Program Guide A3E ‘Future of Audio’ Conference @

Join us, and our thought leaders, as we explore and discuss the ‘Future of Audio’.

Saturday July 11, 2015 Nashville TN | Music City Center

A3E Core Sponsor

Saturday July 11, 2015 A3E ‘Future of Audio’ Program Guide Nashville TN | Music City Center

10:00 AM - 11:00 AM (Davidson Ballroom) A3E Opening Keynote: The Future of Audio: Harnessing the Power of MI & New Technology (presented by Microsoft) From touch to tablets, phones and desktops to augmented reality with Hololens to devices like Raspberry Pi 2, Microsoft Windows 10 brings a wealth of new opportunities for musicians and music app developers. Come see what Microsoft has been working on both internally and with partners. Learn about the engineering going into Windows 10 and beyond to better support musicians. Look at how partners use unique capabilities like touch and active pen. Dream with us about the very real possibilities of virtual performances and augmented reality through devices like Hololens. See how the maker culture and music cultures are coming together to build new devices and capabilities for music performance. **Session Give-Away: Pete Brown, Developer Experience and Evangelism, Microsoft Placidus Schelbert, Director / Geschäftsführer, Bitwig GmbH Microsoft Surface Pro 3 & Avid Sibelius 7.5 Gerry Bassermann, Director of North American Markets, Propellerhead

11:00 AM - 11:30 AM (Exhibit Hall/TEC Tracks area) A3E Architects of Audio™ Series: "2020 Vision: The Future of Media Technology“ Touchscreen mixing consoles, and sophisticated modeling technology have become commonplace tools in the recording studio. Meet the A3E luminaries who have revolutionized the recording industry, and hear their vision of studio technology in the year 2020.

Kevin Becka, Technical Editor, Mix Magazine

Tony Cariddi, Marketing Director, Avid ^ Session Give-Away: Avid Rhett Lawrence, Record Producer/Songwriter Pro Tools Eleven Rack

11:30 AM - 12:30 PM (Exhibit Hall/TEC Tracks area) A3E Deep Dive™ Session: "Windows 10 for Musicians and Audio Developers“ Explore the power of Windows 10 for audio. Whether you are an app developer or a musician, this session is not to be missed. Presented by Bala Sivakumar, Program Manager, Microsoft. ^ Session Give-Away: Bala Sivakumar, Program Manager, Microsoft Bitwig Bitwig Studio

12:30 PM - 1:00 PM (Exhibit Hall/TEC Tracks area) A3E Architects of Audio™ Series: "2020 Vision: The Future of Live Performance“ Touchscreen Instruments & Multi-Dimensional Controllers may be unconventional to the traditional musician, but to the next generation of performers these forward thinking products will unleash their creativity and define the next decade of music. Explore the future of next-generation instruments for live performance. ^ Session Give-Away: Mike Butera, PhD, CEO, Artiphon Propellerhead Doug DeAngelis, Conference Chair, A3E Reason 8 Thavius Beck, Artist A3E Participating Companies: 1:00 PM - 2:00 PM (Exhibit Hall/TEC Tracks area) A3E Deep Dive™ Session: "Mobile & Music Technology for Production + Performance“ Is the desktop era finally coming to an end? Mobile technology bolsters creativity with an array of new control surfaces, portability, and expressive capabilities. Learn how to harness the full power of mobile devices in your studio.

Robin Kelly, Director of Channel Management, Roland ^ Session Give-Away: Placidus Schelbert, Director / Geschäftsführer, Bitwig GmbH Roland TR-8 & Gerry Bassermann, Director of North American Markets, Propellerhead TC Electronic Poly-Tune Clip Tore Lynggard Mogensen, Product Manager, TC Electronic

Pete Brown, Developer Experience and Evangelism, Microsoft

2:00 PM - 2:30 PM (Exhibit Hall/TEC Tracks area) A3E Architects of Audio™ Series: "2020 Vision: The Future of Guitar Technology“ The marketplace of hi-tech tools for guitarists has exploded in recent years. Stringed instruments are now capable of controlling your pedalboard, your computer, sequencing MIDI data, and even controlling sophisticated live rigs for lighting and special effects. Get an overview of the latest technology, and experience what your favorite instrument can do with no permanent modifications. A3E luminaries will take you into the year 2020 of Guitar Technology.

Larry Fishman, Founder & President, Fishman ^ Session Give-Away:

Adrian Belew, Recording Artist, NOIISE Fishman Triple Play Daniel Rowland, Founding Partner, NOIISE

Michael Molenda, Editor in Chief, Guitar Player

2:30 PM - 3:30 PM (Exhibit Hall/TEC Tracks area) A3E Deep Dive™ Session: "MI and the Tech Giants“ A panel of A3E experts explores strategic partnerships between leading MI Manufacturers and the Global Tech Giants. Learn how cloud computing, next-generation access (NGA), mega-scale music data, and subscription service models will shape the future of music technology, production, performance, marketing, and even the consumption of music.

Pete Brown, Developer Experience and Evangelism, Microsoft

Jim Odom, Founder & CEO, PreSonus **Session Give-Away:

Steve Martocci, CEO & Co-Founder, Splice Microsoft Surface Pro 3 & Avid Sibelius 7.5 Kevin Grosch, CEO, Made In Network

Steve Schnur, Worldwide Executive, Music, Electronic Arts

Jenny Barnes, GigaPower Market Lead, U-verse Solutions, AT&T Services Inc.

3:30 PM - 4:00 PM (Exhibit Hall/TEC Tracks area) A3E Architects of Audio™ Series: "2020 Vision: The Future of Songwriting Tools & Applications“ The journey from cassette tape to DAW has left many musicians challenged to keep up with the tools of the trade. The latest trend is to make the tools simple and more intelligent - offering the songwriter less to learn and more to gain from their hi-tech tools. A3E luminaries share their perspective on designing tools for the songwriter that will send you five years into the future...today!

Larry Crane, Editor & Founder, Tape Op Magazine ^ Session Give-Away: Matt Dragstrem, Songwriter/Producer, Big Loud Shirt PreSonus Forest Whitehead, Songwriter/Producer, Black River Publishing AudioBox i & Studio One 3

** Session Give-Away: Surface Pro 3 & Sibelius 7.5 - Simply attend the Opening Keynote (Davidson Ballroom), have your badge scanned. Winner will be announced at the conclusion of the A3E Deep Dive™ Session: "MI and the Tech Giants" in the Exhibit Hall/TEC Tracks area. MUST BE PRESENT TO WIN. ^ Session Give-away: Others - Simply attend that individual session in the Exhibit Hall/TEC Tracks are and have your badge scanned. Winner will be announced at the conclusion of that Session. MUST BE PRESENT TO WIN. Thank you for attending.

More info at www.namm.org

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