TOP REASONS TO ADVERTISE ON FASHIONTV: Direct contact with an upscale and influential target group Presence on a multi‐media platform with exclusive, innovative and trendy content Powerful exposure in an uncluttered and unique advertising environment Increased advertising awareness due too the interested and loyal audience The only TV equivalent to hundreds of fashion and lifestyle print magazines

Since its inception in 1997, fashiontv has been setting the highest standards for excellence in fashion and lifestyle broadcasting. The only TV equivalent to fashion print media appealing to everyone interested in fashion, style, beauty and trends, fashiontv unddderstandsand caters to its audience by providing oriiigina l,unbiase d and ifinformat ive programming not available on other networks. A strong image and exceptional awareness of fashiontv’s brand projects a unique, cosmopolitan and a modern style allowing for influential partnerships with many global brands.

THE CHANNEL ‐ PURE FASHION.

The only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style, fashiontv entertains and inspires its audience by providing an insider’s view of the fashion industry in a highly desired clip‐based content. With over 100 hours of new programming each month showcasing the latest trends, major fashion shows, designer events and professional highlights of fashion industry professionals, FTV offers the most comprehensive and fastest review of fashion anywhere.

Friday, February 25, 2011 Copyright by FASHIONTV © / Strictly Confidential 1 DISTRIBUTION ‐ WORLDWIDE REACH.

350 million hhldhouseholds in 193 countries on 5 continents. In its bibrie f12‐year history, fashiontv succeeded to become one of the best distributed channels world‐wide and the most preferred channel in public places. In addition to the 500 millions of households and public places reached by satellite, digital cable and analogue, fashiontv provides access to the newest and hottest fashion programs for millions of viewers via new media technologies such as IPTV, internet, mobile, and video on demand. FTV’s multimedia portfolio and its unique mix in productions and distribution contribute to its unparalleled reach and influence on trends in comparison to any other fashion related medium.

SATELLITE FEEDS BY REGION

NORTH AMERICA EUROPE ASIA 4 MILLIONS 41 MILLIONS 91 MILLIONS MIDEAST 4.4 MILLIONS

INDIA 15 MILLIONS

CENTRAL & SOUTH AUSTRALIA & AMERICA AFRICA NEW ZELAND 17 MILLIONS 2.7 MILLIONS 3 MILLIONS

Total: 349 Million

Source: Contracts with cable providers and satellite stations

Additional REGIONAL FEEDS are available in: South East Europe, Czech Republic and Slovakia, Russian federation Turkey, Pakistan, Japan, Hong Kong, and also in the Arabia region. HIGH DEFINITION feeds are currently being offered in EUROPE, ASIA and AMERICA.

Friday, February 25, 2011 Copyright by FASHIONTV © / Strictly Confidential 2 AUDIENCE ‐ ATTRACTING INTERNATIONAL ELITE.

The community of FTV viewers is considereed the most luxurious and fashion‐oriented target group among all media consumers. With a majority of the audience in the age group of 21‐44 and a monthly income above €4.000 (and 10% of the audience with a yearly income above € 80.000), FTV attracts premium, big‐spender consumers that are very sensitive to advertising and always searching for the newest trends and products representative of their social image. Would the average CNN/MTV viewer ever spend €1.500 on a watch? Or splurge his income on a second car? Or spend more than 10 nights in an expensive luxury hotel abroad? The FTV audience would dare to do it! Our relatively young viewers have a high disposable income and are searching for hints and trends which FTV provides.

FTV viewers are defined as: Upscale ‐ Well‐Off ‐ Trendy ‐ Ad Aware Early Adopters ‐ Opinion leaderss ‐ Technophiles ‐ Globetrotters

Demographic Profile: Target audience includes adults in the age of 21‐44 (61%); 45‐54 (23%); 55+ (16%) 65% male and 35% female 62% are educated with a degree or equivalent Viewers over‐index on key lifestyle characteristics such as fashion, traveling, entertainment, luxury auto and premium spirits

FTV Audience Comparison with Other Channels: More affluent, older and of higher education levels than music channel viewers Younger than news channel viewers but fall into a similarly high income bracket Younger than viewers of sports channels but have a higher disposable income The only international channel with an aaffinity on women

Estimated Reach Distribution in Million Monthly Reach Households # of People Globally 500 57.000.000 Europe 1220 23.000 .000

plus 7 MILLION public places (30% hotels, 60% clubs, 3% gyms, 3% salons, 1% airports and others)

Source: 2010 EMS Data

Friday, February 25, 2011 Copyright by FASHIONTV © / Strictly Confidential 3 ADVERTISING & OTHER PROMOTIONAL OPPORTUNITIES

Advertising and promotion on FTV succeedss to deliver positive results for many global brands. With 360⁰ multi‐media integration, FTV offers unique publicity opportunities and cross‐platform solutions. All advertising placements are strategically tailored to the individual needs and objectives of each promotional activity with a guarantee of reaching the specified target audience.

ON AIR

Spot Advertising is the most efficient way to hit large amounts of viewers. Whether there is a need for regional, pan‐regional or a global reach, fashiontv provides advertisers the opportunity to precisely target the messages in a highly credible and beautifully presented environment.

Sponsorship ‐ FTV programmes such as I See It First, Global Fashion, Front Door, Backstage, etc., are powerful trademarks on their own, so the process of association between a brand and FTV broadcast has many positive effects in terms of enhanced visibility and implicit association of the message. Whether used in separation or as a part of a fully‐integrated advertising campaign,30" SPO sTponsorships GROSS RATES have proved to be consistently effective for FTV client partners (e.g.GLOBAL Nokia, Bentley, Swarovski,REGIONAL Chopard) due to its unique combination of niche targeting, relevant€ 500 editorial context,€ relative 300 subtlety, and a creative variation of the message. FTV offers a variety of sponsorship opportunities, ranging from sponsoring a single programme, or themed series, to live broadcasts, fashion parties and high‐profile events.

Editorial (also known as Client Funded Productions), allows clients to creatively include a communication objective into a compellingTVprogramme.FTV’sunbiasedstatus, dominant thematic content and unmistakablle identity create a perfect environment for brands seeking to develop a deeper dialogue with the audience. FTV’s commitment and expertise in producing a unique and attractive content based on finding a related theme has succeeded to develop mutually beneficial creative partnerships with a number of prominent brands.

Friday, February 25, 2011 Copyright by FASHIONTV © / Strictly Confidential 4 ONLINE ‐ FTV.com is an integral part of the fashiontv family. On a monthly basis, the site attracts over 500,000 unique visitors seeking the latest trends and news in fashion. By presenting an exclusive themed content, which is undoubtedly the most complete source of global fashion on internet, FTV.com is a gateway to the interested and passionate audience providing advertisers the opportunity for a deeper consumer engagement.

QUICK FACTS: 750,000 monthly unique visitors (FTV.com Web Reporting Data) 48,000 clips in video library 60+ new video clips added weekly

30" SPOT GROSS RATES AVAILABLE FORMATS: GLOBAL REGIONAL Full Banner (468x60px) € 500 € 300 Custom banner (300x60px) Wide Skyscraper (160x600px) Skyscraper (120x600px) Medium Rectangle (300x250px)

Online pricing available upon request.

Friday, February 25, 2011 Copyright by FASHIONTV © / Strictly Confidential 5 FTV CLIENTS

COMPANY/PRODUCT OBJECCTIVE SOLUTION INTEGRATED SPOSORSHIP OF FTV Part of the promotional mix with an MODEL AWARDS with on air and SWAROVSKI objective to increasemarketsharein online presence for 6 months. specified markets. Sponsorship credits combined with classical advertising spots. BRANDED PROGRAMME and SPONSORSHIP of Cannes Festival Part of a multi‐media campaign to included sponsor credits and CHOPARD Increase brand awareness among the festival promos. Product placement target audience. with special footage of celebrities with Chopard jewels. PitiPosition propertitieesaschicand FTV event at theseltdlected htlhotel fashionable. Endorse the hotel with Italian designers, models, BAGLIONI HOTELS experience and announce a new art celebrities. Extensive media exhibition. coverage. Broadcasted 30+ times. Attract potential visitors from around ON AIR SPOT ADVERTISING with the world to Greece and present a ON LINE BANNER linked to the MINISTRY OF TOURISM/Greece fhfresh, hipand liluxurious piticture of theoffic ia l titourism campaign of Greece country. “Visit Greece”. ON AIR PROGRAM SPONSORSHIP Introducing Nokia’s Oh l’amour of Paris Fashion Week: collection as a fashionable and NOKIA/ Oh L’amour Collection “Paris Fashion Week on FashionTV distinguished gadget for the is brought to you by NOKIA L’amour sophisticated consumer. collect ion ”. Presenting StolichnayaElitVodkato ON GROUND and ON AIR EVENT STOLICHNAYA/ Elit Vodka the target group as a high class SPONSORSHIP of several FashionTV product. partiesacrossEurope. ON AIR sponsoring of FBAR Enhance brand awareness and oppgenings. Product placement in the BENTLEY increase sales directly to potential FTV programmes and ON GROUND customers. (Bentley cars on display in front of the FBARs). Mark the launch of Gaultier’s new ON AIR SPOT ADVERTISING with JEAN PAUL GAULTIER/Le male men perfume and instantly initiate several daily spots to achieve multi‐ sales worldwide. million impressions.

Friday, February 25, 2011 Copyright by FASHIONTV © / Strictly Confidential 6 ON AIR 30" GROSS RATES GLOBAL € 1000 PAN‐REGIONAL ARABIA € 300 ASIA € 300 EUROPE (+RUSSIA) € 600 OCEANIA (AUSTRALIA) € 300 NORTH AMERICA € 300 SOUTH AMERICA € 300 INDIA € 200 NATIONAL CZECH REP. & SLOVAKIA €50 HONG KONG € 100 JAPAN € 100 PAKISTAN € 100 SOUTH EAST EUROPE € 100 TURKEY € 100

Gross rates effec tive as of January, 2011. SSbjtubject to change.

SPOT LENGHT 5" 10" 15" 20" 25" 30" 35" 40" 60" INDEX 35% 50% 70% 81% 96% 100% 123% 140% 220%

30" COMMERCIAL ON AIR PACKAGE (5 spots DAILY) ‐ GLOBAL Duration Total Spots Impressions Rate Price CPT 4 weeks 150 13.125.000 € 1000 € 75.000 € 5,71 8 weeks 300 26.250.000 € 1000 € 150.000 € 5,71 12 weeks 450 39.375.000 € 1000 € 225.000 € 5,71

Examples of ON AIR Promotion:

"FASHION WEEK" SPONSORSHIP PACKAGE –PAN‐EUROPEAN Duration 2 x 10"Credits Impressions GROSS Rate Discount Price CPT 4 weeks 300 8.700.000 € 150 20% € 36.000 € 4,14 8 weeks 600 17.400.000 € 150 30% € 63.000 € 3,62 12 weeks 900 26.100.000 € 150 40% € 81.000 € 3,10

FASHION WEEK: 5 x daily, per scheduule (2.5 hours of programming/week) Also includes sponsor logo accreditation on FW promo trailers. 10" sponsor credit indexed at 50% of 30" spot rate

"FTV BREAKFAST" (PRIME TIME) SPONSORSHIP & COMMERCIAL SPOT PACKAGE ‐ PAN ‐ EUROPEAN Spons Duration Credits Spons Rate 2 x 30" Spots Spot Rate Impressions Discount Price CPT 4 weeks 120 € 150 60 € 300 5.220.000 20% € 28.800 € 5,52 8 weeks 240 € 150 120 € 300 10.440.000 30% € 50.400 € 4,83 12 weeks 360 € 150 180 € 3300 15.660.000 40% € 64.800 € 4,14

FTV Breakfast: daily 6 ‐ 8:30/4 sponsor credits per episode. 10" sponsor credit indexed at 50% of 30" spot rate

Friday, February 25, 2011 Copyright by FASHIONTV © / Strictly Confidential 7 PROGRAMMING REVIEW

Category Description Program Name We cover them all, with you in the front row! Extensive I see It First, Global Fashion, coverage of the major fashion shows from over 30 Fashion Spring/Summer, Fall/Winter, international destinations including New York, Milan, London, Fashion Week Paris, Los Angeles, Sao Paolo. In‐depth look at the most acknowledged designers ‐ life, Designers Focus on Designers career evolution and inspirations. You know the face. Now take a llkook bhidbehind the scenes. Top First Face, Models Talk, models like you’ve never seen them before. Presenting work, Models Fashion Diary, Focus on lifestyle, fashion and interests of famous models. Interviews, Models catwalks, photo shoots. Photographers, Photographers Art and fashion through the eyes of the best photographers. Photographer’s Night Fashion beyond the catwalk. How the stars glitter when they Red Carpet, Fashion Event, FParty, come out at night. From the Oscars to Cannes, from gala Events & FPeople, FFloor, dinners to VIP DJ gigs. Access to the most glamorous events Celebrities Model Awards around the world. Showcasing current fashion trends, street style and shopping Tendances, Now in Stores, Current Trends in popular and fashionable international destinations. All the Window Shopping, Front & Street Style collections, accessories, colors, looks and must‐haves. Door, Fashion & Sport Glamorous and entertaining journeys into some of the world's Travel in Style, most exotic, interesting and fashionable destinations. Fashion Destination Jet setting Beaches, resorts, restaurants, clubs, activities. A good model is like a canvas – a surface to express the artists Hair & Make‐ creation. Watch the artists at work. Look at the creative Up, Behind The Backstage, Hair & Make Up backstage process focusing hair & make‐up artists, including Scenes the latest beauty tips on achieving the runway looks. SiSwimwear & SiSwimwear collect ions, luxury linger ie, exotic photo shoots, Midn ig ht Hot, SSiwimwear, Lingerie calendar making‐of. Lingerie

Fashiontv

For additional information and customized advertising solutions, please contact: Michal Pelach, Advertising Sales, FashionTV, cell: + 43 664 850 2503 e‐mail: [email protected]

Fashiontv Programm GmbH, Ares Tower, Donau City Strasse 11, 1220 Vienna, Austria Office Tel: +43 1 513 12 67 Fax: +43 1 513 13 85 www.FTV.com

Friday, February 25, 2011 Copyright by FASHIONTV © / Strictly Confidential 8