The Eater's Guide to Local Food

FREE BUY FRESH BUY LOCAL The Eater’s Guide to Local Food central coast, 4th edition Monterey San Benito San Luis Obispo Santa Clara Santa Cruz

restaurants grocers farmstands farms food artisans farmers markets organizations u-picks & csa’s

A publication of CAFF with a contribution by Michael Pollan At Whole Foods Market, we are committed to buying locally to support local farmers, producers & artisans.

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2 Community Alliance with Family Farmers www.caff.org About is Guide Michael Pollan, Food Defi ned 3 Food is elemental. Fortunately for Central Coast residents, Farmers Market Locations 5 this region is among the most biodiverse and food-abundant growing areas in the country. We are proud to bring you the Seasonal Availability Charts 8 4th edition of the Eater’s Guide to Local Food, designed to Community Supported Agriculture 9 About this Guide help you fi nd and enjoy our local bounty. Monterey 11 In these pages you’ll fi nd lots of information to help you boost San Benito 16 your commitment to eating locally, including: San Luis Obispo 19 • A regional seasonality chart highlighting some of the Santa Clara 24 150 crops that are produced throughout the year on the Santa Cruz 27 Central Coast • Schedule and location information on the 74 farmers Contents Organizations & Institutions 36 markets held weekly throughout the region • A list of Community Supported Agriculture (CSA) programs • Editorial articles on hot issues in Community Alliance with sustainable agriculture • Great organizations throughout the Central Family Farmers Coast region that are working for good food and Growing food, growing farms, growing communities environmental sustainability Th e Community Alliance with Family Farmers (CAFF) Hungry for more? All the information in this guide, and advocates for California family farmers and sustainable more – including listings for other regions of California and agriculture. information on how to participate in the Buy Fresh Buy Local program – is available on CAFF’s Buy Fresh Buy Local CAFF is cultivating strong partnerships between family farmers website at www.buylocalca.org. and their communities by building on shared values around food and agriculture and working together in practical, on-the- Patronizing the businesses listed in this guide helps you fi nd ground programs. Th ese relationships create local economic the freshest, most delicious eating experiences available. But it vitality, improved human and environmental health, and long- also supports family farmers who are working hard to build a term sustainability. more sustainable, transparent, and equitable food system! And that’s good for our local economy too. Th is guide is a project of CAFF’s Local Food Systems program, which opens new markets for family farmers by educating consumers and food businesses about the benefi ts of buying locally. Other CAFF programs and projects include Farm to Food Routes Network School, Biological Agriculture, and the Food Safety Campaign. Th e California campaign is a Buy Fresh Buy Local project of CAFF in collaboration with the national organization the Food Routes For more information CAFF Bay Area Network. For more information about CAFF’s programs, 2150 Allston Way, Suite 320 please visit www.foodroutes.org. please visit www.caff .org. Berkeley, CA 94704 510-832-4625

Credits and Acknowledgements Editor: Ariane Michas. Contributors: Ildi Carlisle-Cummins, Temra Costa, Sam Earnshaw, Allyse Heartwell, Ariane Michas, Dave Runsten. Graphic Designer: Lisa Th ompson, DuckDog Design. Production Assistance: Adria Arko, Julia Dean, Josh Edge, Hilary Gaede, Emma Mae Hoag, Rachael Kirk, Linda Liang, Shannon O’Brien, Megan Sabato, Kristen Schroer, Kathryn Spencer, Nicole Witt. Special Th anks To: CAFF Central Coast staﬀ , Central Coast Ag Network (CCAN), Agriculture & Land Based Training Association (ALBA), Michael Pollan, Carol Presley, Nants Foley, Michael Weaver, David Stearns, Jered Lawson, Caitlin Madden, and all of the amazing organizations on page 38 for their support and dedicated work in the Central Coast and beyond. We also thank our advertisers for making this printed guide possible. Production of this guide was made possible by the generous support of the Columbia Foundation, Th e San Francisco Foundation, and the Rural Business Enterprise Grant fund of the USDA. Th e Buy Fresh Buy Local brand and all its illustrations are property and trademarks of the Food Routes Network and its chapter aﬃ liate, CAFF. Illustrations by Design for Social Impact and Bibliothèque de l’image - Paris.

www.buylocalca.org Buy Fresh Buy Local 3 Eat Food: Food Defi ned by Michael Pollan Th e fi rst time I heard the advice to “just eat food” it completely baffl ed me. Of course you should eat food – what else is there to eat? Joan Gussow, who grows much of her own food on a fl ood-prone fi nger of land jutting into the Hudson River, refuses to dignify most of the products for sale in the supermarket with that title. “In the thirty-four years I’ve been in the fi eld of nutrition,” she said, “I have watched real food disappear from large areas of the supermarket and from much of the rest of the eating world.” Taking food’s place on the shelves has been an unending stream of foodlike substitutes, some seventeen thousand new ones every year. Ordinary food is still out there, however, still being grown and even occasionally sold in the supermarket, and this ordinary food is what we should eat.

But given our current state of confusion and given the thousands of products calling themselves food, this is more easily said than done. So consider these rules of thumb.

Don’t eat anything your great grandmother wouldn’t recognize as food. Why your great grandmother? Because at this point your mother and possibly even your grandmother is as confused as the rest of us to be safe we need to go back at least a couple generations, to a time before the advent of most modern foods. Th e less processed your food is, industrially speaking, the better.

Avoid food products containing ingredients that are a) unfamiliar, b) unpronouncable, c) more than ﬁ ve in number, or that include d) high-fructose corn syrup. None of these characteristics, not even the last one is necessarily harmful in and of itself, but all of them are reliable markers for foods that have been highly processed to the point where they may no longer be what they purport to be. Th ey have crossed over from foods to food products.

Shop the peripheries of the supermarket and stay out of the middle. Most supermarkets are laid out the same way: Processed food products dominate the center aisles of the store while the cases of ostensibly fresh food – dairy, produce, meat, and ﬁ sh – line the walls. If you keep to the edges of the store, you’ll be that much more likely to wind up with real food in your shopping cart.

Get out of the supermarket whenever possible. You won’t ﬁ nd any high-fructose corn syrup at the farmers market. What you will ﬁ nd are fresh whole foods picked at the peak of their taste and nutritional quality – precisely the kind your great grandmother would easily have recognized as food.

It is hard to eat badly from the farmers’ market, from a CSA box, or from your garden. Buying as much as you can from the farmers’ market, or directly from the farm, when that’s an option, is a simple act with a host of profound consequences for your health as well as for the health of the food chain you’ve now joined.

CAFF’s various programs, such as Buy Fresh Buy Local, are hard at work making the food chain shorter, sustainable, transparent, and equitable. Th is guide is your starting place.

Michael Pollan, Author, Journalist, Professor Adapted with permission from In Defense of Food: An Eater’s Manifesto

4 Community Alliance with Family Farmers www.caff.org by Michael Pollan

Farmers Market Markets Farmers LOCATIONS

DAY COUNTY MARKET TIME TYPE ADDRESS PHONE/WEB NOTES Sun Monterey Del Monte 8a-12p May- Del Monte Shopping 831-728-5060 Oct Center, 1410 Del www.montereybayfarmers.org Monte Center Sun Monterey Everyone’s Harvest 10a-2p y/r 215 Reservation Rd in 831-384-6961 Marina CFM Marina www.everyonesharvest.org Sun San Luis Grover Beach 3-6p June- Ramona Gardens Park, 805-602-8266 Obispo Sept 10th and Ramona Ave www.cafarmersmarkets.com Sun San Luis Nipomo CFM 11:30a- y/r Monarch Dunes Golf 805-929-3081 Obispo 2:30p Club www.nipomofarmersmarket.com Sun San Luis San Miguel CFM 10a-2p Feb- Mission & 10th 805-237-9254 Obispo Dec www.cafarmersmarkets.com Sun Santa California Avenue 9a-1p y/r California Ave at El 510-745-7100 Clara CFM Camino www.urbanvillageonline.com Sun Santa Campbell CFM 9a-1p y/r Campbell Ave between 510-745-7100 Clara Central & 2nd www.urbanvillageonline.com Sun Santa Evergreen CFM 9a-1p y/r Evergreen Villiage 800-949-FARM Clara Square www.pcfma.com Sun Santa Los Gatos CFM 8a- y/r Montabello Way & 408-353-4293 Clara 12:30p Broadway Extension www.cafarmersmarkets.com Sun Santa Miliptas CFM 9a-1p y/r 525 Los Coches 800-949-FARM Clara www.pcfma.com Sun Santa Mountain View 9a-1p y/r Hope & Evelyn, 100 800-806-FARM Clara CFM Castro St, rear parking www.cafarmersmarkets.com lot Sun Santa San Jose Alum 9a-1p y/r 57 N. White Rd 800-949-FARM Clara Rock CFM www.pcfma.com Sun Santa San Jose Blosson 10a-2p y/r Princeton Plaza Mall, 800-806-FARM Clara Hill CFM Koozer & Meridian www.cafarmersmarkets.com Sun Santa San Jose Evergreen 9a-1p y/r Evergreen Village 800-949-FARM Clara CFM Square www.pcfma.com Sun Santa San Jose Japantown 8a-12p y/r Jackson St between 6th 408-298-4303 Clara CFM & 7th www.japantownsanjose.org Sun Santa San Jose Santana 11a-3p y/r Santana Row, Stevens 800-949-FARM Clara Row CFM Creek & Winchester www.pcfma.com Sun Santa Alum Rock Village 9a-1p y/r 57 N White Rd Clara Farmers Market Sun Santa Live Oak 9a-2p May- East Cliﬀ Dr at 14th St 831-454-0566 Cruz Oct www.santacruzfarmersmarket.org Sun Santa Aptos Seascape 11-2p May- Seascape Village 831-685-3134 Cruz Village Oct Mon Monterey Paciﬁ c Grove 4-7p y/r Lighthouse Ave btwn. 831-384-6961 Forest Ave and 17th www.everyonesharvest.org Mon San Luis Baywood/Los Osos 2-4:30p y/r 2nd St & Santa Maria 805-748-1109 Obispo CFM www.northcountyfarmersmarkets.com

WIC is the Special Supplemental Nutrition Program for Women, Infants, and Children; a program of the USDA for low-income pregnant women, breastfeeding women, and infants and children under the age of ﬁ ve. EBT cards are issued by WIC and can be used at point of sale locations such as the markets indicated above. www.buylocalca.org Buy Fresh Buy Local 5 DAY COUNTY MARKET TIME TYPE ADDRESS PHONE/WEB NOTES Tues Monterey Carmel 9a-1p May- Th e Barnyard 831-728-5060 Sept www.montereybayfarmers.org Tues Monterey Old Monterey 4-8p y/r Alvarado St at Pearl St 831-655-8070 Tues San Luis Paso Robles 3-6p y/r 11th & Spring St 805-748-1109 Obispo Tuesday CFM www.northcountyfarmersmarkets.com

Farmers Markets Farmers Tues Santa San Jose City Hall 3-7p April- S 5th St behind San 800-949-FARM Clara CFM Sept Jose City Hall www.pcfma.com Tues Santa Felton 2:30- May- St John’s Catholic 831-566-7159 Cruz 6:30p Nov Church, Hwy 9 at www.santacruzfarmersmarket.org Russell Ave Wed Monterey CHAMP Certiﬁ ed 4-8p y/r Toro Park Elementary 831-422-6934 Organic Farmers School Market Place Wed San Hollister 3-7p May- 400 San Benito St, 831-636-8406 Benito Downtown Sept Hollister www.downtownhollister.org Wed San Luis Spencer’s Fresh 2:30- y/r 1464 E. Grand Ave, 805-544-9570 Obispo Markets, Arroyo 5p Spencer’s parking lot www.slocountyfarmers.org Grande Wed San Luis Atascadero CFM 3-6p y/r Sunken Gardens, East 805-748-1109 Obispo Mall & El Camino www.northcountyfarmersmarkets.com Real Wed San Luis Pismo Beach 5-8p y/r Main St and Dolliver, 805-305-7017 Obispo Farmers Market Corner parking lot www.cafarmersmarkets.com Wed Santa Evergreen Farmers 9a-1p y/r Evergreen Village 800-949-FARM Clara Market Square www.pcfma.com Wed Santa San Jose Cambrian 4-8p May- Camden and Union 510-745-7100 Clara Park CFM Oct Ave www.urbanvillageonline.com Wed Santa VA Palo Alto 10a-3p May- 3801 Miranda Ave 800-949-FARM Clara Health Care Dec www.pcfma.com Market Wed Santa Palo Alto 4-7p April- Front of City Hall, 250 650-329-2452 Clara Community Farm Oct Hamilton Ave www.cafarmersmarkets.com Shop Wed Santa Santa Cruz 2:30- y/r Lincoln St at Cedar St 831-454-0566 Cruz Downtown 6:30p www.santacruzfarmersmarket.org Th ur San Luis Spencer’s Fresh 2:30-5p y/r 2650 Main St 805-544-9570 Obispo Markets, Morro www.slocountyfarmers.org Bay Th ur Monterey Monterey Peninsula 2:30-6p y/r 930 Fremont St, North 831-728-5060 College Side Lower Level www.montereybayfarmers.org Parking Lot Th ur Monterey Salinas 9a-4p July- E. Alisal at N Pearl St 831-796-2867 Aug Th ur San Luis Downtown San 6:15-9p y/r 700 – 900 blocks, 805-544-9570 Obispo Luis Obispo Higuera St www.slocountyfarmers.org Th ur Santa Los Altos CFM 4-8p May- State & 2nd St 510-745-7100 Clara Sept www.urbanvillageonline.com Th ur Santa Santa Clara Kaiser 10a-2p y/r Kaiser Hospital 800-949-FARM Clara CFM www.pcfma.com Fri Monterey Boronda Square 4-8p y/r N Sanbord & Borona 831-905-1407 Salinas Rd Fri San Luis Avila Beach CFM 4-8p April- Front St between San 805-602-8266 Obispo Sept Francisco and San www.visitavilabeach.com Miguel Fri San Luis Cambria CFM 2:30p- y/r Veterans Memorial 805-924-1260 Obispo 5p Hall, Hwy 1 & www.cafarmersmarkets.com Cambria Dr Fri San Luis Cayucos CFM 10a- May- At the Pier 805-995-1200 Obispo 12:30p Sept www.cafarmersmarkets.com Fri San Luis Paso Robles Friday 9a- Feb- Wal-Mart Parking Lot, 805-237-0345 Obispo CFM 12:30p Nov South River Rd www.countryfarmandcraftmarket.com Special Supplemental Nutrition Program for Women, Infants, and Children = EBT cards accepted = 6 Community Alliance with Family Farmers www.caff.org DAY COUNTY MARKET TIME TYPE ADDRESS PHONE/WEB NOTES

Fri Santa Cupertino Square 9a-1p y/r Cupertino Square, 800-949-FARM Clara CFM Wolfe Rd & Hwy 280 www.pcfma.com Fri Santa San Jose 10a-2p May- San Pedro Square 800-949-FARM Clara Downtown CFM Sept www.pcfma.com Fri Santa San Jose Kaiser 10a-2p y/r Kaiser Santa Teresa 800-949-FARM

Clara Friday CFM www.pcfma.com Markets Farmers Fri Santa Stanford CFM 12-5p April- Tressider Union, 456 650-725-0412 Clara Oct Lagunita Dr www.cafarmersmarkets.com Fri Santa Watsonville 3-7p y/r Peck St at Main St 831-234-9511 Cruz Sat Monterey Oldtown Salinas 9a-2p y/r 100 Main St at Central 831-682-5324 Ave, Salinas Sat Monterey Greenfi eld CFM 9a-1p May- 315 El Camino Real, 831-383-0912 Nov downtown next to the library Sat Monterey Everyone’s Harvest 9a-1p June- Palm Ave between 9th 831-384-6961 Greenfi eld CFM Oct & Camino De Real www.everyonesharvest.org Sat San Luis City Hall, Arroyo 12- y/r 214 E Branch, City 805-544-9570 Obispo Grande 2:30p Hall Parking Lot www.slocountyfarmers.org Sat San Luis Morro Bay 2:30-6p y/r 800 block of Main St 805-772-4467 Obispo Saturday CFM www.morrobay.org Sat San Luis Paso Robles 9a-1p y/r Paso Robles City Park, 805-237-0345 Obispo Saturday CFM 11th & Spring St www.countryfarmandcraftmarket.com Sat San Luis San Luis Obispo, 8a- y/r Cost Plus, Madonna 805-544-9570 Obispo Gottschalk’s 10:30a Rd & Dalidio www.slocountyfarmers.org Parking Lot Sat San Luis Shell Beach 9a-1p April- Dinosaur Caves Park, 805-773-2222 Obispo Farmers Market Nov Cliff Ave & Shell www.cafarmersmarkets.com Beach Rd Sat San Luis Templeton CFM 9a- y/r Templeton at Park, 6th 805-748-1109 Obispo 12:30p & Crocke www.northcountyfarmersmarkets.com Sat Santa Berryessa Farmers 9a-1p y/r 1376 Piedmont Rd 800-949-FARM Clara Market www.pcfma.com Sat Santa Morgan Hill CFM 9a-1p May- Downtown Train 800-806-FARM Clara Sept Station, 3rd & Depot www.cafarmersmarkets.com Sat Santa Palo Alto 8a-12p May- Gilman St behind the 650-328-2827 Clara Downtown CFM Dec Post Offi ce www.pafarmersmarket.org Sat Santa San Jose Santa 9a-1p May- Santa Teresa Blvd & 800-949-FARM Clara Teresa CFM Sept Camino Verde www.pcfma.com Sat Santa San Jose Willow 8:30a- May- Lincoln Ave & Willow 408-353-4293 Clara Glen CFM 12:30p Nov St www.cafarmersmarkets.com Sat Santa Santa Clara CFM 9a-1p y/r Franklin Mall, Jackson 510-745-7100 Clara & Bento www.urbanvillageonline.com Sat Santa Saratoga CFM 9a-1p y/r West Valley College, 800-806-FARM Clara Lot 3 www.cafarmersmarkets.com Sat Santa Sunnyvale Saturday 9a-1p y/r Murphy Ave between 510-745-7100 Clara CFM Washington & Evelyn www.urbanvillageonline.com Sat Santa Th e Alameda CFM 8:30a- May- Th e Alameda & 408-436-8581 Clara 12:30p Sept Hanchett www.the-alameda.com Sat Santa Aptos 8a-12p y/r Cabrillo College, 6500 831-728-5060 Cruz Soquel Dr www.montereybayfarmers.org Sat Santa Scotts Valley 9a-1p y/r 360 Kings Village Dr 831-515-4108 Cruz www.santacruzfarmersmarket.org Sat Santa Santa Cruz 9a-1p y/r Western Dr at Mission 831-454-0566 Cruz Westside St www.santacruzfarmersmarket.org Sat Santa Santa Cruz 10a-6p Apr- 137 Dakota Ave, San 831-515-4108 Cruz Saturday Nov Lorenzo Park www.thesantacruzsaturdaymarket.org Special Supplemental Nutrition Program for Women, Infants, and Children = EBT cards accepted =

www.buylocalca.org Buy Fresh Buy Local 7 Central Coast SEASONALITY Seasonality

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8 Community Alliance with Family Farmers www.caff.org Community Supported Agriculture FARM FARM CSA Listings NAME LOCATIONS CONTACT OVERVIEW & DROP SITES ALBA Farmers Salinas www.albafarmers.org ALBA farmers off er a variety of fruits and vegetable CSAs. Pick-up: Monterey, Santa Cruz, Salinas. $17.50-$28 per week. Blue Moon Organics Aptos 831-274-6191 CCOF certifi ed organic fruits and vegetables, with drop-off points in Aptos, Pleasure Point, Westside, and Seabright. Bounty of the Valley Salinas www.bountyofthevalley.com April-December season, with drop-off points in Santa Cruz, Cambria, Templeton, and Farm San Mateo. Cal Poly Organic San Luis www.calpolyorgfarm.com Off ers: fruits, vegetables, and herbs. Pick-up on campus farm or at North and South Farm Obispo County drop sites. Camp Joy Organic San Lorenzo www.campjoygardens.org CSA runs June-October and includes fl owers, fruits, and vegetables. Pick-up on farm on Gardens Valley Tuesday or Saturday mornings. Feel free to hang out and enjoy farm after pick-up! Clark Valley Farm Los Osos www.clarkvalleyfarm.com Off ers: fruits, vegetables and herbs. Pick up in Morro Bay, San Luis Obispo, Los Osos. Eating With Th e Multiple www.eatwiththeseasons.com CSA includes all organic produce and runs Feb-Dec. Flexible share size and pick-ups Seasons Farms from Gilroy to San Francisco. Fallen Oak Farm Santa Cruz 831-423-6033 Family-run CSA may include vegetables, eggs, dairy goat products, and house made bread. Drop-off in Santa Cruz. Faria Farms Watsonville 831-728-4177 CSA includes fruits and vegetables. Customers get food that is no more than a day off the plant! Se habla espanol. Freewheelin’ Farm Santa Cruz www.freewheelinfarm.com Customers can expect a diversity of over 30 crops throughout the season, as well as bicycle delivery of their CSA share! Pick-ups on the farm, in Westside, downtown Santa Cruz, and Seabright. Home deliveries can be made at an additional cost. Full Belly Farm Guinda www.fullbellyfarm.com Delivery sites in Davis, Sacramento, Esparto, all over East and South Bay (Palo Alto), and in San Rafael. Perfect for a family of 2-4. Full Circle Farm Sunnyvale www.fullcirclesunnyvale.org Full Circle Farm CSA runs year-round. You can purchase a share for a quarter (3 months). Each quarter costs $300, and pick-up is on the farm. Green Oaks Creek Pescadero 650-879-1009 Each week’s box contains 8-10 items of the nearly 40 veggies, fruits, and herbs they grow. Farm Pick-up spots in Pescadero, San Gregorio, La Honda, Loma Mar, Davenport, Moss Beach, and on the farm. Hain Ranch Tres Pinos www.hainranchorganics.com CCOF certifi ed organic operation blends the production of organic walnuts with a Organics Salatin style pastured poultry system. CSA runs year round. Main markets are in the San Francisco, Silicon Valley, and Monterey Bay areas. Hidden Valley Salinas www.hvr.org CSA includes vegetables, fruits, nuts, herbs, and berries. A full basket is $30.00 per week Ranch and a half basket is $20 per week. Drop sites in Monterey, Carmel, Big Sur, and on the farm. Hidden Villa Farm Los Altos www.hiddenvilla.org CSA includes fresh vegetables delivered once a week from mid-May until Th anksgiving. & Wilderness Full shares ($950) have enough produce for four people, and half shares ($550) are good for two. Pick-ups: Hidden Villa Farm, Mountain View, and Palo Alto. Homeless Garden Santa Cruz www.homelessgardenproject.org CSA runs June-October and includes 100% CCOF Certifi ed Organic fruits, fl owers, Project vegetables and herbs. Pickup site is 30 West Cliff Drive. Th e CSA runs for 31 weeks. Huasna Valley Farm Arroyo www.huasnavalleyfarm.com CSA off ers fruits, vegetables, eggs and herbs. $810-$960 per year. Grande Laughing Onion Hollister 831-636-3251 200-member CSA, which delivers to 28 diff erent sites throughout Monterey, Pacifi c Farm Grove, Berkeley, Carmel, Salinas, San Jose, and San Francisco. Th e farm is 35 acres and is the country’s fi rst Latina-owned CSA. Lindencroft Farm Ben Lomond www.lindencroft.com Lindencroft Farm delivers share boxes on Tuesdays and Th ursdays to Mountain Feed and Farm in Ben Lomond, or you can pick up from the farm directly. Live Earth Farm Watsonville www.liveearthfarm.net CSA includes organically grown fruits, vegetables, nuts, herbs, and berries. Check website for drop-off points throughout Santa Cruz, San Jose, Los Gatos, Monterey, Gilroy, and more. Meder Street Farm Santa Cruz www.mederstreetfarms.com Th e Meder Street CSA runs for 25 weeks from June until November. Shares include enough freshly harvested, seasonal organic vegetables and fruits for a small family. Pick up at the farm or in Santa Cruz. Morris Grassfed San Juan www.morrisgrassfed.com All organic meat CSA from happy cows. Pick-up is once a year (80 lbs.) or 3 times a Beef Bautista year (23 lbs.) at $7.10/lb. CSA pick-up at sites in Aptos, Berkeley, Redwood City, San Francisco, San Jose, San Juan Bautista, and Scotts Valley. Route One Farms Santa Cruz www.route1farms.com Route 1 Farms off ers diverse and delcious CSA shares, with Tuesday pick-ups at four locations in Santa Cruz and Felton. Rutiz Family Farms Arroyo www.rutizfarms.com CSA off ers fruits, fl owers, herbs, and vegetables for $14 a week. Grande Sea Level Farm Aptos www.sealevelfarm.com JP & Jane run a small CSA of beautiful vegetables, herbs, and fruit. Th ey deliver to drop- off points in Corralitos on Mondays and Th ursdays and to the east side of Santa Cruz on Th ursdays. Serendipity Organic Monterey www.serendipity-organic-farm.com CSA off ers fruits, vegetables, and herbs. Pick-up throughout Monterey County. $23 per Farm week.

www.buylocalca.org Buy Fresh Buy Local 9 FARM FARM NAME LOCATIONS CONTACT OVERVIEW & DROP SITES SLO Veg San Luis www.sloveg.com SLO Veg is a home delivery CSA program bringing produce from a variety of local Obispo farmers straight to your doorstep! CSA Listings Th omas Farm Aptos 831-724-4013 CSA includes certifi ed organic fl owers, fruits, and vegetables that should feed a family of 2-4. Serving Santa Cruz and surrounding counties. Tomatero Farm Watsonville www.tomaterofarm.com CSA includes CCOF certifi ed organic fruits, vegetables, and eggs. Th ey specialize in tomatoes. Two Small Farms Watsonville www.twosmallfarms.com CSA includes organic specialty vegetables, greens, strawberries, fl owers, and herbs. Pick- (High Ground & Hollister up sites throughout Mountain View, Palo Alto, Scots Valley, Santa Cruz, Moss Landing, Organics and Aptos, Morgan Hill, Monterey, and more. Mariquita) UCSC Farm and Santa Cruz 831-459-4661 25 acre farm and 2 acre teaching garden. CSA includes fruits, vegetables, and herbs. Garden Shares are usually designed to feed 2-4 people at an average price of $10 - $30/week per share, and almost all CSA projects feature organically grown produce. Se habla espanol. Ledesma Family San Jose www.chikomekoatl.org M.A.N.O. Accessible Community Supported Agriculture program run by Chikomekoatl. Farms/Splendor Se habla espanol. Salad

Community Supported Agriculture (CSA)

provides a great way to get in touch with a local farm and the growing seasons of our region. CSAs allow consumers to buy a share in a farm’s production and receive, via weekly drops or on-farm pick ups, a box of whatever vegetables (and sometimes fruit, eggs, meat, or flowers) are ready for market that week. Bundled CSAs combine the production of a few local farms for a wider selection of produce.

Seafood Seasonality

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Albacore Tuna Cabezon California Halibut Chinook Salmon* Dover Sole Dungeness Crab Lingcod Market Squid Pacifi c Sardine Petrale Sole Rock Crab Rockfi sh** Sablefi sh Shortspine ornyhead Spot Prawn Swordfi sh

Open Season Closed Season *2010 salmon season has not been confi rmed. **Choice rockfi sh species for this region include brown rockfi sh, grass rockfi sh, gopher rockfi sh, and black-and-yellow rockfi sh. rockfi sh are sometimes referred to as rock cod.

10 Community Alliance with Family Farmers www.caff.org Monterey Monterey

e Monterey County region is a prime California tourist destination, dotted with famous landmarks like Big Sur, 17 Mile Drive, and Pebble Beach. While tourism rules the coastal regions, agriculture predominates in the Salinas Valley, and the county is the state’s third largest agricultural producer. Th is area is known as the “Salad Bowl” of the world, with leaf lettuce and head lettuce as the dominant specialty crops. In the northern part of the county, Castroville is famous as the “Artichoke Capital of the World”. Small family farms abound throughout the county and produce a diversity of crops, from berries to pumpkins. In addition to its coastal scenery, Monterey is known for its world-class dining, where you can enjoy those salad greens, artichokes, and other local produce alongside fresh, local seafood.

GROWERS Bucio Farms Borba Farms Rigoberto Bucio Ron & Cindy Borba 1700 Old Stage Rd 68 Corey Rd Salinas, CA 93908 Aromas, CA 95004 831-269-2850 831-726-3443 Rigoberto Bucio is a young farmer with a lot of experience as a farm worker. Bounty of the Valley Farms He and his father have recently begun Matt Hayes a small organic farm together near PO Box 2310 Salinas, putting into reality their long- King City, CA 93930 held passion for growing high quality 831-594-1065 crops. www.buylocalca.org Buy Fresh Buy Local 11 C&N Organic Farm Cole Canyon Farm Four Sisters Farm Delfi na Corcoles Pamela Mason Nancy Gammons PO Box 6987 1495 Cole Rd 1431 Cole Rd Monterey Salinas, CA 93912 Aromas, CA 95004 Aromas, CA 95004 831-794-5717 831-726-3990 831-726-7266 Deeply rooted in their commitment [email protected] to environmental stewardship, C&N www.colecanyonfarm.com Hidden Valley Ranch 384 Corral de Tierra plants, harvests, and sells quality Cole Canyon off ers vegetable and Salinas, CA 93908 products to their community. herb seedlings for the home gardener, 831-484-2193 including heirloom varieties that thrive Cisneros Farm in the region’s various micro-climates, Miguel Cisneros unique plants from the many cultures J & P Organics Juan Perez 258 Eigth St that make up their diverse community, 1700 Old Stage Rd Soledad, CA 93960 and a wide assortment of well-loved Salinas, CA 93908 831-758-1469 garden standards. Cole Canyon is a proud supporter of Buy Fresh Buy 831-578-9479 Th e Cisneros family cultivates organic Local. [email protected] crops utilizing hand held and manual www.jporganics.com tools. Th e taste and quality of their JP and his parents grow a wide variety crops attest to the energy and attention Far West Fungi of fruits, vegetables, and fl owers made given to them in the fi elds. John Garrone, Toby Garrone, & Ian Garrone available through their door-to-door 1186 Trafton Rd CSA as well as at local farmers markets. Moss Landing, CA 95039 831-728-5469 La Milpa Organic Farm Maria Reyes 1700 Old Stage Rd Salinas, CA 93908 831-758-1469 La Milpa (which means “Th e Th ree Sisters” planting tradition of corn, beans, and squash) grow in the cool climate of the Salinas Valley and the warmth of the Lake San Antonio region. Th ey are a small family farm that strives to cultivate the fi nest quality organic produce possible.

Pezzini Farms Tony Pezzini Nashua Rd & Hwy 1 Castroville, CA 95012 831-757-4476

12 Community Alliance with Family Farmers www.caff.org Planta Feliz Osvaldo Vergara 1700 Old Stage Rd Monterey Getting to Know Salinas, CA 93908 831-706-7771 Your Farmer [email protected] Planta Feliz is a family operation started CAFF’s Farm to School Initiative in 2009. Th ey grow potatoes, pumpkins, carrots, and caulifl ower, with more to Reconnects Students with Agriculture come as they grow their farm. “Peas are the best things in the world!” exclaimed Ashley, a young student in Suzanne Laurens’ fi rst grade class at Loma Vista PL Bar Ranch Elementary in Salinas. “Can we take some of the peas home so 33795 Gloria Rd our parents can try them?” she asked, as if she had discovered Gonzales, CA 93926 some new food that no one had ever eaten before. It was Ashley’s 831-675-2419 fi rst time ever taking a bite of a snow pea, the fi rst time she ever investigated the difference between the slender snow pea pod in her hand (and now, in her belly too) and the bulging pod of the English Rincon Farms shelling pea she was about to crack open and eat. Wayne Gularte Ashley’s class receives one of CAFF’s Harvest of the Month PO Box 616 Tasting Kits, which give over 4000 students the chance to discover a Gonzales, CA 93926 different locally-grown fruit or vegetable each month and learn about 831-675-2823 the farm that grew it. CAFF’s Tasting Kits are the local companion to the statewide Harvest of the Month Program, which offers teachers, Rio de Parras Organics parents, and food service directors educational materials to teach Eleazar Juarez students about California produce. Students receiving Tasting Kits might try a juicy Sharlyn Melon from Pinnacle Organics in September 1700 Old Stage Rd or a crisp Blue Lake Bean from Laughing Onion Farm in October. Salinas, CA 93908 831-682-3376 Harvest of the Month is one element of CAFF’s Know Your Farmer Program. The program has four core elements that teach kids “Rio de Parras” means “River of across the Central Coast about food and farming—farmer visits to Grapes,” which is the name of the classrooms, farm fi eld trips, in-class local food and cooking lessons, farmers’ ancestral land in Mexico. and Harvest of the Month Kits. Students in Santa Cruz, Monterey, Th ey are a small family farm growing San Benito, and Santa Clara Counties are participating in the Know on fi ve acres near Salinas, off ering a Your Farmer Program and learning to make healthy food choices that support our local farm communities. wide variety of organic vegetables and strawberries. Although exciting students about local farms and tantalizing their taste buds with new fl avors is important, CAFF has also pioneered ways for family farms to sell produce to institutions like schools. A Serendipity Farms comprehensive Farm to School program combines education with Jamie Collins distribution so that locally-grown food appears on the menu and Hwy 1 students understand why that’s important. With years of experience Carmel, CA 93923 consolidating and distributing produce from family farms, CAFF is 831-726-9432 now focused on working with the distribution industry in California [email protected] to open wholesale markets for small and mid-sized farms. The Farm to School Initiative specializes in working hand-in-hand with www.serendipity-organic-farm.com school food service to bring local produce onto the menu. We Serendipity Farms grows fabulous understand the challenges and barriers to changing school food and organic vegetables, fruit, and fl owers. strive to create mutually benefi cial relationships with food service Th ey specialize in heirloom tomatoes, departments, the produce industry, and family farmers. These relationships are changing the menu at schools across the Central which you can taste through their Coast and around the state. CSA, seasonal u-pick tomato patch, or at farmers markets around the Bay. Ashley is just one of many students who are realizing that fresh peas are edible, interesting and even delicious! Since her class Serendipity Farms is a proud supporter began trying new fresh fruits and vegetables they’ve become big fans of Buy Fresh Buy Local. of things like broccoli, green beans, and tomatoes, and they’re ready to eat those foods in the school cafeteria. e Farm Information about the Farm to School Initiative, including the Know Sarah Smith Your Farmer Program, Harvest of the Month and CAFF’s distribution 7 Foster Rd work is available at www.caff.org. You can also email farmtoschool@ Salinas, CA 93902 caff.org with comments or questions. 831-455-2575

www.buylocalca.org Buy Fresh Buy Local 13 Universal Organics Jose Nunez Monterey 420 Hall Rd GLAUM EGG RANCH Watsonville, CA 95076 Certiﬁed Humane 831-740-2479 Universal Organics has been cultivating organically since 2007. Th ey specialize in ethnic Oaxacan produce and ﬂ owers such as amaranth, herbs, chayote, nopales, and marigolds. Th ey believe that organic food should be universally available to all.

GROCERS A third generation family farm since 1953 specializing in local, cage free and organic eggs. We have done Carmel Valley Market everything possible to make available the freshest, most 2 Chambers Ln Carmel Valley, CA 93924 humanely produced egg on the market. 831-659-2472 www.glaumeggranch.com

Grove Market 242 Forest Ave Paciﬁ c Grove, CA 93950 831-375-9581

Whole Foods Market 800 Del Monte Cntr Earthbound Farm Stand & Steinbeck House Restaurant Monterey, CA 93940 Organic Kitchen 932 Central Ave 831-333-1600 7250 Carmel Valley Rd Salinas, CA 93901 Carmel Valley, CA 93923 831-424-2735 RESTAURANTS & 831-625-6219 Stokes Restaurant CAFÉS La Bicyclette 500 Heartnell St Dolores St & 7th Ave Monterey, CA 93940 Café Rustica Carmel, CA 93923 831-373-1110 10 Delfi no Pl 831-622-9899 Carmel Valley, CA 93924 ATERERS 831-659-4444 Montrio Bistro C 414 Calle Principal Carmel Belle Monterey, CA 93940 A Moveable Feast Michael Jones Doud Craft Studios 831-648-8880 Ocean & San Carlos PO Box 902 Carmel, CA 93923 Carmel Valley, CA 93924 Old Fisherman’s Grotto 831-659-5100 39 Fisherman’s Wharf [email protected] Casanova Monterey, CA 93940 www.a-moveable-feast.com 5th St & Mission St 831-375-4604 Carmel, CA 93921 Th e people at A Moveable Feast take 831-625-0501 Passionfi sh great pride in the quality of their 701 Lighthouse Ave ingredients. Th ey specialize in organic Corkscrew Café Pacifi c Grove, CA 93950 produce from small local farms, as well 55 Carmel Valley Rd 831-665-3311 as sustainable meat and seafood. A Carmel Valley, CA 93924 Moveable Feast is a proud supporter of 831-659-8888 Buy Fresh Buy Local.

14 Community Alliance with Family Farmers www.caff.org Get to know… Monterey Jeff and Lori of Crystal Bay Farms Coming from a background in construction and building, Jeff dreamed of bringing his skills into greater connection with the earth and its stewardship. He teamed up with his younger brother, a graduate of Cal Poly’s horticulture program to convert a 3-acre sharecropper raspberry business into a certiﬁ ed organic farm. Jeff’s brother moved on in the early part of Crystal Bay’s formation, but Roger Waddell, a good friend of Jeff’s partnered with him to successfully bring the soil under cultivation, and they worked together for the ﬁ rst few years.

Jeff’s interest in developing a thriving pumpkin patch inspired him to plant them in 1998. Soon after, he met his future wife and farming partner, Lori. Jeff and Lori Fiorovich have continued a ﬁ ne tradition of organic farming at Crystal Bay Farm for ten years. The farm overlooks the beautiful Monterey Bay where they grow organic apples, strawberries, raspberries, fresh herbs, edible ﬂ owers, winter squash, and pumpkins. Though they sell their berries to a local grocer, Seascape Foods, the main channel for connecting and sales is through a farm stand built on an honor system. Jeff expressed, “with the current excitement over CSAs and farmer markets, I’d like to see the same enthusiasm for the traditional farm stand where the food, land, and faces of those who grow intersect.” To Jeff and Lori, the ability to grow and market from their land is a pivotal part of the process of building community through food.

Another integral part of Crystal Bay Farm is the educational and experiential learning that occurs. Lori facilitates groups of kindergarten through second grade classes each fall. Days are booked with groups of children, wide-eyed and in wonder within the sensory learning environment of an on-farm classroom. Lori hopes her efforts to reach children through farm-based learning will spur the next wave of organic farmers for Santa Cruz, and, just as importantly, teach them how learning can be fun and tactile. As the fall comes to a close, Jeff and Lori enjoy ending their season with a well-decorated and popular pumpkin patch featuring over 30 pumpkins and heirloom squashes. The pumpkin patch allows Jeff and Lori to meet local families and groups that come out to the farm to pick pumpkins for Halloween.

Jeff is dreaming up ways to expand acreage for a larger pumpkin patch as well as how to build more educational programs into their farm for middtle and high school students. Jeff expressed that connecting with adolescents would allow him to impart the lessons learned and farming skills gained over the years and further give back to his community. While berry planting is on the horizon to complete this season’s toil, so too is an anticipated and well deserved winter vacation.

Find Jeff and Lori on the web at www.crystalbayfarm.com and of course they also invite you to visit their farmstand at the corner of Zils Road and San Andreas Road in Watsonville!

www.buylocalca.org Buy Fresh Buy Local 15 San Benito From the Gabilan San Benito Mountains in the west to the Diablo ranges in the east, San Benito County includes an amazing sampling of California geography. Sandwiched between the layer of fog found along the coast and San Joaquin Valley’s considerable heat, the county has a pleasant and moderate climate that boasts 333 sunny days annually! Th is unique weather, along with fertile soils and adequate supplies of water, provides a perfect setting for San Benito County’s largest industry: agriculture. Leaf lettuce, tomatoes, spinach and bell peppers thrive especially well in this region. Also look for local grassfed beef, olive oil, and famously- good dried apricots.

GROWERS Apricot King Orchards Gonzalez Family 930 Westside Rd Hollister, CA 95023 831-637-1938

Avalos Organic Farm Coke Farm Efren Avalos Dale & Christine Coke PO Box 1252 PO Box 60 Frazier Lake Farms Hollister, CA 94024 San Juan Bautista, CA 95045 Michael & Merisa Halperin 831-970-5129 831-623-2100 1090 Hudner Ln [email protected] Hollister, CA 95023 B & R Farms www.cokefarm.com 831-902-7806 Jim & Mari Rossi Coke Farm has been growing [email protected] 5280 Fairview Rd organic fruits and vegetables in Frazier Lake Farms has been Hollister, CA 95023 Northern California for more farming in Hollister for 26 years. Th e 831-637-9168 than two decades and prides Halperins and their three children live itself on a strong commitment to oﬀ -the-grid in a solar-powered house. Bray Apiaries sustainability, excellent agricultural Th ey produce heirloom tomatoes, red Leon Bray practices, and the year-round peppers, winter squash, and a variety 1230 Nez Perce Dr employment it provides to the of herbs. Frazier Lake is certiﬁ ed Hollister, CA 95023 community. Coke Farm is a proud organic by CCOF and a proud 831-638-1103 supporter of Buy Fresh Buy Local. supporter of Buy Fresh Buy Local. 16 Community Alliance with Family Farmers www.caff.org Gibson Farms, Inc. Heirloom Organics Morris Grassfed Beef Mark & Lea Gibson Grant Brians Julie & Joe Morris 1190 Buena Vista Rd 743 Shore Rd 500 Mission Vineyard Rd

Hollister, CA 95023 Hollister, CA 95023 San Juan Bautista, CA 95045 San Benito 831-637-3512 831-637-8497 831-623-2933 [email protected] [email protected] www.gibsonfarmsinc.com Herbert Family Organic Farm www.morrisgrassfed.com Gibson Farms is proud to grow and Pat & Patti Herbert Th e Morris family has been carrying process heirloom Blenheim Apricots, 1941 Fallon Rd on a California ranching tradition which are picked off the trees at the Hollister, CA 95023 in the San Juan Bautista area since perfect stage of ripeness, cut into halves 831-637-9571 1991. Morris Grassfed Beef produces and then dried in the California sun. delicious, healthy beef with no Gibson Farms is a proud supporter of Laughing Onion Farm hormones or antibiotics, and they Buy Fresh Buy Local. Maria Inés Catalán pride themselves on a holistic approach PO Box 1252 to land stewardship. Th ey are proud Hain Ranch Organics Hollister, CA 95024 supporters of Buy Fresh Buy Local. Paul & Leti Hain 831-210-1170 608 Bolado Rd Paicines Ranch Tres Pinos, CA 95075 Sherry Makabe 831-628-3390 PO Box 8 [email protected] Paicines, CA 95043 www.hainranchorganics.com 831-628-0288 Hain Ranch Organics is a small [email protected] family farm and ranch bordering www.paicinesranch.com the Tres Pinos Creek. Paul and Leti Paicines Ranch has been a working Hain produce and market CCOF- ranch since the mid-1800s. Th ey off er certifi ed walnuts, pastured poultry, and delcious grassfed and grass-fi nished heirloom tomatoes. Th e Hains are proud beef seasonally as split-halves, halves, supporters of Buy Fresh Buy Local. or wholes, and year-round in a variety of packaged retail cuts. Th eir mission is to preserve the ranch for future (R) generations, and their products are all Morris Grassfed Beef processed by small independent plant in Newman. Paicines Ranch is a proud supporter of Buy Fresh Buy Local.

Phil Foster Ranches & Pinnacle Organic Produce Phil & Katherine Foster PO Box 249 San Juan Bautista, CA 95045 831-623-9422 [email protected] www.pinnacleorganic.com Cultivating and marketing a wide variety of organic vegetables and fruits, Phil Foster Ranches strives to provide high quality products for their customers, excellent compensation and beneﬁ ts for their employees, and the Healthy for you. best possible care for the land. Phil Foster Ranches is a proud supporter of Healthy for the earth. Buy Fresh Buy Local. San Juan Bautista, California

www.morrisgrassfed.com www.buylocalca.org Buy Fresh Buy Local 17 Specialty Produce Get to know… Pete Trembois Los Pinos, CA 95075

San Benito Jeff Larkey and Route 1 Farms! 650-279-5949

Jeff Larkey Swank Farms and the Dick & Bonnie Swank crew at 2600 San Felipe Rd Route 1 Hollister, CA 95023 Farms 831-637-4707 have been farming at TLC Ranch the urban Jim Dunlap & Rebecca Th istlethwaite edge of Aromas, CA 95004 Santa 831-726-9618 Cruz since 1980. G&A Farms Their goal 1231 San Felipe Rd at Route 1 is to provide the ﬁ nest quality produce at the Hollister, CA 95023 best value while respecting the land, the people, and the 831-537-3976 surrounding environment. Thanks to their hard work on the outskirts of town, Central Coast residents get some Sons of Sicily of the freshest produce year round – right from Santa 281 Richardson Rd Cruz’s own backyard! Hollister, CA 95023 831-970-1381 Route 1 Farms has become a longtime ﬁ xture in the evolving movement towards an ecologically based Suncoast Organic Farm 6310 Southside Rd agriculture and has consistently grown high quality Hollister, CA 95023 organic produce on the Central Coast for over twenty 831-636-5437 years.

From humble beginnings, Jeff Larkey and his crew are Joe & Karen Tonascia PO Box 1732 now stewards of 65 acres of beautiful, choice Santa Hollister, CA 95024 Cruz coastal valley farmland, including areas at Rancho 831-636-3450 del Oso along Waddell creek, and at the rural/urban fringe along the San Lorenzo river. The farm is proud to have grown to meet the demands of the community GROCERS without sacrifi cing their ideals of beauty, effi ciency, and productivity. Route 1 Farms seeks to farm their land in a Bertuccio’s way that is harmonious with nature. Farming practices 2410 Airline Hwy include ample use of compost, cover crops, benefi cial Hollister, CA 95023 habitat, crop diversity, and rotations to ensure the long- 831-636-0821 term viability and fertility of the land. RESTAURANTS & CAFÉS Look for Route 1’s wide Café Ella variety of organically 1709 Airline Hwy grown herbs, vegetables, Hollister, CA 95023 fruits, and fl owers at 831-638-0338 farmers markets, local grocery stores like New e Inn at Tres Pinos Leaf, and restaurants. 6991 Airline Hwy Jeff Larkey and Route Tres Pinos, CA 95023 1 Farms are proud 831-628-3320 supporters of Buy Fresh Buy Local.

18 Community Alliance with Family Farmers www.caff.org In the midst of rolling San Luis hills and spectacular beaches, San Luis Obispo San Luis Obispo Obispo County oﬀ ers visitors a blend of history, beauty and recreation. With its pleasant Mediterranean climate averaging 315 days of sunshine per year, “SLO” is also an ideal location for agriculture and home to a wide range of agricultural products, including premium winegrapes and grassfed beef, as well as California Polytechnic University and its well- known agriculture program. As the third largest producer of wine in California – surpassed only by Sonoma and Napa counties – the region is most famous for its elegant Pinot Noirs. But SLO isn’t just about wine tasting and beaches! You can enjoy a bounty of fresh fruits and vegetables at the area’s many farmers markets.

GROWERS 7th Heaven Organics Chuck & Jennifer Lenet PO Box 644 Cayucos, CA 93430 805-995-1436

Blosser Urban Garden Alejandra Mahoney 915 S Blosser Rd Cal Poly Organic Farm Santa Maria, CA 93458 HCS Building 11 805-878-1456 San Luis Obispo, CA 93407 805-756-6139 Blue Sky Gardens Colleen A. Childers Canyon Ranch Farms 19505 Walnut Ave 10440 Santa Rita Rd Atascadero, CA 93422 Cayucos, CA 93430 805-438-5801 805-995-3660 www.buylocalca.org Buy Fresh Buy Local 19 Carriage Vineyards Fair Oaks Ranch Mill Road Orchard Larry Smyth Coco Collelmo & David Foss Art Monahan 4337 South El Pomar 7365 Adelaida Rd 3695 Mill Rd Templeton, CA 93465 Paso Robles, CA 93446 Paso Robles, CA 93446 800-617-7911 805-238-3811 805-238-6965

San Luis Obispo Central Coast Lavender Green Acres Lavender Farm Nick Ranch Gourmet Beef Farm LLC 8865 San Gabriel Rd 13580 Avenales Ranch Rd Lila Avery Fuson Atascadero, CA 93422 Santa Margarita, CA 93453 6630 Northstar Ln 805-466-0837 805-438-4875 Paso Robles, CA 93446 805-467-3500 Growing Grounds Farm Oak Hill Mushrooms 812 W Foster Rd Tim French & Leah Bailey Chaparral Gardens Santa Maria, CA 93455 12215 Cenegal Rd Cari & Craig Clark 805-928-4509 Atascadero, CA 93422 16422 Morro Rd 805-464-0293 Atascadero, CA 93422 Hearst Ranch 805-703-0829 Jeﬀ Langford Old Creek Ranch 100 Hearst Castle Rd Bob & Terri Blanchard Charter Oak Style Meats San Simeon, CA 93452 12520 Santa Rita Rd Debbie Paver 866-547-2624 Cayucos, CA 93430 PO Box 1571 805-995-1164 Templeton, CA 93465 Huasna Valley Farms 805-434-1577 Ron & Jenn Skinner Olio Nuevo — Artisan Crafted 5420 Huasna Townsite Rd Extra Virgin Clark Valley Farms Arroyo Grande, CA 93420 Art & Lynn Kishiyama Eric Michielssen 805-473-3827 6055 Vista Del Paso 2310 Clark Valley Rd Paso Robles, CA 93446 Los Osos, CA 93402 Indian Valley U-Pick 805-423-2341 805-528-7395 72444 Indian Valley Rd San Miguel, CA 93451 Quail Spring Farm Dos Pasos Ranch 805-227-5660 1395 San Geronimo Rd George & Beth Kendall Cayucos, CA 93430 4330 Santa Rosa Creek Rd Jack Creek Farms 805-995-1353 Cambria, CA 93428 Tim Barlogio 805-924-1008 5000 Hwy 46 W Rancho Santa Raylene Templeton, CA 93465 PO Box 249 Dragon Spring Farm 805-238-3799 Nipomo, CA 93444 Mike & Carol Broadhurst 805-929-9090 6115 Santa Rosa Creek Rd Mallard Lake Ranch Cambria, CA 93428 Bob & Kirsten Criswell Rutiz Family Farms 805-924-1260 PO Box 973 Jerry, Maureen, Moira & Julianne Rutiz Nipomo, CA 93444 1075 Th e Pike Elﬁ n Herb Farm 805-705-7992 Arroyo Grande, CA 93420 Staci Kawa-Th ompson 805-481-3582 PO Box 7168 Los Osos, CA 93412 Swift Subtropicals 805-234-7618 3698 Clark Valley Rd Los Osos, CA 93402 Encino Grande Ranch 805-541-1041 1410 Cottontail Creek Rd Cayucos, CA 93490 omas Hill Farms 805-995-3059 Joe & Debbie Th omas 1305 Park St Paso Robles, CA 93446 805-226-5888

20 Community Alliance with Family Farmers www.caff.org Zero Waste and the Bag Dilemma San Luis Obispo Is a bag ban coming to a market near you? Farmers markets in Berkeley and San Francisco famously banned plastic bags this past Spring. Instead of farmers and vendors handing you your goods in a plastic bag, shoppers now need to bring their own or pay for a “bio-bag” – a biodegradable bag, made of corn-based polymers, which can be industrially composted. Word is, the markets run by Urban Village Farmers Market Association will be making a similar switch at the start of the New Year, affecting markets on the Central Coast. It’s all part of a larger movement towards “zero waste” that attempts to get us past curbside recycling to make a signiﬁ cant dent in the amount of waste we produce.

As The New York Times points out: “Americans are still the undisputed champions of trash, dumping 4.6 pounds per person per day. More than half of that ends up in landﬁ lls or is incinerated.” A bag ban may be a terriﬁ c way to force a bit of change.

But how are shoppers and vendors responding? Ben Feldman, of the Ecology Center reports that the feedback has been positive at markets in Berkeley. “Farmers are happy we’re tackling the plastics issue”. They’re getting calls from markets around the country, asking for advice on how to implement a similar policy. The Ecology Center sees the ban as an opportunity to encourage shoppers to reuse their own bags and to educate eaters about the ways to optimally store different types of produce.

But the bag ban deﬁ nitely has its downside. Many shoppers simply forget to bring bags or run out before they’ve completed their shopping lists. Some, who shop at weekday markets, ﬁ nd that their workday isn’t conducive to carrying around a bunch of bags for later use. And storage can be a problem. Most of us know by now, that storing tomatoes or stone fruit in the fridge isn’t the way to go. Tender greens in the new Biobags is a recipe for lightning quick spoilage. One market shopper reported that the Biobag seemed to “self compost on the trip home.”

Among the most adversely affected by the bag ban is your local leafy greens farmer. (As if s/he didn’t have enough problems! See the editorial on page 30). Grant Brians of Heirloom Organic Gardens, in Hollister, grows some of the most beautiful spinach and salad greens around. But he’s seen his sales drop by more than 50% at markets where a bag ban is in place. His customer feedback has been less than glowing: “the Biobags are weak, they don’t like the feel, and greens and fruit go bad in them.” Brians thinks the cost for a Biobag is cutting into sales and says customers resent “being forced to use what is essentially, a single use bag.” He feels strongly that this drives customers away from the market and that accommodations should be made for products that really do need plastic, such as greens and meats.

The very best choice remains to bring your own bags – whatever your preference – to the market for reuse. Alternately, Biobags, old fashioned paper sacks, and even mesh bags can all make a dent in the amount of waste we produce. But make sure you don’t forgo buying beautiful, fresh salad greens just because you forgot to pack a bag!

www.buylocalca.org Buy Fresh Buy Local 21 Truly Natural Free Range ESTAURANTS Marianne Arnell R & 9458 Asuncion Rd CAFÉS Yes We Can! Atascadero, CA 93422 Canning is delicious, economical, and surprisingly 805-438-4379 Big Sky Cafe easy. It’s a great way to preserve the fl avor of the 1121 Broad St seasons and eat your favorite local foods all year San Luis Obispo Wind Dance Farm San Luis Obispo, CA 93401 long. Make your own quince jam, jalapeno jelly, Scott Ritterbuck 805-545-5401 pickled beets, red pepper tomato sauce, strawberry 6550 Avila Valley Dr salsa – the options are virtually limitless! Beautiful homemade jams, jellies, sauces, and pickles make the Avila Beach, CA 93405 Full of Life Flatbread 225 W Bell St best gifts, and accompany every locavore’s holiday 805-305-1032 table. Los Alamos, CA 93454 Windrose Farms 805-344-4400 While summer is the hot season for preservation, Bill & Barbara Spencer we have the good fortune in California to be able to 5750 El Pharo Dr Honeymoon Cafe SLO can and jam year-round. In fall, try pickling green 1074 Higuera St beans, carrots, or beets. Put up extra cucumbers as Paso Robles, CA 93446 classic dills or spicy bread and butter pickles. In the 805-239-3757 San Luis Obispo, CA 93401 winter months, make holiday apple butter or get extra [email protected] 805-788-0755 adventurous with homemade spicy kimchi (Korean www.windrosefarm.org pickled cabbage). Springtime brings asparagus, which makes a unique and tasty pickle too. And of Windrose Farm is a small Inn Paradiso 975 Mojave Rd course summer is all about the berries, stone fruit, CCOF-certifi ed family Paso Robles, CA 93446 and tomatoes. Check out the Seasonality Chart at the farm, producing organic and front of this guide for more information on what’s in 805-239-2800 biodynamic vegetables and season when, so you can jar up the fl avor to enjoy all herbs. Bill and Barbara cherish year long. the Windrose ecosystem and Since jams and jellies especially can take a large enjoy sharing its bounty. Th ey amount of raw ingredients to produce, buy bulk when are proud supporters of Buy fruits and vegetables are at their seasonal peak and Fresh Buy Local. are the least expensive. Ask your CSA farm for an extra case of your favorite produce, or snap one up at the farmers market. Most farmers price cases and Work Family Ranch fl ats at a discount. U-pick is another great way George & Elaine Work to come by large amounts of produce cheaply 75893 Ranchita Canyon Rd and get into the harvest spirit. Look for farms San Miguel, CA 93451 and orchards throughout the summer and fall 805-467-3362 months that let you harvest your own, or u-pick in the city in a friendly neighbor’s tree! You can save even more by searching out used jars in ROCERS secondhand stores. Hardware and some grocery G stores carry new jars and other supplies, including Nature’s Touch Nursery water-bath canners, lids, rings, and lifters. & Harvest But food preservation is a wide and diverse 140 7th St fi eld that goes far beyond pickles and jams. Paso Robles, CA 93461 Lacto-fermentation, drying, and curing are just a 805-434-3062 few examples of other preservation methods. We recommend a trip to the library or signing up for a workshop given in your area if you really want to dig Spencer’s Fresh Markets into the topic: the Ball Blue Book, the Ball Complete 1464 E Grand Ave Book of Home Preserving, Stocking Up by Carol Arroyo Grande, CA 93420 Hupping, and Wild Fermentation by Sandor Ellis 805-481-9424 Katz are a few of our favorites. Happy Girl Kitchen Company gives regular preserving workshops around the Central Coast as well as purveying their perfect Sunshine Health Foods pickles at area farmers markets. 415 Morro Bay Blvd Morro Bay, CA 93442 Lastly: do not be afraid! People have been canning, 805-772-7873 jamming, and fermenting for centuries. Do heed warnings about botulism and take the necessary precautions. With just a little attention and care, local foods are easily transformed into safe, delicious preserves.

22 Community Alliance with Family Farmers www.caff.org Weekly, Bi-Monthly, or Monthly Deliveries Starting at $23 $10 OFF Your First Delivery with promotion code #1697 www.farmfreshtoyou.com • phone 1.800.796.6009

www.buylocalca.org Buy Fresh Buy Local 23 Madeline’s Restaurant 788 Main St The Farmer as Steward Cambria, CA 93428 805-927-2354 CAFF works on farm to conserve

San Luis Obispo natural resources. Novo Restaurant 726 Higuera St In three decades of advocacy on behalf of California’s family farmers, one of the most San Luis Obispo, CA 93401 tangible things we do is work on farms in partnership with growers to increase the 805-543-3986 environmental sustainability of their growing practices. Sam Earnshaw, of CAFF’s Bio-Ag program, travels to farms around the state to work with farmers to design and Orchid Restaurant install conservation plantings on their land. These plantings, such as hedgerows, Inn at Morro Bay grassed waterways, and windbreaks can have a number of positive effects. They can serve as habitat for benefi cial insects, pollinators, and other wildlife, provide erosion 60 State Park Rd protection and weed control, stabilize waterways, serve as windbreaks, reduce water Morro Bay, CA 93442 pollution, increase surface water infi ltration, provide a buffer from pesticide drift, 805-772-5651 noise, odors, and dust, act as living fences and boundary lines, increase biodiversity, and provide an aesthetic resource. They can also sequester soil carbon and help Robin’s Restaurant mitigate climate change. Whew! And, if that’s not enough, many of the plants used 4095 Burton Dr attract native bees and other pollinators, and some hedgerow and windbreak plants, Cambria, CA 93428 such as citrus or other fruit trees and herbs, can have economic returns. Growers report that they are pleased with the benefi ts that farmscaping brings to their farms. 805-927-5007 For instance, a farmer who grows organic strawberries, raspberries, and blackberries Shine Cafe on a hilly ranch in Monterey County noticed that he was losing topsoil to erosion on 415 Morro Bay Blvd a particularly steep part of the ranch. He contacted CAFF for advice and assistance, Morro Bay, CA 93442 wanting to take about one acre out of production to establish a native perennial 805-771-8344 grassland. After some careful tractor work to prepare the soil, he seeded the area with Creeping Wildrye, Red Fescue, and other native grasses and wildfl owers. It was covered with rice straw, well irrigated through the spring and summer, and now a e Black Cat stable, thriving perennial grassland is fl ourishing on what was once a problem spot on 1602 Main St the ranch. Cambria, CA 93428 805-927-1600 Another partnering farmer grows organic vegetables, dry-farmed tomatoes, and strawberries in Santa Cruz County. In the fall of 2008, he moved onto a new ranch in Watsonville and his fi rst priority was to establish a benefi cial insect hedgerow on the e Cass Restaurant ranch. With assistance from CAFF, he installed a diversity of fl owering native shrubs 222 N Ocean Ave and trees, including Coast Live Oak, Ceanothus, Coffeeberry, and Toyon and spread Cayucos, CA 93430 50 cubic yards of wood chip mulch over the planting area. This mulch layer helps 805-995-3669 preserve moisture and smother weeds. The plants have grown quickly to create a beautiful hedgerow and insectary. omas Hill Organics 1305 Park St Inspiring the next generation of would-be farmers is part of CAFF’s holistic approach Paso Robles, CA 93446 to a truly sustainable agriculture. Recently, CAFF has been bringing school kids to help with the plantings. Students get an opportunity to visit area farms while engaging 805-226-5888 in hands-on learning about local agriculture and ecology. In addition to planting, the kids monitor insects, learn to identify native plants, Villa Creek Restaurant and develop their own Biodiversity Farm Plans for the 1144 Pine St sites. CAFF is working with kids from Renaissance Paso Robles, CA 93446 High School, Watsonville High School, Santa Cruz 805-238-3000 Montessori School, and Pajaro Valley High School. The Monterey Bay Aquarium’s Student Oceanography Club is also Wild Ginger participating in the plantings, eagerly 2380 Main St #G making the connection between land- Cambria, CA 93428 based restoration and water quality in 805-927-1001 the Monterey Bay.

With CAFF’s assistance, farmers and others CATERERS throughout California are committed to bringing signiﬁ cant beneﬁ ts to the farm Two Cooks Catering ecosystem, while enhancing environmental PO Box 12824 quality in the landscapes we treasure. San Luis Obispo, CA 93406 805-710-2882

24 Community Alliance with Family Farmers www.caff.org Santa Clara County is Santa Santa Clara bordered to the west by the Santa Cruz Mountains and to Clara the east by the Diablo Mountain Range. Th e breadth of the county’s plain – extending from the base of the San Francisco estuary down towards the Salinas Valley – has deﬁ ned its agriculture, allowing for the development of larger farms than in other counties. More Santa Clara farmers sell through wholesale channels than in other regions, although the curious traveler can easily ﬁ nd U-Picks and farmstands featuring local produce. In the heart of Silicon Valley, once blanketed in fruit orchards, is the urban center of San Jose. Food from across California abounds in the city, including specialty Asian herbs and greens, a standard at most farmers’ markets.

GROWERS Abounding Harvest Farm 25015 Mountain Charlie Rd Los Gatos, CA 95033 831-275-0610

Andy’s Orchard Andrew Mariani Borello Farms Full Circle Farm 1615 Half Rd Stanley Borello Liz Snyder Morgan Hill, CA 95037 986 White Cloud Dr 1055 Dunford Way 408-782-7600 Morgan Hill, CA 95037 Sunnyvale, CA 94087 [email protected] 408-710-7069 408-735-8154 www.andysorchard.com [email protected] www.fullcirclesunnyvale.org Expert orchardist Andy Mariani Fico specializes in new and heirloom Lucianna Messina Cultivating eleven acres in Sunnyvale, varieties of tree-ripened stone fruit, 706 Colorado Ave Full Circle Farm feeds the community including sweet cherries, apricots, Palo Alto , CA 94303 through a CSA, farmstand, and peaches, nectarines, and plums. He 650-575-6390 educational programs. Produce includes hosts tastings and tours at the orchard, the best of the season’s veggies and fruit. and oﬀ ers products for sale through Th e farm’s educational programming their website or farmstand. Andy’s oﬀ ers a farm-based curriculum with Orchard is a proud supporter of Buy hands-on experiences for both young Fresh Buy Local. people and adults and they are a proud supporter of Buy Fresh Buy Local. www.buylocalca.org Buy Fresh Buy Local 25 George Chiala Farms Mellow’s Nursey & Farms 690 Rancho Shopping Cntr George Chiala Anthony Mellow Jr. Los Altos, CA 94024 15500 Hill Rd 221 N Mathilda Ave 650-948-6648 Morgan Hill, CA 95037 Sunnyvale, CA 94086 Santa Clara 408-778-0562 408-736-4184 Cosentino’s 2666 S Bascom Ave Hidden Villa Farm & Novakovich Orchards San Jose, CA 95124 Wilderness 14251 Fruitvale Ave 408-377-6661 26870 Moody Rd Saratoga, CA 95070 Los Altos Hills, CA 94022 408-867-3131 Country Sun Natural Foods 650-949-8650 440 S California Ave Van Dyke Ranch Palo Alto, CA 94306 J & P Farms Peter & Kurt Van Dyke 650-324-9190 Phil Cosentino 7665 Crews Rd 4977 Carter Ave Gilroy, CA 95020 Sigona’s Farmers Market San Jose, CA 95118 408-483-3636 399 Stanford Shopping Cntr 408-264-3497 Palo Alto, CA 94304 650-329-1340 ROCERS Ledesma Family Farms/ G Splendor Salad Whole Foods Market Andronico’s Market 1690 S Bascom Ave Angelica Delgado 500 Stanford Shopping Cntr Campbell, CA 95008 825 E William St Palo Alto, CA 94304 408-371-5000 San Jose, CA 95116 650-327-5505 408-975-9908 20955 Stevens Creek Blvd Cupertino, CA 95014 408-257-7000

Teaching and Promoting Organic Farming to Enable Small, Family Farms and their Communities to Thrive

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PESCADERO, CALIFORNIA 94060 www.jacobsfarm.com U www.delcabo.com

26 Community Alliance with Family Farmers www.caff.org 4800 El Camino Real Los Altos, CA 94022 650-559-0300 Organic Certiﬁ cation

Service, Support & Integrity Santa Clara 15980 Los Gatos Blvd Los Gatos, CA 95032 408-358-4434

774 Emerson St Palo Alto, CA 94301 650-326-8676

SPECIALTY STORES & FOOD ARTISANS FarmerstProcessorstCrops & ProducerstLivestock KICKS Cookies & Ice Cream ServicestPrivate LabelerstIngredientstRetailers 898 Lincoln Ave San Jose, CA 95126 CCOF is one of the oldest, largest and most-respected 408-275-6919 organic certiﬁ cation agencies. We are the only full-service organic certiﬁ cation agency and trade association in the Rolli Roti industry. Our mission is to certify, educate, advocate and Mobile truck at area farmers markets promote organic on behalf of our members. San Jose & Los Altos, CA 510-780-0300 For more information visit www.ccof.org (831) 423-2263 t[email protected] RESTAURANTS & CAFÉS Parcel 104 2700 Mission College Blvd Bistro Elan Santa Clara, CA 95054 448 S California Ave 408-970-6104 Palo Alto, CA 94306 650-327-0284 Restaurant James Randall Cool Café 303 N Santa Cruz Ave Cantor Center for Visual Arts Los Gatos, CA 95030 328 Lomita Dr 408-395-4441 Stanford, CA 94305 650-725-4758 Village California Bistro & Wine Bar Country Gourmet 378 Santana Row 1314 S Mary Ave San Jose, CA 95128 Sunnyvale, CA 94087 408-248-9091 408-733-9446 Vino Locale Crimson 431 Kipling St 15466 Los Gatos Blvd Palo Alto, CA 94301 Los Gatos, CA 95032 650-328-0450 408-358-0175 [email protected] www.vinolocale.com Napa Valley Grapegrowers September 2009 Full page Evvia Estiatorio Vino Locale is a unique European- 420 Emerson St style wine bar that specializes in local Palo Alto, CA 94301 wine and food. Th ey serve only food 650-326-0983 that is fresh or artisanal and grown or made in the Bay Area. Vino Locale is Manresa dedicated this region’s rich history of 320 Village Ln agricultural production, and they are Los Gatos, CA 95030 proud supporters of the Buy Fresh Buy 408-354-4330 Local program.

www.buylocalca.org Buy Fresh Buy Local 27 Santa Cruz Santa Cruz County, widely popular for its idyllic beaches, Santa coastal redwood forests, and socially liberal leanings, Cruz it stretches from the rugged “North Coast” to the fertile “South County,” and forms the northern shoreline of Monterey Bay. It is characterized climatically by cool, wet winters and warm, mostly dry summers. Small, sustainable family farms dot the landscape in Santa Cruz County, and the city itself is at the center of the organic agriculture movement, with many of California’s pioneering sustainable agriculture organizations headquartered there, as well as the Center for Agriculture and Sustainable Food Systems at UCSC. Strawberries and raspberries are among the region’s specialties. Also look for pastured eggs, raw milk, wine, mushrooms, and more. Eating and buying local is easy in Santa Cruz County, which boasts an abundance of organic restaurants, progressive groceries, and many small CSAs.

GROWERS A. Nagamine Nursery Belle Farms Glenn Nagamine Steve & Marguerite Remde 2783 Freedom Blvd 233 Peckham Rd Watsonville, CA 95076 Watsonville, CA 95076 831-724-1282 831-728-9125 Th is family operation has been [email protected] CCOF-certiﬁ ed organic for over ten www.bellefarms.com years, providing delicious cucumbers, Belle Farms is a small family-run farm tomatoes, basil, lettuce, and peppers located in the foothills of the Santa to wholesalers and farmers market Cruz Mountains. Th eir estate grown customers. Th ey are proud supporters of extra virgin olive oil is produced from a Buy Fresh Buy Local. blend of Tuscan olives that are hand- Black Hen Farm picked, cold pressed, and unﬁ ltered. 5413 Branciforte Dr Belle Farms is a proud supporter of Buy Santa Cruz, CA 95065 Fresh Buy Local. 831-459-7568

28 Community Alliance with Family Farmers www.caff.org Blue Heron Farms Claravale Farm Everett Family Farm Dennis Tamura & Lori Perry Ron Garthwaite Rich Everett 216 Merk Rd 345 Kliewer Ln PO Box 308 Watsonville, CA 95076 Watsonville, CA 95076 Soquel, CA 95073 Santa Cruz 831-722-8635 831-628-3219 831-566-0472 [email protected] [email protected] Blue Heron Farms is a CCOF-certifi ed Crystal Bay Organic Farm Everett Family Farm is a family- organic family farm. Th ey have been Jeff & Lori Fiorovich owned and operated farm growing growing cool weather crops and cut 40 Zils Rd mixed vegetables, apples, persimmons, fl owers since 1989, which you can fi nd Watsonville, CA 95076 and pasture-raised eggs. Visit their at farmers markets throughout the Bay 831-724-4137 roadside stand, fi nd them at farmers Area. Blue Heron Farms is a proud [email protected] markets in Santa Cruz, or look for their supporter of Buy Fresh Buy Local. www.crystalbayfarm.com produce in local restaurants and grocery Crystal Bay is a small certifi ed organic stores. Everett Family Farm is a proud Blue Moon Organics farm. Jeff & Lori grow pumpkins, supporter of Buy Fresh Buy Local. Patrick De Young strawberries, rasberries, apples, herbs, 770 Del Valle and more, which you can enjoy through Fallen Oak Farm Aptos, CA 95003 their year-round farmstand, seasonal Jeannie & David Wholey 831-247-0399 pumpkin patch, or unique farmstay 256 Towhee Drive program. Crystal Bay Organic Farm is Santa Cruz, CA 95060 Camp Joy Gardens a proud supporter of Buy Fresh Buy 831-423-6033 Jim Nelson Local. 131 Camp Joy Rd Faria Farms Boulder Creek, CA 95006 Dirty Girl Produce Brandon & Manuel Faria 831-338-3651 Joe Schirmer 785 Travers Ln Santa Cruz, CA 95062 Watsonville, CA 95076 831-818-6516 831-728-4177

The Paci c Coast Farmers’ Market Association operates more than 60 farmers’ market throughout the Bay Area, making shopping local even easier. Treat your taste buds, connect with your community, and go green by shopping local at your neighborhood farmers’ market. Blvd. eras lav a E C

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www.buylocalca.org Buy Fresh Buy Local 29 Santa Cruz Leafy Greens

Food safety has become a watchword in 21st Century America, due in part to increased scrutiny by consumer groups, the medical system, and the media, but due also to our increasingly industrialized and globalized food system, where we consume more processed foods and more foods from distant regions. However, there are other factors at work, such as the unexplained rise of pathogenic bacteria in the environment, or the urbanization of the population, where children are raised with little contact with animals and dirt, or the increasing numbers of people with compromised immune systems. People have always been sickened by food, but as science has progressed we have become intolerant of food that causes serious illness. Close to 100 million people a year are sickened by food in the United States, but of those only 5,000 die, a relatively small number. And yet we are driven to reduce this number to zero. This desire for zero risk from food, demanded by attorneys and insurance companies, is driving the food industry to ever more extreme measures that, ironically, may threaten our local food systems, where there have been almost no problems.

Ever since the spinach industry was shut down in August 2006—after 200 people were seriously sickened and ﬁ ve died from E. coli O157:H7 that they contracted from bagged spinach—CAFF has been trying to prevent the imposition of unreasonable requirements on produce growers, particularly growers for local markets who have never had food safety problems. There are now three federal government food safety regulatory processes underway in 2009:

• The FDA is proposing new on-farm practices for melons, tomatoes, and leafy greens, which they intend to turn into mandatory requirements • The USDA is considering a National Leafy Green Marketing Agreement, which would impose new auditing requirements on farmers across the country • The US House of Representatives passed a bill in June t2009 (HR 2749) to increase the power and funding of the FDA, and a similar bill (SB 510) is pending in the US Senate.

Though every farmer needs to pay attention to basic food safety practices, all of these regulatory processes could impose drastic, sterile farming practices everywhere. The habitat and wildlife destruction that has occurred in the Salinas Valley at the behest of food processors and buyers could easily be generalized to all fruit and vegetable lands. Every consumer who values local and organic produce should contact his/her federal representatives and ask them to make sure that food safety regulations are not environmentally destructive and do not unfairly impact small and organic farmers.

Buy Fresh Buy Local promotes the consumption of fresh, local farm products. While there can never be zero risk from such food, CAFF believes that eating whole local foods as soon after harvest as possible is a very safe practice. Time and again, whether in peanut butter, cut-up salad, or hamburger, people who became seriously ill had eaten processed food products from distant industrial sources. Know where your food comes from and support your local farmers!

For more information on how you can get involved in the policy process, go to www.caff.org.

30 Community Alliance with Family Farmers www.caff.org Gizdich Ranch Nita Gizdich 55 Peckham Rd supporting Santa Cruz Watsonville, CA 95076 831-722-1056 Community www.gizdich-ranch.com Pick your favorite fruit right oﬀ the through tree or vine at Gizdich Ranch. Th e ranch oﬀ ers educational programs for schoolchildren, hay rides, farm tours, Sustainability juice, jam, preserves, baked goods, and u-pick strawberries, ollalieberries, boysenberries, and apples. Gizdich Ranch is a proud supporter of Buy Fresh Buy Local.

Glaum Egg Ranch Doug Glaum 3100 Valencia Rd Aptos, CA 95003 831-688-3898 [email protected] (831) 427 0135 www.glaumeggranch.com 1711 Mission Street Glaum Egg Ranch is a third-generation Santa Cruz, Ca 95060 family farm. Th ey produce fresh, www.ristoranteavanti.com local eggs and strive to care for their community. An early innovator, Glaum Egg Ranch is Certifi ed Human Raised & Handled, and they are proud supporters of Buy Fresh Buy Local. Fitz Fresh Freewheelin’ Farm Jay Fitz Amy Courtney 5221 Coast Rd Happy Boy Farms PO Box 1450 Greg Beccio Santa Cruz, CA 95060 Freedom, CA 95019 PO Box 1076 831-426-6515 831-763-4440 Freedom, CA 95019 [email protected] info@fi tzfresh.com 831-476-3276 www.freewheelinfarm.com www.fi tzfresh.com www.happyboyfarms.com Located fi ve miles north of Santa Cruz, Fitz Fresh is a unique and innovative Happy Boy Farms has been certifi ed Freewheelin’ Farm’s eight beautiful acres mushroom farm, producing the highest organic since 1998. Th ey grow supply their community with fresh, quality produce while protecting their heirloom melons, specialty onions, organically grown fruits and vegetables. surrounding eco-system. Th e 20 acre sweet corn, potatoes, and more, but In pursuit of sustainability, Freewheelin’ farm produces more than 12,000 they are especially well known for their works to decrease its petroleum pounds of white button, crimini, outstanding heirloom tomatoes and consumption on all aspects of the farm, and portabella mushrooms per day. baby salad greens. Happy Boy Farms including delivering CSA shares by FitzFresh is a proud supporter of Buy is a proud supporter of Buy Fresh Buy bicycle! Th e farm is a proud supporter of Fresh Buy Local. Local. Buy Fresh Buy Local.

www.buylocalca.org Buy Fresh Buy Local 31 High Ground Organics Kika’s Farms Stephen Pedersen & Jeanne Byme Santiago Renteria 521 Harkins Slough Rd 1013 Pepper Pl Santa Cruz Watsonville, CA 95076 Watsonville, CA 95076 831-786-0286 831-818-2132 [email protected] www.highgroundorganics.com Lindencroft Farm High Ground Organics is a family Linda & Steven Butler farm specializing in organic vegetables, 900 Pedro Ave strawberries, and apples. You can enjoy Ben Lomond, CA 95005 their delicious produce through the Two 831-206-7126 Small Farms CSA, at their Redman House Farmstand, and at area farmers Live Earth Farm markets. High Ground Organics is Tom Broz a proud supporter of Buy Fresh Buy 172 Lichtfi eld Ln Local. Watsonville, CA 95076 831-763-2448 Homeless Garden Project [email protected] Darrie Ganzhom www.liveearthfarm.net 30 West Cliff Dr Live Earth Farm is a small family farm Santa Cruz, CA 95060 with a commitment to growing the 831-426-3609 most delicious, beautiful, high-quality organic fruit and vegetables the earth is able to off er. Th eir delicious produce is best sampled through their CSA. Live Earth Farm is a proud partner of Buy Fresh Buy Local.

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32 Community Alliance with Family Farmers www.caff.org Love Apple Farm Grow Your Own! Cynthia Geske 9299 Glen Arbor Rd Food, that is. Ben Lomond, CA 95005 Santa Cruz 831-588-3801 Gardening is back in vogue, if indeed it ever left. In backyards and community Mariquita Farm garden plots around the Coast, more and more Andrew Griffi n eaters are becoming growers too and getting PO Box 2065 down and dirty in hopes of producing their fi rst (or fi ftieth) tomato. Harvesting fresh, seasonal, Watsonville, CA 95077 affordable, and safe crops from your own garden 831-761-8380 is singularly satisfying, and it makes a lot of sense these days. With food prices, concerns about food Meder Street Farm safety, and awareness about the environmental 245 Refugio Rd consequences of an industrial food system all on the Santa Cruz, CA 95060 rise, many people are happily donning gloves and hoisting shovels. 831-421-0973 According to the World Watch Institute, the average Mello-dy Ranch meal travels 1,500 miles from farm to plate. The Al & Virginia Conde amount of fossil fuel burned and CO2 emitted to preserve and transport food all those miles is 460 Travers Ln enough to make you lose your appetite – while the Watsonville, CA 95076 gardener’s meal often travels less than 50 feet. Over 831-724-9266 New Natives one billion tons of pesticides are dumped into the Mello-dy Ranch is a third Sandra Ward & Ken Kimes environment by conventional agriculture each year, but those growing small, diverse gardens close to generation family farm. PO Box 1413 home are likely to do so without the use of harmful Th ey grow apples, rasberries, Freedom, CA 95019 chemicals. Backyard and community gardeners are blackberries, blueberries, [email protected] taking matters into their own hands and making tomatoes, peppers, squash, beans, www.newnatives.com change. rhubarb, Blenheim apricots, and Over the last 20 years, New more. You can fi nd their fresh Gardens create happiness and health on many Natives has grown thousands levels, and some studies have even shown that produce and value added items of pounds of sprouts, using getting your hands in the dirt on a daily basis can at area farmers markets. Th ey are good organic seed, natural increase your levels of serotonin, the chemical in proud supporters of Buy Fresh sunlight, clean water, and our brains that regulates feelings of well-being. Buy Local. nothing more. Find them Community gardening can also be a catalyst for neighborhood and community development, at area farmers markets and providing a sense of connection so often missing Molino Creek Farming natural food stores. New from our busy, modern lives and strengthening a Collective Natives is a proud supporter of neighborhood’s sense of pride. Studies have shown Judy Low & Joe Curry Buy Fresh Buy Local. that community gardens can increase property PO Box 69 values over the years, and some communities have Davenport, CA 95017 Prevedelli Farms even reported a decrease in crime. 831-818-2137 Sam Lathrop Growing your own food is perhaps the best way 260 Pioneer Rd to fully understand and appreciate eating with the Watsonville, CA 95076 seasons. California’s relatively balmy climate allows 831-724-9282 for a year-round growing season, and microclimates around the Central Coast leave plenty of room for discovery. With a little trial and error, even the most novice gardeners can fi gure out how to wrest some goodness from the ground. Need a jump-start? Gardening classes for all experience levels abound. Check out your local community college’s class offerings or your county’s Master Gardening program. If you’re in the Santa Cruz area, the Friends of the UCSC Farm & Garden run a popular workshop series. Love Apple Farm in Ben Lomond also offers classes on biodynamic farming and gardening, while Common Ground garden center in Palo Alto offers workshops on Biointensive gardening methods.

www.buylocalca.org Buy Fresh Buy Local 33 Rodoni Farms Siri Rodoni 453 Isbel Dr Santa Cruz, CA 95060 Santa Cruz 831-426-6438 [email protected] www.rodonifarms.com Rodoni Farms is a third generation farming family with over 100 acres in CCOF-certiﬁ ed organic cultivation. Th ey grow brussels sprouts, leeks, artichokes, squash, beans, peas, lemons, and limes. You can ﬁ nd their produce at area farmers markets, restaurants, and grocery stores, as well as their u-pick pumpkin patch and farmstand. Rodoni Farms is a proud supporter of Buy Fresh Buy Local.

Route 1 Farms Ian Christopher 849 Almar Ave, Ste C #128 Santa Cruz, CA 95065 831-426-1075 [email protected] www.route1farms.com Route 1 Farms has been a longtime ﬁ xture in the sustainable agriculture movement and has been growing high quality organic produce on the SAVOR Central Coast for over twenty years. Th e farm currently consists of 65 beautiful acres, growing EARTH’S BOUNTY a variety of fresh fruits, vegetables, and herbs, which you can enjoy through their CSA. Route 1 is a proud supporter of Buy Fresh Buy Local. Support Local Farmers Sea Level Farm Jean-Paul McDaniel & Jane Freedman Aptos, CA 95001 CAMBRIAN PARK SANTA CLARA 831-566-2605 Camden & Union Jackson & Homestead San Jose Saturdays 9am to 1pm Swanton Berry Farm Wednesdays 4pm to 8pm James Cochran May - September SUNNYVALE PO Box 308 Murphy & Washington Davenport, CA 95017 CAMPBELL Saturdays 9am to 1pm Campbell & Central 831-469-8804 [email protected] Sundays 9am to 1pm www.swantonberryfarm.com LOS ALTOS As the ﬁ rst organic farm in the US to sign a State St & 2nd St contract the the United Farmworkers of America, Thursdays 4 pm to 8 pm Swanton Berry Farm is a pioneer in the union May - September of sustainable agriculture and social justice. Th ey also produce some of the best-tasting berries in PALO ALTO California, and they are proud supporters of Buy California & El Camino Fresh Buy Local. FARMERS’ MARKET Sundays 9am to 1pm ASSOCIATION

for more market info: 510-745-7100 urbanvillageonline.com

34 Community Alliance with Family Farmers www.caff.org 1210 41st Ave omas Farm ESTAURANTS AFÉS Jerry & Jean Th omas Capitola, CA 65010 R & C 831-479-7987 1690 Pleasant Valley Rd Asana Teas Aptos, CA 95003 103 Lincoln St Santa Cruz 831-724-4013 1134 Pacifi c Ave Santa Cruz, CA 95060 Santa Cruz, CA 95060 831-425-8327 Tomatero Farm 831-425-1793 Chris Tuohig & Adriana Silva 6240 Hwy 9 Bittersweet Bistro P.O. Box 1042 787 Rio Del Mar Blvd Aptos, CA 95001 Felton, CA 95018 831-335-7322 Aptos, CA 95003 831-334-2403 831-662-9799 1101 Fair Ave Two Dog Farm Café Ella Nibby & Mark Bartle Santa Cruz, CA 95060 831-426-1306 734 East Lake Ave, #1 PO Box 369 Watsonville, CA 95076 New Leaf Community Markets off er Davenport, CA 95017 831-722-0480 [email protected] you food that they are passionate www.twodogfarm.biz about for its delicious fl avor, the care with which it is produced, and the Cellar Door Café Nestled between the beach and Big 328 Ingalls St exceptional quality of ingredients. Basin Redwoods park, Two Dog Santa Cruz, CA 95060 New Leaf donates over 10% of profi ts Farm grows greens, sunfl owers, and 831-425-4518 other produce on two irrigated acres. annually to local nonprofi ts, and is a Six additional acres produce their proud supporter of Buy Fresh Buy Local. Charlie Hong Kong specialty – true, dry-farmed Early Girl 1141 Soquel Ave tomatoes, which are never watered and Santa Cruz, CA 95062 totally delicious. A true family farming Shopper’s Corner 831-426-5664 622 Soquel Ave operation, Two Dog Farm is a proud www.charliehongkong.com supporter of Buy Fresh Buy Local. Santa Cruz, CA 95062 831-423-1398 Charlie Hong Kong off ers a fusion of offi [email protected] rich, savory fl avors from Southeast Asia, UCSC Farm & Garden combined with an abundance of locally 1156 High St www.shopperscorner.com grown organic produce and a touch of Santa Cruz, CA 95064 Since 1938, Shopper’s Corner has been Santa Cruz style. Charlie Hong Kong 831-459-4661 a Santa Cruz landmark known for the is a proud supporter of Buy Fresh Buy very best in service, meat, wine, bread Local. Valencia Creek Farms and produce. Shopper’s Corner is a Chris Banthien neighborhood grocery store and a proud 1535 Valencia Rd supporter of Buy Fresh Buy Local. Crow’s Nest Restaurant 2218 E Cliff Dr Aptos, CA 95003 Santa Cruz, CA 95062 831-662-2345 Staff of Life 831-476-4560 1305 Water St www.crowsnest-santacruz.com Santa Cruz, CA 95062 GROCERS 831-423-8632 Since 1969, the Crow´s Nest Restaurant has featured award-winning food, Food Bin & Whole Foods Market spirits, and live entertainment, with one Herb Room 1710 41st Ave of the most spectacular waterfront views 1130 Mission St Capitola, CA 95010 on the Monterey Bay Marine Sanctuary. Santa Cruz, CA 95060 831-464-2900 Th e Crows Nest is a proud supporter of 831-423-5526 Buy Fresh Buy Local. 911 Soquel Ave New Leaf Santa Cruz, CA 95062 Gabriella Café Community Markets 831-426-9901 910 Cedar St www.newleaf.com Santa Cruz, CA 95060 831-457-1677 13159 Hwy 9 Boulder Creek, CA 95006 Gayle’s Bakery & Rosticceria 831-338-7211 504 Bay Ave Capitola, CA 95010 831-462-1200 www.buylocalca.org Buy Fresh Buy Local 35 Green Valley Grill River Café & Cheese Shop SPECIALTY STORES & 40 Penny Ln 415 River St Watsonville, CA 95076 Santa Cruz, CA 95060 FOOD ARTISANS Santa Cruz 831-728-0644 831-420-1280 www.rivercafecheeseshop.com Companion Bakers 306 Potrero St La Posta River Café & Cheese Shop is a Santa Cruz, CA 96061 538 Seabright Ave purveyor of fi ne regional food products [email protected] Santa Cruz, CA 95062 and artisanal cheese. Th e café is a great 831-457-2782 place for a gourmet lunch or to stop and www.lapostarestaurant.com grab some picnic supplies before you Farmhouse Culture 303 Potrero St, #1A La Posta serves up fresh and seasonal visit the wineries of Santa Cruz county. River Café & Cheese Shop is a proud Santa Cruz, CA 95060 Italian fare in a warm and comfortable 831-325-6202 atmosphere. Look for live music every supporter of Buy Fresh Buy Local. Tuesday evening and a great deal on Garden Variety Cheese Sundays with their prix fi xe “Family Sand Rock Farm Bed & 1481 San Miguel Canyon Rd Meal.” La Posta is a proud supporter of Breakfast Watsonville, CA 95076 Buy Fresh Buy Local. 6901 Freedom Blvd #B 831-761-3630 Aptos, CA 95003 Michael’s on Main 831-688-8005 Happy Girl Kitchen Co. 2591 Main St PO Box 491 Soquel, CA 95073 Shadowbrook Restaurant Big Sur, CA 93920 831-479-9777 PO Box 65 831-750-9579 Capitola, CA 95010 Original Sin Desserts 831-475-1222 Uncle Ro’s Take & Bake Pizza 4125 Portola Dr [email protected] 2111 Old San Jose Rd Santa Cruz, CA 95062 www.shadowbrook-capitola.com Soquel, CA 95073 831-477-7776 Tucked beside lush Soquel Creek, 831-419-8191 [email protected] Shadowbrook Restaurant is best www.originalsindesserts.com reached by its own quaint cable car, or ATERERS Original Sin Desserts off ers delicious a meandering garden path. Since 1947 C bakery and deli treats, as well as a Shadowbrook has continued to provide seasonal catering menu and custom world-class service, fi ne food, and wines Carried Away Foods Aptos Center wedding cakes at aff ordable prices. Th eir in an atmosphere of Old World charm. 7564 Soquel Dr food is made from scratch using all Shadowbrook is a proud supporter of Aptos, CA 95003 natural ingredients from local suppliers. Buy Fresh Buy Local. Original Sin Desserts is a proud 831-685-3926 supporter of Buy Fresh Buy Local. Soif Wine Bar & Merchants 105 Walnut Ave Feel Good Foods 306 Potrero St Oswald Restaurant Santa Cruz, CA 95060 Santa Cruz, CA 95060 121 Soquel Avenue 831-423-2020 831-429-7579 Santa Cruz, CA 95060 www.soifwine.com 831-423-7427 Soif Wine Bar & Merchants is a e Green Table comfortable place to drink great wine, 831-345-2676 Ristorante Avanti eat food that is as good as the wine, and 1711 Mission St then, if the wine was really good, to be Santa Cruz, CA 95060 able to buy some and take it home. Soif 831-427-0135 is a proud partner of Buy Fresh Buy [email protected] Local. www.ristoranteavanti.com Ristorante Avanti has been serving up e Buttery fresh, local Mediterranean food for 702 Soquel Ave twenty years. Th ey are deeply committed Santa Cruz, CA 95060 to the quality of their ingredients and 831-458-3020 to supporting community through sustainability. Ristorante Avanti is a proud supporter of Buy Fresh Buy Local.

36 Community Alliance with Family Farmers www.caff.org Deli • Bakery • Produce • Seafood • Vitamins • Bulk & More

OVER BE SURE TO VISIT OUR FRESH LOCAL KOMBUCHA BAR 500 Feat. Local Kombucha Botanica by the Ounce! BULK ITEMS! Our Bulk Dept. is Second to None! GOURMET FRESH & LOCAL CHEESES DUNGENESS Visit Our Ever Expanding * �� Gourmet Cheese Department! CRAB �� COOKED HERE! �� *We'll have them ﬁrst oﬀ the boat, �� catch and weather permitting ocal Foods, Health & Beauty election of L Care at the L argest S owest P e L rices Get it Fresh Get it Local Get it HEREHERE!

OPEN DAILY 8 AM TO 9 PM  SUN. 9 AM  9 PM 4238632 • 1305 WATER STREET, SANTA CRUZ • WWW.STAFFOFLIFEMARKET.COM LOOK FOR US AT OUR NEW LOCATION ACROSS THE STREET 1266 SOQUEL SEPTEMBER 2010! www.buylocalca.org Buy Fresh Buy Local 37

Check Out Our International ... Self-Serve Hot Bar Organizations NAME WEBSITE OFFICE IN Center for Agroecology & Sustainable Food Systems casfs.ucsc.edu Santa Cruz Organizations Central Coast Ag Network/Central Coast Grown www.centralcoastgrown.net San Luis Obispo Central Coast Agriculture Cooperative/Coast Grown www.coastgrown.com San Luis Obispo Central Coast Vineyard Team www.vineyardteam.org Paso Robles Common Ground www.commongroundinpaloalto.org Palo Alto Community Alliance with Family Farmers (CAFF), Central Coast www.caff .org Watsonville Ecological Farming Association www.eco-farm.org Watsonville Edible San Luis Obispo www.ediblecommunities.com/sanluisobispo San Luis Obispo Everyone’s Harvest Certifi ed Farmers Markets www.everyonesharvest.org Marina Full Circle Farm www.fullcirclesunnyvale.org Sunnyvale Land Conservancy of San Luis Obispo www.lcslo.org San Luis Obispo Live Oak Green Grange www.greengrange.org/ Santa Cruz Monterey Bay Aquarium www.montereybayaquarium.org Monterey Bay Monterey Bay Certifi ed Farmers Markets www.montereybayfarmers.org Monterey Bay Monterey County Agricultural Education www.montereycountyageducation.org Spreckels Monterey County Farm Bureau www.montereycountyfarmbureau.org Salinas Monterey County Vintners & Growers Association www.montereywines.org Monterey Monterey Green Action www.montereygreenaction.com Monterey Organic Farming Reseach Foundation (OFRF) www.ofrf.org Santa Cruz Permaculture Monterey Bay www.wiserearth.org/group/mbpg Monterey Quicksilver Farm and School of Husbandry www.quicksilverfarm.com Hollister San Benito Land Trust www.sanbenitoaglandtrust.org Tres Pinos Santa Cruz Farmers Markets www.santacruzfarmersmarket.org Santa Cruz Santa Cruz Saturday Market www.thesantacruzsaturdaymarket.org Santa Cruz Second Harvest Food Bank of Santa Clara and San Mateo www.2ndharvest.net San Carlos Slow Food Monterey Bay www.slowfoodmontereybay.org Monterey Slow Food San Luis Obispo www.slowfoodusa.org San Luis Obispo Slow Food Santa Cruz I www.slowfoodsantacruz.com Santa Cruz Slow Food Santa Cruz II www.slowfoodsantacruz.com Capitola Slow Food Silicon Valley www.slowfoodsv.com Moutain View Sustainable Agriculture Resource Consortium www.sarc.calpoly.edu San Luis Obispo Sustainable Monterey County www.sustainablemontereycounty.org Monterey Sustainable Pacifi c Grove www.sustainablepg.org Pacifi c Grove Transition Santa Cruz www.transitionsc.org Santa Cruz Wild Farm Alliance www.wildfarmalliance.org Watsonville

38 Community Alliance with Family Farmers www.caff.org Join CAFF Today! Growing Food, Growing Farms, Growing Community

CAFF members join a statewide community advocating for California family farmers and sustainable agriculture. Your support enables CAFF’s work to create change throughout our food system, through programs like Biological Agriculture, Farm to School, and Local Food Systems. Your support also makes it possible for CAFF to continue to serve as a strong voice for California’s family farmers in Sacramento and Washington.

I’d like to support the Buy Fresh, Buy Local campaign by donating to CAFF and becoming a member. Enclosed is my donation of: $ 50 $250 $100 $____

Name ______Business Name ______Address ______Email ______City ______Phone ______State ______Zip ______

Check enclosed Credit card: VISA MC (Circle one) Card # ______Exp Date ______Sig ______Send to: Community Alliance with Family Farmers P.O. Box 363 Davis, CA 95617

You can also donate online at www.caﬀ .org

www.buylocalca.org Buy Fresh Buy Local 39 =HBH=RK ? ejoa]okj]pJ N K ]uo as H ]hs Ha] eo b

We offer you the best freshest local and organic food on the Central Coast. Your locally owned neighborhood market for over 20 years. 10% of proﬁ ts donated locally each year.

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