MEDIA PACK THE MISSION

It’s all about nearness; about a deep understanding of what makes people tick. Nearness isn’t just about geography. It’s about common connections and purposes. It’s about speaking the same language, laughing at the same jokes, caring about the same things.

On-air, online and in our neighbourhoods, nearness and understanding helps us to deliver common bonds – connections that bring people closer. The Bauer City Network is all about these connections and ‘me too’ moments that bring us closer to our audience than any other radio station. Targeting 25-44 year olds, Bauer City 1 delivers the perfect mix of music combined with witty, locally relevant banter, alongside essential news, travel and weather updates.

We play all the biggest hits from the last 15 years, all day long. Upbeat songs that make you smile, sing along in the car, and dance when nobody’s watching! Our playlist is deep and broad, and the sound we create is unique to the Bauer City 1 Network. THE GREATEST HITS

Our vision is to deliver the most popular music for 45-64 year olds, reflecting the life stage of our listeners and keeping them informed and up-to-date with the latest news and information from where they live.

We play the greatest hits from the 70s and 80s with a sprinkle of megahits from the 60s and 90s thrown in for good measure. Classic songs that stand the test of time and sound as good today as they did when you first heard them. BAUER CITY NETWORK LISTENERS:

BAUER CITY 1

The Bauer City 1 Network targets 25-44 year olds. They love music and love life, and want to be engaged and involved in today, to have their finger on the pulse. They’re newly married, or in a long-term relationship, with a young family. They come to us because they want to hear the music they love – the biggest hits of today and the last 15 years. So that’s what we play for them…all day long. They choose Bauer City 1 because they want to know what’s going on in their community, and because they want to have fun.

THE HITS BAUER CITY 2 Our national sister station plays the most popular music The Bauer City 2 Network for 15-24 year olds. Young targets 45-64 year olds, who tech-savvy people with a are mature, but young at heart. thirst for up-to-the-minute They have a growing or knowledge and the freshest grown-up family and have hit music. They’re early been buying music since the adopters at the leading edge mid-late 70s. They’re married of the mainstream, so they or in a long-term relationship, need to have all the info first, and they own their own home and they like it bite-sized. They with at least one car. They’re listen because they want all the engaged, involved and biggest hits of the moment, enjoy life. They come to our and they want content that’s stations to hear the music they up-tempo and fast-paced. We love. Songs that have, and will, share their love of discovering stand the test of time. Music new and emerging artists, and that evokes memories of times we only play music released and places that made them within the last 12 months. feel great. MULTI-PLATFORM OFFERING

BAUER CITY NETWORK ONLINE

Across the Bauer City Network we, engage our audience through multiple digital touchpoints. Our content strategy is simple. Everything we do reflects our consumers’ lives – not ours. Every email we send to our database, every Facebook post, every tweet, directs our consumers to our website, putting it at the heart of everything we do. This builds an attractive advertising platform for our clients as we’re always creating fresh, innovative and topical content to entertain our audience.

We deliver the latest music, entertainment and local content that reflects the lives of our audience. We’re the first to inform them of what’s going on in their world, becoming their number one trusted source for the hottest stories. We create digital campaigns that deliver results for our clients. We’re experts in building brands, increasing databases and putting our clients’ businesses in front of a large digital audience.

Our websites are responsive to ensure our content is easier to consume on smartphones, tablets and computers. We give our audience a positive user experience across all devices to ensure loyalty to our brands and repeat visits.

OUR APP

Our consumers’ lives are busy, so it is essential that we make our brands as accessible as possible. Our mobile apps allow our audience to engage with our radio stations while on the move. Through our apps consumers can listen to the radio, interact with us on social media, watch our latest videos and be kept up to date with the latest news. Group Managing Director, Bauer City Network (Northern England & Scotland) Graham Bryce

Group Content Director, Bauer City Network (Northern England & Scotland) Gary Stein

Regional Managing Director, Northern Ireland Mark Mahaffy

Managing Director, Wave 105 Martin Ball

For all advertising enquiries [email protected]