Best Communications Campaign WORLDWIDE HOSPITALITY AWARDS PRESENTATION
1. Is this innovation part of a strategy whose aim goes beyond the conquest of the distribution line or online marketing?
The core aim of the AccorHotels Australian Open campaign was to build brand awareness and consideration via association with one of the world’s great sporting events, the Australian Open, and one of the world’s great athletes, Serena Williams.
2. What are the innovative or original aspects of this operation?
AccorHotels is the first ever Official Accommodation Partner of the Australian Open.
3. What are the principle components in terms of sales promotion?
This campaign was created to drive brand awareness, consideration and build association between AccorHotels, the Australian Open and Serena Williams.
Serena Williams AccorHotels Australia Ambassador CONCEPTION
1. Who is behind this project?
AccorHotels Asia Pacific is the hotel company driving this project.
2. Who is in charge of the implementation and the evolution of this campaign?
Graham Wilson – Chief Marketing and Distribution Officer Asia Pacific.
3. What means have been devised to ensure management and evaluation?
The campaign was managed closely with agency and media partners to ensure delivery.
AccorHotels branding was exposed to more than 700,000 spectators across the 2 weeks of the Australian Open 4. Who is implicated in the company?
• Graham Wilson, Chief Marketing and Distribution Officer Asia Pacific • Michael Parsons, Vice President Marketing and Strategic CHAMPION Relationships Asia Pacific ICON • Bridie Commerford, Vice President Marketing Communications GUEST Australia • Tim Gray, Brand Manager AccorHotels Australia
Serena Williams AccorHotels Australia 5. Does this innovation concern external partners? Ambassador SOFITEL UNVEILS ITS NEWEST LUXURY Yes, we employed creative agencies Litterini & Clarke (Sydney) and CIRESORT Advertising IN (Sydney) SINGAPORE to develop the creative executions.
Vizeum (Sydney) were responsible for the media planning and buying.
6. What are the types of collaboration/partnership put in place?
Australian Open:
AccorHotels has partnered with Tennis Australia and the Australian Open to be the first ever Official Accommodation Partner of the Australian Open.
Serena Williams:
To further leverage the Australian Open partnership, we approached No.1 ranked female tennis player and one of the world’s greatest sportspeople Serena Williams to act as the AccorHotels Australian Open Ambassador.
Serena Williams appeared in all AccorHotels’ Australian Open marketing activity over the Australian Open period.
Sofitel Singapore Sentosa Resort and Spa, Singapore AccorHotels proudly operates more than 3,700 hotels and resorts in 92 countries
Back page cover wrap – Australian Financial Review COMMUNICATION AND IMPLEMENTATION
1. How was the communication campaign implemented?
The AccorHotels Australian Open Campaign featuring Serena Williams was implemented for through an integrated national media campaign via the following channels for all of our internal users, clients and partners:
• Large scale OOH billboards in Melbourne, Sydney and Brisbane • Small scale street furniture posters located throughout Melbourne • A national digital campaign on the Australian Open website AusOpen.com • PR releases • Social media (Facebook, Instagram and Twitter), including a promotion where the public had the chance to win two tickets to the Australian Open Women’s final • In-hotel activations, including lobby posters and digital screens
2. How did you involve employees, clients and partners in the implementation of this marketing campaign?
The campaign was designed to be a public facing campaign to drive brand awareness and increase consideration.
Outdoor media Sydney Airport Joyce Drive West Corner Flinders Station and Swanson Streets, Melbourne Outdoor media across Melbourne and Brisbane
Australian Open Event Guide app SERVING YOU AT OVER 3,700 HOTELS WORLDWIDE
WE ARE FAR MORE THAN JUST A WORLDWIDE LEADER IN HOSPITALITY
We are 180,000 women and men globally who share the unique experience of greeting millions of guests into our hotels every day. We do this so that you can feel welcome.
accorhotels.com
Additional AccorHotels branding included a full colour advert in the Official Australian Open Program and through digital assets such as the Australian Open website – www.AusOpen.com – and via the Australian Open app with AccorHotels branding featuring across many app pages. Serena Williams shows off belly button piercing at Australian Open Players Party | Da... Page 1 of 21
Serena Williams shows off belly button piercing at Australian Open Players Party | Da... Page 1 of 21
DailyMail Monday, Jan 18th 2016 11AM 27°C 2PM 29°C 5-Day Forecast Serena Williams shows off belly button piercing at Australian Open Players Party | Da... Page 1 of 21 DailyMail Monday, Jan 18th 2016 11AM 27°C 2PM 29°C 5-Day Forecast
Home U.K. U.S. News Sport TV&Showbiz Femail Health Science Money Video Coffee Break Travel Fashion Finder TV&Showbiz Home U.S. Showbiz Headlines Oscars Arts Pictures Showbiz Boards Red Carpet Serena Williams stuns on dayLogin one of the Open with court couture Page 1 of 2 Home U.K. U.S. News Sport TV&Showbiz Femail Health Science Money Video Coffee Break Travel Fashion Finder 1/18/2016 AccorHotels reveals tennis ace Serena Williams as new Australian ambassador Hotel Management TV&Showbiz Home U.S. Showbiz Headlines Oscars Arts Pictures Showbiz Boards Red Carpet Login Serena Williams stuns on day one of the Open with court couture Page 1 of 2 1/18/2016 Navigation AccorHotels reveals tennis ace Serena Williams as new Australian ambassador Hotel Management 1/18/2016 AccorHotels reveals tennis ace Serena Williams as new Australian ambassador Hotel Management Serena Williams stuns on day one of the Open with court couture Page 1 of 2 You are reading the full text of a subscriber-only online news item, provided by the publisher to Isentia Navigation DailyMail Monday, Jan 18th 2016 11AM 27°C 2PM 29°C 5-Day Forecast You are reading the full text of a subscriber-only online news item, provided by the publisher to Isentia Navigation You arefor reading your the full textexclusive of a subscriber-only use online newsas item, part provided of by yourthe publisher Isentia to Isentia service. © 2015 News Corp Australia Copyright Agency. for your exclusive use as part of your Isentia service. © 2015 News Corp Australia Copyright Agency. for your exclusive use as part of your Isentia service. © 2015 News Corp Australia Copyright Agency. Boozy Brits drag 'It's practically British tourist, 30, Will Lord Bramall 'We don't wantSerena to Williams stunsMiddle on day oneclass of the saversOpen with court coutureBig cat stars of TVPage 1 of 2 chic French ski impossible to vanishes without a sue? Fury after Met die': What Ryanair could lose a third of forced to put on a Serena Williams stuns on day one of the Open with court couture Page 1 of 2
Boozy Brits drag 'It's practically British tourist, 30, Will Lord Bramall 'We don't want to You are readingMiddle the full text class of a subscriber-only savers onlin e newsBig item, cat provided stars by the publisher of TV to Isentia Site Web Enterfor your exclusive your use search as part of your Isentia service. © 2015 News Corp Australia Copyright Agency. You are reading the full text of a subscriber-only online news item, provided by the publisher to Isentia Workingchic French it!ski Serenaimpossible Williamsto vanishes shows without a sue? off Fury belly after Met die': What Ryanair could lose a third of forced to put on a for your exclusive use as part of your Isentia service. © 2015 News Corp Australia Copyright Agency. Home U.K. U.S. News Sport TV&Showbiz Femail Health Science Money Video Coffee BreakSerenaTravel WilliamsFashion stuns Finder on day one of button piercing as she bares midriff in a Site Web Enter your search Serena Williams stuns on day one of AccorHotels reveals tennis ace Serena Williams as TV&Showbiz Home U.S. Showbiz Headlines Oscars Arts Pictures Showbiz Boards Red Carpet the Open with court coutureLogin Working it! Serena Williams shows off belly the Open with court couture crop-top at Australian Open Players Party... by Luke Dennehy new Australian ambassador button piercing as she bares midriff in a HERALD SUN, 18 Jan 2016 3:27PM Aby Jcamceso WrilkHinson otne Jalnsua ryr 1e5, v201e6 ain Elmsa il tNewnslentteri,s Ho teal Ncewes, HSumeanr Reesnourace sWilliams as by Luke Dennehy AccorHotels reveals tennis ace Serena Williams as after telling fans 'confidence equals sexy' Serena Williams stuns on day one of HERALD SUN,Serena 18 Jan 2016 Williams 3:27PM stuns on day one of new Australian ambassador crop-topBy MONIQUE FRIEDLANDER at AustralianFOR DAILY MAIL AUSTRALIA Open Players Party... the Open with court couture the Open with court couture bny Jeamwes W Ailkinusons ont Jranaualryi 1a5, n201 6a in mEmaibl Neawsletster,a Hodtelo Nerws, Human Resources PUBLISHED: 13:33 EST, 16 January 2016 | UPDATED: 07:53 EST, 17 January 2016 1 by Luke Dennehy by James Wilkinson on January 15, 2016 in Email Newsletter, Hotel News, Human Resources after telling fans 'confidence equals sexy' Serena Williams stunsby Luke Dennehy on day one of HERALD SUN, 18 Jan 2016 3:27PM HERALD SUN, 18 Jan 2016 3:27PM By MONIQUE FRIEDLANDER FOR DAILY MAIL AUSTRALIA 1 PUBLISHED:Boozy 13:33 BritsEST, 16 drag January 2016'It's | UPDATED: practically 07:53 EST, 17 JanuaryBritish357 2016 tourist, 30, Will Lord Bramall 9'We don't want to Middle class savers Big cat stars of TV shares the Open with court couture 1 chic French ski impossible to vanishes without a sue? FuryView after comments Met die': What Ryanair could lose a third of forced to put on a She is known for her confidence on and off the tennis court. 357 9 Site Web Enter your search And on Friday night, Serena Williams remained true to formshares as she strutted her stuff atView the comments by Luke Dennehy SerenaAustralianWorking OpenWilliams Players it! Party Serenashows at the offClub bellySofitelWilliams Loung buttone in Melbourne. piercing shows at Australianoff belly Open PlayersHERALD Party | SUN,Da... 18Page Jan 20162 of 3:27PM21 She is known for her confidence on and off the tennis court. Like Follow buttonDespite being relatively piercing dressed down as for theshe occasion, bares the 34-year-old midriff athlete exuded in apoise as she Daily Mail Celeb @DailyMailCeleb Andflaunted on Friday her midriff, night, complete Serena Williams with bellybutton remained pierci trueng, to in form a black as she crop strutted top matched her stuff with at thea pair of Australianbasic black Open leggings. Players Party at the Club Sofitel Lounge in Melbourne. FollowSerena Williams plays a forehand+1 in her first round match against Camila Giorgi of Italy. Picture: Quinn Rooney/Getty Images crop-top at Australian Open Players Party... DailyLike Mail Celeb DailyFollow Mail Celeb ScrollDespite down being for relatively video dressed down for the occasion, the 34-year-old athlete exuded poise as she Daily Mail Celeb @DailyMailCeleb flaunted her midriff, complete with bellybutton piercing, in a black crop top matched with a pair of 'I am not having a feud after telling fans 'confidence equals sexy' SERENA Williams pushed the boundaries yet again with her basic black leggings. with FollowCommando': +1 By MONIQUE FRIEDLANDER FOR DAILY MAIL AUSTRALIA tennis fashion with an old fashioned crop top Nike outfit that DoctorDaily Chris Maildivided BrownCeleb public opinion. Daily Mail Celeb Scroll down for video DENIES goingSerena head Williams to plays a forehand in her first round match against Camila Giorgi of Italy. Serena Williams plays a forehand in her first round match against Camila Giorgi of Italy. PUBLISHED: 13:33 EST, 16 January 2016 | UPDATED: 07:53 EST, 17 January 2016 Picture: Quinn Rooney/Getty Images Serena Williams plays a forehand in her first round match against Camila Giorgi of Italy. head with Steve Willis Picture: Quinn Rooney/Getty Images Picture: Quinn Rooney/Getty Images over upcoming Survivor hosting gig 357 9 http://www.isentialink.com/GetContent/?id=50e9b0fc73687487a4776198355ec550&d... 1/19/2016 SERENA Williams pushed the boundaries yet again with her shares View comments tennis fashion with an old fashioned crop top Nike outfit that No clothes required! SERENAdivided Williams public pushed opinion. the boundaries yet again with her Kourtney Kardashian tennis fashion with an old fashioned crop top Nike outfit that She is known for her confidence on and off the tennis court. DON'Ttakes KUWTK MISS cameras divided public opinion. And on Friday night, Serena Williams remained true to form as she strutted her stuff at the behind thehttp://www.isentialink.com/GetContent/?id=50e9b0fc73687487a4776198355ec550&d scenes of ... 1/19/2016 'Inude felt jowly, shoot like as ashe Williams http://www.isentialink.com/GetContent/?id=50e9b0fc73687487a4776198355ec550&dsaid she has been working hard just so she could wear the... bright1/19/2016 yellow slobbery basset Australian Open Players Party at the Club Sofitel Lounge in Melbourne. admits she works out outfit today. “Hence the extreme training for the last three months. It’s been like, got to DON'Thound': House MISS Rules' 'everyLike single day' Follow AccorHotels, an Official Partner of the Australian Open, has unveiled reigning Female Champion Serena Williams as Despite being relatively dressed down for the occasion, the 34-year-old athlete exuded poise as she Carole DailyBramston Mail Celeb admits @DailyMailCeleb flaunted her midriff, complete with bellybutton piercing, in a black crop top matched with a pair of she'I felt looks jowly, '10 likeyear a its Official Ambassador in Australia until 29 February 2016. slobbery basset basic black leggings. younger'FiveFollow receptionthanks to rooms, +1 http://www.isentialink.com/GetContent/?id=50e9b0fc73687487a4776198355ec550&d... 1/19/2016 hound': House Rules' AccorHotels, an Official Partner of the Australian Open, has unveiled reigning Female Champion Serena Williams as $730013 faceacresDaily lift... Mail of land whileCeleb and Daily Mail Celeb Carole Bramston admits The new highprofile partnership is timed to coincide with the Australian Open, which commences on 18 January. Scroll down for video husbandsome VERY Russell famous turns its Official Ambassador in Australia until 29 February 2016. she looks '10 year to neighbours:Botox Cate younger' thanks to Blanchett snaps up a Williams, recognised as the greatest female tennis player of all time, will be the public face of AccorHotels in all $7300 Double face duty! lift... Kendall while TAhcec onerHwo hteiglhs,p aronf ilOe fpfiacritanle rPsahriptn iesr tiomf etdh eto A cuosintrcaidliea nw iOthp tehne, Ahuasst rualniavne iOlepde nre, iwghniicnhg cFoemmmaelenc Cesh aomn p1i8o nJa Snueareryn.a Williams as husband£3million Russell mansion turns in the consumer advertising including billboards, digital assets and social media. JennerEnglish flashes countryside her taut its Official Ambassador in Australia until 29 February 2016. tummyto Botox and pert bottom Williams, recognised as the greatest female tennis player of all time, will be the public face of AccorHotels in all as it's revealed the “Serena Williams is an inspirational athlete and role model and we are extremely proud and excited to partner with her mystery Double'We can'tman duty! shewait Kendall was to have consumer advertising including billboards, digital assets and social media. Jenner flashes her taut oTnh ea nn evwe nhti gohf tphrios fcilael ipbraer ttnoe frusrhthipe r ispr otimoetde tboo tcho AinccciodreH owteitlhs tahned AAustralliiaa na sO apne onu, twsthaincdhin cgo smpomrteinngc easnd o tnra 1v8el January. flirtinga baby': with is Sam singer Wood Fai Khadratummyhints and plans pert of bottom starting a as it's revealed the d“Seesrteinnaat ioWni,l”li asmaisd iAsc acno riHnsopteirlast iAonsaial aPtahcleiftiec aCnhda irromlea nm aondde l CaEndO ,w Me iacrhea exl tIrsesmeneblye rpgr.oud and excited to partner with her family with Snezana Williams, recognised as the greatest female tennis player of all time, will be the public face of AccorHotels in all DON'TmysteryMarkoski man MISS are she around was the on an event of this calibre to further promote both AccorHotels and Australia as an outstanding sporting and travel flirting'Theycorner... withwill blamejustis singer five that weeks Fai 'I felt jowly, like a “cAocncsourHmoeter las dhvaesr tais sinoglid i nhcislutodriyn gof bsiullpbpooarrtdinsg, sdpigoirttainl ga esxsceetlsle annced asnodc iwailt hm 2e1d Giar.and Slam singles titles, Serena has Khadrapoorafter girl announcing for the destination,” said AccorHotels Asia Pacific Chairman and CEO, Michael Issenberg. ratings':slobbery Kyle basset Serena Williams plays a forehand in her first round match against Camila Giorgi of Italy. strong synergies with our brand and our goal to endorse women of influence.” engagement Sandilandshound': House predicts Rules' 1/18/2016 AccorHotels reveals tennis ace Serena Williams as new Australian ambassador Hotel Management 'They will blamePicture: that Quinn Rooney/Getty Images “TAShcecr coeurnHraroe tWnetl isAll iuhasamtsrs aa li iasno a lOindp hieninss tpFoireryam toiafol ens uaCpl hpaaotmhrtlipenigtoe ns ,ap Wnorditl ilniraogml es xm cheolldldeesnl c tahene a dmn dwo sewt i atmhr ea2 j1oe rxG striaenngmdlee Ssly,l a dpmoru osbuilndegs al,e nsad nt diet lxmescix,i teSedde r detonu apb alhearstsner with her rivalCarole host Bramston Sam Frost admits will beshepoor axed 'Aboutlooks girl by '10for tothe yearheadthe end offof into http://www.hotelmanagement.com.au/2016/01/15/accorhotelsrevealstennisaceserenawilliamsasnewaustralianambassador/ 1/5 sotitnrleo asnn gc oesmyvnebeninrtge oidef s at mhwiiosthn c goasultri b abrcreati nvtode afpunlardtyh eoerusrr , p gmrooaml eto oot er nfbedmootrahsl eA ,w cbocumot rietH nios o thef elisnr f glaurneadnc ceAe au.”nsdt rpaeliras oansa la snt yoleu ttshtaatn hdaivneg csopnofirrtminegd a hnedr travel theyounger'ratings': yearthe jungle!': due Kylethanks to lack Theatreto of dase sat iwniantnioenr ,o”n s aanid Aofcf cthoerH cotuertls. Asia Pacific Chairman and CEO, Michael Issenberg. experience$7300Sandilandsstar faceRhonda lift...predicts Burchmorewhile The current Australian Open Female Champion, Williams holds the most major singles, doubles, and mixed doubles husbandrivalconfirms host Russell Sam she Frost signed turns will up http://www.hotelmanagement.com.au/2016/01/15/accorhotelsrevealstennisaceserenawilliamsasnewaustralianambassador/ 1/5 tobe for Botoxaxed I'm by A theCelebrity... end of as host Dr ChrisSERENA Brown Williams pushed the boundaries yet again with her “AAccccoorHrHotoetlesl sh ahsa psr eav isooulsidly hwisotrkoeryd owfi tsh uthpep osrptionrgtin sgp loergteinngd etox hcoesllte VncIPe eavnedn tws itfhor 2it1s GLera Cnldu bS Alacmco rsHinogtelelss l otiytlaeltsy, Serena has the year due to lack of experiencehints at line-up members and special guests in both Singapore and Melbourne and is excited to now expand this relationship. Double duty! Kendall strong synergies with our brand and our goal to endorse women of influence.” Jenner flashesSerenatennis her Williams taut fashion stuns on withday one an of theold Open fashioned with court couture crop top Nike outfit Pagethat 2 of 2 tummyIt's anda cinch! pert Caitlynbottom ATchceo crHuorrtenlst’ Athuresetryaeliarn t eOnpneisn pFaertmnearlseh iCp hwaitmh pthioen A, uWstilrlaialiamns O hpoelnd sw itlhl ese me othset gmroaujopr psroinvgidles in, fdoormubalteiosn, saenrdv icmeisx etod doubles as it's revealeddivided the public opinion. Jenner glams up black mystery man she was httpA://uwswtrwa.lhiaotne lmOapneang efmanesnt,. csotma.faf ut/r2a0i1n6i/n0g1/ 1fo5/ra cthcoer hMoteelbsoruevrneael sPtaenrkni sseacrveicser ehnuabws ilalinamd splaasyener wcoanusctirearligaen samerbvaiscseasd.o rA/ ccorHotels 1/5 dress with belt and flirting with is singer Fai studded heels at charity will proudly host the Australian Open 2016 Official Player Party and provide exclusive benefits to members of its Le http://www.dailymail.co.uk/tvshowbiz/article-3402117/Serena-WilliamsKhadra-shows -belly-b... 1/18/2016 brunch Williams said she has been working hard just so she could wear the bright yellow Club AccorHotels and Accor Plus loyalty programs. Attending the 2016 Jazz 'Theyand Champagne will blameoutfit that Brunch today. “Hence the extreme training for the last three months. It’s been like, got to 1 http://www.dailymail.co.uk/tvshowbiz/article-3402117/Serena-Williamspoor- showsgirl for the- belly-b... 1/18/2016 ratings': Kyle be able to fit into that without being embarrassed,” she said. Fashion experts were full SandilandsNew http://www.isentialink.com/GetContent/?id=50e9b0fc73687487a4776198355ec550&dromance? predicts Selena ... 1/19/2016 rivalGomez host Sam 'wasof Frost seenpraise will for Williams’ daring look. Stylist Tre Dallas said not many people can pull off packing on the PDA with be axed by thea end crop of top, but Williams can. “I think it’s all about strength and she always makes a thefashion year due executive to lack of Comments are closed. experienceSamuel Krost' at LA club day beforestatement,” dinner he said. “She looks great and she has done it tastefully and the Colour date in Malibuworks. Williams loves the look at the moment, at a players party last week at the Sofitel Hotel she also donned a crop top baring that very toned midriff. [email protected]
http://www.dailymail.co.uk/tvshowbiz/article-3402117/Serena-Williams-shows-belly-b... 1/18/2016 +4
The queen has arrived! Serena Williams, 34, strutted her stuff in crop top and leggings at the Australian Open Players Party at the Club Sofitel Lounge in Melbourne on Friday night Major press coverage She completed her look with a black hoodie, which she wore unzipped, and a pair of platform boots.
SHARE THIS RELATED ARTICLES ARTICLE Ex on the Beach's Kate Moss goes bra-less PICTURE EXCLUSIVE: Jemma Lucy struggles under sheer green shirt Best Shop Ever! Louis Tomlinson looks loved- to contain her bust... as she rocks... up with new girlfriend Danielle Campbell as New outlook on life: SEBASTIAN they pick up groceries Australian model Erin SHAKESPEARE: Lewis 357 shares McNaught opens up... star Laurence is turning Turning up the heat! My Kitchen Rules Her naturally curly mane had been blow-dried into tumbling, loose waves, while her make-up was villain Ash Pollard and kept feminine with a soft pink lipstick and peach-toned blush. Essex boys Will Stewart and Steve Flood to Serena, who jetted to Australia earlier this month ahead of the Hopman Cup and 2016 Australian return to new show as Open, recently spoke to Harper's Bazaar about what makes a woman attractive. guest judges See more of the latest Serena Williams news and pictures as she flaunts her midriff 3:18 Inside Sam Wood and Snezana Markoski's love nest: The Bachelor winners snap up charming three- bedroom home in family friendly Melbourne
http://www.hotelmanagement.com.au/2016/01/15/accorhotelsrevealstennisaceserenawilliamsasnewaustralianambassador/ 2/5
http://www.dailymail.co.uk/tvshowbiz/article-3402117/Serena-Williams-shows-belly-b... 1/18/2016
http://www.isentialink.com/GetContent/?id=50e9b0fc73687487a4776198355ec550&d... 1/19/2016 LOVE MELBOURNE? LOVE TENNIS? Love looking after people?
We have an amazing opportunity for 12 People-ologists to work as Information Services Staff during the Australian Open in January 2016.
The roles will be spread among: Player services Media services Information services You will be involved in: General tourist enquiries for Melbourne Greeting players/opening car doors Helping with player’s luggage etc.
To be considered for these roles you must have exceptional guest service skills, fully embrace the 7 Principles of People-ology and display outstanding knowledge of everything Melbourne has to offer. You will need to be available to work at the Australian Open precinct from Monday 11 January to Sunday 31 January on shifts ranging between 8:00am and 9:00pm.
If you would like to be considered please contact your Human Resources Team or General Manager by Wednesday 25th November 2015.
Social media coverage Talent engagement Official VIP Player Party of the Year Exclusive opportunities for loyal members OFFICIAL PA RTNER OFFICIAL PARTNER
Simon McGrath & Lindsay Leeser Chief Operating Officer Pacific Vice President Development & Franchise Michael Issenberg Chairman and CEO AccorHotels Asia Pacific Invites Invites
Peggy & Brian Flannery
Patrick Benhamou to celebrate AccorHotels new partnership with Tennis Australia as the Official Partner of the to celebrate AccorHotels new Partnership with Tennis Australia as the Official Partner of the AUSTRALIAN OPEN and attend the AUSTRALIA OPEN Women’s Australian Open Finals and attend the 30 January 2016 Women’s and Men’s Australian Open Finals on Rod Laver Arena, Melbourne January 30 and 31, 2016. Rod Laver Arena Melbourne Australia You are also invited to a cocktail party on 30 January from 3pm – 5pm in the Executive Lounge, Level 18, Pullman Melbourne on the Park 192 Wellington Parade, East Melbourne. Kindly note this invitation includes return airfares and 3 nights’ accommodation at the Sofitel Melbourne on Collins. Kindly note that this invitation includes accommodation at the Pullman Further details will be sent to you on acceptance. Melbourne on the Park on 30 January 2016, further details will be sent to you on acceptance. RSVP: [email protected] 04 January 2016 RSVP: Melissa via [email protected] by 13 January 2016
OFFICIAL PARTNER FRIDAY JAN 29
Arrival in Melbourne and day at leisure.
7pm: Welcome Cocktail Party in Sofitel Melbourne on Collins the Sofitel Club Lounge followed by dinner, hosted by Michael Issenberg
SATURDAY JAN 30 SUNDAY JAN 31
7am: Breakfast at leisure 10am to 3pm: Enjoy a champagne brunch at served in the Club Lounge - level 35 your leisure served in the Club Lounge - level 35 10am: Exclusive ‘Behind the Scenes’ Tour of the Australian Open. 4:30pm: Meet in the Club Lounge for today’s (Depart hotel at 10am sharp and Men’s Finals Briefing with US tennis great will return by 1pm) and former World No.1 Jim Courier. Jim was the winner of four Grand Slam 4:30pm: Meet in the Club Lounge for today’s singles titles, 1991 and 1992 French Open Your Personal Program for the Women’s Finals Briefing with and the 1992 and 1993 Australian Open. Lindsay Davenport, former World No.1 AUSTRALIAN OPEN and winner of 55 WTA Tour singles titles, There will also be a photo opportunity including 3 Grand Slam singles titles at with Jim Courier. TENNIS FINALS 1998 US Open, 1999 Wimbledon and Refreshments will be served. 2000 Australian Open. 6pm: Depart Sofitel for Rod Laver Arena. Hosted by There will also be a photo opportunity The match starts at 7:30pm sharp. MICHAEL ISSENBERG with Lindsay Davenport. Refreshments will be served. AccorHotels Chairman and CEO, Asia Pacific MONDAY FEB 01 6pm: Depart Sofitel for Rod Laver Arena. January 2016 The match starts at 7:30pm sharp. Departure from Melbourne
3692 TA / MI PROGRAM5.indd 1-2 22/10/2015 2:11 pm 3692 TA / MI PROGRAM5.indd 3-4 22/10/2015 2:11 pm VIP corporate entertainment EVALUATION
1. What tools are being used to evaluate the performance of the campaign?
We used a brand awareness study to help us to evaluate the performance of the campaign.
2. What are the measurable results that you have been able to register from the campaign?
We are yet to receive the TNS brand tracking results to be able to effectively measure the campaign.