Celebrate friendship this Sunday with the iconic movie ‘Yaarana’ on Sony MAX 2

~ Watch the super hit duo and Amjad on 18th March, Sunday at 7PM ~

Mumbai, 14th March, 2018: Did you know, it was Amitabh Bachchan’s idea to use electric bulbs in the song ‘Saara Zamana’ or that the director of the movie, Rakesh Kumar wanted to sign Amitabh Bachchan, but his dates were already blocked by other filmmakers so he shot daily from 7 to 8 in the morning for Yaarana post which he shot for his other ongoing movies. With the best melodies and strong narrative, the 1981 Box Office hit Yaarana still has its magic alive today. Sony MAX2, ’s iconic movie channel from Sony Pictures Networks will air this evergreen movie as part of their jubilee junction festival on Sunday, 18th March 2018 at 7PM.

Yaarana was in a true sense a musical blockbuster with a phenomenal combination of music director – Rajesh Roshan and versatile singer Kishore Kumar. With a song like ‘Saara Zamana’ that is still remembered for Amitabh Bachchan’s dance with electric bulbs, the movie also had melodious songs like ‘Tere Jaisa Yaar Kahan’ and ‘Chookar Mere Mann Ko’. Produced by M. A. Nadiawala, Yaarana has a stellar cast including Amitabh Bachchan, , Neetu Singh. Tanuja and .

Yaarna is the story of inseparable childhood friends, Bishan Kumar (Amjad Khan) who is a multi- millionaire and Kishan (Amitabh Bachchan) an orphan. As they grow up, Kishan becomes a farmer and Bishan goes abroad for further education. Years later, Bishan returns home to renew his friendship bond with Kishan and soon realizes that Kishan has a golden voice. Bishan forces him to take training and makes him an established singer. While Kishan is enjoying his newly gained stardom, Bishan has lost all his wealth. Kishan then decides to use his musical talents to fund his friend back.

Witness the real meaning of friendship with Yaarana on 18th March, Sunday at 7pm only on Sony MAX2

About SONY MAX 2: SONY MAX2 is an iconic second Hindi movie channel from Sony Pictures Networks India (SPN), one of India’s leading television network. MAX2 caters to the needs of the Indian audiences who appreciate rich Indian cinema and inspires newer audience to honor the glory of such iconic movies. The brand ethos of the channel ‘Kuch Filmon Ka Jaadu Kabhi Kam Nahin Hota’ stems from the core thought that certain films have an everlasting appeal that never fades away with time. With innovative peripheral programming concepts like ‘Sitaare’, ‘Take 2’ and ‘Lights Camera Kisse’, the channel aims to create an emotional connect with its audience and educate them about the grandeur of yesteryear movies and the stars. Today, the channel reaches out to an audience of 95 million viewers every week across Hindi speaking markets. The channel targets 22-50 year olds, NCCS: ABC, males.

For more information please log on to http://www.sonymax2.tv/

About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices.

Sony Pictures Networks India is in its 22nd year of operations in India.

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For more information please contact: Bhharati Kabre, Sony MAX, +91 9820346384, [email protected] Arati Kadam, Weber Shandwick, +91 9820579359, [email protected]