Surface Haptics Markets 2018-2027

Published August 21, 2018 Report # Nano-1013

Summary

This report identifies the latest opportunities in surface haptics markets. Until recently the only widely used haptics effects have been vibration notifications and alarms in mobile electronics and the shaking of certain gaming accessories. This rudimentary haptics technology is being upgraded more sophisticated and powerful capabilities. The surface haptics commercial issues discussed in this report include the following:

The emergence of entirely new features in mobile electronics. These might include virtual keyboards and buttons, virtual material textures and geographical topographies, customized multi-mode notifications and alerts, and more

Where the next opportunities for surface haptics will be found beyond its current use in consumer electronics. The report discusses how in the automotive sector surface haptics will not only improve convenience and comfort, but also enhance safety of driving by removing necessity to watch fingers when operating touch screen device. Haptics applications can be realized in the aerospace market through surface haptics-enabled touch screen interfaces and haptics-enhanced control stick. Other areas where there is commercial potential for surface haptics is in gaming, education, and healthcare and other forms of advertising

The evolution of the currently dominant mechanical surface haptic actuation as well entirely new actuation methods (like, electrostatic, ultrasonic, thermal, etc.) and haptics software libraries, to accommodate variety of haptic feedback modes and types: vibrations, forces and pressures.

Coverage of the report is international with a discussion of how surface haptics markets will evolve in the US, Europe and Asia. In addition, the report provides 10-year forecasts of surface haptics markets in volume and value terms with breakouts by application, technology and geography. The report will also review the activities of leading firms active in the surface haptics space. These companies already include big names such as Apple, Google, , Nokia, , Fujitsu, Bosch, Kyocera, and Fuji Xerox, as well as startups and major universities.

Table of Contents

Executive Summary

E.1 Surface Haptics: Lucrative Opportunity for Mass Markets: Mobile Electronics and Automotive Infotainment

E.1.1 Opportunities for Surface Haptics in Consumer Electronics

E.1.2 Opportunities for Surface Haptics in the Automotive and Aerospace Sectors

E.1.3 Ten-year Forecast for Surface Haptics by Application

E.2 Legacy Electromagnetic/Inertial Technologies will Dominate Initially, but Electrostatic and Ultrasonic Technologies will Win

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the Race

E.2.1 Mechanical Actuation: The Most Important Surface Haptics Technology

E.2.2 Other Types of Surface Haptics Technology: Developing

E.2.3 Ten-year Forecasts of Surface Haptics Technology

E.3 Medical and Engineering Design will Use Surface Haptics to Enhance Capabilities

E.4 Surface Haptics Market by Geography

E.5 Surface Haptics: The Main Players

Chapter One: Introduction

1.1 Background to the Report

1.1.1 Why is Surface Haptics a Growth Area?

1.1.2 Which Surface Haptics Technology Wins?

1.1.3 Surface Haptic Players: Giants and Start-ups

1.2 Goals and Scope of this Report

1.2.1 Markets and Technologies Covered

1.2.2 Forecasting Methodology

1.3 Sources of Information

1.4 Plan of this Report

Chapter Two: Surface Haptics: Mechanisms and Technologies

2.1 Haptic Sensing

2.1.1 Mechanical Sensations (Kinesthetic and Cutaneous)

2.1.2 Thermal Sensations

2.1.3 Haptic System Requirements

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2.2 Types of Haptic Devices

2.2.1 3D Haptics

2.2.2 2D-haptics (Surface Haptics)

2.3 Surface Haptics Actuation Technologies

2.3.1 Electrotactile Surface Haptics

2.3.2 Thermal Surface Haptics

Tokyo Metropolitan University:

Fuji Xerox Palo Alto Laboratory:

TU Berlin:

2.3.3 Mechanical Surface Haptics

2.3.3.1 Pin Array

2.3.3.2 Deformable Surface

2.4 Comparison Between Major Surface Haptic Technologies

2.5 Key Points from this Chapter

Chapter Three: Ten-year Forecasts of Surface Haptics In Major Applications

3.1 Analysis of Surface Haptics Market by Key Technologies

3.2 Automotive HMI

3.2.1 Technology and Market Potential

3.2.2 Ten-year Forecasts

3.2.2.1 Private Vehicle Market

3.2.2.2 Commercial Vehicle Market

3.3 Aerospace HMI

3.3.1 Technology and Market Potential

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3.3.2 Ten-year Forecasts

3.4 Mobile Electronics (Smartphones, Smartwatches, Tablets and Laptops)

3.4.1 Technology and Market Potential

3.4.2 Ten-year Forecasts

3.5 Appliances

3.5.1 Technology and Market Potential

3.5.2 Ten-year Forecasts

3.6 Gaming

3.6.1 Technology and Market Potential

3.6.2 Ten-year Forecasts

3.7 Education

3.7.1 Technology and Market Potential

3.7.2 Ten-year Forecast

3.7.3 n-tech Forecasts Penetration of Surface Haptics In Schools and Universities/Colleges at Quite Moderate Pace

3.8 Engineering and Design

3.8.1 Technology and Market Potential

3.8.2 Ten-year Forecasts

3.9 Medical

3.9.1 Technology and Market Potential

3.9.2 Ten-year Forecasts

3.10 Digital Signage/Advertising

3.10.1 Technology and Market Potential

3.10.2 Ten-year Forecasts

3.11 Arts

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3.11.1 Technology and Market Potential

3.11.2 Ten-year Forecasts

3.12 Analysis of Surface Haptics Market by Key Countries And Regions

3.12.1 China

3.12.2 Taiwan

3.12.3 Japan

3.12.4 North America

3.12.5 Korea

3.12.6 Western Europe

3.13 Key Points from this Chapter

Chapter Four: Profiles of Key Players

4.1 Aachen University (Germany)

4.1.1 FingerFlux

4.2 Actronika (France)

4.3 Aito BV (The Netherlands)

4.4 Apple (United States)

4.4.1 Apple Patents

4.5 Bosch (Germany)

4.6 Continental (Germany)

4.7 Disney Labs (United States)

4.7.1 Disney Development Projects in Haptics

4.8 Fujitsu (Japan)

4.9 Fuji Xerox Palo Alto Lab (United States)

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4.10 HAP2U (France)

4.11 Immersion (United States)

4.12 Innovasonic (United States)

4.13 KAIST (Korea)

4.14 Kyocera (Japan)

4.14.1 HAPTIVITY

4.15 Microsoft (United States)

4.15.1 Haptic Revolver

4.15.2 Surface Pen

4.15.3 Haptics in a Folding Phone

4.16 Nanoport (Canada)

4.17 Redux/Google (United Kingdom)

4.18 Saint Louis University/CHROME Lab (United States)

4.19 Senseg/O-film (Finland)

4.20 Sony (Japan)

4.20.1 Smartphone Haptics

4.21 /Pacinian Corporation (United States)

4.22 SMK Corporation (Japan)

4.23 Tanvas/Northwestern University (United States)

4.24 Visteon (United States)

Abbreviations and Acronyms Used In this Report

About the Author

List of Exhibits

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Exhibit E-1: Ten-year surface haptics market forecast

Exhibit E-2: Ten-year forecast for surface haptics by applications/products

Exhibit E-3: Surface haptic revenue by technology ($ Billions)

Exhibit E-4: Surface haptic technology forecast by percentage

Exhibit E-5: Ten-year surface haptics market forecast by geographical area

Exhibit E-6: Main players in the surface haptics market

Exhibit 1-1: Selected Devices to be Enhanced by Surface Haptics

Exhibit 1-2: Product Focus of Leading Surface Haptics Firms

Exhibit 2-1: Types of major human mechanoreceptors, and their characteristics

Exhibit 2-2: Basic requirements for design of efficient haptic feedback technologies

Exhibit 2-3: SmartTouch: electro-tactile display of University of Tokyo & EyePlusPlus, Inc. (US2009/0174671) (Source: U.S. Patent Office)

Exhibit 2-4: Thermal surface haptics concepts by Apple

Exhibit 2-5: Virtouch mouse with pin array based haptic feedback

Exhibit 2-6: KAIST pin-type haptic mouse

Exhibit 2-7: TeslaTouch electrovibration display by Disney Research

Exhibit 2-8: Electrovibration textures library by Disney Research

Exhibit 2-9: Nokia’s electrotactile keyboard

Exhibit 2-10: Pacinian’s HapticTouch system for haptic keyboard

Exhibit 2-11: AITO force-sensing-haptic feedback device

Exhibit 2-12: Comparison between major surface haptics technologies (strengths and weaknesses)

Exhibit 2-13: Comparison between the best surface haptics technologies for mass market: electrostatic and ultrasonic

Exhibit 3-1: Ten-year forecast for major surface haptic technologies, 2018-2027

Exhibit 3-2: Ten-year forecast for ultrasonic surface haptic technologies

Exhibit 3-3: Ten-year forecast for electrostatic surface haptic technologies

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Exhibit 3-4: Ten-year forecast for inertial surface haptic technologies

Exhibit 3-5: Ten-year forecast for surface haptic components in private automotive market (touch screen products)

Exhibit 3-6: Ten-year forecast for surface haptic components in private automotive market ( products)

Exhibit 3-7: Ten-year forecast for surface haptic components in commercial automotive market (touch screen products)

Exhibit 3-8: Ten-year forecast for surface haptic components in commercial automotive market (steering wheel products)

Exhibit 3-9: GE Aviation cockpit equipped with surface haptics touch screen elements (US 20140132528) Source: U.S. Patent Office

Exhibit 3-10: Ten-year forecast for surface haptic components in the commercial aerospace market

Exhibit 3-11: Ten-year forecast for surface haptic components in private and business aerospace market

Exhibit 3-12: Ten-year forecast for surface haptic components in military aerospace market

Exhibit 3-13: Ten-year forecast for surface haptic components in smartphones market

Exhibit 3-14: Ten-year forecast for surface haptic components in smartwatches market

Exhibit 3-15: Ten-year forecast for surface haptic components in tablets market

Exhibit 3-16: Ten-year forecast for surface haptic components in laptop market

Exhibit 3-17 : 2020 market share for surface haptic components in mobile electronics

Exhibit 3-18: 2027 market share for surface haptic components in mobile electronics

Exhibit 3-19: Ten-year forecast for surface haptic components in major appliance market

Exhibit 3-20: Ten-year forecast for surface haptic components in minor appliances market

Exhibit 3-21: Ten-year forecast for surface haptic components in computer peripherals market, general purpose monitors

Exhibit 3-22: Ten-year forecast for surface haptic components in computer peripherals market, printers

Exhibit 3-23: Ten-year forecast for surface haptic components in gaming consoles

Exhibit 3-24: Ten-year forecast for surface haptic components in slot machines

Exhibit 3-25: Ten-year forecast for surface haptic components in schools

Exhibit 3-26: Ten-year forecast for surface haptic components in colleges and universities

Exhibit 3-27: Surface Haptics Market in Engineering and Design

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Exhibit 3-28: Surface haptics in the medical market, 2018-2027

Exhibit 3-29: Ten-year forecast for surface haptic components in interactive kiosks

Exhibit 3-30: Surface haptics in the visual arts market, 2018-2027

Exhibit 3-31: Ten-year forecast for surface haptic components in digital music market, 2018-2027

Exhibit 3-32: Surface haptic market by country/region, 2018-2027 ($ Billions)

Exhibit 3-33: Shows surface haptics ten-year forecasts for the China market

Exhibit 3-34: Shows surface haptics ten-year forecasts for the Taiwan market

Exhibit 3-35: The surface haptics market for Japan

Exhibit 3-36: Ten-year forecast for surface haptic components in the North American market

Exhibit 3-37: Ten-year forecast for surface haptic components in Korean market

Exhibit 3-38: Ten-year forecast for surface haptic components in the Western Europe market

Exhibit 4-1: Apple patent US 9,904,502

Exhibit 4-2: Apple patent US 9,564,029

Exhibit 4-3: Apple patent US2017/024902

Exhibit 4-4: Apple patent US 20180074694

Exhibit 4-5: Bosch haptic-enabled automotive cockpit

Exhibit 4-6: Continental’s touch screen featuring 3D touch surface

Exhibit 4-7: Jujitsu’s prototype haptic tablet

Exhibit 4-8: Fujitsu’s tactile illusions created using ultrasonic vibrations on the surface

Exhibit 4-9: Microsoft’s haptic dual-screen foldable phone (US 09851797)

Exhibit 4-10: Sony’s haptic-enabled Xperia XZ2 smartphone

Exhibit 4-11: SMK CapBeat Touch OGS

More information here : Surface Haptics Markets 2018-2027

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