European Athletics Indoor Championships 1-3 March 2013
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EuropEan athlEtics indoor championships 1-3 mARch 2013 FINAL REpoRt 1 EuRopean AthLEtIcs INdooR chAmpIoNshIps GothenburG 1-3 march 2013 2 coNtENt Foreword 4 a championship beyond expectations 7 introduction 9 orGanisation 11 competition 15 marketinG 20 promotion 25 ceremonies 33 tV & media 35 LoGistics 36 sustainabiLity 43 3 FoREwoRd dear Friends, We are very proud that European athletics gave 470 representatives in Gothenburg. not less than us the opportunity to host the 32nd European 66 million tV-viewers around Europe followed the athletics indoor championships. several years of broadcast during the weekend. planning and preparations came to their culmina- tion in a fantastic event that received enormous ac- the local organising committee (LOC) would like claim and praise from the competitors, the media, to express our heartfelt gratitude to all those in- spectators and other visitors during and after the volved and those who took part in making this into championships. the overall impression of specta- such successful and memorable championships. tors was 4.5 on a scale of 1 to 5. the baton has now been passed on to prague, the hosts of the European athletics indoor champion- our vision was to provide an experience closer than ships 2015. i trust that this Final report will be a use- ever and create an athletics show beyond expecta- ful tool for them and other future organisers. tions - all under one roof. We are of the opinion that this was achieved as well as our ambition to demonstrate leadership and commitment to sus- tainable development by delivering a world-leading sustainable championship. as far as new records are concerned participants from 47 countries is a new record for the European athletics indoor championships. at the end of the event, one new championship record and 22 new national records (three of which were equalled) had been written in the record books. there were also 2013 World-leading marks in no less than ten events – and three more European-leading marks for the year. russia kept the position, gained in the two previous championships, as the strongest coun- try with four gold and no less than 14 medals in total. it was a disappointment that we did not succeed in attracting as many spectators as expected. the total attendance was 27,016 over the six sessions in the scandinavium arena plus 7,704 additional visi- tors who only visited the market square. however, a large number of people around Europe followed toralf Nilsson the event in the newspapers, on tV and radio and president of the LOC on the internet, thanks to the media coverage from 4 EuRopEAN AthLEtIcs COUNcIL President hansjörg Wirz (sui) First Vice president José luis de carlos (Esp) Vice presidents Jean Gracia (Fra) Karel pilný (cZE) director General christian milz (sui) council members Francesco arese (ITA) sylvia Barlag (nEd) Jonas Egilsson (isl) liam hennessy (irl) Frank hensel (GEr) dobromir Karamarinov (Bul) toralf nilsson (sWE) Erki nool (EST) antti pihlakoski (Fin) Jorge salcedo (por) Gabriela szabo (ROU) salih münir Yaras (tur) Vadim Zelichenok (rus) Ex-officio member lamine diack, iaaF president (sEn) EuRopEAN AthLEtIcs dELEGAtEs director General christian milz (sui) technical delegates José luis de carlos (Esp) pierre delacour (Fra) medical & doping pedro Branco (por) control delegate Jury of Appeal anna riccardi (ITA) chair antonio costa (por) Janusz rozum (pol) Ito/Atos Kari Waukhonen (Fin) chief Ferran Estruch (Esp) aza purtova (uKr) linda turner (GBr) luca Verrascina (ITA) International starter Vesa artman (Fin) International photo-finish Judge Ville aho (Fin) Event presentation consultant andy Kay (GBr) AIPS Advisor Gianni merlo (ITA) 5 6 A chAmpIoNshIp bEyoNd ExpEctAtIoNs - ALL uNdER oNE RooF Following the successful 5th iaaF World champion- be followed in the championship’s social media all six swedish medals at the European athletics in- ships in athletics in 1995 and the European athletics the way from their intensive autumn training to the door championships was a major success, but it was championships in 2006, Gothenburg again had the ovations on the podium. not only the crop of medals that exceeded expecta- privilege of organising a major athletics champion- tions. Beforehand everyone was talking about rais- ship. together with the swedish athletic association the spectacular alterations to the scandinavium ing the floor of scandinavium (literally). afterwards and Got Event, Göteborg & co worked hard against arena, which involved raising the floor three metres everyone was talking about raising the roof (figura- tough competition to bring the European athletics extending the curved sections of the running track tively). indoor championships 2013 to Gothenburg. well into the stands, gave spectators the sense of be- Göteborg & co’s experience of major events com- ing really close up to the competitors. according to a big thank you goes to the fantastic spectators bined with Got Event’s expertise in delivering events the athletes, the floor was absolutely phenomenal! who supported all the athletes and the 800 volun- at scandinavium arena, and our long and successful teers who made the event possible. they contrib- cooperation with the swedish athletic association during the four championship days, spectators at uted hugely to the hospitality that was a hallmark of enabled us to make our own contribution to the scandinavium arena and tV viewers were fed con- the whole event! development of European athletics, as well as sup- stant news updates, complemented by behind-the- porting the European athletics in further strength- scenes images and commentary. the smartphone app hope to see you again soon ening the image of the European athletics indoor specially developed for the championship and huge, major international championships are very valuable championships. world-class video screens further helped take expe- for the city of Gothenburg as an important element riences of the athletics events to a whole new level. in long-term efforts to make the city a more attrac- closeness – a winning formula tive place to live, work and visit. as previously, the event was based on the concept An international model for of closeness or ‘all under one roof’, as the entire sustainable development We have now once again delivered more than an European championships were held under the same sustainability was an important element through- event, where the athletics events were given the roof. most of the associated activities were held in- out the preparations for the event. best possible framework, and where competitors, doors at the swedish Exhibition & congress centre, the focus was on some key areas – climate change, press and spectators were given the best possible which is adjacent to the championship arena, scan- resource usage and waste management, food and service. We also believe that this helped stimulate dinavium. this was certainly a unique concept, with beverages, and a welcoming, inclusive, inspiring and and develop athletics in the Gothenburg region and thousands of square metres of events, the official engaging atmosphere – with a common denomina- at a national level, as part of our long-term coopera- hotel (for teams and Vips), restaurants and enter- tor: protecting the environment in the best possible tion with the athletics community. tainment all located under the one roof. way and contributing to a sustainable society. as part of the all under one roof concept, spon- We had an opportunity to demonstrate to our sors were offered a unique opportunity for creating A fantastic atmosphere guests – the international athletics community – activities for the general public, as well as hospitality the European athletics indoor championships in that Gothenburg continues to deliver first-class in- facilities for their guests. athletes could walk from Gothenburg demonstrated that swedish athletics is ternational athletics events. and since this was such their hotel to the arena or the social venues under experiencing a whole new lease of life. sweden has a prestigious event, it will hopefully increase our one roof. the market square or fan zone was a real only won more medals once before. the new genera- chance of being awarded other events in the future. feast for the whole family. this unique concept al- tion stormed forward with awesome energy, as the Who knows how far it may lead, but we can agree lowed spectators to follow the stars close up from big stars retired one after the other. But the swedish on one thing: Gothenburg, together with athletics, the warm-up arena to the podium. legends were nevertheless present and took part in has every chance. let us aim high – we have a 400th the modern swedish legends project. World indoor anniversary ahead of us! in the run-up to the championship, the public could record holder in high Jump, Kajsa Bergqvist led the follow the swedish stars’ preparations at close quar- project, together with big athletics names such as ters. pole vaulter angelica Bengtsson blogged about carolina Klüft, stefan holm and christian olsson. the her training and her hopes on the championship’s aim was to boost and market swedish athletics, while website. European championship medallists abeba contributing to the championship’s vision that spec- aregawi, michel tornéus, Ebba Jungmark, Emma tators should have a really close-up experience. it was Green tregaro and moa hjelmer shared their experi- fantastic to see the commitment of these world stars camilla Nyman ences in individual interviews and videos, and could to their sport. acting cEo Göteborg & co 7 8 INtRoductIoN in 2007 the city of Gothenburg (through Göteborg other partnership agreement with Gothenburg – we will provide an experience closer than ever & co) and the swedish athletic association (saa) athletic Federation (GaF). and create an athletics show beyond expectations.” submitted a joint application to host the European athletics indoor championships (Eich) 2011. the Göteborg & co was given responsibility for project the concept was expanded using the following council of the European athletic association de- managing the Eich 2013.