TripAdvisor Research Project – Commissioned by Department of Tourism, Major Events, Small Business and the Commonwealth Games Findings on the Queensland from TripAdvisor Data, 2013-2015 January 2016 Report TripAdvisor: The World’s Largest Travel Site Over 6,000 unique users looking at reviews every second of every day
100 Million 2013 Reviews & Opinions m 75 Million 2012 Reviews & Opinions
Over 1.5 Million Businesses Listed 2011
50 Million Monthly 2010 Unique Visitors 375 Million 35 Million Reviews & Opinions 2008
20 Million Monthly Unique Visitors 2005 over 90m 126,000 Members 1 Million Reviews & Opinions 2000 destinations 47 Domains in 28 languages TripAdvisor goes Live
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide July 2015, TripAdvisor internal data, Q3 2015 The World’s Largest Travel site TripAdvisor is the World’s largest travel site with 125m Unique Users in November 2015
EUROPE NORTH With Mobile AMERICA NORTH Desktop* AMERICA EUROPE 55.9m 32.2m With Mobile 47.4m 60.6m
MIDDLE APAC EAST & 28.8m AFRICA 4.7m LATAM 12.5m
Source: comScore November 2015 3 TRIPADVISOR ENGAGEMENT DEC 2014 – NOV 2015
4.50 20.0
4.00 18.0
16.0 3.50 14.0 3.00 12.0 2.50 10.0 2.00
8.0 Session Per Per User Session 1.50 6.0 1.00 4.0
0.50 2.0 Users) (Per PV& Session) (Per Mins
0.00 0.0 SEPT DEC- JAN- FEB- MAR- APR- MAY- JUN - JUL - AUG - OCT - NOV - - 2014 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015 2015 Session per User 3.07 3.07 3.47 3.09 3.25 3.10 3.11 3.88 4.09 3.46 3.98 3.92 Minutes per Session 5.5 6.8 5.6 4.3 4.8 4.3 4.3 5.3 6.1 5.5 5.1 5.3 Page View per user 15 16 13 11 12 11 11 17 19 16 18 16
SOURCE: NIELSEN TREND REPORT, NOV 2015 AUDIENCE PROFILE (AU) MONTHLY: NOV 2015 GEO
ACT 2% WA 12% NSW SEX 31%
VIC 30% NT 50% 0% 50% QLD MALE SA 17% FEMALE 7% TAS 1%
28%
AGE 19% 17% 14% 14%
7%
2%
2-17 18-24 25-34 35-44 45-54 50-64 65+
SOURCE: NIELSEN AUDIENCE REPORT NOV 2015 ALL ABOUT QUEENSLAND Global Interest in Queensland Content
o The number of the international sessions viewing Queensland content on TripAdvisor has grown moderately in 2014 vs 2013
2013 2014 2015
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: TripAdvisor internal session data Local Interest in Queensland Content
o The number of the international sessions viewing Queensland content on TripAdvisor has grown rapidly in 2014 vs 2013
o Overall the traffic has grown by 31% YoY 2014 vs 2013
2013 2014 2015
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: TripAdvisor internal session data Top 20 Markets Viewing Queensland in 2014
Queensland Content: Domestic vs. International
United States 18.0% 2013 2014 United Kingdom 13.7% New Zealand 10.3% 31% 28% Japan 6.8% China 6.6% 69% 72% Singapore 5.4% Canada 3.5% Domestic Users International Users Germany 3.4% India 2.6% Malaysia 2.2% France 2.1% o In 2014, users in AU made up 72% of all Italy 1.9% domestic views on TripAdvisor, up from 69% Hong Kong 1.8% in 2013 Switzerland 1.4% o The United States is the largest The Netherlands 1.2% international market viewing Queensland Indonesia 1.0% content, followed by the UK and New Brazil 1.0% Zealand Spain 0.9% o Countries such as Spain, Taiwan and Taiwan 0.9% Russia had less than 1% each of views of Russia 0.9% Queensland content
*In terms of total TripAdvisor sessions in 2014 9 Source: TripAdvisor Internal Session Data Top 20 International Cities Viewing Queensland o The top 3 international cities viewing Queensland in 2014 were Beijing, Auckland Region and Tokyo, which together made up a quarter of total international views of Queensland
o Beijing and Guangzhou were the international cities that grew the most in 2014 versus 2013 in views of Queensland content on TripAdvisor
% Top International Cities in Sessions % Year Over Year Growth in Sessions
Beijing, China 8.6% Beijing, China +120% Auckland Region, New Zealand 7.9% Auckland Region, New Zealand +2% Tokyo, Japan 7.8% Tokyo, Japan +36% London, United Kingdom 5.5% London, United Kingdom +12% Hong Kong, China 4.7% Hong Kong, China +36% Christchurch, New Zealand 3.2% Christchurch, New Zealand +30% Kuala Lumpur, Malaysia 2.8% Kuala Lumpur, Malaysia -12% Wellington, New Zealand 2.4% Wellington, New Zealand +22% Taipei, Taiwan 2.3% Taipei, Taiwan +15% Los Angeles, CA, USA 2.1% Los Angeles, CA, USA +79% Bangkok, Thailand 1.6% Bangkok, Thailand +23% New York City, NY, USA 1.4% New York City, NY, USA -3% New Delhi, India 1.4% New Delhi, India +15% Mumbai (Bombay), India 1.4% Mumbai (Bombay), India +20% Hamilton, New Zealand 1.3% Hamilton, New Zealand +44% Jakarta, Indonesia 1.3% Jakarta, Indonesia +22% Toronto, Canada 1.2% Toronto, Canada +7% Shanghai, China 1.2% Shanghai, China +17% Guangzhou, China 1.2% Guangzhou, China +114% Manchester, United Kingdom 1.2% Manchester, United Kingdom +47%
*In terms of total TripAdvisor sessions in 2014 10 Source: TripAdvisor Internal Session Data Destinations Viewed when Travellers have also viewed Queensland
o The data below reflects the top 8 Countries viewed by US, UK, NZ and Japan travellers users who also viewed Queensland US Market UK Market New Zealand Japan Market Market China United States United States United States
Italy China Fiji Thailand France Italy Cook Islands Indonesia United Kingdom Spain Indonesia Germany Spain France Thailand Mariana Islands
Germany Germany French Polynesia Italy
Canada Japan United Kingdom Malaysia
Japan New Zealand Italy Philippines
Source: TripAdvisor Internal Session Data 11 Top 20 Markets Viewing Queensland On Mobile
China 57% 4% 39% Australia 38% 17% 45% Indonesia 41% 13% 46% o Of the top 20 countries, China, the Japan 40% 7% 53% Australia and Indonesia have the United Kingdom 23% 24% 53% highest share of Queensland views from Singapore 31% 15% 54% either a mobile device or a tablet Malaysia 30% 13% 57% United States 30% 13% 57% o A full 57% of views of Queensland Hong Kong 28% 12% 60% content from China come from mobile Spain 27% 13% 60% devices, while 24% of all Queensland Italy 26% 13% 61% views on TripAdvisor from the UK are on Switzerland 26% 13% 61% a tablet New Zealand 17% 21% 62% The Netherlands 20% 17% 63% India 29% 6% 65% Brazil 26% 7% 66% Canada 17% 16% 67% France 21% 12% 67% Germany 21% 12% 67% Mobile Tablet Desktop Taiwan 24% 7% 69%
Source: TripAdvisor Internal Session Data 12 Australia Research vs. Booking Match Rate Global Markets
According to the TripBarometer Report 2016, 65% of travellers will book their accommodation online in 2016; followed by 17% offline, 6% by mobile app, and 12% Other sources. The chart below represents the percentage of users within each of the main markets who began their online accommodation research looking at a hotel or resort in Australia, and ended up booking a hotel in Australia
o 78% of Americans who began their travel research looking at a hotel or resort in Australia ended up booking in Australia while 22% booked in another non-US country
o Under 84% of Chinese who began their travel research looking at a hotel or resort in Australia ended up booking in Australia while 16% booked in another country
Country IP % Booked Country IP % Booked France 84.9% China 83.7% Germany 82.2% New Caledonia 85.2% Finland 81.5% South Africa 84.5% Spain 81.2% Malaysia 83.4% The Netherlands 80.0% New Zealand 82.5% Belgium 79.4% South Korea 82.3% United States 77.9% India 81.1% Italy 77.7% Indonesia 79.1% Canada 76.2% Japan 78.3% Austria 75.6% Singapore 77.4% United Kingdom 74.7% Taiwan 76.6% Ireland 69.1% Philippines 73.7% United Arab Emirates 67.9% Thailand 69.8% Brazil 64.2% Vietnam 64.5% Source: TripAdvisor Internal Site Data 13 ADVANCE BOOKING AND STAY DURATION Travel Planning Cycle Top 10 International Markets This data is based on the search patterns of travellers within the Top 10 International Markets
o Travellers from the United Kingdom, Germany and the Netherlands book their holidays to Queensland more than 100 days before they travel probably due to cost and distance of travel
o Interestingly, users from nearby countries, such as New Zealand, Malaysia or Singapore, plan and book their Queensland holidays more than 2 months in advance of their travel dates 115.41 United Kingdom 115.87 104.94 Germany 106.87 102.34 The Netherlands 99.04 101.50 Switzerland 110.88 92.93 France 92.58 90.93 Canada 99.97 87.88 New Zealand 75.78 85.89 United States 90.47 82.68 Italy 89.51 74.46 Malaysia 73.72 74.10 Japan 78.31 66.00 China 69.78 64.14 India 61.69 61.23 Singapore 66.05 Queensland All Other Australia
Source: TripAdvisor Internal Site Data 15 Average Travel Duration Top 10 International Markets This data is based on the search patterns of travellers within the Top 10 International Markets
o Travellers from Italy and the United Kingdom stay in Queensland the longest out of the top 10 international markets viewing Queensland, on average longer than 5 days, most likely due to the long distance travel
o However, users from Singapore and China tend to stay fewer days in their trips to Queensland 5.36 Italy 5.71 5.16 United Kingdom 5.40 4.98 New Zealand 4.01 4.91 Canada 4.71 4.84 France 5.14 4.39 Germany 4.19 4.36 United States 4.35 3.95 The Netherlands 4.27 3.86 Switzerland 4.10 3.61 India 4.52 3.55 Malaysia 3.79 3.50 Japan 3.66 3.30 China 3.48 3.25 Singapore 3.42 Queensland All Other Australia Source: TripAdvisor Internal Site Data 16 Travel Planning Cycle and Average Travel Duration Top 10 International Markets; By Queensland Region
o International users tend to book their holidays to Whitsundays on average 102 days before they travel and spend 4.2 days there
o On the contrary, travellers to Gold Coast spend on average 5.6 days there and book their trip approximately 88 days out of travel date
Travel Duration Days Prior to Travel
Gold Coast 5.67 The Whitsundays 101.70
Sunshine Coast 4.64 All Other Oueensland 96.68
All Other Oueensland 4.39 Gold Coast 88.30
Tropical North Queensland 4.34 Tropical North Queensland 88.09
The Whitsundays 4.25 Townsville North Queensland 83.45
Brisbane 4.05 Sunshine Coast 80.06
Townsville North Queensland 3.99 Outback Queensland 80.05
Southern Queensland Country 3.84 Fraser Coast 78.30
Outback Queensland 3.75 The Mackay Region 77.83
Southern Great Barrier Reef 3.61 Southern Great Barrier Reef 77.79
The Mackay Region 3.42 Brisbane 73.43
Fraser Coast 3.29 Southern Queensland Country 68.47
All Other Australia 4.15 All Other Australia 83.85
Source: TripAdvisor Internal Site Data 17 BUSINESS LISTINGS Queensland Regions Hotels Listings over time 11 Regions
o The graph below shows the cumulative number of listed Hotel properties Over Time in each sub-region in Queensland o The majority of Queensland sub-regions, and especially the larger ones, have increased their number or Hotels listings on TripAdvisor since early 2015
450 Hotels Listings by Region
400
350 Gold Coast Sunshine Coast 300 Tropical North Queensland Brisbane 250 The Whitsundays Southern Great Barrier Reef 200 Fraser Coast Townsville North Queensland 150 Southern Queensland Country
100 Outback Queensland The Mackay Region 50
0
1/1/2010 1/3/2011 1/5/2012 1/3/2013 1/7/2013 1/5/2014 1/7/2015 1/3/2010 1/5/2010 1/7/2010 1/9/2010 1/1/2011 1/5/2011 1/7/2011 1/9/2011 1/1/2012 1/3/2012 1/7/2012 1/9/2012 1/1/2013 1/5/2013 1/9/2013 1/1/2014 1/3/2014 1/7/2014 1/9/2014 1/1/2015 1/3/2015 1/5/2015 1/9/2015
1/11/2010 1/11/2011 1/11/2012 1/11/2013 1/11/2014
Source: TripAdvisor Internal Site Data 19 Queensland Regions Restaurants Listings Over Time 11 Regions
o The graph below shows the cumulative number of listed Restaurant properties over time in each sub-region in Queensland o The highest volume of new restaurants on TripAdvisor was in late 2013 and specifically in Brisbane, where there were more than 700 newly registered restaurants in October 2013
2,000 Restaurants Listings by Region
1,800
1,600 Brisbane 1,400 Gold Coast Sunshine Coast 1,200 Tropical North Queensland
1,000 Southern Great Barrier Reef Southern Queensland Country 800 Townsville North Queensland Fraser Coast 600 The Mackay Region 400 The Whitsundays Outback Queensland 200
0
1/1/2010 1/9/2010 1/7/2012 1/3/2013 1/5/2014 1/1/2015 1/3/2010 1/5/2010 1/7/2010 1/1/2011 1/3/2011 1/5/2011 1/7/2011 1/9/2011 1/1/2012 1/3/2012 1/5/2012 1/9/2012 1/1/2013 1/5/2013 1/7/2013 1/9/2013 1/1/2014 1/3/2014 1/7/2014 1/9/2014 1/3/2015 1/5/2015 1/7/2015
1/11/2011 1/11/2010 1/11/2012 1/11/2013 1/11/2014
Source: TripAdvisor Internal Site Data 20 Queensland Regions Attractions Listings Over Time 11 Regions
o The graph below shows the cumulative number of listed Attraction properties over time by each sub-region in Queensland o The number of listings grew significantly in early 2014 and again in mid 2015, especially in Brisbane, Gold Coast and Tropical North Queensland regions
140 Attractions Listings by Region
120
Brisbane 100 Gold Coast Tropical North Queensland 80 Sunshine Coast The Whitsundays Townsville North Queensland 60 Fraser Coast Southern Great Barrier Reef 40 Southern Queensland Country Outback Queensland 20 The Mackay Region
0
1/1/2010 1/3/2011 1/1/2013 1/9/2013 1/3/2014 1/7/2015 1/3/2010 1/5/2010 1/7/2010 1/9/2010 1/1/2011 1/5/2011 1/7/2011 1/9/2011 1/1/2012 1/3/2012 1/5/2012 1/7/2012 1/9/2012 1/3/2013 1/5/2013 1/7/2013 1/1/2014 1/5/2014 1/7/2014 1/9/2014 1/1/2015 1/3/2015 1/5/2015 1/9/2015
1/11/2011 1/11/2014 1/11/2010 1/11/2012 1/11/2013
Source: TripAdvisor Internal Site Data 21 QUEENSLAND CONTENT AND REVIEWS TripAdvisor Bubble and Sub Bubble Rating
o The TripAdvisor bubble rating is a summary of your ratings from travellers who have reviewed you. Your bubble rating is displayed on a 1-5 scale, where 3 is average and 5 is excellent. 83% of travellers say TripAdvisor bubble ratings are important when choosing an accommodation. For travellers choosing a restaurant it’s 70%, while for attractions it’s 58%.
o The TripAdvisor Sub bubble rating is related to Hotels and Restaurants, and requests travellers to rate their experience within six sub categories of the listing
o The Bubble rating is related directly to the TripAdvisor ranking. The three main factors that go into your TripAdvisor ranking are: 1. Quality: What your overall bubble rating is (because the wisdom of the crowds helps guide travellers) 2. Quantity: How many reviews you have (because more feedback allows for a more complete picture) 3. Recency: How recent your reviews are (because fresh feedback is more useful for travellers) 4. Our ranking algorithm uses these three indicators and other data to determine your popularity compared to nearby properties.
Source: TripAdvisor Internal Reviews Data 23 Global Rating Trends
o The below average rating scores are based on how travellers are rating these regions around the world. Australia is considered within the South Pacific
Hotels Attraction Restaurant
Global Average 4.12 4.41 4.08
Region Hotels Attraction Restaurant
Middle East 4.39 4.46 4.29
Africa 4.37 4.47 4.27
Asia 4.27 4.38 4.24
Central America 4.26 4.52 4.29
North America 4.23 4.49 4.17
South Pacific 4.22 4.56 4.17
Europe 4.20 4.39 4.11
South America 4.14 4.47 4.21
Source: TripAdvisor Internal Session Data 24 Queensland Reviews and Ratings
# Reviews Accommodations 40,000 Attractions Accommodation Restaurants 4.40 35,000 4.35 30,000 25,000 4.30 20,000 4.25 15,000 2015 4.20 10,000 2014 5,000 4.15 2013
- 4.10
July
May
June
April
March
August
Jul-2013 Jul-2014 Jul-2015
January
October
Jan-2013 Jan-2014 Jan-2015
Sep-2013 Sep-2014
February
Nov-2014 Nov-2013
Mar-2013 Mar-2014 Mar-2015
May-2015 May-2013 May-2014
December
November September
Attractions Restaurants 4.60 4.20 4.55 4.15 4.50 4.10 4.45 4.40 4.05 2015 2015 4.35 4.00 4.30 2014 2014 4.25 3.95 2013 2013
4.20 3.90
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 25 Queensland Sub Bubble Ratings
o Queensland Accommodations score the highest in Location and Cleanliness, while Restaurants are rated best in terms of Food and Staff and Service
Source: TripAdvisor Internal Reviews Data 26 Queensland Ratings By Reviewer Country o Visitors to Queensland from the UK tend to write the highest overall review scores for every category, while Germans seem to be positive about hotels but be more critical about Attractions & Restaurants
Hotels Attractions Restaurants
United Kingdom 4.28 United Kingdom 4.61 United Kingdom 4.19 United States 4.22 Italy 4.52 Brazil 4.18 Germany 4.21 Canada 4.52 New Zealand 4.16 New Zealand 4.20 United States 4.50 United States 4.13 France 4.14 France 4.47 Canada 4.12 India 4.13 Brazil 4.46 Italy 4.10 Malaysia 4.13 Germany 4.46 France 4.09 Canada 4.13 China 4.46 Indonesia 4.09 China 4.12 Thailand 4.39 Germany 4.08 Singapore 4.12 New Zealand 4.38 Singapore 4.06 Japan 4.06 India 4.36 Japan 4.05 Indonesia 4.02 Singapore 4.26 India 4.04 Switzerland 3.98 Indonesia 4.26 Thailand 4.01 Italy 3.93 Japan 4.24 China 3.98 Thailand 3.85 Malaysia 4.19 Malaysia 3.77
Source: TripAdvisor Internal Reviews Data 27 Global Interest in Queensland Content
When travellers are searching for Queensland Content, they are increasing looking at restaurant and attraction pages, with hotel pages declining YOY. Travellers are also looking for destination content and photos, with 73% of TripAdvisor travellers using the photos to make a booking decision.
2014 vs 2015
2014 2015
Hotels Restaurants Attractions Other Destination Forum Search Photos Vacation Deals Content Rentals
Source: TripAdvisor Internal Session Data 28 Queensland Best of the Best Hotels – 4.5 - 5 Star Rating
o The hotels below have the highest average user score out of all hotels with a High Star Rating (4.5-5.0) and a High TripAdvisor Bubble Score (4.5-5.0) -- and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Narrows Escape Rainforest Retreat - Montville 4.5 5.0 314 4.95 2 Bellevue at Trinity Beach - Trinity Beach 5.0 5.0 374 4.95 3 Camelot Cottages - North Tamborine 4.5 5.0 109 4.91 4 Beachfront Apartments on Trinity Beach - Trinity Beach 4.5 5.0 275 4.90 5 Roydon Beachfront Apartments - Trinity Beach 4.5 5.0 362 4.89 6 Spicers Peak Lodge - Maryvale 5.0 5.0 310 4.87 7 Alexander Lakeside Bed & Breakfast - Hervey Bay 4.5 5.0 195 4.85 8 Aspect Caloundra - Caloundra 4.5 5.0 112 4.84 9 Sunset Cove Resort - Noosaville 4.5 5.0 190 4.84 10 Sea Change Beachfront Apartments - Trinity Beach 5.0 5.0 849 4.83 11 Orpheus Island Resort - Orpheus Island 4.5 5.0 126 4.82 12 Costa Royale Trinity Beach - Trinity Beach 4.5 5.0 105 4.81 13 Sanctuary Palm Cove - Palm Cove 5.0 5.0 168 4.81 14 Verandahs Boutique Apartments - Port Douglas 4.5 5.0 271 4.79 15 Grange Resort Hervey Bay - Hervey Bay 4.5 5.0 126 4.79 16 Coconut Grove Apartments - Port Douglas 5.0 5.0 322 4.78 17 Xanadu Holiday Resort - Main Beach 4.5 5.0 467 4.78 18 Monaco - Caloundra 4.5 5.0 348 4.77 19 Akama Resort - Hervey Bay 5.0 5.0 408 4.75 20 Spicers Clovelly Estate - Montville 5.0 4.5 294 4.75 21 Spicers Tamarind Retreat - Maleny 4.5 4.5 369 4.74 22 Verano Resort - Noosaville 4.5 4.5 309 4.73 23 Peninsula Airlie Beach - Airlie Beach 5.0 4.5 158 4.73 24 Rainbow Ocean Palms Resort - Rainbow Beach 4.5 4.5 126 4.72 25 Sea Star Apartments - Airlie Beach 4.5 4.5 236 4.72
Source: TripAdvisor Internal Reviews Data 29 Queensland Best of the Best Hotels – 4.5 - 5 Star Rating (Sub Bubble Rating)
o Below is the average score for the best of the best Hotels in Queensland for each sub- bubble rating
# Property Name Room Staff Value Cleanliness Location Sleep Quality 1 Narrows Escape Rainforest Retreat - Montville 4.91 4.94 4.72 4.91 4.89 4.90 2 Bellevue at Trinity Beach - Trinity Beach 4.95 4.88 4.80 4.94 4.92 4.87 3 Camelot Cottages - North Tamborine 4.89 4.93 4.78 4.94 4.90 4.89 4 Beachfront Apartments on Trinity Beach - Trinity Beach 4.89 4.88 4.86 4.88 4.94 4.85 5 Roydon Beachfront Apartments - Trinity Beach 4.92 4.88 4.84 4.92 4.89 4.86 6 Spicers Peak Lodge - Maryvale 4.81 4.87 4.52 4.85 4.88 4.77 7 Alexander Lakeside Bed & Breakfast - Hervey Bay 4.83 4.84 4.71 4.95 4.53 4.80 8 Aspect Caloundra - Caloundra 4.79 4.72 4.60 4.91 4.87 4.70 9 Sunset Cove Resort - Noosaville 4.86 4.83 4.83 4.82 4.84 4.68 10 Sea Change Beachfront Apartments - Trinity Beach 4.89 4.72 4.73 4.80 4.87 4.76 11 Orpheus Island Resort - Orpheus Island 4.70 4.85 4.40 4.91 4.91 4.81 12 Costa Royale Trinity Beach - Trinity Beach 4.84 4.87 4.84 4.89 4.93 4.86 13 Sanctuary Palm Cove - Palm Cove 4.86 4.70 4.66 4.73 4.81 4.67 14 Verandahs Boutique Apartments - Port Douglas 4.71 4.89 4.66 4.77 4.90 4.70 15 Grange Resort Hervey Bay - Hervey Bay 4.82 4.78 4.77 4.82 4.66 4.69 16 Coconut Grove Apartments - Port Douglas 4.88 4.64 4.24 4.82 4.91 4.64 17 Xanadu Holiday Resort - Main Beach 4.81 4.67 4.60 4.76 4.90 4.72 18 Monaco - Caloundra 4.84 4.71 4.63 4.79 4.91 4.60 19 Akama Resort - Hervey Bay 4.86 4.70 4.58 4.87 4.52 4.63 20 Spicers Clovelly Estate - Montville 4.69 4.75 4.42 4.82 4.77 4.67 21 Spicers Tamarind Retreat - Maleny 4.75 4.77 4.35 4.83 4.78 4.75 22 Verano Resort - Noosaville 4.71 4.69 4.64 4.77 4.62 4.55 23 Peninsula Airlie Beach - Airlie Beach 4.80 4.56 4.48 4.67 4.68 4.69 24 Rainbow Ocean Palms Resort - Rainbow Beach 4.72 4.66 4.48 4.77 4.69 4.57 25 Sea Star Apartments - Airlie Beach 4.81 4.63 4.68 4.82 4.61 4.79
Source: TripAdvisor Internal Reviews Data 30 Queensland Best of the Rest Hotels 2.5 - 3.5 Star Rating o The hotels below have the highest average user score out of all hotels with a Low Star Rating (1.0-3.5) but a High TripAdvisor Bubble Score (4.5-5.0) – and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Kookas Bed & Breakfast - Edge Hill 3.5 5.0 166 4.90 2 Kirkland House Bed & Breakfast - Brisbane 3.0 5.0 206 4.83 3 BEST WESTERN Lazy Lizard Motor Inn - Port Douglas 3.5 5.0 331 4.77 4 Ashmore Palms Holiday Village - Ashmore 3.5 5.0 430 4.77 5 Pink Flamingo - Port Douglas 3.5 4.5 452 4.74 6 Coral Beach Noosa Resort - Noosaville 3.5 4.5 188 4.72 7 Port Douglas Motel - Port Douglas 3.5 4.5 307 4.72 8 Daintree Wilderness Lodge - Cow Bay 3.5 4.5 209 4.68 9 The Epiphyte Bed and Breakfast - Cow Bay 3.0 4.5 105 4.66 10 Emeraldene Inn & Eco-Lodge - Hervey Bay 3.5 4.5 195 4.66 11 Sails Resort on Golden Beach - Caloundra 3.5 4.5 126 4.65 12 Maldives Resort - Main Beach 3.5 4.5 195 4.64 13 Cape Trib Farmstay - Cape Tribulation 3.5 4.5 101 4.61 14 Glass House Mountains Ecolodge - Glass House Mountains 3.5 4.5 184 4.61 15 Neptune Resort - Broadbeach 3.5 4.5 136 4.60 16 Heritage Lodge & Spa - Diwan 3.5 4.5 133 4.56 17 Coral Inn Yeppoon - Yeppoon 3.5 4.5 171 4.54 18 Key Largo Apartments - Burleigh Heads 3.5 4.5 109 4.53 19 Tin Can Bay Motel - Tin Can Bay 3.0 4.5 245 4.53 20 Crocodylus Village - Cow Bay 2.5 4.5 306 4.53 21 Lychee Tree Holiday Apartments - Port Douglas 3.5 4.5 102 4.52 22 Sanctuary Lakes Fauna Retreat - Hervey Bay 3.5 4.5 141 4.51 23 Bestbrook Mountain Resort - Maryvale 3.0 4.5 245 4.47 24 The Boulevard Motel - Stanthorpe 3.5 4.5 175 4.45 25 Aaronlee Retreat - Mount Tamborine 3.5 4.5 137 4.45
Source: TripAdvisor Internal Reviews Data 31 Queensland Best of the Rest Hotels 2.5 - 3.5 Star Rating (Sub Bubble Rating)
o Below is the average score for the best of the rest Hotels in Queensland for each sub- bubble rating
Sleep # Property Name Room Staff Value Cleanliness Location Quality 1 Kookas Bed & Breakfast - Edge Hill 4.74 4.94 4.73 4.95 4.64 4.84 2 Kirkland House Bed & Breakfast – Brisbane 4.78 4.85 4.79 4.94 4.46 4.79 3 BEST WESTERN Lazy Lizard Motor Inn - Port Douglas 4.68 4.84 4.78 4.85 4.33 4.72 4 Ashmore Palms Holiday Village - Ashmore 4.60 4.84 4.72 4.80 4.55 4.59 5 Pink Flamingo - Port Douglas 4.71 4.73 4.68 4.77 4.37 4.53 6 Coral Beach Noosa Resort - Noosaville 4.66 4.77 4.79 4.66 4.82 4.59 7 Port Douglas Motel - Port Douglas 4.70 4.80 4.72 4.90 4.91 4.75 8 Daintree Wilderness Lodge - Cow Bay 4.54 4.76 4.35 4.62 4.86 4.54 9 The Epiphyte Bed and Breakfast - Cow Bay 4.33 4.73 4.60 4.37 4.87 4.50 10 Emeraldene Inn & Eco-Lodge - Hervey Bay 4.60 4.84 4.80 4.84 3.99 4.68 11 Sails Resort on Golden Beach - Caloundra 4.65 4.77 4.57 4.80 4.84 4.45 12 Maldives Resort - Main Beach 4.57 4.65 4.68 4.69 4.79 4.61 13 Cape Trib Farmstay - Cape Tribulation 4.40 4.62 4.40 4.67 4.84 4.67 14 Glass House Mountains Ecolodge - Glass House Mountains 4.48 4.58 4.44 4.68 4.78 4.48 15 Neptune Resort - Broadbeach 4.45 4.62 4.47 4.67 4.84 4.46 16 Heritage Lodge & Spa - Diwan 4.26 4.75 4.32 4.67 4.84 4.46 17 Coral Inn Yeppoon - Yeppoon 4.43 4.59 4.47 4.85 4.01 4.32 18 Key Largo Apartments - Burleigh Heads 4.47 4.68 4.63 4.60 4.59 4.35 19 Tin Can Bay Motel - Tin Can Bay 4.41 4.73 4.72 4.72 4.39 4.52 20 Crocodylus Village - Cow Bay 4.04 4.63 4.54 4.15 4.66 4.23 21 Lychee Tree Holiday Apartments - Port Douglas 4.25 4.63 4.63 4.57 4.03 4.25 22 Sanctuary Lakes Fauna Retreat - Hervey Bay 4.35 4.63 4.75 4.54 4.67 4.49 23 Bestbrook Mountain Resort - Maryvale 3.88 4.60 4.30 4.19 4.51 4.20 24 The Boulevard Motel - Stanthorpe 4.24 4.63 4.51 4.71 4.70 4.54 25 Aaronlee Retreat - Mount Tamborine 4.44 4.53 4.57 4.43 4.68 4.44
Source: TripAdvisor Internal Reviews Data 32 Best of the Best (Bubble Rating between 4.5-5) Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Noosa Cruising Restaurant - Tewantin 186 4.87 1 Noosa Dreamboats Classic Boat Private Cruises - Noosa 163 4.99 2 Little Vegas Burger & Bar - Airlie Beach 175 4.83 2 Guurrbi Tours - Cooktown 108 4.99 3 Gelocchio - Cairns 398 4.81 3 ABC Scuba Diving Port Douglas - Port Douglas 273 4.99 4 Cruze Coffee - Cairns 137 4.80 4 Daintree Safaris - Port Douglas 178 4.98 5 The Black Sheep Espresso Baa - Coolangatta 115 4.77 5 Trail Bike Adventures - Cairns 116 4.97 6 Zanette's Gelato - Surfers Paradise 106 4.76 6 Big Mama Sailing - Day Tours - Mission Beach 226 4.97 7 What's in the Pot - Redcliffe 138 4.75 7 D'Arcy of Daintree 4WD Tours - Cape Tribulation 191 4.96 8 Devine Gelato - Cairns 606 4.74 8 Blue Dolphin Marine Tours - Hervey Bay 315 4.96 9 Petit Cafe Kuranda - Kuranda 221 4.73 9 Freedom Whale Watch - Hervey Bay 634 4.95 10 Allure on Currumbin - Currumbin 760 4.71 10 Blue Dive Port Douglas - Day Diving - Port Douglas 672 4.95 11 Verve - Broadbeach 234 4.70 11 Daintree Wonder Tours - Port Douglas 234 4.95 12 My Gelato Kirra - Coolangatta 155 4.69 12 Ocean Safari - Cape Tribulation 449 4.95 13 Key Restaurant Maleny - Maleny 289 4.69 13 Heartland Theatre - Longreach 203 4.95 14 Brendan's Cafe on the Goodwill Bridge - Brisbane 102 4.69 14 Flyboard Cairns - Cairns 151 4.94 15 Amici Cafe - Caloundra 369 4.68 15 Reef Teach - Cairns 252 4.94 16 Indulge - Bundaberg 160 4.67 16 Jet Ski Safaris - Main Beach 322 4.93 17 Little Lane Espresso - Coolum Beach 138 4.67 17 Drop Bear Adventures - Day Tour - Fraser Island 573 4.93 18 HANK Dining & Bar - Broadbeach 158 4.66 18 Paradise Jet Boating - Main Beach 876 4.93 19 Ten Japanese Restaurant - Broadbeach 133 4.66 19 Dan Irby's Mangrove Adventures - Daintree 319 4.92 20 Masala Shanti - Mount Tamborine 137 4.66 20 Odyssey Bound Half Day Tours - Port Douglas 118 4.92 21 Miel Container - Premium Homemade Burger - Brisbane 114 4.64 21 Opal Reef - Port Douglas 144 4.92 22 Old Church Restaurant - Mount Tamborine 114 4.64 22 Barefoot Tours - Cairns 845 4.92 23 Reserve Restaurant Milton - Brisbane 144 4.64 23 Whitsunday Jetski Tours - Airlie Beach 805 4.92 24 Linga Longa International Restaurant - Edge Hill 196 4.64 24 Equathon Horse Riding Tours - Day Tours - Noosa 219 4.91 25 Indian Empire - Runaway Bay 130 4.63 25 Paddletrek Kayak Adventures - Cape Tribulation 157 4.91
Source: TripAdvisor Internal Reviews Data 33 Best of the Rest (Bubble Rating between 2-4) Restaurants & Attractions o The restaurants and attractions below have the lowest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Kuranda Rainforest View Restaurant - Kuranda 244 2.02 1 Vic Hislop's Shark Show - Urangan 121 2.20 2 La Roma - Broadbeach 136 2.04 2 Big Pineapple - Nambour 175 2.42 3 Belly Busters - Surfers Paradise 162 2.34 3 The Wax Museum - Surfers Paradise 176 2.88 4 Mama Roma - Broadbeach 226 2.34 4 Iron Bar - Port Douglas 155 2.99 5 Toscanis - Surfers Paradise 123 2.46 5 Night Markets - Cairns 250 3.16 6 Bavarian Grill Haus - Mount Tamborine 121 2.52 6 Chinatown - Brisbane 137 3.34 7 Cucina by Toscani's - Brisbane 233 2.67 7 Paradise Country - Oxenford 128 3.38 8 Seafood Empire - Surfers Paradise 175 2.69 8 Treasury Casino - Brisbane 228 3.46 9 Shingle Inn - Brisbane 119 2.79 9 Tilt Train - Brisbane 116 3.47 10 Watt Restaurant + Bar - Brisbane 125 2.79 10 Portside Cruises Pacific Dawn Day Tours - Brisbane 122 3.48 11 Wilson's Boathouse - Brisbane 125 2.81 11 Thunderbird Park - Tamborine 126 3.48 12 Hooters - Surfers Paradise 105 2.88 12 Tamborine Rainforest Skywalk - North Tamborine 353 3.50 13 Charlies Cafe & Bar - Surfers Paradise 132 2.88 13 Sunshine Castle - Bli Bli 112 3.51 14 Outback Jacks Bar and Grill - Cairns 342 2.89 14 Dracula's Haunted House - Gold Coast 140 3.55 15 Bargara Beach Hotel Motel - Bargara 113 2.89 15 Australia Fair Shopping Centre - Southport 147 3.59 16 Cove Bar & Dining - Brisbane 124 3.10 16 Carrara Markets - Carrara 211 3.61 17 Bridges Restaurant - Mackay 125 3.10 17 Sunrover Tours - Fraser Island 203 3.62 18 Airlie Thai - Airlie Beach 154 3.11 18 Brisbane's Alma Park Zoo - Dakabin 174 3.64 19 Weis Seafood Smorgasbord - Toowoomba 166 3.11 19 The Reef Casino - Cairns 293 3.66 20 Sizzling Meals - Port Douglas 105 3.12 20 Shute Harbour - Airlie Beach 166 3.68 21 coco cubano mackay - Mackay 102 3.14 21 WILD LIFE Hamilton Island - Hamilton Island 293 3.70 22 Viva Italia - Urangan 155 3.15 22 Warner Bros. Movie World - Oxenford 2367 3.70 Bistro Dining at Stradbroke Island Beach Hotel - North 23 Stradbroke Island 119 3.18 23 Wet 'n' Wild Water World - Oxenford 1132 3.73 24 Mon Komo Hotel Dining - Redcliffe 194 3.20 24 Whale One - Mooloolaba 181 3.77 25 The Bayswater - Hervey Bay 158 3.22 25 Wheel of Brisbane - Brisbane 496 3.80
Source: TripAdvisor Internal Reviews Data 34 Queensland vs. Australian States Accommodations o The below graph shows how Queensland’s Hotels are rated compared to other Australian states based on average rating scores between July 2014- 2015
4.40
4.30
4.20
Queensland, Australia Tasmania, Australia 4.10 Victoria, Australia New South Wales, Australia South Australia, Australia 4.00 Western Australia, Australia
3.90
3.80 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2014 2014 2014 2014 2014 2014 2015 2015 2015 2015 2015 2015 2015
Source: TripAdvisor Internal Reviews Data 35 Queensland vs. Australian States Attractions o The below graph shows how Queensland’s Attractions are rated compared to other Australian states based on average rating scores between July 2014- 2015
4.70
4.65
4.60
4.55
4.50 Queensland, Australia New South Wales, Australia 4.45 Western Australia, Australia Tasmania, Australia 4.40 South Australia, Australia Victoria, Australia 4.35
4.30
4.25
4.20 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2014 2014 2014 2014 2014 2014 2015 2015 2015 2015 2015 2015 2015
Source: TripAdvisor Internal Reviews Data 36 Queensland vs. Australian States Restaurants o The below graph shows how Queensland’s Hotels are rated compared to other Australian states based on average rating scores between July 2014- 2015
4.20
4.15
4.10
4.05 Queensland, Australia Tasmania, Australia 4.00 Victoria, Australia South Australia, Australia 3.95 New South Wales, Australia Western Australia, Australia
3.90
3.85
3.80 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2014 2014 2014 2014 2014 2014 2015 2015 2015 2015 2015 2015 2015
Source: TripAdvisor Internal Reviews Data 37 Queensland vs. Competitive Destinations
o The below graph shows the average ratings of the top competitive destinations to Queensland (Bali, Hawaii, NZ and Fiji), in comparison to Queensland. Bali ranks the highest in Hotels and Restaurants and Hawaii ranks the highest in Attractions
Destination Hotels Attraction Restaurant
Bali 4.31 4.36 4.25
Hawaii 4.21 4.56 4.17
Queensland 4.16 4.45 4.01
NZ 4.26 4.55 4.16
Fiji 4.24 4.44 4.15
Source: TripAdvisor Internal Reviews Data 38 Queensland vs. Competitive Destinations Accommodations o The below graph shows how Queensland’s Attractions are rated compared to other international competitor regions
4.40
4.35
4.30
4.25
Bali, Indonesia 4.20 Hawaii, United States
4.15 Queensland, Australia Fiji
4.10 New Zealand
4.05
4.00
3.95 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2014 2014 2014 2014 2014 2014 2015 2015 2015 2015 2015 2015 2015
Source: TripAdvisor Internal Reviews Data 39 Queensland vs. Competitive Destinations Attractions o The below graph shows how Queensland’s Attractions are rated compared to other international competitor regions
4.70
4.60
4.50
4.40 Bali, Indonesia Hawaii, United States Queensland, Australia 4.30 Fiji New Zealand 4.20
4.10
4.00 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2014 2014 2014 2014 2014 2014 2015 2015 2015 2015 2015 2015 2015
Source: TripAdvisor Internal Reviews Data 40 Queensland vs. Competitive Destinations Restaurants o The below graph shows how Queensland’s Restaurants are rated compared to other international competitor regions
4.40
4.30
4.20
4.10 Bali, Indonesia Hawaii, United States Queensland, Australia 4.00 Fiji New Zealand 3.90
3.80
3.70 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2014 2014 2014 2014 2014 2014 2015 2015 2015 2015 2015 2015 2015
Source: TripAdvisor Internal Reviews Data 41 QUEENSLAND REGION CONTENT AND REVIEWS Queensland Overall Summary
o 1,077,376 Reviews and Opinions o 163 Destinations
Source: TripAdvisor Internal Reviews Data 43 Brisbane Region o Content Growth • Accommodation: 303 • Attractions: 418 • Restaurants: 3141 o 222,319 Reviews o Travel duration is around 4.05 days • With Italians spending nearly 6 days and Singaporeans spending less than 4 days o Travel planning is around 73.43 days prior to travel o Sydney, Surfers and Melbourne are most viewed after Brisbane Brisbane Reviews and Ratings
# Reviews Accommodations Attractions Accommodation Restaurants 4.30 8,000 4.20 6,000 4.10 4.00 4,000 2015 3.90 2,000 2014 3.80 2013
- 3.70
July
May
June
April
March
August
Jul-2013 Jul-2014 Jul-2015
January
October
Jan-2013 Jan-2014 Jan-2015
Sep-2013 Sep-2014
February
Nov-2014 Nov-2013
Mar-2013 Mar-2014 Mar-2015
May-2015 May-2013 May-2014
December
November September
Attractions Restaurants 4.50 4.05 4.00 4.45 3.95 4.40 3.90 3.85 2015 2015 4.35 3.80 3.75 2014 4.30 2014 3.70 2013 2013
4.25 3.65
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 45 Brisbane Business Listings Growth Over Time
o Restaurant Listings have grown significantly between 2013-2015, while Hotels and Attractions have remained steady
5,000
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
1/4/2012 1/6/2012 1/1/2013 1/3/2013 1/9/2014 1/6/2015 1/8/2015 1/1/2012 1/2/2012 1/3/2012 1/5/2012 1/7/2012 1/8/2012 1/9/2012 1/2/2013 1/4/2013 1/5/2013 1/6/2013 1/7/2013 1/8/2013 1/9/2013 1/1/2014 1/2/2014 1/3/2014 1/4/2014 1/5/2014 1/6/2014 1/7/2014 1/8/2014 1/1/2015 1/2/2015 1/3/2015 1/4/2015 1/5/2015 1/7/2015
1/12/2013 1/10/2012 1/11/2012 1/12/2012 1/10/2013 1/11/2013 1/10/2014 1/11/2014 1/12/2014
Source: TripAdvisor Internal Reviews Data 46 Brisbane Hotel & Restaurant Sub Bubble Analysis
o Hotel Location and Cleanliness is rated the high by TripAdvisor users, with Room being the lowest rated. Restaurant food and staff/ service is rated high in Brisbane.
Source: TripAdvisor Internal Reviews Data 47 Best of Brisbane Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 What's in the Pot - Redcliffe 138 4.75 1 Brisbane By Bicycle - Brisbane 105 4.90 2 Brendan's Cafe on the Goodwill Bridge - Brisbane 102 4.69 2 North Gorge Walk - North Stradbroke Island 215 4.83 3 Masala Shanti - Mount Tamborine 137 4.66 3 Brisbane Greeters - Brisbane 207 4.79 4 Old Church Restaurant - Mount Tamborine 114 4.64 4 Brisbane Whale Watching - Redcliffe 159 4.79 5 Miel Container - Premium Homemade Burger - Brisbane 114 4.64 5 Riverlife Adventure Centre - Brisbane 567 4.75 6 Reserve Restaurant Milton - Brisbane 144 4.64 6 Queens Park - Ipswich 120 4.68 7 Double Shot Espresso - Brisbane 110 4.63 7 Brisbane Arts Theatre - Brisbane 110 4.64 8 The Spice Avenue Balti Restaurant - Brisbane 209 4.62 8 CityCat Ferry - Brisbane 2013 4.62 9 Bird's Nest Restaurant - Brisbane 113 4.61 9 South Bank Parklands - Brisbane 3930 4.61 Bella Tiarnie Italian Restaurant & Gourmet Pizzas - Catholic Old St. Stephen's Church (chapel) - Brisbane 169 4.60 10 Brisbane 195 4.61 10 11 Zafron - Brisbane 228 4.60 11 State Library Of Queensland - Brisbane 294 4.59 12 Sono Japanese Restaurant - Brisbane 527 4.59 12 River City Cruises - Brisbane 112 4.57 13 Three Little Pigs - North Tamborine 184 4.58 13 Story Bridge Adventure Climb - Brisbane 224 4.57 14 Delivino on Tamborine - Mount Tamborine 155 4.57 14 Roma Street Parkland - Brisbane 1043 4.56 15 Malt Dining - Brisbane 201 4.57 15 Gallery of Modern Art - Brisbane 847 4.56 16 Merlots By The Sea Wine & Tapas Bar - Bribie Island 111 4.54 16 The Workshops Rail Museum - Ipswich 108 4.56 17 Bacchus - Brisbane 271 4.52 17 Lone Pine Koala Sanctuary - Brisbane 2923 4.55 18 Sono Japanese Restaurant Central City - Brisbane 200 4.52 18 St. Helena Island - Brisbane 162 4.55 19 Bistro Alegria - Brisbane 111 4.51 19 Queensland Performing Arts Centre - Brisbane 461 4.49 20 Urbane Restaurant - Brisbane 155 4.49 20 The Brisbane River - Brisbane 1670 4.47 21 MADO Cafe and Restaurant - Brisbane 222 4.49 21 Suncorp Stadium - Brisbane 809 4.47 22 The Walnut Restaurant - Brisbane 216 4.49 22 Queensland Art Gallery - Brisbane 366 4.47 23 Moda - Brisbane 190 4.48 23 City Hall - Brisbane 371 4.46 24 Tartufo - Brisbane 269 4.47 24 Brisbane Botanic Gardens Mt. Coot-tha - Brisbane 890 4.46 25 Continental Cafe - Brisbane 116 4.45 25 Brisbane Powerhouse - Brisbane 378 4.45
Source: TripAdvisor Internal Reviews Data 48 Trip Duration and Days Prior to Travel Brisbane
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Brisbane
Travel Duration Days Prior to Travel
Italy 5.91 United Kingdom 106.26
France 5.64 Germany 89.16
United Kingdom 5.18 The Netherlands 88.40
Canada 4.90 Canada 87.36
India 4.38 Switzerland 86.12
Japan 4.13 France 76.61
United States 4.08 United States 74.63
Germany 4.03 New Zealand 72.53
Switzerland 3.92 Malaysia 67.63
The Netherlands 3.76 Singapore 64.29
Malaysia 3.65 Japan 64.21
New Zealand 3.59 China 64.04
China 3.33 Italy 62.13
Singapore 3.26 India 44.19
Source: TripAdvisor Internal Site Data 49 *Top 10 International IPs Brisbane Best of the Best: Hotels
o The hotels below have the highest average user score out of all hotels with a High Star Rating (4.5-5.0) and a High TripAdvisor Bubble Score (4.5-5.0) -- and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Camelot Cottages - North Tamborine 4.5 5.0 109 4.91 2 Spicers Peak Lodge - Maryvale 5.0 5.0 310 4.87 Meriton Serviced Apartments Brisbane on Herschel 3 Street - Brisbane 4.5 4.5 2541 4.70 4 Spicers Balfour Hotel - Brisbane 5.0 4.5 355 4.66 5 Emporium Hotel - Brisbane 5.0 4.5 776 4.62 6 Brisbane Holiday Village - Brisbane 4.5 4.5 216 4.61 7 Quest Spring Hill Serviced Apartments - Brisbane 4.5 4.5 110 4.59 8 Escarpment Retreat - Mount Tamborine 5.0 4.5 244 4.58 9 Punthill Brisbane - Brisbane 4.5 4.5 377 4.54 10 Pethers Rainforest Retreat - North Tamborine 5.0 4.5 225 4.50 11 The Point Brisbane Hotel - Brisbane 4.5 4.5 465 4.40 12 The Docks On Goodwin Apartments - Brisbane 4.5 4.5 108 4.36 13 Sofitel Brisbane Central - Brisbane 5.0 4.5 2997 4.27
Source: TripAdvisor Internal Reviews Data 50 Brisbane Best of the Rest: Hotels o The hotels below have the highest average user score out of all hotels with a Low Star Rating (1.0-3.5) but a High TripAdvisor Bubble Score (4.5-5.0) – and at least 100 published TA reviews o Lower-star hotels and B&Bs with great TA scores serve as great examples of smaller accommodations with great service
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Kirkland House Bed & Breakfast - Brisbane 3.0 5.0 206 4.83 2 Bestbrook Mountain Resort - Maryvale 3.0 4.5 245 4.47 3 Aaronlee Retreat - Mount Tamborine 3.5 4.5 137 4.45 4 Grand Total 0.0 0.0 588 13.74
Source: TripAdvisor Internal Reviews Data 51 Gold Coast o Content: • Accommodation: 534 • Attractions: 254 • Restaurants: 1143 o 226,831 Reviews o Travel Duration is 5.67 • Italians spend over 8 days and Indians spending less than 4 days o Travel planning is around 88.30 days prior to travel o Travellers searching GC also look at Surfers and Broadbeach Gold Coast Reviews and Ratings
# Reviews Accommodations 8,000 Attractions Accommodation Restaurants 4.25 7,000 4.20 4.15 6,000 4.10 5,000 4.05 4,000 4.00 3.95 2015 3,000 3.90 2,000 3.85 2014 1,000 3.80 3.75 2013
- 3.70
July
May
June
April
March
August
Jul-2013 Jul-2014 Jul-2015
January
October
Jan-2013 Jan-2014 Jan-2015
Sep-2013 Sep-2014
February
Nov-2014 Nov-2013
Mar-2013 Mar-2014 Mar-2015
May-2015 May-2013 May-2014
December
November September
Attractions Restaurants 4.50 4.15 4.40 4.10 4.30 4.05 4.20 4.00 4.10 3.95 2015 2015 4.00 3.90 3.90 2014 3.85 2014 3.80 3.80 2013 2013
3.70 3.75
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 53 Gold Coast Business Listings Growth Over Time
o Restaurant Listings have grown significantly between 2013-2015, while Hotels grew in 2015 and Attractions have remained steady
2,500
2,000
1,500
1,000
500
0
Source: TripAdvisor Internal Reviews Data 54 Best of Gold Coast Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 The Black Sheep Espresso Baa - Coolangatta 115 4.77 1 Jet Ski Safaris - Main Beach 322 4.93 2 Zanette's Gelato - Surfers Paradise 106 4.76 2 Paradise Jet Boating - Main Beach 876 4.93 3 Allure on Currumbin - Currumbin 760 4.71 3 Balloon Aloft Gold Coast - Surfers Paradise 148 4.89 4 Verve - Broadbeach 234 4.70 4 Broadwater Canal Cruises - Main Beach 117 4.87 5 My Gelato Kirra - Coolangatta 155 4.69 5 Jetpack Flyboard Adventures - Main Beach 151 4.86 6 HANK Dining & Bar - Broadbeach 158 4.66 6 Southern Cross 4WD Tours - Surfers Paradise 192 4.85 7 Ten Japanese Restaurant - Broadbeach 133 4.66 7 Jetboat Extreme - Surfers Paradise 162 4.83 8 Indian Empire - Runaway Bay 130 4.63 8 Get Wet Surf School - Surfers Paradise 127 4.82 9 Misono Japanese Steakhouse - Surfers Paradise 654 4.62 9 Bluewater Cruises - Surfers Paradise 820 4.80 10 Vanitas - Main Beach 113 4.62 10 Hot Air Balloon Gold Coast - Surfers Paradise 476 4.78 11 Boom Boom Burgers - Surfers Paradise 199 4.62 11 The Rockpools - Southport 159 4.76 12 Hellenika - Mermaid Beach 381 4.61 12 Sea World Whale Watch - Main Beach 124 4.76 13 Little Truffle Dining Room & Bar - Mermaid Beach 228 4.59 13 Burleigh Heads Beach - Burleigh Heads 609 4.73 14 Agnee Indian - Robina 132 4.59 14 Gold Coast Watersports - Main Beach 126 4.71 15 Samurais Paradise - Surfers Paradise 114 4.55 15 Coolangatta Beach - Coolangatta 541 4.70 16 The Little Plate - Burleigh Heads 183 4.54 16 Snapper Rocks - Coolangatta 168 4.69 Whales in Paradise - Gold Coast Whale Watching Pty Ltd 17 Jonez on Food - Hope Island 119 4.52 17 - Surfers Paradise 409 4.67 18 Espana Tapas Bar - Broadbeach 243 4.52 18 Springbrook National Park - Springbrook 135 4.64 19 Champagne Brasserie - Broadbeach 238 4.52 19 Kirra Beach - Coolangatta 229 4.59 20 Bin 12 - Burleigh Heads 102 4.51 20 Natural Bridge - Springbrook 326 4.56 21 Chill Dining & Wine Bar - Main Beach 191 4.48 21 G:link - Broadbeach 245 4.54 22 Elk Espresso - Gold Coast 164 4.47 22 Putt Putt Golf - Mermaid Beach 213 4.52 23 RockSalt Modern Dining - Broadbeach 306 4.47 23 Tamborine Mountain - Gold Coast 270 4.51 24 The Cardamom Pod - Broadbeach 221 4.47 24 Robina Town Shopping Centre - Robina 241 4.51 25 Alfresco Pizzeria Restaurant - Surfers Paradise 110 4.46 25 Spirit of Gold Coast Whale Watching - Main Beach 249 4.49
Source: TripAdvisor Internal Reviews Data 55 Gold Coast Hotel & Restaurant Sub Bubble Analysis
o The Hotel Location is rated the highest by TripAdvisor users, followed by Value and Cleanliness. Restaurant Food and Staff/Service is rated high, however Atmosphere is rated low in the Gold Coast.
Source: TripAdvisor Internal Reviews Data 56 Trip Duration and Days Prior to Travel Gold Coast
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Gold Coast
Travel Duration Days Prior to Travel
Italy 8.05 United Kingdom 120.82
United Kingdom 7.97 The Netherlands 98.33
Canada 7.58 New Zealand 97.74
France 7.39 Germany 94.71
Germany 7.12 Canada 93.10
New Zealand 6.55 France 89.39
Switzerland 6.38 Switzerland 88.85
The Netherlands 6.20 Malaysia 85.09
United States 5.34 Japan 83.54
Singapore 4.92 United States 80.53
Japan 4.88 Singapore 80.02
Malaysia 4.64 India 75.06
China 4.02 China 72.35
India 3.69 Italy 63.42
Source: TripAdvisor Internal Site Data 57 *Top 10 International IPs Gold Coast Best of the Best: Hotels
o The hotels below have the highest average user score out of all hotels with a High Star Rating (4.5-5.0) and a High TripAdvisor Bubble Score (4.5-5.0) -- and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Xanadu Holiday Resort - Main Beach 4.5 5.0 467 4.78 2 Peppers Broadbeach - Broadbeach 5.0 4.5 1331 4.67 3 Peppers Ruffles Lodge & Spa - Willow Vale 5.0 4.5 111 4.64 4 Peppers Soul Surfers Paradise - Surfers Paradise 5.0 4.5 643 4.61 5 Reflection on the Sea - Coolangatta 4.5 4.5 114 4.57 6 Treasure Island Resort & Holiday Park - Biggera Waters 4.5 4.5 838 4.47 7 Ultra Broadbeach - Broadbeach 4.5 4.5 177 4.47 8 Oscar On Main - Main Beach 4.5 4.5 218 4.46 9 The Sebel Coolangatta - Coolangatta 4.5 4.5 236 4.45 10 Bel Air on Broadbeach - Broadbeach 4.5 4.5 300 4.45 11 Belle Maison Resort - Broadbeach 4.5 4.5 231 4.43 12 Reflection Tower Two - Coolangatta 4.5 4.5 244 4.41 13 Golden Sands Holiday Apartments - Main Beach 4.5 4.5 158 4.41 Surfers Paradise Marriott Resort & Spa - Surfers 14 Paradise 5.0 4.5 1466 4.39 15 Sheraton Mirage Resort & Spa Gold Coast - Main Beach 5.0 4.5 924 4.36 16 QT Gold Coast - Surfers Paradise 4.5 4.5 1769 4.31 17 RACV Royal Pines Resort - Benowa 5.0 4.5 610 4.30 18 ULTIQA Air On Broadbeach - Broadbeach 4.5 4.5 256 4.28 19 Sofitel Gold Coast Broadbeach - Broadbeach 5.0 4.5 2088 4.27 20 Artique Surfers Paradise - Surfers Paradise 4.5 4.5 836 4.27
Source: TripAdvisor Internal Reviews Data 58 Gold Coast Best of the Rest: Hotels o The hotels below have the highest average user score out of all hotels with a Low Star Rating (1.0-3.5) but a High TripAdvisor Bubble Score (4.5-5.0) – and at least 100 published TA reviews o Lower-star hotels and B&Bs with great TA scores serve as great examples of smaller accommodations with great service
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Ashmore Palms Holiday Village - Ashmore 3.5 5.0 430 4.77 2 Maldives Resort - Main Beach 3.5 4.5 195 4.64 3 Neptune Resort - Broadbeach 3.5 4.5 136 4.60 4 Key Largo Apartments - Burleigh Heads 3.5 4.5 109 4.53 5 Hi Surf Beachfront Resort Apartments - Surfers Paradise 3.0 4.5 211 4.42 6 Paradise Isles - Surfers Paradise 3.5 4.5 132 4.33 7 Aruba Surf Resort - Broadbeach 3.5 4.5 137 4.28 8 The Shore Holiday Apartments - Surfers Paradise 3.5 4.5 254 4.28
Source: TripAdvisor Internal Reviews Data 59 Mackay Region
o Content • Hotels: 82 • Things to Do: 28 • Restaurants 194 o 37,530 Reviews o Travel duration is around 3.42 days • with the French spending nearly over 6 days and Japanese spending less than 3 days o Travel planning is around 77.83 days prior to travel o Airlie beach is most viewed after Mackay Mackay Region Reviews and Ratings
# Reviews Accommodations 500 Attractions Accommodation Restaurants 4.40 400 4.35 300 4.30 4.25 200 2015 4.20 100 2014 4.15 2013
- 4.10
July
May
June
April
March
August
Jul-2013 Jul-2014 Jul-2015
January
October
Jan-2013 Jan-2014 Jan-2015
Sep-2013 Sep-2014
February
Nov-2014 Nov-2013
Mar-2013 Mar-2014 Mar-2015
May-2015 May-2013 May-2014
December
November September
Attractions Restaurants 5.00 4.20 4.50 4.15 4.00 4.10 3.50 4.05 2015 2015 3.00 4.00 2014 2014 2.50 3.95 2013 2013
2.00 3.90
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 61 Mackay Business Listings Growth Over Time
o Restaurant Listings have grown significantly between 2013-2015, while Hotels grew in 2015 and Attractions have remained steady
180
160
140
120
100
80
60
40
20
0
Source: TripAdvisor Internal Reviews Data 62 Best of The Mackay Region Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 BURP eat drink & The Dispensary - Mackay 197 4.26 1 Bluewater Lagoon - Mackay 119 4.66 2 Kevin's Place - Mackay 107 4.10 3 Church on Palmer - Mackay 123 4.10 4 Hot Wok - Mackay 110 4.09 5 spice n flavor - Mackay 131 4.08 6 The Austral Hotel - Mackay 147 3.94 7 Sorbello's Italian Restaurant - Mackay 289 3.86 8 The Coffee Club - Mackay 101 3.72 9 Maria's Donkey - Mackay 111 3.50 10 Angelo's On The Marina - Mackay 144 3.31 11 Eimeo Pacific Hotel - Mackay 185 3.22 12 coco cubano mackay - Mackay 102 3.14 13 Bridges Restaurant - Mackay 125 3.10
Source: TripAdvisor Internal Reviews Data 63 Mackay Region Hotel & Restaurant Sub Bubble Analysis
o Hotel Location is rated the high by TripAdvisor users, with Room being the lowest rated. Restaurant food and staff/ service is rated high in Mackay region.
Source: TripAdvisor Internal Reviews Data 64 Trip Duration and Days Prior to Travel Mackay Region
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Mackay Region
Travel Duration Days Prior to Travel
France 6.25 United Kingdom 118.79
Italy 5.73 The Netherlands 113.21
United States 5.30 Germany 108.31
United Kingdom 4.36 France 99.75
New Zealand 4.34 Switzerland 92.90
The Netherlands 3.85 Canada 84.66
Canada 3.85 New Zealand 79.28
India 3.45 United States 78.94
Malaysia 3.22 China 78.67
Germany 2.45 Italy 67.38
Singapore 2.44 India 57.23
China 2.24 Japan 54.86
Switzerland 2.10 Malaysia 47.67
Japan 2.08 Singapore 30.47
Source: TripAdvisor Internal Site Data 65 *Top 10 International IPs Southern Great Barrier Reef o Content • Accommodation: 132 • Attractions: 63 • Restaurants: 276 o Travel duration is around 3.61 days • Indians spending over 4.5 days • The Swiss spending around 2 days o Travel planning is around 77.79 days prior to travel Southern Great Barrier Reef Reviews and Ratings
# Reviews Accommodations 500 Attractions Accommodation Restaurants 4.40 400 4.20 300 4.00 3.80 200 2015 3.60 100 2014 3.40 2013
- 3.20
July
May
June
April
March
August
Jul-2013 Jul-2014 Jul-2015
January
October
Jan-2013 Jan-2014 Jan-2015
Sep-2013 Sep-2014
February
Nov-2014 Nov-2013
Mar-2013 Mar-2014 Mar-2015
May-2015 May-2013 May-2014
December
November September
Attractions Restaurants 6.00 4.50 4.00 5.00 3.50 4.00 3.00 2.50 3.00 2015 2.00 2015 2.00 1.50 2014 1.00 2014 1.00 2013 0.50 2013
0.00 0.00
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 67 Southern Great Barrier Reef Business Listings Growth Over Time o Restaurant Listings have grown significantly between 2013-2015, while Hotels grew in 2015 and Attractions have remained steady
450
400
350
300
250
200
150
100
50
0
1/3/2012 1/2/2013 1/5/2013 1/4/2014 1/7/2014 1/1/2012 1/2/2012 1/4/2012 1/5/2012 1/6/2012 1/7/2012 1/8/2012 1/9/2012 1/1/2013 1/3/2013 1/4/2013 1/6/2013 1/7/2013 1/8/2013 1/9/2013 1/1/2014 1/2/2014 1/3/2014 1/5/2014 1/6/2014 1/8/2014 1/9/2014 1/1/2015 1/2/2015 1/3/2015 1/4/2015 1/5/2015 1/6/2015 1/7/2015 1/8/2015
1/11/2012 1/10/2014 1/10/2012 1/12/2012 1/10/2013 1/11/2013 1/12/2013 1/11/2014 1/12/2014
Source: TripAdvisor Internal Reviews Data 68 Best of Southern Great Barrier Reef Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Indulge - Bundaberg 160 4.67 1 1770 LARC! Tours - Seventeen Seventy 210 4.81 2 Getaway Garden Cafe - Agnes Water 166 4.62 2 Hinkler Hall of Aviation - Bundaberg 102 4.49 3 Red Chilli Thai Bargara - Bargara 111 4.49 3 Mon Repos - Bundaberg 207 4.48 4 Megalomania Bar & Bistro - Yeppoon 170 4.37 4 Capricorn Caves - Rockhampton 217 4.44 5 Cafe Bliss - Rockhampton 102 4.35 5 Lady Musgrave Island - Lady Musgrave Island 118 4.44 6 Rocksalt Bar & Restaurant - Gladstone 182 4.08 6 Rockhampton Botanic Gardens and Zoo - Rockhampton 256 4.41 7 Grunske's - Bundaberg 153 4.01 7 Bundaberg Rum Distillery - Bundaberg 399 4.38 8 Giddy Goat Cafe and Bar - Rockhampton 147 3.97 8 Bundaberg Botanic Gardens - Bundaberg 119 4.27 9 The Waterline Restaurant - Yeppoon 126 3.84 9 Lady Musgrave Cruises - Seventeen Seventy 217 4.05 10 Beaches Bistro - Rosslyn 107 3.81 11 The Coffee Club Yeppoon Esplanade - Yeppoon 137 3.80 12 Pacinos Italian Restaurant - Rockhampton 119 3.72 13 Salt at Bargara - Bargara 105 3.70 14 Ribs and Rumps - Gladstone 135 3.69 15 Gladstone Yacht Club - Gladstone 123 3.63 16 The Tree Restaurant - Seventeen Seventy 260 3.56 17 Kacy's Restaurant - Bargara 214 3.40 18 The Edge Restaurant - Rockhampton 145 3.30 19 Bargara Beach Hotel Motel - Bargara 113 2.89
Source: TripAdvisor Internal Reviews Data 69 Southern Great Barrier Hotel & Attraction Sub Bubble Analysis
o When evaluating the sub-bubble ratings, the Location is rated the highest by TripAdvisor users, followed by Cleanliness and Staff . Restaurant Staff/Service is rated the highest, followed by Food.
Source: TripAdvisor Internal Reviews Data 70 Trip Duration and Days Prior to Travel Southern Great Barrier Reef
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Southern Great Barrier Reef
Travel Duration Days Prior to Travel
India 4.53 The Netherlands 113.98
Italy 4.37 Germany 109.79
New Zealand 4.34 United Kingdom 107.49
Japan 4.23 France 96.31
China 3.71 Switzerland 92.03
Singapore 3.57 Italy 91.42
France 3.49 United States 86.80
United Kingdom 3.47 Canada 85.56
United States 3.28 New Zealand 82.92
Canada 3.08 Japan 70.15
Germany 2.95 Malaysia 69.26
Malaysia 2.69 China 54.65
The Netherlands 2.50 India 52.58
Switzerland 2.01 Singapore 51.72
Source: TripAdvisor Internal Site Data 71 *Top 10 International IPs Southern Great Barrier Reef Best of the Rest: Hotels
o The hotels below have the highest average user score out of all hotels with a Low Star Rating (1.0-3.5) but a High TripAdvisor Bubble Score (4.5-5.0) – and at least 100 published TA reviews o Lower-star hotels and B&Bs with great TA scores serve as great examples of smaller accommodations with great service
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Coral Inn Yeppoon - Yeppoon 3.5 4.5 171 4.54
Source: TripAdvisor Internal Reviews Data 72 Sunshine Coast o Content: • Hotels: 89 • Things to Do: 283 • Restaurants 1,148 o 132,990 Reviews o Travel duration is around 4.64 days. • Italians spending nearly 6 days • Malaysians spending less than 3 days o Travel planning is around 80.06 days prior to travel o Destinations most viewed after Sunshine Coast are areas within Sunshine Coast including Noosa Sunshine Coast Reviews and Ratings
# Reviews Accommodations Attractions Accommodation Restaurants 4.45 4,000 4.40 4.35 3,000 4.30 4.25 2,000 4.20 4.15 2015 4.10 2014 1,000 4.05 4.00 2013
- 3.95
July
May
June
April
March
August
Jul-2013 Jul-2014 Jul-2015
January
October
Jan-2013 Jan-2014 Jan-2015
Sep-2013 Sep-2014
February
Nov-2014 Nov-2013
Mar-2013 Mar-2014 Mar-2015
May-2015 May-2013 May-2014
December
November September
Attractions Restaurants 4.65 4.25 4.60 4.20 4.55 4.15 4.50 4.10 4.45 4.05 4.40 2015 4.00 2015 4.35 3.95 4.30 2014 3.90 2014 4.25 2013 3.85 2013
4.20 3.80
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 74 Sunshine Coast Business Listings Growth Over Time o Restaurant Listings have grown significantly between 2013-2015, while Hotels grew in 2015 and Attractions have remained steady
1,200
1,000
800
600
400
200
0
Source: TripAdvisor Internal Reviews Data 75 Best of Sunshine Coast Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Noosa Cruising Restaurant - Tewantin 186 4.87 1 Noosa Dreamboats Classic Boat Private Cruises - Noosa 163 4.99 2 Key Restaurant Maleny - Maleny 289 4.69 2 Equathon Horse Riding Tours - Day Tours - Noosa 219 4.91 3 Amici Cafe - Caloundra 369 4.68 3 Scuba World - Mooloolaba 168 4.91 4 Little Lane Espresso - Coolum Beach 138 4.67 4 Noosa River & Canal Cruises - Noosaville 129 4.88 5 Reserve Restaurant Cellar - Maleny 168 4.62 5 Coastal Cruises Mooloolaba - Mooloolaba 352 4.81 6 Spice Bar - Mooloolaba 386 4.61 6 Noosa National Park - Noosa 1107 4.74 7 Maison de Provence - Cooroy 123 4.61 7 Mooloolaba Beach - Mooloolaba 494 4.73 8 Little Humid Restaurant - Noosaville 327 4.58 8 The Noosa Ferry Cruise Company - Noosa 228 4.71 9 Rock Salt - Noosa 246 4.55 9 HMAS Brisbane - Mooloolaba 110 4.67 10 Karma Waters - Mooloolaba 722 4.55 10 Kings Beach - Caloundra 256 4.67 11 Lemon and Thyme - Mooloolaba 243 4.54 11 Mary Cairncross Scenic Reserve - Maleny 296 4.66 12 Harvest Restaurant - Coolum Beach 303 4.54 12 Noosa Main Beach - Noosa 727 4.64 13 River Cottage Restaurant - Noosa 173 4.53 13 Fraser Island Adventure Tours - Mooloolaba 197 4.59 14 Gusto - Noosa 263 4.53 14 Maroochydore Beach - Maroochydore 176 4.53 15 Flux Restaurant & Lounge - Noosaville 140 4.52 15 Mount Coolum - Coolum Beach 145 4.53 16 Indiyum Indian Restaurant - Caloundra 341 4.52 16 Peregian Beach - Peregian Beach 150 4.53 17 The Long Apron - Montville 167 4.51 17 Queensland Air Museum - Caloundra 106 4.50 18 La Riviera - Noosaville 174 4.51 18 Australia Zoo - Beerwah 2078 4.50 19 Maudys - Maleny 142 4.51 19 Kondalilla Falls - Montville 248 4.48 20 The Terrace Seafood Restaurant - Maleny 218 4.50 20 Maleny Botanic Gardens - Maleny 381 4.44 21 The Burger Bar - Noosa 251 4.48 21 The Discovery Group - Day Tours - Noosa 287 4.42 22 Spirit House - Yandina 711 4.47 22 Eumundi Market - Eumundi 694 4.35 23 The Caf Coolum - Coolum Beach 111 4.46 23 Maroochydore, Sunshine Plaza - Maroochydore 191 4.27 24 Sirocco Noosa - Noosaville 345 4.45 24 Aussie World - Caloundra 214 4.12 25 Raj Indian Restaurant - Noosaville 124 4.44 25 Hastings Street, Noosa - Noosa 661 4.07
Source: TripAdvisor Internal Reviews Data 76 Sunshine Coast Hotel & Restaurant Sub Bubble Analysis
o The hotel Location is rated the highest by TripAdvisor users, followed by Cleanliness and Staff . Restaurant Food and Staff/Service are both rated the highest, followed by Value.
Source: TripAdvisor Internal Reviews Data 77 Trip Duration and Days Prior to Travel Sunshine Coast
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Sunshine Coast
Travel Duration Days Prior to Travel
Italy 6.61 United Kingdom 113.98
New Zealand 6.54 Germany 105.48
Canada 6.10 Switzerland 101.84
United Kingdom 5.81 The Netherlands 95.58
France 5.29 New Zealand 93.77
Switzerland 5.22 France 89.74
Germany 4.95 Canada 88.14
United States 4.91 United States 83.68
Japan 4.06 Japan 71.64
India 3.86 Italy 69.58
China 3.81 China 63.08
The Netherlands 3.73 Singapore 62.18
Singapore 3.27 Malaysia 62.17
Malaysia 3.11 India 56.52
Source: TripAdvisor Internal Site Data 78 *Top 10 International IPs Sunshine Coast Best of the Best: Hotels
o The hotels below have the highest average user score out of all hotels with a High Star Rating (4.5-5.0) and a High TripAdvisor Bubble Score (4.5-5.0) -- and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Narrows Escape Rainforest Retreat - Montville 4.5 5.0 314 4.95 2 Aspect Caloundra - Caloundra 4.5 5.0 112 4.84 3 Sunset Cove Resort - Noosaville 4.5 5.0 190 4.84 4 Monaco - Caloundra 4.5 5.0 348 4.77 5 Spicers Clovelly Estate - Montville 5.0 4.5 294 4.75 6 Spicers Tamarind Retreat - Maleny 4.5 4.5 369 4.74 7 Verano Resort - Noosaville 4.5 4.5 309 4.73 8 Oceans Mooloolaba - Mooloolaba 5.0 4.5 265 4.68 9 RACV Noosa Resort - Noosa 5.0 4.5 768 4.58 10 Coco Mooloolaba Apartments - Mooloolaba 4.5 4.5 186 4.56 11 Noosa Tropicana - Noosaville 4.5 4.5 105 4.53 12 Maison Noosa - Luxury Beachfront Resort - Noosa 4.5 4.5 184 4.53 13 Rumba Beach Resort - Caloundra 5.0 4.5 393 4.52 14 Noosa Crest - Noosa 4.5 4.5 159 4.52 15 Sand Dunes Resort - Marcoola 4.5 4.5 101 4.51 16 The Point Coolum Beach - Coolum Beach 4.5 4.5 191 4.49 17 Raffles Mooloolaba - Mooloolaba 4.5 4.5 179 4.45 18 Sheraton Noosa Resort & Spa - Noosa 5.0 4.5 440 4.35 19 Element on Coolum Beach - Coolum Beach 4.5 4.5 128 4.34 20 Windward Apartments - Mooloolaba 4.5 4.5 188 4.34 21 Peppers Noosa Resort & Villas - Noosa 5.0 4.5 1100 4.33 22 Netanya Noosa Resort - Noosa 4.5 4.5 194 4.27
Source: TripAdvisor Internal Reviews Data 79 Sunshine Coast Best of the Rest: Hotels o The hotels below have the highest average user score out of all hotels with a Low Star Rating (1.0-3.5) but a High TripAdvisor Bubble Score (4.5-5.0) – and at least 100 published TA reviews o Lower-star hotels and B&Bs with great TA scores serve as great examples of smaller accommodations with great service
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Coral Beach Noosa Resort - Noosaville 3.5 4.5 188 4.72 2 Sails Resort on Golden Beach - Caloundra 3.5 4.5 126 4.65 3 Gemini Resort - Caloundra 3.5 4.5 189 4.41 4 Culgoa Point Beach Resort - Noosa 3.5 4.5 207 4.35 5 Islander Noosa Resort - Noosaville 3.5 4.5 200 4.29
Source: TripAdvisor Internal Reviews Data 80 Townsville North Queensland o Content: • Accommodations: 101 • Attractions: 66 • Restaurants 236 o 24,177 Reviews o Travel duration is around 3.99 days • New Zealanders spending nearly over 5 days and Swiss spending less than 3 days o Travel planning is around 83.45 days prior to travel o Cairns is most viewed after Townsville o Jezzine Barracks is listed in the top 25 of South Pacific Landmarks in this year’s Traveller Choice Townsville North Queensland Reviews and Ratings
# Reviews Accommodations 1,000 Attractions Accommodation Restaurants 4.40 4.30 800 4.20 600 4.10 4.00 2015 400 3.90 200 3.80 2014 3.70 2013
- 3.60
July
May
June
April
March
August
Jul-2013 Jul-2014 Jul-2015
January
October
Jan-2013 Jan-2014 Jan-2015
Sep-2013 Sep-2014
February
Nov-2014 Nov-2013
Mar-2013 Mar-2014 Mar-2015
May-2015 May-2013 May-2014
December
November September
Attractions Restaurants 4.80 4.20 4.70 4.10 4.60 4.00 4.50 3.90 4.40 3.80 3.70 4.30 2015 3.60 2015 4.20 3.50 4.10 2014 3.40 2014 4.00 3.30 3.90 2013 3.20 2013
3.80 3.10
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 82 Townsville Business Listings Growth Over Time
o Restaurant Listings have grown significantly between 2013-2015, while Hotels grew in 2014 and Attractions have remained steady
400
350
300
250
200
150
100
50
0
Source: TripAdvisor Internal Reviews Data 83 Best of Townsville North Queensland Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Chico Rio Brazilian Restaurant - Townsville 141 4.48 1 Horseshoe Bay Ranch - Magnetic Island 103 4.82 2 Juliette's Gelateria - Townsville 183 4.45 2 Jezzine Barracks - Townsville 138 4.64 3 CIABATTA - Townsville 293 4.40 3 The Strand - Townsville 874 4.63 4 Seasoned - Townsville 135 4.38 4 Magnetic Island Forts Walk - Magnetic Island 171 4.57 5 A Touch of Salt - Townsville 253 4.34 5 Castle Hill - Townsville 619 4.55 6 GYO Japanese Restaurant - Townsville 117 4.29 6 Billabong Sanctuary - Townsville 339 4.49 7 Jam Corner - Townsville 435 4.26 7 Riverway - Townsville 129 4.47 8 Boardwalk Restaurant and Bar - Magnetic Island 156 4.24 8 Reef HQ Great Barrier Reef Aquarium - Townsville 407 4.17 9 The Balcony Restaurant - Townsville 106 4.19 9 Yongala Dive - Ayr 156 4.11 10 The Brewery - Townsville 199 4.18 10 Museum of Tropical Queensland - Townsville 137 4.09 11 Sandi's on Magnetic Island - Magnetic Island 113 4.17 11 Adrenalin Snorkel Dive - Townsville 162 4.08 12 Barefoot art food wine - Magnetic Island 167 4.16 13 Betty Blue & The Lemon Tart - Townsville 126 4.08 14 Brandy's - Townsville 158 4.08 15 TUBE The Ultimate Burger Experience - Townsville 127 4.04 16 Man Friday - Magnetic Island 156 4.03 17 Watermark - Townsville 263 3.90 18 Longboard bar and grill - Townsville 193 3.89 19 Michels - Townsville 160 3.87 20 Townsville Yacht Club - Townsville 112 3.83 21 Cactus Jack's Bar & Grill - Townsville 217 3.83 22 Table 51 - Townsville 103 3.82 23 Caffe Dell' Isola - Magnetic Island 146 3.82 24 Noodies On The Beach - Magnetic Island 157 3.80 25 Masala Indian Cusine - Townsville 127 3.80
Source: TripAdvisor Internal Reviews Data 84 Townsville Hotel & Restaurant Sub Bubble Analysis
o The hotel Location is rated the highest by TripAdvisor users, followed by Cleanliness. Restaurant Staff/Service and Food are both rated the highest, followed by Value.
Source: TripAdvisor Internal Reviews Data 85 Trip Duration and Days Prior to Travel Townsville North Queensland
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Townsville North Queensland
Travel Duration Days Prior to Travel
New Zealand 5.12 Italy 112.18
United Kingdom 4.77 Germany 109.20
United States 4.46 United Kingdom 103.51
Italy 4.27 Malaysia 101.61
Japan 4.18 Switzerland 100.46
Canada 4.02 The Netherlands 99.57
China 4.00 France 97.61
Malaysia 3.68 Canada 93.49
France 3.64 Japan 87.34
The Netherlands 3.43 New Zealand 86.04
India 3.24 United States 84.99
Singapore 3.19 India 62.32
Germany 3.16 Singapore 60.15
Switzerland 3.09 China 45.64
Source: TripAdvisor Internal Site Data 86 *Top 10 International IPs Townsville North Queensland Best of the Best: Hotels
o The hotels below have the highest average user score out of all hotels with a High Star Rating (4.5-5.0) and a High TripAdvisor Bubble Score (4.5-5.0) -- and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Orpheus Island Resort - Orpheus Island 4.5 5.0 126 4.82 2 Grand Hotel Townsville - Townsville 4.5 4.5 268 4.34
Source: TripAdvisor Internal Reviews Data 87 Tropical North Queensland o Content: • Accommodation: 554 • Restaurants: 311 • Attractions: 197 o Travel duration is around 4.34 days • New Zealanders spending nearly 6 days • Indians spending around 3 days o Travel planning is around 88.09 days prior to travel o Most viewed is Palm Cove and Sydney o Two Traveller Choice Awards in Destinations: Cairns and Port Douglas! Tropical North Queensland Reviews and Ratings
# Reviews Accommodations 8,000 Attractions Accommodation Restaurants 4.40 7,000 4.35 6,000 4.30 5,000 4.25 4,000 4.20 3,000 4.15 2015 4.10 2,000 4.05 2014 1,000 4.00 2013
- 3.95
July
May
June
April
March
August
Jul-2013 Jul-2014 Jul-2015
January
October
Jan-2013 Jan-2014 Jan-2015
Sep-2013 Sep-2014
February
Nov-2014 Nov-2013
Mar-2013 Mar-2014 Mar-2015
May-2015 May-2013 May-2014
December
November September
Attractions Restaurants 4.50 4.25 4.20 4.45 4.15 4.40 4.10 4.05 2015 2015 4.35 4.00 3.95 2014 4.30 2014 3.90 2013 2013
4.25 3.85
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 89 Tropical North Queensland Business Listings Growth Over Time o Restaurant Listings have grown significantly between 2013-2015, by 2015 Hotel listings grew higher than Restaurant listings.
900
800
700
600
500
400
300
200
100
0
Source: TripAdvisor Internal Reviews Data 90 Best of Tropical North Queensland Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Gelocchio - Cairns 398 4.81 1 ABC Scuba Diving Port Douglas - Port Douglas 273 4.99 2 Cruze Coffee - Cairns 137 4.80 2 Daintree Safaris - Port Douglas 178 4.98 3 Devine Gelato - Cairns 606 4.74 3 Trail Bike Adventures - Cairns 116 4.97 4 C'est Bon - Cairns 353 4.60 4 Big Mama Sailing - Day Tours - Mission Beach 226 4.97 5 Bang and Grind - Cairns 124 4.57 5 Blue Dive Port Douglas - Day Diving - Port Douglas 672 4.95 6 Whileaway Coffeeshop - Port Douglas 346 4.56 6 Daintree Wonder Tours - Port Douglas 234 4.95 7 Origin Espresso - Port Douglas 258 4.55 7 Flyboard Cairns - Cairns 151 4.94 8 Caffiend - Cairns 225 4.53 8 Reef Teach - Cairns 252 4.94 9 Bagus Cafe - Cairns 142 4.53 9 Odyssey Bound Half Day Tours - Port Douglas 118 4.92 10 Salsa Bar & Grill - Port Douglas 1978 4.52 10 Opal Reef - Port Douglas 144 4.92 11 Tamarind - Cairns 412 4.51 11 Barefoot Tours - Cairns 845 4.92 12 Temple of Taste Restaurant & Terrace - Palm Cove 184 4.51 12 Tony's Tropical Tours - Port Douglas 946 4.90 13 Meldrum's Pies In Paradise - Cairns 127 4.50 13 Wavelength Reef Charters - Port Douglas 924 4.89 14 The Little Larder Port Douglas - Port Douglas 669 4.50 14 Cairns Mountain Bike Tours - Cairns 139 4.88 15 Corea Corea - Cairns 202 4.50 15 Back Country Bliss Adventures - Port Douglas 184 4.88 16 zipangu - Port Douglas 109 4.50 16 Reef Sprinter - Port Douglas 414 4.86 17 Neptune's on the Cove Restaurant - Palm Cove 141 4.48 17 Aussie Drifterz - Cairns 154 4.85 18 Thai Coins - Cairns 154 4.47 18 Wilderness Eco Safaris - Tours - Cairns 147 4.85 19 Watergate Restaurant & Lounge Bar - Port Douglas 909 4.47 19 Seastar Cruises Reef Day Trips - Cairns 1096 4.85 20 Ganbaranba - Cairns 299 4.47 20 Aquarius - Sail & Snorkel - Port Douglas 394 4.85 21 Chill Cafe - Palm Cove 1044 4.47 21 Falla Reef Trips - Cairns 202 4.84 22 Deli Adrift - Palm Cove 187 4.47 22 Sail Tallarook - Port Douglas 137 4.82 23 Little Ricardo's - Cairns 164 4.46 23 Daintree Discovery Tours - Port Douglas 786 4.81 24 Beach Almond Beach House - Palm Cove 642 4.46 24 Food Trail Tours - Cairns 105 4.81 25 Bellocale - Cairns 137 4.46 25 Bretts Kuranda Half Day Tour - Port Douglas 249 4.80
Source: TripAdvisor Internal Reviews Data 91 Tropical North Queensland Hotel & Restaurant Sub Bubble Analysis
o The hotel Location is rated the highest by TripAdvisor users, followed by Cleanliness. Restaurant Food and Staff/Service are both rated the highest, followed by Value.
Source: TripAdvisor Internal Reviews Data 92 Trip Duration and Days Prior to Travel Tropical North Queensland
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Tropical North Queensland
Travel Duration Days Prior to Travel
New Zealand 6.38 United Kingdom 120.14
United Kingdom 5.06 Switzerland 107.11
Italy 4.72 Germany 104.92
France 4.70 The Netherlands 100.75
Canada 4.64 France 100.08
Germany 4.55 Italy 99.63
The Netherlands 4.48 New Zealand 98.32
Switzerland 4.30 Canada 95.71
United States 4.17 United States 95.64
Japan 4.16 Japan 78.11
Singapore 4.01 Malaysia 75.30
China 3.75 India 73.46
Malaysia 3.53 China 69.93
India 3.14 Singapore 69.35
Source: TripAdvisor Internal Site Data 93 *Top 10 International IPs Tropical North Queensland Best of the Best: Hotels
o The hotels below have the highest average user score out of all hotels with a High Star Rating (4.5-5.0) and a High TripAdvisor Bubble Score (4.5-5.0) -- and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Sanctuary Palm Cove - Palm Cove 5.0 5.0 168 4.81 2 Verandahs Boutique Apartments - Port Douglas 4.5 5.0 271 4.79 3 Coconut Grove Apartments - Port Douglas 5.0 5.0 322 4.78 4 Reflections of Port Douglas - Port Douglas 4.5 4.5 128 4.71 5 Paradise Links Resort Port Douglas - Port Douglas 4.5 4.5 347 4.70 Mandalay & Shalimar Luxury Beachfront Apartments - 6 Port Douglas 5.0 4.5 406 4.69 7 Cayman Villas - Port Douglas 4.5 4.5 170 4.66 8 Alamanda Palm Cove by Lancemore - Palm Cove 5.0 4.5 235 4.64 9 Elysium Apartments - Palm Cove 4.5 4.5 269 4.61 10 Shantara Resort Port Douglas - Port Douglas 5.0 4.5 754 4.61 11 Peninsula Boutique Hotel - Port Douglas 4.5 4.5 659 4.59 12 Thala Beach Nature Reserve - Oak Beach 4.5 4.5 1026 4.57 13 Meridian Port Douglas - Port Douglas 4.5 4.5 484 4.54 14 Pullman Reef Hotel Casino - Cairns 5.0 4.5 1393 4.54 15 Peppers Beach Club Port Douglas - Port Douglas 5.0 4.5 677 4.34 Pullman Port Douglas Sea Temple Resort & Spa - Port 16 Douglas 5.0 4.5 1128 4.33 Pullman Palm Cove Sea Temple Resort & Spa - Palm 17 Cove 5.0 4.5 753 4.25
Source: TripAdvisor Internal Reviews Data 94 Tropical North Queensland Best of the Rest: Hotels
o The hotels below have the highest average user score out of all hotels with a Low Star Rating (1.0-3.5) but a High TripAdvisor Bubble Score (4.5-5.0) – and at least 100 published TA reviews o Lower-star hotels and B&Bs with great TA scores serve as great examples of smaller accommodations with great service
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 BEST WESTERN Lazy Lizard Motor Inn - Port Douglas 3.5 5.0 331 4.77 2 Pink Flamingo - Port Douglas 3.5 4.5 452 4.74 3 Port Douglas Motel - Port Douglas 3.5 4.5 307 4.72 4 Lychee Tree Holiday Apartments - Port Douglas 3.5 4.5 102 4.52 5 Citysider Holiday Apartments - Cairns 3.5 4.5 212 4.43 6 Coral Towers Holiday Suites - Cairns 3.0 4.5 112 4.43 7 Tropical Heritage Cairns - Cairns 3.5 4.5 405 4.40 8 Port O'Call Eco Lodge - Port Douglas 3.0 4.5 255 4.37 9 Port Douglas Plantation Resort - Port Douglas 3.5 4.5 123 4.35 10 Reef Palms - Cairns 3.5 4.5 388 4.33 11 Port Douglas Retreat - Port Douglas 3.5 4.5 219 4.29
Source: TripAdvisor Internal Reviews Data 95 Whitsundays
o Content • Hotels: 17 • Vacation Rentals: 299 • Things to Do: 37 • Restaurants 27
o 21,691 Reviews o Travel duration is around 4.25 days • New Zealanders spending over 5 days • Japanese spending just over 3 days o Travel planning is around 101.70 days prior to travel o Hamilton Island is most viewed after Whitsundays Whitsundays Reviews and Ratings
# Reviews Accommodations 700 Attractions Accommodation Restaurants 4.60 600 4.50 4.40 500 4.30 4.20 400 4.10 300 4.00 2015 200 3.90 3.80 2014 100 3.70 3.60 2013
- 3.50
July
May
June
April
March
August
Jul-2013 Jul-2014 Jul-2015
January
October
Jan-2013 Jan-2014 Jan-2015
Sep-2013 Sep-2014
February
Nov-2014 Nov-2013
Mar-2013 Mar-2014 Mar-2015
May-2015 May-2013 May-2014
December
November September
Attractions Restaurants 4.80 4.40 4.70 4.20 4.60 4.50 4.00 4.40 3.80 4.30 4.20 2015 3.60 2015 4.10 3.40 2014 4.00 2014 3.20 3.90 2013 2013
3.80 3.00
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 97 Whitsundays Business Listings Growth Over Time
o Hotel Listings grew in mid 2015, with Restaurant and Attraction listings equal
350
300
250
200
150
100
50
0
1/1/2013 1/2/2013 1/3/2013 1/4/2013 1/5/2013 1/6/2013 1/7/2013 1/1/2012 1/2/2012 1/3/2012 1/4/2012 1/5/2012 1/6/2012 1/7/2012 1/8/2012 1/9/2012 1/8/2013 1/9/2013 1/1/2014 1/2/2014 1/3/2014 1/4/2014 1/5/2014 1/6/2014 1/7/2014 1/8/2014 1/9/2014 1/1/2015 1/2/2015 1/3/2015 1/4/2015 1/5/2015 1/6/2015 1/7/2015 1/8/2015
1/10/2012 1/11/2012 1/12/2012 1/10/2013 1/11/2013 1/12/2013 1/10/2014 1/11/2014 1/12/2014
Source: TripAdvisor Internal Reviews Data 98 Best of The Whitsundays Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Little Vegas Burger & Bar - Airlie Beach 175 4.83 1 Whitsunday Jetski Tours - Airlie Beach 805 4.92 2 mr bones - Airlie Beach 605 4.62 2 Hill Inlet - Airlie Beach 467 4.91 3 Denman Cellars Beer Cafe - Airlie Beach 326 4.45 3 Whitsunday Stand Up Paddle and Kayak - Airlie Beach 227 4.91 4 Banjo's Bar & Bistro - Cannonvale 151 4.40 4 S.V. Domino - Airlie Beach 262 4.90 5 Easy Cafe - Airlie Beach 241 4.37 5 Ecojet Ski Safari Tours - Airlie Beach 290 4.88 6 Deja Vu Restaurant - Airlie Beach 144 4.35 6 Explore Group - Snorkeling & Diving - Hamilton Island 130 4.87 7 Fish d'vine - Airlie Beach 819 4.34 7 GSL Aviation - Airlie Beach 206 4.87 8 Beagles Pizza - Airlie Beach 114 4.31 8 Explore Group - On the Edge Sailing - Hamilton Island 229 4.79 9 Bommie - Hamilton Island 346 4.27 9 ISail Whitsundays - Airlie Beach 349 4.78 10 Village Cafe Restaurant & Bar - Airlie Beach 466 4.24 10 Whitehaven Beach - Whitsunday Island 1089 4.76 11 Barcelona Tapas Bar And Cafe - Airlie Beach 293 4.24 11 Ocean Rafting - Airlie Beach 1836 4.76 12 Beach Club Restaurant - Hamilton Island 145 4.19 12 Skydive Airlie Beach - Whitsunday Island 101 4.75 13 Cha'mah - Airlie Beach 119 4.16 13 Whitsundays Sailing Adventures - Airlie Beach 261 4.74 14 Coca Chu - Hamilton Island 706 4.14 14 Heart Reef - Airlie Beach 176 4.70 15 Sidewalk Cafe - Airlie Beach 237 4.13 15 Hamilton Island Air - Hamilton Island 143 4.69 16 Tides Restaurant & Bar - Airlie Beach 101 4.11 16 Derwent Hunter Day Tours - Airlie Beach 202 4.66 17 La Tabella Trattoria - Airlie Beach 459 4.11 17 Air Whitsunday Day Tours - Airlie Beach 213 4.64 18 Mariners Restaurant - Hamilton Island 320 4.08 18 Hamilton Island Golf Club - Hamilton Island 211 4.60 19 Lovely India - Airlie Beach 111 4.07 19 Big Fury Island Tour - Airlie Beach 322 4.58 20 Salt Seafood Bar and Grill - Airlie Beach 290 4.07 20 Whitehaven Xpress - Airlie Beach 575 4.55 21 Romanos - Hamilton Island 501 4.03 21 Airlie Beach Lagoon - Airlie Beach 920 4.55 22 The Coffee Club - Airlie Beach 149 4.03 22 Bicentennial Walkway - Airlie Beach 154 4.53 23 KC's Bar & Grill - Airlie Beach 240 4.01 23 Daydream Island Living Reef - Daydream Island 169 4.36 24 Sorrento Restaurant and Bar - Airlie Beach 339 3.98 24 Hamilton Island Marina - Hamilton Island 330 4.33 25 Marina Tavern - Hamilton Island 403 3.90 25 Cruise Whitsundays - Day Cruises - Airlie Beach 1099 4.19
Source: TripAdvisor Internal Reviews Data 99 Whitsundays Hotel & Restaurant Sub Bubble Analysis
o The hotel Location is rated the highest by TripAdvisor users, followed by Cleanliness. Restaurant Food and Staff/Service are both rated the highest, followed by Value and Atmosphere (equal rating).
Source: TripAdvisor Internal Reviews Data 100 Trip Duration and Days Prior to Travel The Whitsundays
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to The Whitsundays
Travel Duration Days Prior to Travel
New Zealand 5.79 United Kingdom 130.04
Italy 5.56 Switzerland 118.24
Germany 5.36 United States 117.74
The Netherlands 5.14 Germany 115.72
Canada 4.76 The Netherlands 113.14
United States 4.76 Italy 112.11
United Kingdom 4.66 New Zealand 107.22
France 4.57 Canada 104.11
Switzerland 4.39 France 100.53
Malaysia 3.75 Japan 100.51
Singapore 3.62 India 91.70
India 3.27 Malaysia 85.89
China 3.25 Singapore 82.38
Japan 3.25 China 81.74
Source: TripAdvisor Internal Site Data 101 *Top 10 International IPs The Whitsundays Best of the Best: Hotels
o The hotels below have the highest average user score out of all hotels with a High Star Rating (4.5-5.0) and a High TripAdvisor Bubble Score (4.5-5.0) -- and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Peninsula Airlie Beach - Airlie Beach 5.0 4.5 158 4.73 2 Sea Star Apartments - Airlie Beach 4.5 4.5 236 4.72 3 Qualia Resort - Hamilton Island 5.0 4.5 905 4.72 4 Pinnacles Resort - Airlie Beach 5.0 4.5 337 4.60 5 Beach Club - Hamilton Island 4.5 4.5 674 4.52 6 Mantra Boathouse Apartments - Airlie Beach 4.5 4.5 212 4.49 7 at Marina Shores - Airlie Beach 5.0 4.5 292 4.44 8 One&Only Hayman Island - Hayman Island 5.0 4.5 361 4.34 9 at Water's Edge Resort - Airlie Beach 4.5 4.5 462 4.29 10 Peppers Airlie Beach - Airlie Beach 4.5 4.5 542 4.28
Source: TripAdvisor Internal Reviews Data 102 The Whitsundays Best of the Rest: Hotels o The hotels below have the highest average user score out of all hotels with a Low Star Rating (1.0-3.5) but a High TripAdvisor Bubble Score (4.5-5.0) – and at least 100 published TA reviews o Lower-star hotels and B&Bs with great TA scores serve as great examples of smaller accommodations with great service
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Colonial Palms Motor Inn - Airlie Beach 3.5 4.5 224 4.33 2 Airlie Beach Motor Lodge - Airlie Beach 3.0 4.5 103 4.31 3 Palm Bungalows - Hamilton Island 3.0 4.5 378 4.30
Source: TripAdvisor Internal Reviews Data 103 Fraser Coast o Content Growth • Accommodation: 163 • Attractions: 70 • Restaurants 117
o 28,551 Reviews o Travel Duration is 3.29 • Italians spend over 8 days and Indians spending less than 4 days o Travel planning is around 78.30 days prior to travel o Travellers view Hervey Bay after Fraser Island Best of Fraser Coast Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Aegean Waters - Hervey Bay 243 4.53 1 Blue Dolphin Marine Tours - Hervey Bay 315 4.96 2 Coast Restaurant & Bar - Hervey Bay 452 4.52 2 Freedom Whale Watch - Hervey Bay 634 4.95 3 Bayaroma Cafe - Hervey Bay 176 4.43 3 Drop Bear Adventures - Day Tour - Fraser Island 573 4.93 4 Eat at Dan & Stephs - Hervey Bay 210 4.35 4 Whalesong Cruises - Hervey Bay 169 4.85 5 Paolo's Pizza Bar - Hervey Bay 144 4.27 5 Nomads Fraser Island Tours - Day Tours - Fraser Island 254 4.81 6 Wild Lotus Restaurant & Bar - Hervey Bay 156 4.19 6 Spirit of Hervey Bay - Urangan 130 4.80 7 Maddigan's Seafood - Hervey Bay 187 4.14 7 Carlo Sand Blow - Rainbow Beach 234 4.79 8 Goody's on the Beach - Hervey Bay 215 4.13 8 Australian Sunset Safaris Day Tours - Fraser Island 259 4.75 9 Santini Pizza e Cucina - Torquay 224 4.13 9 Tasman Venture - Day Tours - Hervey Bay 182 4.75 10 Arcobaleno on the Beach - Rainbow Beach 120 4.12 10 Cool Dingo Tours - Fraser Island 346 4.74 11 Hoolihans Irish Restaurant & Bar - Hervey Bay 108 4.09 11 Lake McKenzie - Fraser Island 558 4.70 12 The Boat Club - Hervey Bay 448 4.05 12 Lake Wabby - Fraser Island 128 4.63 13 The Pavilion by the pier - Hervey Bay 207 4.03 13 Fraser Experience Tours - Hervey Bay 167 4.62 14 The Black Dog Cafe - Hervey Bay 151 4.03 14 Seventy-Five Mile Beach - Fraser Island 223 4.56 15 Salt Cafe Urangan - Hervey Bay 176 3.99 15 Fraser Explorer Tours - Fraser Island 618 4.50 16 Aquavue Cafe Watersports - Hervey Bay 128 3.99 16 Unique Fraser - Day Tours - Hervey Bay 179 4.50 17 Cafe Balaena - Urangan 591 3.95 17 WetSide Water Education Park - Hervey Bay 160 4.47 18 Rainbow Beach Hotel - Rainbow Beach 125 3.93 18 Esplanade - Hervey Bay 282 4.46 19 Enzo's on the Beach - Scarness 308 3.92 19 Central Station Rainforest - Fraser Island 150 4.46 20 Bistro Aubergine - Hervey Bay 126 3.91 20 The Pier - Hervey Bay 117 4.32 Rainbow Beach Surf Life Saving Supporter's Club 21 Restaurant 121 3.65 21 Maheno Wreck - Fraser Island 223 4.22 22 The Bayswater - Hervey Bay 158 3.22 22 Reefworld Aquarium and Shark Swim - Urangan 114 4.11 23 Viva Italia - Urangan 155 3.15 23 Tin Can Bay Dolphin Feeding - Tin Can Bay 207 3.97 24 Sunrover Tours - Fraser Island 203 3.62 25 Vic Hislop's Shark Show - Urangan 121 2.20
Source: TripAdvisor Internal Reviews Data 105 Fraser Coast Business Listings Growth Over Time
o Restaurant listings grew significantly in 2013, with Hotel Listings growing in mid 2015. Attraction listings have remained steady
300
250
200
150
100
50
0
Source: TripAdvisor Internal Reviews Data 106 Fraser Coast Hotel & Restaurant Sub Bubble Analysis
o When evaluating the sub-bubble ratings, the Location is rated the highest by TripAdvisor users, followed by Cleanliness. Restaurant Staff/ Service and Food are rated high, followed by Value.
Source: TripAdvisor Internal Reviews Data 107 Trip Duration and Days Prior to Travel Fraser Coast
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Fraser Coast
Travel Duration Days Prior to Travel
New Zealand 4.61 United Kingdom 108.73
India 4.33 The Netherlands 104.37
United States 3.65 Switzerland 100.56
United Kingdom 3.59 Germany 100.24
France 3.52 New Zealand 90.23
Canada 3.48 France 87.14
Italy 3.32 Canada 84.15
Germany 3.10 Italy 80.55
The Netherlands 3.05 United States 80.29
Switzerland 2.81 Japan 75.50
Singapore 2.61 China 64.85
Malaysia 2.50 Malaysia 63.48
Japan 2.47 India 63.15
China 2.43 Singapore 48.96
Source: TripAdvisor Internal Site Data 108 *Top 10 International IPs Fraser Coast Best of the Best: Hotels
o The hotels below have the highest average user score out of all hotels with a High Star Rating (4.5-5.0) and a High TripAdvisor Bubble Score (4.5-5.0) -- and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Alexander Lakeside Bed & Breakfast - Hervey Bay 4.5 5.0 195 4.85 2 Grange Resort Hervey Bay - Hervey Bay 4.5 5.0 126 4.79 3 Akama Resort - Hervey Bay 5.0 5.0 408 4.75 4 Rainbow Ocean Palms Resort - Rainbow Beach 4.5 4.5 126 4.72 5 Plantation Resort at Rainbow - Rainbow Beach 5.0 4.5 180 4.71 6 Fraser Lodge Holiday Park - Hervey Bay 4.5 4.5 229 4.63 7 Grand Mercure Allegra Hervey Bay - Hervey Bay 5.0 4.5 159 4.45 8 White Crest Luxury Apartments - Torquay 4.5 4.5 142 4.39 9 Oceans Resort & Spa - Urangan 4.5 4.5 148 4.37
Source: TripAdvisor Internal Reviews Data 109 Fraser Coast Best of the Rest: Hotels o The hotels below have the highest average user score out of all hotels with a Low Star Rating (1.0-3.5) but a High TripAdvisor Bubble Score (4.5-5.0) – and at least 100 published TA reviews o Lower-star hotels and B&Bs with great TA scores serve as great examples of smaller accommodations with great service
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Emeraldene Inn & Eco-Lodge - Hervey Bay 3.5 4.5 195 4.66 2 Tin Can Bay Motel - Tin Can Bay 3.0 4.5 245 4.53 3 Sanctuary Lakes Fauna Retreat - Hervey Bay 3.5 4.5 141 4.51 Aussie Woolshed Backpackers Hervey Bay, Fraser Island - 4 Hervey Bay 3.0 4.5 177 4.44
Source: TripAdvisor Internal Reviews Data 110 Southern Queensland Country o Content • Accommodation: 71 • Attractions: 55 • Restaurants 261 o Travel duration is around 3.87 days • Travellers from the UK spending nearly 7 days • Swiss spending less than 2 days o Travel planning is around 68.47 days prior to travel Southern Queensland Country Business Listings Growth Over Time o Restaurant listings grew significantly in 2013, while Hotel and Attraction Listings remained steady
450
400
350
300
250
200
150
100
50
0
1/5/2014 1/6/2014 1/7/2014 1/8/2014 1/9/2014 1/1/2012 1/2/2012 1/3/2012 1/4/2012 1/5/2012 1/6/2012 1/7/2012 1/8/2012 1/9/2012 1/1/2013 1/2/2013 1/3/2013 1/4/2013 1/5/2013 1/6/2013 1/7/2013 1/8/2013 1/9/2013 1/1/2014 1/2/2014 1/3/2014 1/4/2014 1/1/2015 1/2/2015 1/3/2015 1/4/2015 1/5/2015 1/6/2015 1/7/2015 1/8/2015 1/9/2015
1/10/2014 1/11/2014 1/12/2014 1/10/2012 1/11/2012 1/12/2012 1/10/2013 1/11/2013 1/12/2013
Source: TripAdvisor Internal Reviews Data 112 Best of Southern Queensland Country Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Sofra Turkish Cuisine - Toowoomba 413 4.51 1 Japanese Garden - Toowoomba 234 4.67 2 Patty's on McGregor - Stanthorpe 101 4.49 2 The Granite Belt - Stanthorpe 116 4.59 3 The Bramble Patch - Stanthorpe 151 4.46 3 Cobb & Co Museum - Toowoomba 174 4.49 4 Veraison - Toowoomba 130 4.44 4 Picnic Point - Toowoomba 117 4.44 5 Gip's Restaurant - Toowoomba 103 4.44 5 Suttons Juice Factory - Stanthorpe 175 4.29 6 Meringandan Hotel - Toowoomba 108 4.30 7 Cafe Valetta - Toowoomba 125 4.26 8 Granite Belt Brewery & Restaurant - Stanthorpe 110 4.16 9 Anna's Restaurant - Stanthorpe 223 4.02 10 The Chocolate Cottage - Toowoomba 112 3.85 11 Picnic Point Toowoomba - Toowoomba 144 3.67 12 The Angel Cafe - Toowoomba 109 3.61 13 Park House Cafe - Toowoomba 168 3.48 14 City Golf Club - Toowoomba 102 3.44 15 Weis Seafood Smorgasbord - Toowoomba 166 3.11
Source: TripAdvisor Internal Reviews Data 113 Southern Queensland Country Hotel & Restaurant Sub Bubble Analysis
o Hotel Cleanliness is rated the highest by TripAdvisor users, followed by Staff. Restaurant Food and Staff/ Service are rated high, followed by Value.
Source: TripAdvisor Internal Reviews Data 114 Trip Duration and Days Prior to Travel Southern Queensland Country
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Southern Queensland Country
Travel Duration Days Prior to Travel
United Kingdom 6.45 Switzerland 117.00
Canada 6.07 United Kingdom 109.81
Italy 5.88 Germany 99.80
France 4.91 The Netherlands 72.40
Germany 4.44 Canada 69.45
Malaysia 3.77 Malaysia 68.22
New Zealand 3.76 New Zealand 65.50
India 3.74 Singapore 62.79
The Netherlands 3.38 France 61.72
United States 2.82 Japan 52.91
Singapore 2.60 United States 52.01
Japan 2.32 China 47.87
China 1.98 India 45.60
Switzerland 1.50 Italy 36.92
Source: TripAdvisor Internal Site Data 115 *Top 10 International IPs Southern Queensland Country Best of the Best: Hotels
o The hotels below have the highest average user score out of all hotels with a High Star Rating (4.5-5.0) and a High TripAdvisor Bubble Score (4.5-5.0) -- and at least 100 published TA reviews
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 Quality Hotel Platinum International - Toowoomba 4.5 4.5 154 4.58
Source: TripAdvisor Internal Reviews Data 116 Southern Queensland Country Best of the Rest: Hotels
o The hotels below have the highest average user score out of all hotels with a Low Star Rating (1.0-3.5) but a High TripAdvisor Bubble Score (4.5-5.0) – and at least 100 published TA reviews o Lower-star hotels and B&Bs with great TA scores serve as great examples of smaller accommodations with great service
# Property Name Star Rating BubbleScore Reviews Avg. Rating 1 The Boulevard Motel - Stanthorpe 3.5 4.5 175 4.45
Source: TripAdvisor Internal Reviews Data 117 Outback Queensland
o Content • Accommodation: 37 • Attractions: 48 • Restaurants: 70
o 38,844 Reviews o Travel Duration is 3.75 • Italians spend over 8 days and Indians spending less than 4 days o Travel planning is around 80.05 days prior to travel Outback QLD Reviews and Ratings
# Reviews Accommodations 80,000 Attractions Accommodation Restaurants 4.30 70,000 4.20 60,000 50,000 4.10 40,000 4.00 30,000 2015 3.90 20,000 2014 10,000 3.80 2013
- 3.70
July
May
June
April
March
August
Jul-2013 Jul-2014
January
October
Jan-2014 Jan-2015 Jan-2013
Sep-2014 Sep-2013
February
Nov-2013 Nov-2014
Mar-2013 Mar-2014 Mar-2015
May-2014 May-2015 May-2013
December
November September
Attractions Restaurants 4.50 4.05 4.00 4.45 3.95 4.40 3.90 3.85 2015 2015 4.35 3.80 3.75 2014 4.30 2014 3.70 2013 2013
4.25 3.65
July July
May May
June June
April April
March March
August August
January January
October October
February February
December December
November November
September September
Source: TripAdvisor Internal Reviews Data 119 Outback Queensland Business Listings Growth Over Time o Hotel, Attraction and Restaurant Listings grew steadily from 2012-2015.
120
100
80
60
40
20
0
1/3/2012 1/8/2012 1/1/2013 1/6/2013 1/4/2014 1/9/2014 1/2/2015 1/7/2015 1/1/2012 1/2/2012 1/4/2012 1/5/2012 1/6/2012 1/7/2012 1/9/2012 1/2/2013 1/3/2013 1/4/2013 1/5/2013 1/7/2013 1/8/2013 1/9/2013 1/1/2014 1/2/2014 1/3/2014 1/5/2014 1/6/2014 1/7/2014 1/8/2014 1/1/2015 1/3/2015 1/4/2015 1/5/2015 1/6/2015 1/8/2015
1/11/2013 1/10/2012 1/11/2012 1/12/2012 1/10/2013 1/12/2013 1/10/2014 1/11/2014 1/12/2014
Source: TripAdvisor Internal Reviews Data 120 Best of Outback Queensland Restaurants & Attractions o The restaurants and attractions below have the highest average TripAdvisor review scores for all properties with more than 100 reviews
Restaurants Attractions
Avg. Avg. # Property Name Reviews # Property Name Reviews Rating Rating 1 Longreach RSL Memorial Services Club Inc - Longreach 128 3.98 1 Heartland Theatre - Longreach 203 4.946 2 Outback Aussie Tours - Day Tours - Longreach 122 4.902 3 Kinnon & Co. Cobb & Co Tours - Longreach 154 4.857 4 Kinnon & Co. Thomson River Cruises - Longreach 259 4.795 5 Australian Age of Dinosaurs - Winton 251 4.761 6 QANTAS Founders Museum - Longreach 472 4.621 7 Charleville Cosmos Centre & Observatory - Charleville 117 4.504 8 Lark Quarry Dinosaur Trackways - Winton 126 4.373 9 Waltzing Matilda Centre - Winton 149 4.336 Australian Stockman's Hall of Fame and Outback 10 Heritage Centre - Longreach 440 4.200
Source: TripAdvisor Internal Reviews Data 121 Outback Queensland Hotel & Restaurant Sub Bubble Analysis
o The hotel Location is rated the highest by TripAdvisor users, followed by Staff. Restaurant Staff/Service and Food are rated high.
Source: TripAdvisor Internal Reviews Data 122 Trip Duration and Days Prior to Travel Outback Queensland
o The below graph shows the duration of the trip and the number of days in advance international users book their travel to Outback
Travel Duration Days Prior to Travel
Germany 5.76 The Netherlands 124.19
Switzerland 5.67 United Kingdom 117.52
United Kingdom 5.03 Switzerland 110.42
Canada 4.20 Germany 103.61
United States 4.17 France 93.63
France 3.38 Canada 90.62
New Zealand 3.35 New Zealand 81.26
Italy 3.25 United States 65.11
Japan 2.25 China 62.22
China 2.11 Japan 58.75
The Netherlands 1.38 India 48.92
Singapore 1.00 Italy 47.13
India 1.00 Singapore 7.75
Source: TripAdvisor Internal Site Data 123 *Top 10 International IPs