www.cablespots.net Published Daily For Subscription call 1-888-884-2630 Fax: 866-870-6989 [email protected] $300 Per Year Copyright 2016. Wednesday, December 28, 2016 TELEVISION CALENDAR YEAR WINNERS & LOSERS SUPER BOWL REMAINS THE BIGGEST DRAW ADVERTISER NEWS Broadcast seasons are usually reported in a The National Retail Federation expects about 10% September-to-September basis, but Adweek is taking a of holiday purchases will be returned, but data from different approach and offering some numbers for the AlixPartners finds that shoppers return items bought calendar year of 2016. Using Nielsen’s “most current” online at a much higher rate (about 30%) than items numbers (live-plus-same-day for the last two weeks; bought in bricks-and-mortar stores. Most of the online live-plus-7 for the rest of the year), NBC wins among the purchases are being returned at physical stores, giving broadcast networks with a 2.2 adults 18-49 rating for the retailers the opportunity to benefit from the foot traffic year, beating a 1.8 for CBS, ABC’s 1.7, Fox’s 1.6 and and make new sales. For example, The Wall Street CW’s 0.6. Among cable networks, with 18- Journal reports J.C. Penney has found 49s reported by viewers rather than demo that over 90% of returns from its online rating, ESPN averaged 772,000 for the last sales are made at physical stores……An twelve months, with TBS second (729K of “activist” investment firm, Alden Global the demo). USA did 693,000; TNT 629K; , had started buying a big stake AMC 606K; Discovery 572K; FX, 565K; Capital Adult Swim 533K; HGTV 478K; and Bravo in Fred’s a few weeks before its stunning 469K. deal to buy at least 865 Rite Aid stores Here’s no surprise: the Super Bowl was was announced. Alden now owns 24.8% of the year’s biggest draw for 18-49s (48.1 Fred’s and plans “to engage in discussions million with a total of 112.6 million viewers). with management and board of directors” Often an NFL conference championship regarding the acquisitions and other matters comes in second, but this year it was including strategic plans……Private equity game seven of the World Series with 16.2 firm Warburg Pincus is acquiring Gabriel million of the demo. Game seven of the NBA finals Brothers from Alvarez & Marsal Capital. Gabe’s was third with 14.4 million, followed by the Oscars, operates 106 stores including the Rugged Wearhouse The Walking Dead’s season 7 premiere, the NBA banner in eleven states. Warburg Pincus currently Trophy Presentation, a Packers/Cardinals playoff has no other U.S.-based retailers, but owned Neiman game on NBC, the 8/9 telecast of the Olympics, a Marcus from 2005-2013……While most furniture Steelers/Bengals game on CBS, and the Walking Deal retailers had generally good years, Furniture Today midseason premiere of season 6. reports the rug department may have outpaced the rest The Walking Dead was actually the leading 18-49 of the store. The publication estimates the rug category series of the year, averaging 11.3 million of the demo grew by 4.2% this year to $5 billion, while the overall with NBC’s Sunday Night Football second. The rest of home furnishings category was up 2.4%. Projections the demo top ten were Empire, The Big Bang Theory for 2017 for the category are bullish, especially at the (which averaged 19.9 million total viewers to be the higher end of the market……Automotive News reports overall most-watched show), Game of Thrones, CBS’ there are still a couple of brand battles to be decided , , , Thursday Night Football The X-Files This Is Us by the end-of-the-year automotive sales going on this Fox’s The O.T., and Modern Family. week. Ford has wrapped up the brand sales crown NEWSPAPERS BEAR BRUNT OF HOLIDAY AD LOSS with 2.26 million sales so far, but there’s a battle for While retailers’ ad spending on traditional and digital second between Toyota (1.90 million) and Chevrolet display ads dropped 13% between Nov. 11 and Dec. 11, (1.88 million). Jeep has won among truck-only brands Kantar Media says newspapers suffered the heaviest (843,000) while Ram (492,000) and GMC (483,000) losses, with holiday ads for retailers tumbling 30% this battle for second. And Mercedes with 308,000 looks season, compared with the same period a year ago. like it will take the luxury crown back from BMW. Lexus The figure is the next entry in a bit of a pattern: has sold 290,000 with BMW down to 280,000 this year. Newspaper’s decline hit 15% in 2015. Excluding Camry will again be the top car of the year (355K) ahead newspaper, other media categories performed slightly of sibling Corolla (347K) and Honda’s Civic (335K) better, with retail ad spending down 3% to $945 million, and Accord (311K)……With more late-in-the year eMarketer reports. deals between franchisees of Taco Bell and Burger According to Kantar, in NovemberPAGE 1 and December, King being made last week, Nation’s Restaurant News newspapers’ share of retailers’ holiday ad spend was says the activity shows investors are still interested in 14% in 2015, down from 17% in 2014, while digital’s acquiring franchised units of “legacy brands.” It notes www.CableSpots.tv CABLENET CHATTER AVAILS The Syfy channel will ring in 2017 with its Twilight Zone Comcast Spotlight in Richmond, VA is seeking a Local marathon as it has for the past 21 years. However, this Account Executive. The AE is responsible for developing, year will offer a new twist. The network will allow viewers to servicing and maintaining a base of local clients and/or program part of the marathon. During prime time of January agencies who purchases advertising space or other media 1st, viewers will have a 15-minute block to tweet the hashtag services to achieve established annual sales goals within of their choice of two shows each half-hour. The marathon assigned sales team. Offers zone buying to allow small will begin on Saturday, December 31st at 6 AM (ET) and air advertisers the opportunity to reach only the customers in through Monday, January 2nd at 4 AM (ET)……Discovery their retail trading areas. Works with moderate guidance Channel and Velocity will air 37 hours of coverage from the in own area of knowledge. CLICK HERE to apply now. Barret-Jackson Scottsdale auto auction for the third straight Comcast is an EOE/Veterans/Disabled/LGBT employer. year. Robert Scanlon, executive vice Tribune Media, the nation’s largest president and general manager of independent broadcast station group, Velocity and Automotive content, said seeks a Sales Research Marketing the 2015 broadcast on Velocity drew The biggest dog in the world Manager for its Philadelphia (WPHL- “eight million” viewers, a 29% boost over lives in the U.K. and on its hind TV) and Washington D.C (WDCW-TV) the previous year. Barrett-Jackson legs stands at 7 feet, 6 inches stations. This position is responsible Live will begin the coverage from the tall. When asked if he likes be- for creating and designing research site on Tuesday, January 17th at 6 PM ing taken for a walk, his owner pieces supporting the station’s sales (ET) and will continue until Sunday, said, ‘I love it.’ and marketing efforts, and much more. January 22nd at 7 PM (ET). Dave Kindig Minimum of 4 years in marketing, re- of Bitchin’ Rides will join the broadcast Conan O'Brien search, and communications or design crew to share his classic automotive role. Media research experience and knowledge……Kevin Delaney of Little knowledge of Nielsen, Kantar, Com- Rock’s Museum of Discovery is Score, MediaCenter, and Wide Orbit getting his own show on the Science Channel. Delaney will preferred. Demonstrated proofreading and copy editing ex- present colorful and chaotic science experiments for adults perience required. CLICK HERE for more details or to and children alike on the new show called Street Science. apply now. EOE Delaney was made famous with his appearances on The Tonight Show with Jimmy Fallon. Street Science debuts on THIS AND THAT SCI Wednesday January 11th at 10 PM (ET)……USA will We reported yesterday that restaurant chain air all 10 episodes of the hit NBC show This Is Us in a Sweetgreen is going cash-free starting in a couple of marathon event on January 7th. The marathon will start with weeks, but Federal Reserve data finds that cash is still USA, Bravo and E! broadcasting the first episode, with the the primary method of payment in the country. About remaining episodes airing on USA only. The programming one-third of consumer transactions are now being made event is seen by many as a move by NBCUniversal and NBC to try and get new people to sample the show. The in cash, down from about 40% in just four years. Credit marathon begins on Saturday, January 7th at 1 PM (ET)...... cards were used for 21% of transactions, debit cards Poker Central launched just 14 months ago, and the linear for 27% and electronic payments for 11%...... Speaking cable channel is already folding. The channel started by of credit cards, the average household with credit card Las Vegas entrepreneur and high-stakes poker champ debt now owes $16,061, up from $14,546 ten years Cary Katz, was carried on a few smaller cable systems and ago and $15,762 a year ago. Total household debt Sony PlayStation VUE……Buddy Valastro of Cake Boss (including mortgages, auto loans and student loans) now will be the host of a new competitive series on The Food equals $12.4 trillion, up from $11.7 trillion six years ago. Network called Bakers vs. Fakers. Valastro will oversee Average mortgage debt is now $172,806 (was $159,020 a competition between four mystery bakers to see whose in 2010) and average auto loan debt is now $28,535, up deserts can satisfy a panel of judges. The winner takes home from $20,032 six years ago. $10,000 if they are a pro, but if an amateur wins, the payday is $15,000. The format is like the network’s Cooks vs. HEARST IN CARRIAGE DISPUTE WITH DIRECTV , also produced by Valastro’s …… Cons Cakehouse Media The Hearst Television group has yet to reach a Centric, the BET-owned cable channel aimed at African- American women, will be looking to find entrepreneurs with carriage agreement with DirecTV and there’s a possibility big ideas for its new business competition show, Queen that 33 stations owned by Hearst will not be available to Boss. The eight-episode series will feature three African- DirecTV customers on January 1st. That would include American women in each show pitching her business idea the ABC affiliates in Boston and Milwaukee, the NBC to a panel of judges. An overall winner will be selected on affiliates inOrlando and Cincinnati, and the CW affiliate the eighth episode and will take home $25,000 in start-up in Kansas City. In all, Hearst owns stations in 28 markets cash. Queen Boss will be hosted by Tracey Edmunds and reaching 21 million U.S. households. will premiere on Centric Saturday, January 14th at 10 PM Notices were posted on the Hearst station’s web (ET). sites advising “While we believe that we and DIRECTV can conclude our negotiation before January 1, so as not to deprive any of our respective viewers and customers PAGE 2 of our programming, we want to advise our viewers and customers that the possibility of non-renewal of our www.CableSpots.net Wednesday, December 28, 2016 current agreement exist.”