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Florida State Times Says Farewell February/March 2011 FLORIDA STATE A newspaper for Florida State University alumni, friends, faculty & sta Culture of engagement FSU earns state, national recognition as ‘engaged’ By Barry Ray imes that comprise a culture of engagement with the T and Jeffery Seay community and the world, both the Florida Students at The Florida State University care Campus Compact and the Carnegie Foundation deeply about the world around them and are for the Advancement of Teaching have taken actively involved in making it a better place for notice by recognizing Florida State with separate everyone. distinctions. Take, for instance, the Florida State students FLORIDA CAMPUS COMPACT who raised nearly $5,000 for the children of This past fall, the Florida Campus northern Uganda and Ugandan schools during a Compact (www.floridacompact.org) “Step Up for Uganda Festival and Walkathon,” presented Florida State with its highest sponsored by the Student Government honor, the “Most Engaged Florida Campus Association this past October. of the Year” award. The distinction recognizes Or consider the recent generosity of the institutions of higher education that show an Florida State University Student United Way — exemplary commitment to being an “engaged the first student-run United Way in the nation. campus.” The compact is a coalition of more During the fall 2010 semester, it distributed than 50 colleges and universities formed to $8,000 to seven local student-run organizations promote community service, service learning that work to support health and human services. Because of these types of student-led initiatives continued on PAGE 7 A Florida State student works with children in Haiti. Florida State Times University Center named for longtime says farewell benefactor Moore Dear Fellow Seminoles, By Browning Brooks After 16 years, 93 issues and thousands of stories about the successes of The Florida Director, FSU News and Public Affairs State University and its alumni, faculty and students, the Florida State Times is being The University Center at Florida State University retired. This February-March 2011 issue is the final one. (See related story on page 2.) was renamed the “DeVoe L. Moore University Center” When the Florida State Times debuted in May 1995, its lead stories covered the in November, carrying the name of a Tallahassee discovery of the subatomic “top quark” by a group that included Florida State physicists, businessman who has distinguished himself through a lifetime of giving to Florida State. the revelry of the Vatican City Seminole Club, and the installation of a memorial stone in “DeVoe, along with his wife, Shirley, has been Westminster Abbey to honor former Florida State physics professor Paul A.M. Dirac, the instrumental in so much progress at the university father of modern physics. through his exceptionally generous support for students, Over the years, the type of news that the Florida State Times reported on has not and we are delighted to be able to recognize his changed: the pinnacles of professional or scholarly achievement by alumni, faculty and dedication to Florida State by naming this magnificent students. However, the ways in which people could receive their news has changed. structure in his honor,” President Eric J. Barron said. The renaming was announced to fans on the Because of the ever-growing prominence of innovations such as the smart phone and giant screens at Doak Campbell Stadium during the social-networking sites, the Office of University Communications is undertaking an effort to Seminoles’ football game with Clemson University. better serve you by rethinking the way it delivers news and features. So as the saying goes, “There could not be a more fitting recognition for “stay tuned.” In the meantime, to receive the latest Florida State University news, please DeVoe Moore and FSU than to rename the University visit Florida State’s news websites, www.fsu.edu and www.fsu.com. Center in his honor,” said Andrew Haggard, chairman of the Florida State Board of Trustees. “DeVoe is Sincerely, truly the essence of Florida State University. What Jeffery Seay (B.A. ’91, English) Editor in Chief, 2003-2011 continued on PAGE 9 All about business A College of Business alumnus gives back… more on PAGES 2 Business students, at left, brainstorm in the Student Business Incubator… more on PAGES 3 Tallahassee, FL 32306-1430 FL Tallahassee, Little Rock, AR Rock, Little Nursing and Motion Picture Arts students 884 #1 Permit 102 Westcott Building Westcott 102 PAID more on PAGES 5 The Florida State University University State Florida The learn aspects of business… U.S. Postage U.S. Non-Profit Organization Non-Profit 2 FLORIDA STATE Times February/March 2011 University broadens reach with integrated communications Professors conducting research university, supervising all aspects of with communicators positioned to our future, and why now,” that can save lives. Students with the University Communications across the university. As the new Jennings said. astonishing talent and unselfish office, including the development plan develops, mechanisms for “Sending consistent and commitment to serve. Science and implementation of better feedback from alumni and compelling messages, whether in and arts programs that live in the communication policies, strategy friends will be established. publications, at events, or during stratosphere. The Florida State and tactics, marketing and media With a track record of launching individual donor visits, will help us University has a tremendous story to relations, creative services and other successful integrated marketing be most successful,” he said. tell and is going to improve how it public relations functions. She also and communications programs, At the University of Wisconsin tells it. advises the senior administration, DeDiemar is re-examining all of the Oshkosh, as a member of the “Based on my personal experience, represents the university to external university’s many communications chancellor’s cabinet, DeDiemar Florida State is far better and far audiences including the news media, efforts across campus to zero in on formed an award-winning stronger than many universities that alumni and community at large, and the key messages that should be 17-member team and spearheaded are actually ranked higher,” said facilitates information sharing with delivered, and how. Here’s a hint: Jeanette DeDiemar the implementation of the first- President Eric J. Barron. “One thing internal audiences. Expect more use of social media, ever integrated marketing and FSU Photogaphy Services/Michele Edmunds Services/Michele Photogaphy FSU this tells us is that we have to do a “I’m excited about the opportunity more sophisticated publications, and communications strategy for better job of getting our message out.” to lead the development of a strategic, better coordination among campus grow by establishing scholarships that university — efforts that Leading the charge to match the comprehensive and integrated units as they connect with their and fellowships, enhancing overhauled the school’s news and image with the excellence is Dr. approach to communications and alumni. academic programs and creating information, publications, media Jeanette DeDiemar, new assistant vice marketing at one of the nation’s most These days, out of necessity, professorships and eminent scholar relations, crisis communications, president for University Relations and distinguished research universities,” universities across the state and chairs, said Tom Jennings, FSU’s external relations, social media and director of Integrated Marketing and DeDiemar said. nation are placing an ever-increasing vice president for University alumni relations programs. With Communications. Changes already are reflected importance on fundraising, Advancement and president of the internal resources, she developed A veteran communications in a more integrated approach DeDiemar said. There is a direct FSU Foundation. and launched an institutional strategist with a comprehensive to providing news that takes return on these investments, such as “Strong fundraising and brand platform. portfolio of expertise, DeDiemar full advantage of University scholarships or new technologies. communications efforts both are Prior to that post, she was part of arrived at FSU this fall from her post Communications’ video, radio, “Putting Florida State’s best face excellent at telling the university’s a team that developed and launched as the executive director of integrated print, marketing and photography forward through a cutting-edge, story — why research, teaching the Wales Digital Media Initiative, marketing and communications at services, such as the creation of integrated communications strategy and public service are important one of the United Kingdom’s first the University of Wisconsin Oshkosh. an FSU mobile app for smart is critical to that effort,” she said. to individuals and communities, centers for digital media and creative In her new role, she serves as phones. A campuswide review of The support of friends how we are changing and saving technologies. She holds a master’s the chief public relations and communications products is under and alumni ensures that the lives, why investments of talent degree in mass communications and communications officer for the way, and there is a new collaboration university is able to continue to and treasure at FSU are important a doctorate from Kansas State. Foundation.fsu.edu Emily A passion for sales leads alumnus to
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