THE NCAA NEWS/September 24,19BO Sara Lee
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Official Publication of the National Collegiate Athletic Association September 24,1990, Volume 27 Number 33 Sara Lee Corp. pledges funds for women’s athletics By Timothy .I. Lillcy ‘High-water mark Managing Editor, I‘hc NCAA News “This has been a long time com- ing,” said Phyllis I,. Howlett, assist NCAA Executive Director Kii ant commissioner of the Big Ten chard D. Schultz and Paul Fulton, Conference and chair of the Associ- president of Sara Lee Corporation, ation’s Committee on Women’s Ath- announced September 18 a three- Ictics, who added that “a high-water year corporate-partner agreement mark has been set by this announce- involving the largest financial com- mcnt. mitment ever by an NCAA corpo- “The trickle-down effect of this rate partncr~all of it to be used in corporate interest will send a strong promoting women’s athletics. message to the business world,“said “This is a tremendous day for Howlctt, “and I believe it will affect women’s athletics, college athletics, public opinion to a great extent. the NCAA and Sara Lee,” said Any time you infuse a system with Schultz during a press conference at this kind of energy, to say nothing Chicago’s University Club. “This of the resources involved, you are agreement will bring women’s ath- going to improve the quality of that letics to a new level one that many system.” of us have been working very hard Schultz said the $6 million mini- to develop for a long, long time.” mum mentioned in the announce- ment “won’t cvcn scratch the surface Chicago-based Sara Iec and its of the commitment Sara I,ee has U.S. food and consumerproduct made to sponsor events and pro- divisions have committed a mini- mote women’s athletics at the na- mum of $6 million to the program, tional level. Now,” he added, part of which will bc presentation of “women’s athletics will finally get an annual award to the Association’s the public recognition, viewership r outstanding woman student-athlctc. I and sponsorship it needs.” “This is a one-of-a-kind partner- Highlights ship,” Fulton said. “We intend it to Highlights of the agreement in- be a platform to recognize the clude: achievements of outstanding women l Development of the national studcnttathletes.” See Sara Lee, page 2 The B&J T‘iS PhylMs Howleft shows her apprwci8fion to Sara Lee Presf&W Paul Fulton for his r coIpomtionS de&ion to join the NCAA in a lylrepyearpartnetship to promote womenDintemOk?giate athletics Schools have chance Commission to review legislation to give views on bills A review of the major legislative The Commission also will con- ifornia State University, Fresno. A conference will be held in the next few days between represen- proposals submitted for the 1991 sider sponsoring a resolution at the l An update on the discussions of tatives of the U.S. Senate and House of Representatives to resolve NCAA Convention highlights the 91 Convention that would call for the Knight Commission on Inter differences in the pending bills requiring disclosure of graduation agenda for the NCAA Presidents the development of legislation to collegiate Athletics by Chancellor rates for students and student-athletes. Commission’s October 2-3 meeting strengthen the NCAA’s rcquirc- Martin A. Massengale, chair of the The NCAA strongly supports the Senate bill (S. 580) which (a) in Kansas City, Missouri. ments for initial and continuing Presidents Commission, and NCAA contains more limited disclosure requirements generally consistent In addition to reviewing the prop athletics eligibility. If such a resolu Executive Director Richard D. with existing NCAA legislation and (b) provides for a more realistic osals that it already has agreed to tion is sponsored and adopted, the Schultz. Both serve on the Knight effective date (first report due October 1, 1993). sponsor-those developed origi- resultant legislation would be voted panel. The NCAA expressly opposes a provision of the House bill (H.R. nally by the so-called “Conference upon at the 1992 Convention. .A report by Schultz on the 1454) not contained in the Senate bill, which would require all of Conferences” the Commission Other business NCAA Executive Committee deci- Divisions I and 11 institutions annually to report to the Department also will take a look at other key Also on the Commission’s Octo- sions regarding distribution of of Education, for public dissemination, their aggregate and per sport proposals to determine if it wishes ber 2-3 agenda is a report on the NCAA revenues. revenues and expenditures for intercollegiate athletics. to announce its support for any or implementation of recommenda- l The report of the Commission’s If an institution wishes to be heard on these issues, it must all of them. tions made a year ago hy the Com- Presidential Nominating Committee immediately communicate its views by express letter, telegram or fax Those include: mission’s Advisory Committee to on its slate of candidates to fill to: Edward M. Kennedy, chair, Senate Committee on Labor and l ‘I’hc legislative package formu- Review the NCAA Governance vacancies on the Commission oc- Human Resources, 632 Hart Office Building, Washington, D.C. lated by the Special Committee to curring in January 1991. Margaret Process. 20510 (fax 202/224-2417), and Augustus E Hawkins, chair, House Review the NCAA Membership Action on those recommenda- R. Preska, president of Mankato Committee on Education and Labor, 2 181 Rayburn Office Building, Structure and now sponsored by tions was postponed earlier this State Ilniversity, chairs the nomi- 205 15 (fax 2021225-7854). the NCAA Council. year. Most of them deal with means nating committee. l The proposals recommended of strengthening the role of the chief by the Special Committee on Cost executive officer in athletics matters, Reduction that are now sponsored and some are designed to treat the by the Council.* Commission picks Chandler Association’s legislative procedures. l A Councillsponsored amend- Alice Chandler, president of New served as acting provost of the State ment to revise the Association’s Other topics on the agenda: Paltz State University College, has University of New York. been appointed to a Division III graduation-rate-disclosure legisla- l A progress report by the Corn- A magna cum laude graduate of position on the NCAA Presidents tion in an attempt to make it consis- mission’s Subcommittee on Ohjcc- Barnard, Chandler carned a master’s Commission, replacing Rev. Joseph tent with that currently being tives and Guiding Principles, chaired degree and a doctorate from Co- A. Panuska, president of the Unii considered by the U.S. Congress. by President Harold H. Haak, Cal- lumbia IJniversity, where she was a versity of Scranton, who resigned Lizctte Fisher Fellow. due to schedule conflicts. Chandler Committee suggests review will serve until January 1994. .A member of the American Coun- Chandler has served as New Paltz cil on Education’s board of direc- of Executive Committee role State president since July 1980. She tors, she has been chair of the ACE had been acting president of the Commission on Women and has The Committee on Revtew and 17-18 in Hyannis, Massachusetts, City College of New York, where spoken internationally on women’s Planning is recommending to the the Committee on Review and Plan- she also served as provost and vice- issues. Two years ago, Chandler NCAA Council that a joint com- ning--currently made up of six president for academic affairs. chaired the American Association mittee of the Council and the Exec- former NCAA officers-discussed A professor of English at CCNY of State Colleges and Universities. utive Committee be created to various relationships between and whose specialty is Victorian litera- She also has served as vicechair of review the functions of the Executive among the NCAA Council, Presi- ture, Chandler also has taught at the National Commission on the Committee and to evaluate the time dents Commission and Executive Hunter College, Barnard College it devotes to those functions. Committee. The recommendation Role and Future of State Colleges During its meeting September See Committee. page 3 and Skidmore College. She also has See Commission, page 3 Alice Chandler 2 THE NCAA NEWS/September 24,19BO Sara Lee a difficult but relatively swift matu- awards program mentioned earlier. ration for women’s athletics. l Assistance by Sara Lee in fund- “When 1 played high school has- raising activities at all levels of ketball in the early 1970s” Visser women’s athletics, including span recalled, “not every player on a sorship of special events at the ins& team could cross the half-court line. tutional level. And when I got to college, it was aSponsorship of a banquet for like hitting a brick wall there just studcnttathlctes and coaches at ev were no programs for women. And ery NCAA women’s championship that was only 20 years ago.” event In contrast, Visser recounted sta- l Involvement by Sara Lee as a tistics from a recent USA Today major advertiser in tclccasts 01 report, which stated that 84 percent NCAA women’s athletics events. of girls ages IO through I3 regularly l Extensive involvement in the participate in sports and that Amer- Association’s Youth Education ican collcgcs now offer an average through Sports (YES) clinics. Full of more than five intercollegiate ton said his company plans to ex- sports programs for women. pand on the clinic concept to “What we have seen is an explo- establish programs at the campus sion of women’s sports in the last IO level. to I5 years,” she said. 0 Production of instructional vi- Other gauges deos for use by coaches.