Dell Compellent Dynamically unify your Storage Center Business moves faster every day

“Most companies spend 70% or more of their time, money and mindshare keeping things going.”

Tina Nunno, VP Gartner

47x 1.8 trillion 850%

Data growth rate in GB of info created and Gartner predicted growth 20111 replicated in 20112 of installed TBs in 20163

3 Legacy storage makes it hard to keep pace

“We used to spend 75% of our Adaptability time on maintenance and just Jim DiMarzio, 25% on R&D. has allowed us Mazda to do a complete U-turn.”

“I couldn’t afford to replace Cost my storage every 3 years or the Mike Robers, support costs for off-warranty Heineken equipment.”

“I don’t need to work nights and Staff weekends because everything is Chris Elam, hot swappable. I can upgrade Arnold during business hours.”

4 Dell Confidential The right storage architecture is fluid

• Constantly adapts to change • Transforms a rigid cost center to a flexible productivity center • Shifts IT from operation to innovation

5 A decade of storage innovation

Copilot Replication, Optimize, Compellent Microsoft Fast Track VMware founded integration Integration

2002 2003 2004 2005 2008 2009 2011 2012

Licensing Automated Live Volume, Unifying file innovation, iSCSI, tiered storage Thin Import and block thin provisioning, Replay architecture

Compellent provides a fluid answer to the virtual era What can do for you?

Focus on your business needs instead of worrying about the reliability of your storage

Grow without limitations

Budget for your business by optimizing your backend storage costs

Sound too good to be true? Let us show you what we mean.

7 Confidential Focus on your business needs instead of worrying about the reliability of your storage

• Resilient hardware leverages 12 generations of design experience

• Redundant controllers and built-in, fully integrated features provide local and remote protection

• Field-tested design delivers 99.999% availability across 26M+ hours of uptime

• Industry-leading approach to Copilot Support has delivered a 96.77% customer satisfaction rating Resiliency

8 Confidential Grow without limitations

• Easily scale across block and file without disruption or rip-and- replace

• Pay only once for features with perpetual software licensing

• Continually optimize performance and data placement as the system scales

Agility

9 Confidential Budget for your business by optimizing your backend storage costs

• Optimize cost and data placement for block and file with industry-leading tiering

• Minimize time spent managing storage with intuitive and automated tools and reporting

• 95% of all Compellent systems ever sold are still in active use

Efficiency

10 Confidential Dynamically unify your Storage Center

Controller: SC8000

• Combines the benefits of proven Dell Fluid Data architecture with 12 Enclosures: SC200, SC220 generations of resilient Dell • Transition to Dell hardware design hardware for Storage • Provides improved Center expansion performance and enhanced enclosures memory • New support for 2.5” • Delivers more efficient SSDs in 3.5” enclosure power and cooling for OpEx savings

Dell FluidFS: FS8600 • Efficient solution with single platform for both file and block • Scale-out NAS that easily grows along with your business • Single distributed namespace across up to 4 FS8600 appliances and 1PB to meet performance and capacity needs • Resilient file solution for mixed environments with support for NFS and CIFS • Extends the benefits of Dell Fluid to Compellent customers

11 Dell Confidential - NDA Storage Center Storage Center Next-generation architecture with built-in investment protection

Virtualization Intelligence Agile + scalable

• Simplify • Block-level • Block and file management intelligence METADATA (FC, iSCSI, • Ideal for Data about • Manages data FCoE, NFS, the data. virtual servers inside CIFS) the volume • No forklift Tier 2 upgrade and perpetual licensing

Automation Utilization

Tier 1 • Sophisticated • “No waste” data when movement Disks not Tier 2 purchased storing data • Automated, • Buy fewer

optimized data Unused allocation disk drives Tier 3 placement Data Data

13 Confidential Automated, intelligent software built on the Fluid Data architecture

Highly optimized 64-bit storage Enhanced efficiency and agility through platform built-in intelligence

Automatically move data based on how it’s Automated tiered storage used

Advanced thin provisioning Use space only when data is written

Shift volumes between systems for high Dynamic storage migration availability and continuous access to data

Create a dynamic pool of shared storage True available to all servers

Continuous snapshots and thin Space-efficient Replays save disk space and replication speed recovery

14 Confidential Agile hardware architecture Non-disruptively scale through the enterprise

Enterprise Manager Managed as one system

20TB 200TB 500TB 1000TB+

Live Volume Layer

London

Scale Scale Up New York

Scale Out

Grow without limitations • Add any number of drives at any • Scale up and scale out on unified • Non-disruptive change time – no downtime! file and block platform management • Performance scales automatically • Auto restripe – no manual copying

15 Confidential Single platform scalability Industry’s only persistent hardware platform

Virtualize All Hardware • Ports • Controllers • Disks Scale-out NAS

500TB Exceptional Scalability Performance

200TB 20TB

London New York Perpetual Technology Independence Licensing Scale Up and Scale Out Server Connectivity Model • • iSCSI • FCoE

Drives • SSD Non-Disruptive • Fibre Channel Change Management • SAS

16 Confidential Persistent software design Only buy software once

FC drives 1TB SATA 3Gb SAS 10Gb iSCSI

1Gb iSCSI 2.5” drives SATA drives SSD FATA drives FCoE

2Gb FC 4Gb FC SAS drives 6Gb SAS Single scalable platform

Enterprise

Midrange Entry-level

Model A Model B Model C Traditional SAN

No forklift upgrades ever • Eliminate technology risk – • Perpetual software mix and match at any time licensing model • Non-disruptive controller • “Future-proof” your software upgrades investment

17 Confidential Breakthrough efficiency More efficient use of every disk in your system

Unified block Automated and file Tiered Storage

Thin Block-Level Intelligence Provisioning SSD Killer App

Free Space Thin Write Recovery

Block-Level Virtualization Fast Track

Performance RAID 10 – Write RAID 5/6 – Read

18 Confidential End-to-end virtualization Storage that improves virtual environments

Virtualization benefits • Aggressive integration and • Change RAID levels at any time • Scale efficiency and increase support for server virtualization • Auto re-striping when agility with VMware • High performance without expanding vStorage APIs for Array tuning Integration (VAAI) Primitives • Simplified capacity planning

19 Confidential Radically improve utilization Use fewer physical disks

Legacy Dell Compellent Traditional SANS Dynamic Capacity Advantage

Vol B Unused Allocation Disks not purchased

Data Unused Allocation Vol B Vol A Unused Allocation Data Vol A Data Data

Thin provisioning benefits DID YOU KNOW? • No pre-allocation required • Free space is automatically recovered 100% of Dell • Snapshots are thin provisioned Compellent customers • “Thin” data migrations • No limits on application usage use thin provisioning.

20 Confidential Patented automated tiered storage Buy fewer and less expensive drives

Tier 1

$$$ Tier 2 RAID 10 $$ Tier 3 SSD RAID 10 $ RAID 5 RAID 5 or 6

15K Fibre Channel or SAS RAID 6 Traditional SAN Dell Compellent 7.2K SAS

Proven technology, in production since 2005 DID YOU KNOW? • Automatically moves granular • Seamlessly integrates with blocks of inactive data to lower- snapshots and replication 84% of our upgrade orders are for cost disk • Leverage SSD performance affordable, high- • Stores most frequently accessed without breaking the bank capacity drives. data on the outer edge of the drive

21 Confidential Continuous data availability Recover instantly, replicate in minutes

12:15 12:00 11:45 Continuous Snapshots 12:15 12:00 Portable No Snapshot 11:45 Volume Preallocation Unlimited, Mountable Integration Replays • VMware • Microsoft Dedupe Boot • Oracle

Online Disaster Live Recovery Testing Volume

Spawn Virtual Thin Replication Machines VDI Support

New York London

22 Confidential Continuous snapshots Eliminate your backup window

11:45 12:00 12:15 12:02

Replay-based architecture benefits • Space efficient – freeze pointers • Replays automatically move • Integration with common • No space pre-allocation down to lower cost disk applications • Delete any one, keep any one • Ideal for test/dev, VMs, Boot from SAN, Consistency Groups

23 Confidential Thin replication Right-size recovery costs, meet RPO/RTO objectives

Quality of Service

11:45

12:00

San Diego 12:15 Las Vegas

Replay Schedule

London

Replicate thin to save DID YOU KNOW? • Volumes are thin, replication is thin • Set up replication in 6 clicks 68% of Dell Compellent • Significant reduction in cost of • No space pre-allocation customers replicate bandwidth and management • One button, automated restore their data to another site. • Only replicate changed blocks of • DR Testing – without downtime data (no duplication)

24 Confidential Live Volume Right-size recovery costs, meet RPO/RTO objectives

Live Live Volume Volume

Live Volume Layer

Dynamic business continuity • Acts as a storage hypervisor, • Storage moves in sync with VMs • Balance workloads on sharing a virtual storage volume • Deliver storage agility and high demand between two SANs in a semi- availability • Shift storage resources on synchronous configuration demand to overcome planned downtime

25 Confidential Intelligent storage automation Sophisticated is now automated and simple

Integration Manage • VMware Multiple • Microsoft Systems • Oracle

Less Time Chargeback $ Enterprise Manager

Increase Staff Productivity Setup Replication in 6 clicks Automated Tiering Fast Provisioning for Virtual Machines

Storage Powerful Resource Threshold Management Alerting

26 Confidential Easy to use, easy to manage Centralized monitoring and management

San Diego

London

Las Vegas

Automate repetitive tasks Thin provisioning Automated tiered storage Virtualization • No manual re-provisioning • Eliminate manual classification • Simple capacity planning Replays and movement • Streamline performance tuning • Instant local recovery Thin replication • Buy fewer disk drives

27 Confidential Enterprise Manager Powerful SRM – included with every system

Single Interface, Multi-System Management Robust Reporting

• Reduce storage • Immediate insight and costs control • Simplify • Increase efficiency administration • Board-room ready • Streamline disaster “Hero” reports recovery

Optimized Capacity Planning & Performance Storage Chargeback

• Simplify capacity • Assign volumes to planning departments • Storage and • Automatically server calculate costs consumption • Based on actual • Optimize consumption performance

28 Confidential Scale-out NAS as dynamic as your business family

Simple, flexible scale-out NAS that lowers customer TCO

• Scales capacity and performance easily and non-disruptively without forklift upgrades File protocols • Avoids architectural limits of traditional (CIFS/NFS) file servers or all-in-one controllers

• Ensures efficiency by leveraging a shared infrastructure for block and file data

• Delivers a highly-available solution with consistency across Dell storage platforms

• Based on Dell IP with a dedicated roadmap Block protocols (FC/iSCSI)

Dell Dell Dell Compellent EqualLogic PowerVault FS8600 FS7500 NX3500

30 Confidential Introducing Fluid File System to Compellent

Core Compellent Storage Center SAN technology • Efficient, agile and resilient platform • Built-in intelligence and automation • No forklift upgrade and perpetual licensing • SSD, SAS and FC drive technologies • FC, iSCSI and FCoE front-end interconnects

FS8600 enhancements • Scale-out NAS that easily grows as storage needs grow • Single platform that unifies the scalability of Fluid File System with Compellent efficiency • Resilient solution based on the unique Fluid File System architecture • NFS and CIFS file access protocols

31 Confidential Storage Center and FS8600 ecosystem

• Unifies block and file storage on one Compellent platform – Shared back-end infrastructure eliminates need to carve spindles separately – Single platform avoids the added cost and complexity of separate solutions

• Extends efficiency of Compellent architecture to NAS environment – Data Progression lowers costs by migrating inactive data to less expensive drives – Dynamic Capacity enables space-efficient over allocation of NAS capacity

• Provides customers with a scale-out NAS solution – Single namespace scales non-disruptively across up to four appliances – Load-balancing continually optimizes performance as FS8600 system scales

• Enables business continuity through a resilient architecture – Fluid File System features maintain data integrity – Redundant, purpose-built hardware delivers high availability

32 Confidential Integrations Platform integration Tools for the dynamic data center

Replay Manager 8:00 • Consistent, online backup and recovery of Exchange, SQL Server or any Microsoft VSS-enabled 1. Request Replay 8:15 application 2. Pause transactions 3. Create consistent Replay • 8:30 Automated scheduling, discovery, 4. Resume normal operations verification and migration 8:45 • Transportable snapshots

MS PowerShell Automation Systems Center • Automate Microsoft application • SCVMM storage management Provision and manage Compellent • Simplify virtual machine creation and storage for rapid VM delivery configuration • SCOM • Standardize complex test and dev Monitor storage resources and alerting environments

34 Confidential Dell Compellent–VMware Virtual servers meet virtual storage

Dozens of points of integration Full certification and joint support • vSphere client plug-in • VMware Technology Alliance Partner (TAP) • Provision and manage storage within vSphere • VMware Hardware Compatibility List (HCL) • SRM plug-in • Automate storage/VM failover and failback The ideal storage platform for VMware • vCenter environments • Create and manage VMs within Enterprise • Quickly provision virtual machines (VMs) Manager • Shares single storage pool available with all • vStorage APIs for Array Integration (VAAI) VMs • Offload process from host to Storage Center to • Automatically fine-tunes data placement for rapidly and efficiently provision VMs virtual applications • Minimizes disk capacity required for VM clones • Automates disaster recovery with SRM adapter

35 Confidential Services Dell Compellent Copilot Support

Proactive Copilot Support tools, processes, expertise and worldwide reach have delivered a 96.77% customer satisfaction rating

Copilot Support: Enterprise class, personal touch

• Best-in-class proactive and “Knowing that I can pick up comprehensive enterprise storage support: the phone and have – Phone support someone on the other end – Troubleshoot hardware/software within a couple minutes is – On-site technician and parts replacement nice. Having someone – Spare parts delivery proactively call me before I even know about an issue is • Efficient and effective resolution of all Dell Compellent storage and partner- even better. related issues with single point of contact Janssen Jones, Associate Director of AIT • Exceptional value in 24x7 technical Infrastructure, Indiana University— support Bloomington

Did you know? 90% of Copilot cases are resolved in the first call.

38 Confidential Copilot Optimize: A dedicated advocate

• Copilot Systems Analyst works side by side with your data center administrators to “Our CSA makes the correct optimize your environment for lower recommendations at the operating costs, reduced capital expenditures, and less downtime: correct time to keep us out – System state analysis of trouble. The reports and – Performance tuning the continuous monitoring – Best practices recommendations – Monthly reports combined with the CSA’s – Capacity review expert advice have also – Log review and trend analysis saved us 20 to 40 hours per – Custom reporting month while keeping us on

• Strategic planning to align business and the proactive edge.” storage requirements Monty Slayton, IT Manager • In-depth system analysis to ensure efficient, University of North Texas effective utilization of Storage Center features

• Ongoing performance tuning, capacity Did you know? planning and alert and log reviews 100% of survey respondents are satisfied with the overall value of Copilot Optimize.

39 Confidential Copilot hardware and software warranty

5-year hardware 90-day software 24x7 call center warranty period warranty period support

• Ground advance hardware exchange • End user or BP contacts call center to confirm failed part • Request processed 8 x 5 Next Business Day, replacement parts shipped via ground • Parts covered – NOT labor for troubleshooting, removal, and installation of replacement parts Thank You