room

NEW! Opening Reception What Can We Learn From the World’s Worst TOP 10 Projects? 5:30 – 7:00 pm Bighorn Lounge The global environment in which organizations are executing projects today has grown increasingly uncertain, challenging and demanding. More rigorous, INCLUDED FOR ALL CONFERENCE ATTENDEES! innovative and effective project delivery is required to be successful. This

presentation will review epic project disasters, examine common project Tuesday, March 20 management shortcomings, and discuss the root causes for project failure. The focus will shift to look at well-executed projects and best practices in project/risk management from both industry and academia. Finally, we will examine Registration practical ideas and ways to enhance project delivery within your organization. 7:00 am – 9:00 pm Some of the specific sub-topics will include: creating a risk culture within the Conference Centre Foyer organization, the psychology of risk and how it impacts our attitudes toward risk, and better project decision-making through a risk management basis. Buffet Breakfast 7:30 - 8:30 am SPEAKER Conference Centre Foyer MARK KRAHN, PH.D., PMP Revay & Associates , AB Welcome/Opening Remarks 8:00 – 8:15 am B. Marketing Gold/Silver Room Dawson/Stewart Room

DARREN MILNE Trends with Benefits ICSC 2013 Western Canada Business Forum

Program Planning Committee What are the trends of today that will have the greatest impact tomorrow? And Primaris REIT what do they mean for your business? In this highly-customized speech, Max Valiquette presents ten emerging trends—from technology to consumer Keynote Speaker behaviour to communication and everything in between—and what they mean 8:15 – 9:30 am for retailers, marketers, brands, and everyone else involved in the shopping Olympic Ballroom centre industry. Thought-proviking and inspiring, with plenty of time for questions and answers. Canadian Economic Update The global economy continues to falter under the strains of financial uncertainty SPEAKER in Europe, stalling job markets in the U.S., and even a slowdown in China. A lot MAX VALIQUETTE hangs in the balance for Canada’s economy, which is not isolated from the Innovation & Trends Expert events taking place around the world. The level of uncertainty has rarely been greater. What is likely to happen in 2013? How will market sentiment about Refreshment Break Europe affect optimism in ? And what does it mean for 10:45 – 11:00 am commodity prices – especially crude oil? Conference Centre Foyer

SPEAKER TODD HIRSCH Senior Economist ATB Financial Calgary, AB

General Session Concurrent Sessions 11:00 am – 12:15 pm 2:00 – 3:15 pm Olympic Ballroom C. Operations/Security (Crisis & Asset Management) Succession Success – is it possible? Hear from a panel of Sinclair/Palliser Room straight forward Senior Executives in the industry addressing succession planning – trials, challenges & Crisis & Asset Management in Volatile Times successes. What happens when you have a shooting in your mall, a roof cave-in, a flood, One of the shopping centre industry’s biggest risks over the next 5 to 10 years and other crisis and disasters? Preventable? How do you deal with the after will be operations managers retiring or opting for flexible work weeks and effects for your business, customers & clients? potentially having no one trained or interested to succeed them. How effective are our companies’ recruiting strategies, training programs, employee retention SPEAKERS initiatives, pay/incentive programs? Who are we (as an industry) competing with ROY MANIAS for employees, and which positions are the most challenging to fill and why... Director, Security and Life Safety maintenance, accounting, middle management, marketing? What makes our The Cadillac Fairview Corporation Limited industry attractive to potential employees and what are the reasons to stay as , ON an existing employee? Roy was the Senior Security & Life Safety Manager at Toronto MODERATOR during the June 2, 2012 shooting. SHANNON BOWEN-SMED President & CEO MARCEL ADAMKEWICZ Bowen Workforce Solutions Inc. Senior Consultant Emergency Response Management Consulting Ltd. PANELISTS Edmonton, AB ROMAN DROHOMIRECKI

EVP, Operations, Central & Western North America Ivanhoé Cambridge D. Marketing Dawson/Stewart Room ED LINCZ Vice President, Retail Operations The Evolution of Research – The Biggest Bang for Morguard Your Buck

PATRICK SULLIVAN Ever questioned the value of your market research? Are you using the correct Senior Vice President, Portfolio Management research methods? Is it effective or ineffective? Does it provide a return on Primaris REIT investment? What’s the best way to implement the results into your marketing plans? Are there new research methods that are more suited for the shopping RON WRATSCHKO centre industry? Our panel session, comprised of industry-leading companies, Executive Vice President, Operations will discuss this (and more!). The Cadillac Fairview Corporation Limited MODERATOR

MARCO BIASIOTTO Buffet Lunch Director, ResearchPrimaris Management Inc. 12:30 – 1:15 pm Toronto, ON Olympic Ballroom (No Lunch Service After 1:15 pm) PANELISTS ELLIE HUTTON Outlook for Retail Real Estate Vice President, Community Panel Research 1:15 – 1:45 pm Vision Critical Olympic Ballroom MARK LEBOVITS JOHN MORRISON, CDP Sales Consultant ICSC Trustee and Canadian Division Vice President Environics Analytics President & CEO Toronto, ON Primaris REIT JOYCE REES President Advitek Toronto, ON

Networking Break 3:15 – 3:30 pm Conference Centre Foyer

General Session How do you maximize social media when you’re under fire? All of these issues, 3:30 – 4:45 pm and more, will be covered, concluding with an audience volunteer being grilled Olympic Ballroom on a lifelike scenario.

Influence with Ease SPEAKER SAM BORNSTEIN One way or another, you influence others. When you discuss and idea with a Partner co-worker, resolve an issue with a spouse, or interact with a client you are NATIONAL Public Relations exercising influence. The problem is that people are becoming so wary of other Toronto, ON people's motives that it's becoming increasingly difficult to create trust. Jeff Mowatt will help you discover subtle powerful tips on how to earn and hold Break people's trust. That means reduced conflict, strengthened client loyalty and 9:30 – 9:45 am greater enjoyment when you deal with humans! Discover 30 second tips to Conference Centre Foyer help you achieve trust, respect of clients, colleagues & bosses and increase your business opportunities and long term win-win relationships. Closing Speaker SPEAKERS 9:45 – 11:15 am JEFF MOWATT, BComm, CSP Olympic Ballroom Customer Service Strategist, Author & Speaker Calgary, AB Ethical Oil versus OPEC oil: the battle for America's gas pumps ICSC-Hosted Reception and Dinner Event 7:00 – 10:00 pm Every day, the United States imports nine million barrels of oil, at close to $100 Olympic Ballroom a barrel. Until recently, their number one source was Saudi Arabia, the Middle Eastern dictatorship. But from since 2004, Canada has been the top source for U.S. oil imports, led by our booming oilsands. But now that trade relationship is Humour & Hockey in jeopardy, with President Barack Obama delaying a decision on the Keystone XL pipeline -- a pipeline that would import close to a million barrels a day, A self-effacing brother to Bobby and proud uncle, Dennis is a 14-year veteran of enough to totally replace an OPEC source like Saudi Arabia or Venezuela. the National Hockey League, spending 13 seasons with the Chicago Black Why? And why are U.S. foundations lobbying so hard to block another Hawks and one season with the Detroit Red Wings. He played in over 1,000 Canadian pipeline to the B.C. coast, that would export oil to Asia? Ezra Levant, games during his NHL career and was known for his powerful shot on net, the author of the award-winning book, "Ethical Oil", will tell us what's at stake which many qualified observers, including rival goaltenders, say equalled or for Canada as we head into 2013, which is shaping up to be the year of the surpassed that of his brother, Bobby. Over his career, Dennis amassed 303 pipeline. It's not just the biggest business story of 2013, but it's also a story of goals and 351 assists in the regular season, and scored 33 goals and the same Canada's national sovereignty and foreign policy. number of assists in 95 playoff games. Six selections to the All-Star Game are further testament to his hockey skills. SPEAKER EZRA LEVANT GUEST SPEAKER Award-Winning Author & Provocateur DENNIS HULL Toronto, ON Former NHL Hockey Player & Professional Speaker Closing Comments

11:15 – 11:30 am Wednesday, March 20 PAIGE O’NEILL Registration ICSC 2013 Western Canada Business Forum Co-Chair 7:30 – 11:30 am The Cadillac Fairview Corporation Limited Conference Centre Foyer BELINDA DAVIDSON ICSC 2013 Western Canada Business Forum Co-Chair Buffet Breakfast Ivanhoé Cambridge 7:30 – 8:15 am Conference Centre Foyer Box Lunch 11:30 am – 12:00 noon Keynote Speaker Conference Centre Foyer 8:15 – 9:30 am Olympic Ballroom Meeting Adjourns

12:00 noon Crisis Communications

Sam Bornstein, NATIONAL Public Relations Partner, will take delegates through the good, the bad and the ugly of issues and crisis communications. Using real-life examples, in an audio-visual interactive format, Sam will provide the strategy and tactics behind effective preservation of your properties’ reputation. Stay silent and let police and fire departments lead communications? What do you say to shoppers, employees and tenants? How do you bond with news media who want access in and around your property?

Program Planning Committee

CO-CHAIRS COMMITTEE

PAIGE O’NEILL DAN HACHEY ICSC 2013 Western Canada Business Forum Co-Chair Morguard The Cadillac Fairview Corporation Limited DARREN MILNE BELINDA DAVIDSON Primaris REIT ICSC 2013 Western Canada Business Forum Co-Chair Ivanhoé Cambridge EVE RENAUD The Cadillac Fairview Corporation Limited

ANDREA TUSHINGHAM, SCMD Morguard

Sponsors WITH GREAT DISTINCTION

Sponsors WITH DISTINCTION

Sponsors WITH HONOURS

Speaker Biographies

MARCELLUS ADAMKEWICZ, is a Senior Consultant with Emergency commentary for CBC, CTV, The Globe and Mail and other local and Response Management Consulting Ltd. (ERMC). Mr. Adamkewicz’s national news outlets. In 2011, he was recognized as one of ’s 50 primary responsibilities include development/enhancement of the Most Influential People by Alberta Venture magazine. In February, Todd Prevention, Mitigation, Preparedness, Response and Recovery released his first book titled, The Boiling Frog Dilemma: Saving Canada components of an effective Emergency Management Program for clients in from Economic Decline. the industrial, not-for-profit, health care and educational sectors. Mr Adamkewicz is an approved Canadian based Incident Command System DENNIS HULL, Humour & Hockey. A self-effacing brother to Bobby and instructor. He is a graduate of the Emergency Management Certificate proud uncle, Dennis is a fourteen-year veteran of the National Hockey Program of the Justice Institute of and currently resides in League, spending 13 seasons with the Chicago Black Hawks and one with Fort Saskatchewan, Alberta. the Detroit Red Wings. He played in over 1,000 games during his NHL career and was known for his powerful shot on net, which many qualified MARCO BIASIOTTO has over 19 years experience in retail research both observers, including rival goaltenders, say equalled or surpassed that of his in the shopping centre industry and the academic environment. Mr. brother Bobby. Over his career, Dennis amassed 303 goals and 351 Biasiotto previously worked as the Director , Asset Research for Oxford assists in the regular season and scored 33 goals and the same number of Properties Group for 7 years and as a Senior Research Analyst for the assists in 95 playoff games. Six selections to the All-Star Game are further Centre for the Study of Commercial Activity at Ryerson University for 9 testament to his hockey skills. Dennis brings to the speaker's podium a years. Marco is responsible for market and consumer research for all wealth of anecdotes and stories from his many experiences. His Primaris REIT managed assets . He works closely with shopping centre understated after-dinner speaking style is fast becoming a trademark, and management, marketing, leasing, development and acquisitions to he has quickly become one of the most sought-after head table guests in providing strategic information and recommendations to ensure maximum the business. shareholder returns. Marco is an active member of the ICSC North American Research Task Force and Co-Founder of the Canadian ELLIE HUTTON is a thought leader for Vision Critical. She has been Research Group. He earned a Bachelor of Applied Geography degree and instrumental in developing Vision Critical’s full serve Community Panel and Masters of Spatial Analysis degree from Ryerson University. Qualitative practice, including developing best practices, business development, and planning. Ellie has over sixteen years of experience SAM BORNSTEIN Sam Bornstein leads the crisis communications practice partnering with clients across many verticals (including: retail, CPG, for NATIONAL Public Relations, Canada’s largest public relations firm. fashion/beauty, financial) to build brands, develop products, retain Sam has extensive experience in the shopping centre and property customers, evaluate communications, develop strategy, and facilitate management and development sector. He has helped clients with a wide change. She has a strong background in qualitative research, including range of issues, including gun and knife assaults, overly aggressive ongoing communities, community panels, ethnography, IDIs, online and security, boycotts, labour disputes, 9/11 evacuations, SARS, and offline groups and quantitative research design using interactive online terminating popular retailers’ leases. With more than 25 years experience in tools. Ellie previously operated her own consulting business and was a communications, Sam was a political journalist, a senior adviser to two Partner with Market Explorers, a based company specializing in cabinet ministers, and routinely counsels executives of many of communications evaluation. And she has taught Marketing, International Canada’s top organizations. Sam has served on the faculty of The Market Planning and Marketing Research at BCIT. Ellie is a Certified Directors College, operated by the DeGroote School of Business at Marketing Research Professional (CMRP) with the Marketing Research McMaster University, lecturing on crisis communications. He is a past and Intelligence Association, holds a BA, History and Geography from Board Director with the Public Affairs Association of Canada, and holds a Wilfrid Laurier University and a Post Graduate in Research Analysis from B.A. (Hon.) degree from York University. Georgian College. Ellie has spoken at numerous conferences including: ESOMAR, The Market Research Event, Shopper Insights, Product ROMAN DROHOMIRECKI, Executive Vice President, Operations, Central Development and Management Association, Marketing Research and & Western North America, has held various positions with Ivanhoe Intelligence Association and others. Cambridge since joining in 1998, including VP Leasing, SVP Western Region, EVP Western North American Portfolio & Portfolio Services and DR. MARK KRAHN co-leads the project risk management consulting most recently, EVP, Operations, Central & Western North America. He practice with Revay & Associates. He has been the consulting risk oversees the Western and Central North American business units, as well manager for a variety of industrial and commercial projects in North and as national responsibilities surrounding operations, asset management, South America, including the Keystone Pipeline, oilsands, gold mines, property services, specialty leasing and national leasing, for the office and airports etc, ranging in size from $100M to $25B. In addition to consulting, retail portfolio. Roman has worked in commercial real estate since 1986 Mark is active in project management corporate training. He has authored and has held senior level positions with such prominent firms as Oxford 17 publications, has 14 conference presentations, and has contributed to Properties. Roman earned a Bachelor of Commerce degree from the two books on project management. Mark spent 6 years on the board of University of Alberta. directors for the PMI Consulting Community of Practice, was a member of the development team for the 4th edition of PMI’s Project Management TODD HIRSCH is Senior Economist with ATB Financial. In May 2007, Body of Knowledge (PMBOK 4th edition), a member of the Petroleum Todd became Senior Economist at ATB Financial. He holds a BA Honours Technology Alliance of Canada (PTAC) steering committee, the Oil Sands in Economics from the University of Alberta and an MA in Economics from Tailings R&D steering committee and the Petroleum Services Association the University of Calgary. For over 20 years he’s worked as an economist of Canada (PSAC) R&D committee. at several different companies including Canadian Pacific Railway, the Canada West Foundation and the Bank of Canada. For almost a decade, MARK LEBOVITS, Sales Consultant to the real estate and retail industries, Todd taught economics at the U of C. Todd regularly provides economic specializes in bringing data to life. He works with Environics Analytics clients to uncover actionable insights that can drive their growth. As a retail on-line publications. Rest assured - you won't be bored in a Jeff Mowatt specialist, he’s helped businesses measure market potential, identify new presentation! With over 17 years as a full time professional speaker, Jeff locations and gain a better understanding of their customers. He also has knows how to engage a group. He has served as the national President of broad experience in the real estate industry, helping shopping centre the Canadian Association of Professional Speakers. The International managers pinpoint opportunities that increase their sales per square foot. Federation for Professional Speakers awarded Jeff with the highest earned An expert in data analytics, Mark holds a master’s degree in spatial speaking designation in the industry; the Certified Speaking Professional analysis from Ryerson University and an honours bachelor’s degree in (CSP). Of the over 5,000 professional speakers in the worldwide federation, economics and human geography from the University of Toronto. In his less than 7% achieve this highest degree of distinction. With a Jeff Mowatt free time, Mark is an avid golfer, sports enthusiast and a stock market presentation, your team members will learn and laugh. In other words, Jeff maven. transforms a gathering into team-building, motivating experience.

ERZA LEVANT is Canada’s best-known Conservative pundit, and as such PATRICK SULLIVAN was appointed Senior Vice President, Portfolio provokes discussion and debate wherever he appears. Whether it’s taking Management in 2011 and has overall responsibility for operations and a hard look at human rights, political correctness, the ethics of oil, or the leasing of Primaris’ $4.6 billion portfolio of properties. Patrick has 20 years political events of the day, he has something insightful to say about of retail and office real estate experience initially starting as a commercial everything, and he encourages everyone to think critically—and real estate broker in Vancouver before beginning a career in the shopping skeptically—about what’s going on around us. He is the host of Sun TV’s centre industry with Vancouver based Laing Properties in 1996. always-controversial daily news program, The Source, and the bestselling Subsequently, Patrick relocated to Calgary and worked as Director of author of Ethical Oil, The Case for Canada’s Oil Sands. Levant is a former Leasing for O&Y Enterprise and then Bentall Real Estate before moving to parliamentary assistant to Preston Manning, and a former member of the Regina to work with Harvard Developments. Patrick joined Oxford editorial board of the National Post, where his areas of expertise included Properties in mid-2003, shortly after the Primaris IPO, as Director of national politics, the Supreme Court, and the Middle East. In 2004, Levant Leasing, Western Canada with a specific focus on Primaris assets. In May founded The Western Standard magazine, which later became the only 2009, Patrick was promoted to Vice President, Portfolio Management West. Canadian media outlet to publish the Danish cartoons of Mohammed. This During his tenure in the shopping centre industry, Patrick has been directly act on the part of the magazine led to two charges of “hate speech” that involved in the leasing and management of 43 enclosed shopping centres went before the Alberta government’s human rights commission. Levant situated in 6 provinces. Patrick and his wife Kim live in Calgary and have later wrote Shakedown, a book that exposed the illiberal nature of four children. Patrick holds a Bachelor of Commerce degree from the Canadian Human Rights commissions; his battles against unfounded University of British Columbia and is a member of the International Council attacks on freedom of speech led to significant changes in how those of Shopping Centres (ICSC). commissions operate in Canada. MAX VALIQUETTE helps companies, organizations, and brands find ROY MANIAS has 22 years of Security and Life Safety Experience at high solutions to their problems by better understanding their employees, profile mixed-use urban properties. His career with The Cadillac Fairview customers, and communities. He was named one of Canada’s “Most Corporation Limited has progressed to his current role as Director, Security Influential Marketers” by Marketing magazine, and has worked with some of and Life Safety. Over the last six years, Roy held overall operational the biggest brands around the world. Valiquette is the founder of responsibility of the Security and Life Safety Program for the Toronto Eaton Youthography, one of North America’s foremost youth-research and - Centre. Roy has completed emergency management training at the marketing firms. He is an industry-awarded researcher and strategic Canadian Emergency Management College in and with Emergency planner who specializes in understanding the changing patterns of Management Ontario. Roy holds a Bachelor of Arts Degree with Honours consumer behaviour. Valiquette’s varied expertise makes him one of the from York University. most sought-after public speakers on youth culture, media, and marketing. He has also made a name for himself as a television host, pundit, and JOHN R. MORRISON is President and Chief Executive Officer of Primaris media personality: he was the host of TVOntario’s weekly, youth-oriented Retail REIT, Canada’s only public company that focuses on the regional current affairs show, VoxTalk, he is regularly heard on CBC Radio’s Day enclosed shopping centre asset class. Mr. Morrison was instrumental in Six, and he can be read in the pages of Canadian Business magazine. His the launch and growth of Primaris since the IPO in 2003. Prior to this role insights and opinions have also been featured in The Wall Street Journal with Primaris, Mr. Morrison was President, Real Estate Management where and The Globe and Mail. He sits on the Board of Directors of the Canadian he was responsible for the growth and performance of the company’s Media Fund. investment in retail, office, industrial and multifamily properties. Mr. Morrison has been in the commercial real estate business for over 30 years RON WRATSCHKO, is Executive Vice President, Operations. Ron is an and is actively involved in the Canadian real estate community. He is past accomplished industry executive with 30 years of senior management Vice-Chairman and founding member of the Urban Land Institute Toronto experience. He joined Cadillac Fairview in 1997 after holding senior District Council. Mr. Morrison is an active and passionate member of ICSC positions with two other real estate organizations. Ron is currently serving as Trustee since 2008, and currently Divisional Vice President for responsible for providing operational leadership and innovation to manage Canada. He serves on various committees such as the Executive Cadillac Fairview’s 50 million square-foot retail and office portfolio. Ron is a Committee, the International Advisory Committee, the Government graduate of the British Columbia Institute of Technology in Marketing, with Relations Committee, the CDP Admissions and Governing Committee, the a minor in real estate. He is also a graduate of the Urban Land Economics Professional Development Committee, the Sustainability Committee, the program at the University of British Columbia. Ron is a member of the VIVA Awards Jury and the ICSC Foundation Board of Directors in addition Canadian Committee of the International Council of Shopping Centres. to a number of special and task force committees.

JEFF MOWATT, BComm, CSP - When it comes to customer service expertise, Jeff didn't just read the book - he wrote it! He's the author of the best-selling business books, Becoming a Service Icon in 90 Minutes a Month and Influence with Ease. He heads his own training company and has written and produced 4 audio training albums. His Influence with Ease® column has been syndicated and featured in over 200 business and