Football Collectibles Priceless Cigarette Cards and Sought-After Soccer Stickers CARL WILKES
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An A to Z of Football Collectibles Priceless Cigarette Cards and Sought-after Soccer Stickers CARL WILKES As featured on ITV1’s Stuck On You: The Football StickerAN Story A TO Z OF by FOOTBALL Fosse COLLECTIBLES Films 1 An A to Z of Football Collectibles Precious Football Cards and Sought-After Soccer Stickers CARL WILKES Pitch Publishing Ltd A2 Yeoman Gate Yeoman Way Durrington BN13 3QZ Email: [email protected] Web: www.pitchpublishing.co.uk First published by Pitch Publishing 2019 Text © 2019 Carl A. Wilkes 1 Carl A. Wilkes has asserted his right in accordance with the Copyright, Designs and Patents Act 1988 to be identified as the authors of this work. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission in writing of the publisher and the copyright owners, or as expressly permitted by law, or under terms agreed with the appropriate reprographics rights organization. Enquiries concerning reproduction outside the terms stated here should be sent to the publishers at the UK address printed on this page. The publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accept any legal responsibility for any errors or omissions that may be made. A CIP catalogue record for this book is available from the British Library. 13-digit ISBN: 9781785315602 Design and typesetting by Olner Pro Sport Media - www.olnerpsm.com Printed in the UK by CPI Group (UK), Croydon CR0 4YY ACKNOWLEDGEMENTS Dedicated to Joss his book would not be were it not of cards made in for the initial gifts of tea cards, and the 1950s, not to stickers given by Nan, in the early mention the 1880s. 1970s; and the 1974 World Cup Photographers of FKS album given by Mom; Bee’s images from cards of collectibles gene; Potter’s style, the 1960s are often Tenthusiasm and Roxy support (Ferry grateful); long gone, and those Owl’s weekly flights to Aston Villa (and hoots at behind the cards Aldridge cricket club); and Berk’s daft but endless of the 1920s have empathy, and his highly entertaining lessons in departed without how to grow up without following the quotidian. trace, but they are Pippa Moth & pencil-top fruitmen Gra. Fine celebrated herein. memories of West Brom toy fairs and steam This writer has rollers! J&G. tried to contact This writer knew many of the great card the various issuers collectors of the Twentieth Century, wonderful of cards shown in characters, one and all: former soldiers, erstwhile this book but most secret agents (no kidding), former models (women, firms are long since not men), stars (pop and film) and statisticians defunct. Thanks (the non-football type); gentlemen of leisure and to those from lounge lizards too. It’s to them that this book is whom positive and Hell and stickers, co-dedicated, in particular, to the original smoking encouraging replies were received. season 1981/82 man, Don Mayne, a personal hero in cards; and to This writer grew up with a passion for Harry Richards, artist at large in a small loft; and to film and media, and he studied these things at all who contributed to the journal, Football Card university, and well beyond; into television news Sunflower, Red Skelton bridge; Robert for Collector Magazine, during the 1990s, including and the press, specialising in picture research. Murtology and Tudor wear-em, scare-ems; to John (RIP), Roy Davies (Wolves), Peris Hatton From news to design this writer eventually Blue (the search for ephemera and antiques (FKS), Neville (Cambrian), Peter (Burnley), Bill landed in publishing and issued Football Card goes on) and to dear Poin, now sailing a star but (Baines) and Alan Jenkins (FCIE). Collector Magazine. Thanks to Garry Daynes never far. The book is dedicated to Joss. She In acknowledgement of the artists and for keeping that journal alive for the last twenty knows why. photographers, without whom the cards we years. Thanks to Tim Davidson; to Programme Special thanks to Martin Routledge, author enjoy would not be, this writer is thankful to the Monthly and everyone who helped share of The Beautiful Badge, for the introduction to players of the past. With gratitude, their images publicity for this book. Highest regards to Rey Pitch Publishing. Thanks to Jane and Paul for are respectfully included in this book. Thanks Bowen, this writer’s first published author publishing this book; and thanks to Duncan, to the publishers of the cards of yore, and the (Kamite eschatology & valve record players); Matt and Ciaran, at Olner Pro Sport Media, issuers of the stickers of yesteryear. It’s now The Lioness; Jeremy Cantwell, playwright; and for its beauty. nigh on impossible to trace the original artists to Gibby, World Serpent; Andy at Fosse Films; Carl Wilkes Goodies of Bristol, 1973, World Cup cards, uncut sheet, detail 4 AN A TO Z OF FOOTBALL COLLECTIBLES AN A TO Z OF FOOTBALL COLLECTIBLES 5 INTRODUCTION Introduction his is the first book of its kind. It cheese, etc.) or beverages (beer, tea, coffee, etc.), may also own some media, like newspapers, TV The values in this book have been arrived at cards, the first cards to feature a famous player, values, it ought to be remembered that prices may seems a little odd, to be the first, all are trades, and all issue trade cards with their news or internet platforms. It wasn’t always by assessing sales data collected over the last from early in his or her career. go down, as well as up. This author asserts that because what this book is about – various produce and brands. so. In the past there was more competition. 25 years. The data has been collected, first and Collectors collect all sorts of cards. Some rare cards are valuable assets but having the right football cards – have been around In the past, trades gave away cards to entice Manufacturers vied for a patch, for influence, and foremost, by recording prices paid in hundreds seek brands, others search for marques. Most cards is the key. How do you find the right cards? for almost 150 years. and to encourage the purchase of their products. for distribution. One publisher might have good of public and postal auction sales, since 1995. football card collectors chase teams or particular The appendices at the end of this book include tips Footballers have been pictured They were often aimed at children because the distribution in the west, another in the north, Secondly, the prices paid in thousands of internet players. Others buy end-number cards (card for buyers, and sellers. Garry Daynes sells cards by Ton trade cards since the 1880s, and on stickers young have a powerful influence over the old: I‘ while others popped up here and there, all over auctions have also been recorded, since 2010. number 1, and whatever the last number card post; Loddon Auctions and Tim Davidson Auctions since the 1910s. Little, sticky pictures of soccer want one!’ Trade cards are still made. They are the place. In the 1970s there were many different Thirdly, values have been recorded from so- in a set happens to be), or rookies. Accordingly, both sell and buy cards by auction; and Alan stars and cards of footer teams have found their given away, freely, because they are very useful firms making diverse collections of football called wants lists. These are wish lists made by sellers price such cards to suit the market. To Jenkins is your man for sharing cards information way into most homes in Europe, and the Americas, little advertising tools. They implant the name of stickers, and cards. It’s a scene that is unlikely to be collectors, with prices they offer for cards they some extent value is in the eye of the coveter about modern cards and cards of aulde. Contact at some time or other. The cards included in this a brand into a young and impressionable person’s enjoyed again. Like the game of Monopoly made require. Collectors make such lists because finding even more than that of the possessor. It seems details for this super league of gentlemen will be book are mostly from Great Britain and Western head, where it stays for life. When seen they clear: winner takes all. Capitalism ends with one or rare cards needs a lot of help. Wants lists often this way with rare cards. Every sale seems to found in the appendices at the back of this book. Europe, however, it also includes soccer cards of remind adults about a particular marque, or a two super rich players having the lot. The rest, the include offers for cards that remain on the run, at increase values. For cards by internet, sales and purchases, see the note from countries further afield. So, this is not brand. Trade cards have come to be collected but majority, have to lump it. So much for the lullaby large, and otherwise unavailable. One collector, The manufacturing of card consumers, the websites below. only the first illustrated history of soccer cards collecting was never their reason for being. Trade of competition bringing down prices and offering in particular, presently promises prices in the shaping of how buyers buy, is a money-making The images included in this book are from this from around the world, it is also the first price cards are, therefore, very different to trading cards.