Scott Greenberg [email protected] | 850.566.9986

Hello,

My name is Scott Greenberg, and I am a Washington DC-based public relations and communications professional.

My career history in public relations, sales and operations, coupled with my legal education and Bachelor of Arts in English make me the ideal candidate for a position with your organization. I have experience successfully managing hundreds of clients, creating high level public relations and marketing plans, managing events from start to finish and negotiating terms of contracts.

I know how to target, secure and manage press contacts. I have formed positive relationships with all of DC’s major press outlets, including The Washington Post, Washington Life, Capitol File, Washingtonian Magazine, Washington Business Journal and more. When it comes to editing and staying organized, I am a hound. I know how to execute profitable and rewarding creative campaigns. I will teach, inspire and motivate others to do the same.

I have worked with many growing companies, including my own public relations firm. Within one year of creating the firm, I was representing one of America’s largest music festivals (DeLuna Fest), a National Top-100 bar/nightclub (Seville Quarter) and an award-winning restaurant franchise (Mellow Mushroom). I am currently the Public Relations and Publications Manager for , responsible for all external communications and media relations.

I am now exploring new opportunities as a high-level public relations and outreach executive with a dynamic organization where I can showcase my leadership and expertise in the Washington DC area.

My resume provides further details on my career history and accomplishments. I thank you for your consideration and look forward to hearing from you. Please do not hesitate to reach out to me at any time.

Sincerely,

Scott Greenberg

Scott Greenberg 850.566.9986 Washington DC, 20002 [email protected]

EXPERIENCE THE WASHINGTON BALLET February 2014-Current Public Relations and Publications Manager – Washington, DC

• Develop and execute comprehensive PR plans for The Washington Ballet (TWB), The Washington School of Ballet (TWSB) and TWB's community outreach initiatives • 'Cradle-to-grave' PR execution, manage all campaigns from the ideation stages to execution • Cultivate media relationships and write and edit all press releases and media ale rts • Pivotal in establishing high level media relationships to ensure ongoing press coverage, produce content for various media outlets • TWB liaison for all media coverage, including photographers, print, online, radio and television media • Media evaluation reports to gauge public relations and press coverage effectiveness • Develop and execute contracts, edit copy for all departments, work closely with executive, advertising and marketing departments to streamline messaging. Produce rehearsal features and highlight video blogs • Effectively disseminate photographic and video content to the media • Responsible for all organizational print publications, develop and execute comprehensive email campaigns • Create and compile all materials for TWB, TWSB and Studio Company performances

AMPS CREATIVE, BOUTIQUE PUBLIC RELATIONS February 2011-Current Principal – Washington, DC

• Founded a public relations firm representing businesses nationwide, including music festivals, restaurants, nightclubs, bars, music venues, musicians and more • Specializing in product launches, social media strategy, press releases and editing, content writing, event planning, website creative design, search engine optimization, branding and media relations • Create and manage rich marketing materials, biographies, “one sheets,” press releases, social platform experiences and new community events to advance client goals and aspirations • Notable clients include: Mellow Mushroom Restaurants, DeLuna F est Music Festival, Seville Quarter (Top 100 Bars and Nightclubs in America), and national recording artists Watermelon , Ruby Velle

EXIDE TECHNOLOGIES March 2008-March 2013 District Operations Manager/National Warranty Specialist – Pensacola, Florida

• Doubled net profit in first year while maintaining a high return on revenue percentage. Responsible for profits & losses, net contribution and operating income • Created and managed a client battery testing program to increase savings by reducing warranty claims by over an estimated annual $310,000 in 45 locations along the Eastern coast, acknowledged by Exide CEO • Lead specialist in national warranty savings initiative, tasked with $ 15M cost reduction over three year period. Responsible for creation of new Exide warranty standard operating procedure • Managed a team responsible for over 110,000 batteries and over 400 clients per year

TARA, INK. 2007-2008 Editor/Executive Associate – North Miami Beach, Florida

• Planned and executed multiple events within the entertainment industries, such as hotel grand openings, product promotion events and Mercedes Benz Fashion Week • Conducted research and drafted press releases, agreements, client memorandums and invoices • Prepared specific, detailed reports for clients which contained synopses on all the publicity received within each calendar month

EDUCATION Florida International University College of Law, Miami, Florida Focus on Entertainment Law - FIU Sports & Entertainment Law Society, Vice President - Research Assistant, Professor Carlton Waterhouse - College of Law Newspaper, Contributing Writer - Real Property, Probate & Trust Law Association

The Florida State University, Tallahassee, Florida Bachelor of Arts, English, May 2006 - Minors: Business and Communications

Specific Highlights with The Washington Ballet:

Created press releases for British Invasion, Tour-de-Force, Peter Pan, Who Cares? and Green Eggs and Ham, The Jazz Ball, 2014.15 Season Announcement, Petite Mort, Petite Mort Opening Night Event, Organizational Snapshot, Open House, 2014.15 Artistic Announcement and Noche de Pasión: The Tango Soirée. Distributed to media, followed up with media before event/production, and contacted all media in attendance with thank you and photo link

Targeted Press contact list grown by 65% (440 to 727), Developed Standard Operating Procedure for new press contacts

Secured Washington Life Sleepy Hollow spread and magazine cover, Where? Magazine cover, Fashion Washington spread and magazine cover, Noche de Pasión: The Tango Soirée magazine featurette w/photos, event listings and designed two full page ads

Created Standard Operating Procedures for press clippings, mentions and additions to the media grid

Theater programs created and edited for British Invasion, Tour-de-Force: Balanchine, Peter Pan, Who Cares? and Green Eggs and Ham, NW and SE Showcases, Petite Mort. Created all copy for programs and managed all program designs

Over one million total YouTube views since starting at TWB

Negotiated trade deals with major publications such as Capitol File and Washington Life Magazine

Acted as creative director and point of contact for all photo and preview/highlight video shoots, including Fashion Washington, DC Cool, Sleepy Hollow, TWB performance videos and the now worldwide ‘Hardest Dance Moves’ video

Television appearances for British Invasion, Petite Mort, The Nutcracker (x4) and Peter Pan (x2)

Managed all photographer and videographer relationships, managed approval process for all photos, never missed deadline, acted as a liaison between the media, the performing artists and the organization

Formulated and edited publications for The Washington Ballet, including copy for season brochure, edited development department letters, “Dear Friends” letters from Sep time, “One Sheets,” eBlast original content, school flyers, crowdfunding campaigns, video scripts, artist bios, constituency bios and Septime’s Salon

Managed all press requests for productions/events. Attended all ballet productions, met with press, provided and explained literature, managed all photographer/videographer attendance, setup and responsibilities

Set up ‘Text TWB to 22828’ for easy eBlast signup

Formed integral relationships with DCist, W Hotel, Jose Andres Restaurant Group, Misty Copeland/David Hallberg, Playbill, The Brazilian Embassy, LAN Airlines, Vixlet, S&R Foundation, Corps de Ballet, The Corcoran and The Kennedy Center

Graphic design for website, eBlast, development, TWSB,TWB@THEARC and patron services, restructured eBlast, analyzed and reported metrics, and enriched content

Organized all media for shared drives and social media galleries, managed box.com account for all media

Lead for Noche de Pasión: The Tango Soirée Communications Committee

Other Press Outlets:

60 Minutes, BBC, Huffington Post UK, Huffington Post Italy, VICE Magazine, Voice of America, Where Magazine, NPR, Yahoo! News, US News and World Report

Washington Post (Style, Arts & Entertainment, Going Out Guide, On Parenting, WaPo Magazine), Capitol File, Washington Life Magazine, Washingtonian, DCist, PoPville, DC Modern Luxury, Fashion Washington, ArtBeat, Metro Weekly, REVAMP, Guest of a Guest, Bisnow, Destination DC, Alexandria Times, Washington Blade, The Georgetowner, Intowner, More...

NEWS8, NBC Local, ABC7, WTOP, WAMU

Dance Magazine, Dance Europe, Pointe Magazine, BalletNews England, DanceTabs, Dance Studio Life, BroadwayWorld New York, DanceViewTimes, ClubX South Africa, DC Metro Theater Arts

FOR RELEASE: March 6, 2014 PRESS CONTACT: Scott Greenberg, Public Relations and Publications Manager, The Washington Ballet 202.274.4510, [email protected]

High-Resolution Press Images: https://washingtonballet.box.com/s/qmd0zji3muiwr5e25p0n

THE WASHINGTON BALLET IS TAKING FLIGHT The 2014.15 Season will be an Artistic Surge of Excellence and Innovation

WASHINGTON, D.C. – The Washington Ballet (TWB) and Artistic Director Septime Webre are pleased to announce the 2014.15 Performance Season, a bold season which includes the world premiere of Sleepy Hollow, Petite Mort: Masterworks by Kylián/van Manen/Wheeldon, ALICE (in wonderland), Tour-de-Force: Serenade, The Nutcracker, and for the first time in The Washington Ballet’s history, Swan Lake.

The challenging depth and spirit of the 2014.15 season create this season’s theme: Taking Flight. The Washington Ballet’s (TWB) Artistic Director Septime Webre explains, “This is one of the biggest years for The Washington Ballet. TWB is actively growing the professional company of artists, and we’re taking on one of the pinnacles of classic ballet, a brand new production of Swan Lake. Also, The Washington Ballet is introducing works of some of the greatest contemporary choreographers, Jiří Kylián, Hans van Manen and , into the company repertoire. All of the performances this year are highly technical, artistically challenging and showcase the technique and artistry of dancers and choreographers alike.” Of note, each of the five programs in the main stage subscription series contains live music. In his 15th anniversary of being Artistic Director of The Washington Ballet, Webre aims to “throw down the gauntlet” and push the boundaries of The Washington Ballet artistically, and audiences can expect the highest level of classical ballet and the best in adventuresome, contemporary works. This year, The Washington Ballet is taking flight.

Background on Petite Mort: Masterworks by Kylián/van Manen/Wheeldon, Sidney Harman Hall (October 22 – 26, 2014): The 2014.15 season opens in October at Sidney Harman Hall with Petite Mort: Masterworks by Kylián/van Manen/Wheeldon, an exploration of three iconic European choreographers’ best works. The mixed repertory program includes Hans van Manen’s 5 Tangos, Jiří Kylián’s Petite Mort and Christopher Wheeldon’s Polyphonia. These three choreographers are generally acknowledged as true working masters, choreographing these ballets at the top of their artistic game. The level of these choreographers’ genius lifts the mettle of TWB’s artists. This production plays into TWB’s strong, youthful and dramatic style. In keeping with the theme of Taking Flight, this program features TWB artists at their most theatrical, humanized and individualized.

Hans van Manen’s 5 Tangos, which first premiered in the Het Nationale Ballet (Amsterdam) in 1977, will be a TWB premiere. With lighting design by Jan Hofstra, costume and scenic design by Jean Paul Vroom and music by Astor Piazzolla, 5 Tangos conveys the power and sensuality of tango dance and the cool abstraction of contemporary ballet. Van Manen, a father of the Dutch movement, tears down the walls between ballet and contemporary dance.

Also premiering at TWB for the first time is Jiří Kylián’s Petite Mort (Nederlands Dans Theater, 1991), a piece both atmospherically haunting and joyfully witty. With music by Wolfgang Amadeus Mozart, chosen by Kylián in honor of Mozart on the second centenary of Mozart’s death, this piece includes six men, six women and six fencing foils. The swords seem to function as actual dance partners, helping to convey the themes of aggression, sexuality, energy, silence, cultivated senselessness and vulnerability. Petite Mort, literally translates into “small death” serves as a euphemism for orgasm in both Arabic and French.

Christopher Wheeldon’s Polyphonia, first created for in 2001, is also a TWB premiere. With music by György Ligeti, costume design by and lighting by Mark Stanley, Polyphonia encompasses the spirit of Balanchine and Stravinsky’s “black-and-white,” pure artistic collaborations. Wheeldon’s strikingly beautiful and precise choreography parallels Ligeti’s intense music, as dynamic and emotional choreography builds off of the virtuoso piano score.

Background on The Nutcracker, THEARC (November 29 – 30, 2014) and The Warner Theatre (December 3– 28, 2014): Septime Webre’s critically acclaimed production of The Nutcracker transports audiences back in time to historic Washington, DC and stars George Washington as the heroic Nutcracker. The curtain rises and the stage bursts with intricate and imaginative sets, waltzing cherry blossoms, dancing sugar plums and other enchanting adaptations that have made Webre’s The Nutcracker a Washington holiday tradition with raves from critics and sold-out crowds.

This year, The Washington Ballet celebrates its 10th year of Septime Webre’s The Nutcracker (first premiered December 2004). On this anniversary, Webre plans on “significant, special surprises” for his celebrated Nutcracker. With imagery of swirling snowflakes and sugar plums backed by Tchaikovsky’s beloved score, this DC staple event celebrates the coming together of families and friends of multiple generations.

Background on Sleepy Hollow, Eisenhower Theater, The Kennedy Center (February 18 – 22, 2015): This year, audiences will experience the third installation of The Washington Ballet’s ongoing “The American Experience” series. Through this series, TWB premieres and develops original full-length ballets based on great works of American literature. First, The Washington Ballet’s production of F. Scott Fitzgerald’s The Great Gatsby in 2011 was a visually striking and tragically romantic ballet. Next, TWB turned Ernest Hemingway’s modernist and masculine The Sun Also Rises into a ballet in 2013. In keeping with TWB’s explorations of the “American Experience” based on iconic American literature, TWB is excited to announce the world premiere of Septime Webre’s Sleepy Hollow based on Washington Irving’s The Legend of Sleepy Hollow (1820), America’s first great ghost story.

American author Washington Irving’s classic tale takes place in a town addicted to superstition, at the edge of a mysterious countryside glen encapsulated in a dream state. The action builds to a climactic moment where a love triangle crosses the infamous specter of the Headless Horseman. The resulting translation into the ballet Sleepy Hollow creates themes of lush magnificence, American birth set in post-Revolutionary America at the infancy of our country and Shakespearean death.

Artistic director Septime Webre is compiling a “dream team” of collaborating artists, including New York- based composer Matthew Pierce, whose musical score for ALICE (in wonderland) was an instant classic. Pierce will create an original and haunting score to be performed by a live chamber orchestra. Designer Liz Vandal (ALICE (in wonderland), 2012 and Cirque du Soleil) will create visually aggressive and captivating costumes. “Even after working with Liz on numerous projects, I am continuously amazed by her imagination and wit, and the jaw-dropping beauty of her costumes,” stated Webre. “Her aesthetic combined with her original point of view produce costumes which pack a wallop for this production. It is Liz’s inventive 1-2 punch (wit and fashion aesthetic) that allows our combined creativity to nourish and inspire each other.”

Set designer Hugh Landwehr (Hemingway: The Sun Also Rises, 2013), projectionist Aaron Rhyne (Hemingway: The Sun Also Rises, 2013) and lighting designer Clifton Taylor (ALICE (in wonderland), 2012 and Hemingway: The Sun Also Rises, 2013) will create an impactful set, video and atmosphere inspired by the grand-scale and aesthetic, romantic landscapes of the Hudson River School.

Background on Swan Lake, Eisenhower Theater, The Kennedy Center (April 8 – 12, 2015): History is being made this year at The Washington Ballet, where for the first time in the organization’s history, TWB will be staging a new production of Swan Lake. “Swan Lake is one of the great barometers for a ballet company and a dancer,” says Artistic Director Septime Webre. “Successfully executing this production is the most sensational example of Taking Flight. The Washington Ballet is ready for Swan Lake.”

With original choreography by Marius Petipa and Lev Ivanov, the dramatic Swan Lake captures the core foundations of love, betrayal, forgiveness and redemption. Swan Lake was the first artistic collaboration of Petipa and Tchaikovsky, who later gave the world both The Nutcracker and The Sleeping Beauty.

In many ways, Swan Lake defines classical ballet, emphasizing clarity, harmony and insight into the human spirit. The Washington Ballet is excited to add its stamp of freshness and presentation to this masterwork.

The Washington Ballet is also announcing a new creative ongoing collaboration with the Evermay Chamber Orchestra. The collaboration commences with the orchestra performing the musical score for Swan Lake. Evermay Chamber Orchestra is an ensemble of solo caliber artists from five continents, assembled by S&R Foundation Washington Award Grand Prize Winner Tamaki Kawakubo. This diverse group is comprised of talented performers from around the globe, including multiple award-winners, who assemble in distinct configurations for different seasons and concerts. Evermay Chamber Orchestra is presented by the S&R Foundation under the patronage of Dr. Ryuji Ueno.

Background on ALICE (in wonderland), Eisenhower Theater, The Kennedy Center (May 6 – 17, 2015): Audiences will be taken on a magical journey with the return of Septime Webre’s mega-hit ALICE (in wonderland). The Washington Post called Webre’s ballet based on this famous children’s classic “trippy…tart, adorable and everything in between — this is a work of rich and impressive creativity. It is a tour-de-force for Webre, who choreographed dances in all manner of styles for a spree of personages and scenes that fill nearly four pages in the printed program.”

From the revolutionary vision of choreographer Septime Webre, designer Liz Vandal (Cirque du Soleil’s OVO) and composer Matthew Pierce comes a spectacularly re-imagined take on Lewis Carroll’s classic that had audiences and critics cheering and sold-out houses at the 2012 premiere.

ALICE (in wonderland) also features imaginative sets by James Kronzer, lighting by Clifton Taylor and over- sized puppets, including a Jabberwocky, by Eric J. Van Wyk.

Background on Tour-de-Force: Serenade, Eisenhower Theater, The Kennedy Center (May 13 – 14, 2015): In celebrating the public’s appreciation for The Washington Ballet’s Tour-de-Force series, TWB is eager to announce the third installment, entitled Tour-de-Force: Serenade.

This production features an iconic ballet by George Balanchine and a gala-style program of classical and contemporary pieces and excerpts. Tour-de-Force: Serenade will include audience favorites, exciting contemporary works and masterpieces from the canon. Expect star-turns by TWB’s international dancers and athletic displays of virtuosity. Audiences may also expect a world premiere as part of this production as well.

Serenade, choreographed in 1936 by ballet icon George Balanchine and with a score by the legendary Pyotr Ilyich Tchaikovsky, was Balanchine’s first ballet choreographed in the United States. Rich with lyricism and poetry, this piece pays homage to Russian classical ballet tradition, while stripping away the ornamentation and narrative to display the root structure of this art form. Serenade seamlessly formed a transcendent partnership between classical ballet and classical music. The ballet is rich with sublime imagery. The Washington Ballet and audiences alike take flight with Serenade.

SUBSCRIPTIONS

The Washington Ballet offers season subscriptions to add artistry-in-motion and excitement to its patrons’ lives. Five-Series (Petite Mort: Masterworks by Kylián/van Manen/Wheeldon, Sleepy Hollow, Swan Lake, ALICE (in wonderland), Tour-de-Force: Serenade) and Family Series (The Nutcracker, Swan Lake, ALICE (in wonderland), The Sleeping Beauty) subscriptions range in price from $137.75 to $500, depending on seat location and date of performance. To subscribe, visit washingtonballet.org or call 202.362.3606 x605.

For more information on these programs including casting updates, behind-the-scenes videos and more, visit washingtonballet.org.

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ABOUT THE WASHINGTON BALLET: Celebrating its 70th Anniversary in the 2014.15 season, The Washington Ballet was originally founded as The Washington School of Ballet in 1944 by legendary ballet pioneer Mary Day and incorporated as a professional company in 1976. The Washington Ballet (TWB) is one of the pre-eminent ballet organizations in the United States. TWB built an international reputation presenting bold works by choreographers from around the world, including Choo-San Goh, Christopher Wheeldon, Mark Morris, Twyla Tharp, Hans van Manen and Jiří Kylián, as well as neoclassical masterworks and fresh stagings of 19th century classics. Under the leadership of Artistic Director Septime Webre and Managing Director Arthur Espinoza, TWB has embraced a three-part mission: ensuring excellence in its professional performance company; growing the next generation of dancers through its Washington School of Ballet; and serving the community in which it resides through robust community engagement programs. For more information, visit www.washingtonballet.org.

SEPTIME WEBRE (Artistic Director) was appointed artistic director of The Washington Ballet in June 1999 after six years as artistic director of American Repertory Ballet in New Jersey. Under his leadership, The Washington Ballet has developed a three-pronged mission: growing the artistry and international reputation of The Washington Ballet; training the next generation of dancers through The Washington School of Ballet; and deepening the organization’s commitment to community engagement through the visionary programs of DanceDC and The Washington Ballet @ THEARC. As a choreographer, Mr. Webre’s full-length productions include The Great Gatsby, ALICE (in wonderland), Hemingway: The Sun Also Rises, and an historic Washington, D.C.–inspired The Nutcracker. His works appear in the repertoires of many companies in North America, including Pacific Northwest Ballet, Les Grands Ballets Canadiens, Ballet Austin, Cincinnati Ballet, Aspen Ballet, Sacramento Ballet, Pittsburgh Ballet Theatre, Atlanta Ballet, Ballet West and Aspen/Santa Fe Ballet, among others. As a dancer, Mr. Webre was featured in works by Balanchine, Taylor, Tudor, Ailey, and Cunningham, as well as principal and solo roles from the classical repertoire. Mr. Webre has sat on the boards of Dance/USA, the Cultural Alliance of Greater Washington, and Dance Metro DC’s Advisory Committee. He has been honored by Young Audiences of the District of Columbia and been a recipient of a number of fellowships for his choreography. He graduated from the University of Texas with a B.A. in history and pre-law.

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Behind The Scenes – Directing a team of 37 for an Ad Campaign Photo + Video Shoot:

In October 2014, I orchestrated a Sleepy Hollow photo shoot for an eight-page + cover magazine spread and a video shoot to be used for television, digital and traditional advertising, working with creative firm Design Army and photographer Dean Alexander.

Photography Direction for Magazine Spread:

Behind-the-scenes Photos for Video Advertisement and Promotional Stills:

(October 2014)

Advertisement Direction for The Washington Ballet’s 2014.15 Performance Season

Creative Direction for the April 2014 Fashion Washington Issue

Secured 15 Year Anniversary Story for The Washington Ballet’ Artistic Director

Client Facebook Growth Statistics

Seville Quarter

Start Date: 01/2012 Start Likes: 9,911 End Date: 07/2013 End Likes: 21,183 Total Time: 18 Months Total Growth: 11,272 Growth Rate: 113.7%

Mellow Mushroom

Start Date: 07/2011 Start Likes: 4,844 End Date: 10/2012 End Likes: 9,141 Total Time: 15 Months Total Growth: 4,297 Growth Rate: 88.7%

Watermelon

Start Date: 03/2013 Start Likes: 1,051 End Date: 09/2013 (current) End Likes: 8,154 Total Time: 6 Months Total Growth: 7,103 Growth Rate: 675.8% (SEO Algorithm Victory)

GOBI

Start Date: 08/2013 Start Likes: 1,833 End Date: 09/2013 (current) End Likes: 4,685 Total Time: 1 Month Total Growth: 2,852 Growth Rate: 155.5%