Wednesday 10th September 2014

Your local race guide

Stage Four

Worcester to Bristol Via Malvern, Upton, Pershore, Evesham and Broadway

www.thetour.co.uk #TOB2014 @TobWorcs Introduction Stage Start: Worcester What’s happening? Worcestershire Local Enterprise Partnership is proud to be bringing this year’s Friends Life Tour of Britain to Worcestershire, with the support of our partners 08:30 Event Village opens and sponsors. at the Cattle Market Car Park and around The Hive. I do hope you will ‘get behind the Tour’ and join in with the celebrations. 09:00 On the podium - Local presentations - including the winner of the From 8:30am on Wednesday 10th September you can meet the teams and Stage Start flag competition (sponsored by Sanctuary Group and their riders at the Tour start point by The Hive and we have organised an ‘event Worcester News). village’ featuring exhibitors and cycling related activities. The excitement will 09:30 Entertainment from Heart of Worcestershire College. be carried into the City Centre where Worcestershire County Cricket Club and 09:45 Friends Life Tour of Britain - Team Presentations the Local Sports Partnership are organising a number of activities. 10:30 Lead cars leave The Hive. You can also support the many events and celebrations that have been organised by the District Councils in Wychavon and . Please see 10:45 And they’re off! Riders leave start point to start City Centre circuit. the relevant pages within this booklet for further information.

With anticipated international TV coverage in excess of 1 million viewers on ITV4 and 1.5 million on the Eurosport channel, this is our opportunity to show the world what Worcestershire has to offer.

Our over-riding objective in bringing the Tour to Worcestershire is to encourage more tourists to visit the county and more business people to see the advantages of investing here. By doing so, we will be supporting and creating Start Villiage more jobs and bringing more money into the local economy. (stalls etc)

Here’s to a great Tour and a special day for

Worcestershire! Team Parking

Hospitality Peter Pawsey, RACE ROUTE Executive Chair,

RACE ROUTE Worcestershire START LEP Podium

Start Villiage (stalls etc) Key points along the route What’s happening in Malvern & Upton

RACE START!!! Bridge - The neutralised zone will end and the race proper will start near to Bransford Bridge on the A4103 at 0km.

Distance (kms)Feature Location Lead car ETA Riders ETA Wednesday 10th September – Tour of Britain Day! Start The Hive, Worcester 10:30 10:45 Neutralised 9am & 11.30am Church Street Hill Climb - Uphill cycling time trial 0 Start proper Bransford Bridge 10:45 11:00 9am - 2pm Vintage Cycle Display, Abbey Road (cyclemuseum.org.uk) 3.4 10:49 11:04 10am - 12noon Chase Brass Band at Belle Vue Island British Cycling/Malvern Cycle Sport - Watt Bikes at 7.2 (A449) 10:55 11:10 9am - 2pm Abbey Road (wattbike.com/uk/wattbike) 11.1 Malvern (Church Street) 11:00 11:15 9am - 2pm Cycle stalls at Abbey Road SKODA King of Mr Doo Street Entertainment - Cycle extravaganza at 13.8 The Wyche (category 2) 11:04 11:19 10am - 2pm the Mountains - solocircus.co.uk/eccentric-cycles 17.4 British Camp (A449) 11:09 11:24 Upton Tour Welcome with Upton Youth Band, Balloon 10am -12noon Race, Competition, street dressing and more! 20.8 Welland 11:14 11:29 Women’s Institute Anniversary Event 26.1 Upton-upon-Severn 11:21 11:36 12:30pm Handover of WI Centenary Baton at British Camp 35.4 Defford 11:35 11:50 39.2 Pershore 11:40 11:55 Thursday 11th September ‘Come and try it’ 5.5 mile club Time Trial 47.8 Fladbury (A44) 11:52 12:07 CLIMB!!! 6.45 pm at (www.sevale.co.uk) YodelDirect New British documentary film ‘Bicycle’ 54.9 Evesham (High Street) 12:02 12:17 The first SKODA Sprint 8.15 pm at Malvern Theatres (bicyclethefilm.com) King of the 60.1 Wickhamford (A44) 12:10 12:25 Mountains climb Saturday 13th September YodelDirect Leamington Rd, is the testing 65.7 12:18 12:33 Malvern Cycle Sport – Birchwood Bash MTB Sprint Broadway Category 2 climb of Coaching Session, Storridge, Malvern - www. 66.2 Broadway (High Street) 12:19 12:34 the Wyche cutting. britishcycling.org.uk/events/details/117405/Birchwood- This climb starts Bash-2014---Youth-&-Junior-MTB-Coaching-Day SKODA King of 70.3 Snowshill (category 3) 12:25 12:40 at the Mountains after 10km and Sunday 14th September lasts for 3.8km and Malvern Cycle Sport – Birchwood Bash MTB Race Stage Event, Storridge, Malvern - britishcycling.org.uk/events/ 184.6 Bristol (Circular Road) 15:07 15:22 reaches 11% at its Finish steepest point on details/117410/Birchwood-Bash-2014---Race-Day#summary Church Street. Elgar Vintage Ride – Start Belle Vue Island, Malvern Town Centre Midday - elgarvintageride.co.uk The Teams...

CLIENT: SAXO BANK BMC Team Omega Pharma Team Tinkoff

Racing Movistar Quick Step Sky Sportful Copyright 2009 il presente è tutelato dalla legge n.633 delSaxo 24/04/1942 sui diritti d’autore e dalla speciale legge n. 1945 del 14/12/1942 è pertanto proibita l’arbitraria riproduzione, anche parziale, dei disegni, dei concetti sopraespressi, dei colori e dei sostegni riportati nel bozzetto stesso.Sportful Copyright 2009 This document is watched over copyright law n.633 of 24/04/1942 sand over special law n. 1945 of 14/12/1942.It is forbidden the reproduction, also partial, of drawing,concepts,colors on the sketch.

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Belkin Pro Garmin Team Giant NFTO Team Cycling Sharp Shimano (based in ) GB

Plus... Local Rider... Bardiani CSF Team Novo Nordisk Rapha Condor JLT NFTO rider Sam Williams® is from Stockton-on-Teme

® IAM Cycling AN Post Chain Reacton Team Raleigh ® MTN Qhubeka Madison Genesis Come on Sam!!! Team NetApp Endura Giordana Racing Team What’s happening in What’s happening Route Pershore & Evesham in Broadway overview Distance of stage: 184.6kms / 114.8 miles Pershore Evesham Broadway The quintessential Georgian town of Pershore is no stranger to large scale SPRINT!!! SPRINT!!! CLIMB!!! events. Over the August Bank Holiday The first YodelDirect Sprint of the The second YodelDirect Sprint of WORCESTER the town welcomed thousands of day will take place in the heart of Stage 4 will take place on visitors to its streets for its annual and Evesham on the High Street after Leamington Road, Broadway. Worcester incredibly popular Plum Festival. 55 kilometres. This sprint will take place in the picturesque Cotswold village 10km Malvern Today Pershore is dressing the streets Wyche Cutting after the Evesham sprint and with bunting and in Chapman Court Evesham is home to the cycling group only 2.5km before the start of the you will find a bike made entirely from the Evesham Wheelers who meet Upton-upon Severn SKODA King of the Mountains willow. Health trainers are on hand to weekly in the town to start their rides category 3 climb of Snowshill. Pershore help inspire visitors to get more active for all abilities. and to eat well. There will also be Last weekend saw the start of the first street entertainment. The beautiful chocolate box village of Evesham Cyclefest, a festival to truly celebrate Broadway will be anything but peaceful Local schools are also expected to line pedal power and raise money for today. Prior to the race local businesses the route and Pershore High School Evesham’s Bell Tower. The event runs and groups will compete against each Broadway over the course of three weekends is running a yellow jersey day and other in creating and racing their own Snowshill a number of other activities to raise and more is available here www. box carts as well as luge racing. money for charity. eveshambelltower.org.uk Two hilarious stilted entertainers on over Cheltenham Today Honeybourne Bicycle Users sized bikes will be keeping the crowd Wood Norton Group (H-BUG) will be at the event entertained and health trainers will be running a pre-school slalom in Market Stroud The first feed zone of the day for riders available to carry out health checks. Square as well as a tandem event for and only one within Worcestershire Cirencester the visually impaired. will be after 50km near to Wood Hoopla, hook a duck and other activities Norton on the A44. will take place in the large marquee There is also a short ride for school area and a cycling procession from local children on the High Street which will school children is planned. Chepstow see them pass under the YodelDirect Rangeworthy Sprint finish arch. Other activities in Presiding over the village, Broadway the town are street entertainers, health Tower will be decorated in a yellow jersey trainers and a smoothie bike – keeping and traders will be getting into the spirit the crowds entertained until the pro of the event by decorating their shop Bridge Valley Road Circular Road, Bristol cyclists arrive. windows and offering live music. BRISTOL For more info visit : rileyandthomas. co.uk/tour-britain-bike-race Stage Partners Stage Sponsors www.worcester.gov.uk Worcester City Council provides essential

Championing... services for over 95,000 residents. Working with the local community we Open for Business aim to create a prosperous city and to improve the quality of life for everyone. Worcestershire County Council Providing accessible, efficient and best www.business-central.co.uk www.sanctuary-group.co.uk value services is at the heart of everything A major local employer, Sanctuary Group is proud to be sponsoring the ‘Open for Business’ is the County we do. We are constantly striving to meet Worcester stage of this year’s Tour of Britain. The UK’s leading provider of Council’s top strategic priority and the demands and expectations of our housing, care and community services, Sanctuary is committed to investing in commits the Authority to playing a citizens and customers. greater role in shaping the Worcestershire the neighbourhoods where it operates by funding community projects for the economy. It aims to ensure that: benefit of local residents. • Business is welcomed; • Barriers to growth are removed; • Skills are improved; www.visitthemalverns.org • The Council works with business to The Malverns are a popular area for all increase economic prosperity; forms of cycling and the District Council www.howcollege.ac.uk • Businesses are in an environment is working with local partners to support Heart of Worcestershire College is a Further and Higher Education College where they can thrive. the Tour as it passes through Great that offers a wide range of full time and part time courses in a diverse range Malvern and Upton-upon-Severn with a of specialist subject areas. From courses for school leavers to affordable Higher series of fun complimentary events and Education and Professional qualifications, we ensure our training is relevant to activities for the family, serious cyclists significantly improve employability prospects. and interested spectators both on the day www.visitworcestershire.org of the Tour and throughout the week. Destination Worcestershire is the official Destination Management Organisation working directly with VisitEngland and in partnership with Herefordshire and Worcestershire Chamber of Commerce, www.wychavon.gov.uk www.worcester.ac.uk www.blueearthfoods.co.uk the Worcestershire Local Enterprise Wychavon is an entrepreneurial council Partnership, Worcestershire County that has gained recognition for projects Council, the six District Councils, as well Thanks to... like ‘Grow in Wychavon’ – a book as the private sector. The official tourism profiling 52 successful businesses, website for Worcestershire is just one building Pershore hospital, a Waitrose of the Partnership’s marketing activities, store and reopening the Droitwich and a great source of information Canals. It supports quirky events like the on attractions, festivals and events, British Asparagus Festival, Pershore Plum accommodation providers and places to Festival and Droitwich Salt Fest. eat and drink. Guide to Cycle Clubs in Worcestershire

Joining a cycle club is a great way to improve your cycling. Some clubs focus on cycling as a sport, others on mountain biking or leisure cycling. To help you find a club to meet your needs, Push Bike! has pulled together this handy directory:

Beacon Roads Cycle Club Bromsgrove Olympique Evesham & District Wheelers beaconrcc.org.uk Cycling Club eveshamwheelers.org.uk bromsgrovecycling.cc H-Bug (Honeybourne Bicycle Kidderminster Cyclists’ Users Group) Hopwood Ladies Cycling Club Touring Club sporthoneybourne.org.uk hopwoodladiescyclingclub.co.uk kidderminsterctc.org.uk Malvern Cycle Sport Midlands Mountain Redditch Road & Path bc-clubs.co.uk/ Bike Orienteering Cycling Club malverncyclesport midlandsmbo.co.uk rrpcc.co.uk Redditch & Bromsgrove Severn Valley Velo Stourbug (Stourbridge Cyclists’ Touring Club severnvalleyvelo.co.uk Bicycle Users Group) randbctc.blogspot.co.uk stourbug.org.uk Sustrans Redditch University of the redditchcyclerides. Transition Worcester Third Age Malvern, wordpress.com (Cycle Group) Worcester & Evesham facebook.com/ u3a.org.uk University of Worcester transitionworcester Cycling Club Women On Wheels facebook.com/University- V C Sevale (Malvern) (Worcester) of-Worcester-Cycling- sevale.co.uk www.women-on-wheels.co.uk Club/216667418358892 Worcester St Johns Worcester Vintage Cycle Club Worcester & Malvern Cycling Club facebook.com/ Cyclists’ Touring Club wsjcc.co.uk worcvintagecyclingclub worcesterctc.co.uk Wyre Forest Cycle Racing Club wfcrc.org.uk

Several local Cycle Shops also have cycling groups associated with them.

Sports Partnership Herefordshire and Worcestershire As a follow up to the Friends Life Tour of Britain and to encourage more to cycle regularly, the local Sport Partnership has kindly agreed to offer subsidised WCC Bikeability (to be confirmed) training and will be working with some of the local cycling clubs to offer a series of rides more suited to the novice rider. When available, further details will be posted on the Push Bike! blog.

Push Bike! is the new cycle campaign group representing cycling interests in Worcester, Wychavon, Malvern Hills and Bromsgrove areas. It works with local cycling clubs, Councils and other organisations to improve local cycling facilities and encourage more people to enjoy the many benefits of riding a bike.www.pushbikecampaign.org