User Information plan CLOSURE OF LINE 8
General Management of Strategy, Brand and Corporate Culture INFORMATION IN ADVANCE 1 Section and period of closure
Complete closure of line Interchange stations will remain open
From 26 January to 18 April
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE 2 Special bus service
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE 2 Special bus service
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE 2 Special bus service. SE2 Mar de Cristal - Aeropuerto T1T2T3 - Barajas
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE Special bus service. SE3 Colombia - Pinar del Rey 2
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION IN ADVANCE 2 Special bus service. SE4 Mar de Cristal - Aeropuerto T4
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN COMMUNICATION CHANNELS 3 Static advertising On-site Metro Madrid channel Posters and signalling Information leaflet Digital media Digital channels
Public-address system Customer service centres
Remote indicators Press releases
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN ON-SITE INFORMATION 4 Station employees and promoters in special stands on Line 8 stations
INFORMATION PRIOR TO CLOSURE In forecourts: information about closure and special bus service
INFORMATION DURING CLOSURE In station entrances and at the airport: information about closure and special bus service
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN INFORMATION LEAFLETS 5 More than 200.000 leaflets with information about the works and the special bus service WHERE TO FIND THEM • Stations. • Information stands. • AENA user service. • IFEMA user service. • 012 and 010. • Canillas Police complex. • Tourist information.
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN POSTERS AND SIGNALLING 6 Information about works and special bus services will be provided:
- Inside the stations (in advertising and information media)
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN POSTERS AND SIGNALLING 6 Information about works and special bus services will be provided: - Outside the stations
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN POSTERS AND SIGNALLING 6 Information about works and special bus services will be provided:
- At the airport
And messages on remote indicators and through the public-address system
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN DIGITAL CHANNELS 7 WEB SOCIAL NETWORKS LINE 8 SECTION LINE 8 PROFILES
Selection with different topics of interest: • New Twitter and Facebook profiles to provide • Alternative bus service: bus stops, timetables, information about the works, alternative services number of buses and progress. • Area plans • Continuous service • Reason for the works • Frequently asked questions • Ask us • Progress of the works • Usual journeys
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN CUSTOMER SERVICE CENTRES
8 CIAC (Interactive Customer Service Centre). Information messages (IVR) • Prior to closure • During closure
Coordination with 012 and 010 Coordination offices Airport Public Transport Card Tourist information offices
CULTURACORPORATE CORPORATIVA CULTURE AND COMMUNICATIONY COMUNICACIÓN