User Information plan CLOSURE OF LINE 8

General Management of Strategy, Brand and Corporate Culture INFORMATION IN ADVANCE 1 Section and period of closure

Complete closure of line Interchange stations will remain open

From 26 January to 18 April

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE 2 Special bus service

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE 2 Special bus service

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE 2 Special bus service. SE2 Mar de Cristal - Aeropuerto T1T2T3 -

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE Special bus service. SE3 - Pinar del Rey 2

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE 2 Special bus service. SE4 Mar de Cristal - Aeropuerto T4

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN COMMUNICATION CHANNELS 3 Static advertising On-site Metro channel Posters and signalling Information leaflet Digital media Digital channels

Public-address system Customer service centres

Remote indicators Press releases

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN ON-SITE INFORMATION 4 Station employees and promoters in special stands on Line 8 stations

INFORMATION PRIOR TO CLOSURE In forecourts: information about closure and special bus service

INFORMATION DURING CLOSURE In station entrances and at the airport: information about closure and special bus service

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION LEAFLETS 5 More than 200.000 leaflets with information about the works and the special bus service WHERE TO FIND THEM • Stations. • Information stands. • AENA user service. • IFEMA user service. • 012 and 010. • Canillas Police complex. • Tourist information.

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN POSTERS AND SIGNALLING 6 Information about works and special bus services will be provided:

- Inside the stations (in advertising and information media)

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN POSTERS AND SIGNALLING 6 Information about works and special bus services will be provided: - Outside the stations

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN POSTERS AND SIGNALLING 6 Information about works and special bus services will be provided:

- At the airport

And messages on remote indicators and through the public-address system

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN DIGITAL CHANNELS 7 WEB SOCIAL NETWORKS LINE 8 SECTION LINE 8 PROFILES

Selection with different topics of interest: • New Twitter and Facebook profiles to provide • Alternative bus service: bus stops, timetables, information about the works, alternative services number of buses and progress. • Area plans • Continuous service • Reason for the works • Frequently asked questions • Ask us • Progress of the works • Usual journeys

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN CUSTOMER SERVICE CENTRES

8 CIAC (Interactive Customer Service Centre). Information messages (IVR) • Prior to closure • During closure

Coordination with 012 and 010 Coordination offices Airport Public Transport Card Tourist information offices

CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN