1 40th annual louie awards
The 40th annual Louie Awards celebrates the finest work created by the advertising industry in Louisville. The competition represents the ultimate recognition of hard work – and validation of creativity – for the past year. Winning a Louie is the first step in the three-tiered American Advertising Awards creative competition, sponsored by the American Advertising Federation, culminating at the AAF national conference.
judges
Kevin Kelly, Group Creative Director Havas Worldwide Chicago During his 20-year career in advertising, Kevin has created and overseen award-winning consumer-focused creative for clients such as The Economist, Charles Schwab, Sears Holding Corp., Sprint, Whole Foods Market, P&G, Sony, Citi ThankYou Card and Citi/American Airlines AAdvantage Card. His experience includes a four-year stint as the founder and owner of a small creative boutique. His work has appeared in a wide variety of channels, including TV, print, radio, direct mail and digital. Kevin believes that achieving success in advertising is contingent upon three things: being wildly passionate about what you do, listening intently and working harder than everybody else.
Sophia Latto, Principal Consultant, UX and Design Blackbaud Sophia brings over 20 years of design and marketing experience to her role at Blackbaud. She develops internet strategy around building constituent relationships, delivering compelling messages and online fundraising. In addition to strategy, she also provides information architecture, usability consulting, user experience and her design expertise to Blackbaud clients. Prior to joining Blackbaud, Sophia was the creative director at a design and marketing agency in New York City that specialized in online marketing and communications for the non-profit, utility, beverage and financial sectors. Her off-line experience includes brand development, advertising, direct-mail and collateral materials.
Rachael Schendel, Associate Creative Director, Art Director redpepper Rachael Schendel brought 11 years of creative expertise to our judge’s chair from Nashville, Tennessee. She’s currently an associate creative director/art director at redpepper – an award-winning integrated marketing agency rooted in Nashville and Atlanta – where she’s designed and produced everything from award-winning packaging design to national TV spots to global websites and digital campaigns. If Rachael had her way, she’d spend every minute of her office hours inventing and designing user-centered experiences for the web. In other words, she can make you click a button faster ards | monster-color.com than she can shout “Go Vols!,” something else she’s earned quite Proud sponsor of the 2014 Louie Aw the reputation for.
2 3 professional winners
best of show judges’ choice 2 3 judges’ choice judges’ choice
Red7e [1] JK media design/Cinemanonymous, LLC [2] POWER CREATIVE [3] Red7e [4] Derby City Whisker Club Waverly Hills Sanatorium March of Dimes Louisville Convention & Visitors Bureau Keep Louisville Beard Poster Campaign Waverly 3D Projection Jeweled Food Bourbon Country Integrated Campaign Kevin Price, Art Director Jonathan Klingenfus, Lead Producer/ Matt Dobson, Art Director Patrick Hill, Art Director Scott Klosterman, Writer Visual Designer/Animator Eileen Holston, ACD Scott Klosterman, Writer Dan Barbercheck, Writer/Executive Creative Director Ryan Daly, Producer/Audio Designer Joel Eckert, CGI Artist Tiffany Stewart, Writer Tim Furnish, Producer/Programmer Jeff Greulich, CGI Artist James Williamson, Writer/Creative Director Mike Smead, Animator Laura Robinson, Creative Director Dan Barbercheck, Executive Creative Director Matt O’Mara, Media
1 4
4 | professional winners professional winners | 5 sales promotion collateral material
sales kit or product point-of-purchase, campaign 1 4-color brochure 1
information sheets trade show exhibit Gold Louie Award [3] Gold Louie Award [1] PriceWeber for Power Creative for GE Appliances Silver Louie Award Silver Louie Award Brown-Forman Corporation Artistry Brochure Power Creative for GE Appliances Deckel & Moneypenny Exhibits Early Times Hunter’s Brand Brochure for Chevron Lubricants Tim Ofcacek, Art Director Edition Campaign Chris Colby, ACD, Design Kris Johnson, Art Director Chevron Lubricants, MATS 2013 Erich Stefanovich, Andy Stillwagon, ACD, Copy Natalie Weis, Writer Steve Deckel, Design Director Executive Creative Director Laura Robinson, Creative Director Chris Colby, ACD, Design Leslie Word, Marketing Coordinator Rich Terry, Phil Cooley, Phil Cooley Andy Stillwagon, ACD, Copy Kara Hinze, Exhibit Designer Executive Creative Director Photography Laura Robinson, Creative Director Sarah Pherson, Graphic Designer Carolyn Moses, Art Director Craig Schneider, Photographer Craig Schneider, Photographer Jaime Hatfield, Graphic Designer Robert Trinkle, Copywriter Tim Paschal, Retouching Ted Wirth, Photographer Angi Schoolcraft, Marketing Phil Cooley, Phil Cooley Specialist - Events Bronze Louie Award Silver Louie Award Photography Creative Alliance for YUM! Atria Senior Living for Bronze Louie Award Brands, KFC 11 Atria Senior Living Silver Louie Award Power Creative for GE Aviation KFC 11 Brand Launch Corporate Brochure Doe Anderson Advertising for Beam GE Aviation Paris Air Show Dan Franklin, Chief Creative Regan Atkinson, Vice President, Jim Beam Ghost Sampling Laura Robinson, Creative Director Officer, Copywriter Creative and Brand Strategy POS Tarot Cards Glenn Goodman, ACD, Copy Louis Fowler, Creative Director Ben Godbey, Brand David Vawter, EVP Scott Schroeder, ACD, Design Melissa Bailey, Art Director Design Manager Chief Creative Officer Tim Paschal, Retouching 2 Dennis Weedman, Art Director 2 Russ Goodlin, Designer Mike Bagby, Design Director Matt Dobson, Art Director Tom Gilmore, Photography Hilary Braun, Copywriter, Don Reibert, Graphic Artist/ Dan Dry, Chief Visual Officer Art Director Creative Manager Illustrator Tucker Andrews, Copywriter Tim Kennedy, Graphic Artist Bronze Louie Award PriceWeber for Bronze Louie Award The Hershey Company publication, entire Bourbon Barrel Foods for Hershey Trade Show packaging, Bourbon Barrel Foods magazine design Richard Johnson, Eat Your Bourbon single unit Creative Director Art Gold Louie Award [2] Karen Gahafer, Creative Director Power Creative for GE Appliances Gold Louie Award [1] MC2, Fabricator Matt Jamie, Owner Inspired: Artistry PriceWeber for Taylor Sang, Social Media Molly Korfhage, Art Director Brown-Forman Corporation Coordinator Amy Barnes, Writer Early Times Hunter’s Edition Bottle audio/video sales Chris Witzke, Photographer Chris Colby, ACD, Design Erich Stefanovich, presentation Laura Robinson, Executive Creative Director Bronze Louie Award Gold Louie Award [2] Doe Anderson Advertising Creative Director Bronze Louie Award Current360 for Labsco for Maker’s Mark Jeff Greulich, CGI Artist Current360 for Labsco 2013 Sales Meeting Video Summer Point-of-Sale Craig Schneider, Photographer Phil Cooley, Phil Cooley Schmitt Söhne Wines Brandon Radford, Editor/Director/ David Vawter, EVP Photography little German 4Pack Motion Graphics Chief Creative Officer Dennis Bonifer, Creative Director Chaney Given, Art Director Wes Keeton, Art Director/Designer Gold Louie Award [3] Hoon Baik, Designer Power Creative for GE Appliances Silver Louie Award Adam Linton, Copywriter Inspired: Cafe packaging, campaign Power Creative for GE Aviation Tim Kennedy, Graphic Artist GE9X Intro Video Molly Korfhage, Art Director Amy Barnes, Writer Silver Louie Award Laura Robinson, Creative Director Chris Colby, ACD, Design 3 Current360 for Scott Schroeder, ACD, Design Craig Schneider, Photographer Schmitt Söhne Wines Glenn Goodman, ACD, Copy Chris Harkins, CGI Artist Fünf 4Packs Joel Eckert, CGI Artist Laura Robinson, Creative Director Dennis Bonifer, Creative Director Dan Bryan, CGI Artist Silver Louie Award Power Creative for GE Appliances point-of-purchase, Inspired: Innovation free-standing Molly Korfhage, Art Director Amy Barnes, Writer Bronze Louie Award Chris Colby, ACD, Design 3 Red7e for Half Moon Foods Craig Schneider, Photographer The Most Tasteful Thing in this Bar Laura Robinson, Creative Director Karl Feige, Art Director James Williamson, Writer Dan Barbercheck, Executive Creative Director Tiffany Stewart, Writer
6 | professional winners professional winners | 7 collateral material (continued)
publication, 4 5 poster, campaign 9
entire book design Gold Louie Award [9] Red7e for Derby City Whisker Club Gold Louie Award [4] Keep Louisville Beard The Southern Baptist Theological Poster Campaign Seminary for The Southern Baptist Theological Seminary Kevin Price, Art Director The Call to Ministry Scott Klosterman, Writer Dan Barbercheck, Writer/Executive Eric Rivier Jimenez, Creative Director Creative Director Andrea Stember, Lead Designer Matt Damico, Editor special event, campaign poster, single Gold Louie Award [10] Gold Louie Award [5] Red7e for Greater Louisville Inc. Red7e for Derby City Whisker Club Code Red White & Blue Check your purse. Hack Event Kevin Price, Art Director Kevin Price, Art Director Scott Klosterman, Writer Scott Klosterman, Writer Dan Barbercheck, Dan Barbercheck, Executive Creative Director Executive Creative Director James Williamson, Writer, CD Gold Louie Award [6] 8 6 Red7e for Derby City Whisker Club Male Pattern Beardness Kevin Price, Art Director Dan Barbercheck, Writer/Executive Creative Director
Gold Louie Award [7] Red7e for Derby City Whisker Club Sure, I’ll Shave. Kevin Price, Art Director Dan Barbercheck, Writer/Executive Creative Director
Gold Louie Award [8] Power Creative for University of Louisville How Sweet It Is! Dennis Smiley, ACD, Design Andy Stillwagon, ACD, Copy Tracey Jones, Sugar Sculptor Laura Robinson, Creative Director Bill Miller, Photographer Tim Paschal, Retouching
Silver Louie Award 7 Power Creative for University of Louisville 10 Cinderella Story Dennis Smiley, ACD, Design Andy Stillwagon, ACD, Copy Laura Robinson, Creative Director Joel Eckert, CGI Artist Tim Paschal, Retouching
8 | professional winners professional winners | 9 direct marketing 1 out-of-home non-traditional advertising
single, campaign, 3-d, mixed outdoor board, flat 1 single 1
business-to-business Gold Louie Award [2] Bronze Louie Award Gold Louie Award [1] or -consumer, 3-d Red7e for Louisville Doe Anderson Advertising for strADegy for Heine Brothers’ Convention & Visitors Bureau Kentucky State Fair Board/ Handmade Heine Cup Gold Louie Award [1] Direct Mail Campaign Kentucky Exposition Center Nathan Weaver, Art Direction Doe Anderson Advertising Wally Dahman, Art Director KY State Fair “Chickens” Leigh Christy, for Maker’s Mark Scott Klosterman, Writer David Vawter, EVP Project Management Ambassador Nightcap Mailer James Williamson, Writer Chief Creative Officer David Vawter, EVP Dan Barbercheck, Bill Connelly, Creative Director Silver Louie Award Chief Creative Officer Executive Creative Director Ed Neary, Copywriter Doe Anderson Advertising Bill Connelly, Creative Director Laura Becker, Production Manager Tim Cleary, Graphic Artist for Beam Inc. Ed Neary, Copywriter Jim Beam Ghost Tim Kennedy, Graphic Artist Bronze Louie Award Supplemental POS 2 Doe Anderson Advertising for David Vawter, EVP Silver Louie Award specialty advertising, Kentucky State Fair Board/ Chief Creative Officer Red7e for Louisville apparel Kentucky Exposition Center Bill Connelly, Creative Director Convention & Visitors Bureau KY State Fair “Jellies” Ed Neary, Copywriter Soft Sell Silver Louie Award strADegy for Heine Brothers’ David Vawter, EVP Mike Bagby, Design Director Wally Dahman, Art Director Louisville Icon T-Shirt Chief Creative Officer Tim Kennedy, Graphic Artist Scott Klosterman, Writer Bill Connelly, Creative Director Nathan Weaver, Art Direction Dan Barbercheck, Executive Ed Neary, Copywriter Leigh Christy, Project Management Creative Director Tim Cleary, Graphic Artist campaign Laura Becker, Production Manager Bronze Louie Award Silver Louie Award strADegy for Heine Brothers’ Bronze Louie Award Red7e for Old 502 Winery Vintage Heine Brothers’ T-Shirt site, interior Red7e for Louisville Festival Graffiti Van Live Event Convention & Visitors Bureau Ashley Trommler, Art Direction still or static Braylyn Stewart, Graffiti Artist Rubber Chicken Mailer Leigh Christy, Project Management Bronze Louie Award Kevin Price, Art Director Wally Dahman, Art Director Doe Anderson Advertising Scott Klosterman, Writer James Williamson, Writer specialty advertising, for Maker’s Mark Dan Barbercheck, Dan Barbercheck, Executive “Destination” Executive Creative Director Creative Director Boy With A Cape, other David Vawter, EVP Laura Becker, Production Manager Video Production Chief Creative Officer Gold Louie Award [3] Brother Willie Burns, Music Power Creative for Lennox Bill Connelly, Creative Director campaign, flat Industries International Ed Neary, Copywriter Lennoxopoly Board Game Silver Louie Award Scott Smith, Art Director Creative Alliance for YUM! Eric Hahn, Writer campaign Brands, KFC 11 Joel Eckert, CGI Artist KFC 11 Business-to -Consumer Gold Louie Award [1] Rick Hickey, ACD, Design Campaign Red7e for Louisville Convention & Visitors Bureau Dan Franklin, Chief Creative Officer, Bourbon Country Copywriter Midway Airport Takeover Louis Fowler, Creative Director Melissa Bailey, Art Director Patrick Hill, Art Director Scott Klosterman, Writer James Williamson, Writer/ Creative Director 3 Matt O’Mara, Media Dan Barbercheck, Executive Creative Director
Silver Louie Award Red7e for Louisville Convention & Visitors Bureau Chicago Rail Car Domination Patrick Hill, Art Director James Williamson, Writer/ Creative Director Matt O’Mara, Media Dan Barbercheck, Writer/Executive Creative Director
10 | professional winners professional winners | 11 consumer or trade publication newspaper
fractional page, Silver Louie Award campaign, 2 fractional page, campaign, color 1 3 Power Creative for four-color Masonic Homes of Kentucky four-color color Gold Louie Award [2] Two Guys for O’Shea’s Silver Louie Award Fast breaks. Gold Louie Award [2] Silver Louie Award Irish Pubs PriceWeber for Falls City Laura Robinson, Creative Director PriceWeber for HDT Global Two Guys for O’Shea’s Welcome/Lemons/Ladies Brewing Company Glenn Goodman, ACD, Copy HDT Storm Print Campaign Irish Pubs Scott Schroeder, ACD, Design Rankin Mapother, Copywriter Falls City Ohio River Erich Stefanovich, Creative Lemons Tim Paschal, Retouching Kevin Lippy, Art Director, Rich Terry, Executive Director, Art & Copy Rankin Mapother, Copywriter Photographer Creative Director, Copy Silver Louie Award Kevin Lippy, Art Director, Silver Louie Award Erich Stefanovich, Executive PriceWeber for HDT Global Photographer Creative Director, Art PriceWeber for HDT Storm JUMP Brown-Forman Corporation Bronze Louie Award self-promotion, Bronze Louie Award Erich Stefanovich, Executive Early Times - Print Two Guys for O’Shea’s Creative Director Art & Copy campaign PriceWeber for Falls City Erich Stefanovich, Irish Pubs Brewing Company Ladies Gold Louie Award [3] Silver Louie Award Executive Creative Director Falls City Beer - Local Beer Red7e for Louisville PriceWeber for HDT Global Rich Terry, Executive Rankin Mapother, Copywriter Eccentric Observer Erich Stefanovich, Executive HDT Storm - Yes it Can Creative Director Kevin Lippy, Art Director, Creative Director, Art Robert Trinkle, Copywriter Photographer Paper Stock Conversion Erich Stefanovich, Executive Rich Terry, Executive Carolyn Moses, Art Director Campaign Creative Director, Art & Copy Creative Director, Copy Pip Pullen, Art Director Bronze Louie Award Silver Louie Award full page, Dan Barbercheck, Writer/ Red7e for Three Chimneys Farm PriceWeber for HDT Global Executive Creative Director Three Chimneys black and white full page, four-color HDT Storm - Fast Natalie Weis, Collage Artist Stallion Campaign Silver Louie Award Gold Louie Award [1] Erich Stefanovich, Executive Patrick Hill, Art Director Red7e for Louisville Red7e for Louisville Creative Director, Art & Copy James Williamson, Writer/ Convention & Visitors Bureau Convention & Visitors Bureau Bronze Louie Award Creative Director You’re Welcome, World. Roll out the barrel Dan Barbercheck, Writer/ Red7e for Three Chimneys Farm Patrick Hill, Art Director Patrick Hill, Art Director Executive Creative Director Sky Mesa Is a Rock Star James Williamson, Writer Scott Klosterman, Writer John Lair, Photography Patrick Hill, Art Director Dan Barbercheck, James Williamson, Creative Director Wally Dahman, Art Director Executive Creative Director Dan Barbercheck, Wally Dahman, Art Director/ Executive Creative Director Associate Creative Director Bronze Louie Award James Williamson, Writer PriceWeber for 2 Silver Louie Award Dan Barbercheck, Brown-Forman Corporation full page, color Red7e for Louisville Executive Creative Director Korbel Champagne Convention & Visitors Bureau John Lair, Photography Gold Louie Award [1] Erich Stefanovich Art, Spirited Individuals Power Creative for Bronze Louie Award Executive Creative Director University of Louisville Patrick Hill, Art Director Red7e for Three Chimneys Farm Rich Terry, Executive How Sweet It Is! James Williamson, Writer Get to the Breeders’ Cup Creative Director, Copy Dan Barbercheck, Executive Carolyn Moses, Art Director Dennis Smiley, ACD, Design Creative Director Patrick Hill, Art Director Andy Stillwagon, ACD, Copy Wally Dahman, Art Director/ Tracey Jones, Sugar Sculptor Silver Louie Award Associate Creative Director Laura Robinson, Creative Director Red7e for Three Chimneys Farm Dan Barbercheck, Writer/Executive Bill Miller, Photographer Excellence runs in our veins Creative Director Tim Paschal, Retouching Patrick Hill, Art Director John Lair, Photography Wally Dahman, Art Director/ Silver Louie Award Associate Creative Director Red7e for Baptist Health James Williamson, Writer 1 Because we said so. Dan Barbercheck, Writer/Executive Kevin Price, Art Director, Writer Creative Director Dan Barbercheck, John Lair, Photography Executive Creative Director
Silver Louie Award Silver Louie Award Bandy Carroll Hellige for Power Creative for Four Roses Bourbon University of Louisville Return of a Legend Cinderella Story Gary Sloboda, Creative Director, Dennis Smiley, ACD, Design Writer Andy Stillwagon, ACD, Copy Brian Garr, Art Director Joel Eckert, CGI Artist Tim Paschal, Retouching Silver Louie Award Power Creative for GE Aviation GEnx. Now serving Seoul. Laura Robinson, Creative Director Glenn Goodman, ACD, Copy Scott Schroeder, ACD, Design Tim Paschal, Retouching Chris Harkins, CGI Artist Jeff Greulich, CGI Artist Ted Wirth, Photographer Dan Dry, Chief Visual Officer
12 | professional winners professional winners | 13 digital advertising
websites, consumer, Silver Louie Award 1 3 4 5 Power Creative for Lennox products Industries International Silver Louie Award Movember Power Creative for Quest Outdoors Matt Dobson, Art Director QuestOutdoors.com Eric Hahn, Writer Dave Pender, Creative Director Andy Stillwagon, ACD, Writer Matt Rasnake, Interactive Developer Jason Kirtley, Art Director Ukiah Smith, Interactive Developer Silver Louie Award Kara DeLost, Interactive Strategist Power Creative for Lennox Joe Wiegand, Interactive Strategist Industries International Dave Pender, Creative Director Game-On Playbook Brian Brooks, Art Director Eric Hahn, Writer websites, consumer, Eileen Holston, ACD, Copy services Rick Hickey, ACD, Design 2 Brad Ball, Interactive Developer Gold Louie Award [1] Red7e for Ticket To Ride TicketToRide.org microsites, services Patrick Hill, Interactive Designer/ Front End Developer Silver Louie Award Karl Feige, Art Director DBS>Interactive for DBS>Interactive Brandon Stephens, Web Developer Why Louisville is Awesome James Williamson, Writer Tiffany Stewart, Writer Silver Louie Award 6 Pip Pullen, Designer Red7e for Louisville Dan Barbercheck, Convention & Visitors Bureau Executive Creative Director Seven Secrets of Highly Effective Meeting Planners Gold Louie Award [2] Wally Dahman, Art Director Blackstone Media Network Patrick Hill, Interactive Designer/ for Greater Louisville Inc. Front End Developer VogtAwards.com Brandon Stephens, Web Developer Carl Michel, Web Designer James Williamson, Writer Stephanie Clark, Web Designer Dan Barbercheck, Executive Creative Director Silver Louie Award Blackstone Media Network for Heuser Health social media, single HeuserHealth.com Stephanie Clark, Web Designer platform, consumer Gold Louie Award [5] Doe Anderson Advertising microsites, products for Maker’s Mark Facebook Recipe Card Gold Louie Award [3] Power Creative for Lennox David Vawter, EVP Industries International Chief Creative Officer Ultimate Comfort System Wes Keeton, Art Director/Designer Tim Kennedy, Graphic Artist Brian Brooks, Art Director Dean Lavenson, Photographer Rick Hickey, ACD, Design Rachel Ford, Sr. Content Strategist Eileen Holston, ACD, Copy Brad Ball, Interactive Developer Gold Louie Award [6] Current360 for OraStrip Gold Louie Award [4] QuickCheck Canine Power Creative for GE Aviation My Dog’s Smile GE9X Microsite Angela Trumbaturi, Social Dave Pender, Creative Director Media Director Glenn Goodman, ACD, Copy Maggie Ising, Social Media Intern Scott Schroeder, ACD, Design Jason Kirtley, Art Director Bronze Louie Award Nick Wunderlin, Doe Anderson Advertising Interactive Strategist for Maker’s Mark Jason Latta, Interactive Developer Maker’s Mark Bourbon vs Tim Paschal, Retouching Whiskey Infographic David Vawter, EVP Chief Creative Officer Rachel Ford, Sr. Content Strategist NowSourcing Production Company David Finch, Director, Social Enthusion 14 | professional winners professional winners | 15 digital advertising (continued)
social media, campaign 7 8 advertising and video, internet video, branded content, video, branded content,
Gold Louie Award {7} promotion, banners, commercials :60 or less more than :60 Doe Anderson Advertising rich media Silver Louie Award Silver Louie Award Gold Louie Award [10] for Maker’s Mark Power Creative for GE Aviation Power Creative for GE Appliances Creative Alliance for LG&E Facebook Recipe Cards Silver Louie Award GE9X: Points of Light Artistry Demand Conservation Red7e for Baptist Health David Vawter, EVP “Tickle Me” Interactive Banner Laura Robinson, Creative Director Chris Colby, ACD, Design Mark Rosenthal, Art Director Chief Creative Officer Glenn Goodman, ACD, Copy Andy Stillwagon, ACD, Copy Cathy Wilde, Copy Writer Wes Keeton, Art Director/Designer Kevin Price, Art Director Scott Schroeder, ACD, Design Troy Purvis, ACD, Video Andy Vucinich, Creative Director Rachel Ford, Sr. Content Strategist James Williamson, Writer/ Joel Eckert, CGI Artist Laura Robinson, Creative Director Mad Monkey, Animation Company Dean Lavenson, Photographer Creative Director Chris Harkins, CGI Artist Tim Kennedy, Graphic Artist Dan Barbercheck, Jeff Greulich, CGI Artist Silver Louie Award Silver Louie Award Executive Creative Director Dan Bryan, CGI Artist Power Creative for GE Appliances Creative Alliance for WebMD DBS>Interactive, Web Development Muffins The Affordable Care Act Rick Boone, Interactive Media Lab, apps, tablet Silver Louie Award Chris Colby, ACD, Design Mark Rosenthal, Art Director Audio Design Doe Anderson Advertising for Andy Stillwagon, ACD, Copy Mary Anne Volmer, Copy Writer Silver Louie Award Kentucky Health Benefit Exchange Power Creative for GE Appliances Bronze Louie Award Troy Purvis, ACD, Video Andy Vucinich, Creative Director Education Phase kynect GE Inspired Red7e for Baptist Health Laura Robinson, Creative Director Mad Monkey, Animation Company Mother & Baby Tweets David Vawter, EVP Kris Johnson, Art Director Silver Louie Award Silver Louie Award Banner Ad Chief Creative Officer Molly Korfhage, Art Director Michael Bagby, Art Director Power Creative for Lennox Creative Alliance for Long Kevin Price, Art Director Amy Barnes, Writer Delane Wise, Broadcast Producer Industries International John Silver’s Patrick Hill, Interactive Designer Chris Colby, ACD, Design Chris Fischer, Digital Producer GelaSkins Sustainability Scott Klosterman, Writer Andy Stillwagon, ACD, Copy Brian Brooks, Art Director Chase Ramirez, Art Director James Williamson, Creative Director Ben Wilson, Interactive Developer Bronze Louie Award Eric Hahn, Writer Judson Snell, Copy Writer Dan Barbercheck, Dave Pender, Creative Director Red7e for Baptist Health James Phillippe, CGI Artist Yankee Peddler, Executive Creative Director “Ready for a Baby?” Dan Bryan, CGI Artist Animation Company Silver Louie Award 9 Power Creative for GE Appliances Scott Klosterman, Writer Dave Pender, Creative Director Kelly Sidebottom, Senior Account GE Explorer Karl Feige, Editor Executive/Producer advertising and James Williamson, Agency Bronze Louie Award Kris Johnson, Art Director promotion, standard Producer/Creative Director Power Creative for GE Appliances Silver Louie Award Geoffrey Noles, Interactive Sam Dodson, Mass Production, Front Load Creative Video Solutions for Athletx Developer Bronze Louie Award Producer Chris Colby, ACD, Design Baseball Youth Nationals Andy Stillwagon, ACD, Copy Red7e for Greater Louisville Inc. Charlotte Reed, Associate Producer Andy Stillwagon, ACD, Copy Tommy Nolan, Producer, Director Chris Colby, ACD, Design “Can you hack it?” Rick Boone, Audio Design Troy Purvis, ACD, Video of Photography, Editor, Sound Dave Pender, Creative Director Kevin Price, Art Director Kevin Price, Art Director Laura Robinson, Creative Director Design, Colorist CGI, Photography and Audio/Video Scott Klosterman, Writer Chad Stockfleth, NODEF, Director by Power Staff Brandon Stephens, Dan Barbercheck, Web Development Executive Creative Director James Williamson, Writer/ apps, mobile Creative Director Dan Barbercheck, 10 Gold Louie Award [8] Executive Creative Director DBS>Interactive for Got You In Got You In Bronze Louie Award Doe Anderson Advertising for Gold Louie Award [9] Kentucky State Fair Board/ Doe Anderson Advertising for Kentucky Exposition Center Maker’s Mark KY State Fair Digital Banner Maker’s Mark Ambassador App “Chickens” David Vawter, EVP David Vawter, EVP Chief Creative Officer Chief Creative Officer Scott Boswell, Creative Director Bill Connelly, Creative Director Hoon Baik, Designer Ed Neary, Copywriter Joe Pierce, Chief Digital Officer Tim Cleary, Graphic Artist Chris Fischer, Digital Developer Chris Fischer, Digital Producer Ainsley Jones, Content Manager Tim Kennedy, Graphic Artist
16 | professional winners professional winners | 17 digital advertising (continued) radio television
campaign 11 regional/national local (one dma), :30 cinema advertising, commercials
Gold Louie Award [11] campaign Silver Louie Award Gold Louie Award [1] Gold Louie Award [2] Vest Advertising, PriceWeber for Frazier History Museum Bandy Carroll Hellige for Frazier History Museum PriceWeber for Frazier History Museum Bronze Louie Award Marketing and Napoleon’s Hat Mythic Napoleon’s Painting Red7e for Kentucky Public Relations Farm Bureau Rich Terry, Executive Creative Director Gary Sloboda, Creative Director Rich Terry, Executive Creative Director for Grand Ole Opry Kentucky Radio Erich Stefanovich, Executive Ted Eckel, Writer Erich Stefanovich, Executive Creative Director “Touch Country” Creative Director Brian Garr, Producer Terry Rietta, Director Scott Klosterman, Writer Jessica Amburgey Terry Rietta, Director Frederick Hagan, Digital Production/Editor David Lawson, Producer Tiffany Stewart, Writer Caitlin Elliot David Lawson, Producer Tom Anderson, Sound Effects Bree McCool, Producer Coordinator Dan Barbercheck, Kyle Fertig Bree McCool, Producer Coordinator Kara Taylor/Schmoop-It Productions, Casting David Serota, Editor Executive Creative Director Ben Hill David Serota, Editor Production Company: Gartner, Sam Dodson, Mass Sarah McCool Production Company: Gartner, Rich Carter, Executive Producer Production, Producer Kevin Metcalf Rich Carter, Executive Producer Rick Boone, Interactive Cody Vest Media Lab, Audio Design James Williamson, 1 Writer/Creative Director local (one dma), campaign Bronze Louie Award Darkhorse Creative for Silver Louie Award Trane Company PriceWeber for Frazier History Museum Trane Guarantee Napoleon’s Stuff Darkhorse Team Rich Terry, Executive Creative Director Rankin Mapother, Copywriter Erich Stefanovich, Executive Creative Director Terry Rietta, Director David Lawson, Producer Bree McCool, Producer Coordinator David Serota, Editor Production Company: Gartner, Rich Carter, Executive Producer
regional/national, single, services
Silver Louie Award Bandy Carroll Hellige for Kentucky Lottery Hugs Gary Sloboda, Creative Director Brian Garr, Writer/Art Director Ted Eckel, Producer 2 Larry Shanet, Director Road Pictures, Production Company Steve Hurst/Videobred, Editor
Silver Louie Award Bandy Carroll Hellige for Kentucky Lottery Interrogation/5 Card Cash Gary Sloboda, Creative Director Ted Eckel, Writer/Producer Brian Garr, Writer/Art Director Danny Kaufman, Director JMP, Production Company Steve Hurst/Videobred, Editor
Silver Louie Award Bandy Carroll Hellige for Kentucky Lottery Miz Mary Take a Penny Gary Sloboda, Creative Director Brian Garr, Writer/Art Director Ted Eckel, Producer Road Pictures, Production Company Larry Shanet, Director Steve Hurst/Videobred, Editor
18 | professional winners professional winners | 19 integrated campaigns advertising for the arts & sciences
business-to-business, 1 audio/visual
regional/national Gold Louie Award [1] 1 JK Media Design/Cinemanonymous, LLC Silver Louie Award for Waverly Hills Sanatorium Red7e for Louisville Waverly 3D Projection Convention & Visitors Bureau Louisville Convention Jonathan Klingenfus, Lead Producer/ B-to-B Integrated Visual Designer/Animator Ryan Daly, Producer/Audio Designer Wally Dahman, Art Director Tim Furnish, Producer/Programmer Patrick Hill, Interactive Mike Smead, Animator Designer/Web Development Scott Klosterman, Writer James Williamson, Writer/ Creative Director Brandon Stephens, Web Development Dan Barbercheck, Executive Creative Director Laura Becker, Production
consumer, local
Silver Louie Award Red7e for Baptist Health Mother & Baby Integrated Campaign Kevin Price, Art Director/Interactive Designer Scott Klosterman, Writer James Williamson, Writer/ Creative Director Patrick Hill, Interactive Designer Sam Dodson, public service Mass Production, Producer Chad Stockfleth, NODEF, Director Rick Boone, Audio Design DBS>Interactive, 1 Web Development collateral, brochures/ out-of-home Dan Barbercheck, sales kit Gold Louie Award [1] Executive Creative Director Red7e for It Takes A Ville Bronze Louie Award Gum Control Power Creative for consumer, Kids Cancer Alliance Kevin Price, Art Director Donor Brochure Scott Klosterman, Writer Laura Becker, Print Production regional/national Tim Ofcacek, Art Director USA Image Technologies, Natalie Weis, Writer Gold Louie Award [1] Printing Chris Colby, ACD, Design Red7e for Louisville Dan Barbercheck, Andy Stillwagon, ACD, Copy Convention & Visitors Bureau Executive Creative Director Bourbon Country Laura Robinson, Creative Director Integrated Campaign Silver Louie Award Patrick Hill, Art Director Red7e for It Takes A Ville Scott Klosterman, Writer broadcast/electronic, Give a S#it Tiffany Stewart, Writer audio/visual Kevin Price, Art Director James Williamson, Writer/ Scott Klosterman, Writer Creative Director Silver Louie Award Dan Barbercheck, Dan Barbercheck, Power Creative for Executive Creative Director Executive Creative Director Kids Cancer Alliance Laura Becker, Print Production Matt O’Mara, Media Corporate Video USA Image Technologies, Tim Ofcacek, Art Director Printing Natalie Weis, Writer Chris Colby, ACD, Design Andy Stillwagon, ACD, Copy Laura Robinson, Creative Director Stuart McWhirter, Producer Chad Stockfleth, No Def Productions, Director of Photography Matt Niehoff, ThoughtFly Studios, Editor Joe Laughrey, ThoughtFly Studios, Grip
20 | professional winners professional winners | 21 self-promotion elements of advertising 2
print direct marketing/ 1 copywriting illustration, campaign
Bronze Louie Award specialty items Bronze Louie Award Gold Louie Award [2] Power Creative for Power Creative Power Creative for Quest Outdoors Power Creative for March of Dimes Gold Louie Award [2] Really social media. QuestOutdoors.com Jeweled Food Darkhorse Creative for Laura Robinson, Creative Director Darkhorse Creative Andy Stillwagon, ACD, Writer Matt Dobson, Art Director Eileen Holston, ACD, Copy DH Horseshoe Box Natalie Weis, Writer Eileen Holston, ACD Scott Schroeder, ACD, Design Dave Pender, Creative Director Joel Eckert, CGI Artist Darkhorse Team Jeff Greulich, CGI Artist Laura Robinson, Creative Director broadcast campaign logo Gold Louie Award [1] Gold Louie Award [1] Bronze Louie Award Power Creative for Power Creative www.zachstewart.com for PriceWeber for PriceWeber Digital Reel Phantom Autobody HireUsBobKraut James Phillippe, CGI Artist Phantom Autobody Branding Erich Stefanovich, Chris Greenlee, ACD, Art Director Zach Stewart, Art Director Executive Creative Director Brian Brooks, Art Director and Designer Rich Terry, Executive Dan Bryan, CGI Artist Creative Director Dave Pender, Creative Director Silver Louie Award Jason Walton, Art Director Creative Alliance for Galen Bronze Louie Award 2 School of Nursing 1 Power Creative for Power Creative Scrubs CGI Reel Matthew Wolford, Art Director Dave Pender, Creative Director Andy Vucinich, Creative Director Joel Eckert, CGI Artist Silver Louie Award VIA Studio for digital advertising MilkWood Restaurant Logo & Menu Bronze Louie Award Jason Clark, Creative Director strADegy for strADegy Amber Glisson, Designer strADegy Website Emilee Dover, Designer Kent Kobayashi, Pat Sheehan, Illustrator Interactive Developer Bronze Louie Award Nathan Weaver, Art Direction Red7e for Greater Louisville Inc. Michelle Stieler, Project Management Hackathon Logo Kevin Price, Designer Dan Barbercheck, non-traditional Executive Creative Director
Bronze Louie Award Vimarc for Vimarc illustration, single Words you probably shouldn’t live by Calendar Silver Louie Award VIA Studio for VIA Studio Jason Lee, Creative Director VIA Studio | Process of Invention TJ Bean, Associate Art Director John Baumgardner, Senior Jason Clark, Creative Director Copywriter Pat Sheehan, Illustrator Jayne Myers, Senior Copywriter Emilee Dover, Designer
Silver Louie Award Power Creative for University of Louisville Sneaker Dennis Smiley, ACD, Design Andy Stillwagon, ACD, Copy Joel Eckert, CGI Artist Tim Paschal, Retouching
Silver Louie Award Power Creative for Power Creative Really social media. Laura Robinson, Creative Director Scott Schroeder, ACD, Design
Silver Louie Award www.zachstewart.com for Videobred Videobred Mural Zach Stewart, Art Director and Designer
22 | professional winners professional winners | 23 elements of advertising (continued)
photography, 3 photography, Silver Louie Award responsive design Doe Anderson Advertising for black and white campaign Kentucky Health Benefit Exchange Silver Louie Award Consumer Enrollment TV Red7e for Ticket to Ride Silver Louie Award Silver Louie Award Web, Tablet & Mobile Power Creative for Churchill Downs Power Creative for David Vawter, EVP A Lifetime on the Racetrack GE Appliances Chief Creative Officer Brandon Stephens, Web Developer Michael Bagby, Design Director Patrick Hill, Interactive Designer Dan Dry, Photographer, America at Work Delane Wise, Broadcast Producer Karl Feige, Art Director Chief Visual Officer Dan Dry, Photographer, Picasso, Character Pip Pullen, Designer Chief Visual Officer Illustrations/Producer Dan Barbercheck, Writer/Executive Silver Louie Award Craig Schneider, Photographer Power Creative for Creative Director Chris Colby, ACD, Art Director Silver Louie Award University of Louisville Doe Anderson Advertising for Hands of Change Bronze Louie Award Kentucky Health Benefit Exchange Power Creative for Volare Dan Dry, Photographer, Small Business Enrollment TV Chief Visual Officer Moore Farms David Vawter, EVP Dan Dry, Photographer, Cheif Creative Officer Chief Visual Officer photography, color Michael Bagby, Design Director Bronze Louie Award Delane Wise, Broadcast Producer Gold Louie Award [3] Power Creative for Louis Picasso, Character Power Creative for Churchill Downs Le Français Illustrations/Producer Dawn at Churchill Downs A Step Back in Time Dan Dry, Photographer, Dan Dry, Photographer, Chief Visual Officer Chief Visual Officer 5
Silver Louie Award Creative Alliance for YUM! animation or Brands, KFC 11 KFC 11 Group Shot special effects Louis Fowler, Creative Director Gold Louie Award [5] Melissa Bailey, Associate Power Creative for GE Aviation Creative Director 4 GE9X Intro Video Tom Gilmore, Photography Laura Robinson, Creative Director Art Director Glenn Goodman, ACD, Copy Teri Studios, Photography Studio Scott Schroeder, ACD, Design Bronze Louie Award Joel Eckert, CGI Artist Power Creative for GE Appliances Dan Bryan, CGI Artist Cool Is Back Jeff Greulich, CGI Artist Chris Harkins, CGI Artist Dan Dry, Chief Visual Officer Phil Cooley, Phil Cooley Silver Louie Award Photography Power Creative for Edwards Chris Colby, ACD, Art Director Signaling/UTC Fire & Security April Brown & Rick Sims, Stylists Santa’s Workshop Chris Harkins, CGI Artist Tom Herndon, ACD, Copy photography, Chris Greenlee, ACD, Design digitally enhanced Dave Pender, Creative Director
Gold Louie Award [4] Silver Louie Award Power Creative for GE Aviation Power Creative for GE Aviation GEnx. Now serving Seoul. GE9X: Points of Light Laura Robinson, Creative Director Laura Robinson, Creative Director Scott Schroeder, ACD, Copy Glenn Goodman, ACD, Copy Tim Paschal, Retouching Scott Schroeder, ACD, Design Joel Eckert, CGI Artist Joel Eckert, CGI Artist Chris Harkins, CGI Artist Dan Bryan, CGI Artist Jeff Greulich, CGI Artist Jeff Greulich, CGI Artist Ted Wirth, Photographer Chris Harkins, CGI Artist Dan Dry, Chief Visual Officer Silver Louie Award Silver Louie Award Doe Anderson Advertising for Power Creative for Kentucky Health Benefit Exchange University of Louisville Education Phase kynect Cards Come Marching In Visual Elements Dan Dry, Photographer, David Vawter, EVP Chief Visual Officer Chief Creative Officer Craig Schneider, Photographer Michael Bagby, Art Director Tim Pascal, Retouching Delane Wise, Broadcast Producer Dennis Smiley, ACD, Art Director Picasso, Character Illustrations/Producer
24 | professional winners professional winners | 25 the one that got away professional tally student winners 2
LOCAL ONLY AWARD [1] 1 COMPANY GOLD silver BRONZE best of show, 1 judges’ choice, Red7e for RISE Above Meth Atria Senior Living 1 Laurel County Is on Meth student student Campaign Bandy Carroll Hellige 1 4 Deanna Heuser [1] Logan Selby [2] Blackstone Media Network 1 1 Olympic Campaign Barbed Wire Whiskey Kevin Price, Art Director Sullivan College of Design Package Design Scott Klosterman, Writer Bourbon Barrel Foods 1 Tim Brown, Instructor Jefferson Community Tiffany Stewart, Writer Creative Alliance 1 5 1 & Technical College James Williamson, Writer/ Terry Lutz, Communication Creative Director Creative Video Solutions 1 Arts Program Coordinator Dan Barbercheck, Writer/ Current360 2 1 1 Executive Creative Director Darkhorse Creative 1 1 DBS>Interactive 1 1 Deckel & Moneypenny Exhibits 1 Doe Anderson Advertising 4 6 6 JKmediadesign/ Cinemanonymous,LLC 1 Power Creative 13 25 9 PriceWeber 4 7 4 3 Red7e 12 13 10 judges’ choice, strADegy 1 1 2 student The Southern Baptist Advertising Capstone Theological Seminary 1 Class 2013 [3] Kentucky State Parks Case Two Guys 1 1 1 Western Kentucky University Vest Advertising, Marketing Kelley Coppinger, and Public Relations 1 Professional In Residence VIA Studio 2 Vimarc 1 www.zachstewart.com 1 1
TOTAL 46 71 37
This list does not reflect the total number of entries received. A total of 588 entries were received this year in the Professional, Student and Local Only award categories.
26 | professional winners student winners | 27 sales promotion integrated campaigns elements of advertising
packaging consumer 1 logo
GOLD LOUIE AWARD [1] GOLD LOUIE AWARD [1] GOLD LOUIE AWARD [1] 1 Logan Selby Deanna Heuser Logan Selby Barbed Wire Whiskey Olympic Campaign Helping Hand Massage Package Design Sullivan College of Design Jefferson Community Jefferson Community Tim Brown, Instructor & Technical College & Technical College Terry Lutz, Communication Terry Lutz, Communication GOLD LOUIE AWARD [2] Arts Program Coordinator Arts Program Coordinator Advertising Capstone Class 2013 Silver LOUIE AWARD Kentucky State Parks Case Miguel Perez 1 Western Kentucky University Personal Lettermark Kelley Coppinger, Jefferson Community Professional In Residence & Technical College 1 Terry Lutz, Communication collateral Arts Program Coordinator 2
Silver LOUIE AWARD WKU Imagewest stationery package Harlaxton Manor Summer Bolton, GOLD LOUIE AWARD [1] Interim Director Logan Selby Helping Hand Massage Stationery Silver LOUIE AWARD Tyler Ewing Jefferson Community Personal Lettermark & Technical College Terry Lutz, Communication Jefferson Community Arts Program Coordinator & Technical College Terry Lutz, Communication 2 Arts Program Coordinator poster, single
GOLD LOUIE AWARD [2] Cabrini Lewis illustration, single Hiro Drink Poster GOLD LOUIE AWARD [2] Sullivan College of Design Tina Judkins Tim Brown, Instructor 3 Word Art GOLD LOUIE AWARD [3] Sullivan College of Design Denver Bays Tim Brown, Instructor Art Jam Poster GOLD LOUIE AWARD [3] 2 Ivy Tech Southern Indiana Wes Cusick Susan Mackowiak, Instructor Self Portrait Illustration Silver LOUIE AWARD Ivy Tech Southern Indiana Amanda Danielson Susan Mackowiak, Instructor House of Rock Poster Silver LOUIE AWARD Jefferson Community Chelsea Battle-McCurdy & Technical College Word Art Terry Lutz, Communication Arts Program Coordinator Sullivan College of Design Tim Brown, Instructor 3 Silver LOUIE AWARD Gary Tunnell Self Portrait Illustration Ivy Tech Southern Indiana publication Susan Mackowiak, Instructor single, fractional page or full page
Silver LOUIE AWARD Amanda Danielson Bettie Noir Magazine Ad Jefferson Community & Technical College Terry Lutz, Communication Arts Program Coordinator
28 | student winners student winners | 29 elements of advertising (continued) special thanks
to our donors and partners for their support of the 2014 LOUIES photography, Silver LOUIE AWARD Lisa Mercer Athens Paper black and white American Music Blackstone Media GOLD LOUIE AWARD [4] Jefferson Community Kim Oldham & Technical College Business First BwDior Terry Lutz, Communication Arts Program Coordinator Jefferson Community Clark & Riggs Printing & Technical College Silver LOUIE AWARD Terry Lutz, Communication Lisa Mercer Deckel & Moneypenny 4 5 Arts Program Coordinator Newport Aquarium Interactive Media Lab GOLD LOUIE AWARD [5] Jefferson Community Rebecca Rose & Technical College 6 7 John McCafferty Advertising Bound Terry Lutz, Communication Arts Program Coordinator Korbel Jefferson Community & Technical College Silver LOUIE AWARD Monster Color Terry Lutz, Communication Rebecca Rose Arts Program Coordinator Sliced Pear MPI Printing GOLD LOUIE AWARD [6] Jefferson Community Paradyme Marketing Rebecca Rose & Technical College The Darkest Corridors Terry Lutz, Communication Power Creative Arts Program Coordinator Jefferson Community & Technical College ThoughtFly Studios A big thanks to all the entrants Silver LOUIE AWARD thanks Terry Lutz, Communication Rebecca Rose this year and good luck to all Arts Program Coordinator United Mail Remake Yourself - Nike the winners who move on to the GOLD LOUIE AWARD [7] Jefferson Community Welch Printing Rebecca Rose & Technical College American Advertising Awards. Strange Book Cover Terry Lutz, Communication Arts Program Coordinator Jefferson Community 8 9 & Technical College Silver LOUIE AWARD Terry Lutz, Communication Rebecca Rose Arts Program Coordinator Venus 2013–2014 committee GOLD LOUIE AWARD [8] Jefferson Community Josh Walker & Technical College Dan Dry – Chair, Power Creative Wings Terry Lutz, Communication Arts Program Coordinator Jefferson Community Kathy Ritchie – Co-chair, & Technical College Silver LOUIE AWARD Terry Lutz, Communication Diane Dennerline Creativity International Awards Arts Program Coordinator The Bells Photo Beth Brown, United Mail Ivy Tech Southern Indiana Susan Mackowiak, Jen Bryant, Hughes Environmental photography, Instructor color Steve Deckel, Deckel & Moneypenny GOLD LOUIE AWARD [9] photography, 10 Kara DeLost, Power Creative Kim Oldham Whiskey campaign Christine Horn, Red7e Jefferson Community GOLD LOUIE AWARD [10] Jason Lee, Vimarc & Technical College Jason Hoefflin Terry Lutz, Communication Louisville Zoo Post Cards Arts Program Coordinator Laura Robinson, Power Creative Jefferson Community Silver LOUIE AWARD & Technical College Kristin Tenhundfeld, WLKY Kim Oldham Terry Lutz, Communication Leather Arts Program Coordinator Joanne Underwood, Monster Color Jefferson Community & Technical College Terry Lutz, Communication cinematography Arts Program Coordinator SILVER LOUIE AWARD Spencer Young The New Red Bull Flavors Western Kentucky University 2014 Winners Book Production Notes Paper provided by Athens Paper: Carol Alicie, Mohawk Everyday Digital with i-tone finish for Indigo printing. 80# Cover Academic Advisor and 80# Text with a smooth finish in white. Designed by Power Creative. Printed by Welch Printing on HP Indigo 5500. Spec it right. Spec Athens. 502.361.3800 American Advertising Federation – Louisville 130 St. Matthews Avenue, Suite 302 | Louisville, KY 40207 louisvilleadfed.org | 502.895.2500
30 | student winners 31 Your next Louie starts here.
502.493.9651 | 800.779.7738 | clarkandriggs.com
find us on pages
3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 19, 20, 21, 22 and 23 or at powercreative.com
32 33 SULLIVAN COLLEGE
AD TO COME
See our entries at sctd.edu/louie
Advertise at the Movies!
• Create multi-platform awareness: on-screen | on-site | online | mobile
• Reach an engaged audience on a BIG SCREEN with no distractions
• Use our in-house production team to easily and affordably create a targeted campaign
• Align with Hollywood’s biggest blockbusters and hottest stars
For more information, contact: Katrina McGrath | 502.409.5621 | [email protected]
34 35 Just in case you didn’t get enough to drink tonight.
Save the date for AAF-Louisville Spring Day at the Downs. Wednesday, April 30.
36